This research is motivated by the intense competition in the service business so that companies can see the direction and purpose of the products they want to offer. This study aims to explain (1) Does the price variable affects the decision to use tutoring services. (2) Does the service quality variable affects the decision to use guidance services. (3) Does the program quality variable affects the decision to use tutoring services. The sample used in this study was 35 respondent; this study was based on primary data obtained through distributing questionnaires. This sampling technique uses a proportionate stratified random sampling technique, a population with heterogeneous and proportionally equalized members or elements. The data processing method in this study is to use multiple linear analysis using the SPSS 23 analysis tool. The results showed that Price, Service Quality and Program Quality had no positive and insignificant effect on decision to use services. Keywords: Price, Service Quality, Program, Decisions
{"title":"ANALYSIS FACTORS AFFECTING DECISION TO USE SERVICES IN LEARNING GUIDANCE INSTITUTIONS","authors":"Sunia Risdiani, R. Rusdianto","doi":"10.32534/jv.v18i2.4359","DOIUrl":"https://doi.org/10.32534/jv.v18i2.4359","url":null,"abstract":"This research is motivated by the intense competition in the service business so that companies can see the direction and purpose of the products they want to offer. This study aims to explain (1) Does the price variable affects the decision to use tutoring services. (2) Does the service quality variable affects the decision to use guidance services. (3) Does the program quality variable affects the decision to use tutoring services. The sample used in this study was 35 respondent; this study was based on primary data obtained through distributing questionnaires. This sampling technique uses a proportionate stratified random sampling technique, a population with heterogeneous and proportionally equalized members or elements. The data processing method in this study is to use multiple linear analysis using the SPSS 23 analysis tool. The results showed that Price, Service Quality and Program Quality had no positive and insignificant effect on decision to use services. \u0000Keywords: Price, Service Quality, Program, Decisions","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133023616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Salah satu program untuk mendukung pariwisata Indonesia yaitu melalui pengembangan ekowisata alam, dan salah satu kegiatan yang banyak digemari oleh masyarakat yaitu mendaki gunung. Keindanhan alam yang sangat potensial dan antusias yang tinggi dari masyarakat merupakan hal yang sangat menarik untuk diteliti lebih lanjut. Penelitian ini bertujuan untuk menguji pengaruh citra destinasi dan pengalaman wisatawan terhadap niat untuk mengunjungi kembali ekowisata alam. Selain untuk mencari tantangan, citra destinasi menjadi tujuan utama yang ingin dinikmati oleh para pendaki. Pengalaman selama melakukan perjalanan juga menjadi penentu untuk mengunjungi kembali di kemudian hari. Penelitian menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner secara daring. Populasi dalam penelitian yaitu wisatawan dengan kriteria sampel wisatawan yang pernah mendaki gunung. Sebanyak 177 data responden diolah dengan menggunakan software SmartPLS. Hasilnya menunjukkan bahwa citra destinasi dan pengalaman wisatawan berpengaruh positif dan signifikan terhadap niat mengunjungi kembali dan pengalaman wisatawan juga menunjukkan hal yang sama. Implikasi dari penelitian ini diharapkan bisa memberikan masukkan bagi akademisi, praktisi, dan pembuat kebijakan untuk terus menjaga dan mengembangkan ekowisata karena memberikan sumbangan besar bagi ekonomi kreatif. Kata Kunci: Citra Destinasi, Pengalaman Wisatawan, Niat
{"title":"PENGARUH CITRA DESTINASI DAN PENGALAMAN WISATAWAN UNTUK MENGUNJUNGI KEMBALI EKOWISATA ALAM","authors":"I. Annisa","doi":"10.32534/jv.v18i2.3961","DOIUrl":"https://doi.org/10.32534/jv.v18i2.3961","url":null,"abstract":"Salah satu program untuk mendukung pariwisata Indonesia yaitu melalui pengembangan ekowisata alam, dan salah satu kegiatan yang banyak digemari oleh masyarakat yaitu mendaki gunung. Keindanhan alam yang sangat potensial dan antusias yang tinggi dari masyarakat merupakan hal yang sangat menarik untuk diteliti lebih lanjut. Penelitian ini bertujuan untuk menguji pengaruh citra destinasi dan pengalaman wisatawan terhadap niat untuk mengunjungi kembali ekowisata alam. Selain untuk mencari tantangan, citra destinasi menjadi tujuan utama yang ingin dinikmati oleh para pendaki. Pengalaman selama melakukan perjalanan juga menjadi penentu untuk mengunjungi kembali di kemudian hari. Penelitian menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner secara daring. Populasi dalam penelitian yaitu wisatawan dengan kriteria sampel wisatawan yang pernah mendaki gunung. Sebanyak 177 data responden diolah dengan menggunakan