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A Comparative Analysis: Gen Z Tobacco vs. Vape Cessation Advertising Campaigns. 比较分析:Z世代烟草与电子烟戒烟广告活动。
IF 2.7 3区 医学 Q1 COMMUNICATION Pub Date : 2026-02-01 Epub Date: 2025-07-01 DOI: 10.1080/10410236.2025.2519121
Allison Potter, Thomas S Mueller

The increasing popularity of electronic vaping products (EVPs) or Electronic Nicotine Delivery Systems (ENDS) among youth and young adults has increased health risk concerns, with long-term implications. This qualitative analysis presents a comparison of messaging and motivators depicted in anti-tobacco advertising originating in the 1960s, with modern cessation advertising attempting to reduce the use of EVPs. Content analysis on 100 YouTube videos indicated only 6% of the EVP content framed the social consequences of nicotine usage, while 26% of the tobacco content depicted social consequences as a detrimental outcome. EVP content did not promote financial aspects or the health of others as motivators. Those motivators were depicted as low, but not completely absent, within the tobacco content. Sentiment analysis specified the most significant difference between EVP and tobacco advertisements were in the negative adjective component, in which the pre-EVP transcript represented 0.27, and the post-EVP at 1.13. WordStat content analysis demonstrated that pre-EVP tobacco messaging held more direct reference to the nicotine user, such as "natural born smoker" and "grow up fast." Common sentiment for post-EVP campaigns were more affective, framing EVP as "depression sticks" associated with depression and anxiety. A low level of content diversity leads to a three-dimensional recommendation: User health outcomes should be retained while messaging specific to the potential health risk of non-users ingesting vape residue should be promoted. Finally, additional messaging should verify that vaping is a financially demanding habit.

电子烟产品(evp)或电子尼古丁输送系统(ENDS)在年轻人中越来越受欢迎,这增加了人们对健康风险的担忧,并产生了长期影响。这一定性分析将20世纪60年代开始的反烟草广告中所描述的信息传递和激励因素与试图减少evp使用的现代戒烟广告进行了比较。对100个YouTube视频的内容分析表明,只有6%的EVP内容描述了尼古丁使用的社会后果,而26%的烟草内容将社会后果描述为有害的结果。EVP的内容并没有将财务方面或他人的健康作为激励因素。这些激励因素在烟草含量中被描述为低,但并非完全没有。情感分析表明,EVP与烟草广告在负面形容词成分上差异最显著,其中EVP前转录本为0.27,EVP后转录本为1.13。WordStat的内容分析表明,evp之前的烟草信息更直接地指向尼古丁使用者,比如“天生的吸烟者”和“快速成长”。对后EVP运动的普遍看法更为有效,将EVP定义为与抑郁和焦虑相关的“抑郁棒”。内容多样性水平低导致了三维建议:应保留用户健康结果,同时应宣传非用户摄入电子烟残留物的潜在健康风险。最后,额外的信息应该验证电子烟是一种对经济要求很高的习惯。
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引用次数: 0
Promoting Teen Pregnancy Prevention: An Analysis of Social Media Content Strategy Over Five Years. 促进青少年预防怀孕:五年来社交媒体内容策略分析。
IF 2.7 3区 医学 Q1 COMMUNICATION Pub Date : 2026-02-01 Epub Date: 2025-06-24 DOI: 10.1080/10410236.2025.2519129
Erin Ash, Emma Cox, Yiwei Xu, Brandon Boatwright

Although rates in the United States have declined significantly since the 1990s, the U.S. continues to have among the highest teen birth rates in the developed world, and recent policy changes in the U.S. warrant increased attention to pregnancy prevention efforts. This research employed a computational approach to analyze social media messages about a pregnancy prevention campaign with focus on analyzing responsibility attribution and frames that might lead to potential stigmatization. Original posts from the Power to Decide campaign's Twitter account posted from 2017 to 2022 (N = 7,770) were analyzed. Automated topic modeling identified five topics extracted from the data: access, encouraging conversations, pregnancy prevention programs, voter voice, and barriers. A subsequent thematic analysis was conducted to uncover sub-themes that provide insight into each topic. Results revealed an emphasis on social responsibility in the organization's social media messaging, reflecting the multiple stakeholders the organization targets in its social media messaging, which are not limited to the at-risk population (i.e. teens), and to whom structural solutions to teen pregnancy prevention can be promoted.

