ABSTRACT This manuscript reports the results of a national survey of Internet use by churches and ministries. The mail survey to a random sample of 500 churches and ministries sought to determine the proportion of churches/ministries with Internet access, how the Internet was being used by their organization, and organizational characteristics. A total of 448 questionnaires were delivered and 113 were returned resulting in a response rate of 25.2%. About 93 percent of the respondents surveyed reported using a computer. Of that 93 percent, about 70 percent reported they had Internet access. When asked about how the Internet has helped their church, respondents reported communications with others as the most important benefit, followed by staying better informed on products and services, and as a research tool for sermons and Bible studies. Among respondent churches who had Internet access, about 37 percent had a webpage. Of those who did not have a webpage, 58 percent plan on having one within a year. The ...
{"title":"A Study of Church/Ministry Internet Usage","authors":"R. Stevens, P. Dunn, D. Loudon, H. Cole","doi":"10.1300/J093V07N01_03","DOIUrl":"https://doi.org/10.1300/J093V07N01_03","url":null,"abstract":"ABSTRACT This manuscript reports the results of a national survey of Internet use by churches and ministries. The mail survey to a random sample of 500 churches and ministries sought to determine the proportion of churches/ministries with Internet access, how the Internet was being used by their organization, and organizational characteristics. A total of 448 questionnaires were delivered and 113 were returned resulting in a response rate of 25.2%. About 93 percent of the respondents surveyed reported using a computer. Of that 93 percent, about 70 percent reported they had Internet access. When asked about how the Internet has helped their church, respondents reported communications with others as the most important benefit, followed by staying better informed on products and services, and as a research tool for sermons and Bible studies. Among respondent churches who had Internet access, about 37 percent had a webpage. Of those who did not have a webpage, 58 percent plan on having one within a year. The ...","PeriodicalId":109742,"journal":{"name":"Journal of Customer Service in Marketing and Management","volume":"126 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2002-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129784071","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT Marketing's acceptance by most not-for-profit organizational types (e.g., healthcare, the arts, education, social causes, politics, etc.) has been sometimes slow, but always inevitable. This is not so with religious organizations. While the marketing literature is replete with positive commentary on the use of marketing by religious institutions, complete with “how to” advice for novice religious organization administrators, the religious literature has not been uniformly accepting of marketing thought. This article provides a comprehensive review of both literatures, identifying what we have learned from empirical studies as well as conceptual work on the subject. Tables provide a summary of major findings.
{"title":"Marketing and Religion","authors":"B. Wrenn, Phylis M. Mansfield","doi":"10.1300/J093V07N01_06","DOIUrl":"https://doi.org/10.1300/J093V07N01_06","url":null,"abstract":"ABSTRACT Marketing's acceptance by most not-for-profit organizational types (e.g., healthcare, the arts, education, social causes, politics, etc.) has been sometimes slow, but always inevitable. This is not so with religious organizations. While the marketing literature is replete with positive commentary on the use of marketing by religious institutions, complete with “how to” advice for novice religious organization administrators, the religious literature has not been uniformly accepting of marketing thought. This article provides a comprehensive review of both literatures, identifying what we have learned from empirical studies as well as conceptual work on the subject. Tables provide a summary of major findings.","PeriodicalId":109742,"journal":{"name":"Journal of Customer Service in Marketing and Management","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2002-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121298166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Elaine M. Notarantonio, C. Quigley, Reverend Edward S. Cardente
ABSTRACT Strategic planning is a process that has been adopted by numerous not-for-profit organizations. The role that the marketing function of not-for-profit organizations has in the strategic planning process however, is not well documented, especially in the case of religious organizations. This study describes a case of one Roman Catholic parish's experience. A strategic marketing planning framework was used which borrows from that presented by Kotler and Andreasen (1996). A comprehensive needs assessment was also conducted. The case suggests that a number of important conditions are necessary for a successful outcome. Vision, leadership, and a commitment to the long terms are important factors. Community involvement is also critical.
