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2010 International Conference on Management of e-Commerce and e-Government最新文献

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A Holistic Governance Framework for e-Business Success 电子商务成功的整体管治架构
Pub Date : 2010-10-23 DOI: 10.1109/ICMECG.2010.36
Xiaowen Liu, Lihua Wu, Jin Yu, Xiaochun Lei
E-business has made organizations even more reliant on the application of IT. The dependence on new technologies, have increased exposure of businesses to technology-originated threats and have created new requirements for governance. Previous IT governance frameworks, such as those provided by ISO and the IT Governance Institute, Standards Australia, have not given the connection between IT governance and e-business sufficient attention. This paper presents a holistic governance framework for e-business success by integrating IT governance framework with critical success factors (CSFs) of e-business. The framework provided a structured and holistic approach to direct, evaluate and monitor e-business projects and operations.
电子商务使组织更加依赖于信息技术的应用。对新技术的依赖增加了企业面对源自技术的威胁的风险,并为治理创造了新的需求。以前的IT治理框架,例如ISO和澳大利亚标准协会提供的IT治理框架,并没有给予IT治理和电子商务之间的联系足够的重视。本文通过集成IT治理框架和电子商务的关键成功因素(CSFs),提出了一个电子商务成功的整体治理框架。该架构提供了一个结构化和全面的方法来指导、评估和监察电子商务项目和运作。
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引用次数: 8
Modeling Feedback Mechanism for E-Marketplace 电子市场反馈机制建模
Pub Date : 2010-10-23 DOI: 10.1109/ICMECG.2010.37
Wensheng Yang, Li Li
Because user’s feedback is help to build trust in online transaction, we develop a function about the buyer’s bidding, and describe the risk under the feedback mechanism. Then, we analyze the double effects on the buyers and sellers′ behavior chosen. After that, we use MATLAB to design a program of Monte-Carlo sampling method to simulate the actual online business. The experimental results show that the efficient feedback mechanism will have a positive impact on the behavior of sellers and buyers. The results will help E-marketplace to implement its feedback mechanism.
由于用户的反馈有助于在网上交易中建立信任,我们开发了一个关于买方竞价的函数,并描述了反馈机制下的风险。然后,我们分析了双重效应对买方和卖方行为选择的影响。之后,我们用MATLAB设计了一个蒙特卡罗采样法的程序来模拟实际的网上业务。实验结果表明,有效的反馈机制会对买卖双方的行为产生积极的影响。研究结果将有助于电子市场反馈机制的实施。
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引用次数: 2
Global Financial Crisis's Impact on the Credit Risk of Logistics Companies: Comparative Analysis between China and US with KMV Model 全球金融危机对物流企业信用风险的影响:基于KMV模型的中美物流企业信用风险比较分析
Pub Date : 2010-10-23 DOI: 10.1109/ICMECG.2010.31
Shengzhong Zhang, Qian Li, Dan Wang
In order to investigate the global financial crisis’s impact on logistics industry quantitatively, this paper selects 10 logistics listed companies respectively from China and US stock market as samples, calculates the default distances of the companies based on KMV model which is first proposed by US KMV company, analyzes the trend of credit risk change from the third quarter of 2008 to the third quarter of 2009. The results show the financial crisis has a severe impact on the credit risk of logistics companies and KMV model is an effective tool for measuring the credit risk of logistics companies. Furthermore, on average, the trend of credit risk of logistics companies does not coincide with the Gross Domestic Product’s respond to the financial crisis in time completely. The trend of credit risk during the crisis between China and US are not quite the same, and appetites of the two nation’s companies are also different. Finally, authors propose some suggestions about how to manage credit risk and how to respond to the financial crisis for logistics companies and other investors.
