Pub Date : 2022-10-31DOI: 10.21776/ub.agrise.2022.022.4.8
K. D. J. Cosrojas, Sheila C. Poonon, Dante Q. Suminguit
Organic agriculture is sustainable on the ecological aspect, but other external factors influence its sustainability. The present paper covers the different chokepoints in the sustainability of organic rice production in Northern Mindanao. A total of 380 farmers served as respondents from the five provinces of Northern Mindanao that were selected through purposive sampling. The data were gathered through FGD and personal interviews using a structured questionnaire and data was analyzed descriptively. The study identified production, technical and marketing issues in sustaining the organic rice production. The issues include changing priorities of the Department of Agriculture, unavailability of commercial organic inputs, neighbor rice farm practiced conventional rice production, no price premium received, limited market outlets for organic produce, and high cost of organic certification. The identified issues are areas to be considered for improvement in order to effect improvement and sustainability of organic rice industry in the region.
{"title":"CHOKEPOINTS IN SUSTAINING ORGANIC RICE PRODUCTION IN NORTHERN MINDANAO, PHILIPPINES","authors":"K. D. J. Cosrojas, Sheila C. Poonon, Dante Q. Suminguit","doi":"10.21776/ub.agrise.2022.022.4.8","DOIUrl":"https://doi.org/10.21776/ub.agrise.2022.022.4.8","url":null,"abstract":"Organic agriculture is sustainable on the ecological aspect, but other external factors influence its sustainability. The present paper covers the different chokepoints in the sustainability of organic rice production in Northern Mindanao. A total of 380 farmers served as respondents from the five provinces of Northern Mindanao that were selected through purposive sampling. The data were gathered through FGD and personal interviews using a structured questionnaire and data was analyzed descriptively. The study identified production, technical and marketing issues in sustaining the organic rice production. The issues include changing priorities of the Department of Agriculture, unavailability of commercial organic inputs, neighbor rice farm practiced conventional rice production, no price premium received, limited market outlets for organic produce, and high cost of organic certification. The identified issues are areas to be considered for improvement in order to effect improvement and sustainability of organic rice industry in the region.","PeriodicalId":130060,"journal":{"name":"Agricultural Socio-Economics Journal","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126517745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-31DOI: 10.21776/ub.agrise.2022.022.4.1
Bella Fadila, Shorea Khaswarina, Y. Kusumawaty
The development of the plantation sub-sector with a marketing mix strategy approach is a comprehensive and sustainable solution for the development of human and economic resources in rural areas. Marketing performance is used to determine the level of marketing success. The purpose of this study was to analyze the effect of marketing mix strategy consisting of differentiation of agricultural products, functionalization of elasticity of agricultural products, added value and resonance on the marketing performance of smallholder rubber farmers in Gunung Toar District, Kuantan Singingi Regency. The population in this study were smallholder rubber farmers with a sample of 34 farmers who were determined by the simple random sampling method. The data analysis method used is multiple linear regression using SPSS software. The results showed that the marketing mix strategy consisting of agricultural product differentiation (X1) and agricultural product elasticity functionalization (X2) had a significant effect, and added value (X3) and resonance (X4) had no significant effect on marketing performance. smallholder rubber farmers in Kab. Mount Toar, Kuantan Singingi Regency.
