The major objective of this study is to test two alternative models in order to investigate whether customer value and satisfaction represent two theoretically and empirically distinct concepts. We address the core research themes of our study using a survey. This paper contributes to marketing research by introducing a new parameter (the examination of the mass communication theories) at the growing discussion about the ambiguities surrounding marketing constructs, such as consumer perceived value and consumer satisfaction. The consumer perceived value and consumer satisfaction conceptualizations (in the food-marketing context) that have an interest for both academic research and practitioners.
{"title":"Some more evidence in the discussion of the ambiguities surrounding consumer perceived value and consumer satisfaction: A new perspective on the role of mass communication theories","authors":"G. Spais, K. Vasileiou","doi":"10.22004/AG.ECON.93802","DOIUrl":"https://doi.org/10.22004/AG.ECON.93802","url":null,"abstract":"The major objective of this study is to test two alternative models in order to investigate whether customer value and satisfaction represent two theoretically and empirically distinct concepts. We address the core research themes of our study using a survey. This paper contributes to marketing research by introducing a new parameter (the examination of the mass communication theories) at the growing discussion about the ambiguities surrounding marketing constructs, such as consumer perceived value and consumer satisfaction. The consumer perceived value and consumer satisfaction conceptualizations (in the food-marketing context) that have an interest for both academic research and practitioners.","PeriodicalId":7541,"journal":{"name":"Agricultural Economics Review","volume":"27 1","pages":"35-54"},"PeriodicalIF":0.0,"publicationDate":"2007-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80142450","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Farmers are usually reluctant to adopt measures to reduce the toll of soil erosion; and even when soil conservation structures are adopted, farmers fail to manage them. This study investigates factors that influence adoption and management of soil conservation structures in Fort-Jacques, Haiti. The results show that personal characteristics of farmers, institutional factors, such as local group membership, training in soil conservation, per capita income and size of farm influence soil conservation adoption in Forte-Jacques. Age, education, per capita household income, participation in local groups, the interaction of per capita household income and farmers’ age influence rock wall management.
{"title":"The Adoption and Management of Soil Conservation Practices in Haiti: The Case of Rock Walls","authors":"B. Bayard, C. Jolly, D. A. Shannon","doi":"10.22004/AG.ECON.44111","DOIUrl":"https://doi.org/10.22004/AG.ECON.44111","url":null,"abstract":"Farmers are usually reluctant to adopt measures to reduce the toll of soil erosion; and even when soil conservation structures are adopted, farmers fail to manage them. This study investigates factors that influence adoption and management of soil conservation structures in Fort-Jacques, Haiti. The results show that personal characteristics of farmers, institutional factors, such as local group membership, training in soil conservation, per capita income and size of farm influence soil conservation adoption in Forte-Jacques. Age, education, per capita household income, participation in local groups, the interaction of per capita household income and farmers’ age influence rock wall management.","PeriodicalId":7541,"journal":{"name":"Agricultural Economics Review","volume":"2 1","pages":"28-39"},"PeriodicalIF":0.0,"publicationDate":"2006-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83681422","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Food product differentiation leads to significant price variations among the same products, meaning that specific products can be sold in higher prices. An Hedonic Price analysis is adopted to investigate the influence of food differentiation on consumer prices and to identify product attributes’ values for the olive oil market. This will con- tribute to device the most appropriate olive oil differentiation strategies in order to be purchased by consumers in a higher price. The retail price structure was estimated in relation to several product natural attributes, to production and processing conditions, to quality control and to labeling and distribution. Findings demonstrate that olive oil price differentiation is mainly influenced by factors relevant to quality of life, purchase uncertainty, acquisition cost and consumers’ psychological needs. Additionally, vertical integration in production and processing and the retailer size significantly influence the olive oil price formulation
