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Advancing sustainable technology adoption: Insights from SMEs in beauty, health, and wellness sectors 推动可持续技术的采用：来自美容、健康和保健行业中小企业的见解

Sustainable Technology and Entrepreneurship

Pub Date : 2025-11-04 DOI: 10.1016/j.stae.2025.100122

Kuai Qing Siow , Ainin Sulaiman , Nadisah Zakaria , Siong Min Foo , Kamilah Kamaludin

This study investigates the factors influencing sustainable technology adoption among small and medium-sized enterprises (SMEs) in Malaysia’s beauty, health, and wellness sectors. It is grounded in the Technology Acceptance Model (TAM) and extended with elements from the Unified Theory of Acceptance and Use of Technology (UTAUT), frameworks that provide the theoretical foundation for understanding sustainable technological adoption change. Overall, this project examines how perceived usefulness, perceived ease of use, and social influence shape attitudes toward sustainable technology adoption and, subsequently, digital implementation. A cross-sectional, quantitative design was employed, involving 261 respondents across various service settings. Data were analysed using SPSS, incorporating correlation, regression, and mediation analyses.

The findings reveal that perceived ease of use and social influence significantly predict sustainable technology adoption, with attitude toward technology (ATT) serving as a key mediating variable. Perceived usefulness, while positively correlated with sustainable technology adoption, demonstrated no significant direct effect when ATT was included. The results underscore the importance of fostering a positive digital mindset and highlight the influence of social norms in sustainable technology uptake, particularly in Malaysia’s collectivist culture. Practical implications include the need for user-friendly tools, management-led sustainable technology, and targeted training programmes. The study contributes to theoretical extensions of TAM and offers actionable insights for entrepreneurs and policymakers to bridge digital gaps while advancing sustainable technology adoption among underserved SMEs.

本研究调查了影响马来西亚美容、健康和保健部门的中小型企业（SMEs）采用可持续技术的因素。它以技术接受模型（TAM）为基础，并扩展了技术接受和使用统一理论（UTAUT）的元素，这些框架为理解可持续的技术采用变化提供了理论基础。总体而言，本项目考察了感知有用性、感知易用性和社会影响如何影响对可持续技术采用以及随后的数字化实施的态度。采用横断面定量设计，涉及不同服务设置的261名受访者。数据使用SPSS进行分析，包括相关分析、回归分析和中介分析。研究结果表明，感知易用性和社会影响力显著预测可持续技术采用，技术态度（ATT）是一个关键的中介变量。感知有用性虽然与可持续技术采用呈正相关，但在包括ATT时没有显着的直接影响。研究结果强调了培养积极的数字思维的重要性，并强调了社会规范对可持续技术吸收的影响，特别是在马来西亚的集体主义文化中。实际影响包括需要用户友好的工具、管理主导的可持续技术和有针对性的培训方案。该研究有助于TAM的理论扩展，并为企业家和政策制定者提供可操作的见解，以弥合数字鸿沟，同时促进服务不足的中小企业采用可持续技术。

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引用次数: 0

Green impact: Unveiling the influence of social and environmental values on sustainable entrepreneurship within regulatory boundaries 绿色影响：在监管范围内揭示社会和环境价值对可持续创业的影响

Sustainable Technology and Entrepreneurship

Pub Date : 2025-11-03 DOI: 10.1016/j.stae.2025.100121

Hasnan Baber , Paul Sarango-Lalangui , Rayan Merkbawi , Hajar Fatorachian , Jamal Maalouf