software SmartPLS. Hasilnya menunjukkan bahwa citra destinasi dan pengalaman wisatawan berpengaruh positif dan signifikan terhadap niat mengunjungi kembali dan pengalaman wisatawan juga menunjukkan hal yang sama. Implikasi dari penelitian ini diharapkan bisa memberikan masukkan bagi akademisi, praktisi, dan pembuat kebijakan untuk terus menjaga dan mengembangkan ekowisata karena memberikan sumbangan besar bagi ekonomi kreatif. \u0000Kata Kunci: Citra Destinasi, Pengalaman Wisatawan, Niat","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132019991","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Salah satu fokus pemerintah Indonesia dalam program pengembangan ekonomi pasca Covid-19 adalah pemberdayaan dan peningkatan kinerja UMKM. Peneltian ini bertujuan menguji pengaruh program pemerintah, yaitu bantuan sosial dan pembiayaan modal kerja, terhadap kinerja UMKM. Selain itu, riset ini juga menguji efek moderasi dari variabel entrepreneurial resiliency didalam pengembangan model penelitian. Penelitian ini adalah jenis penelitian asosiatif yang dilakukan dengan pendekatan kuantitatif. Metode pengumpulan data dalam riset ini menggunakan teknik survey. Responden dalam yang terlibat didalam survey adalah 80 orang pemilik/ manajer UMKM yang berada pada dampingan Dekranasda Kabupaten Kebumen. Berdasarkan hasil pengujian menggunakan alat uji SMART PLS 3, diketahui bahwa bantuan sosial dan perluasan pembiayaan modal kerja berpengaruh signifikan terhadap kinerja UMKM. Hasil pengujian efek moderasi mengindikasikan bahwa entrepreneurial resiliency secara signifikan memperkuat pengaruh pembiayaan modal kerja terhadap kinerja UMKM. Akan tetapi, entrepreneurial resiliency tidak memoderasi pengaruh bantuan sosial terhadap kinerja UMKM. Hasil penelitian ini memberikan rekomendasi bagi pemerintah dan pelaku UMKM perumusan program pemerintah yang tepat untuk membangkitkan kinerja UMKM setelah masa krisis. Kata Kunci: Bantuan, Pembiayaan, Kinerja, Entrepreneurial Resiliency.
{"title":"BANTUAN SOSIAL, PEMBIAYAAN MODAL KERJA DAN KINERJA UMKM: PERAN MODERASI ENTREPRENURIAL RESILIENCY","authors":"Marynta Putri Pratama, Irfan Helmy","doi":"10.32534/jv.v18i2.3958","DOIUrl":"https://doi.org/10.32534/jv.v18i2.3958","url":null,"abstract":"Salah satu fokus pemerintah Indonesia dalam program pengembangan ekonomi pasca Covid-19 adalah pemberdayaan dan peningkatan kinerja UMKM. Peneltian ini bertujuan menguji pengaruh program pemerintah, yaitu bantuan sosial dan pembiayaan modal kerja, terhadap kinerja UMKM. Selain itu, riset ini juga menguji efek moderasi dari variabel entrepreneurial resiliency didalam pengembangan model penelitian. Penelitian ini adalah jenis penelitian asosiatif yang dilakukan dengan pendekatan kuantitatif. Metode pengumpulan data dalam riset ini menggunakan teknik survey. Responden dalam yang terlibat didalam survey adalah 80 orang pemilik/ manajer UMKM yang berada pada dampingan Dekranasda Kabupaten Kebumen. Berdasarkan hasil pengujian menggunakan alat uji SMART PLS 3, diketahui bahwa bantuan sosial dan perluasan pembiayaan modal kerja berpengaruh signifikan terhadap kinerja UMKM. Hasil pengujian efek moderasi mengindikasikan bahwa entrepreneurial resiliency secara signifikan memperkuat pengaruh pembiayaan modal kerja terhadap kinerja UMKM. Akan tetapi, entrepreneurial resiliency tidak memoderasi pengaruh bantuan sosial terhadap kinerja UMKM. Hasil penelitian ini memberikan rekomendasi bagi pemerintah dan pelaku UMKM perumusan program pemerintah yang tepat untuk membangkitkan kinerja UMKM setelah masa krisis. \u0000Kata Kunci: Bantuan, Pembiayaan, Kinerja, Entrepreneurial Resiliency.","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126583335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The publishing of PSAK No. 19 on intangible assets marked the beginning of the idea of intellectual capital in Indonesia. It turns out that even while Indonesia has seen an increase in the disclosure of intellectual property, it is still a very little rise. Companies in Indonesia should be compelled to declare their intellectual property, especially those in the finance industry. This is because the financial services sector employs more intellectual capital in its operations than the industrial sector, which is heavily reliant on information and hence needs more on tangible assets. The purpose of this study is to ascertain how business age, leverage, profitability, and independent commissioners affect the disclosure of intellectual property. This study used a sample of 83 financial sector businesses that were listed on the Indonesia Stock Exchange in 2020–2021. There were 105 enterprises in the population overall. Panel data regression analysis with the Eviews programme version 12 is used in this study. The results of this study show that company age, debt, and business size all have positive and significant effects on the disclosure of intellectual capital. Profitability and the presence of independent commissioners, however, have little bearing on the disclosure of intellectual property. This study also shows that a variety of factors, like firm age, profitability, leverage, and independent commissioners, might affect the disclosure of intellectual property. Keywords: Determinant, Intellectual Capital Disclosure