{"title":"The Greek Olive Oil Market Structure","authors":"P. Karipidis, E. Tsakiridou, Nikolaos M. Tabakis","doi":"10.22004/AG.ECON.44093","DOIUrl":"https://doi.org/10.22004/AG.ECON.44093","url":null,"abstract":"Food product differentiation leads to significant price variations among the same products, meaning that specific products can be sold in higher prices. An Hedonic Price analysis is adopted to investigate the influence of food differentiation on consumer prices and to identify product attributes’ values for the olive oil market. This will con- tribute to device the most appropriate olive oil differentiation strategies in order to be purchased by consumers in a higher price. The retail price structure was estimated in relation to several product natural attributes, to production and processing conditions, to quality control and to labeling and distribution. Findings demonstrate that olive oil price differentiation is mainly influenced by factors relevant to quality of life, purchase uncertainty, acquisition cost and consumers’ psychological needs. Additionally, vertical integration in production and processing and the retailer size significantly influence the olive oil price formulation","PeriodicalId":7541,"journal":{"name":"Agricultural Economics Review","volume":"1 1","pages":"64-72"},"PeriodicalIF":0.0,"publicationDate":"2005-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89277155","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study compares the empirical performances of the parametric distance functions(PDF) and data envelopment analysis (DEA) with applications to adopters of improved cereal production technology in eastern Ethiopia. The results from both approaches revealed substantial technical inefficiencies of production among the sample farmers. Technical efficiency estimates obtained from the two approaches are positively and significantly correlated. However, the DEA approach is shown to be very sensitive to outliers as well as to the choice of orientation. The PDF results are relatively more robust. The results from the preferred PDF approach revealed that adopters of improved technology have average technical efficiencies of 79%, implying that they could potentially raise their food crop production by an average 21% through full exploitation of the potentials of improved varieties and mineral fertilizer. The results confirm that food production even under improved technology involves substantial inefficiency. The paper concludes with a discussion of potential underlying factors influencing farmer efficiency under improved technology, such as poor extension, education, credit, and input supply systems.
{"title":"Technology adoption and farmer efficiency in multiple crops production in eastern Ethiopia: A comparison of parametric and non-parametric distance functions","authors":"A. Alene, M. Zeller","doi":"10.22004/AG.ECON.44089","DOIUrl":"https://doi.org/10.22004/AG.ECON.44089","url":null,"abstract":"This study compares the empirical performances of the parametric distance functions(PDF) and data envelopment analysis (DEA) with applications to adopters of improved cereal production technology in eastern Ethiopia. The results from both approaches revealed substantial technical inefficiencies of production among the sample farmers. Technical efficiency estimates obtained from the two approaches are positively and significantly correlated. However, the DEA approach is shown to be very sensitive to outliers as well as to the choice of orientation. The PDF results are relatively more robust. The results from the preferred PDF approach revealed that adopters of improved technology have average technical efficiencies of 79%, implying that they could potentially raise their food crop production by an average 21% through full exploitation of the potentials of improved varieties and mineral fertilizer. The results confirm that food production even under improved technology involves substantial inefficiency. The paper concludes with a discussion of potential underlying factors influencing farmer efficiency under improved technology, such as poor extension, education, credit, and input supply systems.","PeriodicalId":7541,"journal":{"name":"Agricultural Economics Review","volume":"17 1","pages":"5-17"},"PeriodicalIF":0.0,"publicationDate":"2005-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87102647","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Greek fresh produce face increasing competition in European markets which pose a threat to successful export performance. UK market is characterised by intense competition, stringent quality standards, and value for money. In this market, two products of great importance to Greek economy, namely oranges and grapes, have shown diametric performance. Using case research, this study identified and assessed the barriers to and the conditions for successful export performance in UK market for Greek fresh produce. Five UK importing organisations and Seven Greek exporting organisations of fresh produce participated in the study. Findings are discussed under five major categories: the geographical distance; infrastructure; farming practices; exporter's strategies, and competitive advantage. Results indicate that successful performance requires the formulation of strong alliances among exporters to pursue export marketing management, seek support from the Greek government, foster long-term relationships with foreign trading partners, and establish recognisable Greek brand names as a means to costumer loyalty.
