Sustainable Technology and Entrepreneurship最新文献_第4页

Cross-country analysis of sustainable innovation and female entrepreneurship and their influence on the presence of women in managerial positions 对可持续创新和女性企业家精神及其对妇女担任管理职务的影响的跨国分析

Sustainable Technology and Entrepreneurship

Pub Date : 2025-02-18 DOI: 10.1016/j.stae.2025.100102

Inna Alexeeva-Alexeev , Pilar Guaita-Fernandez , Cristina Mazas-Perez-Oleaga

Despite the global increase of women in business, there is still a very small proportion of female business leaders, although the distribution varies greatly by region and sector. Considering innovation, in its many forms, as well as female entrepreneurship, both considered as a path towards sustainability, the question arises as to whether this drive for sustainability leads to a greater presence of female CEOs. Current studies predominantly examine the impact of women's presence on a company's economic and financial performance, as well as any potential effects on its innovation strategy. However, the examination of factors that help understand the economic and business context influencing the presence of women in leadership roles is often overlooked. This empirical study fills this gap by exploring the micro and macro context influencing the presence of female CEOs in innovative firms worldwide stressing the influence of female owners. The sample comprises 107,026 companies from manufacturing and service industries in 118 countries, from 2007 to 2023, data obtained from the World Bank Enterprise Surveys. The econometric model applied is logistic regression with clustered standard errors. The study contains six estimations generating strong evidence supporting most of the formulated hypotheses. Findings suggest women CEOs are likely to lead women-owned firms which promote (sustainable) innovation through developing new products for new markets, allocating less investment in R&D, product innovation and business processes, although with some nuances. Other important factors to consider are productivity, sales strategy, firm size, sector, and socio-economic context with a gender focus.

尽管全球商界女性人数有所增加，但女性商界领袖的比例仍然很小，尽管不同地区和行业的分布差异很大。考虑到多种形式的创新和女性企业家精神都被认为是通往可持续性的途径，问题是这种对可持续性的推动是否会导致更多的女性首席执行官。目前的研究主要是考察女性对公司经济和财务业绩的影响，以及对公司创新战略的潜在影响。然而，对有助于了解影响妇女担任领导职务的经济和商业环境的因素的审查往往被忽视。本实证研究通过探索影响全球创新型企业中女性ceo存在的微观和宏观背景，强调女性所有者的影响，填补了这一空白。样本包括118个国家的107,026家制造业和服务业公司，时间跨度为2007年至2023年，数据来自世界银行企业调查。所采用的计量经济模型是具有聚类标准误差的逻辑回归。这项研究包含了六个估计，产生了强有力的证据来支持大多数制定的假设。研究结果表明，女性首席执行官可能领导女性所有的公司，这些公司通过为新市场开发新产品来促进（可持续）创新，在研发、产品创新和业务流程上分配较少的投资，尽管有一些细微差别。其他需要考虑的重要因素包括生产力、销售策略、公司规模、部门和社会经济背景。

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引用次数: 0

Effects of competence-based sustainable entrepreneurship education on secondary school students’ sustainable entrepreneurial intention 基于胜任力的可持续创业教育对中学生可持续创业意向的影响

Sustainable Technology and Entrepreneurship

Pub Date : 2025-02-18 DOI: 10.1016/j.stae.2025.100103

Charlotte Sophia Diepolder , Johannes Huwer , Holger Weitzel

Sustainable entrepreneurship is crucial for promoting economic growth while addressing environmental and social challenges to advance sustainable development. Sustainable entrepreneurs are driven by their intention to solve these sustainability challenges through entrepreneurial means. In higher education, sustainable entrepreneurship education is recognized as a driver of sustainable entrepreneurial intention and related antecedents, such as the attitude toward sustainable entrepreneurship.

Based on the theory of planned behavior, this study aims to examine the impact of competence-based sustainable entrepreneurship education on secondary students’ sustainable entrepreneurial intention and its antecedents. Additionally, the effect of the commonly studied background factors ‘gender’ and ‘exposure to sustainable entrepreneurial role models’ is explored. A controlled pre-post research design was employed between April and May 2023 to assess changes in dependent variables. Data were collected via a questionnaire from 169 students participating in sustainable entrepreneurship interventions in Southern Germany.

The findings indicate that sustainable entrepreneurship education has a significant positive effect on secondary school students’ sustainable entrepreneurial intention, attitude, subjective norm, and perceived behavioral control. The effect of the intervention on sustainable entrepreneurial intention, attitude, and perceived behavioral control is consistent across participants’ genders. Sustainable entrepreneurial role models did not significantly influence the measured constructs.