尽管自20世纪90年代以来,美国的青少年生育率显著下降,但美国仍然是发达国家中青少年生育率最高的国家之一,美国最近的政策变化也使人们更加关注预防怀孕的努力。这项研究采用了一种计算方法来分析有关预防怀孕运动的社交媒体信息,重点分析可能导致潜在污名化的责任归属和框架。分析了2017年至2022年“决定的力量”运动的推特账户(N = 7770)的原创文章。自动主题建模确定了从数据中提取的五个主题:访问、鼓励对话、怀孕预防计划、选民声音和障碍。随后进行了主题分析,以发现提供对每个主题的见解的子主题。结果显示,该组织的社交媒体信息强调社会责任,反映了该组织在其社交媒体信息中针对的多个利益相关者,这些利益相关者不仅限于高危人群(即青少年),而且可以向他们推广预防青少年怀孕的结构性解决方案。
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引用次数: 0
Joint Effect of Accuracy Nudge and Warning Label Interventions on Intention to Share COVID-19 Misinformation. 准确性助推和警告标签干预对分享COVID-19错误信息意愿的联合影响
IF 2.7 3区 医学 Q1 COMMUNICATION Pub Date : 2026-02-01 Epub Date: 2025-06-13 DOI: 10.1080/10410236.2025.2507676
Kazunori Fujimoto, Yuko Tanaka, Miwa Inuzuka

The spread of misinformation is a growing problem, particularly in light of the COVID-19 pandemic. Implementing multiple psychological interventions simultaneously is a potential approach to countering misinformation, but little is known about the effectiveness of combined interventions. Based on accuracy nudge theory, which posits that inattention to accuracy is the primary driver of misinformation sharing, we hypothesized that accuracy nudges and warning labels would complement each other to enhance their effectiveness in reducing the intention to share misinformation. To investigate, we conducted an online survey with a sample of 1,399 U.S. adults. The results showed that the effect of the accuracy nudge alone was significantly enhanced when combined with the warning label; however, the effect of the warning label alone was not significantly enhanced when combined with the accuracy nudge, suggesting that they do not share a mutually complementary relationship. These findings remained consistent regardless of whether the intervention effects were assessed using sharing intentions for fake headlines or the difference in sharing intentions between fake and real headlines. We discuss potential explanations for and practical implications of these findings.

错误信息的传播是一个日益严重的问题,特别是在2019冠状病毒病大流行的背景下。同时实施多种心理干预是打击错误信息的潜在方法,但对联合干预的有效性知之甚少。基于准确性助推理论(假设对准确性的忽视是错误信息分享的主要驱动因素),我们假设准确性助推和警告标签可以相互补充,以增强它们在降低错误信息分享意愿方面的有效性。为了进行调查,我们对1399名美国人进行了在线调查成年人。结果表明,单独的准确性提示与警告标签相结合的效果显著增强;然而,单独的警告标签的效果并没有显著增强,当与准确性推动相结合,这表明他们没有共享一个相互补充的关系。无论使用假标题的分享意图还是假标题和真实标题之间分享意图的差异来评估干预效果,这些发现都是一致的。我们讨论了这些发现的潜在解释和实际意义。
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引用次数: 0
Cycles of (Dis)engagement: A Qualitative Meta-Synthesis of the (Health)Care-Seeking Experiences of Patients with Chronic Symptoms Following Lyme Disease. (疾病)参与的循环:莱姆病后慢性症状患者(健康)求医经历的定性综合
IF 2.7 3区 医学 Q1 COMMUNICATION Pub Date : 2026-02-01 Epub Date: 2025-06-13 DOI: 10.1080/10410236.2025.2512923
Jacqueline N Gunning