{"title":"THE EFFECT OF MARKETING MIX STRATEGY ON MARKETING PERFORMANCE OF SMALLHOLDER RUBBER FARMERS IN GUNUNG TOAR DISTRICT, KUANTAN SINGINGI REGENCY","authors":"Bella Fadila, Shorea Khaswarina, Y. Kusumawaty","doi":"10.21776/ub.agrise.2022.022.4.1","DOIUrl":"https://doi.org/10.21776/ub.agrise.2022.022.4.1","url":null,"abstract":"The development of the plantation sub-sector with a marketing mix strategy approach is a comprehensive and sustainable solution for the development of human and economic resources in rural areas. Marketing performance is used to determine the level of marketing success. The purpose of this study was to analyze the effect of marketing mix strategy consisting of differentiation of agricultural products, functionalization of elasticity of agricultural products, added value and resonance on the marketing performance of smallholder rubber farmers in Gunung Toar District, Kuantan Singingi Regency. The population in this study were smallholder rubber farmers with a sample of 34 farmers who were determined by the simple random sampling method. The data analysis method used is multiple linear regression using SPSS software. The results showed that the marketing mix strategy consisting of agricultural product differentiation (X1) and agricultural product elasticity functionalization (X2) had a significant effect, and added value (X3) and resonance (X4) had no significant effect on marketing performance. smallholder rubber farmers in Kab. Mount Toar, Kuantan Singingi Regency.","PeriodicalId":130060,"journal":{"name":"Agricultural Socio-Economics Journal","volume":"110 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116195584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-31DOI: 10.21776/ub.agrise.2022.022.3.5
Tirta Yoga, D. Koestiono, Agustina Shinta Hartati Wahyuningtyas
This study was conducted to evaluate the practice of implementing Supply Chain Management (SCM) and Supply chain Integration (SCI) on operational performance in Small and Medium Enterprises (SMEs) in Malang City. This study aims to determine the effect of SCM practices on supply chain integration, the effect of SCM on operational performance, and the effect of supply chain integration on operational performance. Data collection in this study was carried out by distributing 100 questionnaires to owners or managers of SMEs in Malang City which the criteria are food and beverage agro-industry SMEs located in Malang City and have carried out supply chain management (SCM) activities for at least 1 year. The analytical method used in testing the research hypothesis is using multiple regression. The results of the study found that 1) there is a positive influence of supply chain management practices on operational performance, 2) there is a negative influence of supply chain integration on operational performance, 3) supply chain management practices and supply chain integration simultaneously have a positive effect on operational performance in SMEs in the Malang City.
{"title":"ANALYSIS OF THE EFFECT OF PRACTICE AND SUPPLY CHAIN INTEGRATION ON OPERATIONAL PERFORMANCE OF SMEs IN MALANG CITY","authors":"Tirta Yoga, D. Koestiono, Agustina Shinta Hartati Wahyuningtyas","doi":"10.21776/ub.agrise.2022.022.3.5","DOIUrl":"https://doi.org/10.21776/ub.agrise.2022.022.3.5","url":null,"abstract":"This study was conducted to evaluate the practice of implementing Supply Chain Management (SCM) and Supply chain Integration (SCI) on operational performance in Small and Medium Enterprises (SMEs) in Malang City. This study aims to determine the effect of SCM practices on supply chain integration, the effect of SCM on operational performance, and the effect of supply chain integration on operational performance. Data collection in this study was carried out by distributing 100 questionnaires to owners or managers of SMEs in Malang City which the criteria are food and beverage agro-industry SMEs located in Malang City and have carried out supply chain management (SCM) activities for at least 1 year. The analytical method used in testing the research hypothesis is using multiple regression. The results of the study found that 1) there is a positive influence of supply chain management practices on operational performance, 2) there is a negative influence of supply chain integration on operational performance, 3) supply chain management practices and supply chain integration simultaneously have a positive effect on operational performance in SMEs in the Malang City.","PeriodicalId":130060,"journal":{"name":"Agricultural Socio-Economics Journal","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124934320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-31DOI: 10.21776/ub.agrise.2022.022.3.10
Adejoke Modinat Adedeji, F. Sowunmi
Branded sausage is one of the fast foods, and the demand for it in Nigeria is increasing substantially due to growing household affluence and its availability and affordability. The study examined the market concentration and the need for branded sausage rolls in Oyo State using 290 respondents (buyers and sellers) collected through a three-stage sampling procedure. The study affirmed that Gala (small and big) had the highest percentage (41.3%) of consumers while bigi and the rite spicy had 22.7% and 21.4%, respectively. The yum-yum brand had the lowest consumers percentage (1.8%). The average amount consumers spent on gala (big and small size) per month was ₦824.18 followed by rite spicy and bigi with a moderate amount of ₦582.98 and ₦520 per month. Gala (small and big) had the highest inequality in sales revenue (0.42) while bigi had the least (0.26). The market concentration of gala was the highest (50%) while bigi had the least (40%). The market share of the gala (big and small size) was 54.4 percent followed by rite spicy and bigi with 23.9 and 21.1 percent, respectively. Monthly income, taste, quality, price, and availability influenced consumers' preference for sausage rolls while monthly payment, household size and brand consumed determined consumers' monthly expenditure on sausage rolls in the study area. The yum-yum brand had the lowest consumer’s percentages in the sausage market at 1.8%. Producers of other sausage rolls brands should develop strategies that would ensure fair competition with other brands so that the dominance of some brands can be reduced to prevent the emergence of a monopolist in the sausage rolls market. The need for market segmentation based on consumers’ income is recommended.
