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CONSUMER PREFERENCE ANALYSIS OF ORGANIC FOOD IN TERENGGANU 丁加奴省消费者对有机食品的偏好分析
Pub Date : 2023-11-26 DOI: 10.24191/e-aj.v12i2.23949
Siti Nor Hidayah Abdullah Zawawi, Puteri Nur Suraya Fakih, Ameleya Muhammad Ghazali, Muhammad Zulhilmi Zulkurnain
The organic food industry is expanding in Malaysia, as demand has risen as consumers become more knowledgeable about the advantages of eating organic food. However, the organic product in Malaysia is still limited in production, as most of the organic products are imported from other countries. This research is to study the factors that influence the consumer preference in buying the organic food in Terengganu. Therefore, this study aims to examine the effect of attitude, subjective norms, and health consciousness towards consumer intention to buy organic food. The study employed the Statistical Package for the Social Sciences (SPSS) and SmartPLS 4.0: PLS-SEM to assess the 397 respondents gathered through an online questionnaire. The analysis revealed causal relationships among the proposed variables, highlighting the quantitative research focus of this study. This study revealed that three independent variables which are subjective norm were not physically affect the customer’s intention to purchase organic food, meanwhile attitude and health consciousness are significant influences towards customer’s intention to purchase. The study is expected to increase knowledge about organic food for future studies in the field of organic food to provide them with a better understanding of consumers' preferences in purchasing organic food. Besides, the findings are beneficial to improve consumer’s quality of life as well as to influence policymakers to execute effective programs to achieve a healthy lifestyle among adults in Malaysia by consuming organic food.
随着消费者越来越了解食用有机食品的好处,需求也随之增加,马来西亚的有机食品行业正在不断扩大。然而,马来西亚的有机产品产量仍然有限,因为大多数有机产品都是从其他国家进口的。本研究旨在研究影响丁加奴州消费者购买有机食品偏好的因素。因此,本研究旨在探讨态度、主观规范和健康意识对消费者购买有机食品意向的影响。研究采用了社会科学统计软件包(SPSS)和 SmartPLS 4.0:PLS-SEM 对通过在线问卷收集的 397 名受访者进行了评估。分析结果显示了拟议变量之间的因果关系,突出了本研究的定量研究重点。本研究发现,主观规范这三个自变量对顾客购买有机食品的意向没有实际影响,而态度和健康意识则对顾客的购买意向有显著影响。这项研究有望为今后有机食品领域的研究增加有关有机食品的知识,让他们更好地了解消费者购买有机食品的偏好。此外,研究结果还有助于提高消费者的生活质量,并影响政策制定者实施有效的计划,通过消费有机食品实现马来西亚成年人的健康生活方式。
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引用次数: 0
Unravelling the Influence of Management Support, Colleague Support, Compensation and Benefits, and Job Security on Employee Job Performance during the Business Recovery Phase 解读企业恢复阶段管理支持、同事支持、薪酬福利和工作保障对员工工作绩效的影响
Pub Date : 2023-11-26 DOI: 10.24191/e-aj.v12i2.23946
Nur Yasmin Muhamad Raffin, Rosnidar Borhnnudin, Noor Zalina Zailani, Suriana Ramli
A heightened emphasis on business recovery and expansion characterizes the post-pandemic era. According to reports, numerous organizations in Malaysia have encountered a decline in their business performance due to the ongoing pandemic. The restoration of the company's performance is significantly dependent on its human resources. The performance of employees is a critical factor that determines the success or failure of an organization. Given the unfavourable circumstances, it is imperative to recognize the issues that may impact employee performance during crisis recovery. Therefore, individuals who exhibit a high level of commitment towards an organization are more inclined to exert more significant effort and dedication compared to their less devoted counterparts. Hence, this research investigates the correlation between the independent variables, specifically management support, remuneration and benefits, colleague support, and job security, and the dependent variable of employee work performance. This research employs Herzberg's Two-Factor Theory to elucidate the correlation between the independent and dependent variables. The present study employs a quantitative methodology, utilizing an online questionnaire as the significant data collection instrument. 86 responses were analyzed using the Statistical Package for Social Science (SPSS) version 27. The study results indicate a favourable and statistically significant correlation between colleague support, job security, and employee work performance. There is no significant association between managerial support, compensation, and benefits and employee work performance. The primary determinant in this study is the level of assistance colleagues provide. The factors of colleague support and job security are indicative of hygiene considerations, which serve to mitigate employee unhappiness. Hence, the findings of this research can serve as a valuable framework for organizations to improve their managerial practices, particularly concerning fostering colleague support and ensuring job security to raise satisfaction with work and subsequently boost employee job performance.