Amid rising global concerns around social inequality and environmental degradation, this study examines the impact of social entrepreneurship orientation (SEO) and environmental orientation (EO) on sustainability outcomes among firms in Ecuador—an emerging economy with a progressive regulatory framework. Drawing on data from 474 Ecuadorian firms across multiple sectors, this study investigates the influence of distinct dimensions of SEO-social innovativeness, risk-taking, proactiveness, and socialness on social performance, as well as the impact of internal and external dimensions of EO on green innovation performance (GIP). Based on partial least squares structural equation modelling, the findings reveal that among SEO dimensions, socialness, defined as the centrality of social mission, exerts the strongest positive influence on social performance. External EO, reflecting responsiveness to stakeholders and regulatory pressures, significantly predicts GIP, whereas internal EO demonstrates no significant effect. Furthermore, regulatory forces positively influence both social performance and GIP and function as critical institutional drivers in shaping sustainable business practices. Moreover, social performance significantly enhances green innovation outcomes, reinforcing the interconnectedness of social and environmental priorities in corporate sustainability. By integrating strategic orientations and institutional pressures, this study advances the understanding of how sustainable entrepreneurship unfolds in emerging markets and provides practical implications for firms and policymakers seeking to align profit, purpose, and environmental responsibility.

在全球对社会不平等和环境退化日益关注的背景下，本研究考察了社会企业家导向（SEO）和环境导向（EO）对厄瓜多尔公司可持续性成果的影响。厄瓜多尔是一个监管框架不断进步的新兴经济体。本研究利用来自厄瓜多尔多个行业的474家企业的数据，探讨了seo社会创新、风险承担、主动性和社会性的不同维度对社会绩效的影响，以及EO内部和外部维度对绿色创新绩效（GIP）的影响。基于偏最小二乘结构方程模型，研究结果表明，在SEO维度中，社交性（定义为社会使命的中心性）对社交绩效的正向影响最大。外部EO反映了对利益相关者和监管压力的反应，可以显著预测GIP，而内部EO则没有显著影响。此外，监管力量对社会绩效和GIP都有积极影响，并在形成可持续商业实践方面发挥关键的制度驱动作用。此外，社会绩效显著提高了绿色创新成果，强化了企业可持续发展中社会和环境优先事项的相互关联性。通过整合战略导向和制度压力，本研究促进了对可持续创业如何在新兴市场展开的理解，并为寻求将利润、目标和环境责任相结合的企业和政策制定者提供了实际意义。

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引用次数: 0

Eco-preneurship education and its role in developing sustainability and entrepreneurship competences and eco-preneurial intentions 生态创业教育及其在发展可持续性和创业能力以及生态创业意向方面的作用

Sustainable Technology and Entrepreneurship

Pub Date : 2025-10-29 DOI: 10.1016/j.stae.2025.100120

Antonia Christou , Stylianos Yiatros , Andri Ioannou

This study examines how an eco-preneurship course integrated into an engineering curriculum supports the development of entrepreneurship and sustainability competences, as well as the formation of eco-preneurial intentions. Informed by the EntreComp and GreenComp frameworks and the Theory of Planned Behavior, the research investigates how students engage with sustainability challenges through experiential entrepreneurial learning. Data were collected from pitchdeck assessments and semi-structured interviews with eleven participants. Findings indicate that the course fostered the development of a wide range of competences, boosting their confidence in entrepreneurial skills and deepening their understanding of engineering’s environmental impact. Although the strength of entrepreneurial intentions varied, many participants experienced a mindset shift, increasingly aligning sustainability with their personal and professional goals. Some began to see eco-preneurship as a viable path, while others emphasized the broader applicability of the competences acquired for their future professional roles in engineering and other fields shaped by technological and sustainability transformations. The study underscores the value of interdisciplinary education in building human capital and mindset transformation and offers exploratory insights on applying the Theory of Planned Behavior in an eco-preneurship context within engineering education.

