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Assessing the Influence of Source Characteristics, Psychological-Related Factors, and Content Attributes on Purchase Intention: The Case of an International Cosmetics Company in the Philippines 来源特征、心理相关因素和内容属性对购买意愿的影响评估——以菲律宾一家国际化妆品公司为例
Pub Date : 2023-09-24 DOI: 10.11594/ijmaber.04.09.22
Manuel R. Tanpoco, Alexis Therese L. Alonte, Candace Anne D. Nubla, Dominique Marie B. Ramirez De Arellano, Ralph Phillip F. Torres, Joliber M. Caminong, Retchell Rubin L. Morales
Influencer Marketing has become a widely used strategy wherein social media influencers partner with businesses to create awareness about their brand and promote their products. XYZ (not real name) Cosmetics, an international cosmetics company that provides affordable, high-quality products to the Philippine market, is one such company that embraces the trend. It has integrated influencer marketing to better connect with its customers. This study determines the relationship between the three aspects of influencers: Source Characteristics (Attractiveness and Popularity), Psychological-Related Influential Factors (Self-Congruency and Product Match-Up), and Content Attributes (Quality and Uniqueness) with XYZ's Customer Purchase Intention (CPI). Through using a case study survey research design, the study chose 387 respondents, randomly sampling the Instagram followers of XYZ. An online questionnaire consisting of seven-point Likert scale items was administered. The results show that Attractiveness, Uniqueness, and Self-Congruency significantly affect customer purchase intention, while Popularity, Product Match-up, and Quality do not. The study has implications for brand managers and entrepreneurs, underscoring how an influencer should be selected, especially for cosmetics companies like XYZ. The researchers recommend choosing an attractive and unique influencer known to possess credibility, an amiable personality, and good values while focusing less on assessing how well the influencer vlogs, how popular the talent is, and how matched the person is with the company's products.
影响者营销已经成为一种广泛使用的策略,其中社交媒体影响者与企业合作,以提高对其品牌的认识并推广其产品。XYZ(化名)化妆品公司是一家国际化妆品公司,为菲律宾市场提供价格合理、高质量的产品,就是顺应这一趋势的公司之一。它整合了网红营销,以更好地与客户建立联系。本研究确定了影响因素来源特征(吸引力和知名度)、心理相关影响因素(自我一致性和产品匹配)和内容属性(质量和独特性)三个方面与XYZ客户购买意愿(CPI)之间的关系。通过案例调查研究设计,本研究选择了387名受访者,随机抽取XYZ的Instagram粉丝。一份由7分李克特量表项目组成的在线问卷被执行。结果表明,吸引力、独特性和自我一致性对消费者购买意愿有显著影响,而知名度、产品匹配度和质量对消费者购买意愿没有显著影响。这项研究对品牌经理和企业家有启示意义,它强调了应该如何选择网红,尤其是对像XYZ这样的化妆品公司。研究人员建议选择一个有吸引力和独特的网红,他们被认为具有可信度,和蔼可亲的个性和良好的价值观,而不是关注于评估网红的视频有多好,有多受欢迎,以及这个人与公司产品的匹配程度。
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引用次数: 0
Sacrifice and Satisfaction: Exploring The Quality of Life of Public Secondary School Volunteer Teachers in Remote Areas 牺牲与满足:边远地区公办中学支教教师的生活质量探索
Pub Date : 2023-09-23 DOI: 10.11594/ijmaber.04.09.11
Maricris Bullon Leon, Romar F. Mokamad, Jean F. Almirante, Aneve Y. Mandado, ShaMyca E. Barcenal, John Lloyd Salvadico, Rysa Lee Ann Ocariza Salendab, Fahad Salendab
This study explored the quality of life of selected secondary school volunteer teachers in the remote areas of the Schools Division of Sultan Kudarat. This qualitative study utilizes phenomenology as its method and used convenience sampling as the sampling technique. Six (6) volunteer teachers were the study's participants. Moreover, the study employed a semi-structured interview guide with open-ended questions, and the data were analyzed using Thematic Analysis. Through thematic analysis, some emerging themes were extracted after an exhaustive and systematic process of thematic coding, analysis, and categorizations of the transcripts from the interview. Such themes include teachers' passion for teaching, enhancement of teachers' skills, teachers' psychological condition, qualifications, financial stability, long-distance travel, unsafe roadways, classroom management skills, faith, community linkages, classroom management skills, seminars and training, multi-talented teachers, and allowances. This study concludes that volunteer teachers in remote areas need more financial stability. Some of the teachers have limited seminars and training attended. Although they show incredible resilience and courage, they cannot cope with the increasing daily expenses, and a positive outlook cannot buy even the necessities a teacher needs to sustain himself, their family, and even the teaching-learning process itself. The study recommends that more be done to support and train volunteer teachers. Initiatives like professional development programs, access to teaching resources, provision of allowances and hazard pay, provision of plantilla positions in remote areas, and social support networks can go a long way in supporting volunteer teachers and improving education in remote areas.
