Revista Europea de Dirección y Economía de la Empresa最新文献

The purpose of this study is to analyze the intentions of the collector. To achieve this goal, a model centered on attitude was selected. At one level, the influence of attitude and behavioral control as the antecedents of intention, was analyzed, and at a second level, identity and subjective norms as antecedents of attitude. In order to compare the proposed model, an empirical study was conducted on 501 collectors. The results obtained indicate the number of collectors in Spain. It confirms that personal identity and subjective norms are antecedents of attitude. However, there is no relationship between intention and attitude. This fact should lead to establishing theoretical and business implications, as well as future lines of research.

Dissatisfied consumers tend to tell about their experiences more than satisfied ones, thus negative word-of mouth spreads more than positive. In addition, dissatisfied customers have heterogeneous behaviors, depending on various factors relating to their experience. In this context, this paper focuses on the study of negative consumer communication in their behavioral and attitudinal dimension and from the segmentation approach. The aim is to understand the relationship between negative word-of-mouth and level of dissatisfaction, emotions, past experience of the consumers, complaint responses and behavioral change, and their demographic profile. Analyzing unsatisfactory experiences in restaurants, segments with different negative word-of-mouth behavior, and intentions, are identified and described from the above variables. The results show that the most critical customers are the most dissatisfied with the restaurant, are the angriest, the least satisfied with past experience and complain the most and leave. Management recommendations and future academic research are proposed.

The aim of this article is to analyze how brand equity is created in four Spanish denomination of origin wine tourism destinations and, based on this, to develop a priority map for recommending company strategies. This analysis has been carried out from an offer perspective through 173 interviews with wine company managers of the Rioja, Ribera del Duero, Navarra and Rueda denominations of origin. The results obtained confirm that the wine tourism destination brand equity is directly related to awareness, loyalty, perceived value, and the brand image. In addition, the priority map indicates that the dimensions with the highest score and impact for developing wine tourism destination brand equity are brand image and loyalty.

Understanding the reasons behind implementation of ISO 9000 quality standard is essential to know advantages deriving of this management initiative. Recent empirical evidence shows that total quality management is essential to certified companies achieving better business performance. The present study shows that relationships between the implementation of TQM and non-financial performance measures with ISO 9001:2000 quality standard are present in furniture Spanish companies.

The effects that the relationship between management accounting system and competitive strategy has on firm performance have been the subject of numerous research papers in the framework of the contingent theory. However, the service sector, especially the hotel industry, despite its economic importance and the specific structural and operational features, hasn’t been used to contrast the theory. Using a sample of hotels located in wine tourism areas, the results of this study present the current implementation status of management accounting tools in this sector while partially confirming the hypotheses derived from the contingent theory.

Task performance and intention to leave are two important results for organizations, especially in high uncertainty periods. This study examines the effect of political skill and perceived supervisor support in a sample of engineers from telecommunications. The results show that engineers’ political skill has an impact on both individual results, although it has a direct effect on task performance and affects intention to leave through job satisfaction. Besides, engineers’ organizational tenure has a moderating role in the relationship between political skill and task performance. The results also show that perceived supervisor support affects intention to leave through job satisfaction. In contrast, the relationship between perceived supervisor support and task performance is not supported.

Big companies such as Nestlé, Coca-Cola, BMW and Apple consider that virtual communities developed around the passion of their consumers for their brands is a great opportunity for knowing the market and communicating with their customers, and as a consequence, to achieve higher levels of loyalty. In order to advance in this topic, this paper examines the relationship between affective commitment and attitudinal loyalty, as well as the possible moderating effect of participation on this causal relationship. The empirical tests carried out reveal that attitudinal loyalty is positively affected by participation and affective commitment to the brand, which in turn has a positive impact on participation. By contrast, the moderating effect is not significant, although a greater influence of affective commitment on attitudinal loyalty is perceived when the level of participation is lower. Finally, some interesting conclusions and implications are suggested.

The present study analyzes the influence of private brand image on the formation of store equity. Special attention is made to the possible influence of the knowledge of the private brand as an offer of the establishment itself. From an empirical perspective, Decathlon establishments are analyzed, using the opinions of 300 consumers. The results obtained in the investigation showed the importance of strengthening a private, positive and favourable brand image, as a means for building a solid image of the store that, in turn, will also influence the creation of the store equity, a key point for the commercial success. Contrary to expected, the knowledge versus non knowledge of the private brand as an offer of the distributor does not have an influence on the proposed relationships.

The aim of this paper is to contribute to empirically validate the influence of the Institutional Theory on organizational decisions of environmental character, in particular the pressures from the institutional environment that cause the development of environmentally sustainable practices. To do so, Andalusian golf courses have been taken as the unit of analysis and a model of ecological response has been proposed for the environment in which they operate. The Partial Least Square (PLS) technique has been used for testing purposes, verifying the basic tenets of that theoretical body.

The objective of this work is to analyze the importance that small and medium enterprises attach to the establishment of communication networks with customers or suppliers depending on their perception of environmental uncertainty. This level of uncertainty is obtained by applying Duncan's (1972) typology, based on the dynamism and complexity of the environment. To achieve this, in 2005, a sample of SMEs in the Canary Islands (Spain) was studied and the Rasch Rating Scale Model was applied together with non-parametric tests (Kruskal-Wallis and Mann-Whitney). The study concluded that the SMEs mainly perceived a stable environment. The SMEs that perceive greater complexity attach more importance to networks with customers or suppliers as a way to reduce it.