{"title":"IMPACT OF SIZE, LEVERAGE, PROFITABILITY, AGE AND INDEPENDENT COMMISSIONERS ON INTELLECTUAL CAPITAL DISCLOSURE","authors":"U. Nasution, Listya Devi Junaidi","doi":"10.32534/jv.v18i2.4356","DOIUrl":"https://doi.org/10.32534/jv.v18i2.4356","url":null,"abstract":"The publishing of PSAK No. 19 on intangible assets marked the beginning of the idea of intellectual capital in Indonesia. It turns out that even while Indonesia has seen an increase in the disclosure of intellectual property, it is still a very little rise. Companies in Indonesia should be compelled to declare their intellectual property, especially those in the finance industry. This is because the financial services sector employs more intellectual capital in its operations than the industrial sector, which is heavily reliant on information and hence needs more on tangible assets. The purpose of this study is to ascertain how business age, leverage, profitability, and independent commissioners affect the disclosure of intellectual property. This study used a sample of 83 financial sector businesses that were listed on the Indonesia Stock Exchange in 2020–2021. There were 105 enterprises in the population overall. Panel data regression analysis with the Eviews programme version 12 is used in this study. The results of this study show that company age, debt, and business size all have positive and significant effects on the disclosure of intellectual capital. Profitability and the presence of independent commissioners, however, have little bearing on the disclosure of intellectual property. This study also shows that a variety of factors, like firm age, profitability, leverage, and independent commissioners, might affect the disclosure of intellectual property. \u0000Keywords: Determinant, Intellectual Capital Disclosure","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129165303","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tax avoidance and income smoothing are important issues that impact the company's operations. The complexity between these two phenomena affects firm value, which is often influenced by family ownership, which influences how manufacturing companies avoid tax avoidance and income smoothing. This study aims to examine the effect of tax avoidance and income smoothing on firm value, with family ownership as a moderating variable. Hypothesis testing was carried out using a multiple regression model with panel data for manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2012-2021 period. The results show that tax avoidance has a negative effect on firm value. Tax avoidance is high risk and can reduce company value. This study also found that income smoothing has a positive effect on firm value. Companies tend to do income smoothing to meet market expectations and get benefits in the form of lower debt costs. In addition, this study shows that family ownership strengthens the negative effect of tax avoidance on firm value. However, this study did not find any moderating effect of family ownership on the effect of income smoothing on firm value. Keywords: Firm Value, Tax, Income Smoothing
{"title":"PENGHINDARAN PAJAK, INCOME SMOOTHING DAN NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR DI INDONESIA","authors":"Eko Putra Siburian","doi":"10.32534/jv.v18i2.4144","DOIUrl":"https://doi.org/10.32534/jv.v18i2.4144","url":null,"abstract":"Tax avoidance and income smoothing are important issues that impact the company's operations. The complexity between these two phenomena affects firm value, which is often influenced by family ownership, which influences how manufacturing companies avoid tax avoidance and income smoothing. This study aims to examine the effect of tax avoidance and income smoothing on firm value, with family ownership as a moderating variable. Hypothesis testing was carried out using a multiple regression model with panel data for manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2012-2021 period. The results show that tax avoidance has a negative effect on firm value. Tax avoidance is high risk and can reduce company value. This study also found that income smoothing has a positive effect on firm value. Companies tend to do income smoothing to meet market expectations and get benefits in the form of lower debt costs. In addition, this study shows that family ownership strengthens the negative effect of tax avoidance on firm value. However, this study did not find any moderating effect of family ownership on the effect of income smoothing on firm value. \u0000Keywords: Firm Value, Tax, Income Smoothing","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123909197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