后大流行病时代的特点是更加重视业务的恢复和扩展。据报道,由于疫情的持续蔓延,马来西亚的许多组织都遇到了经营业绩下滑的问题。公司业绩的恢复在很大程度上取决于人力资源。员工的表现是决定一个组织成败的关键因素。在这种不利的情况下,必须认识到危机恢复期间可能影响员工绩效的问题。因此,与奉献精神较差的员工相比,对组织表现出高度承诺的员工更愿意付出更多努力和奉献。因此,本研究调查了自变量,即管理支持、薪酬福利、同事支持和工作保障,与因变量员工工作绩效之间的相关性。本研究采用赫茨伯格的双因素理论来阐明自变量和因变量之间的相关性。本研究采用定量方法,以在线问卷作为重要的数据收集工具。使用社会科学统计软件包(SPSS)27 版对 86 份答复进行了分析。研究结果表明,同事支持、工作保障和员工工作绩效之间存在良好的统计学相关性。管理支持、薪酬和福利与员工工作绩效之间没有明显关联。本研究的主要决定因素是同事提供的帮助程度。同事支持和工作保障这两个因素表明了卫生方面的考虑,有助于减轻员工的不愉快。因此,本研究的结果可以作为组织改进其管理实践的宝贵框架,特别是在促进同事支持和确保工作安全方面,以提高工作满意度,进而提高员工的工作绩效。
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引用次数: 0
MALAYSIA AS A BACKPACKING DESTINATION FOR MILLENNIAL SOLO FEMALE TRAVELLERS: EXAMINING DESTINATION IMAGE, MOTIVATION, AND INTENTIONS 马来西亚作为千禧一代独行女性的背包旅行目的地:考察目的地形象、动机和意向
Pub Date : 2023-11-26 DOI: 10.24191/e-aj.v12i2.23967
Muhammad Zulhilmi Zulkurnain, Quratul Ain Syahirah Awang Ali, Tressy Belly
This study explores Malaysia's appeal as a backpacking destination for millennial solo female travellers. The study aims to fill a gap in the knowledge focussing on understanding the way millennial solo female travellers see their destination, what motivates them, and how their views can help to shape their travel choices interconnected with their travel plans. The factors affecting this demographic’s choice of destinations and travel intentions are thoroughly examined in this study using a quantitative approach. The 164 respondents were assessed using the Statistical Package for the Social Sciences (SPSS), and the findings demonstrated that psychological motive, cultural motive, personal motive, and destination image positively influence tourist travel intention among millennial solo female travellers. The study's findings offer important information for modifying marketing plans and offerings to suit the requirements and preferences of this growing and powerful tourism market, helping to position Malaysia as a welcoming and inclusive female traveller -backpacking destination.