为了定量研究全球金融危机对物流业的影响,本文分别选取中美两国10家物流上市公司作为样本,基于美国KMV公司首次提出的KMV模型计算公司违约距离,分析2008年第三季度至2009年第三季度信用风险变化趋势。研究结果表明,金融危机对物流企业的信用风险产生了严重影响,KMV模型是衡量物流企业信用风险的有效工具。此外,平均而言,物流企业信用风险的趋势与国内生产总值对金融危机的反应并不完全一致。危机期间中美信用风险的走势并不完全相同,两国企业的胃口也不同。最后,对物流企业和其他投资者如何管理信用风险和应对金融危机提出了一些建议。
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引用次数: 6
Case Study of Digital Preservation for E-heritage: Digital Preservation Project for the Collection of Penhas Family 电子遗产数字化保存案例研究:潘哈斯家族藏品数字化保存项目
Pub Date : 2010-10-23 DOI: 10.1109/ICMECG.2010.23
F. Yu
Digital Preservation for E-heritage is one of the most important embranchment in the area of digital longevity in term of archival or heritage preservation. Currently, most digital preservation methodologies or principles are stands on the point of theory stage, seldom are taken into practice(almost practical ones were governmental supported at national level). For the goal of majority of archives institutions, a practical project was achieved at small scale extend within this paper. The archival criteria (EVACC mode, EAD metadata for collection appraisal and description) and technological implementation (software and Huffman algorithm for final product and search function), integrated as a comprehensive solution, was applied and experimented. Thus, it went through the whole procedure of which is significant for current and future study.
电子遗产的数字保存是档案或遗产保存中数字长寿领域最重要的分支之一。目前,大多数数字保存方法或原则还停留在理论阶段,很少被付诸实践(实际的几乎都是国家层面的政府支持)。针对大多数档案机构的目标,本文扩展了一个小规模的实际项目。将档案标准(EVACC模式、用于藏品评估和描述的EAD元数据)和技术实现(用于最终产品和搜索功能的软件和霍夫曼算法)集成为一个综合解决方案,进行应用和实验。这对当前和今后的研究都具有重要的意义。
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引用次数: 1
Supernetwork Model of Intra-organizational Knowledge Transfer 组织内知识转移的超级网络模型
Pub Date : 2010-10-23 DOI: 10.1109/ICMECG.2010.17
Hong Zou, Shenghua Xu
Knowledge transfer has become a hot issue for knowledge management. Nevertheless the application of heterogeneous network model to the analysis of the internal processes of intra-organization knowledge transfer is still rare. In this paper, we propose a super network model of intra-organizational knowledge transfer. The model is composite of a social network and a knowledge network. It consists of individual nodes, knowledge nodes, and the directed or undirected edges among them, which represent the organization members, the organization knowledge and their complex relationship respectively. The results of model simulation on the Net logo platform show that the higher the average degree of nodes is in the knowledge transfer network, the more innovation is created by the organization. Moreover, the results demonstrate that the knowledge of network achieve a specific equilibrium more quickly if the number of initial transfer nodes is higher. The proposed super network model provides a novel thinking and method for further in-depth study of intra-organizational knowledge transfer.
知识转移已成为知识管理的热点问题。然而,将异质网络模型应用于组织内部知识转移的内部过程分析尚属罕见。本文提出了一个组织内知识转移的超级网络模型。该模型由社会网络和知识网络组成。它由单个节点、知识节点和其中的有向边或无向边组成,分别代表组织成员、组织知识及其复杂关系。在Net logo平台上的模型仿真结果表明,知识转移网络中节点的平均程度越高,组织的创新能力越强。此外,研究结果还表明,初始传递节点数量越多,网络知识达到特定均衡的速度越快。提出的超级网络模型为进一步深入研究组织内知识转移提供了一种新的思路和方法。
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引用次数: 3
A Fuzzy ELECTRE Approach for Evaluating Mobile Payment Business Models 移动支付商业模式评价的模糊电学方法
Pub Date : 2010-10-23 DOI: 10.1109/ICMECG.2010.78
F. Asghari, A. Amidian, Jafar Muhammadi, H. Rabiee
Considering the significant growth in mobile phone use by customers and its high accessibility, this device can be considered as the most suitable tool in payment category. To implement a mobile payment service, there are many actors involved such as: bank, operator and service provider. As an effective interaction role and in order to optimize efficient parameters for implementing a mobile payment solution, it is necessary to present a suitable business model. Therefore, five different business models have been surveyed in the field of mobile payment in this research; then they were compared with MCDM evaluation method applications. Since one of the most effective parameter to select an appropriate business model is the banks / operators’ structure of every country, the proposed business model in this paper is localized based on Iranian banks / operators’ framework. The results of MCDM method indicate that the collaboration model is the most suitable mobile payment business model in Iran.