{"title":"DEMAND AND MARKET CONCENTRATION FOR BRANDED SAUSAGE ROLLS IN OYO STATE, NIGERIA","authors":"Adejoke Modinat Adedeji, F. Sowunmi","doi":"10.21776/ub.agrise.2022.022.3.10","DOIUrl":"https://doi.org/10.21776/ub.agrise.2022.022.3.10","url":null,"abstract":"Branded sausage is one of the fast foods, and the demand for it in Nigeria is increasing substantially due to growing household affluence and its availability and affordability. The study examined the market concentration and the need for branded sausage rolls in Oyo State using 290 respondents (buyers and sellers) collected through a three-stage sampling procedure. The study affirmed that Gala (small and big) had the highest percentage (41.3%) of consumers while bigi and the rite spicy had 22.7% and 21.4%, respectively. The yum-yum brand had the lowest consumers percentage (1.8%). The average amount consumers spent on gala (big and small size) per month was ₦824.18 followed by rite spicy and bigi with a moderate amount of ₦582.98 and ₦520 per month. Gala (small and big) had the highest inequality in sales revenue (0.42) while bigi had the least (0.26). The market concentration of gala was the highest (50%) while bigi had the least (40%). The market share of the gala (big and small size) was 54.4 percent followed by rite spicy and bigi with 23.9 and 21.1 percent, respectively. Monthly income, taste, quality, price, and availability influenced consumers' preference for sausage rolls while monthly payment, household size and brand consumed determined consumers' monthly expenditure on sausage rolls in the study area. The yum-yum brand had the lowest consumer’s percentages in the sausage market at 1.8%. Producers of other sausage rolls brands should develop strategies that would ensure fair competition with other brands so that the dominance of some brands can be reduced to prevent the emergence of a monopolist in the sausage rolls market. The need for market segmentation based on consumers’ income is recommended.","PeriodicalId":130060,"journal":{"name":"Agricultural Socio-Economics Journal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131345228","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-31DOI: 10.21776/ub.agrise.2022.022.3.1
S.O. Osunleti, S. Lagoke, P. Olorunmaiye, O. Adeyemi, Elizabeth O Olatunde, Ayodeyi O Ajani, O. Olaogun
To determine the profitability and time consumption of various weed control options in mango ginger, the field trials were conducted at the Teaching and Research Farm, Federal University of Agriculture Abeokuta (07° 20 N, 3° 23 E, 159 m above sea level) in the forest – savannah transition agroecology of Nigeria in the early cropping seasons of 2016 and 2017. Randomized complete block design (RCBD) was used to evaluate ten weed control strategies and replicated three times. Data collected on weed cover, plant biomass, and rhizome yield were analyzed using ANOVA, and treatment means were separated using the least significant difference at p0.05. Results indicated that the highest man days in weeding was observed on the plots weeded five times at 4, 8, 12, 16 and 20 weeks after planting (WAP), while application of pre emergence herbicides generally reduced time spend on weeding. Despite the fact that weeding at 4, 8, 12, 16, and 20 WAP had the maximum rhizome production and yielded the highest gross return, application of oxyfluorfen (oxyf) at 0.24 kg a.i/ha as a pre and post emergence herbicide yielded the highest benefit cost ratio.
