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INFLUENCE OF PRICE PERCEPTION AND ELECTRONIC WORD OF MOUTH ON CONSUMER PURCHASE DECISION THROUGH E-COMMERCE IN MALANG CITY (STUDY AT SHOPEEFOOD SERVICES IN SHOPEE E-COMMERCE) 价格感知和电子口碑对玛琅市消费者电子商务购买决策的影响(以店铺电子商务中的店铺食品服务为例)
Pub Date : 2023-04-30 DOI: 10.21776/ub.agrise.2023.023.2.14
Cholista Ferry Irawan, R. Hartono, S. Maulidah, Riyanti Isaskar
Technological developments in the era of globalization have provided changes for society both in social, economic, and cultural aspects. This massive technological development has created unprecedented new job and business opportunities. One of the business potentials created by the massive development of information technology is the emergence of a business opportunity through e-commerce. This study focuses on the Shopeefood service. This study's objective was to investigate the influence of price perception "and electronic word of mouth” on consumer purchase decisions. This study employs a quantitative methodology and data collection strategies using online surveys through questionnaires. The data in this study were analyzed using SEM-PLS. This research was conducted in Malang City from April to May 2022. This study used three variables, namely price perception (X1) and Electronic Word of Mouth (X2) as exogenous variables and purchase decision (Y1) as endogenous variables. This research proves that/price perception and e-WOM/have a significant effect on purchase decisions. With a "path coefficient” value of 53% and a P-Value of 0.01, the price perception variable strongly significantly influences the decision to buy. With a path/coefficient value of 17% and a P-Value of 0.03, the e-WOM variable significantly affects consumer decision-making.
全球化时代的技术发展在社会、经济和文化方面都给社会带来了变化。这种巨大的技术发展创造了前所未有的新工作和商业机会。信息技术的大规模发展所创造的商业潜力之一是电子商务带来的商机。本研究的重点是Shopeefood服务。本研究的目的是探讨“价格感知”和“电子口碑”对消费者购买决策的影响。本研究采用定量方法和数据收集策略,通过在线问卷调查。本研究的数据采用SEM-PLS进行分析。这项研究于2022年4月至5月在玛琅市进行。本研究使用三个变量,即价格感知(X1)和电子口碑(X2)作为外生变量,购买决策(Y1)作为内生变量。本研究证明,价格感知和电子口碑对购买决策有显著影响。“路径系数”为53%,p值为0.01,价格感知变量对购买决策的影响非常显著。e-口碑变量的路径/系数值为17%,p值为0.03,显著影响消费者决策。
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引用次数: 0
ANALYZING HOUSEHOLD DEMAND FOR ANIMAL FOOD AS A SOURCE OF PROTEIN: THE CASE OF RURAL GORONTALO PROVINCE, INDONESIA 分析家庭对作为蛋白质来源的动物性食品的需求:以印度尼西亚哥伦塔洛省农村为例
Pub Date : 2023-04-30 DOI: 10.21776/ub.agrise.2023.023.2.13
N. Khoiriyah, Hadi Apriliawan, David Forgenie
Animal foods are a major source of protein for households. Gorontalo Province has a lot of potential for marine fishery development, despite being one of the provinces where families consume less protein than the national protein sufficiency rate. This article investigates the household elasticity of demand for animal food in the context of increasing prices and incomes. The Quadratic Almost Ideal Demand System is used in to estimate the share equations from which reliable price and income elasticities can be derived. The article utilizes secondary data from the National Socio-Economic Survey for March 2021, which includes consumption and household expenditure information on all animal protein-containing meals, 4,811 households make up the study's sample. All animal foods, except for eggs, were found to be highly price elastic. The most elastic food is beef, which has a demand elasticity of 3.829%, followed by chicken meat (3.13%), fish (2.345%), milk (1.311%), and eggs (0.846 percent). Eggs were discovered to be price inelastic. Except for eggs, all animal products are considered luxury goods as indicated by income elasticity estimates. Beef has the highest income elasticity (3.181%), followed by chicken (2.957%), fish (1.674%), and milk (1.574 percent). Eggs are normal items because their income elasticity is the lowest at 0.589 percent. This finding confirms that for households in rural Gorontalo, price policy is more effective than income policy.
