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PENGARUH SOCIAL MEDIA MARKETING, BRAND IMAGE DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN 彭伯乐的社交媒体营销、品牌形象丹品牌形象大使彭伯乐
Pub Date : 2023-07-15 DOI: 10.32534/jv.v18i2.3918
Dan Brand, Ambassador Terhadap, Keputusan Pembelian, I. N. Suardhika, I. G. Rihayana, Ni Made Arie Krisnayanti, kecantikan dalam sepuluh, tahun terakhir, yang menunjukkan bahwa, industri ini menjadi lebih, penting bagi masyarakat
The development of the skincare industry has made competition very tight. It takes a unique approach that companies use to compete and attract customers to use their products. The purpose of this research is to study and explain how the use of social media, brand image, and brand representation influence consumer decisions to buy Ms. skincare products. glow. A total of 85 units of respondents were selected purposively based on the criteria that they had purchased Ms. skincare products. Glow more than once. Based on multiple linear regression analysis using SPSS 23.0, this study shows that social media marketing has a positive and significant impact on consumer decisions to buy skincare products Ms. Glow in Denpasar City. In addition, the use of brand image and brand ambassadors also has a positive and significant impact on consumer decisions to buy Ms. skincare products. Glow in Denpasar City. However, the use of brand ambassadors has the greatest impact on consumers in deciding to buy Ms Glow skincare products. Keywords: social media, brand, purchase decision
护肤品行业的发展使得竞争非常激烈。它采用了一种独特的方法,公司用来竞争和吸引客户使用他们的产品。本研究的目的是研究和解释社交媒体、品牌形象和品牌代表的使用如何影响消费者购买女士护肤品的决定。发光。根据购买过女士护肤品的标准,有目的地选择了85个单位的受访者。发光不止一次。本研究使用SPSS 23.0进行多元线性回归分析,发现social media marketing对登巴萨市消费者购买护肤品Ms. Glow的决策有正向显著的影响。此外,品牌形象和品牌大使的使用也对消费者购买女士护肤品的决策产生了积极而显著的影响。在登巴萨市发光。然而,品牌大使的使用对消费者决定购买Glow女士护肤品的影响最大。关键词:社会化媒体,品牌,购买决策
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引用次数: 0
ANALISIS KUALITAS PELAYANAN LABORATORIUM MAC POLITEKNIK INDUSTRI FURNITUR DAN PENGOLAHAN KAYU 对MAC POLITEKNIK实验室服务质量分析
Pub Date : 2023-07-15 DOI: 10.32534/jv.v18i2.3915
Nuskha Ilma Arini, Niki Etruly, Yessi Nasia Ulfia, Maharsi Anis Salsabila
The Mac computer lab is one of the busiest labs because it is always used as a place for practice. Service satisfaction is the focus of the laboratory manager because not all customers express the level of service satisfaction directly. Therefore, researchers should analyze and find out the level of customer satisfaction with the quality of services provided to help laboratory management improve the quality of services, so that customer satisfaction will be better, The variables used in this research are tangible, reliability, responsiveness, empathy and responsibility. This variable is subjected to multiple linear regression to determine whether the variable partially and simultaneously has a significant effect on service satisfaction. The sample used was laboratory