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Exploring the Nexus between Healthcare Tourism Services and Tourists’ Behavioural Intentions in Penang: A Comprehensive Analysis 探索槟城医疗保健旅游服务与游客行为意向之间的关联:综合分析
Pub Date : 2023-12-20 DOI: 10.24191/e-aj.v12isi.24462
Nuraini Syakirah Shahabuddin, Siti Aisah Abas, Zaharah MOHAMED RANI, Norhazliza Abd Halim
Medical tourism has emerged as a focal point in the realm of global healthcare, generating heightened interest and competitive advantage within the medical industry worldwide. This trend aligns with the increasing focus on tourism development. Within this paradigm, the current qualitative study investigated the relationship between medical tour services and the behavioural intentions exhibited by tourists in Penang. Through semi-structured interviews with five tourists who sought medical tour services in Penang, this study uncovered a multifaceted landscape. The combination of factors from the fields of medical and tourism services shapes tourists’ inclinations. The key factors include the affordability of pricing, the quality of medical services, and the promptness of service provision. Also, tourism service factors, including the attractiveness of tourist attractions, the suitability of accommodations to meet tourist needs, and the provision of well-being programmes, contributed to the increase in medical tourism in Penang. This study has significant implications for improving the service delivery of medical tourism and serves as a reference for future researchers. In conclusion, the study provides a perspective on the relationship between medical tour services and tourists’ behavioural intentions, inviting further exploration into medical tourism in Malaysia.
医疗旅游已成为全球医疗保健领域的一个焦点,在全球医疗行业中引起了更大的关注,并带来了更多的竞争优势。这一趋势与人们对旅游业发展的日益关注相吻合。在这种模式下,本定性研究调查了医疗旅游服务与槟城游客表现出的行为意向之间的关系。通过对五位在槟城寻求医疗旅游服务的游客进行半结构化访谈,本研究发现了一个多层面的景观。医疗和旅游服务领域的各种因素共同形成了游客的倾向。关键因素包括价格的可承受性、医疗服务的质量和服务提供的及时性。此外,旅游服务因素,包括旅游景点的吸引力、住宿条件是否能满足游客的需求,以及提供的福利项目,也对槟城医疗旅游的增长做出了贡献。本研究对改善医疗旅游服务具有重要意义,可为未来研究人员提供参考。总之,本研究为医疗旅游服务与游客行为意向之间的关系提供了一个视角,有助于进一步探索马来西亚医疗旅游。
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引用次数: 0
An Analysis of Determinants Affecting Entrepreneurial Intention Among Students at UC Makassar 影响望加锡大学学生创业意向的决定因素分析
Pub Date : 2023-12-20 DOI: 10.24191/e-aj.v12isi.24438
Justin Wijaya, Sinar Dharmayana Putra, Novika Ayu Triany, Adindah Novihartina Jafar, Cipta Canggih Perdana, Novalina Gloria Simanungkalit
The study of entrepreneurship is widely prevalent in education, particularly at the higher education level, with Indonesia being no exception. The presence of one of the programmes under the Ministry of Education and Culture (Mendikbud), namely the Independent Learning Campus (MBKM), is evidence of the emphasis placed on entrepreneurship. This initiative promotes the incorporation of entrepreneurial courses into the curricula of educational institutions. When developing the curriculum, educational institutions should possess an understanding of the determinants that foster entrepreneurial aspirations. This study aimed to ascertain the determinants that foster entrepreneurial inclinations among students at UC Makassar. The research was undertaken from June to July 2023, focusing on students enrolled at UC Makassar who completed at least one year of study. The study included a total of 34 participants, who were students from various academic disciplines at UC Makassar. The research method employed in this study was a quantitative approach, which was assessed through the SmartPLS software. The findings of this study indicated that the perceived Desirability, Feasibility, and inclination to act are influential factors in fostering entrepreneurial intention among students at UC Makassar.
