Glory E. Orivri, Bachir Kassas, John Lai, Lisa House, Rodolfo M. Nayga Jr.
This study aims to investigate consumer acceptance of gene-edited orange juice, focusing on the influence of behavioral traits. Specifically, we conducted an online survey of US orange juice consumers, using a choice experiment to elicit consumers' preferences for gene editing (GE) versus gene modification (GM) in orange juice. We find that consumers require a significantly larger discount for GM than for GE, and this preference for GE is influenced by multiple behavioral traits. We used a latent cla4ss approach to further analyze choice behavior among consumer segments. Findings indicate significant heterogeneity in preferences across consumer segments, which can be explained by behavioral traits and individual-specific characteristics.
{"title":"Investigating consumer stated preferences for orange juice: The influence of behavioral traits","authors":"Glory E. Orivri, Bachir Kassas, John Lai, Lisa House, Rodolfo M. Nayga Jr.","doi":"10.1002/jaa2.91","DOIUrl":"10.1002/jaa2.91","url":null,"abstract":"<p>This study aims to investigate consumer acceptance of gene-edited orange juice, focusing on the influence of behavioral traits. Specifically, we conducted an online survey of US orange juice consumers, using a choice experiment to elicit consumers' preferences for gene editing (GE) versus gene modification (GM) in orange juice. We find that consumers require a significantly larger discount for GM than for GE, and this preference for GE is influenced by multiple behavioral traits. We used a latent cla4ss approach to further analyze choice behavior among consumer segments. Findings indicate significant heterogeneity in preferences across consumer segments, which can be explained by behavioral traits and individual-specific characteristics.</p>","PeriodicalId":93789,"journal":{"name":"Journal of the Agricultural and Applied Economics Association","volume":"3 1","pages":"5-24"},"PeriodicalIF":0.0,"publicationDate":"2023-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jaa2.91","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138601370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Landowners who value the nonpecuniary benefits of novel cropping systems may be more likely to adopt those systems in response to new market opportunities. We examine ex ante adoption decisions for bioenergy crops in Wisconsin using stated preference data from nonoperator landowners. Bioenergy crops produce biomass, a private good, and may jointly contribute to civic or environmental public goods. We find that pecuniary and nonpecuniary benefits influence landowner decisions, but the effects differ by annual and perennial crop types. Landowners may trade pecuniary for nonpecuniary benefits when equating the marginal utility of land uses, resulting in lower willingness-to-accept values for adoption.
{"title":"Estimating the ex ante adoption determinants of novel cropping systems with nonpecuniary benefits","authors":"Daniel F. Mooney, Bradford L. Barham","doi":"10.1002/jaa2.93","DOIUrl":"https://doi.org/10.1002/jaa2.93","url":null,"abstract":"<p>Landowners who value the nonpecuniary benefits of novel cropping systems may be more likely to adopt those systems in response to new market opportunities. We examine ex ante adoption decisions for bioenergy crops in Wisconsin using stated preference data from nonoperator landowners. Bioenergy crops produce biomass, a private good, and may jointly contribute to civic or environmental public goods. We find that pecuniary and nonpecuniary benefits influence landowner decisions, but the effects differ by annual and perennial crop types. Landowners may trade pecuniary for nonpecuniary benefits when equating the marginal utility of land uses, resulting in lower willingness-to-accept values for adoption.</p>","PeriodicalId":93789,"journal":{"name":"Journal of the Agricultural and Applied Economics Association","volume":"2 4","pages":"786-807"},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jaa2.93","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138739866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Agriculture remains a leading source of water pollution in the United States, and climate change may exacerbate this relationship. We quantify increases in nutrient runoff following extreme precipitation events, showing that spikes are higher in regions with crop and livestock production. The spike per head is smaller around large-scale livestock production, relative to small-scale, and cover crops mitigate runoff. Legacy nutrients enter the surface water following extreme precipitation, regardless of current activity. We shed light on practices to protect water quality with more frequent extreme precipitation events and demonstrate the importance of including these events in empirical models of water quality.