考虑到客户使用手机的显著增长及其高可访问性,该设备可以被认为是支付类别中最合适的工具。要实现移动支付服务,涉及到许多参与者,例如:银行、运营商和服务提供商。作为一个有效的互动角色,为了优化实现移动支付解决方案的有效参数,有必要提出一个合适的商业模式。因此,本研究在移动支付领域调查了五种不同的商业模式;然后与MCDM评价方法的应用进行比较。由于选择合适的商业模式最有效的参数之一是每个国家的银行/运营商的结构,因此本文提出的商业模式是基于伊朗银行/运营商的框架进行本地化的。MCDM方法的结果表明,协作模式是最适合伊朗的移动支付商业模式。
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引用次数: 23
Online Buying Impulsiveness and Word-of-Mouth Online in the E-Marketing Age: A Theoretical Model Approach 网络营销时代的网络购买冲动与网络口碑:一个理论模型方法
Pub Date : 2010-10-23 DOI: 10.1109/ICMECG.2010.34
Zeng Kaisheng
Impulse buying represents consumers’ basic psychological trait and habit. Online buying impulsiveness is the tendency of consumers’ reaction toward stimuli in the Internet environment. In the Internet environment, Word-of-Mouth online is one stimuli from which consumers have an alternative to obtain opinion leaders’ information and advice on the products. Previously, some studies have demonstrated that there is impulse buying in the Internet environment, and some other studies have demonstrated that Word-of-Mouth online is the most important influential source on consumers’ purchasing decisions. However, neither theoretical research nor imperial study has revealed the relationships between online buying impulsiveness and Word-of-Mouth online. This paper focuses on online buying impulsiveness and Word-of-Mouth online. The paper investigates the characteristics of Word-of-Mouth online, and proposes a theoretical model on the relationships between online buying impulsiveness and Word-of-Mouth online via the length of time on web browsing. The finding of the paper converts novel and important messages to managers and scholars by showing the value of exploratory study as well as empirical study on Word-of-Mouth online and its consequences on online buying impulsiveness.
冲动购买是消费者的基本心理特征和习惯。网络购物冲动是消费者在网络环境中对刺激的反应倾向。在互联网环境下,网络口碑是消费者获得意见领袖对产品的信息和建议的一种途径。此前有研究表明,在互联网环境下存在冲动性购买,也有研究表明,网络口碑是影响消费者购买决策最重要的因素。然而,无论是理论研究还是实证研究都没有揭示网络购买冲动与网络口碑之间的关系。本文主要研究网络购买冲动与网络口碑。本文对网络口碑的特点进行了研究,提出了网络购买冲动与网络口碑之间的理论模型,并通过网络浏览时间的长短进行了分析。通过对网络口碑及其对网络购买冲动的影响进行探索性研究和实证研究,本文的发现为管理者和学者们传递了新颖而重要的信息。
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引用次数: 5
A Comparative Study on Data Mining Algorithms for Individual Credit Risk Evaluation 个人信用风险评估数据挖掘算法比较研究
Pub Date : 2010-10-23 DOI: 10.1109/ICMECG.2010.16
Hong Yu, Xiaolei Huang, Xiaorong Hu, Hengwen Cai
Individual credit risk evaluation is an important and challenging data mining problem in financial analysis domain. This paper compares the effectiveness of four data mining algorithms - logistic regression (LR), decision tree (C4.5), support vector machine (SVM) and neural networks (NN) by applying them to two credit data sets. Experiment results show that the LR and SVM algorithms produced the best classification accuracy, and the SVM shows the higher robustness and generalization ability compared to the other algorithms. On the contrary, the neural networks algorithm performed poor relatively on the two credit data sets in our experiments. The computer simulation shows the C4.5 algorithm is sensitive to input data, and the classification accuracy is unstable, but it has the better explanatory.