For a company, the value of the company is very important because it reflects the overall performance that influences investors' assessment of the company's future prospects and becomes a benchmark for investors to invest in issuers. This study aims to determine the effect of Good Corporate Governance (GCG), Capital Expenditure (Capex), and profitability on firm value in Consumer Non-Cyclicals companies listed on the Indonesia Stock Exchange (IDX) for the period 2019 - 2021. Purposive sampling was used in the sample selection process so that a total of 41 companies were analyzed as samples. In this research, using the analytical method in the form of multiple linear regression analysis with the help of panel data utilizing the eviews 10 application. Based on the results of this study, it shows that Good Corporate Governance (independent commissioners, audit committees, institutional ownership) has no significant effect on firm value. Meanwhile, Capital Expenditure and profitability (ROE) have a significant influence on firm value. Keywords: Firm value, GCG, Capex, profitability
{"title":"PENGARUH GOOD CORPORATE GOVERNANCE, CAPITAL EXPENDITURE, DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN","authors":"Alifia Aprizila Putri, Lilik Handajani, Robith Hudaya","doi":"10.32534/jv.v18i2.4145","DOIUrl":"https://doi.org/10.32534/jv.v18i2.4145","url":null,"abstract":"For a company, the value of the company is very important because it reflects the overall performance that influences investors' assessment of the company's future prospects and becomes a benchmark for investors to invest in issuers. This study aims to determine the effect of Good Corporate Governance (GCG), Capital Expenditure (Capex), and profitability on firm value in Consumer Non-Cyclicals companies listed on the Indonesia Stock Exchange (IDX) for the period 2019 - 2021. Purposive sampling was used in the sample selection process so that a total of 41 companies were analyzed as samples. In this research, using the analytical method in the form of multiple linear regression analysis with the help of panel data utilizing the eviews 10 application. Based on the results of this study, it shows that Good Corporate Governance (independent commissioners, audit committees, institutional ownership) has no significant effect on firm value. Meanwhile, Capital Expenditure and profitability (ROE) have a significant influence on firm value. \u0000Keywords: Firm value, GCG, Capex, profitability","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"09 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127287124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The business world in the fashion sector is currently developing rapidly, resulting in increasingly fierce competition. As customers are getting smarter and more demanding, companies must come up with fresh ideas and innovate. Fashion today is increasingly modern, so it makes people try to look more up to date. Especially among students who are very concerned about fashion to look cooler and tidier. The purpose of this study is to analyse the effect of brand image, brand resonance and brand trust on brand loyalty in Converse Shoe products for students in Soloraya. The research method is explanatory research. This research method is quantitative. The population of this study were students in Soloraya who bought and wore Converse brand shoes and the sample of this study were 202 respondents. Non-probability sampling was used as a sampling technique. The data analysis technique in this study used Patrial Least Square (PLS) with the help of SmartPLS software. The results of this study brand image variables have a positive and significant effect on brand loyalty. Brand resonance variables have a positive and significant effect on brand loyalty. The brand trust variable has a positive and significant effect on brand loyalty in Converse Shoes. Keywords: Brand Image; Brand Resonance; Shoes
{"title":"ANALISIS PENGARUH BRAND IMAGE, BRAND RESONANCE, DAN BRAND TRUST TERHADAP BRAND LOYALTY PRODUK SEPATU CONVERSE PADA MAHASISWA DI SOLORAYA","authors":"Iva Nur Fadillah, Moecammad Nasir","doi":"10.32534/jv.v18i2.4297","DOIUrl":"https://doi.org/10.32534/jv.v18i2.4297","url":null,"abstract":"The business world in the fashion sector is currently developing rapidly, resulting in increasingly fierce competition. As customers are getting smarter and more demanding, companies must come up with fresh ideas and innovate. Fashion today is increasingly modern, so it makes people try to look more up to date. Especially among students who are very concerned about fashion to look cooler and tidier. The purpose of this study is to analyse the effect of brand image, brand resonance and brand trust on brand loyalty in Converse Shoe products for students in Soloraya. The research method is explanatory research. This research method is quantitative. The population of this study were students