Revista Europea de Dirección y Economía de la Empresa最新文献

Corporate Social Responsibility (CSR) actions may improve brand value. However, consumers should previously be aware of these actions and its communication should project a social motivation of the firm. This paper focuses on these two requirements by analysing the relationship between CSR actions awareness and brand value. The moderating role of attribution is also tested. Results show that CSR actions awareness positively and significantly improves the two components of brand value: attitude towards the brand and brand uniqueness perception. The moderating role of attribution is also confirmed for the first relationship when objectives are perceived as altruist. Managerial implications are derived from these results stressing the needing of a strategic perspective to integrate CSR and brand management that should be directed by honesty and long-range commitment. From a methodological perspective, the added value of this paper lies in the fact that the interaction among latent variables are modelled through LMS (Latent Moderated Structural Equations) that generates efficient estimator for the parameters and non-biased standard errors.

This paper presents an explanatory model on the recommendation of donating blood made to relatives and friends by current donors. This model establishes the satisfaction and intention to return as direct antecedents, and the quality perceived in the donation process and the existence of inhibitors as indirect antecedents. The results show that (1) the perceived quality has a positive influence on satisfaction and intention to return; (2) the intention to donate again depends positively on satisfaction, but negatively on the existence of internal and external inhibitors; and lastly (3) the recommendation to donate depends on donor satisfaction and their intention to return to donate, this being the most influential factor. At the same time, we contrasted how the model does not vary, whether it is a first-time donor or a repeat donor.

The purpose of this article is to analyse the relationship between an innovation versus imitation strategy on new product success. Furthermore, an analysis is made on whether the type of innovation mediates that relationship and whether environmental conditions (market dynamism and technological turbulence) moderate it. Our findings for a sample of 249 firms show that, compared with an imitation strategy, an innovation strategy leads to better new product success, and that environmental conditions moderate that relationship. Furthermore, we find evidence of the mediating effect of the type of innovation but only for incremental innovations.

This research analyzes the presence and implications of informal care in the Law of Dependency, and socio-demographic and health factors associated to dependent people may receive informal care. A cross-section study has been conducted from a representative sample of the dependent population in Cuenca (Spain) in February, 2009. We have obtained information for people with level II and III of dependence. The weight and profile of informal caregiver is identified by contingency tables. A binary logit regression model has been estimated to identify those factors related to the reception of informal care. The results show informal care holds an important role in the Law of Dependency, since 80% of dependents receive informal care. Age, marital status, to live in rural area and cardiovascular, musculoskeletal and respiratory diseases, and hygienic-dietetic treatment increase the probability of receiving informal care. The initial preference for service delivery versus economic delivery is invalidated in reality, resulting in a reduction of potential niche markets on the supply of services.

The purpose of this work is to analyse whether certain resources related to human, social and financial capital influence the speed of the export development process for family firms. We use event history analysis applied to a sample of 585 Spanish manufacturing family firms. The results show that the variables related to social capital — the relationships with foreign suppliers, the agreements with retailers and wholesalers, and the development of technological collaborations — have a significant accelerating effect on the speed of this process. Also, the participation of other firms in the ownership of the family firms has a significant accelerating influence, but only for the entry into the advanced phase of the exporting process.

There is hardly any empirical evidence that tries to analyze the reaction of the Spanish market to different positive and negative shocks. Our work seeks to remedy this lack by presenting a comprehensive analysis of the reaction in the short term (10 sessions) of the main Spanish market index, the Ibex 35 index, on positive and negative shocks of different sizes over the 1991-2010 period. Along with a seasonal analysis (months, seasons and days) and a division in bullish and bearish periods, this paper shows that the market reacts more strongly to negative shocks by an overreaction effect, which is more evident the greater the shock and the number of sessions after the shock, especially in the summer months, the middle days of the week and bearish periods. This enabled us to determine that the best investment strategy was one based on buying and holding after negative shocks.

This research paper is intended to provide a greater insight into the relationship between the length of service of managers from a sample of innovative Spanish companies and their behaviour towards problem solving, information and cognitive processes. The results obtained from 136 managers from various departments are in line with prior studies and warn of the long-term effects of length of service on managerial ability to respond to change and tendency to overlook problems or conflict as opposed to attentively dealing with them. Specifically, as length of service increases, managers notice: (i) less changes in customer preferences; (ii) less opportunities arising from advances in technology; and (iii) more difficulties in predicting their competitors’ upcoming product improvements.

This paper examines what factors a firm needs to innovate, under the framework of the Resource-based view and Capabilities Theory. Thus, the innovation capacity is a key learning capability and, in the proposed model, is defined as R&D activities and innovation experience. Using panel data for empirical testing allows a longitudinal and dynamic analysis to be made. The sample is representative of the Spanish manufacturing industry and comprises a total of 12,083 observations for 1,781 firms over a maximum period of nine years. Results from different estimations show that R&D activities and past experience in innovation are the most important explanatory variables. Manufacturing technological sophistication, commercial resources, and some environmental factors are also regularly associated with the probability of generating innovations. The study of R&D persistence sheds more light on this topic: firms with repeated R&D investments are less dependent on other complementary factors. In short, research, experience and persistence are the crucial ingredients for innovation in the manufacturing sector.

In recent year the entrepreneurship of new technology based firms in universities, particularly University Spin-Off, has become one of the most effective mechanisms for technology and research results transfer from academic research centers to the productive sector. As a result of this, there are increasing studies on the typology of enterprises as they play an important role in innovation processes, employment generation and, thus, their contribution to socio-economic development. This paper focuses on defining and characterizing this typology of the enterprise in order to provide a framework and to establish a useful basis for designing support policies for entrepreneurship in universities, and for promoting Spin-Off as a mechanism through which university results may be commercialized. A cluster analysis is used to confirm if it is possible to classify University Spin-Off into groups according to some differential characteristics, as well as to identify some behaviors and special features that make them an interesting subject in the socioeconomic context. The results of cluster analysis established three groups of University Spin-Off, with a classification based on its life cycle. Moreover, this research includes a definition of University Spin-Off that characterizes these enterprises and finds consensus among the many existing definitions for future studies.