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VISIBILITAS DAN PENETAPAN HARGA TERHADAP PENGALAMAN PELANGGAN AYAM GEPREK SA’I CABANG BEJI 鸡鸡与鸡鸡相关经验的能见度及价格设定
Pub Date : 2023-08-18 DOI: 10.32534/jv.v18i2.4016
Feby Karunia Putri, Sumartik Sumartik, Misti Hariasih
In this era of rapid technological advancement, humans are constantly seeking and choosing various ways to do things quickly and easily, including when it comes to dining. Fast food restaurants have become common in many cities. The food industry in Indonesia is currently experiencing rapid development. Therefore, intense competition arises to create and fulfill the increasingly sophisticated and high demands of consumers. This study aims to analyze the impact of visibility and pricing on customer experience. The research utilizes a quantitative method, with a research design involving hypothesis testing. In this study, data is obtained from two sources, namely primary data and secondary data. An online questionnaire is distributed to customers of Beji Geprek Sa'i Fast Food Restaurant, Beji Branch, as research subjects to collect primary data. Data analysis will be conducted using SPSS software, with the research sample consisting of individuals who have visited Beji Geprek Sa'i Fast Food Restaurant, Beji Branch, more than once. The questionnaire will be distributed through Google Form. Based on the conducted research, it can be concluded that the factors of visibility and pricing contribute to or influence customer experience (Y). Keywords: Visibility, Pricing, Customer Experience.
在这个科技飞速发展的时代,人类不断地寻求和选择各种快捷方便的方式,包括在用餐方面。快餐店在许多城市已经变得很普遍。印度尼西亚的食品工业目前正在快速发展。因此,产生了激烈的竞争,以创造和满足消费者日益复杂和高的需求。本研究旨在分析知名度和定价对顾客体验的影响。本研究采用定量方法,研究设计涉及假设检验。在本研究中,数据有两个来源,即primary data和secondary data。通过在线问卷调查的方式,对北集格普雷克萨伊快餐店北集分店的顾客进行调查,收集原始数据。数据分析将使用SPSS软件进行,研究样本为访问过一次以上的北集格普瑞克萨伊快餐店北集分店的个人。问卷将通过谷歌表格发放。根据所进行的研究,可以得出可见性和定价因素对客户体验的贡献或影响(Y)。关键词:可见性,定价,客户体验。
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引用次数: 0
MENDORONG PERILAKU KERJA INOVATIF: PERAN KEPEMIMPINAN PATERNALISTIK DAN ORGANISASI PEMBELAJAR DALAM KONTEKS ORGANISASI PUBLIK 鼓励创新工作行为:在公共组织的背景下,企业领导力和学习者的作用
Pub Date : 2023-08-18 DOI: 10.32534/jv.v18i2.4110
Almansyah Rundu Wonua, Niar Astaginy, Ismanto Ismanto
In the current era of global competition, organizations that want to continue to exist and develop must be able to produce innovative products or services. Innovative work behavior is one of the essential things that allows each individual or group to achieve organizational goals. This research was conducted to find out how the influence of paternalistic leadership and learning organizations on the innovative work behavior of PDAM Kolaka Regency employees. This study used a quantitative approach, with a data collection tool in the form of a questionnaire. The data collected was analyzed using structure equation modeling (SEM) with the help of the Smart PLS program. The results of the study show that there is no significant relationship between paternalistic leadership and innovative work behavior. This is due to wrong reasons. This is because in a paternalistic leadership style, leaders act like parents, so employees tend to rely on their leaders to provide direction and do not feel encouraged to take the initiative at work. While the influence of learning organization variables on innovative work behavior based on research results shows that it has an influence. This is because the training and employee development carried out by PDAM Kolaka Regency can be a means for employees to share experiences, knowledge, and innovative ideas, encouraging the exchange of ideas and better collaboration. Keywords: Paternalistic Leadership, Innovative Work Behavior
