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The Extent of Use of Technology for Effective Management of Operations in the Service Sector: A Survey of Auto Part Stores 技术在服务行业有效经营管理中的应用程度:对汽车零部件商店的调查
Pub Date : 1998-08-28 DOI: 10.1300/J127V04N03_07
Tom Bramorski, Jerry Gosepuncl, M. Madan, J. Motwani
Abstract Technology has been used extensively in managing business functions in various industrial and service sectors. The use of technology in automobile parts stores for effective managing of operations has been mainly in the area of order entry and report generation. In this study we investigate, through a questionnaire survey, the extent of use of technology by auto parts stores in Wisconsin. Wc also investigate the use of formal inventory management techniques by these businesses for enhancing customer service.
摘要技术已广泛应用于各种工业和服务部门的业务功能管理。在汽车配件商店中使用技术来有效地管理业务主要是在订单输入和报告生成方面。在这项研究中,我们调查,通过问卷调查,在威斯康星州的汽车零部件商店使用技术的程度。我们还调查了这些企业使用正式的库存管理技术来提高客户服务。
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引用次数: 0
Return on Quality (ROQ) in Professional Services 专业服务的质量回报(ROQ)
Pub Date : 1998-08-28 DOI: 10.1300/J127V04N03_01
M. Angur, R. Nataraajan, Hugh J. Guffey
Abstract The purpose of this paper is to assess the relevance of the return on quality (ROQ) approach to professional service firms. Using a sample of management consulting firms, managerial attitudes toward the assumptions underlying the ROQ approach were measured and compared with their firm's project mix, comprising Pacesetters, Significant Projects, Bread and Butter Projects and Analytical Work on Project Data. Results indicate that, although Pacesetters account for only a small proportion of the projects undertaken, firms with the highest proportion of the Pacesetters' type of challenging project experience tend to be most likely to consider service quality efforts an investment in their business and to believe that such efforts should be financially accountable. Further, successful firms, measured in terms of sales billings, appear to be more positively inclined toward both considering service quality an investment in their business and making quality financially accountable. Also, results indicate ...
摘要本文的目的是评估质量回报(ROQ)方法对专业服务公司的相关性。利用管理咨询公司的样本,测量了管理层对ROQ方法基础假设的态度,并将其与公司的项目组合进行了比较,包括标竿、重要项目、面包和黄油项目和项目数据分析工作。结果表明,虽然领跑者只占所承担项目的一小部分,但具有领跑者类型挑战性项目经验比例最高的公司往往最有可能将服务质量努力视为对其业务的投资,并相信这种努力应该在财务上负责。此外,以销售额衡量的成功公司似乎更积极地倾向于将服务质量视为对其业务的投资,并使质量在财务上负责。此外,结果表明……
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引用次数: 0
Buyer-Seller Interaction, Capacity Management, and Relationship Marketing 买卖双方互动、能力管理和关系营销
Pub Date : 1998-08-28 DOI: 10.1300/J127V04N03_05
S. Valentine, Gene Brown
Abstract This paper provides insight into the dynamic sales processes that occur in the restaurant industry. Its primary purpose is to provide hospitality marketers and managers a framework tor improving overall sales in food and beverage organizations. After outlining this framework for increased restaurant sales, a detailed overview of buyer-seller interaction, relationship marketing, and restaurant management literature is provided to give the reader an understanding of previous Studies.
摘要本文提供了对发生在餐饮业的动态销售过程的洞察。其主要目的是为酒店营销人员和管理人员提供一个框架,以提高食品和饮料组织的整体销售。在概述了增加餐厅销售的框架之后,提供了买卖双方互动,关系营销和餐厅管理文献的详细概述,以使读者了解以前的研究。
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引用次数: 2
Church of England Clergy Attitudes Towards Marketing Activities: A Qualitative Perspective 英国教会神职人员对营销活动的态度:定性视角
Pub Date : 1998-04-08 DOI: 10.1300/J093V04N01_06
Ann L. Sherman, James F. Devlin
ABSTRACT Churches in Britain are increasingly seen to be engaging in what have been termed marketing activities. Although a small number of studies exist about clergy attitudes towards the use of marketing techniques in a church setting in the US, little research exists in the UK context. This paper examines British clergy attitudes towards the use of marketing attitudes from a qualitative perspective focusing on possible conflicts between the use of such techniques and the evangelistic mission of the church, the use of long range planning, and the Church's recent attempt to develop a logo. UK clergy opinions indicate a reluctant acceptance of the use of marketing within the Church of England.