本研究探讨了马来西亚作为背包旅行目的地对千禧一代独行女性游客的吸引力。本研究旨在填补知识空白,重点了解千禧一代独行女性旅行者如何看待她们的目的地、她们的动机是什么,以及她们的观点如何有助于形成与她们的旅行计划相互关联的旅行选择。本研究采用定量方法对影响这一人群选择目的地和旅行意向的因素进行了深入研究。研究使用社会科学统计软件包(SPSS)对 164 名受访者进行了评估,结果表明,心理动机、文化动机、个人动机和目的地形象对千禧一代独行女性游客的旅游意向有积极影响。研究结果为修改营销计划和产品提供了重要信息,以适应这一日益增长和强大的旅游市场的要求和偏好,有助于将马来西亚定位为欢迎和包容女性游客的背包旅游目的地。
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引用次数: 0
Factors Influencing Third-Party Funds of Islamic Bank: A Case Study in Indonesia 影响伊斯兰银行第三方资金的因素:印度尼西亚案例研究
Pub Date : 2023-11-26 DOI: 10.24191/e-aj.v12i2.23237
S. Sartono, Andriyan Eka Sapta, Iqbal Reza Pratama
This study examines the factors influencing the Third Party Fund (TPF) of Islamic Banks in Indonesia, with a focus on the constructs of Size (Total Assets), Liquidity (measured by the Financing to Deposit Ratio), and Gross Domestic Product (GDP). The data for the study were collected from five Islamic Banks over a period of five years, resulting in a dataset of 100 observations. The research employs a quantitative research method, utilizing multiple linear regression. The results of the analysis indicate that both Size and Liquidity have a significant positive impact on TPF, suggesting that higher levels of Size (Total Assets) and favourable liquidity conditions can contribute to an increase in TPF. However, the hypothesis regarding the impact of GDP on TPF was not supported, indicating that GDP does not have a significant relationship with TPF in this context. These findings have important implications for the management of Islamic Banks in Indonesia. Bank managers should prioritize strategies that enhance liquidity management and ensure sufficient total assets. By maintaining favourable liquidity conditions and expanding total assets, banks can attract more Third-Party Funds, thus fostering growth and stability in the Islamic banking sector. Furthermore, the study highlights the role of regulatory oversight in maintaining public trust in Islamic Banks. Effective regulatory frameworks and supervision are crucial in ensuring compliance with Islamic principles and promoting public confidence. In conclusion, this study provides valuable insights into the factors influencing TPF in Islamic Banks in Indonesia.
本研究探讨了影响印尼伊斯兰银行第三方基金(TPF)的因素,重点关注规模(总资产)、流动性(以融资与存款比率衡量)和国内生产总值(GDP)等构建因素。本研究的数据收集自五家伊斯兰银行,时间跨度为五年,数据集包含 100 个观测值。研究采用了多元线性回归的定量研究方法。分析结果表明,规模和流动性对TPF都有显著的正向影响,表明较高的规模(总资产)水平和有利的流动性条件有助于增加TPF。然而,关于国内生产总值对 TPF 影响的假设没有得到支持,这表明国内生产总值与 TPF 之间没有显著关系。这些研究结果对印尼伊斯兰银行的管理具有重要意义。银行管理者应优先考虑加强流动性管理和确保充足总资产的战略。通过保持良好的流动性条件和扩大总资产,银行可以吸引更多的第三方基金,从而促进伊斯兰银行业的增长和稳定。此外,研究还强调了监管监督在维护公众对伊斯兰银行信任方面的作用。有效的监管框架和监督对于确保遵守伊斯兰原则和提高公众信心至关重要。总之,本研究对影响印尼伊斯兰银行TPF的因素提供了宝贵的见解。
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引用次数: 0
INNOVATION OF DIGITAL MULTIMEDIA: RECOGNIZING THE ADVANTAGES 数字多媒体的创新:认识优势
Pub Date : 2023-11-26 DOI: 10.24191/e-aj.v12i2.23996
Azyan Yusra Kapi@Kahbi, Azrina Suhaimi, H. Hasmy, Mohamad Faizal Ab Jabal
This study explores the effectiveness of an innovative multimedia application as a teaching tool for improving students' understanding of C++ functions. The intervention incorporated advanced visualization techniques and rich multimedia elements to create a dynamic learning experience. The primary objective was to assess the intervention's impact on students' comprehension and evaluate its educational significance. A total of 33 participants underwent pre-test and post-test assessments, with the normalized gain (N-Gain) serving as the key metric for improvement. The calculated N-Gain was approximately 0.6336, indicating a moderate improvement in students' performance following the intervention. The discussion interprets the N-Gain in the context of the study's objectives and practical implications. Notably, the study underscores the e-content application's effectiveness in achieving educational goals and its potential for broader implementation in computer science education. Despite limitations such as sample size and context-specific factors, this research highlights the importance of innovative educational approaches in the digital age. It contributes to the evolving landscape of educational technology and pedagogy, offering valuable insights for educators aiming to create engaging and impactful learning experiences in computer science and related fields.