动物性食品是家庭蛋白质的主要来源。哥伦塔洛省在海洋渔业发展方面具有很大潜力,尽管该省是家庭蛋白质消费量低于国家蛋白质充足率的省份之一。本文研究了在价格和收入增长的背景下,家庭对动物性食品的需求弹性。利用二次几乎理想需求系统来估计份额方程,由此可以推导出可靠的价格和收入弹性。本文利用了2021年3月全国社会经济调查的二手数据,其中包括所有含动物蛋白膳食的消费和家庭支出信息,4811个家庭构成了该研究的样本。除鸡蛋外,所有动物性食品都具有很高的价格弹性。弹性最大的食品是牛肉,需求弹性为3.829%,其次是鸡肉(3.13%)、鱼肉(2.345%)、牛奶(1.311%)、鸡蛋(0.846%)。人们发现鸡蛋没有价格弹性。根据收入弹性估计,除鸡蛋外,所有动物产品都被视为奢侈品。牛肉的收入弹性最高(3.181%),其次是鸡肉(2.957%)、鱼肉(1.674%)、牛奶(1.574%)。鸡蛋的收入弹性最低,为0.589%,属于普通商品。这一发现证实,对于Gorontalo农村家庭来说,价格政策比收入政策更有效。
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引用次数: 0
ECOTOURISM PREFERENCE AND WILLINGNESS TO PAY: A CHOICE EXPERIMENT 生态旅游偏好和支付意愿:一个选择实验
Pub Date : 2023-04-30 DOI: 10.21776/ub.agrise.2023.023.2.6
F. Laili, A. Aprilia, Y. Fajar, Shofwan Shofwan
Using a discrete choice research method, this research aims to determine visitors' preferences and willingness to pay (WTP). This study evaluates the entrance price, restaurant facilities, the quality of the offered information, and the tour price (per person). The selected respondents were tourists who had visited an ecotourism place at least once. The study yielded the highest WTP based on the desire for restaurant availability in the tourism region of Jolotundo. Tourist satisfaction as indicated by preferences and WTP is crucial data for tourism area managers to use in order to better meet visitor expectations.
本研究采用离散选择研究方法,旨在确定游客的偏好和支付意愿(WTP)。本研究评估了入口价格、餐厅设施、提供的资讯质量和旅游价格(每人)。被选中的受访者是至少去过一次生态旅游地点的游客。该研究得出了最高的WTP基于餐厅可用性的愿望在旅游地区的Jolotundo。游客的喜好和WTP所表示的游客满意度是旅游区管理者用来更好地满足游客期望的关键数据。
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引用次数: 0
PRICE FORECASTING OF STRATEGIC FOOD COMMODITIES IN VARIOUS MARKETS IN MALANG REGENCY: IMPLEMENTATION OF THE ARMA-GARCH MODEL 马琅地区不同市场战略粮食商品价格预测:arma-garch模型的实施
Pub Date : 2023-04-30 DOI: 10.21776/ub.agrise.2023.023.2.9
S. Sujarwo, F. Laili
Fluctuations in food prices can trigger vulnerability, disrupting people's access to food. This study aims to predict the prices of strategic food commodities: rice, corn, shallots, garlic, cayenne pepper, large chilies, chicken meat, chicken eggs, beef, cooking oil, and granulated sugar at the wholesaler level in the district. Poor. The research method used is the ARMA-GARCH forecasting method. Price forecasting carried out on all strategic food commodities in Malang Regency shows a fluctuating pattern with a tendency for price increases, with an average change increasing gradually in each period. The causality relationship in various markets about price changes in strategic food commodities in Malang Regency shows a unidirectional and two-way causality pattern.