个人信用风险评估是金融分析领域中一个重要而富有挑战性的数据挖掘问题。本文通过将四种数据挖掘算法-逻辑回归(LR),决策树(C4.5),支持向量机(SVM)和神经网络(NN)应用于两个信贷数据集,比较了它们的有效性。实验结果表明,LR和SVM算法的分类准确率最高,SVM算法的鲁棒性和泛化能力优于其他算法。相反,在我们的实验中,神经网络算法在两个信用数据集上的表现相对较差。计算机仿真表明,C4.5算法对输入数据敏感,分类精度不稳定,但解释性较好。
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引用次数: 26
Online Reviews as a Driver of New Product Sales 在线评论是新产品销售的驱动力
Pub Date : 2010-10-23 DOI: 10.1109/ICMECG.2010.13
G. Cui, H. Lui, Xiaoning Guo
This study reports several surprising findings and new insights about the effect of online product reviews on the sales of new products. Analyses of panel data of 332 new products from Amazon.com indicate that negative reviews affect new product sales more than positive reviews, but also in a positive way. Different from the proposition of the diffusion model, e-WOM has a strong effect on new product sales early on and such effect decreases over time. Moreover, the volume of page views by followers is far more influential than that of reviews by opinion leaders, especially in the early period of product lifecycle, suggesting a significant cascade effect. The effects of page views and valence of online reviews are stronger than that of volume, more so for search products than for experience products. Thus, marketers need to consider the distinctive influences of various aspects of online reviews when launching new products and devising e-marketing strategies.
这项研究报告了关于在线产品评论对新产品销售影响的几个令人惊讶的发现和新见解。对亚马逊网站332种新产品的面板数据分析表明,差评对新产品销售的影响大于好评,但也是积极的。与扩散模型的命题不同,e-WOM在早期对新产品销售有很强的影响,随着时间的推移,这种影响逐渐减弱。此外,关注者的页面浏览量远远大于意见领袖的评论量,特别是在产品生命周期的早期,这表明了显著的级联效应。网页浏览量和在线评论价格的影响比数量的影响更强,搜索产品比体验产品更强。因此,营销人员在推出新产品和制定网络营销策略时,需要考虑网络评论各方面的独特影响。
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引用次数: 31
The Price Discrete Analysis of B2C Online Shopping Market for Chinese Household Appliances Industry 中国家电行业B2C网络购物市场价格离散分析
Pub Date : 2010-10-23 DOI: 10.1109/ICMECG.2010.42
Dongyu Zhang
In the commodity market, the discrete phenomenon of the commodities’ market prices widely exists since kinds of reasons. Thus, the research for the discrete analysis of commodities’ prices is positively significant in the both academic and practical sides. This article aims to improve the B2C online shopping market for our county’s household appliances industry by investigating in the prices’ discrete phenomenon of the market. Finally, it generally presents that the prices’ discrete degree for the whole market is a little higher comparing with the normal category, whereas that for the large ones is the lowest in the household appliances categories.
在商品市场中,由于种种原因,商品市场价格的离散现象普遍存在。因此,对商品价格离散分析的研究具有积极的学术意义和实践意义。本文旨在通过对我国家电B2C网上购物市场价格离散现象的研究,完善我国家电B2C网上购物市场。最后,总体表现为整个市场的价格离散度相对于普通品类略高,而大型品类的价格离散度在家电品类中最低。
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引用次数: 0
期刊
2010 International Conference on Management of e-Commerce and e-Government
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