{"title":"Exports of Greek Fresh Produce to UK: An Analysis of the Barriers to and the Conditions for Successful Export Performance","authors":"Ilias Vlachos, P. Patsis","doi":"10.22004/AG.ECON.26407","DOIUrl":"https://doi.org/10.22004/AG.ECON.26407","url":null,"abstract":"Greek fresh produce face increasing competition in European markets which pose a threat to successful export performance. UK market is characterised by intense competition, stringent quality standards, and value for money. In this market, two products of great importance to Greek economy, namely oranges and grapes, have shown diametric performance. Using case research, this study identified and assessed the barriers to and the conditions for successful export performance in UK market for Greek fresh produce. Five UK importing organisations and Seven Greek exporting organisations of fresh produce participated in the study. Findings are discussed under five major categories: the geographical distance; infrastructure; farming practices; exporter's strategies, and competitive advantage. Results indicate that successful performance requires the formulation of strong alliances among exporters to pursue export marketing management, seek support from the Greek government, foster long-term relationships with foreign trading partners, and establish recognisable Greek brand names as a means to costumer loyalty.","PeriodicalId":7541,"journal":{"name":"Agricultural Economics Review","volume":"184 1","pages":"36-46"},"PeriodicalIF":0.0,"publicationDate":"2004-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80540725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study uses a stochastic simulation approach based on a partial equilibrium structural econometric model of the world fiber market to examine the effects of a removal of U.S. cotton programs on the world market. The effects on world cotton prices and African export earnings were analyzed. The results suggest that on average an elimination of U.S. cotton programs would lead to a marginal increase in the world cotton prices thus resulting in minimal gain for cotton exporting countries in Africa.
{"title":"The Impacts of U.S. Cotton Programs on the West and Central African Countries Cotton Export Earnings","authors":"M. Fadiga, S. Mohanty, Suwen Pan","doi":"10.22004/AG.ECON.20312","DOIUrl":"https://doi.org/10.22004/AG.ECON.20312","url":null,"abstract":"This study uses a stochastic simulation approach based on a partial equilibrium structural econometric model of the world fiber market to examine the effects of a removal of U.S. cotton programs on the world market. The effects on world cotton prices and African export earnings were analyzed. The results suggest that on average an elimination of U.S. cotton programs would lead to a marginal increase in the world cotton prices thus resulting in minimal gain for cotton exporting countries in Africa.","PeriodicalId":7541,"journal":{"name":"Agricultural Economics Review","volume":"1 1","pages":"1-11"},"PeriodicalIF":0.0,"publicationDate":"2004-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77218894","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Evaluating the importance of non-tariff measures (NTMs) remains a major challenge. This paper reports evidence on the prevalence of NTMs in the agri-food sector based on an EU inventory of business complaints. This data source has the advantage of drawing on experiences of economic agents that are directly involved in trading activities, of containing information on domestic governance issues, and of covering procedural aspects of NTMs. The results suggest that business complaints about price control measures, quantitative import controls, monopolistic measures, technical measures, and certification are particularly frequent.
{"title":"Pervasiveness and Patterns of Non-tariff Measures Affecting EU Agri-food Exports","authors":"P. Walkenhorst","doi":"10.22004/AG.ECON.26448","DOIUrl":"https://doi.org/10.22004/AG.ECON.26448","url":null,"abstract":"Evaluating the importance of non-tariff measures (NTMs) remains a major challenge. This paper reports evidence on the prevalence of NTMs in the agri-food sector based on an EU inventory of business complaints. This data source has the advantage of drawing on experiences of economic agents that are directly involved in trading activities, of containing information on domestic governance issues, and of covering procedural aspects of NTMs. The results suggest that business complaints about price control measures, quantitative import controls, monopolistic measures, technical measures, and certification are particularly frequent.","PeriodicalId":7541,"journal":{"name":"Agricultural Economics Review","volume":"12 1","pages":"45-55"},"PeriodicalIF":0.0,"publicationDate":"2004-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75095865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The measurement of total factor productivity in agriculture has been recently extended in order to include some 'bad' outputs that are jointly produced along with agricultural goods. In this paper, total factor productivity is decomposed into its determining factors and nitrate pollution is treated as an environmentally detrimental input. A restricted variable cost function is specified for Greek agriculture for the period 1969-1996. A constraint is assumed on nitrate pollution and the TFP estimates, which are obtained, are then decomposed into the rate of technical change effect, the scale effect and the market disequilibrium effect.
