Pub Date : 2024-02-01DOI: 10.21273/horttech05323-23
Hanna Ibiapina de Jesus, Andre Luiz Biscaia Ribeiro da Silva, B. Dutta, T. Coolong
Onions (Allium cepa) are typically planted late fall and harvested in spring in the Vidalia, GA, USA, region. Onions grown here are renowned for their for sweetness and are marketed to consumers as Vidalia onions. High rainfall during the relatively long growing season (4 to 5 months) may result in nitrogen (N) leaching during production. Therefore, fertilizer applications are usually aligned with stages of crop development to ensure nutrient availability for the entire season. Although the impacts of N application rate have been previously investigated for Vidalia onion production, the optimal timing for the final N application of the season has not been determined. The objectives of this study were to determine the optimal timing of the last fertilizer N application (at bulb initiation, during bulb growth, or during bulb maturation) in conjunction with the impact of three N application rates (75, 105, and 135 lb/acre N) on yield and quality in Vidalia onion. Soil N levels were affected by N rate, year, and onion growth stage. In 2020, up to 135 lb/acre N was required to maximize onion yields, and in 2021, onion yields were unchanged among N fertilizer treatments. Final N applications at bulb initiation resulted in greater yields than applications made during bulb growth or bulb maturation. In addition, as the N rate increased and the time of final application occurred later in bulb development, pungency values increased. Incidence of sour skin (Burkholderia cepacia) and center rot (Pantoea sp.) diseases were greater in 2020 compared with 2021 and seemed to be affected by environmental conditions more than N fertilization.
{"title":"Impact of Nitrogen Fertilizer Rate and Timing on Short-day Onion Production","authors":"Hanna Ibiapina de Jesus, Andre Luiz Biscaia Ribeiro da Silva, B. Dutta, T. Coolong","doi":"10.21273/horttech05323-23","DOIUrl":"https://doi.org/10.21273/horttech05323-23","url":null,"abstract":"Onions (Allium cepa) are typically planted late fall and harvested in spring in the Vidalia, GA, USA, region. Onions grown here are renowned for their for sweetness and are marketed to consumers as Vidalia onions. High rainfall during the relatively long growing season (4 to 5 months) may result in nitrogen (N) leaching during production. Therefore, fertilizer applications are usually aligned with stages of crop development to ensure nutrient availability for the entire season. Although the impacts of N application rate have been previously investigated for Vidalia onion production, the optimal timing for the final N application of the season has not been determined. The objectives of this study were to determine the optimal timing of the last fertilizer N application (at bulb initiation, during bulb growth, or during bulb maturation) in conjunction with the impact of three N application rates (75, 105, and 135 lb/acre N) on yield and quality in Vidalia onion. Soil N levels were affected by N rate, year, and onion growth stage. In 2020, up to 135 lb/acre N was required to maximize onion yields, and in 2021, onion yields were unchanged among N fertilizer treatments. Final N applications at bulb initiation resulted in greater yields than applications made during bulb growth or bulb maturation. In addition, as the N rate increased and the time of final application occurred later in bulb development, pungency values increased. Incidence of sour skin (Burkholderia cepacia) and center rot (Pantoea sp.) diseases were greater in 2020 compared with 2021 and seemed to be affected by environmental conditions more than N fertilization.","PeriodicalId":13144,"journal":{"name":"Horttechnology","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139683930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-01DOI: 10.21273/horttech05270-23
Lu Zhang, Louise Ferguson, Liyu Ying, Andy Lyons, Emilio Laca, Y. Ampatzidis
{"title":"Developing a Web-based Pistachio Nut Growth Prediction System for Orchard Management","authors":"Lu Zhang, Louise Ferguson, Liyu Ying, Andy Lyons, Emilio Laca, Y. Ampatzidis","doi":"10.21273/horttech05270-23","DOIUrl":"https://doi.org/10.21273/horttech05270-23","url":null,"abstract":"","PeriodicalId":13144,"journal":{"name":"Horttechnology","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139684465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-01DOI: 10.21273/horttech05301-23
Kyu Jin Kang, A-Young Lee, Sin-Ae Park
To align with global trends and the swift pace of technological advancements, it is imperative to consistently update the professional standards and curriculum for horticultural therapists to meet evolving professional demands. This study used the developing a curriculum (DACUM) method to analyze the tasks and duties of Korean horticultural therapists and subsequently tailor a specialized training program for them. First, 11 experts in the horticultural therapy field participated in workshops to develop a DACUM chart that included the definitions, tasks, knowledge, skills, and attitudes of horticultural therapists. A job performance evaluation survey for horticultural therapists was also developed through these workshops. The 300 participants of the online survey were members of the Korea Horticultural Therapy and Welfare Association. The survey consisted of a 5-point Likert scale of the current performance level and future requirement level for each qualification grade. Demographic information and responses to each question were computed using a frequency analysis and percentages, grade-specific task performance evaluations comprised a one-way batch analysis of variance, and statistical significance levels were set to P < 0.05. The horticulture professional curriculum was based on competencies derived from the job analysis and online conferences with 10 professionals who participated in the DACUM workshops. The job analysis results revealed six duties with a total of 32 tasks. The results of the job performance evaluation showed that there was a great demand for the development of their convergence capabilities. Accordingly, in response to these results, new interdisciplinary convergence fields such as horticultural therapy and science (information technology), horticultural therapy, and humanities education were introduced into the specialized training. The results of this study will be valuable for improving the skills and expertise of horticulture therapists to meet social needs.
