Supply chain risk management is a newly-emerged key subject of supply chain management area. This paper classified and refined supply chain risk according to supply chain risk sources, and established a risk assessment index system. Meanwhile by using of AHP and Fuzzy Comprehensive Evaluation, which constructed risk assessment model, to quantify risk indicators. Then the supply chain risks can be calculated and that can make contribution to the supply chain risk assessment and decision-making.
{"title":"Supply Chain Risk Assessment Based on AHP and Fuzzy Comprehensive Evaluation","authors":"Liu Bo-chao","doi":"10.1109/ICMECG.2010.72","DOIUrl":"https://doi.org/10.1109/ICMECG.2010.72","url":null,"abstract":"Supply chain risk management is a newly-emerged key subject of supply chain management area. This paper classified and refined supply chain risk according to supply chain risk sources, and established a risk assessment index system. Meanwhile by using of AHP and Fuzzy Comprehensive Evaluation, which constructed risk assessment model, to quantify risk indicators. Then the supply chain risks can be calculated and that can make contribution to the supply chain risk assessment and decision-making.","PeriodicalId":129936,"journal":{"name":"2010 International Conference on Management of e-Commerce and e-Government","volume":"104 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115229370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
More and more enterprises adopt the hybrid marketing channels which are the coexistence of traditional retailers channel and direct Internet channel. Taking into account the discomfort cost of the product for Internet channel and the implementation degree of the e-commerce, this paper analyzes the vertical Nash game, direct Internet marketer-Stackelberg game and traditional retailers-Stackelberg game between direct Internet marketer and N retailers in non-cooperative case and investigates the above two parameters.
{"title":"The Game Research between a Direct Internet Marketer and N Retailers in Hybrid Marketing","authors":"Zhongqi Sheng, Wei Liu, Zezhong Liang, Yujun Li","doi":"10.1109/ICMECG.2010.41","DOIUrl":"https://doi.org/10.1109/ICMECG.2010.41","url":null,"abstract":"More and more enterprises adopt the hybrid marketing channels which are the coexistence of traditional retailers channel and direct Internet channel. Taking into account the discomfort cost of the product for Internet channel and the implementation degree of the e-commerce, this paper analyzes the vertical Nash game, direct Internet marketer-Stackelberg game and traditional retailers-Stackelberg game between direct Internet marketer and N retailers in non-cooperative case and investigates the above two parameters.","PeriodicalId":129936,"journal":{"name":"2010 International Conference on Management of e-Commerce and e-Government","volume":"833 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123013150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The propagation of events or influence in small-world networks is a very important issue. Based on previous researches, we study the case that the propagation is driven by noise. We establish a model which is a generalized Fokker-Planck equation(FPE) about the evolution probability of influence volume. In order to make it more practical, coefficients in the FPE are made time-dependent. We found the algebraic structure and dynamical symmetry of this FPE. By means of algebraic dynamics theory, the exact solutions of this FPE are presented. At last, the evolution of the probability of the influence volume is considered.
{"title":"The Propagation of Events in Small-World Networks Driven by Noise","authors":"Peng Wang, Yu Wang, M. Hamalainen, Zhangxi Lin","doi":"10.1109/ICMECG.2010.26","DOIUrl":"https://doi.org/10.1109/ICMECG.2010.26","url":null,"abstract":"The propagation of events or influence in small-world networks is a very important issue. Based on previous researches, we study the case that the propagation is driven by noise. We establish a model which is a generalized Fokker-Planck equation(FPE) about the evolution probability of influence volume. In order to make it more practical, coefficients in the FPE are made time-dependent. We found the algebraic structure and dynamical symmetry of this FPE. By means of algebraic dynamics theory, the exact solutions of this FPE are presented. At last, the evolution of the probability of the influence volume is considered.","PeriodicalId":129936,"journal":{"name":"2010 International Conference on Management of e-Commerce and e-Government","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122689923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The problem of relationship between the government and the public is a fundamental problem, relationship between the government and the public is an important foundation that achieve social stability and harmony. E-government is a particularly effective tool and means to solve the current disharmonious relationship between the government and the public. Some effective measures should be taken to promote harmonious relationship between the government and the public in e-government environment: (1) Focus on building public-oriented interactive response mechanism; (2) Using the official website as the platform to integrate government information resources; (3) Strengthen the training on e-government applied-capacity.