{"title":"The impact of extreme precipitation on nutrient runoff","authors":"Marin Skidmore, Tihitina Andarge, Jeremy Foltz","doi":"10.1002/jaa2.90","DOIUrl":"https://doi.org/10.1002/jaa2.90","url":null,"abstract":"<p>Agriculture remains a leading source of water pollution in the United States, and climate change may exacerbate this relationship. We quantify increases in nutrient runoff following extreme precipitation events, showing that spikes are higher in regions with crop and livestock production. The spike per head is smaller around large-scale livestock production, relative to small-scale, and cover crops mitigate runoff. Legacy nutrients enter the surface water following extreme precipitation, regardless of current activity. We shed light on practices to protect water quality with more frequent extreme precipitation events and demonstrate the importance of including these events in empirical models of water quality.</p>","PeriodicalId":93789,"journal":{"name":"Journal of the Agricultural and Applied Economics Association","volume":"2 4","pages":"769-785"},"PeriodicalIF":0.0,"publicationDate":"2023-11-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jaa2.90","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138739867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In smart farming, agricultural technology providers (ATPs) wield market power in both the upstream (data collection/aggregation) and downstream (crop production) markets. Using a two-stage Muth model, this study assesses benefit distribution from ATPs' data-driven services in smart farming. Results show limited farmer returns from data sharing, questioning policymakers' data value focus. While data-driven services offer notable benefits, ATPs capture a significant share due to market power. Addressing ATP market power promotes equitable rent distribution, but perfect competition risks ATPs' sustainability and R&D incentives, presenting a policy challenge for smart farming outcomes.
在智能农业中,农业技术提供商(ATPs)在上游(数据收集/汇总)和下游(作物生产)市场都拥有市场支配力。本研究采用两阶段 Muth 模型,评估了智能农业中农业技术提供商数据驱动服务的收益分配情况。结果显示,农民从数据共享中获得的回报有限,这对政策制定者关注数据价值提出了质疑。虽然数据驱动的服务能带来显著收益,但由于市场力量,ATP 占有很大份额。解决 ATP 的市场支配力问题可促进公平的租金分配,但完全竞争会危及 ATP 的可持续性和研发动力,从而对智能农业成果提出政策挑战。
{"title":"Market power in smart farming and the distribution of gains in two-stage crop production system","authors":"Lana Awada, Peter W. B. Phillips","doi":"10.1002/jaa2.89","DOIUrl":"https://doi.org/10.1002/jaa2.89","url":null,"abstract":"<p>In smart farming, agricultural technology providers (ATPs) wield market power in both the upstream (data collection/aggregation) and downstream (crop production) markets. Using a two-stage Muth model, this study assesses benefit distribution from ATPs' data-driven services in smart farming. Results show limited farmer returns from data sharing, questioning policymakers' data value focus. While data-driven services offer notable benefits, ATPs capture a significant share due to market power. Addressing ATP market power promotes equitable rent distribution, but perfect competition risks ATPs' sustainability and R&D incentives, presenting a policy challenge for smart farming outcomes.</p>","PeriodicalId":93789,"journal":{"name":"Journal of the Agricultural and Applied Economics Association","volume":"2 4","pages":"753-768"},"PeriodicalIF":0.0,"publicationDate":"2023-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jaa2.89","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138739683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Many foods cooked at high temperatures produce acrylamide, a probable carcinogen, and neurotoxin. We evaluate how consumers' purchase intentions for potato products and subjective knowledge about conventional foods, genetically engineered (G.E.) foods, and acrylamide respond to information treatments. Information and prior purchases positively influence intentions to purchase potatoes but negatively influence purchase intentions for potato chips and French fries. Value-of-information calculations suggest industry-focused and private-company perspectives are worth $0.01-$0.02/person per month. Our results have practical implications for food system actors seeking to better understand the broader determinants of consumer acceptance behaviors as they relate to G.E. foods that reduce health concerns.