本研究探讨了苏丹库达拉省学校区偏远地区选定的中学志愿教师的生活质量。本定性研究以现象学为研究方法,以方便抽样为抽样技术。六名志愿教师是这项研究的参与者。此外,本研究采用半结构化的访谈指南和开放式问题,数据分析采用专题分析。 通过专题分析,在对访谈笔录进行详尽而系统的专题编码、分析和分类后,提取了一些新出现的专题。这些主题包括教师的教学热情、教师技能的提高、教师的心理状况、资格、经济稳定、长途旅行、不安全的道路、课堂管理技能、信仰、社区联系、课堂管理技能、研讨会和培训、多人才教师和津贴。 本研究的结论是,偏远地区支教需要更多的经济稳定。一些教师参加了有限的研讨会和培训。尽管他们表现出令人难以置信的韧性和勇气,但他们无法应付日益增加的日常开支,积极的态度甚至买不到教师维持自己、家庭甚至教学过程本身所需的必需品。 该研究建议采取更多措施来支持和培训志愿教师。专业发展计划、获得教学资源、提供津贴和危险津贴、在偏远地区提供种植岗位以及社会支持网络等举措,可以在很大程度上支持志愿教师和改善偏远地区的教育。
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引用次数: 0
Assessment of the No Plastic Policy Implementation: A Basis to Plastic Waste Management Action Plan “禁止使用塑胶”政策执行情况评估:塑胶废物管理行动计划的基础
Pub Date : 2023-09-23 DOI: 10.11594/ijmaber.04.09.19
Victoria P. Valenzuela, Lianne Mar DC Sultan, Ma. Cecilia A. Calatrava, Pauline G. Esguerra, Diane Grace B. Montero
This paper assessed the extent of the implementation of the Provincial Ordinance 2012-09 or the No Plastic Policy in the Municipality of Balagtas, Bulacan. Since plastic waste is one of the evident issues in the municipality, the study aimed to assess the extent and determine the challenges encountered in the implementation of the No Plastic Policy which was signed in order to address the issues related to plastic wastes. The extent of the implementation of the policy was gathered through survey questionnaires distributed to business sectors and households while semi-structured interviews were conducted among the key implementers to determine the challenges encountered. The findings of the study showed that the extent of the implementation of the No Plastic Policy was somewhat implemented and the challenges encountered include costly and limited alternatives; lack of clarity in the operational guidelines; non-compliance of the residents; and lack of strict implementation efforts. Thus, the findings of the study showed that there is a need to strengthen the existing ordinance in the Municipality of Balagtas, Bulacan.