本研究探讨整合到工程课程中的生态创业课程如何支持创业和可持续性能力的发展，以及生态创业意向的形成。在EntreComp和GreenComp框架以及计划行为理论的指导下，该研究调查了学生如何通过体验式创业学习来应对可持续性挑战。数据收集自11位参与者的演讲评估和半结构化访谈。研究结果表明，该课程促进了广泛能力的发展，增强了他们对创业技能的信心，加深了他们对工程对环境影响的理解。尽管创业意图的强度各不相同，但许多参与者的心态发生了转变，越来越多地将可持续发展与他们的个人和职业目标结合起来。一些人开始认为生态创业是一条可行的道路，而另一些人则强调他们今后在工程和其他由技术和可持续性变革形成的领域的专业作用所获得的能力应具有更广泛的适用性。该研究强调了跨学科教育在构建人力资本和思维转变方面的价值，并为工程教育中生态创业背景下计划行为理论的应用提供了探索性见解。

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引用次数: 0

Navigating uncertainty: The role of CEO competencies in strategic decision-making for digitalisation in family firms 驾驭不确定性：CEO能力在家族企业数字化战略决策中的作用

Sustainable Technology and Entrepreneurship

Pub Date : 2025-10-22 DOI: 10.1016/j.stae.2025.100119

Muhammad Anwar , Imad Bani Hani , Omar Hujran

A growing interest in digitalisation provides continuous support for corporate governance in addressing strategic decision-making under uncertain environments. Although an increasing number of studies provide valuable insights and practical implications, limited research examines specific CEO competencies, such as digital literacy, financial literacy, and experience, in relation to strategic decision-making for digitalisation in highly uncertain environments. This research employs annual reports and survey data from 100 family firms, applying Structural Equation Modelling with Partial Least Squares (SmartPLS) and Fuzzy Set Qualitative Comparative Analysis (fsQCA). The results indicated that CEOs with digital literacy, financial literacy, and experience are significantly involved in strategic decision-making for digitalisation. However, in highly uncertain environments, digitally literate and experienced CEOs are more actively engaged in strategic decision-making for digitalisation, whereas financially literate CEOs are not. The fsQCA results demonstrate two key configurations: a) digitally and financially literate CEOs; and b) financially literate and experienced CEOs, both of which are vital for specific decisions regardless of environmental conditions. This research contributes to Upper Echelons Theory and affirms that CEO attributes play a crucial role in shaping digitalisation strategies under uncertainty. It also opens new avenues for scholars investigating the relationship between top management attributes and digital transformation in uncertain contexts. The findings encourage family firms to prioritise competent CEOs who possess sufficient knowledge of IT, financial management, and business operations to articulate strategic decisions for digitalisation. Nonetheless, in highly uncertain environments, family business leaders and governance are advised to favour digitally literate and experienced managers over those who are solely financially literate.

对数字化日益增长的兴趣为公司治理在不确定环境下应对战略决策提供了持续支持。尽管越来越多的研究提供了有价值的见解和实际意义，但有限的研究考察了CEO在高度不确定环境中与数字化战略决策相关的具体能力，如数字素养、金融素养和经验。本研究采用来自100家家族企业的年度报告和调查数据，运用偏最小二乘结构方程模型（SmartPLS）和模糊集定性比较分析（fsQCA）。结果表明，具有数字素养、金融素养和经验的首席执行官在数字化战略决策中发挥了重要作用。然而，在高度不确定的环境中，具有数字知识和经验的首席执行官更积极地参与数字化战略决策，而具有财务知识的首席执行官则不然。fsQCA结果显示了两个关键配置：a)精通数字和财务的ceo；b)具有财务知识和经验的首席执行官，无论环境条件如何，这两者对于具体决策都至关重要。该研究对上层梯队理论做出了贡献，并肯定了CEO属性在不确定性下塑造数字化战略方面发挥的关键作用。这也为学者们在不确定背景下研究高层管理属性与数字化转型之间的关系开辟了新的途径。调查结果鼓励家族企业优先考虑拥有足够IT、财务管理和业务运营知识的称职ceo，以阐明数字化的战略决策。尽管如此，在高度不确定的环境中，建议家族企业领导人和治理机构青睐懂数字技术、经验丰富的管理者，而不是那些只懂财务的人。