{"title":"Consumer acceptance of genetically engineered potatoes: The role of information and agreement","authors":"Katherine Lacy, Jonathan McFadden","doi":"10.1002/jaa2.80","DOIUrl":"10.1002/jaa2.80","url":null,"abstract":"<p>Many foods cooked at high temperatures produce acrylamide, a probable carcinogen, and neurotoxin. We evaluate how consumers' purchase intentions for potato products and subjective knowledge about conventional foods, genetically engineered (G.E.) foods, and acrylamide respond to information treatments. Information and prior purchases positively influence intentions to purchase potatoes but negatively influence purchase intentions for potato chips and French fries. Value-of-information calculations suggest industry-focused and private-company perspectives are worth $0.01-$0.02/person per month. Our results have practical implications for food system actors seeking to better understand the broader determinants of consumer acceptance behaviors as they relate to G.E. foods that reduce health concerns.</p>","PeriodicalId":93789,"journal":{"name":"Journal of the Agricultural and Applied Economics Association","volume":"2 4","pages":"634-652"},"PeriodicalIF":0.0,"publicationDate":"2023-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jaa2.80","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135291324","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jason S. Bergtold, Jerrod Penn, Kathryn A. Boys, Kristin Kiesel, Mariah D. Ehmke, Bhagyashree Katare
This study analyzes undergraduate students' enrollment intentions and preferences for alternate teaching modalities during the pandemic under a range of reopening scenarios and flexible teaching modalities to investigate the value of flexible learning options and campus life offerings for students. Using primary survey data from six land-grant universities, our findings suggest that there is no one-size-fits-all policy for tackling significant shocks like the pandemic. Business-as-usual was the most divisive, with wide differences in preferences both within and across universities. These results have important implications for future responses to major disruptions in higher education.
{"title":"Undergraduate enrollment intentions and willingness-to-pay for online to in-person teaching modalities: Capturing heterogeneity across and within universities in the United States during the pandemic","authors":"Jason S. Bergtold, Jerrod Penn, Kathryn A. Boys, Kristin Kiesel, Mariah D. Ehmke, Bhagyashree Katare","doi":"10.1002/jaa2.87","DOIUrl":"10.1002/jaa2.87","url":null,"abstract":"<p>This study analyzes undergraduate students' enrollment intentions and preferences for alternate teaching modalities during the pandemic under a range of reopening scenarios and flexible teaching modalities to investigate the value of flexible learning options and campus life offerings for students. Using primary survey data from six land-grant universities, our findings suggest that there is no one-size-fits-all policy for tackling significant shocks like the pandemic. Business-as-usual was the most divisive, with wide differences in preferences both within and across universities. These results have important implications for future responses to major disruptions in higher education.</p>","PeriodicalId":93789,"journal":{"name":"Journal of the Agricultural and Applied Economics Association","volume":"2 4","pages":"718-736"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jaa2.87","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135679484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Consumption of sustainably produced food enables consumers to contribute to greenhouse gas emission reduction. Using choice experiment data, this study analyzes the effect of socio-demographics and behavioral factors on consumers' willingness to pay (WTP) for sustainably produced beefsteak. Results show increased WTP for traceable beefsteak raised carbon-friendly and humanely. Behavioral factors, such as, lifestyle is affecting this WTP more than socio-demographics and psychographic characteristics. Findings highlight the importance of labeling standards and policies in promoting green consumer behavior targeting lifestyle characteristics.
{"title":"Analyzing behavioral factors of willingness to pay for sustainability","authors":"Mariam Ishaq, Deepthi Kolady, Carola Grebitus","doi":"10.1002/jaa2.86","DOIUrl":"10.1002/jaa2.86","url":null,"abstract":"<p>Consumption of sustainably produced food enables consumers to contribute to greenhouse gas emission reduction. Using choice experiment data, this study analyzes the effect of socio-demographics and behavioral factors on consumers' willingness to pay (WTP) for sustainably produced beefsteak. Results show increased WTP for traceable beefsteak raised carbon-friendly and humanely. Behavioral factors, such as, lifestyle is affecting this WTP more than socio-demographics and psychographic characteristics. Findings highlight the importance of labeling standards and policies in promoting green consumer behavior targeting lifestyle characteristics.</p>","PeriodicalId":93789,"journal":{"name":"Journal of the Agricultural and Applied Economics Association","volume":"2 4","pages":"703-717"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jaa2.86","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135814196","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study examines the effect of Utah's Greenbelt program, the state's preferential tax-assessment effort to protect farmland, using an instrumental variable-fixed effects strategy. We find that an unintended effect of the program leads to more conversion of agricultural land to development than the protection it provides. The protection effect is concentrated on parcels with smaller agricultural areas, while conversion occurs on parcels with larger agricultural areas. Our findings shed light on the rationale of a proposed amendment to the policy—Utah House Bill 25—which did not pass during the 2016 legislative session.
