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Virtual Co-Creation with Customers in the Early Stages of New Product Development 新产品开发初期与客户的虚拟共同创造
Pub Date : 2017-10-16 DOI: 10.2139/ssrn.3053800
H. Ernst, Wayne D. Hoyer, M. Krafft, J. Soll
Virtual ‘co-creation’ can be a more effective way to integrate customers into the NPD process. In our study, we examine the effectiveness of virtual co-creation in the early stages of new product development (i.e. idea generation). Specifically, we focus on multiple contingent factors that can potentially impact the outcomes of co-creating activities in terms of the quality of submitted ideas by customers. Based on two integrated empirical studies, we analyze whether certain design elements of virtual co-creation activities, specific customer characteristics, brand relationship characteristics and selected interactions between those variables impact the quality of submitted ideas. We find that design aspects of virtual co-creation such as incentives, seed ideas, topic scope and task-related information have no or only little impact on the quality of submitted ideas. Customers who have a high level of latent dissatisfaction with existing products, a high level of creativity, and a strong commitment to the brand produce higher quality new product ideas. The interaction between latent dissatisfaction and intention to recommend is significant which reinforces the notion that dissatisfied customers with high levels of brand loyalty come up with high quality new product ideas.
虚拟的“共同创造”是将客户整合到新产品开发过程中更有效的方式。在我们的研究中,我们考察了虚拟共同创造在新产品开发的早期阶段(即创意产生)的有效性。具体来说,我们关注的是可能影响共同创造活动结果的多种偶然因素,即客户提交的创意的质量。基于两项整合的实证研究,我们分析了虚拟共创活动的某些设计元素、特定的客户特征、品牌关系特征以及这些变量之间的选择交互是否影响提交的创意质量。我们发现,虚拟共同创造的设计方面,如激励、种子想法、主题范围和任务相关信息,对提交想法的质量没有或只有很小的影响。对现有产品潜在不满程度高、创造力高、对品牌有强烈承诺的客户会产生更高质量的新产品创意。潜在不满意和推荐意愿之间的相互作用是显著的,这加强了具有高品牌忠诚度的不满意的客户提出高质量新产品想法的概念。
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引用次数: 7
R&D Policy and Technological Trajectories of Regions: Evidence from the EU Framework Programmes 区域研发政策与技术轨迹:来自欧盟框架计划的证据
Pub Date : 2017-08-28 DOI: 10.2139/ssrn.3027919
Wolf-Hendrik Uhlbach, P. Balland, Thomas Scherngell
It is widely acknowledged that new technological specializations of regions are to a large extent driven by the recombination of existing knowledge and capabilities. Since this process is path-dependant and self-reinforcing, it can easily lead to technological lock-ins. A key issue is therefore to evaluate whether public policy can impact technological trajectories of regions and how it can be more effective. To address this issue, we analyze quantitatively and systematically the relation between R&D subsidies and new technological specializations of European regions from 1999 to 2010. R&D subsidies are identified by using the EU Framework Pro- grammes (FP) from the EUPRO database, and matched with patent documents from the OECD-REGPAT database. Using a fixed-effects linear probability model, our results indicate that FP participations have a positive but relatively small effect on the development of new specializations of regions, and that it can compensate for a lack of local related capabilities. We also find evidence that R&D subsidies have the highest impact if the level of relatedness with the new technology is neither too low (policy can not build a cathedral in the desert) nor too high (if all the capabilities are already present there is no need for policy).