These results support the implementation of sustainable entrepreneurship education already into secondary school curricula, demonstrating its potential to enhance students' sustainable entrepreneurial intention and related antecedents. This study contributes to the theoretical understanding of sustainable entrepreneurial intention formation and offers insights for educators and policymakers aiming to foster sustainable entrepreneurial intention among youth.

可持续创业对于促进经济增长，同时应对环境和社会挑战，促进可持续发展至关重要。可持续企业家的动机是通过创业手段解决这些可持续挑战。在高等教育中，可持续创业教育被认为是可持续创业意愿和相关前因（如对可持续创业的态度）的驱动因素。基于计划行为理论，本研究旨在探讨胜任力型可持续创业教育对中学生可持续创业意向及其前因的影响。此外，本文还探讨了通常研究的背景因素“性别”和“接触可持续创业榜样”的影响。在2023年4月至5月期间，采用控制的前后研究设计来评估因变量的变化。通过问卷调查收集了来自德国南部参与可持续创业干预的169名学生的数据。研究发现，可持续创业教育对中学生的可持续创业意向、态度、主观规范和感知行为控制有显著的正向影响。干预对可持续创业意向、态度和感知行为控制的影响在不同性别的被试中是一致的。可持续创业角色模型对被测构念没有显著影响。这些结果支持在中学课程中实施可持续创业教育，表明其在提高学生可持续创业意愿和相关前因方面的潜力。本研究有助于对可持续创业意向形成的理论认识，并为旨在培养青年可持续创业意向的教育工作者和政策制定者提供见解。

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引用次数: 0

A holistic framework for assessing risks in sustainable supply chain innovation in the garment, textile, and leather industry 一个评估服装、纺织和皮革行业可持续供应链创新风险的整体框架

Sustainable Technology and Entrepreneurship

Pub Date : 2025-02-13 DOI: 10.1016/j.stae.2025.100101

Mohammad J Aladaileh , Eva Lahuerta-Otero

This study develops a holistic framework for assessing risks in sustainable supply chain innovation (SSCI) within Jordan's garment, textile, and leather (GTL) industry, addressing critical challenges posed by demand volatility, customer concentration, and price competition. Using multi-criteria decision-making tools such as AHP and sensitivity analysis, the research prioritizes risks into high, moderate, and low sensitivity categories. Highly sensitive risks, including demand-related challenges, require dynamic and adaptive strategies, while moderately sensitive risks, like supplier mismatches, benefit from enhanced visibility and collaboration. Low-sensitivity risks, such as cultural resistance and energy consumption, are better managed through long-term sustainability initiatives.

The study's methodology involved input from six experts and systematic analyses to ensure robust prioritization of SSCI risks. Key findings highlight the necessity of tailoring risk mitigation approaches to specific risk sensitivities, offering actionable insights for supply chain managers. The framework is distinctive in integrating sustainability into risk prioritization, providing a structured approach adaptable across similar industries.

This research contributes to SSCI literature by advancing decision theory for risk evaluation in evolving scenarios. It underscores the importance of dynamic strategies for high-sensitivity risks and phased approaches for addressing lower-priority risks. Future research could explore the applicability of this framework in global supply chain networks or extend its use through advanced technologies like artificial intelligence for enhanced risk forecasting and management.

本研究开发了一个整体框架，用于评估约旦服装、纺织和皮革（GTL）行业可持续供应链创新（SSCI）的风险，解决需求波动、客户集中和价格竞争带来的关键挑战。利用AHP和敏感性分析等多准则决策工具，研究将风险划分为高、中、低敏感性三类。高度敏感的风险，包括与需求相关的挑战，需要动态和自适应的策略，而中等敏感的风险，如供应商不匹配，则受益于增强的可见性和协作。低敏感性风险，如文化阻力和能源消耗，可以通过长期可持续性举措得到更好的管理。该研究的方法涉及六位专家的意见和系统分析，以确保SSCI风险的强大优先级。主要研究结果强调了针对特定风险敏感性定制风险缓解方法的必要性，为供应链管理人员提供了可操作的见解。该框架的独特之处在于将可持续性纳入风险优先级，提供了一种适用于类似行业的结构化方法。本研究通过在不断变化的情景中推进风险评估的决策理论，为SSCI文献做出了贡献。它强调了应对高敏感性风险的动态战略和应对低优先级风险的分阶段方法的重要性。未来的研究可以探索这一框架在全球供应链网络中的适用性，或通过人工智能等先进技术扩大其使用范围，以增强风险预测和管理。