{"title":"The Importance of Marketing in the Strategic Planning Process","authors":"Elaine M. Notarantonio, C. Quigley, Reverend Edward S. Cardente","doi":"10.1300/J093V06N02_01","DOIUrl":"https://doi.org/10.1300/J093V06N02_01","url":null,"abstract":"ABSTRACT Strategic planning is a process that has been adopted by numerous not-for-profit organizations. The role that the marketing function of not-for-profit organizations has in the strategic planning process however, is not well documented, especially in the case of religious organizations. This study describes a case of one Roman Catholic parish's experience. A strategic marketing planning framework was used which borrows from that presented by Kotler and Andreasen (1996). A comprehensive needs assessment was also conducted. The case suggests that a number of important conditions are necessary for a successful outcome. Vision, leadership, and a commitment to the long terms are important factors. Community involvement is also critical.","PeriodicalId":109742,"journal":{"name":"Journal of Customer Service in Marketing and Management","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2000-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115343396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Cybernuns: Religious Sisters' Perceptions of Computer Training","authors":"Deborah J. Smith","doi":"10.1300/J093V06N02_02","DOIUrl":"https://doi.org/10.1300/J093V06N02_02","url":null,"abstract":"","PeriodicalId":109742,"journal":{"name":"Journal of Customer Service in Marketing and Management","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2000-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116559989","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT This article describes how market segmentation, a management tool widely employed by businesses, can be used to enhance the effectiveness of the ministry of a church by dividing the people in a church community into distinct groups that share common characteristics and needs. The authors suggest five major variables that can be used to divide a church community into groups: demographic, geographic, psychographic, behavioral characteristics, and benefit expectation. Market segmentation can strengthen the ministry of a church by helping the church focus on the needs of its community, identify special ministries that should be developed, prioritize programs, design specific programs, allocate scarce resources, and better evaluate the impact of specific programs.
{"title":"Utilizing Market Segmentation in Church Marketing and Management","authors":"Edward L. Felton, M. Reed","doi":"10.1300/J093V06N02_03","DOIUrl":"https://doi.org/10.1300/J093V06N02_03","url":null,"abstract":"ABSTRACT This article describes how market segmentation, a management tool widely employed by businesses, can be used to enhance the effectiveness of the ministry of a church by dividing the people in a church community into distinct groups that share common characteristics and needs. The authors suggest five major variables that can be used to divide a church community into groups: demographic, geographic, psychographic, behavioral characteristics, and benefit expectation. Market segmentation can strengthen the ministry of a church by helping the church focus on the needs of its community, identify special ministries that should be developed, prioritize programs, design specific programs, allocate scarce resources, and better evaluate the impact of specific programs.","PeriodicalId":109742,"journal":{"name":"Journal of Customer Service in Marketing and Management","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2000-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115443762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT Theological education is undergoing great change. In recognition of this change, this study addresses the unavailability of business education in the required curricula of graduate schools of theology. A survey was faxed to the deans of 310 randomly selected schools of theology. One hundred and eleven deans representing over 20 different denominations responded to the survey. Questions addressed the availability of business courses in the curriculums. Also solicited were the deans' opinions as to whether or not graduating students of theology were prepared in basic business skills to effectively lead all areas of church administration. Results indicate that 74% of the theology schools surveyed do not require or offer (92.66%) courses in basic business skills. Furthermore, an overwhelming majority (90.83%) of deans felt that most graduating theology students are not well prepared in the basic business skills necessary for effective church management.
{"title":"Role Changes Within the Clergy","authors":"C. Duvall, Kathleen Pinson","doi":"10.1300/J093V06N02_04","DOIUrl":"https://doi.org/10.1300/J093V06N02_04","url":null,"abstract":"ABSTRACT Theological education is undergoing great change. In recognition of this change, this study addresses the unavailability of business education in the required curricula of graduate schools of theology. A survey was faxed to the deans of 310 randomly selected schools of theology. One hundred and eleven deans representing over 20 different denominations responded to the survey. Questions addressed the availability of business courses in the curriculums. Also solicited were the deans' opinions as to whether or not graduating students of theology were prepared in basic business skills to effectively lead all areas of church administration. Results indicate that 74% of the theology schools surveyed do not require or offer (92.66%) courses in basic business skills. Furthermore, an overwhelming majority (90.83%) of deans felt that most graduating theology students are not well prepared in the basic business skills necessary for effective church management.","PeriodicalId":109742,"journal":{"name":"Journal of Customer Service in Marketing and Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2000-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128596380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT Proper site selection is critical to the effectiveness of the facilities churches use to serve their membership. This discussion covers a number of major considerations necessary in making good facility location decisions. Churches need to first identify who they are trying to serve with the facilities in question. Other major factors include the level of service to be offered; the number of facilities to be developed; various site-specific considerations such as affordability, area growth patterns, site accessibility, compatibility with neighboring buildings, neighborhood relationships and zoning, parking issues; and basic facility design issues.