本文评估了Bulacan Balagtas市2012-09年省法令或无塑料政策的实施程度。由于塑料废物是该市明显的问题之一,因此该研究旨在评估实施“无塑料政策”的程度并确定所遇到的挑战,该政策是为了解决与塑料废物有关的问题而签署的。我们向商界和住户派发调查问卷,收集政策的执行情况,并对主要执行者进行半结构化访谈,以确定所遇到的挑战。研究结果表明,“无塑料政策”的实施程度在一定程度上得到了落实,面临的挑战包括成本高昂且替代品有限;业务准则缺乏明确性;居民不遵守规定;缺乏严格的执行力度。因此,研究结果表明,有必要加强布拉干巴拉格塔斯市的现行条例。
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引用次数: 0
Interpersonal, Leadership, and Supervisory Skills of Public School Heads 公立学校校长的人际关系、领导能力和管理技能
Pub Date : 2023-09-23 DOI: 10.11594/ijmaber.04.09.13
Goldie P. Trongco, Eingilbert C. Benolirao
This study determined the level of competency of the Elementary School Heads in the District of Sibonga, along with the aspects of interpersonal, leadership, and supervisory skills during the school year 2020-2021 a basis for the management training framework. The areas of concern included the perceived level of competency in terms of interpersonal, leadership, and supervisory skills; the significant difference in the perception of the respondent groups of the three variables; the participants’ perspectives towards the three variables; and the management training framework. The result of the study showed that the respondents showed the same level of competency. Most of them have maintained a competent level of perception. Based on the result, respondents showed the same level of perception as to the different variables presented and no significant difference between them. It can be concluded that the passion and enthusiasm of our teachers and school heads are still maintained and even doubled due to the sudden change in learning approach. It is recommended that there is a need to assess the leadership style and situational favorableness of our teachers and school heads. With that, the Management Training Framework is being proposed.
本研究确定了Sibonga地区小学校长的能力水平,以及2020-2021学年的人际关系、领导和监督技能,这是管理培训框架的基础。关注的领域包括人际关系、领导和管理技能方面的能力感知水平;三个变量在被调查者群体的感知上存在显著差异;参与者对这三个变量的看法;以及管理培训框架。研究结果显示,受访者表现出相同的能力水平。他们中的大多数人都保持着良好的感知水平。从结果来看,被调查者对所呈现的不同变量的感知程度是相同的,他们之间没有显著差异。可以看出,由于学习方式的突然改变,我们的老师和校长们的激情和热情仍然保持着,甚至翻了一番。建议有必要评估我们的教师和学校校长的领导风格和环境优势。因此,正在提出管理培训框架。
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引用次数: 0
An Assessment of the Physical Fitness of Senior High School Learners: Basis for the Development of a Home-Based Physical Fitness Plan 高中学生体质评估:制定家庭体质计划的基础
Pub Date : 2023-09-23 DOI: 10.11594/ijmaber.04.09.14
Noel L. Dominado
This study was conducted to determine the Physical Fitness Levels of Learners during the Lockdown Period: Basis for the Development of a Home-Based Physical Fitness Plan: To achieve the purpose of the study, the descriptive research design was used. Seventy-six (76) eleventh graders Health Optimizing Physical Education Accountancy, Business Management learners of Senior High School in Magalang Stand Alone 2 in the School Year 2020-2021 served as respondents of the study. The result revealed that body mass index marked a case of overweight and underweight, the respondents’ health-related fitness show above normal, needs improvement cardiovascular endurance, fair and needs improvement muscular strength. However, some are fair and need improvement in hamstring flexibility, and needs improvement in left shoulder girdle flexibility. Furthermore, the skill-related fitness of the respondents shows poor, fair, and needs improvement agility. Furthermore, poor and needs improvement balance, fair and needs improvement coordination. However, needs improvement and developing performance speed. Lastly, needs improvement in the leg, while needs improvement in reaction time. It is suggested the development of effective preventive strategies for all unfit students who are at high risk of being underweight and overweight and the design of programs that will enhance the fitness of students’ health and skill-related fitness.