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引用次数: 0

The evolution of electric and hybrid vehicles and their influence on sustainable transport: A review and future research lines 电动和混合动力汽车的发展及其对可持续交通的影响：综述和未来的研究方向

Sustainable Technology and Entrepreneurship

Pub Date : 2025-01-27 DOI: 10.1016/j.stae.2025.100100

Alberto-Tomas Delso-Vicente , Marisol-Carvajal Camperos , Margarita Almonacid-Durán

This study presents a systematic review of the academic literature on electric and hybrid vehicles, their ecosystems, and supporting infrastructure over the period 2008–2024. Using the PRISMA methodology, the research evaluates related studies, exploring trends and developments in charging infrastructure, lithium batteries, and the integration of renewable energy, as well as the regulatory and environmental challenges faced by the sector. This work is both novel and significant as it provides a comprehensive and systematic perspective on the most relevant research in the field of electric and hybrid vehicles. Unlike previous studies that often focus on specific aspects, such as life cycle analysis, circular economy, or thermal management of batteries, this review adopts a holistic approach. The analysis of the literature highlights the exponential growth of charging infrastructure and technological progress in lithium batteries, while underscoring persistent challenges related to standardisation and sustainability. The findings suggest the need for policies that foster public-private collaboration, diversify lithium sources, and integrate renewable energy, enabling an equitable transition to sustainable mobility.

本研究对2008-2024年期间有关电动和混合动力汽车、其生态系统和配套基础设施的学术文献进行了系统回顾。使用PRISMA方法，该研究评估了相关研究，探索了充电基础设施、锂电池和可再生能源整合的趋势和发展，以及该行业面临的监管和环境挑战。这项工作既新颖又有意义，因为它为电动和混合动力汽车领域最相关的研究提供了一个全面和系统的视角。与以往的研究不同，这些研究通常侧重于特定方面，如生命周期分析、循环经济或电池的热管理，而这篇综述采用了整体的方法。文献分析强调了锂电池充电基础设施的指数级增长和技术进步，同时强调了与标准化和可持续性相关的持续挑战。研究结果表明，需要制定政策，促进公私合作，使锂资源多样化，并整合可再生能源，从而实现向可持续交通的公平过渡。

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引用次数: 0

The role of transformational leadership in navigating digital servitization 变革型领导在数字化服务化中的作用

Sustainable Technology and Entrepreneurship

Pub Date : 2025-01-25 DOI: 10.1016/j.stae.2025.100098

Florian Tagscherer, Claus-Christian Carbon

Digital servitization converges two current innovation activities in industrial companies: shifting from product-oriented to service-oriented business models and integrating digital technologies in market offerings. Adding digitalized services offers significant growth and diversification opportunities, but companies have struggled to reap its potential. Establishing digital servitization business models is underpinned by complexity, making it difficult for companies to manage. Digital servitization is a relatively new research stream, especially needing more guidance on how companies should be led to succeed in its implementation. We addressed this research gap and conducted thirty semi-structured interviews with leaders in digital servitization holding ranks ranging from first-level Managers to Vice Presidents and Executives with more than 20 years of leadership experience active in industries such as machinery, electrical equipment, or IT services. We identified transformational leadership as vital to building digital servitization business models and navigating their inherent complexity and change management requirements. Our findings include three focus areas as recommendations for leadership: giving direction, being employee-oriented, and creating an innovative and collaborative environment. Furthermore, transactional leadership aspects should be considered for specific use cases to maintain the business model, for example, improving after a certain amount of time or managing crisis mode.

数字化服务化融合了工业企业当前的两种创新活动：从以产品为导向转向以服务为导向的商业模式，以及将数字技术集成到市场产品中。增加数字化服务提供了显著的增长和多样化机会，但公司一直在努力挖掘其潜力。建立数字化服务化商业模式的基础是复杂性，使公司难以管理。数字化服务化是一个相对较新的研究方向，尤其需要更多关于如何引导企业成功实施数字化服务化的指导。我们解决了这一研究差距，并对数字服务化领域的领导者进行了30次半结构化访谈，他们的级别从一级经理到副总裁和高管，在机械、电气设备或IT服务等行业拥有超过20年的领导经验。我们认为，变革型领导力对于构建数字化服务化商业模式、驾驭其固有的复杂性和变革管理需求至关重要。我们的研究结果包括三个重点领域，作为领导力的建议：给出方向，以员工为导向，创造一个创新和协作的环境。此外，对于维护业务模型的特定用例，应该考虑事务性领导方面，例如，在一定时间后进行改进或管理危机模式。