创业研究在教育领域,特别是在高等教育中非常普遍,印度尼西亚也不例外。教育和文化部(Mendikbud)下设的一个方案,即自主学习校园(MBKM),就证明了对创业的重视。这一举措促进将创业课程纳入教育机构的课程。在开发课程时,教育机构应了解培养创业愿望的决定因素。本研究旨在确定促进望加锡大学学生创业倾向的决定因素。研究于 2023 年 6 月至 7 月进行,主要针对马卡萨大学至少完成一年学业的在校学生。研究共包括 34 名参与者,他们都是来自马卡萨大学不同学科的学生。本研究采用的研究方法是定量方法,通过 SmartPLS 软件进行评估。研究结果表明,马卡萨大学学生的 "可取性"、"可行性 "和 "行动倾向 "是促进创业意向的影响因素。
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引用次数: 0
Application of VAM to Examine the Virtual Tourism Adoption among Undergraduate Students in Malaysia 应用 VAM 考察马来西亚大学生对虚拟旅游的采用情况
Pub Date : 2023-12-20 DOI: 10.24191/e-aj.v12isi.24463
Khaslinda Akasyah Mujin, Kai Xin Tay
Over the past few years, there has been a gradual yet consistent surge in the utilization of virtual tourism (VT) within the tourism industry despite the challenges posed by the recent COVID-19 outbreak. Similarly, there is a prevailing belief that VT in the educational sector holds considerable value and offers substantial benefits in shaping an innovative educational experience. However, VT is still seen as a new thing in Malaysia’s education sector. Thus, this research aims to examine the undergraduate students’ VT adoption by using Value-based Adoption Model (VAM). Employing a quantitative method, 306 completed questionnaires were analyzed using Stata (version 14.2) and Structural Equation Modelling (SEM). The empirical results revealed that the perceived usefulness and enjoyment were positively affecting the VT behavioural intention. However, the perceived cost was found to be statistically significant and positively affected the behavioural intent of VT. The high cost of using VT shows that sacrifices are required. Therefore, the perceived cost would not be a barrier to students taking up VT. This study was limited to only focusing on examining undergraduate students’ VT behavioural intention. To provide a more comprehensive understanding of VT adoption, future research could consider extending the study to include a wider demographic range. Considering the evolving nature of technology and tourism trends, longitudinal studies could be conducted to track changes in VT adoption patterns over time, providing valuable insights into the long-term impact of VT on the tourism industry.
在过去的几年里,尽管最近爆发的 COVID-19 带来了挑战,但旅游业对虚拟旅游(VT)的利用仍在逐步而持续地激增。同样,人们普遍认为,虚拟旅游在教育领域也具有相当大的价值,能为塑造创新的教育体验带来巨大好处。然而,VT 在马来西亚教育领域仍被视为新生事物。因此,本研究旨在通过基于价值的采用模型(VAM)来考察本科生对虚拟仿真技术的采用情况。本研究采用定量方法,使用 Stata(14.2 版)和结构方程模型(SEM)对 306 份完成的问卷进行了分析。实证结果显示,感知有用性和乐趣对 VT 行为意向有积极影响。然而,感知成本对 VT 行为意向的影响具有统计学意义,且呈正向影响。使用 VT 的高成本表明需要做出牺牲。因此,感知成本不会成为学生使用 VT 的障碍。本研究仅限于关注本科生的 VT 行为意向。为了更全面地了解 VT 的使用情况,未来的研究可以考虑将研究范围扩大到更广泛的人口范围。考虑到技术和旅游业趋势不断发展的性质,可以开展纵向研究,跟踪虚拟现实技术应用模式随时间的变化,为了解虚拟现实技术对旅游业的长期影响提供有价值的见解。
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引用次数: 0
From Awareness To Action: Addressing The Underlying Factors Of The Glass Ceiling Effect For Women In Multiple Sectors 从认识到行动:消除玻璃天花板效应对多个行业妇女的潜在影响因素
Pub Date : 2023-12-20 DOI: 10.24191/e-aj.v12isi.25000
Carolina Novi Mustikarini, C. Tanesia, Tony Antonio, Y. Suade, Asriah Syam, Salmah Sharon
The Glass Ceiling Effect is a phenomenon that portrays intangible obstacles often interfering the career advancement of talented people, especially women, to top-level management positions. This article aims to explore the underlying factors of the Glass Ceiling Effect in Indonesia, with a focus on the career challenges faced by women and the barriers in achieving gender equality in the workplace. The study included 100 female respondents working in various sectors. The research findings show that there are several factors reflecting the Glass Ceiling Effect such as Internal Business Structure, Social Challenges, Situational Challenges, and Individual Challenges. On the other hand, the Government Challenge factor does not reflect the Glass Ceiling Effect.