本研究的目的是确定封锁期间学习者的身体健康水平:基于家庭健身计划的制定:为达到研究目的,采用描述性研究设计。以2020-2021学年马加郎高中健康优化体育、会计、商业管理专业76名高二学生为研究对象。结果显示,体重指数为超重和体重过轻,受访者的健康健身显示高于正常水平,需要提高心血管耐力,一般,需要提高肌肉力量。然而,有些是公平的,需要改善腿筋的灵活性,需要改善左肩带的灵活性。此外,受访者的技能相关适应度表现为较差,一般,敏捷性有待提高。再者,差和差需要改进平衡,公平和差需要改进协调。但是,需要改进和发展性能的速度。最后,腿部需要改进,反应时间需要改进。建议针对所有存在体重过轻和超重风险的不健康学生制定有效的预防策略,并设计增强学生健康和技能相关健身的方案。
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引用次数: 0
Motives and Barriers to Exercise among Underweight Filipino College Students 菲律宾体重过轻大学生运动动机及障碍
Pub Date : 2023-09-23 DOI: 10.11594/ijmaber.04.09.16
Patrick L. Manasan, Cristine G. Quitor, Vincent P. Ronquillo, Darelle C. Dabu, Jennilyn T. Dela Cruz, Ma. Angela V. Sode, Salvador Jr. L. Cruz
In many cases, underweight students may be left behind due to poor nutrition, health issues, or lack of access to resources that would help them thrive and achieve their academic goals. This condition is often overlooked, but it can have serious health consequences. In this paper, the researchers used the free-listing method to ascertain the perceived motives and barriers to exercise among underweight Filipino university students. This quantitative-descriptive study comprised 300 underweight Filipino college students enrolled in ‘PATHFIT-2: Exercise-Based Fitness Activities' for first-year students during their Second Semester of the Academic Year 2022-2023 from the main campus of a state university in Pampanga, Philippines, who were classified as having BMIs below the normal weight. Furthermore, EMI-2 from Mullan et al. (1997) subscales were used to categorize responses in the free list for motives, whereas Myers and Roth's (1997) subscales were utilized to categorize barriers. The top five reported motives for underweight students were "positive health," "strength and endurance", "ill health avoidance", "appearance", and "weight management". While "competition", "nimbleness", "affiliation", and "health pressures" did not elicit a response. On the other hand, most respondents do not have enough time and are too lazy to exercise since it may interfere with their school-related tasks. The findings provided educational institutions with precise recommendations on how to establish exercise programs that are in line with what motivates students and examine any barriers that may prevent such physical activity engagement.
在许多情况下,体重过轻的学生可能会因为营养不良、健康问题或缺乏帮助他们茁壮成长和实现学业目标的资源而落后。这种情况经常被忽视,但它可能会造成严重的健康后果。本研究以菲律宾大学生为研究对象,采用自由列示法研究体重过轻大学生的运动动机及运动障碍。这项定量描述性研究包括300名体重过轻的菲律宾大学生,他们在2022-2023学年第二学期参加了“PATHFIT-2:基于运动的健身活动”,这些学生来自菲律宾邦板牙一所州立大学的主校区,他们被归类为bmi低于正常体重。此外,Mullan等人(1997)的EMI-2子量表被用于对动机自由列表中的反应进行分类,而Myers和Roth(1997)的子量表被用于对障碍进行分类。据报道,体重过轻学生的前五大动机是“积极健康”、“力量和耐力”、“避免生病”、“外表”和“体重管理”。而“竞争”、“灵活性”、“隶属关系”和“健康压力”则没有得到回应。另一方面,大多数受访者没有足够的时间,也懒得锻炼,因为这可能会干扰他们的学校相关任务。这些发现为教育机构提供了精确的建议,告诉他们如何制定符合学生动机的锻炼计划,并检查可能阻碍这种体育活动参与的任何障碍。
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引用次数: 0
Online teaching experiences during a global crisis: Private school teachers’ narratives in the Emirates 全球危机中的在线教学经验:阿联酋私立学校教师的叙述
Pub Date : 2023-09-23 DOI: 10.11594/ijmaber.04.09.12
Henry E. Lemana II, John Rey L. Torres, Karla Jane P. Cabiling, Crizjale V. Ahmad
The educational sector, like many other aspects of human life worldwide, has faced unparalleled challenges due to the COVID-19 pandemic. This study investigated the perspectives of conveniently selected secondary school teachers at a private school in the United Arab Emirates regarding the transition from in-person to online teaching, aiming to enhance the effectiveness of online learning. Employing a qualitative-descriptive design, the study generated findings that revealed that utilizing diverse teaching strategies and creating interactive online learning environments promoted student engagement. Moreover, teachers established a friendly and secure online classroom where students were encouraged to actively participate and share their thoughts on the subject matter. However, several challenges were identified, including technological difficulties, low student engagement, academic dishonesty, and feelings of isolation resulting from a lack of peer interaction, all of which significantly impacted the well-being of the participants. Despite these obstacles, teachers remained committed to their profession and maintained a passion for supporting their families. The study recommends encouraging teachers to continue integrating technology into the teaching and learning process, embracing innovative methodologies, and providing logistical and psychological support to effectively navigate the challenges posed by educational disruptions. Findings also provide a significant backdrop for the improvement of the implementation and effectiveness of digital education.