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引用次数: 0

Implications of NFT as a sustainable fintech innovation for sustainable development and entrepreneurship NFT作为可持续金融科技创新对可持续发展和创业的影响

Sustainable Technology and Entrepreneurship

Pub Date : 2025-01-20 DOI: 10.1016/j.stae.2025.100099

Suborna Barua , Uttam Golder , Rubaiyat Shaimom Chowdhury , Kashfia Sharmeen

This study explores the global patterns of non-fungible token (NFT) equity funding, focusing on NFTs’ role as a sustainable financial technology (fintech) in promoting the United Nations’ sustainable development goals (SDGs) as well as entrepreneurship and in balancing business growth with social impact. Utilizing descriptive tools and the Wilcoxon rank-sum (Mann–Whitney) test, we analyze global and regional data from 2015 to 2021 to examine NFT funding flows. The results show that funding flows from 2015 to 2021 exhibit notable differences and that funding flows in the United States (US) and Europe differ significantly from those in Latin America and the rest of the world (regions other than the US, Asia, Europe, Latin America, and Canada). Furthermore, using a narrative literature review, we determine that NFT-funded projects support achieving the SDGs (including decent work and economic growth; climate action; peace, justice, and strong institutions; quality education; partnerships for the goals; and industry, innovation, and infrastructure), fighting against hunger and poverty, promoting human well-being, facilitating financial inclusion, and reducing gender gaps, thereby ensuring business growth aligning with social benefits. However, technological barriers, negative environmental impacts, insufficient regulations, unequal benefit distribution, and social distrust may obstruct NFT innovation.

本研究探讨了不可替代代币（NFT）股权融资的全球模式，重点关注NFT作为可持续金融技术（fintech）在促进联合国可持续发展目标（sdg）以及创业和平衡业务增长与社会影响方面的作用。利用描述性工具和Wilcoxon秩和（Mann-Whitney）检验，我们分析了2015年至2021年的全球和区域数据，以检查NFT资金流动。结果表明，2015年至2021年的资金流动存在显著差异，美国和欧洲的资金流动与拉丁美洲和世界其他地区（除美国、亚洲、欧洲、拉丁美洲和加拿大以外的地区）的资金流动存在显著差异。此外，通过叙述性文献综述，我们确定nft资助的项目支持实现可持续发展目标(包括体面工作和经济增长；气候行动;和平、正义和强有力的机构；素质教育;实现目标的伙伴关系；（工业、创新和基础设施），消除饥饿和贫困，促进人类福祉，促进普惠金融，缩小性别差距，从而确保企业增长与社会效益保持一致。然而，技术壁垒、负面环境影响、监管不足、利益分配不均和社会不信任等因素可能阻碍NFT创新。

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引用次数: 0

The efficiency of urban public transport and its impact on environmental sustainability 城市公共交通效率及其对环境可持续性的影响

Sustainable Technology and Entrepreneurship

Pub Date : 2025-01-18 DOI: 10.1016/j.stae.2025.100097

Joaquín Sánchez Toledano , Beatriz Duarte Monedero , Sandra Flores - Ureba , Clara Simón de Blas

Promoting and popularly developing urban transport improves environmental sustainability by reducing traffic congestion and air pollution. In the last decade, bus and metro modes, in addition to being the most in-demand, have been the most utilized to offer a practical and sustainable public transport system.

In Spain, public transport services are bus, the mode of transport designed as a priority over metro. The significant investment in infrastructure required for its implementation and maintenance makes it necessary to assess these companies' efficiency and impact on the sustainability of the surrounding environment. For this reason, this study aims to analyze if the bus mode is more efficient and sustainable than public transport by metro. The sample comprises companies providing bus and metro transport services in four of the biggest cities in Spain during the period 2017 - 2021.

The methodology used will be (1) a description of the main variables of these companies and (2) a data envelopment analysis and the Malmquist index as statistical inference estimators to provide the productivity, efficiency change (EFCH) into Pure Technical Efficiency Change (PTECH), and Scale Efficiency Change of the analyzed companies. This analysis's main result shows that bus and metro efficiency is similar for the analyzed cities.