本研究探讨了创新型多媒体应用作为教学工具对提高学生理解 C++ 函数的有效性。该干预结合了先进的可视化技术和丰富的多媒体元素,创造了一种动态的学习体验。主要目的是评估干预对学生理解能力的影响,并评价其教育意义。共有 33 名参与者接受了测试前和测试后的评估,以归一化增益(N-Gain)作为衡量改进的关键指标。计算得出的 N-增益约为 0.6336,表明干预后学生的成绩有适度提高。讨论结合研究目标和实际意义对 N-增益进行了解释。值得注意的是,该研究强调了电子内容应用在实现教育目标方面的有效性,以及在计算机科学教育中更广泛实施的潜力。尽管存在样本量和具体环境因素等限制,但本研究强调了数字时代创新教育方法的重要性。它为不断发展的教育技术和教学法做出了贡献,为旨在在计算机科学及相关领域创造有吸引力和影响力的学习体验的教育工作者提供了宝贵的见解。
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引用次数: 0
A Survey on the Role of Demographic Factors and University Students’ Level of Nomophobia 人口统计学因素对大学生“无恐惧症”水平的影响研究
Pub Date : 2022-11-20 DOI: 10.24191/e-aj.v11i2.20446
Nur Aliff Husniesham, Mohd Nazir Rabun, Sheila Emilly Syazwan Lai
The popularity of smartphones among university students is associated with the numerous features and functionalities they provide. A smartphone is the best example in this study since it is a much close gadget to people. It is an essential part to be tackled by everyone to sustain a better and more harmonious interaction among students especially. As a consequence, nomophobia is one of the symptoms of a bad disease that is happening around the world since technology has become a vital thing in our daily life. This study examined the level of nomophobia in one of the public universities located in Selangor, Malaysia. A cross-sectional survey among undergraduate and postgraduate students was approached for this study. Among 300 questionnaires distributed and employed, only 271 were useable. Results found that most of the students had a moderate level of nomophobia. Gender, age, and current academic undertaking were tested to observe whether they played a significant difference in their level of nomophobia. Surprisingly, only their current academic undertaking had a significant difference. This study is very crucial for the university authorities to intervene and find a solution to overcome the growing trends of nomophobia among students when they depend too much on the usage of smartphones.
智能手机在大学生中的流行与它们提供的众多特性和功能有关。在这项研究中,智能手机是最好的例子,因为它是一个离人更近的小工具。这是每个人都需要解决的一个重要问题,特别是要保持学生之间更好、更和谐的互动。因此,由于科技已经成为我们日常生活中至关重要的东西,“无手机恐惧症”是世界各地正在发生的一种糟糕疾病的症状之一。这项研究调查了马来西亚雪兰莪州一所公立大学的恐无症水平。本研究采用横断面调查的方法对本科生和研究生进行调查。在发放和使用的300份问卷中,只有271份是可用的。结果发现,大多数学生都有中等程度的恐无症。对性别、年龄和目前的学术经历进行了测试,以观察它们是否在他们的无恐惧症水平上发挥了显著的差异。令人惊讶的是,只有他们目前的学术工作有显著差异。这项研究对于大学当局进行干预并找到解决方案来克服学生过度依赖智能手机使用时日益增长的“无手机恐惧症”趋势至关重要。
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引用次数: 1
Educators Insights on Entrepreneurship Education Among Students 教育工作者对学生创业教育的见解
Pub Date : 2022-11-20 DOI: 10.24191/e-aj.v11i2.20447
J. Anuar, S. Saien, Shareenie Shera Abdul Hamid
In many educational institutions nowadays, entrepreneurship has emerged as a crucial subject and learning component. In order to cultivate and enhance potential entrepreneurs, entrepreneurship education is being introduced to university students as part of a larger university plan. To create effective entrepreneurship courses, a thorough grasp of knowledge acquired by students to become entrepreneurs is essential. Limited research on the viewpoints of educators regarding their perceptions of student entrepreneurship education has been conducted especially in Malaysia. Hence, this paper explored the perception of educators, focusing on fifteen (15) educators at the Faculty of Hotel & Tourism Management, UiTM Terengganu campus. This study is an exploratory study. Findings derived were indicating knowledge acquired by students, focusing on three (3) themes, including entrepreneurship mindset, market sensitivity, and skills. Students could grow and refine their entrepreneurial skills using the findings as a base. Furthermore, it also contributes to the significance value of strategies that universities can implement for a successful Entrepreneurship Management among students, integrating best practices embedding entrepreneurship skills, market sensitivity and entrepreneurship thinking in enhancing their intention. Recommendations and future research are made based on the findings of the study.