人们普遍认为,区域的新技术专业化在很大程度上是由现有知识和能力的重组所驱动的。由于这个过程是路径依赖和自我强化的,它很容易导致技术锁定。因此,一个关键问题是评估公共政策是否能够影响区域的技术轨迹,以及如何才能更有效。为了解决这一问题,我们定量系统地分析了1999 - 2010年欧洲地区研发补贴与新技术专业化之间的关系。通过使用来自EUPRO数据库的欧盟框架计划(FP)来确定研发补贴,并与来自OECD-REGPAT数据库的专利文件进行匹配。利用固定效应线性概率模型,我们的研究结果表明,计划生育参与对地区新专业发展具有积极但相对较小的影响,并且可以弥补当地相关能力的不足。我们还发现证据表明,如果与新技术的相关性水平既不太低(政策不能在沙漠中建造大教堂)也不太高(如果所有能力都已经存在,则不需要政策),那么研发补贴的影响最大。
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引用次数: 16
Benefit as a Medium for Value Creation and Innovation 利益作为价值创造和创新的媒介
Pub Date : 2017-08-14 DOI: 10.2139/ssrn.3018564
B. Barnard
Grounded theory is used to examine the relationship between benefit and innovation. The benefits of a broad array of products were considered, and a list of benefit and functionality categories was devised. 84 products were considered, with little (no) restriction on brand, industry, or time frame. From this 16 benefit categories and 17 functionality categories were listed. These benefit and functionality categories are seen as universal, and not product or industry or time specific. Benefit was equally examined and categorized from the vantage point of market entry and the replacement of existing or incumbent products. The notions of core benefit/functionality, as well as necessary and redundant benefit/functionality, were also used. Universal benefit and functionality categories should aid innovators and entrepreneurs, and bring greater coherency to their efforts. Also, benefit and functionality may equally reflect on customer satisfaction.
运用扎根理论来考察效益与创新之间的关系。考虑了一系列产品的好处,并设计了一系列好处和功能类别。84种产品被考虑,几乎没有品牌、行业或时间框架的限制。从中列出了16个利益类别和17个功能类别。这些好处和功能类别被视为通用的,而不是特定于产品、行业或时间的。从市场进入和替代现有或现有产品的有利角度对效益进行了同样的审查和分类。核心利益/功能的概念,以及必要和冗余的利益/功能,也被使用。普遍的利益和功能类别应有助于创新者和企业家,并使他们的努力更加协调一致。同样,利益和功能可能同样反映客户满意度。
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引用次数: 1
Study of Third Order Optical Nonlinearity in Disperse Orange-25 Dye-Doped Polymer Films Using Cw Laser 用连续波激光研究分散橙色-25染料掺杂聚合物薄膜的三阶光学非线性
Pub Date : 2017-06-27 DOI: 10.47992/ijaeml.2581.7000.0003
Sreeramana Aithal, S. Aithal, G. Bhat
The organic materials with the ability of self-focussing/defocusing through their light intensity-dependent refractive index and phase shift properties are potential materials in alloptical photonic devices have become interesting topic of continuous research. Several organic materials including dye-doped polymer films are attracting many researchers due to their advantages in terms of enhanced efficiency, and acceptable mechanical properties to fabricate useful devices. In this paper, we have reported the nonlinear optical properties like nonlinear absorption and nonlinear refraction of an organic dye Disperse Orange-25 (DO-25) doped in Polymethyl methacrylate-methacrylic acid (PMMA-MA) polymer matrix using open aperture and closed aperture Z-scan experimental methods by means of low power continuous wave (CW) laser beam. The optical limiting properties of these films are also studied using Type 1 and Type 2 configurations at different input powers using continuous wave (CW) laser beams of 532 nm wavelength. The nonlinear refractive index n2, nonlinear absorption coefficient β, changes in refractive index with input intensity, and the magnitude of third-order optical nonlinearity of the dye-doped film are experimentally determined. The saturated output power for type 1 and type 2 optical limiting are determined. The input limiting threshold and saturated output power level for both type 1 and type 2 optical limiting configurations are recorded. DO-25 dye-doped in PMMA-MA polymer film has shown saturation absorption at lower input irradiance and reverse saturation absorption at higher input irradiance and hence found to be a potential candidate for the third harmonic property based photonic devices.
