Background: Blood donation plays a vital role in healthcare, especially in the Maldives, where a high prevalence of thalassemia creates a significant demand for regular blood transfusions. Despite this need, the country relies heavily on directed blood donations, with limited participation from voluntary nonremunerated donors (VNRDs). Addressing donor recruitment, retention, and knowledge gaps is essential to ensure a safe and sufficient blood supply.
Aim: This study is aimed at assessing the knowledge, attitudes, and motivations of voluntary blood donors registered at a tertiary care blood bank and at identifying strategies to enhance recruitment and retention of regular voluntary blood donors.
Method: A qualitative approach was adopted, with data collected through interviews with 12 voluntary blood donors. Thematic analysis was conducted to explore participants' knowledge, attitudes, and motivations and to identify challenges and potential solutions for improving voluntary blood donation rates.
Findings: The study revealed that while donors displayed positive attitudes toward blood donation, misconceptions about the safest type of donors persisted, with 25% believing family donors were safer than voluntary donors. Key barriers included a lack of structured recruitment programs, limited donor retention efforts, and an insufficient focus on donor recognition. Participants recommended awareness campaigns, improved donation facilities, personalized donor engagement, and enhanced recognition programs to encourage repeat donations.
Conclusion: Increasing voluntary blood donations in the Maldives requires a donor-centric approach, incorporating structured recruitment and retention strategies, robust awareness campaigns, and improved donor experiences. These findings provide actionable insights to strengthen the national blood transfusion system and ensure a sustainable and safe blood supply.
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