玻璃天花板效应 "是一种无形障碍现象,往往会阻碍人才(尤其是女性)晋升至高层管理职位。本文旨在探讨印度尼西亚 "玻璃天花板效应 "的潜在因素,重点关注女性面临的职业挑战以及在工作场所实现性别平等的障碍。研究对象包括 100 名在不同行业工作的女性受访者。研究结果表明,有几个因素反映了玻璃天花板效应,如内部业务结构、社会挑战、情境挑战和个人挑战。另一方面,政府挑战因素并不反映玻璃天花板效应。
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引用次数: 0
DOMESTIC VISITORS’ TRAVEL INTENTION TO SABAH POST COVID-19 TRAVEL RESTRICTION 国内游客在 "COVID-19 "旅行限制后对沙巴的旅行意向
Pub Date : 2023-12-20 DOI: 10.24191/e-aj.v12isi.24441
Michelina David, Tania Maria Tangit, S. H. Mogindol
This study aimed to study the intentions of Malaysian domestic travellers to visit Sabah after the COVID-19 travel restrictions were lifted by exploring the variables of fear of COVID-19, travel anxiety, subjective norm, perceived behavioural control, and risk attitude. This study utilizes the Theory of Planned Behaviour (TPB) to explore factors impacting travel intentions in a post-pandemic context. SPSS and Partial Least Squares Structural Equation Modelling (PLS-SEM) were used to analyse the 303 online survey respondents. The study reveals diverse perceptions among Malaysian domestic visitors regarding travel to Sabah after COVID-19 travel restrictions. Fear of COVID-19 and risk attitude were found to have no significant impact on travel intentions. However, perceived behavioural control, subjective norms, and travel anxiety showed significant relationships with travel intention. The findings offer practical implications for tourism stakeholders to develop targeted strategies for attracting and accommodating domestic travellers in Sabah while contributing to existing knowledge in the tourism and educational field. This study incorporated the TPB model by adding more variables, resulting in a more powerful explanation of post-pandemic travel intentions.
本研究旨在通过探讨对 COVID-19 的恐惧、旅行焦虑、主观规范、感知行为控制和风险态度等变量,研究马来西亚国内游客在 COVID-19 旅行限制解除后访问沙巴的意向。本研究利用计划行为理论(TPB)来探讨疫情过后影响旅游意向的因素。研究使用 SPSS 和偏最小二乘法结构方程模型(PLS-SEM)对 303 名在线调查对象进行了分析。研究揭示了马来西亚国内游客对 COVID-19 旅行限制后前往沙巴旅行的不同看法。研究发现,对 COVID-19 的恐惧和风险态度对旅行意向没有显著影响。然而,感知行为控制、主观规范和旅行焦虑与旅行意向有显著关系。研究结果为旅游业利益相关者提供了实际意义,有助于他们制定有针对性的策略,吸引和接待沙巴州的国内游客,同时也为旅游业和教育领域的现有知识做出了贡献。本研究通过添加更多变量将 TPB 模型融入其中,从而对大流行后的旅游意向做出了更有力的解释。
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引用次数: 0
Developing River Tourism Products and The Marketing Strategies: Observation and Focus Group Discussion Approach 开发河流旅游产品和营销策略:观察法和焦点小组讨论法
Pub Date : 2023-12-20 DOI: 10.24191/e-aj.v12isi.24485
Kai Xin Tay Tay, Grace Ing Phang, Jennifer Kim Lian Chan
This study adopted a multi-stage and multi-method approach to identify the river tourism product development and related marketing strategies in Malaysia. Using Smith’s (1994) tourism product model, the study aimed to examine how all five elements of the model contribute to the development of river tourismproducts. The study utilised an inductive approach, incorporating observation and focus group discussions (FGDs) to explore the development of the Putatan-Petagas River tourism product and its marketing strategies. The analysis revealed five themes, categorised into six sections, with physical plants having two sections, including resources and potential areas for river tourism product development, service, hospitality, freedom of choice, and involvement. The findings provide a robust examination of TPD and marketing strategies for river tourism products and highlight the importance of considering all elements of the tourism product model for success. This study offers insights into the development and marketing of river tourism products, which can assist in the planning and promotion of sustainable tourism in Malaysia