{"title":"Unintended effects of preferential tax assessment on farmland protection: Evidence from Utah's farmland assessment act","authors":"Wai Yan Siu, Man Li, Arthur J. Caplan","doi":"10.1002/jaa2.88","DOIUrl":"10.1002/jaa2.88","url":null,"abstract":"<p>This study examines the effect of Utah's Greenbelt program, the state's preferential tax-assessment effort to protect farmland, using an instrumental variable-fixed effects strategy. We find that an unintended effect of the program leads to more conversion of agricultural land to development than the protection it provides. The protection effect is concentrated on parcels with smaller agricultural areas, while conversion occurs on parcels with larger agricultural areas. Our findings shed light on the rationale of a proposed amendment to the policy—Utah House Bill 25—which did not pass during the 2016 legislative session.</p>","PeriodicalId":93789,"journal":{"name":"Journal of the Agricultural and Applied Economics Association","volume":"2 4","pages":"737-752"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jaa2.88","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136103164","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
We utilize over 190,000 historical farm-level dryland row-crop yield observations (corn, sorghum, soybeans, and winter wheat) spanning over 7000 Kansas farms from 1973 to 2018 coupled with agroclimatic variables to assess the performance of a broad range of weather- and area-based insurance products. Results showed substantial levels of basis risk across agroclimatic-based indices, limited ability to reduce income variability under fair pricing, and underperformance relative to area-based yield products. Growth-stage specific heat indices for corn and soybeans may offer an effective risk management tool. Implications in the context of current agricultural policy initiatives and climate change adaptation are discussed.
{"title":"Farm-level evaluation of area- and agroclimatic-based index insurance","authors":"Francis Tsiboe, Jesse Tack, Jisang Yu","doi":"10.1002/jaa2.77","DOIUrl":"10.1002/jaa2.77","url":null,"abstract":"<p>We utilize over 190,000 historical farm-level dryland row-crop yield observations (corn, sorghum, soybeans, and winter wheat) spanning over 7000 Kansas farms from 1973 to 2018 coupled with agroclimatic variables to assess the performance of a broad range of weather- and area-based insurance products. Results showed substantial levels of basis risk across agroclimatic-based indices, limited ability to reduce income variability under fair pricing, and underperformance relative to area-based yield products. Growth-stage specific heat indices for corn and soybeans may offer an effective risk management tool. Implications in the context of current agricultural policy initiatives and climate change adaptation are discussed.</p>","PeriodicalId":93789,"journal":{"name":"Journal of the Agricultural and Applied Economics Association","volume":"2 4","pages":"616-633"},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jaa2.77","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135618001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study investigates the link between risk preferences of agricultural students and their willingness to become a farmer. We conducted an incentivized experiment with 577 students of an agricultural university in Indonesia. Discriminating between alternative theories of decision-making under risk, we find that students' risk preferences behave in accordance with cumulative prospect theory, but risk preferences are not predictive of students' willingness to become a farmer. Framing the experimental lottery task in either an agricultural or a general entrepreneurship context does not alter the predictive power for the willingness to become a farmer. Our results contribute to the debates on risk and farm generational renewal, as well as the (lack of) parallelism in behavioral field experiments.
{"title":"An experiment on the link between risk preferences and the willingness to become a farmer","authors":"Lukas B. Nainggolan, Jens Rommel","doi":"10.1002/jaa2.85","DOIUrl":"10.1002/jaa2.85","url":null,"abstract":"<p>This study investigates the link between risk preferences of agricultural students and their willingness to become a farmer. We conducted an incentivized experiment with 577 students of an agricultural university in Indonesia. Discriminating between alternative theories of decision-making under risk, we find that students' risk preferences behave in accordance with cumulative prospect theory, but risk preferences are not predictive of students' willingness to become a farmer. Framing the experimental lottery task in either an agricultural or a general entrepreneurship context does not alter the predictive power for the willingness to become a farmer. Our results contribute to the debates on risk and farm generational renewal, as well as the (lack of) parallelism in behavioral field experiments.</p>","PeriodicalId":93789,"journal":{"name":"Journal of the Agricultural and Applied Economics Association","volume":"2 4","pages":"686-702"},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jaa2.85","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136359655","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}