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引用次数: 0

Ripple effect of gig work: How hands-on experience and networks shape future female entrepreneurs 零工的连锁效应：实践经验和人脉如何塑造未来的女性企业家

Sustainable Technology and Entrepreneurship

Pub Date : 2025-09-18 DOI: 10.1016/j.stae.2025.100118

Ali Saleh Alshebami , Syed Ali Fazal , Mohammad Bin Amin , Abdullah Hamoud Ali Seraj , Abu Elnasr E. Sobaih , Judit Oláh

The rapid growth of the gig economy is reshaping traditional employment structures, creating new pathways for entrepreneurial activities, especially for women. Female entrepreneurship has always been a trending issue worldwide, particularly in developing conservative societies where females face social and gender bias. To enhance the role of females in society and engage them in economic development, an adequate business environment should be created, including opportunities in the gig economy. In this context, the Saudi government provides extensive support for current and potential female entrepreneurs across various aspects. This study builds on the Saudi government’s efforts to understand the effects of gig economy engagement (GEE), experiential learning (EL), and network expansion (NE) on entrepreneurial intention (EI). A sample of 208 female students was collected, and the developed hypotheses were tested using partial least squares structural equation modeling. The findings were intriguing, as GEE had a direct, positive, and significant relationship with EI and NE but no substantial relationship with EL. Conversely, EL had a direct and positive relationship with EI, while NE exhibited a positive and significant relationship with EI. The developed model validates the study’s context and has critical theoretical and practical implications for policymakers and researchers.

零工经济的快速增长正在重塑传统的就业结构，为创业活动创造新的途径，尤其是对女性而言。女性创业一直是世界范围内的一个趋势问题，特别是在发展中保守的社会中，女性面临着社会和性别偏见。为提高女性在社会中的作用和参与经济发展，应创造良好的营商环境，包括零工经济的机会。在此背景下，沙特政府在各个方面为现有和潜在的女性企业家提供了广泛的支持。本研究建立在沙特政府努力了解零工经济参与（GEE）、体验式学习（EL）和网络扩张（NE）对创业意向（EI）的影响的基础上。以208名女大学生为样本，采用偏最小二乘结构方程模型对所提出的假设进行检验。研究结果很有趣，因为GEE与EI和NE有直接、积极和显著的关系，但与EL没有实质性的关系。相反，EL与EI呈直接正相关，NE与EI呈显著正相关。开发的模型验证了研究的背景，对政策制定者和研究人员具有重要的理论和实践意义。

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引用次数: 0

Exploring the linkages between servitization and circular economy: Remanufacturing as a product or as a service? 探索服务化与循环经济之间的联系：再制造作为产品还是作为服务？

Sustainable Technology and Entrepreneurship

Pub Date : 2025-09-01 DOI: 10.1016/j.stae.2025.100116

Maria Spadafora , Mario Rapaccini

Servitization is increasingly recognised as a key strategy for addressing the challenges of Remanufacturing, yet its role remains underexplored. This study responds to the growing call for research on the conditions under which Remanufacturing should be offered as a service- or as a product-centric logic, and on the associated economic, environmental and social impacts. Through a multiple case study of five multinational manufacturing firms operating in B2B markets, this research uncovers how different Remanufacturing configurations support sustainable business development. The findings show that Remanufacturing-as-a-service (RaaS) can mitigate barriers, such as demand unpredictability and market cannibalisation, by embedding Remanufacturing into advanced service offerings, thus enhancing operational efficiency and long-term customer relationships. Conversely, Remanufacturing-as-a-product (RaaP) emerges as a viable strategy for market expansion in developing economies, enabling access to affordable, high-quality and resource-efficient products. However, each approach entails distinct requirements in terms of service capabilities, customer engagement and reverse logistics. On the basis of these findings, this paper develops a decision-making model that clarifies when and how firms should offer RaaP rather than RaaS.