利用与光强相关的折射率和相移特性具有自聚焦/离聚焦能力的有机材料是同色光光子器件的潜在材料,已成为人们不断研究的热点。包括染料掺杂聚合物薄膜在内的几种有机材料由于其在提高效率和可接受的机械性能方面的优势而吸引了许多研究人员。本文利用低功率连续波(CW)激光光束,采用开孔和闭孔z扫描实验方法,研究了有机染料DO-25掺杂在聚甲基丙烯酸甲酯(PMMA-MA)聚合物基体中的非线性吸收和非线性折射等非线性光学性质。利用532nm波长的连续波激光束,在不同的输入功率下,研究了1型和2型两种构型薄膜的光限特性。实验测定了染料掺杂薄膜的非线性折射率n2、非线性吸收系数β、折射率随输入强度的变化以及三阶光学非线性的大小。确定了1型和2型光限幅的饱和输出功率。记录类型1和类型2的光限制配置的输入限制阈值和饱和输出功率电平。在PMMA-MA聚合物薄膜中掺杂的DO-25染料在较低的输入辐照度下表现出饱和吸收,在较高的输入辐照度下表现出反向饱和吸收,因此被认为是基于三次谐波特性的光子器件的潜在候选者。
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引用次数: 3
Microgeography and the Direction of Inventive Activity 微观地理学与创新活动的方向
Pub Date : 2017-03-10 DOI: 10.2139/ssrn.2126890
Christian Catalini
I provide novel empirical evidence grounded in an original theoretical framework to explain why colocation matters for the rate, direction, and quality of scientific collaboration. To address endogeneity concerns due to selection into colocation and matching, I exploit the constraints imposed on the spatial allocation of labs on the Jussieu campus of Paris by the removal of asbestos from its buildings. Consistent with search costs constituting a major friction to collaboration, colocation increases the likelihood of joint research by 3.5 times, an effect that is mostly driven by lab pairs that face higher search costs ex ante. Furthermore, separation does not negatively affect collaboration between previously colocated labs. However, while colocated labs grow increasingly similar in topics and literature cited, separated ones embark on less correlated research trajectories. Research outcomes, instead, seem to be mostly influenced by how distance affects execution costs: after colocation, labs are more lik...
我提供了基于原始理论框架的新颖经验证据,以解释为什么托管对科学合作的速度、方向和质量很重要。为了解决由于选择和匹配而产生的内生性问题,我利用了对巴黎Jussieu校园实验室空间分配的限制,从建筑物中移除石棉。与搜索成本构成合作的主要摩擦一致,托管将联合研究的可能性提高了3.5倍,这一效应主要是由事先面临更高搜索成本的实验室配对驱动的。此外,分离并不会负面地影响先前合并的实验室之间的协作。然而,当合并的实验室在主题和文献引用方面变得越来越相似时,分离的实验室却走上了不那么相关的研究轨迹。相反,研究结果似乎主要受到距离对执行成本的影响:在托管之后,实验室更有可能……
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引用次数: 181
An Online Appendix to 'Multidimensional Platform Design' “多维平台设计”在线附录
Pub Date : 2017-01-31 DOI: 10.2139/ssrn.2891805
Andre Veiga, E. Weyl, A. White
This appendix provides formal details to accompany the forthcoming article "Multidimensional Platform Design" in the 2017 American Economic Review Papers and Proceedings and available at: http://ssrn.com/abstract=2891806.