与全球人类生活的许多其他方面一样,教育部门因COVID-19大流行而面临着前所未有的挑战。本研究调查了阿拉伯联合酋长国一所私立学校的中学教师对从面对面教学到在线教学过渡的看法,旨在提高在线学习的有效性。采用定性描述设计,研究结果显示,利用多样化的教学策略和创造互动的在线学习环境促进了学生的参与。此外,教师建立了一个友好和安全的在线课堂,鼓励学生积极参与并分享他们对主题的想法。然而,研究人员发现了一些挑战,包括技术困难、学生参与度低、学术不诚实以及由于缺乏同伴互动而产生的孤立感,所有这些都严重影响了参与者的幸福感。尽管存在这些障碍,教师们仍然致力于他们的职业,并保持着支持家庭的热情。该研究建议鼓励教师继续将技术融入教学过程,采用创新的方法,并提供后勤和心理支持,以有效应对教育中断带来的挑战。研究结果还为改进数字教育的实施和有效性提供了重要的背景。
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引用次数: 1
Retirement: Keeping the Zeal for Teaching Aflame 退休:保持教学热情
Pub Date : 2023-09-23 DOI: 10.11594/ijmaber.04.09.15
Sherwin M. Parinas
This phenomenological inquiry intended to unearth the lived experiences of the retired faculty members on post retirement career. Previous studies had linked retirement with leisure, relaxation and benefit. However, this current study viewed it as an avenue to pursue a career as evidenced by twenty-one (21) retired teachers from basic to tertiary education in both public and private institutions. The salient findings revealed that the preference to work after tenure was anchored from economic reasons, defying age, loss and fear of insignificance. As they were nearing the twilight, working for them meant making every tick count. Economic reason was also a factor as they found their pension too minimal an amount to purchase not only basic commodities but hospitalization and maintenance medicine as years went by. But seasoned as they were, they managed to jump over the hurdles by being optimistic and maintaining circle as support system like family and friends, above all, imploring the Divine Providence. To lighten the plight, it was suggested that institutions may implement policies like seminars and training that could provide a better retirement preparation and transition to probable retirees.
这一现象学探究旨在挖掘退休教师退休后职业生涯的生活经验。之前的研究将退休与休闲、放松和福利联系起来。然而,目前的研究将其视为一种追求职业的途径,这一点得到了21名退休教师的证明,他们来自公立和私立机构,从基础教育到高等教育。重要的发现表明,在获得终身教职后,人们更倾向于继续工作,这是出于经济原因,与年龄、损失和对无足轻重的恐惧无关。当他们接近黄昏的时候,为他们工作意味着要让每一秒都有意义。经济原因也是一个因素,因为随着时间的推移,他们发现自己的养老金太少,不仅无法购买基本商品,还无法购买住院和维持医疗费用。但是,尽管他们经验丰富,但他们通过乐观的态度,以及像家人和朋友一样维持圈子的支持系统,最重要的是,他们恳求上帝的眷顾,成功地跨越了障碍。为了减轻困境,有人建议各机构可执行讨论会和培训等政策,为可能的退休人员提供更好的退休准备和过渡。
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引用次数: 0
Tracer Study of the Nursing Graduates in a State College 某州立大学护理专业毕业生示踪研究
Pub Date : 2023-09-23 DOI: 10.11594/ijmaber.04.09.20
Jayson S. Austria
Introduction: This graduate tracer study aimed to improve the nursing program in a state college. Method: It used descriptive survey collect the nursing graduates' demographic, educational, and employment profiles, as well as their feedbacks. The study used 60% representative stratified and snowball samplings. Findings presented in frequency distribution tables. Feedbacks were grouped into themes. Results: The demographic profile showed varied age from 20 to 40 years old, who were largely female. The educational profile showed fluctuating nurse licensure examination percentage, and a large number who were not actively involved in continuing professional development. The employment profile showed a large number of graduates who were not employed in nursing related jobs and without permanent employment status. Conclusion: Thus, these findings corroborated the graduates' feedbacks that to produce quality graduates for the labor market, program offering improvement in terms of faculty, curriculum and instruction, library, and physical facilities is needed.