粮食价格波动会引发脆弱性,扰乱人们获取粮食的渠道。本研究旨在预测区域批发层面的战略性粮食商品价格:大米、玉米、青葱、大蒜、辣椒、大辣椒、鸡肉、鸡蛋、牛肉、食用油、砂糖。贫穷。研究方法为ARMA-GARCH预测方法。对玛琅县所有战略粮食商品进行的价格预测显示,价格呈波动趋势,有上涨趋势,每个时期的平均变化幅度逐渐增大。马琅县战略粮食商品价格变化的各市场因果关系呈现单向和双向的因果关系。
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引用次数: 0
EGG CHICKEN RACE PRICE VOLATILITY IN INDONESIA BEFORE AND DURING COVID-19 PANDEMIC 2019冠状病毒病大流行之前和期间印度尼西亚蛋鸡品种价格波动
Pub Date : 2023-01-31 DOI: 10.21776/ub.agrise.2023.023.1.4
Putri Feronika Girsang, Hery Toiba, S. Syafrial
Understanding about dynamics of the price and volatility of a variety of food has gotten enough big attention in life Public because experience fluctuation sharp price consequences of turmoil economies. Crisis finance COVID-19 is one of the conditions crisis economy big problems experienced by Indonesia which triggered happening fluctuation the price is not stable (volatility) at producer level and also at consumer level. one ingredient food that has fluctuation price moment the COVID-19 pandemic is ingredient food egg chicken race. The study analyzed the volatility egg chicken race in Indonesia before and during the COVID-19 pandemic in Indonesia. The study used weekly egg chicken race price data at the producers and consumers level from March 2018-March 2022. The secondary data was obtained through Sistem Informasi Pasar Online Nasional-Ternak (SIMPONI-Ternak) by the Ministry of the Agriculture Republic of Indonesia. The analytical methods used in this study were Generalized Autoregressive Conditional Heteroscedasticity (GARCH) and autoregressive conditionally heteroscedastic approach (ARCH). The findings showed that the price of egg chicken race at producers and consumers level before the COVID-19 pandemic is categorized as a low volatility category and also at producer level during COVID-19 pandemics, while at the consumer level during COVID-19 pandemic is classified as high volatility category. Thus the research this has contributed is as follows. First, useful for designing policies with intervention to help food to the right community and provide regulation prices as an effort to repair prices price in reach stability price egg chicken race post the COVID-19 pandemic is good at the level of producer nor consumer. Second, evaluate the implication performance sector egg chicken race before and during COVID- 19 for destination development sustainable.
了解各种食品的价格动态和波动性在公众生活中得到了足够大的关注,因为经历了经济动荡导致的剧烈价格波动。危机金融COVID-19是印度尼西亚经历的危机经济大问题之一,它引发了生产者和消费者层面的价格不稳定(波动)。COVID-19大流行期间价格波动的一种配料食品是配料食品蛋鸡族。该研究分析了印度尼西亚在2019冠状病毒病大流行之前和期间蛋鸡比赛的波动性。该研究使用了2018年3月至2022年3月期间生产者和消费者层面的每周蛋鸡比赛价格数据。二级数据由印度尼西亚共和国农业部通过SIMPONI-Ternak在线国家信息系统获得。本研究采用广义自回归条件异方差法(GARCH)和自回归条件异方差法(ARCH)进行分析。结果表明,在新冠肺炎大流行之前,生产者和消费者层面的蛋鸡价格属于低波动类别,在新冠肺炎大流行期间,生产者层面的蛋鸡价格也属于低波动类别,而在新冠肺炎大流行期间,消费者层面的蛋鸡价格则属于高波动类别。因此,本研究的贡献如下。首先,有助于设计干预政策,帮助食物进入正确的社区,并提供监管价格,以修复价格,在COVID-19大流行后价格达到稳定价格鸡蛋鸡竞争在生产者和消费者层面都是有益的。其次,评估绩效部门在COVID- 19之前和期间的蛋鸡竞赛对目的地可持续发展的影响。
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引用次数: 0
PRICE VOLATILITY ANALYZE IN EARLY PANDEMIC COVID 19 OUTBREAKS: CASE STUDY IN GORONTALO PROVINCE SHALLOT MARKET covid - 19大流行早期疫情的价格波动分析:以哥伦塔洛省葱市场为例
Pub Date : 2023-01-31 DOI: 10.21776/ub.agrise.2023.023.1.9
Yuliana Bakari
The Covid-19 pandemic in early 2020 led to unpredictable price fluctuation in agricultural commodities such as Shallots. The purpose of this research was to analyze the price fluctuation behavior of shallots in Gorontalo Province during the Covid-19 Pandemic and the price volatility surge as well as the effect of the pandemic during 2020. This study used data from The National Food Strategy Information Center in the form of weekly price in time-series from January 2018 to December 2020. The data analysis on price volatility was conducted using the Auto-Regressive Conditional Heteroscedastic and Generalized Auto-Regressive Conditional Heteroscedastic (ARCH / GARCH) Models. The results show that shallot price behavior randomly fluctuates every year, is more unpredictable, and has significant fluctuation over 2020. The ARCH / GARCH models prove that Pandemic Covid-19 in 2020 triggered the unpredictable price fluctuation and led to price volatility of shallots commodity in Gorontalo Province.