This study contributes to the academic literature because the comparative analysis by modes of transport has not been conducted and can be considered an influential variable when it comes to resource allocation, controlling the services provided, and improving the planning of these services by the competent authorities.

促进和普遍发展城市交通，通过减少交通拥堵和空气污染，提高环境的可持续性。在过去的十年里，公共汽车和地铁模式，除了是最受欢迎的，已经被充分利用，提供了一个实用的和可持续的公共交通系统。在西班牙，公共交通服务是公共汽车，这种交通方式的设计优先于地铁。实施和维护所需的基础设施投资巨大，因此有必要评估这些公司的效率及其对周围环境可持续性的影响。因此，本研究旨在分析公交模式是否比地铁公共交通更高效和可持续。样本包括2017年至2021年期间在西班牙四个最大城市提供公共汽车和地铁运输服务的公司。使用的方法将是(1)描述这些公司的主要变量，(2)数据包络分析和Malmquist指数作为统计推断估计器，以提供被分析公司的生产率、效率变化（EFCH）为纯技术效率变化（PTECH）和规模效率变化。该分析的主要结果表明，所分析城市的公交和地铁效率相似。这项研究有助于学术文献，因为没有进行运输方式的比较分析，在涉及资源分配、控制所提供的服务和改进主管当局对这些服务的规划时，可以将其视为一个有影响的变量。

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引用次数: 0

Digital technologies, sustainable lifestyle, and tourism: How digital nomads navigate global mobility? 数字技术、可持续生活方式和旅游：数字游民如何驾驭全球流动性？

Sustainable Technology and Entrepreneurship

Pub Date : 2025-01-09 DOI: 10.1016/j.stae.2025.100096

Francisco Javier S. Lacárcel

This article explores how digital platforms facilitate entrepreneurship and enable global mobility for digital nomads, i.e., individuals who work remotely while residing in various locations worldwide. The specific focus is on how these platforms influence digital nomads’ decision making related to destination choices and entrepreneurial ventures, while also highlighting opportunities for the adoption of sustainable technology to enhance flexibility and efficiency of remote work. To this end, a total of 25 in-depth interviews were conducted with digital nomads, platform representatives, and academics. Interview questions focused on the impact of digital tools on professional practices and the nomadic lifestyle. The data were analyzed using Latent Dirichlet Allocation (LDA) topic modeling, combined with Computer-Aided Text Analysis (CATA), and Natural Language Processing (NLP) techniques. Based on the results, 20 key topics related to the challenges, motivations, and future trends of this community were identified, including, among others, digital comfort, sustainable mobility, technology, digital environment, work-life balance, and workspace issues or employment. Taken together, the findings provide valuable insights into the intersection of digital nomadism and digital platforms and technologies, contributing to theories such as work-life balance, sustainable technology use, and boundary work.

本文探讨了数字平台如何促进创业，并为数字游牧民（即居住在世界各地的远程工作的个人）提供全球流动性。具体重点是这些平台如何影响数字游牧民在目的地选择和创业方面的决策，同时也强调了采用可持续技术以提高远程工作的灵活性和效率的机会。为此，我们对数字游民、平台代表和学者进行了25次深度访谈。采访问题集中在数字工具对专业实践和游牧生活方式的影响上。使用潜在狄利克雷分配（LDA）主题建模，结合计算机辅助文本分析（CATA）和自然语言处理（NLP）技术对数据进行分析。根据调查结果，我们确定了20个与该社区的挑战、动机和未来趋势相关的关键主题，其中包括数字舒适、可持续移动、技术、数字环境、工作与生活的平衡以及工作空间或就业问题。综上所述，这些发现为数字游牧主义与数字平台和技术的交集提供了有价值的见解，为工作与生活平衡、可持续技术使用和边界工作等理论做出了贡献。

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引用次数: 0

Decoding sustainable growth: The role of digital technology and entrepreneurship in carbon reduction 解读可持续增长：数字技术和创业在碳减排中的作用