为了确定芒果生姜各种杂草控制方案的盈利能力和耗时，在2016年和2017年早期种植季，在尼日利亚森林-草原过渡农业生态的阿贝奥库塔联邦农业大学教学和研究农场(07°20 N, 3°23 E，海拔159 m)进行了田间试验。采用随机完全区设计(RCBD)对10种杂草防治策略进行评价，并重复3次。对杂草覆盖、植物生物量和根茎产量数据进行方差分析，采用差异最小的处理方法进行分离，差异为p0.05。结果表明:播种后4、8、12、16和20周除草次数最多，出苗前施用除草剂可显著减少除草时间;尽管在4、8、12、16和20 WAP除草时根茎产量最高，总收益最高，但在出苗前和出苗后使用0.24 kg a.i/ha的氟氧芬(oxyfluorfen, oxyf)产生的效益成本比最高。
{"title":"PROFITABILITY AND TIME CONSUMPTION AS INFLUENCED BY VARIOUS WEED CONTROL METHODS IN CURCUMA AMADA ROXB.","authors":"S.O. Osunleti, S. Lagoke, P. Olorunmaiye, O. Adeyemi, Elizabeth O Olatunde, Ayodeyi O Ajani, O. Olaogun","doi":"10.21776/ub.agrise.2022.022.3.1","DOIUrl":"https://doi.org/10.21776/ub.agrise.2022.022.3.1","url":null,"abstract":"To determine the profitability and time consumption of various weed control options in mango ginger, the field trials were conducted at the Teaching and Research Farm, Federal University of Agriculture Abeokuta (07° 20 N, 3° 23 E, 159 m above sea level) in the forest – savannah transition agroecology of Nigeria in the early cropping seasons of 2016 and 2017. Randomized complete block design (RCBD) was used to evaluate ten weed control strategies and replicated three times. Data collected on weed cover, plant biomass, and rhizome yield were analyzed using ANOVA, and treatment means were separated using the least significant difference at p0.05. Results indicated that the highest man days in weeding was observed on the plots weeded five times at 4, 8, 12, 16 and 20 weeks after planting (WAP), while application of pre emergence herbicides generally reduced time spend on weeding. Despite the fact that weeding at 4, 8, 12, 16, and 20 WAP had the maximum rhizome production and yielded the highest gross return, application of oxyfluorfen (oxyf) at 0.24 kg a.i/ha as a pre and post emergence herbicide yielded the highest benefit cost ratio.","PeriodicalId":130060,"journal":{"name":"Agricultural Socio-Economics Journal","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127726182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-31DOI: 10.21776/ub.agrise.2022.022.3.4
B. Jakhar, Rohtas Kait, Vijay Kumar
The study has been conducted to measure the extent and burden of debt on farmers. The study has been conducted to measure the extent and burden of debt on farmers. The study revealed that an average amount of debt per sampled farmer, per owned acre and per operated acre is rupees 491975, 70838 and 62775 respectively. The real burden of debt is very high. Institutional as well as non-institutional sources played main role in loan disbursement to farmers. One third amount of loan is still being taken for non-productive purposes. Conclusions: Farmers are trapped under debt. They are not in situation to rid of from indebtedness. Because, small size of land holding by ownership, non-productive loans and high rate of interests charged by non-institutional sources are the main causes of their indebtedness.
