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ANALYSIS OF RICE MARKETING EFFICIENCY IN EAST OGAN KOMERING ULU TIMUR 东部地区水稻营销效率分析
Pub Date : 2022-10-31 DOI: 10.21776/ub.agrise.2022.022.4.3
Khairunnisa Ramadini, R. Winandi, W. B. Priatna
Rice is the main food commodity that affects the Indonesian people's welfare. Thus, it is more complex to replace rice with other food commodities. This large rice production requires post-production handling through a good marketing process because it can increase farmers income. This research aims to analyze the efficiency of rice marketing in East Ogan Komering Ulu Timur Regency through marketing channels, market structure, market conduct, and market performance. This research was by taking 90 respondents of rice farmers using a simple random sampling method. Furthermore, to determine the respondents' marketing agency, it used the snowball sampling method by following the path of the farmers. Based on the results of the research, there were four rice marketing channels formed, the first was farmers - Gapoktan factories - wholesalers - retailers - consumers, the second was farmers - Gapoktan factories - consumers, the third is farmers - millers - retailers - consumers, and the fourth was a farmer – miller – consumer. Hence, marketing channel 2 was the most efficient, because it has a low marketing margin value, and has a farmer's share value, and a high-cost benefit ratio.
大米是影响印尼人民福祉的主要粮食商品。因此,用其他粮食商品代替大米是比较复杂的。这种大规模的大米生产需要通过良好的销售过程进行生产后处理,因为它可以增加农民的收入。本研究旨在从营销渠道、市场结构、市场行为和市场绩效四个方面分析东奥甘科默灵乌鲁木木尔县大米营销的效率。本研究采用简单随机抽样的方法,对90名稻农进行调查。此外,为了确定受访者的营销机构,它采用滚雪球抽样的方法,跟随农民的路径。根据研究结果,形成了四种大米营销渠道,第一种是农民-格布滩工厂-批发商-零售商-消费者,第二种是农民-格布滩工厂-消费者,第三种是农民-碾磨商-零售商-消费者,第四种是农民-碾磨商-消费者。因此,营销渠道2是最有效的,因为它的营销边际价值低,并且具有农民的份额价值,成本效益比高。
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引用次数: 0
ANALYSIS OF FERTILIZER MARKETING STRATEGY (LOB) LIQUID ORGANIC BIOFERTILIZER AT PT. INBIO TANI NUSANTARA 肥料营销策略分析(lob)液体有机生物肥料
Pub Date : 2022-10-31 DOI: 10.21776/ub.agrise.2022.022.4.4
W. Kusumawati, I. Baroh, Livia Windiana
This research aims to analyze the strengths, weaknesses, opportunities, and threats of LOB fertilizer and analyze the proper marketing strategy in PT. Inbio Tani Nusantara to be able to increase sales of LOB fertilizer. This study uses the nonprobability sampling method that is Accidental Sampling for external respondents or LOB consumers with consideration if the researcher needs to know the number of the existing population. Purposive sampling method for internal respondents of the company. The method of collecting data in this study with observation methods, questionnaires, interviews, and documentation. The data types used in this study are primary data from swot analysis, IFAS analysis, and EFAS analysis. In this study there are variables of Strength, Weakness, Opportunity, and Threat. Marketing of LOB liquid biological organic fertilizers has opportunities and strengths that can be used to deal with weaknesses and threats to take decisions that are marketing strategies for LOB liquid biological organic fertilizers. The results showed that the LOB fertilizer marketing strategy is in quadrant I which means that the company has strengths and opportunities and the strategy that must be taken in this condition is an aggressive marketing policy.