在当今全球竞争的时代,想要继续存在和发展的组织必须能够提供创新的产品或服务。创新的工作行为是允许每个个人或团体实现组织目标的基本要素之一。本研究旨在探讨家长式领导与学习型组织对PDAM Kolaka Regency员工创新工作行为的影响。本研究采用定量方法,以问卷的形式收集数据。在Smart PLS程序的帮助下,利用结构方程建模(SEM)对收集的数据进行分析。研究结果表明,家长式领导与创新工作行为之间不存在显著关系。这是由于错误的原因。这是因为在家长式的领导风格中,领导者就像父母一样,所以员工倾向于依赖他们的领导提供方向,而不鼓励他们在工作中采取主动。而研究结果表明,学习型组织变量对创新工作行为的影响是存在的。这是因为PDAM Kolaka Regency开展的培训和员工发展可以成为员工分享经验、知识和创新想法的一种手段,鼓励思想交流和更好的合作。关键词:家长式领导;创新工作行为
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引用次数: 0
INVESTIGASI KOMPONEN GREEN MARKETING TERHADAP GREEN PURCHASE INTENTION PRODUK UKM JAWA TIMUR
Pub Date : 2023-08-18 DOI: 10.32534/jv.v18i2.4142
Anita Astini Hidayah, S. Iriani, Yessy Artanti
Plastic waste is now a concern for the people, especially Indonesia, which is known to be dangerous because it is difficult to decompose and cannot be recycled. The biggest source of plastic waste comes from household activities and the food and beverage industry. Therefore, business actors are required to change all business activities to be environmentally friendly. One of them is the East Java UKM business actors who have the characteristics of food/snacks in each region. The purpose of this study was to analyze the influence of the components of green marketing, namely green brand knowledge, environmental knowledge, attitudes towards green purchase intention on typical East Java UKM brands/products. The research method used is a quantitative approach by distributing questionnaires through social media to 100 respondents. The criteria for the respondents were consumers who had purchased typical East Java UKM products, one of which was pudak, jubung, getuk banana, madu mongso and jumbrek, ranging in age from 18-55 years. The data analysis method uses multiple linear regression and was processed using the SPSS 16 program. The results of the study show that green brand knowledge and attitudes have a significant effect on green purchase intention. Meanwhile, environmental knowledge has no effect on green purchase intention. Keywords: GBK, EK, Attitude, GPI
塑料垃圾现在是人们关注的问题,尤其是印度尼西亚,众所周知,塑料垃圾很危险,因为它很难分解,不能回收。塑料垃圾的最大来源来自家庭活动和食品饮料行业。因此,业务参与者需要改变所有业务活动,使其对环境友好。其中之一是东爪哇UKM业务参与者,他们在每个地区都具有食品/零食的特征。本研究的目的是分析绿色营销的组成部分,即绿色品牌知识、环境知识、绿色购买意愿态度对典型东爪哇UKM品牌/产品的影响。使用的研究方法是定量方法,通过社交媒体向100名受访者分发问卷。受访者的标准是购买了典型的东爪哇UKM产品的消费者,其中一种是布丁,jubung, getuk香蕉,madu mongso和jumbrek,年龄从18-55岁不等。数据分析方法采用多元线性回归,并使用SPSS 16程序进行处理。研究结果表明,绿色品牌知识和态度对绿色购买意愿有显著影响。同时,环境知识对绿色购买意愿没有影响。关键词:GBK, EK,态度,GPI
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引用次数: 0
WORK DISCIPLINE REVIEWED BASED PUNISHMENTS AND REWARDS (STUDY OF PT. ACTMETAL INDONESIA) 基于工作纪律审查的奖惩(pt. actmetal indonesia研究)
Pub Date : 2023-08-15 DOI: 10.32534/jv.v18i2.4076
M. Putri, Enjang Suherman, Flora Patricia Angela
Delay shows one of the undisciplined attitudes of employees in complying with the rules that have been set. One way to uphold the level of work discipline is to properly apply punishment and reward. The purpose of this study is to analyze and explain the relationship between punishment and reward with employee work discipline. This study uses a descriptive and verification research approach with quantitative data analysis and survey research methods. The number of samples used was 109 with the slovin formula from a population of 150 employees of PT. Actmetal Indonesia. Data analysis used multiple linear regression for the verification test and analysis of the scale range for the descriptive test. The results of the statistical the scale range for the descriptive test, the results of the statistical analysis show that the correlation coefficient R2 0,835 which indicates that the relationship between the punishment variable (X1) and the reward variable (X2) together with work discipline (Y) has a strong and positive relationship. Keywords: Punishment, Rewards, Work discipline
拖延显示了员工在遵守既定规则方面的一种不守纪律的态度。维持工作纪律水平的一种方法是适当地运用惩罚和奖励。本研究的目的是分析和解释奖惩与员工工作纪律之间的关系。本研究采用描述性和验证性研究方法,采用定量数据分析和调查研究方法。根据slovin公式,使用的样本数量为109个,样本来自PT. Actmetal Indonesia的150名员工。数据分析采用多元线性回归进行验证检验,描述性检验采用量表范围分析。统计结果对量表范围进行描述性检验,统计分析结果显示相关系数R2 0.835,这表明惩罚变量(X1)和奖励变量(X2)与工作纪律(Y)之间存在较强的正相关关系。关键词:惩罚,奖励,工作纪律