in Soloraya who bought and wore Converse brand shoes and the sample of this study were 202 respondents. Non-probability sampling was used as a sampling technique. The data analysis technique in this study used Patrial Least Square (PLS) with the help of SmartPLS software. The results of this study brand image variables have a positive and significant effect on brand loyalty. Brand resonance variables have a positive and significant effect on brand loyalty. The brand trust variable has a positive and significant effect on brand loyalty in Converse Shoes. \u0000Keywords: Brand Image; Brand Resonance; Shoes","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123772731","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Saat berkendaraan motor di butuhkan kep footstep, kegunaannya sangat penting dalam keprimaan kendaraan. Kurangnya informasi tentang pemanfaatan footstep dalam berkendara menyebabkan konsumen kurang memperhatikan dan merawat bagian footstep. Footstep sangat penting ketika berkendaraan karena bisa menambah keseimbangan motor. Oleh sebab itu Footstep Ngrt Bikers Suzuki Satria F150 melakukan marketing melalui social media dan referensi group agar masyarakat lebih mengetahui tentang footstep. Tujuan penelitian ini menganalisis pengaruh kelompok referensi dan pemasaran media sosial terhadap loyalitas merek footstep ngrt bikers suzuki satria f150 dengan keputusan pembelian sebagai variabel intervening. Metode penelitian ini ialah kuantitatif. Populasi penelitian ini adalah masyarakat di Solo raya yang pernah membeli produk Footstep Ngrt Bikers Suzuki Satria F150. Sampel dari penelitian ini ialah 200 responden. Teknik pengambilan sampel ialah purposive sampling. Analisis data penelitian ini menggunakan software Smart PLS. Hasil penelitian ini bahwa Variabel Kelompok Referensi, Pemasaran Media Sosial berpengaruh positif dan signifikan pada Keputusan Pembelian. Variabel Keputusan Pembelian tidak berpengaruh pada Loyalitas Merek. Variabel Kelompok Referensi, Sosial Media berpengaruh positif dan signifikan pada Brand Loyalty. Variabel Keputusan Pembelian tidak berperan dalam memediasi pengaruh antara Kelompok Acuan, Pemasaran Media Sosial, dan Brand Loyalty pada Footstep Ngrt Bikers Suzuki Satria F150 di Solo Raya. Kata kunci: Loyalitas Merek, Pemasaran, Kelompok Referensi
{"title":"KEPUTUSAN PEMBELIAN SEBAGAI PEMEDIASI KELOMPOK REFERENSI DAN SOSIAL MEDIA MARKETING DAN BRAND LOYALTY","authors":"Anggi Claudia Widora, Moecammad Nasir","doi":"10.32534/jv.v18i2.4270","DOIUrl":"https://doi.org/10.32534/jv.v18i2.4270","url":null,"abstract":"Saat berkendaraan motor di butuhkan kep footstep, kegunaannya sangat penting dalam keprimaan kendaraan. Kurangnya informasi tentang pemanfaatan footstep dalam berkendara menyebabkan konsumen kurang memperhatikan dan merawat bagian footstep. Footstep sangat penting ketika berkendaraan karena bisa menambah keseimbangan motor. Oleh sebab itu Footstep Ngrt Bikers Suzuki Satria F150 melakukan marketing melalui social media dan referensi group agar masyarakat lebih mengetahui tentang footstep. Tujuan penelitian ini menganalisis pengaruh kelompok referensi dan pemasaran media sosial terhadap loyalitas merek footstep ngrt bikers suzuki satria f150 dengan keputusan pembelian sebagai variabel intervening. Metode penelitian ini ialah kuantitatif. Populasi penelitian ini adalah masyarakat di Solo raya yang pernah membeli produk Footstep Ngrt Bikers Suzuki Satria F150. Sampel dari penelitian ini ialah 200 responden. Teknik pengambilan sampel ialah purposive sampling. Analisis data penelitian ini menggunakan software Smart PLS. Hasil penelitian ini bahwa Variabel Kelompok Referensi, Pemasaran Media Sosial berpengaruh positif dan signifikan pada Keputusan Pembelian. Variabel Keputusan Pembelian tidak berpengaruh pada Loyalitas Merek. Variabel Kelompok Referensi, Sosial Media berpengaruh positif dan signifikan pada Brand Loyalty. Variabel Keputusan Pembelian tidak berperan dalam memediasi pengaruh antara Kelompok Acuan, Pemasaran Media Sosial, dan Brand Loyalty pada Footstep Ngrt Bikers Suzuki Satria F150 di Solo Raya. \u0000Kata kunci: Loyalitas Merek, Pemasaran, Kelompok Referensi","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121694019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The company is expected to be able to properly implement green innovation and intellectual capital which can increase competitive advantage and corporate image so as to increase the value of the company. This study aims to examine the effect of Green Innovation and Intellectual Capital on Firm Value in manufacturing companies listed on the Indonesia Stock Exchange. The research method used is a quantitative method with an explanatory research approach. The population in this study is financial report data and sustainable report data for manufacturing companies listed on the IDX for 2017-2021, totaling 193 companies. The data collection technique in this study used a purposive sampling technique and produced a sample of 9 manufacturing companies listed on the IDX for 5 years so that the total sample used was 45 samples. Data analysis techniques were processed using the Eviews 12 system. The results of this study indicate that the Green Innovation variable has no effect on firm value. Meanwhile, the Intellectual Capital variable influences firm value. Keywords: Green Innovation, Intellectual Capital