本研究采用多阶段、多方法的方法来确定马来西亚的河流旅游产品开发和相关营销策略。本研究采用史密斯(1994 年)的旅游产品模型,旨在研究该模型的五个要素如何促进河流旅游产品的开发。研究采用了归纳法,通过观察和焦点小组讨论(FGDs)来探讨普塔丹-勿地加斯河旅游产品的开发及其营销策略。分析揭示了五个主题,并将其分为六个部分,其中有形植物分为两个部分,包括河流旅游产品开发的资源和潜在领域、服务、接待、选择自由和参与。研究结果对河流旅游产品的旅游产品开发和营销策略进行了有力的检验,并强调了考虑旅游产品模式所有要素以取得成功的重要性。这项研究为河流旅游产品的开发和营销提供了见解,有助于马来西亚可持续旅游业的规划和推广。
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引用次数: 0
CONSUMER DEBT MANAGEMENT AMONG GOVERNMENT EMPLOYEES: COGNITIVE, EMOTIONAL AND BEHAVIOURAL 政府雇员的消费债务管理:认知、情感和行为
Pub Date : 2023-11-26 DOI: 10.24191/e-aj.v12i2.23992
Nurazleena Ismail, Hilmiah Ahmad
Many people claim that they feel burdened with their debt such as personal loans, hire purchases, housing loans, credit cards, and education loans. The burden that they carry has affected their life such as being unable to pay their debts. They want to live in luxury without thinking about the effect that will drag them to bankruptcy because of many factors that occur while managing their consumer debt. Thus, this study aims to examine the relationship between cognitive, emotional, and behavioural, and consumer debt management among government employees. This study is a descriptive study that distributed a questionnaire to collect the data and used SPSS to analyse the data. The target population is individuals who are employees from government organizations who have experienced using credit for their daily spending, purchasing assets, financing, and investing activities. The questionnaires were equally distributed to 100 employees from 10 government organizations from different positions. It found that there is a significant relationship between behavioural and consumer debt management. However, there is no significant relationship between cognitive and emotional consumer debt management. Good debt management improves the behaviour of government employees to pay their debts every month and understand the relationship between solvency and credit history. In contrast, government employees do not seriously think of their debt and are not emotional when making a decision to do financing. Future research is necessary to investigate how culture and socioeconomic status affect cognitive processes in relation to managing debt. Research should also examine how FinTech applications, including budgeting apps and AI-powered financial guidance, impact individuals' cognitive decision-making processes and their debt management results.
许多人声称,他们对个人贷款、分期付款、住房贷款、信用卡和教育贷款等债务感到负担沉重。他们背负的负担影响了他们的生活,如无力偿还债务。他们希望过上奢华的生活,却没有考虑到在管理消费债务的过程中出现的诸多因素会将他们拖入破产的境地。因此,本研究旨在探讨政府雇员的认知、情感和行为与消费债务管理之间的关系。本研究是一项描述性研究,通过发放调查问卷来收集数据,并使用 SPSS 对数据进行分析。研究对象是政府机构的雇员,他们在日常消费、购买资产、融资和投资活动中都有过使用信贷的经历。调查问卷平均发放给来自 10 家政府机构不同岗位的 100 名员工。研究发现,行为和消费债务管理之间存在显著关系。然而,认知和情感消费债务管理之间没有明显关系。良好的债务管理改善了政府雇员每月偿还债务的行为,并了解偿付能力与信用记录之间的关系。相比之下,政府雇员在做出融资决定时不会认真考虑自己的债务问题,也不会感情用事。未来的研究有必要调查文化和社会经济地位如何影响与债务管理有关的认知过程。研究还应探讨金融科技应用(包括预算编制应用程序和人工智能驱动的财务指导)如何影响个人的认知决策过程及其债务管理结果。
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引用次数: 0
IMPACT OF NON-FINANCIAL REWARDS ON EMPLOYEES' JOB SATISFACTION 非经济奖励对员工工作满意度的影响
Pub Date : 2023-11-26 DOI: 10.24191/e-aj.v12i2.23628
Nur Masriyah Hamzah, Syafawati Matkhairuddin
Employees serve as a strategic resource for a company, providing a competitive edge through distinct offerings from its staff. Crafting and implementing a rewards program, encompassing non-monetary inducements, becomes somewhat intricate when striving for mutual gains between the employer and the workforce. To sustain the valuable input of employees, the organization must make substantial investments in meeting their requirements via a comprehensive reward structure. This research aims to uncover the influencing factors of non-financial rewards on employee job satisfaction and