user students with data collection techniques using saturated sampling methods and Likert scales. The data are processed using multiple linear regression. From the results of data processing and discussion it is known that the tangible and assurance variables have no relationship with service satisfaction because the t count is smaller than the t table. The variables reliability, empathy and responsibility have a significant relationship with service satisfaction because they have positive t values greater than t table with values of 2.151, 2.216 and 1.642. Keywords: Laboratory, Linier regression, Satifaction Services
Mac计算机实验室是最繁忙的实验室之一,因为它总是被用作练习的地方。服务满意度是实验室管理者关注的重点,因为并非所有客户都直接表达服务满意度的水平。因此,研究人员应该分析并找出顾客对所提供服务质量的满意程度,以帮助实验室管理层提高服务质量,从而使顾客满意度更好。本研究中使用的变量是有形的、可靠性的、响应性的、移情的和责任的。对该变量进行多元线性回归,以确定该变量是否部分且同时对服务满意度产生显著影响。使用的样本是使用饱和采样方法和李克特量表的数据收集技术的实验室用户学生。数据采用多元线性回归处理。从数据处理和讨论的结果可知,有形变量和保证变量与服务满意度没有关系,因为t计数小于t表。信度、共情、责任三个变量与服务满意度有显著的关系,它们的正t值大于t表,分别为2.151、2.216、1.642。关键词:实验室,线性回归,满意度服务
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引用次数: 0
PENGETAHUAN KEUANGAN DAN PENGALAMAN KEUANGAN PADA PERENCANAAN INVESTASI: PEMODERASI PENGENDALIAN DIRI 财务知识和投资计划方面的财务经验:自我控制基础
Pub Date : 2023-07-15 DOI: 10.32534/jv.v18i2.3679
Budi Barata Kusuma Utami, Wahyu Dewi Hapsari
Setiap individu pada umumnya memiliki rencana untuk berinvestasi baik jangka pendek maupun jangka panjang. Perencanaan investasi tersebut dapat dipengaruhi oleh berbagai faktor, seperti pengetahuan dan pengalaman keuangan individu. Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan keuangan dan pengalaman keuangan terhadap perencanaan investasi dengan pengendalian diri sebagai variabel moderasi pada UMKM kerajinan batik di Kabupaten Sleman. Penelitian ini merupakan penelitian kuantitatif. Pengambilan sampel menggunakan metode purposive sampling dan mendapatkan sampel sebanyak 55 responden. Teknik pengumpulan data menggunakan kuesioner dan diolah menggunakan aplikasi Smart PLS. Hasil penelitian membuktikan bahwa: Pertama, pengetahuan keuangan berpengaruh positif terhadap perencanaan keuangan. Kedua, pengendalian diri memoderasi dan memperkuat pengaruh positif pengetahuan keuangan terhadap perencanaan investasi. Ketiga, pengalaman keuangan berpengaruh positif terhadap perencanaan investasi. Keempat, pengendalian diri tidak memoderasi dan memperlemah pengaruh positif pengalaman keuangan terhadap perencanaan investasi. Keywords: Pengetahuan dan Pengalaman Keuangan; Perencanaan Investasi; Pengendalian Diri
每个人通常都有短期和长期投资的计划。这些投资计划可能受到许多因素的影响,例如个人的财务知识和经验。该研究旨在分析金融知识和金融经验对投资规划的影响,并将自我控制作为s莱曼地区蜡染工艺的温和变量。这是定量研究。采样方法采用采样方法,获得55名受访者的样本。技术和数据收集调查问卷和加工使用智能应用程序,请。研究结果表明:第一,对财务规划财务知识有积极的影响。其次,自我控制使金融知识对投资计划产生积极的影响。第三,对规划的积极影响金融投资经验。第四,自我控制不会抑制金融经验对投资计划的正面影响。安装:财务知识和经验;投资规划;自制
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引用次数: 0
What are the Crucial Factors in Gaining Customer Recommendations in the Airline Industry? 航空业获得客户推荐的关键因素是什么?