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引用次数: 0
PENGARUH WORK LIFE BALANCE DAN KECERDASAN EMOSIONAL TERHADAP KINERJA KARYAWAN 工作生活平衡和情感智慧对员工表现的影响
Pub Date : 2023-08-15 DOI: 10.32534/jv.v18i2.4194
Ayrton Maurits Willem, Wilson Bangun
During The reign of Joko Widodo, there were various government strategic projects that were required to be completed before 2024, including the Cisumdawu Toll Road Development Project. Employee performance is a factor that is closely related to the successful completion of these projects. Work life balance and emotional intelligence are a stimulus to employee performance. To determine the effect of work life balance and emotional intelligence on employee performance is the aim of this study. As a material consideration for purchasing the company's strategy in improving employee performance is the expected benefit of the research conducted.. Quantitative research method is a research method used with a saturated sample of 115 employees of PT. Adhi Karya (Persero) Tbk. those involved in the Cisumdawu toll road construction project were samples in the study. Structural Equation Model - Partial Least Square is used as a data processing method in this study. This study found that there is an influence of work life balance on employee performance. Emotional intelligence has no effect on employee performance. Keywords: work life balance, emotional intelligence, employee performance
在佐科·维多多(Joko Widodo)执政期间,有各种政府战略项目需要在2024年之前完成,包括Cisumdawu收费公路发展项目。员工绩效是与这些项目的成功完成密切相关的一个因素。工作与生活的平衡和情商是员工表现的刺激因素。本研究旨在探讨工作生活平衡和情绪智力对员工绩效的影响。作为购买公司战略在提高员工绩效方面的物质考虑是本研究的预期收益。定量研究方法是对PT. Adhi Karya (Persero) Tbk公司115名员工的饱和样本进行研究的方法。参与锡松达乌收费公路建设项目的人是研究的样本。本研究采用结构方程模型-偏最小二乘法作为数据处理方法。本研究发现工作生活平衡对员工绩效有影响。情商对员工绩效没有影响。关键词:工作生活平衡,情商,员工绩效
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引用次数: 0
PENGARUH DIGITAL INFLUENCER DAN DISKON TERHADAP MINAT BELI ULANG DALAM E-COMMERCE
Pub Date : 2023-08-10 DOI: 10.32534/jv.v18i2.4352
Abimanyu Bramasta, Irmawati Irmawati
In the digital era, there is a new view of business life, namely with online trading sites or platforms (e-commerce). This requires business people to transform conventional trading systems into modern systems, this modern trading system allows businesses to cover a wider market than conventional trading systems.  This study aims to analyse the effect of Digital Influencers and Discounts on Repurchase Interest in E-commerce in Surakarta city with Brand Image as an intervening variable. The population in this study was conducted on students in the city of Surakarta who had bought in e-commerce. The sample in this study consisted of 100 respondents taken from the Partial Least Square (PLS) based Purposive Model Technique (SEM) with the help of SmartPLS software. The results of the study found that: (1) Digital Influencers have a positive and significant effect on Repurchase Intention in E-commerce. (2) Discount has a positive and significant effect on Repurchase Interest in E-commerce. (3) Brand Image has a positive and significant effect on Repurchase Intention in E-commerce. (4) Brand Image plays a role in mediating the influence of Digital Influencers on Repurchase Intention in E-commerce. (5) Brand Image plays a role in mediating the effect of Discount on Repurchase Intention in E-commerce. Keywords: Discount, E-Commerce, Influencer, Repurchase Intention
在数字时代,有一种新的商业生活观,即在线交易网站或平台(电子商务)。这就要求商人将传统的交易系统转变为现代的交易系统,这种现代的交易系统使企业能够覆盖比传统交易系统更广阔的市场。本研究旨在以品牌形象为中介变量,分析数位影响者与折扣对泗水市电子商务回购兴趣的影响。本研究的人群是在泗水市的学生中进行的,他们在电子商务中购物。本研究的样本包括100名受访者,他们是在SmartPLS软件的帮助下,从基于偏最小二乘(PLS)的目的性模型技术(SEM)中获得的。研究结果发现:(1)数字影响者对电子商务中的再购买意愿有显著的正向影响。(2)折扣对电子商务回购兴趣有显著的正向影响。(3)品牌形象对电子商务中消费者的再购买意愿有显著的正向影响。(4)品牌形象在数字网红对电子商务中再购买意愿的影响中起中介作用。(5)品牌形象在电子商务折扣对再购买意愿的影响中起中介作用。关键词:折扣,电子商务,网红,回购意向