{"title":"LIVES IN DEBT AND DISTRESS: A CASE STUDY ON INDEBTEDNESS OF FARMERS IN THE DRY ZONE OF HARYANA STATE, INDIA","authors":"B. Jakhar, Rohtas Kait, Vijay Kumar","doi":"10.21776/ub.agrise.2022.022.3.4","DOIUrl":"https://doi.org/10.21776/ub.agrise.2022.022.3.4","url":null,"abstract":"The study has been conducted to measure the extent and burden of debt on farmers. The study has been conducted to measure the extent and burden of debt on farmers. The study revealed that an average amount of debt per sampled farmer, per owned acre and per operated acre is rupees 491975, 70838 and 62775 respectively. The real burden of debt is very high. Institutional as well as non-institutional sources played main role in loan disbursement to farmers. One third amount of loan is still being taken for non-productive purposes. Conclusions: Farmers are trapped under debt. They are not in situation to rid of from indebtedness. Because, small size of land holding by ownership, non-productive loans and high rate of interests charged by non-institutional sources are the main causes of their indebtedness.","PeriodicalId":130060,"journal":{"name":"Agricultural Socio-Economics Journal","volume":"103 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127142209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-31DOI: 10.21776/ub.agrise.2022.022.3.3
J. Junaidi
Indonesia is one of the major natural rubber-producing countries. The low rubber prices severely affect rubber agribusiness as farmers and rubber companies depend on latex as the only source of income. This condition leads to an unprecedented challenge to rubber agribusiness sustainability. This systematic review aims to encourage the use of part of rubber plants as a source of revenue for rubber plantations to maintain their sustainability. Non-latex parts of the rubber plant can be utilized, including latex serum and skim waste, parts of rubber seeds, and rubberwood. The strength of the ancillary product of Hevea brasiliensis is that the raw materials are abundant, yet the weakness is that the rubber companies have no experience exploiting them. The opportunity for utilizing is widely open, as many methods have been researched; however, the main thread is how to compete with the existing products. Therefore, careful market research and feasibility studies are recommended.
{"title":"THE ANCILLARY PRODUCTS OF RUBBER (Hevea brasiliensis Muell. Arg.): POTENTIAL RESOURCES TO ENHANCE SUSTAINABILITY","authors":"J. Junaidi","doi":"10.21776/ub.agrise.2022.022.3.3","DOIUrl":"https://doi.org/10.21776/ub.agrise.2022.022.3.3","url":null,"abstract":"Indonesia is one of the major natural rubber-producing countries. The low rubber prices severely affect rubber agribusiness as farmers and rubber companies depend on latex as the only source of income. This condition leads to an unprecedented challenge to rubber agribusiness sustainability. This systematic review aims to encourage the use of part of rubber plants as a source of revenue for rubber plantations to maintain their sustainability. Non-latex parts of the rubber plant can be utilized, including latex serum and skim waste, parts of rubber seeds, and rubberwood. The strength of the ancillary product of Hevea brasiliensis is that the raw materials are abundant, yet the weakness is that the rubber companies have no experience exploiting them. The opportunity for utilizing is widely open, as many methods have been researched; however, the main thread is how to compete with the existing products. Therefore, careful market research and feasibility studies are recommended.","PeriodicalId":130060,"journal":{"name":"Agricultural Socio-Economics Journal","volume":"2192 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127467917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-31DOI: 10.21776/ub.agrise.2022.022.3.7
Maulia Nur Afifah, Shorea Khaswarina, Y. Kusumawaty
This study aims to analyze the role of customer value as an intervening variable/mediation of the influence of marketing strategy on the marketing performance of smallholder rubber farmers in Sentajo Raya District, Kuantan Singingi Regency. Sampling in this study was 15% of the population as many as 36 smallholder rubber farmer respondents with each sample must be taken proportionally according to the population in two villages, namely Jalur Patah Village and Parit Teratak Air Hitam Village in Sentajo Raya District. The sampling technique was done by random sampling. The data analysis tool used in this research is SmartPLS 3.0 Sobel test and VAF calculation. The results of this study indicate that the customer value variable cannot mediate the relationship between market strategy and marketing performance. While the customer value variable can mediate the relationship of marketing mix strategy to marketing performance where the role of the mediating effect of customer value is partial mediation of 0.540 or 54.0%.