本附录提供了2017年《美国经济评论论文与论文集》中即将发表的文章“多维平台设计”的正式细节,可在http://ssrn.com/abstract=2891806上查阅。
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引用次数: 0
Product Quality in a Distribution Channel With Inventory Risk 具有库存风险的分销渠道中的产品质量
Pub Date : 2017-01-01 DOI: 10.2139/ssrn.2600278
Kinshuk Jerath, Sang‐Hyun Kim, R. Swinney
In many industries, product design and manufacturing lead-times are sufficiently long that both the quality level of a product and the amount of inventory produced must be determined well before a firm knows what the actual demand will be. On the other hand, price is typically adjusted dynamically in response to observed demand. In this paper, we conduct a generalized theoretical analysis of such a setting. We first consider a centralized channel and characterize the optimal decisions by establishing relationships that must hold between the elasticity of cost of quality and the elasticity of revenue, show that quality and inventory are substitutes, and more- over show that quality rather than inventory can be a primary lever to mitigate the impact of demand uncertainty. Next, we consider a decentralized channel, in which a manufacturer deter- mines quality and contractual terms, while a retailer determines inventory and retail price. We find that the channel is not coordinated under the optimal wholesale price contract and, counter to standard intuition, product quality can be higher compared to a centralized channel because a simple wholesale price contract shields the manufacturer from inventory risk. We then examine two more sophisticated contracts: quantity discounts and buyback contracts. For the former, we derive the optimal quantity discount schedule, show that it can coordinate the channel even in the presence of joint decisions on quality, inventory and responsive pricing, and determine how it varies as the product and market characteristics change. For the latter, we show that buyback contracts can coordinate the channel only if the manufacturer can specify retail price ceilings that depend on the realized demand outcome, which is an unrealistic contracting instrument. We thus conclude that the contracts that are more likely to be implemented in practice in settings similar to our own are wholesale price contracts (because of their simplicity) and quantity discount con- tracts (because they offer a robust and implementable mechanism to coordinate the channel, with moderate complexity); this is consistent with observations from industry.
在许多行业中,产品设计和制造的交货期都很长,因此必须在公司知道实际需求之前就确定产品的质量水平和库存数量。另一方面,价格通常根据观察到的需求动态调整。在本文中,我们对这种设置进行了广义的理论分析。我们首先考虑一个集中的渠道,并通过建立质量成本弹性和收入弹性之间的关系来表征最优决策,表明质量和库存是替代品,并进一步表明质量而不是库存可以成为减轻需求不确定性影响的主要杠杆。接下来,我们考虑一个分散的渠道,其中制造商决定质量和合同条款,而零售商决定库存和零售价格。我们发现,在最优批发价格合同下,渠道并不协调,与标准直觉相反,与集中式渠道相比,产品质量可能更高,因为简单的批发价格合同使制造商免受库存风险的影响。然后我们研究两个更复杂的合同:数量折扣和回购合同。对于前者,我们导出了最优数量折扣计划,证明了即使在质量、库存和响应性定价共同决策的情况下,它也能协调渠道,并确定了它如何随着产品和市场特征的变化而变化。对于后者,我们证明了回购合约只有在制造商能够规定依赖于已实现需求结果的零售价格上限时才能协调渠道,这是一个不现实的契约工具。因此,我们得出结论,在类似于我们自己的环境中,更有可能在实践中实施的合同是批发价格合同(因为它们简单)和数量折扣合同(因为它们提供了一个强大的、可实施的机制来协调渠道,具有适度的复杂性);这与工业界的观察结果一致。
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引用次数: 77
Sensory Aspects of Package Design 包装设计的感官方面
Pub Date : 2017-01-01 DOI: 10.1016/J.JRETAI.2016.12.002
Aradhna Krishna, Luca Cian, Nilüfer Z. Aydınoğlu
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引用次数: 168
Theoretical and Methodological Aspects of Innovation Development in Modern Economic Systems 现代经济体系中创新发展的理论与方法研究
Pub Date : 2016-12-31 DOI: 10.5709/CE.1897-9254.223
Irina V. V. Gashenko, S. Vokina, D. G. Romanov, T. Bezrukova, Y. Kozenko
The purpose of this article is to classify existing approaches to analyzing theoretical and methodological aspects of innovation development in modern economic systems. We also present a new approach based on existing ones that combines advantages, eliminates drawbacks, and offers means of analyzing innovation development in modern economic systems and that presents optimal models of innovation development in modern economic systems. The authors develop and approbate – based on the case of present-day Russia – proprietary methodologies for examining innovation development in modern economic systems. It involves the calculation of an index of innovation development that reflects current levels of innovation development in economic systems and possibilities and perspectives related to innovation development in economic systems in the near future. The authors classify approaches to the analysis of theoretical and methodological aspects of innovation development in modern economic systems as criteria on innovation development in economic systems. Within this classification, the authors distinguish between and conduct comparative analyses of the following three main approaches: plan-factual, ranking, and indexing, which involve making various theoretical assumptions on innovation development in modern economic systems and on the use of various methodologies. The authors present a new approach to the analysis of theoretical and methodological aspects of innovation development in modern economic systems that eliminate drawbacks of existing approaches and that present unique advantages (simple calculations and universal use). In turn, an optimal model of innovation development in modern economic systems is offered.