服务化越来越被认为是解决再制造挑战的关键战略，但其作用仍未得到充分探讨。本研究响应了越来越多的关于再制造应作为服务或以产品为中心的逻辑提供的条件以及相关的经济、环境和社会影响的研究呼吁。通过对五家在B2B市场运营的跨国制造公司的多个案例研究，本研究揭示了不同的再制造配置如何支持可持续的业务发展。研究结果表明，再制造即服务（RaaS）可以通过将再制造嵌入到先进的服务产品中，从而提高运营效率和长期客户关系，从而减轻诸如需求不可预测性和市场蚕食等障碍。相反，再制造即产品（RaaP）成为发展中经济体市场扩张的可行战略，使人们能够获得负担得起的、高质量的和资源节能型产品。然而，每种方法在服务能力、客户参与和逆向物流方面都需要不同的要求。在这些发现的基础上，本文开发了一个决策模型，该模型澄清了企业何时以及如何提供RaaP而不是RaaS。

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引用次数: 0

Translating IT capabilities: Linking enabling infrastructure to digital transformation in hospitals—Sustainable digital enablement framework 转化IT能力：将启用基础设施与医院的数字化转型联系起来——可持续的数字化实施框架

Sustainable Technology and Entrepreneurship

Pub Date : 2025-08-07 DOI: 10.1016/j.stae.2025.100117

Saeid Jorfi , Till J. Winkler

The paradox of hospitals investing heavily in IT infrastructure, which can often be ineffective in their digital transformation efforts, is a rich, even frustrating scenario that warrants a deeper understanding. Moving beyond just outcome, our effort-focused approach examines how IT infrastructure supports sustainable digital transformation as an ongoing effort, reflecting real-time resource utilization, strategic direction, and organizational commitment crucial for success. We propose that a robust IT infrastructure potentially enhances an organization's capacity to enable its IT capabilities, fostering organizational readiness and self-efficacy, and encouraging more ambitious efforts in digital initiatives. We introduce two new concepts, translating IT capabilities and enabling IT infrastructure, to elucidate novel mechanisms through which IT infrastructure influences transformation efforts. PLS-SEM analysis of 124 hospital IT managers reveals that enabling IT infrastructure's impact is fully mediated by three translating IT capabilities: IT human, IT relationship, and IT architecture capabilities, with the IT human capability exerting the strongest influence. Our Sustainable Digital Enablement Framework offers novel insights, providing a dynamic roadmap for hospitals, policymakers, and stakeholders to enhance sustainable digital transformation efforts. The study also contributes from a theoretical point of view by providing further empirical confirmation of the fact that investing in IT's "soft" side (human skills, relationships, architecture) is as crucial as, if not more crucial than, the "hard" infrastructure for sustainable digital transformation and strategic alignment.

医院大量投资于IT基础设施，而这在数字化转型工作中往往是无效的，这是一个丰富的、甚至令人沮丧的场景，值得我们更深入地了解。除了结果之外，我们以努力为中心的方法检查了IT基础设施如何支持可持续的数字化转型作为一项持续的工作，反映了对成功至关重要的实时资源利用、战略方向和组织承诺。我们建议，一个健壮的IT基础设施可以潜在地增强一个组织的能力，使其具备IT能力，促进组织的准备和自我效能，并鼓励在数字计划中更有雄心的努力。我们引入两个新概念，转换IT功能和启用IT基础设施，以阐明IT基础设施影响转换工作的新机制。对124名医院IT经理的PLS-SEM分析表明，IT基础设施的启用影响完全由IT人力、IT关系和IT架构能力这三种转化IT能力所介导，其中IT人力能力的影响最大。我们的可持续数字化实现框架提供了新颖的见解，为医院、政策制定者和利益相关者提供了动态路线图，以加强可持续的数字化转型工作。该研究还从理论角度做出了贡献，提供了进一步的实证证实，即投资IT的“软”方面（人际技能、关系、架构）对于可持续数字化转型和战略调整来说，与“硬”基础设施一样重要，甚至更重要。