本研究旨在分析顾客价值作为营销策略对关丹Singingi县Sentajo Raya区小农胶农营销绩效影响的中介变量/中介作用。本研究的样本占人口的15%，多达36名橡胶小农，每个样本必须根据两个村庄的人口比例进行采样，即Sentajo Raya区的Jalur Patah村和Parit Teratak Air Hitam村。抽样方法采用随机抽样。本研究使用的数据分析工具是SmartPLS 3.0 Sobel测试和VAF计算。本研究结果表明，顾客价值变量不能中介市场策略与营销绩效之间的关系。而顾客价值变量可以中介营销组合策略与营销绩效的关系，其中顾客价值的中介作用为部分中介，中介效应为0.540或54.0%。
{"title":"THE ROLE OF CUSTOMER VALUE MEDIATE THE RELATIONSHIP OF MARKETING STRATEGY TO MARKETING PERFORMANCE ON RUBBER FARMERS IN SENTAJO RAYA DISTRICT, KUANTAN SINGINGI REGENCY","authors":"Maulia Nur Afifah, Shorea Khaswarina, Y. Kusumawaty","doi":"10.21776/ub.agrise.2022.022.3.7","DOIUrl":"https://doi.org/10.21776/ub.agrise.2022.022.3.7","url":null,"abstract":"This study aims to analyze the role of customer value as an intervening variable/mediation of the influence of marketing strategy on the marketing performance of smallholder rubber farmers in Sentajo Raya District, Kuantan Singingi Regency. Sampling in this study was 15% of the population as many as 36 smallholder rubber farmer respondents with each sample must be taken proportionally according to the population in two villages, namely Jalur Patah Village and Parit Teratak Air Hitam Village in Sentajo Raya District. The sampling technique was done by random sampling. The data analysis tool used in this research is SmartPLS 3.0 Sobel test and VAF calculation. The results of this study indicate that the customer value variable cannot mediate the relationship between market strategy and marketing performance. While the customer value variable can mediate the relationship of marketing mix strategy to marketing performance where the role of the mediating effect of customer value is partial mediation of 0.540 or 54.0%.","PeriodicalId":130060,"journal":{"name":"Agricultural Socio-Economics Journal","volume":"93 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124558677","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research is motivated by the increasingly high competition between coffee shops which encourages coffee shops to have more creative and innovative strategies. Some of the existing coffee shops have done social media marketing, which makes delivering product information easier, has affordable prices and has a broader market reach. Information that is shared through social media needs to be adequately packaged and attractively because it can increase customer satisfaction and brand image, which plays an essential role in the success of coffee shops during increasingly high competition. Kooka Coffee is the pioneer coffee shop that collaborates with clothing convection, producing advantages that other coffee shops do not. Kooka Coffee uses Instagram to share various marketing information that it hopes will increase its brand image in the minds of consumers and can have an impact in improving purchasing decisions. The goal of this study is to identify the most influential indicators on Kooka Coffee consumers' social media marketing, brand image, and purchasing decisions, as well as the effect of social media marketing on Instagram against brand image and purchasing decisions, and the influence of social media marketing on Kooka Coffee Malang consumers' purchasing decisions mediated by brand image.. This study used 100 respondents who were determined by the method purposive sampling. Analysis path used to calculate the effect between variables social media marketing with purchasing decision variables directly and indirectly through brand image. The analysis results show that social media marketing has a positive and significant effect on brand image, social media marketing positive and insignificant effect on purchasing decisions, brand image has a positive and significant impact on purchasing decisions, and brand image mediates with influence of social media marketing on buying decisions.
