Revista Europea de Dirección y Economía de la Empresa最新文献

The influence of cause-related marketing campaigns on consumer behaviour is a key topic of interest in recent marketing literature. Both brand- and cause-related individual's involvement are frequently incorporated into consumer response models. However, such involvements are based on the premise of a strong level of affinity towards the brand or the cause. As a consequence, a biased estimation of the ‘real’ influence of these campaigns on consumer behaviour should be estimated. The aim of this paper is to analyse how an individual's involvement toward the ads influences his/her assessment of joint (brand-cause) messages and his/her attitude towards the brand. This involvement is extrinsic, and does not involve any previous relationship with either the brand or the cause. With this aim, a two-step empirical study is developed. The results confirm that such involvement makes it easier for the individual to pay attention to the message. It also contributes to the information being correctly evaluated and favours the evaluation of marketing campaigns.

The work aims to conduct a strategic diagnosis of insertion enterprises in Spain, identifying its main weaknesses, threats, strengths and opportunities, and strategic actions to be implemented. The Delphi method is a technique based on a questionnaire to experts, including qualitative methodologies in Business Management, appropriate for exploratory and quantitative techniques that do not provide enough information. The study results show that these firms have little qualification of human resources and excessive financial dependency of Public Administration, which will force the implementation of strategies for professionalization of its staff and searching for alternative funding sources.

The aim of this paper is to figure out if common trust generator factors in economic exchange contexts perform equally when they are applied to social exchange contexts. Analysing the relationship supervisor-subordinate and variables such as distributive justice, shared values, psychological contract breach and psychological empowerment on a sample of 519 faculties, we conclude that distributive justice and shared values improve subordinate’ trust while psychological contract breach reduce it. Regarding psychological empowerment, we conclude that meaning and self-determination dimensions work out like trust antecedents but competence and impact do not show significant relationships with dependent variable.

In this paper, an empirical study is carried out in order to know the most common tools and quality techniques used by tourist accommodation companies and to what degree they are used. It also aims to confirm whether firms with a higher degree of quality implementation use these tools and quality techniques to a greater extent and the influence of their use on business results. The methodology consists of a descriptive analysis of the tools. By using contingency tables, differences in the use of tools according to the business size and subsector are analyzed. Finally, we group firms according to the level of implementation of the critical factors and results obtained by cluster analysis in order to prove the hypothesis. The empirical study was conducted on 186 tourist accommodation companies in Spain, certified with the logo ‘Q for Tourist Quality’. With the results obtained, we can state that the most used tools are client satisfaction surveys, internal audits, the suggestion system and process management. We have proved the hypotheses proposed in this paper.

Based on the assumptions of the Uppsala model and the «born global» approach, the objective of this study is to identify and to analyze the existence of different types of franchisors according to the main features of their internationalization process. After reviewing the relevant literature, seven variables have been considered (internationalization speed, general, pre-franchise and international experience, rapid diversification, strength and international presence) and three covariables (strategy of international expansion, sector of activity and starting of international activity). These are the inputs of the latent class cluster analysis, studying a database comprised of 151 Spanish international franchises in 2010. The results confirm the existence of four groups or types of international franchises: (a) new international franchises, (b) global franchises, (c) oriented domestically and conservative internationally franchises, and (d) traditional and solid internationally franchises. Major contributions, limitations and future lines of research are offered explaining the characteristics of these four groups or clusters.

This research analyzes the reasons why organizations go institutional. To do this, the concept of institution is analyzed and the elements that define it are described: public interest, conformity to the rules of society, and continuity in time. It also describes the reasons of institutionalization, grouping them into three categories: pressure from stakeholders, competitiveness, and ethical issues. These motivations are related to the characteristics of institutions. The main contribution of the work consists in the generation of a research framework for moving forward in the development of predictions about the behavior of institutions, promoting the advancement of the Institutional Theory.

Based on the literature on familiness and family climate, stakeholder management and the emotional dimension of trust, we analyze how family climate influences the orientation towards stakeholders in the decision-making process in family firms. Data were obtained from 374 members of the top management teams in 173 Spanish family firms. Results show that family climate directly influences stakeholder orientation. There is also an indirect influence due to the effect that family climate has on the dynamics of the top management team, particularly on the level of benevolence between its members. The study makes several contributions both to the literature on the different fields of reference and to the management of family firms.

Public Administration, when performing its duties, uses intensively human capital and knowledge and increasingly considers knowledge as a key resource due to the growing demands of quality, efficiency and transparency during collective problems processing and solving. So knowledge is an essential strategic resource and capacity to appropriately manage is key element in order to institutions perform their functions properly. Using structural equations model based on variance (Partial Least Square [PLS]) relationship between organizational learning capacity, characterized by the dynamic interaction between knowledge flows and stocks, and the impact on the results, or performance, is analyzed. The results confirm that the learning capacity has a positive impact on the results of the Public Institution. Managerial implications of these results are analysed.

This paper has a twofold objective: firstly, to analyze the role played by the composition of the board concerning the independence and diversity of its members on the implementation and level of scope of policies against corruption and bribery; and secondly, to detect whether the corporate governance system moderates the level of involvement of this body in ethical issues.

Previous empirical evidence for the new responsibilities of this monitoring body is limited, and deals with cross-sectional analysis at country level and a time period, thereby limiting the conclusions that can be derived. In this article, the analysis is performed for a panel data sample of 760 listed companies from 12 countries for the years 2003-2009.

The results obtained show that large companies with large-sized, independent and diverse boards are the most active in ethical issues. It also detects that the level of involvement of the directors is determined by the level of shareholder orientation characteristic of the corporate governance system of each country of origin of corporations.

Participating loans and venture capital are different in nature. While the former are resources that belong to others, venture capital is one's own equity. However, professionals in both sectors find no differences between these two instruments in terms of quality.

In order to back up this viewpoint in quantitative terms, this research performs a comparative statistical analysis of the effect that each of these resources has on eleven variables representing business growth. The ultimate goal is to determine any possible analogies between the impact that participating loans and venture capital have on small and medium enterprises (SME) growth.

The results obtained in this study show that these instruments act as leverage, in a similar way, in the development of the firms that provide the financing. This conclusion is of interest to public organisations and their policies aimed at supporting SMEs, as well as to venture capital firms in terms of the design of their investment packages and, finally, to business people for making decisions regarding their development plans.