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Investigating consumer stated preferences for orange juice: The influence of behavioral traits 调查消费者对橙汁的既定偏好:行为特征的影响
Pub Date : 2023-12-04 DOI: 10.1002/jaa2.91
Glory E. Orivri, Bachir Kassas, John Lai, Lisa House, Rodolfo M. Nayga Jr.

This study aims to investigate consumer acceptance of gene-edited orange juice, focusing on the influence of behavioral traits. Specifically, we conducted an online survey of US orange juice consumers, using a choice experiment to elicit consumers' preferences for gene editing (GE) versus gene modification (GM) in orange juice. We find that consumers require a significantly larger discount for GM than for GE, and this preference for GE is influenced by multiple behavioral traits. We used a latent cla4ss approach to further analyze choice behavior among consumer segments. Findings indicate significant heterogeneity in preferences across consumer segments, which can be explained by behavioral traits and individual-specific characteristics.

本研究旨在调查消费者对基因编辑橙汁的接受程度,重点关注行为特征的影响。具体来说,我们对美国橙汁消费者进行了一项在线调查,使用选择实验来引出消费者对基因编辑(GE)和基因修饰(GM)橙汁的偏好。我们发现消费者对通用汽车的折扣需求明显大于通用汽车,并且这种偏好受到多种行为特征的影响。我们使用潜在分类方法来进一步分析消费者群体的选择行为。研究结果表明,不同消费者群体的偏好存在显著的异质性,这可以用行为特征和个人特定特征来解释。
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引用次数: 0
Estimating the ex ante adoption determinants of novel cropping systems with nonpecuniary benefits 估算采用具有非金钱收益的新型耕作制度的事前决定因素
Pub Date : 2023-11-30 DOI: 10.1002/jaa2.93
Daniel F. Mooney, Bradford L. Barham

Landowners who value the nonpecuniary benefits of novel cropping systems may be more likely to adopt those systems in response to new market opportunities. We examine ex ante adoption decisions for bioenergy crops in Wisconsin using stated preference data from nonoperator landowners. Bioenergy crops produce biomass, a private good, and may jointly contribute to civic or environmental public goods. We find that pecuniary and nonpecuniary benefits influence landowner decisions, but the effects differ by annual and perennial crop types. Landowners may trade pecuniary for nonpecuniary benefits when equating the marginal utility of land uses, resulting in lower willingness-to-accept values for adoption.

重视新型种植系统非金钱利益的土地所有者可能更愿意采用这些系统来应对新的市场机遇。我们利用非经营性土地所有者的陈述偏好数据研究了威斯康星州生物能源作物的事前采用决策。生物能源作物生产生物质,这是一种私人物品,同时也可能对公民或环境公共物品做出贡献。我们发现,金钱和非金钱利益会影响土地所有者的决策,但一年生和多年生作物类型的影响有所不同。当土地使用的边际效用相等时,土地所有者可能会用金钱利益换取非金钱利益,从而降低采用的接受意愿值。
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引用次数: 0
The impact of extreme precipitation on nutrient runoff 极端降水对营养物质径流的影响
Pub Date : 2023-11-27 DOI: 10.1002/jaa2.90
Marin Skidmore, Tihitina Andarge, Jeremy Foltz

Agriculture remains a leading source of water pollution in the United States, and climate change may exacerbate this relationship. We quantify increases in nutrient runoff following extreme precipitation events, showing that spikes are higher in regions with crop and livestock production. The spike per head is smaller around large-scale livestock production, relative to small-scale, and cover crops mitigate runoff. Legacy nutrients enter the surface water following extreme precipitation, regardless of current activity. We shed light on practices to protect water quality with more frequent extreme precipitation events and demonstrate the importance of including these events in empirical models of water quality.

农业仍然是美国水污染的主要来源,而气候变化可能会加剧这种关系。我们对极端降水事件后营养物质径流的增加进行了量化,结果表明,在有作物和畜牧业生产的地区,径流峰值更高。相对于小规模畜牧业生产,大规模畜牧业生产地区的单头峰值较小,而覆盖作物可减轻径流。在极端降水之后,遗留的营养物质会进入地表水,与当前的活动无关。我们阐明了在极端降水事件更加频繁的情况下保护水质的方法,并证明了将这些事件纳入水质实证模型的重要性。
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引用次数: 0
Market power in smart farming and the distribution of gains in two-stage crop production system 智能农业的市场力量与两阶段作物生产系统的收益分配
Pub Date : 2023-11-20 DOI: 10.1002/jaa2.89
Lana Awada, Peter W. B. Phillips

In smart farming, agricultural technology providers (ATPs) wield market power in both the upstream (data collection/aggregation) and downstream (crop production) markets. Using a two-stage Muth model, this study assesses benefit distribution from ATPs' data-driven services in smart farming. Results show limited farmer returns from data sharing, questioning policymakers' data value focus. While data-driven services offer notable benefits, ATPs capture a significant share due to market power. Addressing ATP market power promotes equitable rent distribution, but perfect competition risks ATPs' sustainability and R&D incentives, presenting a policy challenge for smart farming outcomes.