{"title":"Job Analysis of Korean Horticultural Therapists for Developing Specialized Training Using Developing a Curriculum Method","authors":"Kyu Jin Kang, A-Young Lee, Sin-Ae Park","doi":"10.21273/horttech05301-23","DOIUrl":"https://doi.org/10.21273/horttech05301-23","url":null,"abstract":"To align with global trends and the swift pace of technological advancements, it is imperative to consistently update the professional standards and curriculum for horticultural therapists to meet evolving professional demands. This study used the developing a curriculum (DACUM) method to analyze the tasks and duties of Korean horticultural therapists and subsequently tailor a specialized training program for them. First, 11 experts in the horticultural therapy field participated in workshops to develop a DACUM chart that included the definitions, tasks, knowledge, skills, and attitudes of horticultural therapists. A job performance evaluation survey for horticultural therapists was also developed through these workshops. The 300 participants of the online survey were members of the Korea Horticultural Therapy and Welfare Association. The survey consisted of a 5-point Likert scale of the current performance level and future requirement level for each qualification grade. Demographic information and responses to each question were computed using a frequency analysis and percentages, grade-specific task performance evaluations comprised a one-way batch analysis of variance, and statistical significance levels were set to P < 0.05. The horticulture professional curriculum was based on competencies derived from the job analysis and online conferences with 10 professionals who participated in the DACUM workshops. The job analysis results revealed six duties with a total of 32 tasks. The results of the job performance evaluation showed that there was a great demand for the development of their convergence capabilities. Accordingly, in response to these results, new interdisciplinary convergence fields such as horticultural therapy and science (information technology), horticultural therapy, and humanities education were introduced into the specialized training. The results of this study will be valuable for improving the skills and expertise of horticulture therapists to meet social needs.","PeriodicalId":13144,"journal":{"name":"Horttechnology","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139684845","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-01DOI: 10.21273/horttech05324-23
Coleman L. Etheredge, T. M. Waliczek, James DelPrince
Research suggests consumers are willing to pay a premium for goods from industries that design products using environmentally sound practices and that these practices lead to customer loyalty. Using environmentally friendly practices can differentiate a business from competitors through branding, which has been known to help increase profit margins and stimulate demand in a saturated market. The main purpose of this study was to gain an understanding of consumer perceptions and willingness to pay as they relate to retail floral providers’ sustainable and environmentally friendly practices. A total of 2172 people responded to an online survey. The sample used in this study was a random selection of individuals 18 years and older living in the United States. Survey responses were collected from 21 Dec 2022 to 27 Jan 2023. Respondents indicated the use of locally sourced flowers followed by the recycling of flower waste through composting as the two sustainable attributes that would increase their willingness to make purchases the most. Respondents indicated the strongest willingness to pay 10% or more for locally sourced flowers (61.7%), followed by flower providers composting their floral waste (59.5%). In addition, 50% or more of all respondents indicated a willingness to pay 10% or more for all the sustainable attributes for which they were asked. The methods in which retail floral providers source floral material, create floral designs, and market and brand their company are important considerations when promoting their services toward environmentally conscious consumers and in creating a valuable repeat customer base.