2020年初的2019冠状病毒病大流行导致大葱等农产品价格出现不可预测的波动。本研究的目的是分析2019冠状病毒病大流行期间哥伦塔洛省青葱价格波动行为和价格波动激增以及2020年大流行的影响。本研究使用了国家食品战略信息中心2018年1月至2020年12月的每周价格时间序列数据。采用自回归条件异方差和广义自回归条件异方差(ARCH / GARCH)模型对价格波动进行数据分析。结果表明,大葱价格行为每年都是随机波动的,不可预测性更强,在2020年以后波动显著。ARCH / GARCH模型证明,2020年2019冠状病毒病大流行引发了不可预测的价格波动,导致哥伦塔洛省青葱商品价格波动。
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引用次数: 0
ANALYSIS OF SUPPLY AND DEMAND OF BROILER CHICKEN MEAT IN BALI PROVINCE 巴厘省肉用鸡肉供需分析
Pub Date : 2023-01-31 DOI: 10.21776/ub.agrise.2023.023.1.1
Regiana Yoshika Dewantari, N. Suparta, B. Putri
This study aims to analyze factors such as broiler chicken population, DOC prices, feed prices and drug prices on boiler chicken meat supply, and population, per capita income, boiler chicken meat prices, tourist visits and religious holidays to demand boiler chicken meat in Bali Province. The research method used is multiple linear regression analysis with the help of the SPSS program and trend analysis. Used 2 dependent variables and 9 independent variables. The data used in this study are primary data obtained from interviews with 100 respondents, while secondary data is obtained from annual data from 2009 to 2019. The results of the study concluded that the broiler chicken population, DOC prices, feed prices and drug prices had no effect on the supply of boiler chicken meat at the 95% confidence level and R2 of 0.641. This is because most breeders have partnerships with companies. Meanwhile, partially the demand for boiler chicken meat is determined by the population with a coefficient of 0.045 at 95% confidence. This shows that the increase in population is directly proportional to the consumption of broiler chicken meat. While other variables do not affect the demand for broiler chicken in Bali Province.