英国的教会越来越多地参与到所谓的营销活动中。尽管有少量研究是关于美国神职人员对在教堂环境中使用营销技巧的态度,但在英国的研究很少。本文从定性的角度考察了英国神职人员对使用营销态度的态度,重点是使用这种技术与教会的福音使命之间可能存在的冲突,使用长期规划,以及教会最近试图开发一个标志。英国神职人员的意见表明,他们不愿意接受在英国国教内部使用营销手段。
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引用次数: 7
Strategic Marketing of Church Volunteers 教会义工的策略营销
Pub Date : 1998-04-08 DOI: 10.1300/J093V04N01_01
Walter Wymer
ABSTRACT Building upon earlier work in JMMM, this article describes how a marketing-oriented church can develop marketing strategies for one of its key constituencies-church volunteers. Volunteers ...
本文以JMMM早期的工作为基础,描述了一个以市场为导向的教会如何为其关键选民之一——教会志愿者——制定营销策略。志愿者……
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引用次数: 13
A Longitudinal Study of Parochial Contributions: A Pilot Study 地区贡献的纵向研究:一项初步研究
Pub Date : 1998-04-08 DOI: 10.1300/J093V04N01_07
M. Cotter, J. Henley, J. Herrington
ABSTRACT Parishioners' contributions are analyzed for a U.S. Roman Catholic church covering a 22-year period. Inflation-adjusted statistics are offered along with trend analysis including breakdowns on a yearly, monthly and weekly basis. Unlike surveys which may rely on memory and be vulnerable to sociat pressure, the data used in this study is directly observable and based on dollar tabulations-actual giving. The analysis may offer a point of comparison for future studies to uncover current Catholic giving trends. This information may be useful for administrators in forecasting revenues for more effective budget preparation.
摘要:本文分析了美国罗马天主教堂22年来教民的贡献。通货膨胀调整后的统计数据以及趋势分析,包括每年,每月和每周的细分。不像那些可能依赖于记忆和易受社会压力影响的调查,本研究中使用的数据是直接可观察的,基于美元表格-实际捐赠。该分析可能为未来的研究提供一个比较点,以揭示当前天主教捐赠的趋势。这些资料可能对管理人员预测收入以更有效地编制预算有用。
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引用次数: 2
Addicted to Quality 沉迷于质量
Pub Date : 1998-04-08 DOI: 10.1300/J093V04N01_02
R. Orwig, L. Orwig
ABSTRACT In the quest for greater efficiency and effective operation the church may find help in the secular world's approach to quality management. The language of quality is well established in many secular institutions. Many church members have seen the positive effects of quality thinking in their work environments. The effectiveness of these concepts in the secular environment is a strong argument for considering their application into the church environment. The major concepts supporting quality management are discussed with relationship to scriptural tenets. Lastly, the potential effectiveness of these concepts is explored in a hypothetical church scenario.
在追求更高的效率和有效的运作中,教会可以在世俗世界的质量管理方法中找到帮助。质量的语言在许多世俗机构中已经确立。许多教会成员都在他们的工作环境中看到了高质量思考的积极影响。这些概念在世俗环境中的有效性是考虑将其应用于教会环境的有力论据。讨论了支持质量管理的主要概念及其与圣经原则的关系。最后,在一个假设的教堂场景中探讨了这些概念的潜在有效性。
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引用次数: 5
Utilizing Conjoint Analysis in Church Preference Studies: An Exploratory Study 联合分析在教会偏好研究中的应用:一项探索性研究
Pub Date : 1998-04-08 DOI: 10.1300/J093V04N01_05
J. Considine, G. Lepak
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引用次数: 3
Customer Service Employees: Predictors of Job Tension and Job Satisfaction 客服员工:工作紧张与工作满意度的预测因子
Pub Date : 1998-03-25 DOI: 10.1300/J127V04N02_03
K. E. Clow, Jerry D. Rogers, D. Baack
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引用次数: 4
The Japanese Consumer 日本消费者
Pub Date : 1998-03-25 DOI: 10.1300/J127V04N02_02
P. Herbig, C. Howard
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引用次数: 0
期刊
Journal of Customer Service in Marketing and Management
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