本研究旨在分析LOB肥料的优势,劣势,机会和威胁,并分析PT. Inbio Tani Nusantara适当的营销策略,以增加LOB肥料的销售。本研究采用非概率抽样方法,即外部受访者或LOB消费者的偶然抽样,如果研究人员需要知道现有人口的数量。对公司内部的调查对象进行有目的的抽样。本研究采用观察法、问卷调查法、访谈法和文献法收集资料。本研究使用的数据类型是swot分析、IFAS分析和EFAS分析的主要数据。在这项研究中,有优势,劣势,机会和威胁的变量。LOB液体生物有机肥的营销有机会和优势,可以用来应对弱点和威胁,从而做出决策,这是LOB液体生物有机肥的营销策略。结果表明,LOB肥料营销策略处于象限I,这意味着该公司具有优势和机会,在这种情况下必须采取的策略是积极的营销策略。
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引用次数: 0
INCOME DISTRIBUTION OF CORPORATE FARMING MODEL IN CENTRAL JAVA 爪哇中部企业农业模式的收入分配
Pub Date : 2022-10-31 DOI: 10.21776/ub.agrise.2022.022.4.6
Muhammad Joni Iskandar, Rini Endang Prasetyowati, Dwi Haryati Ningsih
Corporate farming is an agricultural model carried out with the principle of expanding the planting area by eliminating land boundaries. The aim is to improve group production and productivity. This agricultural model is also a solution to the conversion of functions and increasingly massive land fragmentation. As a result, the income obtained by farmers is limited to subsistence land. This study aimed to determine the income distribution of corporate farming model farmers in Sukoharjo Regency, Central Java. Sukoharjo Regency was chosen as the research location with consideration as a national food barn that implements corporate farming. Sampling using a census of 51 farmers. The study results show that farmers' incomes have reached a prosperous degree according to the World Bank's criteria. The distribution of farmers' income is even with a low level of income inequality.
公司化农业是一种以消除土地边界扩大种植面积为原则的农业模式。其目的是提高集团生产和生产力。这种农业模式也是解决功能转换和日益大规模的土地破碎化的一种方法。因此,农民获得的收入仅限于维持生计的土地。本研究旨在确定中爪哇省Sukoharjo县企业农业示范农民的收入分配。Sukoharjo Regency被选为研究地点,考虑到它是一个实现企业农业的国家粮食谷仓。对51位农民进行抽样调查。研究结果表明,按照世界银行的标准,农民的收入已经达到了富裕程度。农民收入分布较为均匀,收入不平等程度较低。
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引用次数: 1
DIFFERENCES INDUSTRY PATTERNS BASED ON MILLENNIAL CUSTOMER PATH AT FAST FOOD RESTAURANTS 基于快餐店千禧一代顾客路径的行业模式差异
Pub Date : 2022-10-31 DOI: 10.21776/ub.agrise.2022.022.4.11
Archippus Christopher Hendra, B. Setiawan, Agustina Shinta Hartati Wahyuningtyas
Marketing 4.0 forms a new customer path, which was previously 4A (aware, attitude, act, act again) to 5A (aware, appeal, ask, act, advocate). The main goal of the 4A is for customers to become loyal to a brand. However, in the 5A customer path, loyalty to a brand is not the primary goal but instead advertising or promoting the brand. This study aims to analyze industrial patterns formed based on customer lines at fast food restaurants in Malang City. This research approach uses a quantitative descriptive approach, which is carried out by collecting information about the picture of consumers in the research area. The results of the chi square H1 test were received, namely advocacy carried out by respondents aged 30-39 years not higher than respondents aged 20-29. The fast food restaurant industry pattern formed in the three restaurants in each age group (McDonald's, KFC, and Burger King) has the same shape: door knobs.
营销4.0形成了一条新的客户路径,由原来的4A(意识、态度、行动、再行动)到5A(意识、呼吁、要求、行动、倡导)。4A的主要目标是让顾客对一个品牌变得忠诚。然而,在5A客户路径中,对品牌的忠诚度不是首要目标,而是广告或推广品牌。本研究旨在分析玛琅市快餐店的顾客队伍所形成的产业模式。该研究方法采用定量描述性方法,通过收集有关研究区域消费者图片的信息来进行。得到卡方H1检验的结果,即30-39岁受访者的倡导率不高于20-29岁受访者。每个年龄段的三家餐厅(麦当劳、肯德基、汉堡王)所形成的快餐行业格局,形状都是一样的:门把手。
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引用次数: 0
THE IMPACT OF HOUSEHOLD CHARACTERISTICS ON THE DEMAND FOR ANIMAL PROTEIN FOOD AWAY FROM HOME IN JAKARTA 雅加达家庭特征对离家在外的动物蛋白食品需求的影响
Pub Date : 2022-10-31 DOI: 10.21776/ub.agrise.2022.022.4.12
Daffa Sandi Lasitya, R. Anindita, S. Syafrial
Socio-economic conditions and demographics determine people's lifestyles, including food consumption expenditures. So far, research on food consumption away from home has only used a homogeneous household sample, and only a few have been found in Indonesia. This study aimed to analyze household characteristics' impact on animal protein food expenditure away from home using quantile regression analysis. The study used secondary data consisting of 4,346 household data in Jakarta from SUSENAS March 2020. The results show that spending on animal protein foods away from home in all income quintiles is not affected by household income. It shows that all household groups at various income levels have consumed animal protein foods away from home. Factors that have a positive and significant effect on protein food expenditure away from home are household food expenditure, age of the head of the family, number of family members, wife's education level, and location of residence. The presence of children under the age of 17 has a negative and significant influence. Therefore, it is necessary to monitor and guarantee food safety by producers and consumers to meet the adequacy of protein per capita which is healthy and nutritious.