在智能农业中,农业技术提供商(ATPs)在上游(数据收集/汇总)和下游(作物生产)市场都拥有市场支配力。本研究采用两阶段 Muth 模型,评估了智能农业中农业技术提供商数据驱动服务的收益分配情况。结果显示,农民从数据共享中获得的回报有限,这对政策制定者关注数据价值提出了质疑。虽然数据驱动的服务能带来显著收益,但由于市场力量,ATP 占有很大份额。解决 ATP 的市场支配力问题可促进公平的租金分配,但完全竞争会危及 ATP 的可持续性和研发动力,从而对智能农业成果提出政策挑战。
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引用次数: 0
Consumer acceptance of genetically engineered potatoes: The role of information and agreement 消费者对转基因马铃薯的接受程度:信息和协议的作用
Pub Date : 2023-11-09 DOI: 10.1002/jaa2.80
Katherine Lacy, Jonathan McFadden

Many foods cooked at high temperatures produce acrylamide, a probable carcinogen, and neurotoxin. We evaluate how consumers' purchase intentions for potato products and subjective knowledge about conventional foods, genetically engineered (G.E.) foods, and acrylamide respond to information treatments. Information and prior purchases positively influence intentions to purchase potatoes but negatively influence purchase intentions for potato chips and French fries. Value-of-information calculations suggest industry-focused and private-company perspectives are worth $0.01-$0.02/person per month. Our results have practical implications for food system actors seeking to better understand the broader determinants of consumer acceptance behaviors as they relate to G.E. foods that reduce health concerns.

许多经过高温烹饪的食品都会产生丙烯酰胺,这是一种可能的致癌物质和神经毒素。我们评估了消费者对马铃薯产品的购买意向以及对传统食品、转基因食品和丙烯酰胺的主观认识对信息处理的反应。信息和之前的购买行为会对马铃薯的购买意愿产生积极影响,但会对薯片和薯条的购买意愿产生消极影响。信息价值计算表明,以行业为重点的观点和私营公司观点的价值为每人每月0.01-0.02美元。我们的研究结果对于食品系统参与者更好地了解消费者接受行为的广泛决定因素具有实际意义,因为这些因素与减少健康问题的普通营养食品有关。
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引用次数: 0
Undergraduate enrollment intentions and willingness-to-pay for online to in-person teaching modalities: Capturing heterogeneity across and within universities in the United States during the pandemic 本科生对在线教学模式和面对面教学模式的入学意向和支付意愿:捕捉大流行病期间美国大学之间和大学内部的异质性
Pub Date : 2023-11-06 DOI: 10.1002/jaa2.87
Jason S. Bergtold, Jerrod Penn, Kathryn A. Boys, Kristin Kiesel, Mariah D. Ehmke, Bhagyashree Katare

This study analyzes undergraduate students' enrollment intentions and preferences for alternate teaching modalities during the pandemic under a range of reopening scenarios and flexible teaching modalities to investigate the value of flexible learning options and campus life offerings for students. Using primary survey data from six land-grant universities, our findings suggest that there is no one-size-fits-all policy for tackling significant shocks like the pandemic. Business-as-usual was the most divisive, with wide differences in preferences both within and across universities. These results have important implications for future responses to major disruptions in higher education.

本研究分析了大流行病期间,在一系列重新开放情景和灵活教学模式下,本科生的入学意向和对替代教学模式的偏好,以调查灵活的学习选择和校园生活对学生的价值。利用来自六所赠地大学的原始调查数据,我们的研究结果表明,在应对像大流行病这样的重大冲击时,并没有放之四海而皆准的政策。其中,"一切照旧 "的意见分歧最大,大学内部和大学之间的偏好差异很大。这些结果对高等教育未来应对重大冲击具有重要意义。
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引用次数: 0
Analyzing behavioral factors of willingness to pay for sustainability 分析可持续发展付费意愿的行为因素
Pub Date : 2023-10-31 DOI: 10.1002/jaa2.86
Mariam Ishaq, Deepthi Kolady, Carola Grebitus

Consumption of sustainably produced food enables consumers to contribute to greenhouse gas emission reduction. Using choice experiment data, this study analyzes the effect of socio-demographics and behavioral factors on consumers' willingness to pay (WTP) for sustainably produced beefsteak. Results show increased WTP for traceable beefsteak raised carbon-friendly and humanely. Behavioral factors, such as, lifestyle is affecting this WTP more than socio-demographics and psychographic characteristics. Findings highlight the importance of labeling standards and policies in promoting green consumer behavior targeting lifestyle characteristics.