{"title":"Study on E-government and the Relationship between the Government and the Public","authors":"He Xiao-ke","doi":"10.1109/ICMECG.2010.54","DOIUrl":"https://doi.org/10.1109/ICMECG.2010.54","url":null,"abstract":"The problem of relationship between the government and the public is a fundamental problem, relationship between the government and the public is an important foundation that achieve social stability and harmony. E-government is a particularly effective tool and means to solve the current disharmonious relationship between the government and the public. Some effective measures should be taken to promote harmonious relationship between the government and the public in e-government environment: (1) Focus on building public-oriented interactive response mechanism; (2) Using the official website as the platform to integrate government information resources; (3) Strengthen the training on e-government applied-capacity.","PeriodicalId":129936,"journal":{"name":"2010 International Conference on Management of e-Commerce and e-Government","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128689291","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Direct marketing forecasting models have focused on estimating the response probabilities of consumer purchases and neglected the profitability of customers. This study proposes a method of constrained optimization using genetic algorithm to maximize the profitability at the top deciles of a customer list. We apply this method to a direct marketing dataset using tenfold cross validation. The results from this method compare favorably with the unconstrained model and that of the DMAX model. The method of constrained optimization has distinctive advantages in augmenting the profitability of direct marketing campaigns. We explore the implications for targeted marketing problems and for assisting management decision-making and augmenting profitability of direct marketing.
{"title":"Constrained Optimization with Genetic Algorithm: Improving Profitability of Targeted Marketing","authors":"G. Cui, M. Wong, Xiang Wan","doi":"10.1109/ICMECG.2010.14","DOIUrl":"https://doi.org/10.1109/ICMECG.2010.14","url":null,"abstract":"Direct marketing forecasting models have focused on estimating the response probabilities of consumer purchases and neglected the profitability of customers. This study proposes a method of constrained optimization using genetic algorithm to maximize the profitability at the top deciles of a customer list. We apply this method to a direct marketing dataset using tenfold cross validation. The results from this method compare favorably with the unconstrained model and that of the DMAX model. The method of constrained optimization has distinctive advantages in augmenting the profitability of direct marketing campaigns. We explore the implications for targeted marketing problems and for assisting management decision-making and augmenting profitability of direct marketing.","PeriodicalId":129936,"journal":{"name":"2010 International Conference on Management of e-Commerce and e-Government","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127592173","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
As a new media mobile phone’s advantage has been recognized widely. After entering the 3G era, user acceptance will replace technology become the restriction of short message service (SMS) advertising development, this study proposed a research model based on technology acceptance model (TAM) and extended it, in order to analyze factors which influence consumer willingness to accept SMS advertising comprehensively; then examined the model by structural equation model (SEM), and the results indicated perceived usefulness, perceived ease of use, perceived risk and subjective norms all have significant impact on consumer attitudes towards SMS advertising, consumer attitudes towards SMS advertising also has a significant influence on consumer willingness to accept SMS advertising.
{"title":"Research on Influencing Factors of Consumer Willingness to Accept Mobile SMS Advertising","authors":"Yini Chen, Xiao-tong Jin","doi":"10.1109/ICMECG.2010.84","DOIUrl":"https://doi.org/10.1109/ICMECG.2010.84","url":null,"abstract":"As a new media mobile phone’s advantage has been recognized widely. After entering the 3G era, user acceptance will replace technology become the restriction of short message service (SMS) advertising development, this study proposed a research model based on technology acceptance model (TAM) and extended it, in order to analyze factors which influence consumer willingness to accept SMS advertising comprehensively; then examined the model by structural equation model (SEM), and the results indicated perceived usefulness, perceived ease of use, perceived risk and subjective norms all have significant impact on consumer attitudes towards SMS advertising, consumer attitudes towards SMS advertising also has a significant influence on consumer willingness to accept SMS advertising.","PeriodicalId":129936,"journal":{"name":"2010 International Conference on Management of e-Commerce and e-Government","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127888194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
As the impact of FDI on the Chinese economy is growing up, the spillover effect of FDI in logistics industry becomes an important research focus. The paper builds Solow residual method equation, which analyzes the correlation of FDI and GDP, geographical distribution, and the Solow residual on FDI for the technology spillover effect of economic growth, providing that currently the economic contribution of FDI was not high. Therefore, we must increase the quality of FDI, expand the scale of FDI, develop the spillover effect of FDI and improve the contribution rate for national economy.
{"title":"The Analysis on the Spillover Effect of Logistics Industry FDI","authors":"Wang Yang, Wang Lusha","doi":"10.1109/ICMECG.2010.74","DOIUrl":"https://doi.org/10.1109/ICMECG.2010.74","url":null,"abstract":"As the impact of FDI on the Chinese economy is growing up, the spillover effect of FDI in logistics industry becomes an important research focus. The paper builds Solow residual method equation, which analyzes the correlation of FDI and GDP, geographical distribution, and the Solow residual on FDI for the technology spillover effect of economic growth, providing that currently the economic contribution of FDI was not high. Therefore, we must increase the quality of FDI, expand the scale of FDI, develop the spillover effect of FDI and improve the contribution rate for national economy.","PeriodicalId":129936,"journal":{"name":"2010 International Conference on Management of e-Commerce and e-Government","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122041710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Company's public commitment is the measurable and compared information with competitors. Especially when commitment is clear and measurable, it will influent customer purchase decision as the main variable. In post-purchase stage commitment and restrictive condition influent customer brand selection compared with customer expectation. The quality of commitment implementation then influent customer satisfactory compared with customer perception. So company should plan and manage commitment systematically. Drawing on the Service Quality Gap Model, company must pay attention to five gaps of commitment quality to promote customer selection and satisfaction. Those conclusions will broaden commitment study field in marketing and point out commitment influence to customer purchasing behavior.