社会经济条件和人口结构决定了人们的生活方式,包括食品消费支出。到目前为止,关于外出食物消费的研究只使用了同质家庭样本,而且在印度尼西亚只发现了少数家庭样本。本研究旨在利用分位数回归分析分析家庭特征对离家在外的动物蛋白食品消费的影响。该研究使用了由SUSENAS 2020年3月的雅加达4346个家庭数据组成的二级数据。结果表明,在所有收入五分之一的家庭中,外出购买动物蛋白食品的支出不受家庭收入的影响。报告显示,不同收入水平的所有家庭群体都曾在外出时食用动物蛋白食品。家庭食品支出、户主年龄、家庭成员人数、妻子受教育程度和居住地对离家在外的蛋白质食品支出有显著正向影响。17岁以下儿童的存在具有消极和重大的影响。因此,有必要由生产者和消费者监测和保障食品安全,以满足人均蛋白质的充足性和健康营养。
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引用次数: 0
ORGANIC VEGETABLES SUPPLY CHAIN CHARACTERISTICS OF SMALL ENTERPRISES IN MALANG 马朗小型企业有机蔬菜供应链特征研究
Pub Date : 2022-10-31 DOI: 10.21776/ub.agrise.2022.022.4.9
N. F. Rayesa
Supply chain is a valuable and strategic decision even for small enterprises. This research aimed to identify the supply chain characteristic of small enterprises in Malang. Data and information were collected through observation and in-depth interviews based on business processes in the SCOR model. The result shows that small organic farming already has a strong relationship between stakeholders. However, the research found a lack of traceability for organic input, unstable production due to some situations, and a limited served market.
即使对小企业来说,供应链也是一个有价值的战略决策。本研究旨在找出玛琅小型企业的供应链特征。基于SCOR模型中的业务流程,通过观察和深度访谈收集数据和信息。结果表明,小型有机农业已经在利益相关者之间建立了牢固的关系。然而,研究发现,有机投入缺乏可追溯性,由于某些情况导致生产不稳定,服务市场有限。
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引用次数: 0
THE CONTRIBUTION OF THE MOBILE VEGETABLE TRADERS 流动蔬菜商贩的贡献
Pub Date : 2022-10-31 DOI: 10.21776/ub.agrise.2022.022.4.10
Josina Waromi, Maikel Baransano, Benyamin Korompis, Obadja A. Feneteruma, A. Sumule
With trading activities, goods produced by producers can be directly enjoyed by consumers. Trading activities are carried out in all sectors, including the agricultural sector. Agricultural product trading activities can occur because there is a contribution from one of the traders in the trade chain, namely the mobile vegetable traders. However, research on the contribution of mobile vegetable traders in trading agriculture has yet to be widely carried out. Therefore, this study aims to examine the contribution of mobile vegetable traders in trading agricultural products. This study was done in Manokwari Regency, West Papua Province, in September 2021. The research method used is a descriptive method with a survey approach. The data obtained were processed by tabulation and examined descriptively. The results showed that the contribution of the mobile vegetable traders was divided into three groups. They have included the contribution to the local merchant farmers measured by the revenue that they got and the time for selling in the traditional market because agricultural products have been bought by the mobile vegetable traders to be traded again. The second contribution is to customers measured by the time, cost, and effort that should be used when the customers want to shop at traditional markets. The third contribution is to the family of mobile vegetable traders, which is measured by the income earned and used for the family. Information about the contribution of the mobile vegetable traders to their families, local farmers, and customers can be a consideration for the government to carry out appropriate empowerment for the mobile vegetable traders in creating independent and growing micro and small businesses.