{"title":"THE EFFECT OF SOCIAL MEDIA MARKETING ON THE PURCHASE DECISION OF KOOKA COFFEE PRODUCTS USING BRAND IMAGE AS A MEDIATION VARIABLE","authors":"Rishona Hanael Tauran, D. Andriani, Agustina Shinta Hartati Wahyuningtyas, Riyanti Isaskar","doi":"10.21776/ub.agrise.2022.022.3.9","DOIUrl":"https://doi.org/10.21776/ub.agrise.2022.022.3.9","url":null,"abstract":"This research is motivated by the increasingly high competition between coffee shops which encourages coffee shops to have more creative and innovative strategies. Some of the existing coffee shops have done social media marketing, which makes delivering product information easier, has affordable prices and has a broader market reach. Information that is shared through social media needs to be adequately packaged and attractively because it can increase customer satisfaction and brand image, which plays an essential role in the success of coffee shops during increasingly high competition. Kooka Coffee is the pioneer coffee shop that collaborates with clothing convection, producing advantages that other coffee shops do not. Kooka Coffee uses Instagram to share various marketing information that it hopes will increase its brand image in the minds of consumers and can have an impact in improving purchasing decisions. The goal of this study is to identify the most influential indicators on Kooka Coffee consumers' social media marketing, brand image, and purchasing decisions, as well as the effect of social media marketing on Instagram against brand image and purchasing decisions, and the influence of social media marketing on Kooka Coffee Malang consumers' purchasing decisions mediated by brand image.. This study used 100 respondents who were determined by the method purposive sampling. Analysis path used to calculate the effect between variables social media marketing with purchasing decision variables directly and indirectly through brand image. The analysis results show that social media marketing has a positive and significant effect on brand image, social media marketing positive and insignificant effect on purchasing decisions, brand image has a positive and significant impact on purchasing decisions, and brand image mediates with influence of social media marketing on buying decisions.","PeriodicalId":130060,"journal":{"name":"Agricultural Socio-Economics Journal","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127804109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-31DOI: 10.21776/ub.agrise.2022.022.3.8
Alèdi Assih, A. Nenonene
This research aims to characterize cashew nut production systems in Togo and identify intervention axes to increase productivity. The method is based on a survey of 384 cashew producers in the main production areas. The results showed that 96.5% of the producers are men, and cashew plantations are mostly owned (79.9%) by indigenous peoples. The average age of producers is 48.15±11.60 years, and most farmers (91%) field is less than three (03) hectares. More than 79% of orchards are obtained by directly sowing and are rarely fertilized (6.34%). Intercropping is frequently practiced and lasts on average 5.1±2.2 years. Cashew nut yields are negatively affected by the long duration of intercropping, labor costs, and the long time between two harvests. Three major groups are distinguished among cashew producers, and ease of access to land is the factor that best discriminates them. Cashew nut yields remain low and average 345 kg/ha. Economic and technical constraints remain the main problems encountered in the field. Thus, the levers for improving cashew nut productivity are the strengthening of contract farming, strengthening of extension services and a better organization of the actors of the sector.
{"title":"CASHEW NUT-BASED PRODUCTION SYSTEMS IN TOGO: AGRICULTURAL PRACTICES, CONSTRAINTS, AND IMPROVEMENT LEVERS","authors":"Alèdi Assih, A. Nenonene","doi":"10.21776/ub.agrise.2022.022.3.8","DOIUrl":"https://doi.org/10.21776/ub.agrise.2022.022.3.8","url":null,"abstract":"This research aims to characterize cashew nut production systems in Togo and identify intervention axes to increase productivity. The method is based on a survey of 384 cashew producers in the main production areas. The results showed that 96.5% of the producers are men, and cashew plantations are mostly owned (79.9%) by indigenous peoples. The average age of producers is 48.15±11.60 years, and most farmers (91%) field is less than three (03) hectares. More than 79% of orchards are obtained by directly sowing and are rarely fertilized (6.34%). Intercropping is frequently practiced and lasts on average 5.1±2.2 years. Cashew nut yields are negatively affected by the long duration of intercropping, labor costs, and the long time between two harvests. Three major groups are distinguished among cashew producers, and ease of access to land is the factor that best discriminates them. Cashew nut yields remain low and average 345 kg/ha. Economic and technical constraints remain the main problems encountered in the field. Thus, the levers for improving cashew nut productivity are the strengthening of contract farming, strengthening of extension services and a better organization of the actors of the sector.","PeriodicalId":130060,"journal":{"name":"Agricultural Socio-Economics Journal","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129156850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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