{"title":"Study on the Influence of Commitment on Customer Behavior in the Stage of Pre-purchase and Post-Purchase","authors":"Wang Long","doi":"10.1109/ICMECG.2010.47","DOIUrl":"https://doi.org/10.1109/ICMECG.2010.47","url":null,"abstract":"Company's public commitment is the measurable and compared information with competitors. Especially when commitment is clear and measurable, it will influent customer purchase decision as the main variable. In post-purchase stage commitment and restrictive condition influent customer brand selection compared with customer expectation. The quality of commitment implementation then influent customer satisfactory compared with customer perception. So company should plan and manage commitment systematically. Drawing on the Service Quality Gap Model, company must pay attention to five gaps of commitment quality to promote customer selection and satisfaction. Those conclusions will broaden commitment study field in marketing and point out commitment influence to customer purchasing behavior.","PeriodicalId":129936,"journal":{"name":"2010 International Conference on Management of e-Commerce and e-Government","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129493401","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mobile payment is one of the hottest technologies for transactions in today’s retail industry. The industry has typically overlooked the multiple roles mobile device can play in retailing to enable the wide spectrum of transaction services. Prior research mostly focuses on technology innovation or consumer-centric view while there is a scarcity of research related to supply-side perspective and merchant attitude towards adoption. This paper reports the results of a study of mobile payments adoption from a supply-side assessment or provider’s view of the organizational-level decision of retail merchants. The purpose is to understand how the multi-actor forces, external factors and internal capabilities can influence the merchant adoption decisions. A semi-structured survey was conducted with supply-side experts to explore their industry-wide view of the perceived determinants for mobile payments adoption in retailing. This paper concludes with the proposal of an analytical framework for understanding the possible impacts of the market drivers and organizational enablers on mobile payments adoption.
{"title":"Developing an Analytical Framework for Mobile Payments Adoption in Retailing: A Supply-Side Perspective","authors":"P. M. Lai, K. B. Chuah","doi":"10.1109/ICMECG.2010.79","DOIUrl":"https://doi.org/10.1109/ICMECG.2010.79","url":null,"abstract":"Mobile payment is one of the hottest technologies for transactions in today’s retail industry. The industry has typically overlooked the multiple roles mobile device can play in retailing to enable the wide spectrum of transaction services. Prior research mostly focuses on technology innovation or consumer-centric view while there is a scarcity of research related to supply-side perspective and merchant attitude towards adoption. This paper reports the results of a study of mobile payments adoption from a supply-side assessment or provider’s view of the organizational-level decision of retail merchants. The purpose is to understand how the multi-actor forces, external factors and internal capabilities can influence the merchant adoption decisions. A semi-structured survey was conducted with supply-side experts to explore their industry-wide view of the perceived determinants for mobile payments adoption in retailing. This paper concludes with the proposal of an analytical framework for understanding the possible impacts of the market drivers and organizational enablers on mobile payments adoption.","PeriodicalId":129936,"journal":{"name":"2010 International Conference on Management of e-Commerce and e-Government","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132426177","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
E-government is an important part of government informationization and a specific realization form of government informationization governance, which is important for enhancing the governing effectiveness, promoting democratic participation of the public in the governance and enhancing the legitimacy of the government. However, as the history of e-government construction is not long in China, there also exist some deficiencies or areas to be improved in its advancement of government informationization governance. So it is needed to strengthen e-government construction and perfect informationization governance. Shanghai is a major modern metropolis in China, and analysis on the problems and responding measures in its e-government construction is of typically exemplary importance to the promotion of government informationization governance in the whole china.
{"title":"E-government Construction, Informationized Governance and Governing Means Innovation: Based on the Case of Shanghai","authors":"Chengzhi Yi","doi":"10.1109/ICMECG.2010.51","DOIUrl":"https://doi.org/10.1109/ICMECG.2010.51","url":null,"abstract":"E-government is an important part of government informationization and a specific realization form of government informationization governance, which is important for enhancing the governing effectiveness, promoting democratic participation of the public in the governance and enhancing the legitimacy of the government. However, as the history of e-government construction is not long in China, there also exist some deficiencies or areas to be improved in its advancement of government informationization governance. So it is needed to strengthen e-government construction and perfect informationization governance. Shanghai is a major modern metropolis in China, and analysis on the problems and responding measures in its e-government construction is of typically exemplary importance to the promotion of government informationization governance in the whole china.","PeriodicalId":129936,"journal":{"name":"2010 International Conference on Management of e-Commerce and e-Government","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131070343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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