{"title":"Basic Issues in Locating and Developing Effective Church Facilities","authors":"R. Stevens, D. Loudon, S. Williamson","doi":"10.1300/J093V06N02_05","DOIUrl":"https://doi.org/10.1300/J093V06N02_05","url":null,"abstract":"ABSTRACT Proper site selection is critical to the effectiveness of the facilities churches use to serve their membership. This discussion covers a number of major considerations necessary in making good facility location decisions. Churches need to first identify who they are trying to serve with the facilities in question. Other major factors include the level of service to be offered; the number of facilities to be developed; various site-specific considerations such as affordability, area growth patterns, site accessibility, compatibility with neighboring buildings, neighborhood relationships and zoning, parking issues; and basic facility design issues.","PeriodicalId":109742,"journal":{"name":"Journal of Customer Service in Marketing and Management","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2000-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123891591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT Using popular literature and the results of a survey of 476 undergraduates enrolled at two CCCU schools, I propose that the personal financial education of Christian college students is lacking. While students have a good understanding of the Scriptural basis of money, their knowledge is not realized in practice. Christian colleges and universities can address this deficiency by requiring all undergraduates to complete a course in personal finance. This requirement may have secondary benefits for the institution in the form of increased alumni participation and giving, lower student default rates, and increasing enrollments.
{"title":"Teaching Personal Finance","authors":"B. K. Andrews","doi":"10.1300/J093V06N01_02","DOIUrl":"https://doi.org/10.1300/J093V06N01_02","url":null,"abstract":"ABSTRACT Using popular literature and the results of a survey of 476 undergraduates enrolled at two CCCU schools, I propose that the personal financial education of Christian college students is lacking. While students have a good understanding of the Scriptural basis of money, their knowledge is not realized in practice. Christian colleges and universities can address this deficiency by requiring all undergraduates to complete a course in personal finance. This requirement may have secondary benefits for the institution in the form of increased alumni participation and giving, lower student default rates, and increasing enrollments.","PeriodicalId":109742,"journal":{"name":"Journal of Customer Service in Marketing and Management","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2000-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122946732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT Retaining current members, attracting prospective members, and reactivating dormant memberships remain fundamental marketing tasks for building and preserving a healthy and thriving church. Pastors are faced with many advertising and promotional choices. Evidence from previous studies are reported and their marketing implications discussed.
{"title":"Marketing Your Church with Advertising and Promotion Strategies That Work","authors":"W. Joseph, M. Webb","doi":"10.1300/J093V06N01_03","DOIUrl":"https://doi.org/10.1300/J093V06N01_03","url":null,"abstract":"ABSTRACT Retaining current members, attracting prospective members, and reactivating dormant memberships remain fundamental marketing tasks for building and preserving a healthy and thriving church. Pastors are faced with many advertising and promotional choices. Evidence from previous studies are reported and their marketing implications discussed.","PeriodicalId":109742,"journal":{"name":"Journal of Customer Service in Marketing and Management","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2000-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133041656","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Descriptive statistics on annual household giving are presented for the 106 parishes of the Catholic Diocese of Rockford, Illinois. Regression analysis is used to determine the effect on the level ...
{"title":"The Effect of Parish Financial Reports on the Level of Giving","authors":"W. Lenell, R. Boissoneau","doi":"10.1300/J093V06N01_06","DOIUrl":"https://doi.org/10.1300/J093V06N01_06","url":null,"abstract":"Descriptive statistics on annual household giving are presented for the 106 parishes of the Catholic Diocese of Rockford, Illinois. Regression analysis is used to determine the effect on the level ...","PeriodicalId":109742,"journal":{"name":"Journal of Customer Service in Marketing and Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2000-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131926055","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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