{"title":"Total Factor Productivity Adjusted for a Detrimental Input","authors":"Katerina Melfou, E. Papanagiotou","doi":"10.22004/AG.ECON.26439","DOIUrl":"https://doi.org/10.22004/AG.ECON.26439","url":null,"abstract":"The measurement of total factor productivity in agriculture has been recently extended in order to include some 'bad' outputs that are jointly produced along with agricultural goods. In this paper, total factor productivity is decomposed into its determining factors and nitrate pollution is treated as an environmentally detrimental input. A restricted variable cost function is specified for Greek agriculture for the period 1969-1996. A constraint is assumed on nitrate pollution and the TFP estimates, which are obtained, are then decomposed into the rate of technical change effect, the scale effect and the market disequilibrium effect.","PeriodicalId":7541,"journal":{"name":"Agricultural Economics Review","volume":"31 1","pages":"5-18"},"PeriodicalIF":0.0,"publicationDate":"2003-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82667404","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper uses a micro-econometric model to analyse differences in variable profits and economic behaviour between organic and conventional arable farms. Insight in factors underlying these differences is essential in designing policy measures that aim at encouraging the transition to a more sustainable farming practice. The framework is applied to a rotating panel of Dutch conventional and organic arable farms over the period 1990-1999. The results show that the, on average larger variable profit of organic farms is mainly associated with the use of land and technological changes. The shadow price of labour suggests over-use of labour on organic arable farms. Demand for pesticides and supply of output are generally more elastic on organic farms. Furthermore, organic farmers that increase the size of their farm are found to become more dependent on the use of pesticides and are found to increase the intensity of the use of land.
{"title":"Analysing Profits and Economic Behaviour of Organic and Conventional Dutch Arable Farms","authors":"A. Lansink, K. Jensma","doi":"10.22004/AG.ECON.26445","DOIUrl":"https://doi.org/10.22004/AG.ECON.26445","url":null,"abstract":"This paper uses a micro-econometric model to analyse differences in variable profits and economic behaviour between organic and conventional arable farms. Insight in factors underlying these differences is essential in designing policy measures that aim at encouraging the transition to a more sustainable farming practice. The framework is applied to a rotating panel of Dutch conventional and organic arable farms over the period 1990-1999. The results show that the, on average larger variable profit of organic farms is mainly associated with the use of land and technological changes. The shadow price of labour suggests over-use of labour on organic arable farms. Demand for pesticides and supply of output are generally more elastic on organic farms. Furthermore, organic farmers that increase the size of their farm are found to become more dependent on the use of pesticides and are found to increase the intensity of the use of land.","PeriodicalId":7541,"journal":{"name":"Agricultural Economics Review","volume":"41 1","pages":"19-31"},"PeriodicalIF":0.0,"publicationDate":"2003-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82824447","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article presents the findings of a research regarding consumers' awareness and source of awareness for food-related private-label brands. Results of the field research indicate that the majority of the consumers are aware of private- label brands, with main source being store shopping and the supermarkets' price advertising leaflets. Age and gender affects were tested for awareness, source of awareness and recall of supermarket practising food-related private-label brands. Results revealed that gender affects brand awareness and source of awareness, while age affects recall of the supermarket. Marketing and retailing implications are discussed for a better communication approach and future purchasing of these brands, as regard consumers.
{"title":"Age and gender affects on consumers' awareness and source of awareness for food-related private-label brands","authors":"Irini Tzimitra Kalogianni, Irene Kamenidou, Konstantinosvasilios Priporas, Vasilis Tziakas","doi":"10.22004/AG.ECON.26428","DOIUrl":"https://doi.org/10.22004/AG.ECON.26428","url":null,"abstract":"This article presents the findings of a research regarding consumers' awareness and source of awareness for food-related private-label brands. Results of the field research indicate that the majority of the consumers are aware of private- label brands, with main source being store shopping and the supermarkets' price advertising leaflets. Age and gender affects were tested for awareness, source of awareness and recall of supermarket practising food-related private-label brands. Results revealed that gender affects brand awareness and source of awareness, while age affects recall of the supermarket. Marketing and retailing implications are discussed for a better communication approach and future purchasing of these brands, as regard consumers.","PeriodicalId":7541,"journal":{"name":"Agricultural Economics Review","volume":"16 1","pages":"23-36"},"PeriodicalIF":0.0,"publicationDate":"2002-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76471344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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