{"title":"PENGARUH GREEN INNOVATION DAN INTELLECTUAL CAPITAL TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR","authors":"L. Razak, Wa Ode Rayyani, Nur'Izzah Amaliah Yusuf","doi":"10.32534/jv.v18i2.4039","DOIUrl":"https://doi.org/10.32534/jv.v18i2.4039","url":null,"abstract":"The company is expected to be able to properly implement green innovation and intellectual capital which can increase competitive advantage and corporate image so as to increase the value of the company. This study aims to examine the effect of Green Innovation and Intellectual Capital on Firm Value in manufacturing companies listed on the Indonesia Stock Exchange. The research method used is a quantitative method with an explanatory research approach. The population in this study is financial report data and sustainable report data for manufacturing companies listed on the IDX for 2017-2021, totaling 193 companies. The data collection technique in this study used a purposive sampling technique and produced a sample of 9 manufacturing companies listed on the IDX for 5 years so that the total sample used was 45 samples. Data analysis techniques were processed using the Eviews 12 system. The results of this study indicate that the Green Innovation variable has no effect on firm value. Meanwhile, the Intellectual Capital variable influences firm value. \u0000Keywords: Green Innovation, Intellectual Capital","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116658225","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Indonesian population is classified as a society that is dependent on the internet. With an internet connection, it is easier for people to communicate over long distances, find information easier, make it easier to access various services and entertainment, and much more. Telkomsel is currently the cellular operator with the most users in Indonesia. Many previous studies have discussed the factors that encourage consumers to use Telkomsel. The purpose of this study is to determine the effect of service quality, customer satisfaction, and customer trust on customer retention. This study adopts Relationship Quality Theory which is the first model for measuring customer retention. This research method uses a quantitative approach. The population in this study are Telkomsel users in Samarinda City. In this study using nonprobability sampling as a sampling technique with a total sample of 100 respondents. Empirical data proves that all the hypotheses that have been put forward in this study are acceptable. The relationship of each variable tested is positive and significant. The findings of this study show that service quality, customer satisfaction, and customer trust are important aspects that have an impact on customer retention. Keywords: Customer Retention, Relationship Quality, Telkomsel
{"title":"PENGUKURAN CUSTOMER RETENTION PENGGUNA TELKOMSEL SAMARINDA: ADOPSI RELATIONSHIP QUALITY THEORY","authors":"Alya Andaniy, Wira Bharata","doi":"10.32534/jv.v18i2.4087","DOIUrl":"https://doi.org/10.32534/jv.v18i2.4087","url":null,"abstract":"The Indonesian population is classified as a society that is dependent on the internet. With an internet connection, it is easier for people to communicate over long distances, find information easier, make it easier to access various services and entertainment, and much more. Telkomsel is currently the cellular operator with the most users in Indonesia. Many previous studies have discussed the factors that encourage consumers to use Telkomsel. The purpose of this study is to determine the effect of service quality, customer satisfaction, and customer trust on customer retention. This study adopts Relationship Quality Theory which is the first model for measuring customer retention. This research method uses a quantitative approach. The population in this study are Telkomsel users in Samarinda City. In this study using nonprobability sampling as a sampling technique with a total sample of 100 respondents. Empirical data proves that all the hypotheses that have been put forward in this study are acceptable. The relationship of each variable tested is positive and significant. The findings of this study show that service quality, customer satisfaction, and customer trust are important aspects that have an impact on customer retention. \u0000Keywords: Customer Retention, Relationship Quality, Telkomsel","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115502607","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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