在当今的许多教育机构中,创业已经成为一门重要的学科和学习内容。为了培养和提高潜在的企业家,作为一项更大的大学计划的一部分,正在向大学生介绍创业教育。要创建有效的创业课程,学生必须全面掌握成为企业家所需的知识。特别是在马来西亚,对教育工作者对学生创业教育的看法进行了有限的研究。因此,本文探讨了教育工作者的看法,重点是15(15)教育工作者在酒店与旅游管理学院,登嘉楼校区。本研究为探索性研究。研究结果表明,学生获得的知识集中在三个主题上,包括创业心态、市场敏感度和技能。学生们可以以这些发现为基础,发展和完善他们的创业技能。此外,这也有助于高校对学生实施成功的创业管理策略的意义价值,整合最佳实践,嵌入创业技能,市场敏感度和创业思维,以提高他们的意愿。根据研究结果提出建议和未来的研究。
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引用次数: 0
Augmented Reality (AR) for Deaf and Hard of Hearing (DHH) for Animation 增强现实(AR)为聋人和听力障碍者(DHH)为动画
Pub Date : 2022-11-20 DOI: 10.24191/e-aj.v11i2.20442
Mohamad Saifuddin Rusli, Zainuddin Ibrahim
Augmented Reality (AR) technology in education faces a significant gap, especially for deaf and hard-of-hearing (DHH) students. Research has shown the vast growing technologies for AR in many sectors; however, implementing the technologies towards education for DHH students is still lacking in Malaysia. This study aims to provide a rationale and justification for using AR technologies for DHH students for Animation. Based on the literature review, five important keys drive the research questions. For the context of this paper, the three considerable keys are AR as a teaching aid (1), the importance of Art and Design (2), and social stigma (3). These primary keys are to support and justify this research. An interview was conducted with teachers who teach DHH students to further help the three primary keys. An interview with the AR developer was also conducted for this research. The study developed an AR with Animation based on the interview and record-keeping. The results show that implementing this technology will significantly impact DHH students, especially in Art and Design. When exploring and using the AR Application, DHH students felt awkward. They were unfamiliar with the use of AR applications in their class. Nevertheless, they all enjoyed using it as it will have vast potential and possibility. As technology grows, DHH students will be one step ahead of others. It is worth mentioning the social stigma among them and how future research would continue to diminish the social stigma.
增强现实(AR)技术在教育中面临着巨大的差距,特别是对于聋哑和听力障碍(DHH)学生。研究表明,许多领域的增强现实技术都在不断发展;然而,马来西亚仍然缺乏将技术应用于DHH学生的教育。本研究旨在为DHH学生提供使用AR技术制作动画的基本原理和理由。在文献综述的基础上,有五个重要的关键驱动了研究问题。对于本文的背景,三个相当重要的关键是AR作为教学辅助工具(1),艺术与设计的重要性(2)和社会耻辱(3)。这些主要关键是支持和证明本研究的合理性。我们对教授DHH学生的老师进行了采访,以进一步帮助三个主要关键。我们还对AR开发者进行了采访。本研究开发了基于访谈和记录保存的AR动画。结果表明,实施这项技术将显著影响DHH学生,特别是在艺术和设计方面。在探索和使用AR应用程序时,DHH的学生感到尴尬。他们不熟悉在课堂上使用AR应用程序。然而,他们都喜欢使用它,因为它将有巨大的潜力和可能性。随着技术的发展,DHH的学生将比其他人领先一步。值得一提的是其中的社会耻辱感,以及未来的研究将如何继续减少社会耻辱感。
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引用次数: 0
The Role of Islamic Human Value and Personal Branding for Success Career in Millennial Muslim Generation 伊斯兰人的价值观和个人品牌在千禧一代穆斯林成功事业中的作用
Pub Date : 2022-11-20 DOI: 10.24191/e-aj.v11i2.20438
Salsya Vivi Feronica Althof, Olivia Fachrunnisa
Career success is very important for the millennial generation, especially for the Muslim millennial generation. Millennials are very aware of the use of social media because they live in a faster technological development than previous generations. The magnitude of the effect of technology makes all kinds of values will affect the Muslim millennial generation, positive and negative values. In achieving career success, a generation of Muslim millennials, must have Islamic values in themselves. Having Islamic values help the development of personal branding in the millennial generation because it is considered to have more value than other individuals, it will also help in achieving careers that will be pursued, especially their career success. By using social media wisely, it helps millennial generation individuals develop their branding, of course, in balance with Islamic human values as the millennial Muslim generation. This study aims to examine the effect of Social Media Usage and Islamic Human Values on Personal Branding in Achieving Career Success in the Muslim Millennial Generation. The data from this study comes from 150 millennial Muslim generations at an Islamic Private University in Semarang, Indonesia and there are two stages in this research, the first is qualitative conducting interviews and observations and the second is quantitative. A total of 140 usable surveys were analysed. The results showed that the use of social media and Islamic human values had a positive and significant effect on personal branding. Meanwhile, personal branding has a significant positive effect on career success.