(Chronic) Lyme disease/post-treatment Lyme disease syndrome ([C]LD/PTLDS) is a post-infection illness that remains contested, resulting in a divergent epistemological landscape (i.e., biomedicine versus alternative medicine). Consequently, (C)LD/PTLDS patients exhaust their (health)care options in their search for symptom relief, falling into cycles of starting and stopping (health)care-seeking. This meta-synthesis reviewed 13 qualitative interview studies representing the (health)care-seeking experiences of 216 (C)LD/PTLDS patients across five countries (i.e., United States, Canada, Netherlands, Australia, France) to examine how communication catalyzes patients' (health)care-seeking behaviors. This study proposes a model of (health)care (dis)engagement, identifying communication as a motor moving patients through (health)care-seeking both within and outside of biomedical models of care. This model extends our understanding of communicative (dis)enfranchisement processes and understandings of why patients disengage and reengage in healthcare-seeking behaviors. Theoretical and practical implications and future directions are discussed.

(慢性)莱姆病/治疗后莱姆病综合征([C]LD/PTLDS)是一种感染后疾病,目前仍有争议,导致认识论上的分歧(即生物医学与替代医学)。因此,(C)LD/PTLDS患者在寻求症状缓解时用尽了他们的(健康)保健选择,陷入了开始和停止(健康)保健寻求的循环。本综合研究回顾了来自五个国家(即美国、加拿大、荷兰、澳大利亚、法国)的216名(C)LD/PTLDS患者的(健康)求医经历的13项定性访谈研究,以研究沟通如何催化患者的(健康)求医行为。本研究提出了一种(健康)护理(非)参与模型,将沟通确定为驱动患者在生物医学护理模型内外寻求(健康)护理的动力。该模型扩展了我们对沟通(dis)授权过程的理解,以及对患者为什么脱离并重新参与医疗保健寻求行为的理解。讨论了理论和实践意义以及未来的发展方向。
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引用次数: 0
Using the Theory of Planned Behavior in Considering the Efficacy of Encountering Concussion Intervention Materials Online. 用计划行为理论考虑在线接触脑震荡干预材料的效果。
IF 2.7 3区 医学 Q1 COMMUNICATION Pub Date : 2026-02-01 Epub Date: 2025-05-20 DOI: 10.1080/10410236.2025.2504597
Gregory A Cranmer, Meghnaa Tallapragada, Travis R Bell, Samantha C Bureau, Megan Ashworth, Rikishi T Rey, Joseph McGlynn, Zac Johnson

This study employs the theory of planned behavior (TPB) to consider the efficacy of sport-related concussion (SRC) education materials among collegiate club sport athletes. In particular, variations in the targeted behavior (i.e. self-reporting SRC symptoms or other reporting SRC signs in teammates), format (i.e. digital text or video), and the presence of a personal narrative were considered. Data obtained from 443 club sport athletes in contact or semi-contact sports revealed several noteworthy findings: (a) subjective norms were the best predictor of self-reporting intentions and the only predictor of other-reporting intentions, (b) subjective norms were not directly influenced by education materials, and (c) video-based education materials were beneficial for promoting favorable self-reporting attitudes and subsequently self-reporting intentions. These findings have theoretical implications for TPB that highlight the role of specific health contexts and practical significance for sport and health practitioners seeking to promote SRC reporting.

本研究运用计划行为理论(TPB)考察运动相关脑震荡(SRC)教材在高校俱乐部运动运动员中的有效性。特别考虑了目标行为(即自我报告SRC症状或队友中其他报告SRC迹象)、格式(即数字文本或视频)以及个人叙述的存在方面的差异。从443名从事接触或半接触运动的俱乐部运动员中获得的数据揭示了几个值得注意的发现:(a)主观规范是自我报告意图的最佳预测因素,也是其他报告意图的唯一预测因素,(b)主观规范不受教育材料的直接影响,(c)基于视频的教育材料有利于促进有利的自我报告态度和随后的自我报告意图。这些发现对TPB具有理论意义,强调了特定健康背景的作用,并对寻求促进SRC报告的体育和健康从业人员具有实际意义。
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引用次数: 0
Nurse Leaders' Perceptions of the Use of the COMFORT Communication Training Intervention in Adult ICU Settings: A Qualitative Study. 护士领导对成人ICU环境中使用COMFORT沟通训练干预的看法:一项定性研究。
IF 2.7 3区 医学 Q1 COMMUNICATION Pub Date : 2026-02-01 Epub Date: 2025-05-29 DOI: 10.1080/10410236.2025.2505788
Mandy L Dees, Janet S Carpenter, Krista Longtin, Deanna L Reising, Lucia D Wocial, Kristin N Levoy