摘要本研究旨在改善一所州立大学的护理学课程。方法:采用描述性调查的方法,收集护理专业毕业生的人口学、学历、就业情况及反馈。该研究使用了60%的代表性分层和滚雪球抽样。调查结果见频率分布表。反馈被分成主题。结果:患者年龄在20 ~ 40岁之间,以女性为主。受教育情况显示护士执照考试百分比波动,并且很多人没有积极参与持续专业发展。就业概况显示,大量毕业生没有从事与护理相关的工作,也没有长期就业身份。因此,这些发现证实了毕业生的反馈,即为劳动力市场提供优质毕业生,需要在师资,课程和教学,图书馆和物理设施方面提供改进。
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引用次数: 0
The Effect of Pictures in Writing Narrative Text of Students of Junior High 图片在初中学生叙事文本写作中的作用
Pub Date : 2023-09-23 DOI: 10.11594/ijmaber.04.09.17
Mungkap Mangapul Siahaan, Asima Rohani Sinaga, Jumaria Sirait, Ega Putri Sani Sibarani, Sunggul Pasaribu
This study aims to investigate whether or not there is an effect of Picture Teaching Model in teaching narrative text for the ninth grades students of SMPN 2 Pematangsiantar. The method used in the research is a true experimental design method. In the method, the researcher used two classes as one control class and one experimental class. The experimental class was taught with a treatment as Picture Teaching Model and the control class was taught with a conventional model. The sampling was selected by random sampling, as class 〖IX〗^5 as control class consisted of 32 students and class 〖IX〗^7 as experimental class consists of 32 students. The means of experimental group was higher that that the control group (20.75 – 14.53 = 2.87), the two means of both experimental and control group was different. If this difference can show that t-test is greater than t-table, that it is significant. The value of t-test has higher than t-table 6.98>2.00. It means that there is a significances after Picture Teaching Model is used to teach writing narrative text. Based on calculation of t-test is (6.98) is higher than t-table at the level of significance (2.00). If the result of t-test is higher than t-table (6.98>2.00), the null hypothesis (H0) is rejected and alternative hypothesis (Ha) is accepted. The results state that there is an influence of Picture Teaching Model in Narrative text learning in class IX of SMPN 2 Pematangsiantar.
本研究旨在探讨图片教学模式在中学九年级学生叙事文本教学中的效果。本研究采用的方法是一种真正意义上的实验设计方法。在该方法中,研究者使用两个班级作为一个控制班和一个实验班。实验组采用图片教学模式,对照组采用常规教学模式。抽样方法为随机抽样,其中第5班为对照班32人,第7班为实验班32人。实验组的平均值高于对照组(20.75 - 14.53 = 2.87),实验组和对照组的平均值不同。如果这个差异能说明t检验大于t表,说明它是显著的。t检验值高于t表6.98>2.00。说明运用图片教学模式进行叙事文本写作教学具有一定的意义。经计算,t检验为(6.98)高于t表上显著性水平(2.00)。如果t检验结果高于t表(6.98>2.00),则拒绝原假设(H0),接受备择假设(Ha)。结果表明,图片教学模式对中学九班学生的叙事文本学习有一定的影响。
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引用次数: 0
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EXCEL International Journal of Multidisciplinary Management Studies
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