通过交易活动,生产者生产的商品可以直接为消费者所享用。贸易活动在所有部门进行,包括农业部门。农产品贸易活动之所以能够发生,是因为贸易链中有一个贸易商的贡献,即流动蔬菜贸易商。然而,关于流动蔬菜贸易商在贸易农业中的贡献的研究尚未广泛开展。因此,本研究旨在检验流动蔬菜贸易商对农产品贸易的贡献。这项研究于2021年9月在西巴布亚省的Manokwari Regency完成。使用的研究方法是描述性方法与调查方法。获得的数据通过制表处理并进行描述性检查。结果表明,流动蔬菜贸易商的贡献可分为三类。其中包括对当地商人农民的贡献,以他们获得的收入和在传统市场上销售的时间来衡量,因为农产品被流动蔬菜贸易商购买以再次交易。第二个贡献是通过客户想要在传统市场购物时应该使用的时间、成本和努力来衡量的客户。第三项贡献是对流动蔬菜贸易商家庭的贡献,这是根据家庭的收入和使用来衡量的。有关流动蔬菜贸易商对其家庭、当地农民和客户的贡献的信息,可以作为政府对流动蔬菜贸易商进行适当授权的考虑因素,以创建独立和不断增长的微型和小型企业。
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引用次数: 0
ECONOMIC VALUATION OF "BEEJAY BAKAU RESORT (BJBR)" MANGROVE FOREST TOURISM PROBOLINGGO AND IT IS IMPACT TO THE ENVIRONMENT TOWARDS SUSTAINABLE RESOURCE MANAGEMENT “毕杰巴库度假村”的经济价值评估红树林旅游的探索及其对环境的影响对可持续资源管理的影响
Pub Date : 2022-10-31 DOI: 10.21776/ub.agrise.2022.022.4.14
M. F. Maulana, S. Suhartini, F. Fahriyah
Economic growth often occurs at the expense of the quality of natural resources and the environment because of the impact caused by economic activity. These impacts create external costs that the public and future generations must bear. Internalization of external costs must be enforced to prevent damage to natural resources and the environment (ex-ante strategy) or repair the damage that has occurred (ex-post strategy). Therefore, economic valuation is needed to provide important information regarding the value of ecosystems and the resulting economic benefits, especially for non-market environmental goods that have important policy implications and as an effort to achieve the Sustainable Development Goals (SDGs). This study aimed to analyze and estimate the economic value and identify the ecological, social and economic impacts at BeeJay Bakau Resort Probolinggo. Types of descriptive research with data collection methods include interviews, observations, documentation, and questionnaires. The sampling method used 2 methods: the accidental sampling technique for tourists by determining the number of samples using the linear time function formula so that a total sample of 84 respondents was obtained and the purposive sampling technique for stakeholders with a sample of 40 respondents. The results of the analysis show that the economic value generated is Rp. 584,347,909,947/year. The output of identification of ecological, economic and social impacts which includes three dimensions, namely the ecological, economic and social dimensions, each of which has 4 defined attributes, then it can be concluded that the ecological dimension has a high category, this is because the manager of the BeeJay Bakau Resort mangrove forest tourism carry out various efforts in development that involve both stakeholders and the surrounding community, especially in maintaining and committing to environmental sustainability.
由于经济活动所造成的影响,经济增长往往以牺牲自然资源和环境的质量为代价。这些影响造成了公众和子孙后代必须承担的外部成本。必须实行外部费用内部化,以防止对自然资源和环境的损害(事前战略)或修复已发生的损害(事后战略)。因此,经济评估需要提供关于生态系统价值和由此产生的经济效益的重要信息,特别是对于具有重要政策影响的非市场环境产品,并作为实现可持续发展目标(sdg)的努力。本研究的目的在于分析和估计比杰巴考度假村的经济价值,并确定其生态、社会和经济影响。描述性研究的数据收集方法包括访谈、观察、文献和问卷调查。抽样方法采用2种方法:游客随机抽样技术,利用线性时间函数公式确定样本数量,得到84个样本;利益相关者有目的抽样技术,得到40个样本。分析结果表明,产生的经济价值为584,347,909,947卢比/年。识别生态、经济和社会影响的输出包括三个维度,即生态、经济和社会维度,每个维度都有4个定义的属性,然后可以得出结论,生态维度具有较高的类别,这是因为比杰巴卡度假村红树林旅游的管理者在发展中进行了各种努力,涉及利益相关者和周围社区。特别是在维护和承诺环境可持续性方面。
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引用次数: 0
SOCIOECONOMIC DETERMINANTS OF LIVELIHOOD DIVERSIFICATION AMONG ARABLE CROP FARMERS IN SHENDAM, PLATEAU STATE, NIGERIA 尼日利亚高原州申达姆耕地农民生计多样化的社会经济决定因素
Pub Date : 2022-10-31 DOI: 10.21776/ub.agrise.2022.022.4.7
G. Onuwa, S. Mailumo, C. Chizea, C. Alamanjo
Livelihood diversification is an integral component of household income. Diversification determinants were estimated. Multistage sampling was adopted, and primary data were analyzed using descriptive statistics and Logit regression. Socioeconomic factors affected livelihoods. Several diversification activities and derivable benefits are indicated. Variations in diversification decisions were attributable to the regression variables. Policy modifications and strategies that improve livelihoods are recommended.
