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Presence of Indian big IT brands on social media: An empirical study 印度大型IT品牌在社交媒体上的存在:一项实证研究
Pub Date : 2012-11-26 DOI: 10.4172/scientificreports.500
Ramulu Bhukya
Social media has taken the world by storm and has quickly become an essential networking and Brand building tool. Irrespective of their size and nature of business, most of the Brands across the world have been able to some sort of social media presence as demanded by their customers. This paper explores the concept of social media presence and analyzes the social media metrics of Indian Information Technology Brands viz. Wipro, Infosys, TCS (Tata Consulting Services) and HCL(Hindustan Computer Limited). Based up on the data sourced from respective brands’ official social media websites and after analyzed on a 5-point simple scale, HCL and Infosys have a remarkable social media presence with scoring 3.75 points and making presence on 7 social media channels each. Wipro with 1.75 points, making presence on 5 social media channels stands ahead of TCS which scores 1.25, making presence on 6 social media channels.
社交媒体已经席卷全球,并迅速成为一种必不可少的网络和品牌建设工具。无论其业务规模和性质如何,世界上大多数品牌都能够根据客户的需求在社交媒体上出现。本文探讨了社交媒体存在的概念,并分析了印度信息技术品牌的社交媒体指标,即Wipro, Infosys, TCS(塔塔咨询服务)和HCL(印度斯坦计算机有限公司)。根据来自各自品牌官方社交媒体网站的数据,并以5分的简单量表进行分析后,HCL和Infosys在社交媒体上的表现非常出色,得分为3.75分,在7个社交媒体渠道上都有表现。Wipro得分为1.75分,在5个社交媒体渠道上出现,领先于得分为1.25分,在6个社交媒体渠道上出现的TCS。
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引用次数: 0
Emergence of corporate governance in India 公司治理在印度的兴起
Pub Date : 2012-01-01 DOI: 10.2139/ssrn.3608818
C. Raju, M. Subramanyam, H. Dasaraju
The present paper is a theoretical exposition focusing on regulatory mechanism on corporate governance in developing economies. In India, lots of serious efforts have been made at overhauling the economic system since liberalization. As a part these initiatives, the SEBI instituted the Clause 49 of the Listing Agreements dealing with corporate governance in India. The corporate governance in India is undergoing a process of change with a move towards more market-based governance. India, with its vast population has emerged as one of the most attractive country for the multi nationals as they scourge around the world to woo the customer. These organizations in their attempt to attract the customer have indulged in number of malpractices damaging the geographical, socio, and political climate of the destination country. India has the best corporate governance laws but poor implementation together with socialistic policies of the pre-reform era has affected corporate governance. Concentrated ownership of shares, pyramiding and tunneling of funds among group companies mark the Indian corporate landscape. Boards of directors have frequently been silent spectators with the DFI nominee directors unable or unwilling to carry out their monitoring functions.
本文是对发展中经济体公司治理监管机制的理论阐述。自自由化以来,印度在改革经济体制方面做出了大量认真的努力。作为这些举措的一部分,SEBI制定了关于印度公司治理的上市协议第49条。印度的公司治理正在经历一个变革的过程,朝着更加市场化的治理方向发展。人口众多的印度已经成为跨国公司最具吸引力的国家之一,因为他们在世界各地寻找客户。这些组织在试图吸引客户的过程中,纵容了许多破坏目的地国家地理、社会和政治气候的不当行为。印度拥有最好的公司治理法律,但执行不力,加上改革前的社会主义政策,影响了公司治理。股份所有权的集中、集团公司之间资金的金字塔化和隧道化是印度企业格局的标志。董事会经常是沉默的旁观者,DFI提名的董事不能或不愿履行其监督职能。
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引用次数: 1
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EXCEL International Journal of Multidisciplinary Management Studies
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