本研究旨在分析巴厘省肉鸡种群、DOC价格、饲料价格和药品价格等因素对锅鸡供应的影响,以及人口、人均收入、锅鸡价格、游客访问量和宗教节日对锅鸡需求的影响。使用的研究方法是多元线性回归分析,借助SPSS程序和趋势分析。使用2个因变量和9个自变量。本研究使用的数据是通过对100名受访者的访谈获得的主要数据,而次要数据来自2009年至2019年的年度数据。研究结果表明,肉鸡种群数量、DOC价格、饲料价格和药品价格对锅鸡肉供应没有影响,置信水平为95%,R2为0.641。这是因为大多数育种者都与公司有合作关系。同时,锅鸡的部分需求是由人口决定的,95%置信度系数为0.045。这表明,人口的增长与肉鸡肉的消费量成正比。而其他变量不影响巴厘省肉鸡需求。
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引用次数: 0
THE INFLUENCE OF PRODUCT ATTRIBUTES, CONSUMER ATTITUDE AND CONSUMER INTEREST ON THE PURCHASE DECISION OF LOCAL ORANGE FRUIT IN MALANG CITY 产品属性、消费者态度和消费者兴趣对马琅市当地橙果购买决策的影响
Pub Date : 2023-01-31 DOI: 10.21776/ub.agrise.2023.023.1.7
Erika Eldisthia, Budi Setiawan, A. Muhaimin
This study aims to determine the effect of product attributes, consumer attitudes and consumer interest on purchasing decisions of local citrus fruits on consumers in Malang City. This research method is descriptive quantitative using Structural Equation Modeling (SEM) analysis with Warp Partial Least Square (WarpPLS) approach. Primary data was obtained through filling out a questionnaire as an online interview media. Meanwhile, secondary data was obtained through literature studies from various related sources. Sampling was done based on non-probability sampling technique and 124 samples were selected as respondents in this study. The results showed that product attributes had a positive and significant effect on consumer attitudes and interests, consumer attitudes had a positive and significant effect on purchasing decisions, and positive and significant consumer interest on purchasing decisions.
本研究旨在确定产品属性、消费者态度和消费者兴趣对玛琅市消费者购买当地柑橘类水果决策的影响。本研究采用结构方程模型(SEM)和偏最小二乘(warpps)方法进行描述性定量分析。主要数据是通过填写问卷作为在线采访媒体获得的。同时,通过各种相关来源的文献研究获得二手数据。抽样采用非概率抽样技术,选取124个样本作为本研究的调查对象。结果表明,产品属性对消费者态度和兴趣有正向显著影响,消费者态度对购买决策有正向显著影响,消费者兴趣对购买决策有正向显著影响。
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引用次数: 0
ASSESSMENT OF THE AGRO-INPUT SUPPLY SECTOR IN KOGI STATE, NIGERIA 尼日利亚科吉州农业投入物供应部门评估
Pub Date : 2023-01-31 DOI: 10.21776/ub.agrise.2023.023.1.8
Musa Ahmad Isah, Sanni Ozomata Abdullahi, Aishat Ammani Aliyu, Sanusi Mohammed Sadiq
Most farmers are experiencing challenges and constraints in accessing agricultural inputs, thus leading to poor and underutilization of agro inputs and consequently low agricultural productivity in most part of sub-Saharan Africa. This study assessed the agro-input supply sector in Kogi state. A total of 157 input dealers were randomly selected across the twenty-one local government areas in the state. Data were collected using well-structured questionnaire complemented with interview schedule and were analyzed using simple descriptive statistics. Findings reveal that agro-chemicals, fertilizer and feed were the major inputs supplied by most of the retailers and wholesalers that hardly engage in activities that create awareness about their products. Input prices were the most important preference and consideration factor in the purchase of agro-input by customers and form the basis for competition. Casual, family and child labours that proved to be cheaper, commonly accessible and do not require signing of formal employment contract with workers dominated both the retail and wholesale sectors. Poor government support, poor business condition in addition to poor capital base, high transportation cost, price fluctuations, adulteration were the identified major constraints affecting the agripreneurs. The study recommends capacity development on new marketing strategies, registration of businesses with relevant agencies, provision of credit and financial services; formation of formidable, strong and mutual-trust co-operative societies for input supply actors so as to enhance efficiency and effectiveness of the agricultural inputs supply sector in the state.