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引用次数: 0
PENGARUH CELEBRITY CREDIBILITY TERHADAP BRAND ATTITUDE, ADVERTISEMENT ATTITUDE, DAN PURCHASE INTENTION 名人信誉、品牌态度、广告态度、丹购买意愿
Pub Date : 2023-08-10 DOI: 10.32534/jv.v18i2.4294
Daffa Danendra, Tarandhika Tantra
MS Glow for Men, a skincare brand specifically for men, uses a celebrity endorser, Marshel Widianto, in its marketing. Her presence is a message to society, especially men, that they can take care of themselves. This strategy reaped a lot of negative comments from the people of Indonesia. the public feels that Marshel Widianto is inappropriate to represent the MS Glow for Men skincare brand because he does not have celebrity credibility or good enough credibility and does not meet beauty standard criteria as an endorser for care and beauty products. This study looks at the effect of celebrity credibility on purchase intention, brand attitude and advertisement attitude. This research is a quantitative study, with data collection by distributing questionnaires with a sample of 385 respondents and data analysis was carried out using the Covariant-Based Structural Equation Model with AMOS 24 software. The results showed that celebrity credibility has a significant effect on brand attitude, celebrity credibility has a significant effect on the advertisement attitude. However, it was found that celebrity credibility did not have a significant effect on purchase intention. Obtained advertisement attitude has a significant influence on purchase intention and brand attitude has a significant influence on purchase intention. Further research can add dimensions to the celebrity credibility variable, namely trustworthiness, attractiveness, and expertise to assess deeper celebrity credibility. Keywords: Credibility, Brand, Advertisement, Purchase
MS Glow for Men是一个专门针对男性的护肤品牌,在营销中使用了名人代言人马歇尔·威迪安托(marshall Widianto)。她的出现向社会,尤其是男性传递了一个信息:他们可以照顾好自己。这一策略招致了印尼人民的许多负面评论。公众认为marshall Widianto不适合代表MS Glow for Men护肤品牌,因为他没有名人信誉或足够好的信誉,也不符合作为护理和美容产品代言人的美容标准。本研究探讨名人可信度对购买意愿、品牌态度和广告态度的影响。本研究为定量研究,通过发放问卷的方式收集数据,共有385名受访者,数据分析采用基于协变量的结构方程模型,使用AMOS 24软件进行。结果表明,名人可信度对品牌态度有显著影响,名人可信度对广告态度有显著影响。然而,我们发现名人可信度对购买意愿没有显著影响。获得广告态度对购买意愿有显著影响,品牌态度对购买意愿有显著影响。进一步的研究可以增加名人可信度变量的维度,即可信度、吸引力和专业知识,以评估更深层次的名人可信度。关键词:信誉,品牌,广告,购买
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引用次数: 0
REAKSI PASAR PADA AKSI KORPORASI STOCK SPLIT EMITEN DI BURSA EFEK INDONESIA 市场对印尼证券交易所股票分割交易的反应
Pub Date : 2023-08-08 DOI: 10.32534/jv.v18i2.4224
Dedeh Sri Sudaryanti, Yuyun Yuniasih, A. Munawar
Stock split is one of the corporate activities used to increase stock liquidity. The content of information contained in the company's stock split corporate action still shows that the phenomenon related to the stock split shows inconsistent results. This study aims to obtain empirical evidence by analyzing abnormal returns and stock trading volume before and after the stock split announcement. The research was conducted on companies listed on the Indonesia Stock Exchange in 2021 with a data collection technique using the purposive sampling method and 8 companies were obtained. The data used is secondary data from the official website of the Indonesia Stock Exchange. The research data analysis tool used the Wilcoxon signed rank test with IBM SPSS version 27 through an even study approach with an observation period of 5 days before and 5 days after the stock split event. The results of this study indicate that there is a market reaction as evidenced by a significant difference between abnormal returns and stock trading volume before and after the stock split announcement. Keywords: Stock Split; Abnormal Return