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引用次数: 0

Linking SDGs to corporate financial performance: Insights from fsQCA analysis of prosperity-related SDGs and market capitalization 将可持续发展目标与企业财务绩效联系起来：来自fsQCA对与繁荣相关的可持续发展目标和市值分析的见解

Sustainable Technology and Entrepreneurship

Pub Date : 2025-07-30 DOI: 10.1016/j.stae.2025.100115

Belen López Vázquez , Ana M. Gómez -Olmedo , José María Martinez -Gonzalo , Maria Fernanda Guevara Riera

This study examines the relationship between corporate financial performance and the implementation of Sustainable Development Goals (SDGs), with a focus on prosperity-related SDGs. Using fuzzy-set Qualitative Comparative Analysis (fsQCA), the research analyzes a sample of 26 companies to explore the interaction between SDGs and market capitalization, particularly emphasizing SDG 8 (Decent Work and Economic Growth) and SDG 11 (Sustainable Cities and Communities). The findings indicate that companies aligning their strategies with these specific SDGs tend to be associated with higher market capitalization, demonstrating the financial advantages of incorporating sustainability into business models. Conversely, the absence of certain SDGs, such as SDG 7 (Affordable and Clean Energy) and SDG 9 (Industry, Innovation, and Infrastructure), is associated with lower market value, suggesting that prioritizing specific sustainability initiatives is vital for financial success. Notably, the absence of SDG 10 (Reduced Inequalities) was found to have no significant impact on this research. These results contribute to the growing body of literature on sustainable business practices and provide valuable insights for companies aiming to integrate global sustainability goals while improving long-term profitability. Future research should investigate industry-specific variations and the long-term effects of SDG integration on financial performance.

本研究探讨了企业财务绩效与可持续发展目标（sdg）实施之间的关系，重点关注与繁荣相关的可持续发展目标。本研究采用模糊集定性比较分析（fsQCA），分析了26家公司的样本，探讨可持续发展目标与市值之间的相互作用，特别强调了可持续发展目标8（体面工作和经济增长）和可持续发展目标11（可持续城市和社区）。研究结果表明，将战略与这些特定的可持续发展目标相一致的公司往往具有更高的市值，这表明将可持续发展纳入商业模式具有财务优势。相反，缺乏某些可持续发展目标，如可持续发展目标7（可负担和清洁能源）和可持续发展目标9（工业、创新和基础设施），与较低的市场价值有关，这表明优先考虑具体的可持续发展举措对财务成功至关重要。值得注意的是，没有可持续发展目标10（减少不平等）对本研究没有显著影响。这些结果促进了关于可持续商业实践的文献的增长，并为旨在整合全球可持续发展目标同时提高长期盈利能力的公司提供了有价值的见解。未来的研究应该调查特定行业的差异以及可持续发展目标整合对财务绩效的长期影响。

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引用次数: 0

Future flight’s dynamic capabilities and circular economy opportunities 未来飞行的动态能力和循环经济机会

Sustainable Technology and Entrepreneurship

Pub Date : 2025-06-21 DOI: 10.1016/j.stae.2025.100114

Chenyi Liao , Graham Parkhurst , Christopher J. Parker

Air transport and logistics are associated with economic growth, but sustainability in aviation is vital to address climate change. This paper examines Future Flight (FF) technology’s adoption, focusing on business dynamics, supply chains, and innovation ecosystems through the Technology-Organisation-Environment (TOE) framework and Dynamic Capabilities (DCs) theory. Analysis of twelve expert interviews identifies key barriers, including technological readiness, cybersecurity, financial limitations, and regulatory gaps. Conversely, drivers like design innovation, human capital, and collaboration present growth opportunities. Emerging business models prioritize software-driven value, niche market collaboration, and co-development. While challenges in material design and recycling persist, integrating Circular Economy (CE) principles offers transformative potential for resource efficiency. The study underscores the need for businesses to strengthen dynamic capabilities, build strategic alliances, and navigate regulatory complexities. By providing actionable insights, it advocates a holistic approach combining regulation, public engagement, and innovation to advance a sustainable FF ecosystem.