establish the correlation between non-financial rewards and job satisfaction. The study focused on employees at the Rubber Industry Smallholders Development Authority office in Selangor as its sample group. A total of 40 questionnaires were distributed, resulting in 36 collected responses that were subsequently analysed. Descriptive analysis was carried out using Statistical Package for Social Science version 28. In addition, Pearson correlation and regression analyses were performed to ascertain the connection between the independent and dependent variables. The study's findings indicate that several key factors have a notable impact on employees' job satisfaction. These include receiving formal praise (μ=4.167), understanding employee behaviour (μ=4.028), receiving appropriate recognition (μ=4.000), obtaining continuous feedback (μ=4.000), gaining informal praise (μ=3.944), and frequently receiving recognition from a manager (μ=3.944). Furthermore, the results reveal a strong positive correlation between non-financial rewards and job satisfaction (r (34) = .966, p = .001), thereby supporting hypothesis 1. This suggests that non-financial rewards play a significant role in elevating employees' job satisfaction and potentially enhancing the organisation's overall efficiency. Consequently, the outcomes of this study can serve as a valuable guideline for the RISDA organisation to enhance its reward system, with the potential to fulfil employees' needs and concurrently achieve heightened employee satisfaction.
员工是公司的战略资源,通过员工提供的独特服务为公司带来竞争优势。在努力实现雇主与员工之间的互惠互利时,包括非货币奖励在内的奖励计划的制定和实施变得有些复杂。为了保持员工的宝贵投入,企业必须投入大量资金,通过全面的奖励结构来满足他们的要求。本研究旨在揭示非经济奖励对员工工作满意度的影响因素,并建立非经济奖励与工作满意度之间的相关性。研究以雪兰莪州橡胶业小农发展局办公室的员工为样本组。共发放了 40 份调查问卷,收集到 36 份答复,随后对这些答复进行了分析。使用社会科学统计软件包第 28 版进行了描述性分析。此外,还进行了皮尔逊相关分析和回归分析,以确定自变量和因变量之间的联系。研究结果表明,有几个关键因素对员工的工作满意度有显著影响。这些因素包括获得正式表扬(μ=4.167)、理解员工行为(μ=4.028)、获得适当认可(μ=4.000)、获得持续反馈(μ=4.000)、获得非正式表扬(μ=3.944)以及经常获得经理认可(μ=3.944)。此外,研究结果表明,非经济奖励与工作满意度之间存在很强的正相关(r (34) = .966,p = .001),从而支持了假设 1。这表明,非经济奖励在提高员工工作满意度方面发挥着重要作用,并有可能提高组织的整体效率。因此,本研究的结果可作为 RISDA 组织改进其奖励制度的宝贵指南,从而有可能满足员工的需求,同时提高员工的满意度。
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引用次数: 0
The Dance of Leadership: Unravelling the Impact of Leadership Styles on Employee Engagement in Malaysia's Private Sector 领导之舞:解读马来西亚私营部门领导风格对员工参与度的影响
Pub Date : 2023-11-26 DOI: 10.24191/e-aj.v12i2.23933
Jing Yi Lui, Elizabeth Ai Lin Voong, M. L. Voon, Tze-Yin Lim
The level of employee engagement maintains a pivotal influence on overall staff and career development, as well as organizational growth. By integrating leadership and social exchange theories, this study assessed whether transformational and transactional leadership styles influence employee engagement in private sector organizations operating in the Tiger Cub Economy of Malaysia. Using snowball sampling, primary data was collected from 203 private sector staff across various industries in Malaysia through the distribution of survey questionnaires. The results of correlation and regression analyses indicated that both transformational and transactional leadership significantly increase employee engagement. Though transactional leadership demonstrated a stronger effect on engagement than transformational leadership, this difference was not statistically significant. The findings enhance the understanding of the extent to which the transformational and transactional leadership styles influence employee engagement in the private sector of a developing economy and country. The implications of the findings for theory and practice are discussed in this paper, along with future research directions.