大多数农民在获得农业投入方面面临挑战和限制,从而导致农业投入不良和利用不足,从而导致撒哈拉以南非洲大部分地区的农业生产力低下。本研究评估了科吉州的农业投入物供应部门。在该州21个地方政府区域中随机选择了157个投入物经销商。数据收集采用结构良好的问卷,辅以访谈时间表,并使用简单的描述性统计进行分析。调查结果显示,农用化学品、化肥和饲料是大多数零售商和批发商提供的主要投入,而这些零售商和批发商几乎没有参与提高其产品知名度的活动。投入品价格是消费者购买农业投入品时最重要的偏好和考虑因素,是竞争的基础。事实证明,临时工、家庭劳工和童工更便宜、更容易获得,而且不需要与工人签订正式雇佣合同,这些劳动力在零售和批发部门占主导地位。政府支持不力、经营状况不佳、资本基础差、运输成本高、价格波动、掺假是确定的影响农业企业家的主要制约因素。该研究建议在新的营销战略、向有关机构登记企业、提供信贷和金融服务方面开展能力建设;组建强大、互信的投入物供应合作社,以提高国家农业投入物供应部门的效率和效果。
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引用次数: 0
DETERMINANT EXPORT VOLUME OF CRUDE PALM OIL (CPO) IN INDONESIA AND MALAYSIA IN THE EUROPEAN UNION MARKET 决定印尼和马来西亚在欧盟市场的粗棕榈油(cpo)出口量
Pub Date : 2023-01-31 DOI: 10.21776/ub.agrise.2023.023.1.3
M. Yanita, S. Suandi
Crude Palm Oil (CPO) is one of the leading export commodities of Indonesia and Malaysia. After India, the European Union has become the top Indonesian and Malaysian CPO export market share. However, Indonesian and Malaysian CPO exports indicate constraints on CPO exports to the European Union (E.U.). In addition, the European Union also issued a Renewable Energy Directive policy that can impact CPO exports. Therefore, this study is at 1) Describes the development of Indonesian and Malaysian CPO export volumes in the European Union from 1990 to 2019. 2) Analyze The determinants of Indonesian and Malaysian CPO export volumes in the EU Market from 1990 to 2019 3) Describe the impact of the Renewable Energy Directive (RED) policy on Indonesian and Malaysian CPO exports in the European Union Market. This study's data type is secondary data in an annual time series with a time range from 1990 to 2019. The study was analyzed descriptively, and the Regression Analysis was multiple. The results showed that the development of Indonesian and Malaysian CPO export volumes in the European Union fluctuated but tended to increase from 1990 to 2019. Indonesia's CPO export volume in the European Union significantly affects International CPO prices, real exchange rates, and RED Policies. In contrast, the volume of Malaysian CPO exports in the European Union significantly influences International CPO prices and real exchange rates. The RED policy positively influenced the volume of Indonesian and Malaysian CPO exports in the European Union before and after enacting the policy. In the future, it is necessary to increase the use of CPO in the country and develop palm oil derivative products to get priority and sustainability.
粗棕榈油(CPO)是印尼和马来西亚的主要出口商品之一。继印度之后,欧盟已成为印尼和马来西亚CPO出口份额最高的市场。然而,印度尼西亚和马来西亚的CPO出口表明CPO对欧盟(eu)的出口受到限制。此外,欧盟还发布了可再生能源指令政策,可能影响CPO出口。因此,本研究1)描述了1990年至2019年印度尼西亚和马来西亚在欧盟的CPO出口量的发展。2)分析1990年至2019年印度尼西亚和马来西亚CPO在欧盟市场出口量的决定因素3)描述可再生能源指令(RED)政策对印度尼西亚和马来西亚CPO在欧盟市场出口的影响。本研究的数据类型为次级数据,时间范围为1990年至2019年的年度时间序列。本研究采用描述性分析,多元回归分析。结果表明,1990 - 2019年,印尼和马来西亚对欧盟CPO出口量的发展呈波动趋势,但呈上升趋势。印尼在欧盟的CPO出口量显著影响国际CPO价格、实际汇率和RED政策。相比之下,马来西亚CPO在欧盟的出口量显著影响国际CPO价格和实际汇率。RED政策对印尼和马来西亚CPO在该政策实施前后对欧盟的出口量产生了积极影响。未来,有必要在国内增加CPO的使用,并开发棕榈油衍生产品,以获得优先权和可持续性。
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引用次数: 0
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Agricultural Socio-Economics Journal
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