生计多样化是家庭收入的一个组成部分。对多样化决定因素进行了估计。采用多阶段抽样方法,对原始资料进行描述性统计和Logit回归分析。社会经济因素影响生计。指出了若干多样化活动和可衍生的利益。多样化决策的变化可归因于回归变量。建议修改政策和制定改善生计的战略。
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引用次数: 0
THE CONTRIBUTION OF THE BEEF CATTLE FARMING SECTOR TO HOUSEHOLD INCOME IN THE TEAK FOREST AREA (CASE STUDY IN THE KEDUNGADEM SUB-DISTRICT, BOJONEGORO REGENCY) 肉牛养殖部门对柚木林区家庭收入的贡献(bojonegoro县kedungadem街道的案例研究)
Pub Date : 2022-10-31 DOI: 10.21776/ub.agrise.2022.022.4.13
T. Y. Azmi, A. Kusumastuti, B. Nugroho, E. Nugroho
Limited employment opportunities in rural areas make it more challenging for people to live a prosperous life. The social and economic conditions of rural communities tend to depend on the agrarian sector, such as the livestock sector. The livestock sector as an agricultural sub-sector is a very strategic and reliable way to create economic growth, reduce unemployment and create additional sources of income for the community. Most of the population of the Kedungadem sub-district in the Bojonegoro Regency work in the agricultural sector, for example in livestock farming. This study reveals the total income of cattle farmers’ households and the contribution of income derived from beef cattle farming activities to the total household income of farmers who live in the teak forest area. One hundred beef cattle farmers were randomly selected and grouped into one of three beef cattle farming scales, based on the number of cattle owned. This study shows that the average total income in scales I, II, and III was IDR. 19,211,392.15/year, IDR. 34,583,874.51/year, and IDR. 42,945,805.17/year, respectively. The average cattle farmer’s income from beef cattle farming in scales I, II, and III was IDR. 4,002,674.71/year; IDR. 9,482,032.71/year; and IDR. 19,716,588.39/year, respectively. The average contribution of beef cattle farming activity to the total income of farmers’ households in scales I, II, and III was 20.94%, 27.42%, and 47.00%, respectively. This study suggests that the farmers need to improve their economic management in order to survive or increase the income they derive from cattle farming. Farmers should also cooperate with Perhutani, a state forest company, as there are a number of ways in which the teak forest can support the sustainability of their cattle farming.
农村地区有限的就业机会使人们更加难以过上富裕的生活。农村社区的社会和经济状况往往取决于农业部门,如畜牧部门。畜牧业作为农业分部门,是创造经济增长、减少失业和为社区创造额外收入来源的一种非常具有战略意义和可靠的方式。Bojonegoro县Kedungadem街道的大多数人口在农业部门工作,例如在畜牧业。本研究揭示了柚木林区养牛户家庭总收入及肉牛养殖活动所得收入占林区养牛户家庭总收入的比重。随机选择100名肉牛养殖户,并根据养牛数量分为三种肉牛养殖规模之一。研究表明,量表I、II和III的平均总收入均为IDR。19211392 /年,印尼盾。34,583,874.51/年,以及印尼盾。分别42945805 .17 /年。规模1、规模2、规模3的肉牛养殖户平均收入为IDR。4002674 .71 /年;印尼盾。9482032 .71 /年;和印尼盾。分别19716588 .39点/年。规模1、规模2、规模3的肉牛养殖活动对农户总收入的平均贡献率分别为20.94%、27.42%和47.00%。这项研究表明,农民需要改善他们的经济管理,以便生存或增加他们从养牛中获得的收入。农民还应该与国有森林公司Perhutani合作,因为柚木林有很多方法可以支持他们养牛场的可持续性。
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引用次数: 1
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Agricultural Socio-Economics Journal
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