Pub Date : 2023-07-10 DOI: 10.32534/jv.v18i2.3861
Dalianus Riantama
The airline business is continually growing. This study tries to find out important factors for customers to give their recommendations for an airline. Text mining approach and feature selection methods are applied to clean the data set and to select the most crucial factors of customer recommendations. This study collected 846 online customer reviews for full-service airlines and 179 low-cost carrier airlines. Cleanliness and crew care are the most critical factors for full-service airline customers. Low-cost carrier airline customers were more concerned about the value of money and flight information. The results provide airlines’ managers with new insights to make their customers willing to give recommendations and gain a positive brand image. Keywords: Online customers review, text mining, customer recommendations, feature selection, airline
航空业在持续增长。本研究试图找出顾客对航空公司提出建议的重要因素。采用文本挖掘方法和特征选择方法对数据集进行清理,选择最关键的客户推荐因素。本研究收集了846个全服务航空公司和179个低成本航空公司的在线客户评论。对于提供全方位服务的航空公司客户来说,清洁和机组人员护理是最关键的因素。低成本航空公司的客户更关心金钱的价值和航班信息。研究结果为航空公司管理者提供了新的见解,使他们的客户愿意提出建议,并获得积极的品牌形象。关键词:在线客户评论,文本挖掘,客户推荐,特征选择,航空公司
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引用次数: 0
STRATEGI PENINGKATAN KETAHANAN EKONOMI UNTUK PERIKANAN BERKELANJUTAN BERBASIS KONSEP BLUE ECONOMY 以蓝色经济为基础的可持续渔业提高经济效率的战略
Pub Date : 2023-05-20 DOI: 10.32534/jv.v18i2.3836
Diana Puspitasari, A. Chasanah, Masitha Fahmi Wardhani
The difficulties and fisheries industry in Indonesia continues to grow in accordance with the 2013–2025 Marine and Fisheries Sector Medium Term Development Plan which refers to the concept of the Blue Economy. The purpose of this research is to find out the implementation of business models and strategies for sustainable sustainability that adopt the Blue Economy concept. This research is a qualitative research using a narrative approach to obtain data related to sustainable strategies in accordance with the Blue Economy concept that can be developed on research objects. The results of the study explain that the success of blue economy-based industries must be supported by a strong commitment between various parties in real action as a form of overall development support, so the direction of program policies must be innovative and creative through a touch of technology. Utilization of digital technology can help fishery businesses based on the concept of a sustainable blue economy, processing all fishery resources owned to be utilized for the welfare of the community without destroying the existing ecosystem. Digital transformation can be a bridge for business owners with markets as consumers, they interact efficiently with each other in meeting the production chain of market needs. Innovation in digital transformation must continue to be carried out and supported by the skills of its human resources to increase attractiveness and expand market access. Keywords: Blue Economy, sustainability, digital transformation.
根据2013-2025年海洋和渔业部门中期发展计划,印度尼西亚的困难和渔业继续增长,该计划涉及蓝色经济概念。本研究的目的是找出采用蓝色经济概念的可持续发展的商业模式和战略的实施。本研究是一项定性研究,使用叙事方法获得与可持续战略相关的数据,根据蓝色经济概念,可以在研究对象上发展。研究结果说明,以蓝色经济为基础的产业的成功必须得到各方在实际行动中的坚定承诺作为整体发展支持的一种形式的支持,因此项目政策的方向必须通过触碰技术进行创新和创造性。利用数字技术可以帮助渔业企业基于可持续蓝色经济的概念,在不破坏现有生态系统的情况下,将所有拥有的渔业资源用于社区福利。数字化转型可以成为企业主与作为消费者的市场之间的桥梁,他们在满足市场需求的生产链中相互有效地互动。数字化转型的创新必须继续在人力资源技能的支持下进行,以提高吸引力并扩大市场准入。关键词:蓝色经济,可持续发展,数字化转型。
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引用次数: 0
GREEN INNOVATION, FINANCIAL PERFORMANCE, AND FIRM VALUE: A CONTENT ANALYSIS METHOD 绿色创新、财务绩效与企业价值:一种内容分析方法
Pub Date : 2023-04-30 DOI: 10.32534/jv.v18i1.3885
E. Lestari, Hardi Bahar