事业成功对千禧一代来说非常重要,尤其是对穆斯林千禧一代。千禧一代非常了解社交媒体的使用,因为他们生活在一个比前几代人更快的技术发展中。科技影响的巨大程度使得各种价值观会影响到穆斯林千禧一代,正面价值观和负面价值观。为了取得事业上的成功,千禧一代的穆斯林必须拥有伊斯兰价值观。拥有伊斯兰价值观有助于千禧一代的个人品牌发展,因为它被认为比其他个人更有价值,它也有助于实现他们所追求的事业,尤其是他们的事业成功。通过明智地使用社交媒体,它可以帮助千禧一代发展自己的品牌,当然,这与作为千禧一代穆斯林的伊斯兰人类价值观相平衡。本研究旨在考察社交媒体使用和伊斯兰人文价值观对穆斯林千禧一代个人品牌在职业成功中的影响。本研究的数据来自印度尼西亚三宝垄一所伊斯兰私立大学的15代千禧一代穆斯林,本研究分为两个阶段,第一阶段是进行定性访谈和观察,第二阶段是定量研究。总共分析了140份可用的调查。结果表明,社交媒体的使用和伊斯兰教的人文价值观对个人品牌有积极而显著的影响。同时,个人品牌对职业成功有显著的正向影响。
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引用次数: 0
Entrepreneurs’ motivation and satisfaction towards Online video-based training and advertisement 企业家对在线视频培训和广告的动机和满意度
Pub Date : 2022-11-20 DOI: 10.24191/e-aj.v11i2.20440
Mariani Mohd Dahlan
This study arose from the researcher's concern and investigation of the inadequacies of Bumiputera SME entrepreneurs in marketing and network business. The goal of this study was to investigate entrepreneurs' motivation and satisfaction with online video-based training. The participants were selected from the new MARA Small Medium Enterprises (SMEs) in Perak, Malaysia and the research method used was a mixed-method sequential explanatory design that included both quantitative and qualitative methods. The independent variables were video-based Facebook training (vFB-Ads) and FB Advertisement (FB Ads). The entrepreneurs' perceived motivation and satisfaction were the dependent variables. A total of 31 entrepreneurs were chosen at random from MARA Negeri Perak. The collected data were analysed using descriptive and inferential statistics. The analysis of the entrepreneurs' perceived motivation towards vFB-Ads revealed that the vFB-Ads drew their attention and were relevant to them. The entrepreneurs' trust and satisfaction with vFB-Ads were also high. Meanwhile, the findings showed that entrepreneurs were pleased with the vFB-Ads and FB Ads.
本研究源于研究者对土著中小企业企业家在营销和网络经营方面的不足之处的关注和调查。本研究的目的是调查企业家对在线视频培训的动机和满意度。参与者是从马来西亚霹雳州的新MARA中小企业(SMEs)中挑选出来的,使用的研究方法是混合方法顺序解释设计,包括定量和定性方法。自变量为基于视频的Facebook培训(vFB-Ads)和Facebook广告(FB Ads)。企业家的感知动机和满意度是因变量。共有31位企业家是从马拉州霹雳州随机选出的。收集到的数据使用描述性和推断性统计进行分析。通过对企业家对vfb广告感知动机的分析发现,vfb广告引起了企业家的注意,并与企业家有相关性。企业家对vfb广告的信任度和满意度也较高。同时,调查结果显示,企业家对vfb广告和FB广告感到满意。
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引用次数: 0
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