员工敬业度的高低对员工的整体发展、职业发展以及组织的成长有着举足轻重的影响。本研究结合领导力和社会交换理论,评估了变革型领导力和交易型领导力是否会影响马来西亚虎丘经济区私营企业的员工敬业度。本研究采用滚雪球抽样法,通过发放调查问卷从马来西亚各行业的 203 名私营企业员工中收集了原始数据。相关分析和回归分析的结果表明,变革型领导力和交易型领导力都能显著提高员工敬业度。虽然与变革型领导相比,交易型领导对员工敬业度的影响更大,但这种差异在统计学上并不显著。研究结果加深了人们对变革型领导和交易型领导风格在多大程度上影响发展中国家私营部门员工敬业度的理解。本文讨论了研究结果对理论和实践的影响,以及未来的研究方向。
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引用次数: 0
The Art of Complaints: Analysing Complaints Management from a Social Media Banking Account 投诉的艺术从社交媒体银行账户分析投诉管理
Pub Date : 2023-11-26 DOI: 10.24191/e-aj.v12i2.23968
Sharifah Syazwa Amierah Syed Khalid, Amir Lukman Abd Rahman
Banking institutions’ handling of complaints in today’s context has become one of the most highlighted areas in customer service. Customer complaints are the basis of any organisation, and an organisation’s ability to handle its customers reflects the competitive spirit in the business area. The resolution quality is what makes an organisation different from the others. Every business entity has now used an advanced tool to create customer satisfaction, and social media is a tool that has become familiar and popular among the public. Considering these phenomena, the banking industry has adopted social media to communicate with its customers. Subsequently, there are thousands of complaints posted through the social media platform and viral issues in social media could damage the organisation, affecting the profit made. While a happy customer could spread the information to 10 people, an unhappy customer could spread that issue to thousands of people on social media in a matter of seconds. Thus, the banking institution must strategize its standard of procedure in handling complaints so it would be beneficial instead of damaging. The present paper will analyse the types of complaints made by customers through the banking social media platform and the type of resolution the institution gave to rectify and solve the complaints. Findings showed that the highest type of customer complaint would be related to a banking service issue, followed by delayed service, general information, and issues on a social media campaign. In contrast, the most used type of resolution would focus more on explaining the predicaments, followed by resolution quality, being courteous, apology and accessibility.
在当今时代,银行机构对投诉的处理已成为客户服务中最突出的领域之一。客户投诉是任何组织的基础,一个组织处理客户投诉的能力反映了该业务领域的竞争精神。解决质量是一个组织区别于其他组织的关键。现在,每个商业实体都在使用先进的工具来创造客户满意度,而社交媒体就是一种已为公众所熟悉并流行的工具。考虑到这些现象,银行业采用了社交媒体与客户沟通。随后,通过社交媒体平台发布的投诉成千上万,社交媒体上的病毒式问题可能会损害组织,影响利润。一个满意的客户可以将信息传播给 10 个人,而一个不满意的客户可以在几秒钟内将问题传播给社交媒体上的成千上万人。因此,银行机构必须制定处理投诉的程序标准,使其有益而非有害。本文将分析客户通过银行社交媒体平台提出的投诉类型,以及银行机构为纠正和解决投诉而给出的解决方案类型。调查结果显示,客户投诉最多的类型与银行服务问题有关,其次是服务延迟、一般信息和社交媒体活动问题。相比之下,最常用的解决方式更侧重于解释困境,其次是解决质量、礼貌、道歉和无障碍。
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引用次数: 0
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