A rapid increase in environmental concerns has prompted firms to engage in green innovation. This study aimed to analyze and synthesize theories that explain the effect of green innovation and financial performance on increasing firm value and financial performance on increasing firm value. This study uses a qualitative approach with the literature review method, which is an approach that examines and synthesizes previous research by selecting relevant literature, conducting analysis and mapping and interpreting literature synthesis. This study examines 25 articles from Google Scholar, Mendeley Search, Emerald insight and Harzing’s Publish or Pherish. This study maps the theoretical basis, other explanatory variables and research results from the previous literature. The underlying theories include the signaling theory and legitimacy theory. The synthesis of the research results shows three types of research results. The first is research which explains that green innovation has a significant positive effect on increasing firm value. Second is the research group which explains that green innovation has a significant positive effect on increasing firm value. The third is the research group which explains that financial performance significantly affects increasing firm value. The contribution of this research provides a conceptual framework that provides direction for future research. Keywords: green innovation, financial performance, and firm value
对环境问题的关注迅速增加,促使企业从事绿色创新。本研究旨在分析和综合解释绿色创新和财务绩效对企业价值增长的影响以及财务绩效对企业价值增长的影响的理论。本研究采用定性方法和文献综述法,即通过选取相关文献,进行分析制图,解读文献综合,对前人的研究进行考察和综合。本研究考察了来自Google Scholar、Mendeley Search、Emerald insight和Harzing 's Publish or Pherish的25篇文章。本研究对以往文献的理论基础、其他解释变量和研究结果进行了梳理。其基础理论包括信号理论和合法性理论。综合研究成果,可以得出三种类型的研究成果。一是研究表明,绿色创新对企业价值增长具有显著的正向作用。二是研究小组解释了绿色创新对企业价值提升有显著的正向作用。第三个是研究小组,他们解释了财务绩效显著影响公司价值的增加。本研究的贡献提供了一个概念框架,为未来的研究提供了方向。关键词:绿色创新、财务绩效、企业价值
{"title":"GREEN INNOVATION, FINANCIAL PERFORMANCE, AND FIRM VALUE: A CONTENT ANALYSIS METHOD","authors":"E. Lestari, Hardi Bahar","doi":"10.32534/jv.v18i1.3885","DOIUrl":"https://doi.org/10.32534/jv.v18i1.3885","url":null,"abstract":"A rapid increase in environmental concerns has prompted firms to engage in green innovation. This study aimed to analyze and synthesize theories that explain the effect of green innovation and financial performance on increasing firm value and financial performance on increasing firm value. This study uses a qualitative approach with the literature review method, which is an approach that examines and synthesizes previous research by selecting relevant literature, conducting analysis and mapping and interpreting literature synthesis. This study examines 25 articles from Google Scholar, Mendeley Search, Emerald insight and Harzing’s Publish or Pherish. This study maps the theoretical basis, other explanatory variables and research results from the previous literature. The underlying theories include the signaling theory and legitimacy theory. The synthesis of the research results shows three types of research results. The first is research which explains that green innovation has a significant positive effect on increasing firm value. Second is the research group which explains that green innovation has a significant positive effect on increasing firm value. The third is the research group which explains that financial performance significantly affects increasing firm value. The contribution of this research provides a conceptual framework that provides direction for future research. \u0000Keywords: green innovation, financial performance, and firm value","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"144 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121518549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Structural Equation Modeling Pada Adopsi Sistem Informasi Akuntansi Berbasis E-Commerce Menggunakan UTAUT2 采用E-Commerce会计信息系统的结构平衡模式使用uta2