本文的目的是对分析现代经济体系中创新发展的理论和方法方面的现有方法进行分类。在现有方法的基础上,提出了一种扬长补短的新方法,为现代经济系统创新发展提供了分析方法,并提出了现代经济系统创新发展的最优模型。作者发展和认可-基于当今俄罗斯的情况下-专有的方法来检查创新发展在现代经济制度。它涉及到创新发展指数的计算,该指数反映了经济系统中创新发展的当前水平以及在不久的将来经济系统中创新发展的可能性和前景。作者将现代经济系统创新发展的理论和方法分析方法归类为经济系统创新发展的标准。在这一分类中,作者区分并比较分析了以下三种主要方法:计划-事实、排名和索引,这三种方法涉及对现代经济体系中创新发展的各种理论假设和各种方法的使用。作者提出了一种新的方法来分析现代经济系统中创新发展的理论和方法方面,这种方法消除了现有方法的缺点,并呈现出独特的优势(计算简单和普遍使用)。进而提出了现代经济系统中创新发展的最优模型。
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引用次数: 12
Agency Conflict in Internal Corporate Innovation Contests 企业内部创新竞赛中的代理冲突
Pub Date : 2016-12-19 DOI: 10.2139/ssrn.2887679
S. Ransbotham, G. Westerman
Crowdsourcing innovation aims to solicit a large volume of diverse ideas but inherently increases demands on resources to assess those contributions. As a result, organizations may now crowdsource the assessment of the ideas as well. However, crowd assessment of crowd generated ideas may diverge from organizational objectives. We investigate crowd versus expert assessment in the context of a recurring innovation contest at a global technology company. Textual analysis of 14,697 submitted ideas reveals agency conflict between the two assessments. Experts focus on stated corporate objectives, while the preferences of the employee crowd negatively relate to corporate direction. Topic popularity and social concerns influence crowds of employees. While experts exhibit less agency conflict than employees relative to stated corporate objectives, they are far less numerous and potentially more expensive than employee resources. We identify hybrid mechanisms that balance use of constrained expert resources with the potential assessment biases of the crowd.
众包创新旨在征求大量不同的想法,但本质上增加了对评估这些贡献的资源需求。因此,组织现在也可以将对这些想法的评估外包出去。然而,群体对群体产生的想法的评估可能会偏离组织目标。我们在一家全球科技公司反复出现的创新竞赛的背景下调查了群体与专家评估。对14,697份提交的意见的文本分析显示,两种评估之间存在机构冲突。专家关注的是既定的公司目标,而员工群体的偏好与公司方向呈负相关。话题热度和社会关注影响着员工群体。虽然与员工相比,专家在公司既定目标方面表现出较少的代理冲突,但他们的数量要少得多,而且可能比员工资源更昂贵。我们确定了混合机制,以平衡使用有限的专家资源与群体的潜在评估偏差。
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引用次数: 3
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Development of Innovation eJournal
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