Sustainable Technology and Entrepreneurship

Pub Date : 2025-01-01 DOI: 10.1016/j.stae.2024.100094

Zeeshan Arshad , Mara Madaleno , Ana I Lillebø , Helena Vieira

Entrepreneurship is instrumental in promoting innovation towards sustainable economic growth. Through information and communication technology (ICT) access and development, digitalization enhances entrepreneurship, fostering the path to sustainable economic growth. However, the literature results evidenced thus far are mixed and do not consider simultaneously the exploration of these cumulative relationships, a gap the present article tries to fill in. Herein is explored the relationship between entrepreneurial activities, ICT, energy consumption, economic growth, and environmental degradation, examining the impact of digitalization and entrepreneurial activities on carbon degradation, with the corresponding effect on the environment, considering a panel of 16 EU countries between 2001 and 2020, using cross-sectional and causality models to account for short and long-run effects. This study also validates these economies' Environmental Kuznets Curve (EKC) while finding critical cross-sectional dependencies. Despite finding that ICT and entrepreneurial activities improved environmental quality, our work points out that ICT and entrepreneurial activities deteriorated the environment. All the macroeconomic variables evidence long-run relationships with carbon degradation or environmental quality. However, no causality is found between ICT and economic growth, nor between entrepreneurship and economic growth, therefore challenging the idea that growth boosts ICT or entrepreneurship activities in EU countries. Important policy directions are presented considering the results that may foster better routes to sustainable growth and development for EU countries.

创业精神有助于促进创新，实现可持续经济增长。通过信息通信技术（ICT）的获取和发展，数字化增强了创业精神，为可持续经济增长铺平了道路。然而，迄今为止证明的文献结果是混合的，并且没有同时考虑对这些累积关系的探索，这是本文试图填补的空白。本文探讨了创业活动、信息通信技术、能源消耗、经济增长和环境退化之间的关系，考察了数字化和创业活动对碳退化的影响，以及对环境的相应影响，以2001年至2020年的16个欧盟国家为研究对象，使用横截面模型和因果关系模型来解释短期和长期影响。本研究还验证了这些经济体的环境库兹涅茨曲线（EKC），同时发现了关键的横截面依赖关系。尽管发现信息通信技术和创业活动改善了环境质量，但我们的工作指出，信息通信技术和创业活动恶化了环境。所有的宏观经济变量都证明了碳降解或环境质量之间的长期关系。然而，没有发现ICT和经济增长之间的因果关系，也没有发现企业家精神和经济增长之间的因果关系，因此挑战了增长促进欧盟国家ICT或企业家活动的观点。提出了重要的政策方向，考虑到可能为欧盟国家培育更好的可持续增长和发展路线的结果。

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引用次数: 0

E-commerce among grain traders and its impact on marketing 粮食贸易商的电子商务及其对营销的影响

Sustainable Technology and Entrepreneurship

Pub Date : 2025-01-01 DOI: 10.1016/j.stae.2024.100090

John Baptist Walier Kabo-Bah, Richard Kwasi Bannor

The study investigated the determinants of adopting E-commerce among maize traders, focusing on the Savings Grains App. E-commerce implications on marketing effectiveness and the value co-creation opportunities were also analyzed. Primary data was sourced from 130 maize traders. Descriptive statistics, probit regression, and inverse probability weighted regression adjustment (IPWRA) were applied to analyze the data. Perceived usefulness, perceived cost, perceived ease of use, perceived innovativeness, perceived complexity, and household size were identified as factors that significantly influence traders’ adoption of E-commerce. These findings reinforce and expand existing theories on adoption intentions within agripreneurship. Moreover, traders using the e-commerce platform reported an increase of 4702 kg in sales volume and GH¢ 239.1 (US$ 26.8) in sales revenue compared to non-adopters. The study further highlighted value co-creation as a catalyst for enhanced sales volume, revenue, and user satisfaction, underscoring its potential as a sustainable strategy within e-commerce frameworks. The insights gained contribute to understanding the transformative role of sustainable technology in boosting growth and resilience in agricultural trade.

本研究调查了玉米贸易商采用电子商务的决定因素，重点是储蓄谷物应用程序，并分析了电子商务对营销效果和价值共创机会的影响。主要数据来自130个玉米贸易商。采用描述性统计、概率回归和逆概率加权回归调整（IPWRA）对数据进行分析。感知有用性、感知成本、感知易用性、感知创新性、感知复杂性和家庭规模被确定为显著影响贸易商采用电子商务的因素。这些发现加强和扩展了现有的关于农业创业中采用意愿的理论。此外，使用电子商务平台的贸易商报告称，与未采用该平台的贸易商相比，销售额增加了4702公斤，销售收入增加了239.1里亚尔（26.8美元）。该研究进一步强调了价值共同创造是提高销售量、收入和用户满意度的催化剂，并强调了其作为电子商务框架内可持续战略的潜力。所获得的见解有助于理解可持续技术在促进农业贸易增长和抵御力方面的变革性作用。

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引用次数: 0