Pub Date : 2023-04-30 DOI: 10.32534/jv.v18i1.3886
Widya Reza, Faradiba Jabnabillah, Andini Setyo Anggraeni
Batam City MSME players still encounter obstacles in the adoption of e-commerce-based Accounting Information Systems (AIS). This study aims to analyze the factors that influence the adoption of an e-commerce-based accounting information system for MSMEs in Batam City using the UTAUT2 model by considering cultural factors. The data used in this study is primary data obtained through a survey of MSME actors in Batam City using a questionnaire with the purposive sampling method. The sample used was 150 MSME actors. Hypothesis testing is carried out using Structural Equation Modeling (SEM) using SmartPLS. The results of the study proved that facilitating conditions, habits and behavioural intentions affect the use behavior variable directly. Cultural factors of individualism collectivism, uncertainty avoidance and long term orientation also succeeded in moderating the influence of behavioural intention variables on use behavior. The results of this study imply that the government can consider cultural factors in developing a strategy to increase the adoption of MSME e-commerce accounting information systems in Batam City to improve business performance. Keywords: SEM, AIS, E-commerce, UTAUT2
巴淡市中小微企业在采用基于电子商务的会计信息系统(AIS)方面仍然遇到障碍。本研究旨在考虑文化因素,运用UTAUT2模型分析巴淡市中小微企业采用电子商务会计信息系统的影响因素。本研究使用的数据是通过对巴淡市中小微企业行为者进行有目的抽样调查的问卷调查获得的原始数据。使用的样本是150名中小微企业演员。假设检验使用结构方程模型(SEM)使用SmartPLS进行。研究结果证明,便利条件、习惯和行为意图直接影响使用行为变量。个人主义、集体主义、不确定性回避和长期导向的文化因素也成功地调节了行为意向变量对使用行为的影响。本研究的结果表明,政府在制定策略时可以考虑文化因素,以增加巴淡市中小微企业电子商务会计信息系统的采用,以提高企业绩效。关键词:SEM, AIS,电子商务,UTAUT2
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引用次数: 0
PENGARUH PENDAPATAN, SOSIALISASI, SANKSI, TAX MORAL, KEMAJUAN PEMBANGUNAN TERHADAP KEPATUHAN MEMBAYAR PAJAK PBB-P2 收入、社会化、制裁、道德税率、未缴纳p2税的发展影响
Pub Date : 2023-04-30 DOI: 10.32534/jv.v18i1.3893
Fakultas Ekonomi, M. Wijaya
Pajak bumi dan bangunan merupakan sumber penerimaan yang didapatkan pemerintah dari masyarakat yang berasal dari daerah serta sebagai salah Satu pajak langsung. Tujuan penelitian ini yaitu untuk mencari faktor-faktor yang mempengaruhi masyarakat membayar pajak PBB-P2. Motivasi peneliti mengambil objek di sakra timur karena terjadi ketidak konsistenan masyarakat untuk membayar pajak pbb-p2. Masyarakat tidak mau membayar pajak bumi dan bangunan karena merasa pembangunan infrastruktur masih belum banyak, hal ini dapat menghambat penerimaan pajak bagi pemerintah. Metode penelitian yang digunakan yakni metode penelitan kuantitatif. Metode analisis yang digunakan yaitu statistik deskriptif, kualitas data (validitas dan reliabilitas), dan uji hipotesis (uji determinasi dan uji t). Penelitian ini dilakukan di Desa Gereneng Kecamatan Sakra Timur, Kabupaten Lombok Timur, Provinsi Nusa Tenggara Barat dengan jumlah sampel sebanyak 102 orang yang diambil menggunakan rumus slovin. Temuan penelitian ini memperlihatkan bahwa kepatuhan masyarakat dipengaruhi secara signifikan oleh pendapatan dan kemajuan pembangunan (PBB-P2). Namun, di Desa Gereneng, sosialisasi, sanksi pajak, dan tak moral tidak berpengaruh pada kepatuhan warga membayar pajak bumi dan bangunan (PBB-P2). Keywords: pendapatan, sosialisasi, sanksi , moral, kepatuhan
地球税和建筑税是政府从当地社区和直接税收中获得的收入来源。本研究的目的是找出影响公众纳税的因素。研究人员之所以选择东sakra,是因为公众在缴纳p2 -p2所得税时存在矛盾。人们拒绝支付地球和建筑税,因为他们觉得基础设施建设不足,这可能会阻碍政府税收。用于定量研究方法的研究方法。该研究是在东龙目岛东龙目岛东龙目岛东村Gereneng road - Sakra,用slovin公式采集了102个样本。研究结果表明,社会的服从受到收入和发展(p2)的显著影响。然而,在杰宁村,社会化、税收和不道德对公民缴纳地球和建筑税(p2)没有影响。次要词:收入、社会化、制裁、道德、服从