Effective nurse-to-family communication is critical in intensive care units (ICUs), where high acuity and emotional complexity demand rapid trust-building and clear information exchange. This qualitative study explored ICU nurse leaders' perceptions of the COMFORT communication intervention, a structured, theory-driven model designed to enhance relationship-centered communication with families. Seventeen nurse leaders from a statewide health system participated in virtual focus groups assessing the COMFORT model's seven components of COMFORT: Connect, Options, Making Meaning, Family Caregiver, Openings, Relating, and Team for practicability, appeal, and relevance within ICU workflows. Directed content analysis revealed strong support for the Connect, Family Caregivers, and Openings components, emphasizing their foundational role in establishing rapport and supporting emotionally charged conversations. Components such as Relating and Options were perceived as less feasible due to time constraints and staff discomfort with sensitive discussions. Leaders recommended a phased, scaffolded implementation strategy using mobile technology to promote accessibility and just-in-time learning. Emphasis was placed on integrating training into onboarding and leveraging unit workflows to sustain communication practice over time. Findings suggest that nurse leaders view the COMFORT model as a practical and scalable framework to strengthen nurse-to-family communication. The study highlights the importance of tailoring communication interventions to clinical realities and leveraging leadership support to foster trust and engagement in critical care contexts.

在重症监护病房(icu),有效的护士与家属沟通至关重要,重症监护病房的高度敏锐度和情感复杂性需要快速建立信任和明确的信息交流。本定性研究探讨了ICU护士领导对COMFORT沟通干预的看法,COMFORT是一种结构化的、理论驱动的模型,旨在加强与家庭的以关系为中心的沟通。来自全州卫生系统的17位护士领导参加了虚拟焦点小组,评估了COMFORT模型的七个组成部分:连接、选择、创造意义、家庭照顾者、开口、联系和团队在ICU工作流程中的实用性、吸引力和相关性。定向内容分析显示,人们对“连接”、“家庭照顾者”和“开口”组件的支持度很高,强调了它们在建立融洽关系和支持充满情感的对话方面的基础作用。由于时间限制和工作人员对敏感讨论感到不舒服,相关和选项等组成部分被认为不太可行。领导人们建议采用分阶段、框架式的实施战略,利用移动技术促进无障碍学习和即时学习。重点放在将培训整合到入职和利用单位工作流程上,以在一段时间内维持沟通实践。研究结果表明,护士领导将COMFORT模型视为加强护士与家庭沟通的实用且可扩展的框架。该研究强调了根据临床实际情况量身定制沟通干预措施的重要性,并利用领导层的支持来促进重症监护环境中的信任和参与。
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引用次数: 0
Understanding Social Media Advocacy: Advocacy Communication on the Violence Against Women Act. 理解社会媒体倡导:《反妇女暴力法》的倡导传播。
IF 2.7 3区 医学 Q1 COMMUNICATION Pub Date : 2026-02-01 Epub Date: 2025-06-02 DOI: 10.1080/10410236.2025.2510002
Minhee Choi, Seonjun Kang, Yeongin Kim

This study examines agenda setting, framing, and the concepts of social media advocacy and mobilizing information related to the Violence Against Women Act through social network analysis and topic modeling of big data. Tweets on the Violence Against Women Act between 2019 and 2022 were examined. The network analysis showed the predictive effects of the issue ownership network on policy initiatives. The importance of addressing urgency, key policy details, and blame attribution related to an issue was also found. Mobilizing information through hashtags and hyperlinks was effective when they were symbolic and simple. Theoretical and practical implications are discussed.