航空运输和物流与经济增长息息相关，但航空的可持续性对应对气候变化至关重要。本文通过技术-组织-环境（TOE）框架和动态能力（DCs）理论，研究了未来飞行（FF）技术的采用，重点关注业务动态、供应链和创新生态系统。对12位专家访谈的分析确定了主要障碍，包括技术准备、网络安全、财务限制和监管空白。相反，像设计创新、人力资本和协作这样的驱动因素提供了增长机会。新兴业务模型优先考虑软件驱动的价值、利基市场协作和共同开发。虽然材料设计和回收方面的挑战仍然存在，但整合循环经济（CE）原则为资源效率提供了变革性的潜力。该研究强调，企业需要加强动态能力，建立战略联盟，并应对复杂的监管。通过提供可操作的见解，它倡导将监管、公众参与和创新相结合的整体方法，以推进可持续的FF生态系统。

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引用次数: 0

Bridging aspiration and experience: Contrasting entrepreneurial aspirations and real-world experience through a semiotic method 连接愿望和经验：通过符号学方法对比创业愿望和现实世界的经验

Sustainable Technology and Entrepreneurship

Pub Date : 2025-06-10 DOI: 10.1016/j.stae.2025.100113

Raquel Sastre , Alba Yela Aránega , María Teresa del Val Núñez

By bridging the gap between entrepreneurial dreams and business realities, this study contrasts the mindset of future entrepreneurs still in the classroom with those actively running their own companies. The aim is to investigate the intention to be self-employed and the determinants that foster entrepreneurship. To this end, a study was carried out on a total sample of 101 individuals, of whom 20 % are entrepreneurs and the remaining 80 % are young students who intend to become entrepreneurs in the near future. This paper uses a methodological tool based on semiotics. A survey was used to assess the importance of certain factors (administrative, previous approach to entrepreneurship, management knowledge, communication and leadership skills, among others) for entrepreneurship and entrepreneurial success. The results show that there is a confrontation between the actual experience of professionals and the perception and theoretical knowledge acquired by young students studying to become entrepreneurs. As a theoretical implication, this study identifies two very different entrepreneurial mindsets, but with a high correlation between them. As a practical implication, this study helps to contrast the thinking of young people who will be future entrepreneurs with the experience of entrepreneurs who are already entrepreneurs, thus being able to compare both realities. In short, this study can be interesting for business schools to detect whether their subjects are going in the right direction and are close to the reality of the labour market.

通过弥合创业梦想与商业现实之间的差距，本研究对比了仍在课堂上的未来企业家与积极经营自己公司的人的心态。目的是调查自主创业的意向和促进创业的决定因素。为此，我们对101个人进行了一项研究，其中20%是企业家，其余80%是打算在不久的将来成为企业家的年轻学生。本文采用了基于符号学的方法论工具。一项调查用来评估某些因素（行政、以前的创业方法、管理知识、沟通和领导技能等）对创业精神和创业成功的重要性。研究结果表明，专业人士的实际经验与青年企业家的认知和理论知识之间存在冲突。作为理论启示，本研究确定了两种截然不同的创业心态，但两者之间存在高度相关性。作为实践意义，本研究有助于将未来企业家的年轻人的思维与已经成为企业家的企业家的经验进行对比，从而能够比较两种现实。简而言之，对于商学院来说，这项研究可能很有趣，可以用来检测它们的课程是否朝着正确的方向发展，是否接近劳动力市场的现实。

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引用次数: 0