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引用次数: 0
Performa Kinerja Keuangan Bank Umum Syariah Periode 2018-2021: Pendekatan RGEC 伊斯兰银行2018-2021年的一般金融表现:RGEC方法
Pub Date : 2023-04-30 DOI: 10.32534/jv.v18i1.3892
Adelia Wibisono Wibisono, Dahruji Dahruj
Based on the formulas laid forth in OJK Circular Letter No.10/SEOJK/03/2014 about Bank Health Level utilizing the RGEC technique, this study was developed to ascertain the soundness level of BUS. The RGEC approach uses a risk factor profile (bank risk), GCG factor (growth, competition, and government), profits, and capital as indicators of performance. All Islamic financial institutions that are OJK-approved throughout the 2018-2021 study period serve as research items. To do this, the RGEC method was used to compute financial ratios, making this research a descriptive quantitative analysis. According to the findings of this analysis, Bank BCA Syariah, Bank Aceh Syariah, Bank BTPN Syariah, and Bank NTB Syariah are among the group of banks that are in very good health between 2018 and 2021. Panin Dubai Syariah Bank may be near the bottom of the ratings, but its performance is not that much below the norm, therefore the bank's overall composite score is still rather good. Keywords: Bank soundness, RGEC, Financial Ratio
基于OJK通函No.10/SEOJK/03/2014中关于利用RGEC技术确定银行健康水平的公式,本研究旨在确定银行健康水平。RGEC方法使用风险因素概况(银行风险)、GCG因素(增长、竞争和政府)、利润和资本作为绩效指标。所有在2018-2021年研究期间获得ojk批准的伊斯兰金融机构均作为研究项目。为此,使用RGEC方法计算财务比率,使本研究成为描述性定量分析。根据这一分析的结果,BCA伊斯兰银行、亚齐伊斯兰银行、BTPN伊斯兰银行和NTB伊斯兰银行是2018年至2021年期间健康状况非常良好的银行。迪拜伊斯兰银行(Panin Dubai Syariah Bank)的评级可能接近垫底,但其表现并不比标准差太多,因此该银行的整体综合得分仍然相当不错。关键词:银行稳健性,RGEC,财务比率
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引用次数: 0
PENGARUH KUALITAS LAYANAN, KENIKMATAN BELANJA, DAN DISKON HARGA TERHADAP PEMBELIAN IMPULSIF 服务质量、购物享受和冲动购买价格折扣的影响
Pub Date : 2023-04-30 DOI: 10.32534/jv.v18i1.3854
Fadila Suri Astuti, W. Wiyadi
Companies are required to fulfill all desires according to what consumers need, as a result, a company must continue to innovate to build consumer loyalty to a product offered by the company. The research that has been carried out certainly has the aim of analyzing the influence of independent variables including service quality, shopping enjoyment, and price discounts on the dependent variable, namely impulsive purchases at the Shopee market place. The population of this research or research includes S1 students at the Muhammadiyah University of Surakarta. Furthermore, a sample of 115 respondents was taken using the formula, namely Slovin. The method when collecting data is by using a questionnaire that has been distributed via WhatsApp and Instagram social media. Then the sampling technique chosen by the researcher was non-probability sampling with the incidental sampling method processed using the IBM SPSS 25 application. Testing the data instrument used validity and reliability tests. Furthermore, the data analysis used is multiple linear regression analysis. The results of this study prove that service quality, shopping enjoyment, and price discounts have a positive and significant effect on impulse purchases. Keywords: Service Quality, Shopping Enjoyment, Price Discount
公司需要根据消费者的需求来满足所有的欲望,因此,公司必须不断创新,以建立消费者对公司提供的产品的忠诚度。已经进行的研究当然是为了分析服务质量、购物享受、价格折扣等自变量对因变量即Shopee市场的冲动性购买的影响。这项研究或研究的人口包括苏拉塔穆罕默德迪亚大学的S1名学生。此外,使用公式(即Slovin)抽取了115名受访者的样本。收集数据的方法是使用通过WhatsApp和Instagram社交媒体分发的问卷。然后,研究者选择的抽样技术是非概率抽样,使用IBM SPSS 25应用程序处理附带抽样方法。对数据仪器进行了效度和信度测试。此外,数据分析采用多元线性回归分析。本研究结果证明,服务品质、购物享受、价格折扣对冲动购买有显著正向影响。关键词:服务质量,购物享受,价格折扣
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引用次数: 0
期刊
Value : Jurnal Manajemen dan Akuntansi
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