本研究通过社会网络分析和大数据主题建模,探讨了与《反妇女暴力法》相关的议程设置、框架和社交媒体宣传和动员信息的概念。研究人员研究了2019年至2022年期间有关《反妇女暴力法》的推文。网络分析显示问题所有权网络对政策主动性的预测作用。还发现了解决紧迫性、关键政策细节和与问题相关的责任归属的重要性。当话题标签和超链接具有象征意义且简单时,通过它们调动信息是有效的。讨论了理论和实践意义。
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引用次数: 0
Strengthening Health Science Communication in Sub-Saharan Africa: A Policy and Technology Perspective. 从政策和技术角度加强撒哈拉以南非洲的卫生科学传播。
IF 2.7 3区 医学 Q1 COMMUNICATION Pub Date : 2026-01-31 DOI: 10.1080/10410236.2026.2621225
Musa Touray, Ousman Bajinka, Lamarana Jallow

Effective health communication remains a critical challenge across Sub-Saharan Africa (SSA), where systemic barriers hinder disease prevention and healthcare equity. This evidence synthesis evaluates communication interventions through a comprehensive analysis of behavioral strategies, mobile health innovations, and community engagement approaches. Our findings reveal short message service (SMS)-based systems significantly improve malaria management outcomes, while demonstrating limited efficacy for chronic disease contexts. Behavioral interventions show particular promise for maternal care delivery and neglected tropical diseases, though implementation challenges persist due to workforce shortages and health system fragmentation. Emerging solutions include youth-focused digital platforms and intercultural competency training, though their potential remains constrained by persistent stigma and infrastructure limitations. The analysis identifies three key policy opportunities: (1) scaling interoperable mHealth tools with community feedback mechanisms, (2) institutionalizing cultural competency standards for health workers, and (3) integrating youth platforms with national HIV and maternal health programs. Successful models combine technological innovation with participatory design, as demonstrated by indigenous language adaptations and contextually-appropriate social media outreach. These findings provide policymakers with actionable pathways to strengthen health system resilience through coordinated investments in digital infrastructure and human-centered communication strategies. The evidence underscores that sustainable progress requires dual focus on technological capability building and policy reform to achieve equitable health outcomes across the region.

有效的卫生沟通仍然是整个撒哈拉以南非洲(SSA)面临的重大挑战,系统性障碍阻碍了疾病预防和卫生保健公平。这一证据综合通过对行为策略、移动卫生创新和社区参与方法的综合分析来评估传播干预措施。我们的研究结果表明,基于短信服务(SMS)的系统显著改善了疟疾管理结果,但对慢性病的疗效有限。行为干预措施对孕产妇保健提供和被忽视的热带病尤其有希望,尽管由于劳动力短缺和卫生系统碎片化,实施方面的挑战仍然存在。新兴的解决方案包括以青年为重点的数字平台和跨文化能力培训,尽管它们的潜力仍然受到持续的耻辱和基础设施限制的制约。分析确定了三个关键的政策机会:(1)扩展可互操作的移动医疗工具与社区反馈机制,(2)将卫生工作者的文化能力标准制度化,以及(3)将青年平台与国家艾滋病毒和孕产妇健康计划整合起来。成功的模式将技术创新与参与式设计相结合,正如土著语言的适应和与环境相适应的社交媒体推广所证明的那样。这些发现为决策者提供了可行的途径,通过对数字基础设施和以人为本的沟通战略的协调投资来加强卫生系统的复原力。证据强调,可持续进展需要同时注重技术能力建设和政策改革,以在整个区域实现公平的卫生成果。
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引用次数: 0
Rethinking Rationality. Scientists' Perspectives on Health Communication After the COVID-19 Pandemic. 反思理性。新冠肺炎大流行后科学家对健康传播的看法
IF 2.7 3区 医学 Q1 COMMUNICATION Pub Date : 2026-01-29 DOI: 10.1080/10410236.2026.2620496
Hella de Haas, Frank Marcinkowski, Sarah Kohler

The COVID-19 pandemic represented a turning point for many scientists, challenging established motives and attitudes toward public communication and raising new questions about their willingness to communicate publicly. During this time, scientists faced unprecedented scrutiny, leading to both recognition and maltreatment by the media, politicians and the public. This paper examines whether the pandemic experience altered scientists' rationale for engaging in health communication-specifically, whether perceived benefits (e.g. contributing to the public good) still outweigh potential costs (e.g. exposure to hostility). Based on a survey of N = 4,207 researchers at German universities and research institutions, our findings indicate that negative perceptions of how politicians and journalists treated scientists diminished their assessment of public communication as a rational endeavor, leading to decreased willingness to communicate, particularly regarding self-interested motives.