股票分割是公司用来增加股票流动性的一种行为。公司股票分割公司行为所包含的信息内容仍然表明,与股票分割相关的现象呈现出不一致的结果。本研究旨在通过分析拆股公告前后的异常收益和股票交易量来获得经验证据。本研究以2021年在印尼证券交易所上市的公司为对象,采用有目的抽样方法进行数据收集技术,共获得8家公司。本文数据为二手数据,来源于印尼证券交易所官网。研究数据分析工具采用IBM SPSS version 27的Wilcoxon sign rank检验,采用均匀研究方法,观察期为股票拆分事件前后5天。本研究结果表明,在股票分拆公告前后,异常收益与股票交易量之间存在显著差异,证明存在市场反应。关键词:股票分割;异常返回
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引用次数: 0
PENGARUH WORK LIFE BALANCE, STRES KERJA DAN BEBAN KERJA TERHADAP TURNOVER INTENTION
Pub Date : 2023-08-05 DOI: 10.32534/jv.v18i2.4193
Umi Farida, Titi Rapini, Rizki Listyono Putro
Many workers often change jobs. The purpose of this study is to determine the effect of work life balance, work stress and workload on turnover intention at PT. Daya Surya Sejahtera Ponorogo and Luwes Ponorogo Supermarket and the differences between the two. This study used a simple random sampling method, by taking a sample of 20% of the 273 employee population, so there were 50 samples from PT. Daya Surya Sejahtera Ponorogo and Luwes Ponorogo supermarket. This study uses a quantitative research approach, using the Independent sample t test for data analysis. The analysis technique used is the IBM SPSS 23 software version. The types of data in this study are primary and secondary data. The result was found that the effect of work life balance, work stress and workload had a positive and significant effect on turnover intention among employees of PT. Daya Surya Sejahtera Ponorogo and Luwes Ponorogo Supermarket. The magnitude of the influences of the Luwes Ponorogo Supermarket is greater. It’s hoped that the existing turnover intention problems can be found and get the right solutions in addressing work life balance, work stress and workload. So that it can improve the human resources section in employee management. Keywords: Turnover Intention, Workload
许多工人经常换工作。本研究旨在探讨PT. Daya Surya Sejahtera Ponorogo和Luwes Ponorogo超市员工的工作生活平衡、工作压力和工作量对离职倾向的影响,以及两者之间的差异。本研究采用简单随机抽样的方法,从273名员工中抽取20%的样本,即从PT. Daya Surya Sejahtera Ponorogo和Luwes Ponorogo超市抽取50个样本。本研究采用定量研究方法,采用独立样本t检验进行数据分析。使用的分析技术是IBM SPSS 23软件版本。本研究的数据类型分为一手数据和二手数据。结果发现,工作生活平衡、工作压力和工作量对PT. Daya Surya Sejahtera Ponorogo和Luwes Ponorogo超市员工的离职倾向有显著的正向影响。Luwes Ponorogo超市的影响幅度更大。希望能从工作与生活的平衡、工作压力、工作量等方面发现员工存在的离职倾向问题,并找到正确的解决方法。从而可以完善人力资源部门对员工的管理。关键词:离职意向;工作量
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引用次数: 0
Pengaruh NPL dan LDR Terhadap Kinerja Keuangan dengan NIM Sebagai Variabel Intervening NPL和LDR对NIM作为变量干预的财务表现的影响
Pub Date : 2023-08-05 DOI: 10.32534/jv.v18i2.4235
Laily Yuli Astuti, Achmad Badjuri
Factors that affect financial performance can come from various profitability performance indicated by several indicators. Measuring the level of profitability is very important, this aims to guarantee whether the profits targeted by the company in several periods have been achieved. This study aims to examine NPL and LDR on financial performance proxied by ROA with NIM as the intervening variable. The population used in this study were banks listed on the IDX for the 2020-2022 period, with a total population of 47 banks. Sampling was carried out using purposive sampling method, so that 40 banks are obtained. Data analysis techniques in this study were carried out using multiple linier regression analysis methods. The results showed that NPL had a negative effect on NIM. LDR has no effect on NIM. NPL has a negative effect on ROA. LDR has no effect on ROA. NIM has a positive effect on ROA. NIM cannot mediate NPL and LDR against ROA. Keyword : NPL, LDR, NIM, ROA
影响财务绩效的因素可以来自由几个指标所表示的各种盈利能力绩效。衡量盈利水平是非常重要的,它的目的是保证公司在几个时期的利润目标是否已经实现。本研究以资产收益率(NIM)为中介变量,探讨不良贷款率和贷存率对财务绩效的影响。本研究中使用的人口是IDX在2020-2022年期间上市的银行,总人口为47家银行。采用目的抽样法进行抽样,共得到40家银行。本研究的数据分析技术采用多元线性回归分析方法。结果表明,不良贷款对NIM有负向影响。LDR对NIM没有影响。不良贷款对总资产回报率有负面影响。LDR对ROA没有影响。NIM对ROA有正向影响。NIM不能调解NPL和LDR对ROA的影响。关键词:不良贷款,贷款风险评估,资产净值,资产价值
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引用次数: 0
期刊
Value : Jurnal Manajemen dan Akuntansi
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