消费可持续生产的食品能让消费者为减少温室气体排放做出贡献。本研究利用选择实验数据,分析了社会人口统计和行为因素对消费者购买可持续生产牛扒的支付意愿(WTP)的影响。结果显示,以碳友好和人道方式饲养的可追溯牛扒的 WTP 有所提高。与社会人口统计和心理特征相比,生活方式等行为因素对这一支付意愿的影响更大。研究结果凸显了标签标准和政策在促进针对生活方式特征的绿色消费行为方面的重要性。
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引用次数: 0
Unintended effects of preferential tax assessment on farmland protection: Evidence from Utah's farmland assessment act 优惠评税对农田保护的意外影响:犹他州农田评估法案的证据
Pub Date : 2023-10-30 DOI: 10.1002/jaa2.88
Wai Yan Siu, Man Li, Arthur J. Caplan

This study examines the effect of Utah's Greenbelt program, the state's preferential tax-assessment effort to protect farmland, using an instrumental variable-fixed effects strategy. We find that an unintended effect of the program leads to more conversion of agricultural land to development than the protection it provides. The protection effect is concentrated on parcels with smaller agricultural areas, while conversion occurs on parcels with larger agricultural areas. Our findings shed light on the rationale of a proposed amendment to the policy—Utah House Bill 25—which did not pass during the 2016 legislative session.

本研究采用工具变量-固定效应策略研究了犹他州绿化带计划的效果,该计划是犹他州为保护农田而采取的优惠税收评估措施。我们发现,该计划的一个意外效应导致农田转为开发用地的数量多于其提供的保护。保护效果集中在农业面积较小的地块上,而农业面积较大的地块则会发生农用地转化。我们的研究结果揭示了一项政策拟议修正案--犹他州众议院第 25 号法案--的合理性,该法案在 2016 年立法会议期间未获通过。
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引用次数: 0
Farm-level evaluation of area- and agroclimatic-based index insurance 基于地区和农业气候的指数保险的农场一级评估
Pub Date : 2023-10-20 DOI: 10.1002/jaa2.77
Francis Tsiboe, Jesse Tack, Jisang Yu

We utilize over 190,000 historical farm-level dryland row-crop yield observations (corn, sorghum, soybeans, and winter wheat) spanning over 7000 Kansas farms from 1973 to 2018 coupled with agroclimatic variables to assess the performance of a broad range of weather- and area-based insurance products. Results showed substantial levels of basis risk across agroclimatic-based indices, limited ability to reduce income variability under fair pricing, and underperformance relative to area-based yield products. Growth-stage specific heat indices for corn and soybeans may offer an effective risk management tool. Implications in the context of current agricultural policy initiatives and climate change adaptation are discussed.

我们利用 1973 年至 2018 年期间横跨堪萨斯州 7000 多个农场的 19 万多个农场级历史旱地行作物产量观测数据(玉米、高粱、大豆和冬小麦)以及农业气候变量来评估一系列基于天气和面积的保险产品的表现。结果表明,各种基于农业气候的指数都存在很大的基础风险,在公平定价的情况下降低收入变化的能力有限,而且相对于基于面积的产量产品而言,表现不佳。玉米和大豆生长阶段特定热量指数可提供有效的风险管理工具。本文讨论了当前农业政策措施和适应气候变化方面的影响。
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引用次数: 0
An experiment on the link between risk preferences and the willingness to become a farmer 关于风险偏好与成为农民的意愿之间联系的实验
Pub Date : 2023-10-10 DOI: 10.1002/jaa2.85
Lukas B. Nainggolan, Jens Rommel

This study investigates the link between risk preferences of agricultural students and their willingness to become a farmer. We conducted an incentivized experiment with 577 students of an agricultural university in Indonesia. Discriminating between alternative theories of decision-making under risk, we find that students' risk preferences behave in accordance with cumulative prospect theory, but risk preferences are not predictive of students' willingness to become a farmer. Framing the experimental lottery task in either an agricultural or a general entrepreneurship context does not alter the predictive power for the willingness to become a farmer. Our results contribute to the debates on risk and farm generational renewal, as well as the (lack of) parallelism in behavioral field experiments.

本研究调查了农业专业学生的风险偏好与他们成为农民的意愿之间的联系。我们对印度尼西亚一所农业大学的 577 名学生进行了激励实验。通过对其他风险决策理论进行区分,我们发现学生的风险偏好与累积前景理论一致,但风险偏好并不能预测学生成为农民的意愿。在农业或一般创业背景下设置实验性抽签任务,并不会改变对成为农民的意愿的预测能力。我们的研究结果对有关风险和农场世代更新的争论以及行为实地实验(缺乏)平行性有所贡献。
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引用次数: 0
期刊
Journal of the Agricultural and Applied Economics Association
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