COVID-19大流行对许多科学家来说是一个转折点,挑战了公众沟通的既定动机和态度,并对他们是否愿意公开沟通提出了新的问题。在此期间,科学家面临着前所未有的审查,导致媒体、政治家和公众的认可和虐待。本文考察了大流行的经历是否改变了科学家从事卫生传播的基本原理,特别是,是否感知到的利益(例如,为公共利益做出贡献)仍然超过潜在的成本(例如,暴露于敌意)。基于对德国大学和研究机构N = 4207名研究人员的调查,我们的研究结果表明,对政治家和记者如何对待科学家的负面看法削弱了他们对公共沟通作为理性努力的评估,导致沟通意愿下降,特别是在自我利益动机方面。
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引用次数: 0
Fake News Has a New Author, Can You Spot the Lie? Media Cues and the Detection of AI-Generated Health News Through the Lens of the Media Evocation Paradigm. 假新闻有了新作者,你能识破谎言吗?媒体线索和通过媒体唤起范式的镜头检测人工智能生成的健康新闻。
IF 2.7 3区 医学 Q1 COMMUNICATION Pub Date : 2026-01-26 DOI: 10.1080/10410236.2026.2621231
Zehang Xie, Benjamin Benjy J Li

As generative artificial intelligence (GAI) increasingly contributes to the creation of news content, its ability to produce authoritative yet fabricated information raises pressing concerns for public trust and misinformation detection. Guided by the media evocation paradigm (MEP), this study examines how source credibility, content style, and communication channel influence users' ability to detect GAI-generated health fake news. A 2 × 2 × 3 mixed experimental design (N = 120) was employed, in which participants evaluated nine GAI-generated news items across television, newspapers, and social media. Results show that non-authoritative sources, rational framing, and social media platforms significantly enhanced detection accuracy. In contrast, authoritative sources and emotional content in traditional media environments reduced detection rates. A significant three-way interaction reveals that detection accuracy was highest when all three media cues aligned (non-authoritative source, rational style, and social media context). This study extends the MEP to the context of GAI-generated health news and highlights the importance of reflective media processing in how individuals assess information credibility. By identifying how specific combinations of media cues affect fake news detection, the findings offer practical implications for improving public resilience against health misinformation and inform the design of more effective communication strategies in GAI-mediated health contexts.

随着生成式人工智能(GAI)越来越多地参与新闻内容的创造,其产生权威但虚假信息的能力引发了公众信任和错误信息检测的紧迫问题。在媒体唤起范式(MEP)的指导下,本研究探讨了来源可信度、内容风格和传播渠道如何影响用户检测人工智能生成的健康假新闻的能力。采用2 × 2 × 3混合实验设计(N = 120),参与者评估电视、报纸和社交媒体上由人工智能生成的9条新闻。结果表明,非权威来源、理性框架和社交媒体平台显著提高了检测准确率。相比之下,传统媒体环境中的权威来源和情感内容降低了检出率。一个显著的三方互动表明,当所有三种媒体线索(非权威来源、理性风格和社交媒体背景)一致时,检测准确率最高。本研究将MEP扩展到人工智能生成的健康新闻的背景下,并强调了反思媒体处理在个人如何评估信息可信度中的重要性。通过确定媒体线索的特定组合如何影响假新闻检测,研究结果为提高公众对健康错误信息的抵御能力提供了实际意义,并为在ai介导的健康环境中设计更有效的沟通策略提供了信息。
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引用次数: 0
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Health Communication
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