{"title":"United States Consumers’ Perceptions and Willingness to Pay for Sustainable Environmental Practices in a Retail Floral Provider’s Business Model","authors":"Coleman L. Etheredge, T. M. Waliczek, James DelPrince","doi":"10.21273/horttech05324-23","DOIUrl":"https://doi.org/10.21273/horttech05324-23","url":null,"abstract":"Research suggests consumers are willing to pay a premium for goods from industries that design products using environmentally sound practices and that these practices lead to customer loyalty. Using environmentally friendly practices can differentiate a business from competitors through branding, which has been known to help increase profit margins and stimulate demand in a saturated market. The main purpose of this study was to gain an understanding of consumer perceptions and willingness to pay as they relate to retail floral providers’ sustainable and environmentally friendly practices. A total of 2172 people responded to an online survey. The sample used in this study was a random selection of individuals 18 years and older living in the United States. Survey responses were collected from 21 Dec 2022 to 27 Jan 2023. Respondents indicated the use of locally sourced flowers followed by the recycling of flower waste through composting as the two sustainable attributes that would increase their willingness to make purchases the most. Respondents indicated the strongest willingness to pay 10% or more for locally sourced flowers (61.7%), followed by flower providers composting their floral waste (59.5%). In addition, 50% or more of all respondents indicated a willingness to pay 10% or more for all the sustainable attributes for which they were asked. The methods in which retail floral providers source floral material, create floral designs, and market and brand their company are important considerations when promoting their services toward environmentally conscious consumers and in creating a valuable repeat customer base.","PeriodicalId":13144,"journal":{"name":"Horttechnology","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139687299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-01DOI: 10.21273/horttech05276-23
Ariane E. McClendon, T. M. Waliczek, Christopher Serenari, Paula S. Williamson
Invasive species can generate negative impacts environmentally, socially, and economically. The interplay between human and natural systems renders management a complex problem that must be addressed by decision-makers. Perceptions of invasive species issues varies depending on an individual’s access to information. Although invasive species and their management are often discussed in formal higher education, not all members of the population have access to a formal educational setting. Informal educational experiences may be a mechanism to reach out to community members in a more accessible and perhaps engaging way than traditional higher education classroom experiences. The purpose of this study was to determine the effect of an informal, place-based educational program on perceptions and knowledge of invasive species and their management within the community. Place-based education is a pedagogy connection local places with intimate knowledge of the systems, processes, and outcomes that give it meaning to human and non-human species. First, we organized and administered short walks in two central Texas, USA, parks with conversational lessons and hands-on learning experiences. Second, we administered a follow-up retrospective-reflective survey to measure participants’ knowledge and perceptions of invasive species management and postwalk/lesson changes in them. We also compared between the treatment group of participants versus a control group within the community who did not participate in the informal lessons. Fifty-two people participated in both the educational program walks and testing over the course of 1 year, and 63 people were included in the follow-up retrospective-reflective survey control group. Results indicate a statistically significant positive change in knowledge and perception categories within the treatment group. Post hoc results indicate a positive change in knowledge and perceptions in our sample as a function of treatment group members’ age and income, respectively. The methodology used in this study was simple and inexpensive. Hence, our approach could be easily replicated in other areas to educate community members.
{"title":"Effects of an Informal Place-based Educational Program on Knowledge and Perceptions of Invasive Species Management","authors":"Ariane E. McClendon, T. M. Waliczek, Christopher Serenari, Paula S. Williamson","doi":"10.21273/horttech05276-23","DOIUrl":"https://doi.org/10.21273/horttech05276-23","url":null,"abstract":"Invasive species can generate negative impacts environmentally, socially, and economically. The interplay between human and natural systems renders management a complex problem that must be addressed by decision-makers. Perceptions of invasive species issues varies depending on an individual’s access to information. Although invasive species and their management are often discussed in formal higher education, not all members of the population have access to a formal educational setting. Informal educational experiences may be a mechanism to reach out to community members in a more accessible and perhaps engaging way than traditional higher education classroom experiences. The purpose of this study was to determine the effect of an informal, place-based educational program on perceptions and knowledge of invasive species and their management within the community. Place-based education is a pedagogy connection local places with intimate knowledge of the systems, processes, and outcomes that give it meaning to human and non-human species. First, we organized and administered short walks in two central Texas, USA, parks with conversational lessons and hands-on learning experiences. Second, we administered a follow-up retrospective-reflective survey to measure participants’ knowledge and perceptions of invasive species management and postwalk/lesson changes in them. We also compared between the treatment group of participants versus a control group within the community who did not participate in the informal lessons. Fifty-two people participated in both the educational program walks and testing over the course of 1 year, and 63 people were included in the follow-up retrospective-reflective survey control group. Results indicate a statistically significant positive change in knowledge and perception categories within the treatment group. Post hoc results indicate a positive change in knowledge and perceptions in our sample as a function of treatment group members’ age and income, respectively. The methodology used in this study was simple and inexpensive. Hence, our approach could be easily replicated in other areas to educate community members.","PeriodicalId":13144,"journal":{"name":"Horttechnology","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139684100","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-01DOI: 10.21273/horttech05325-23
Coleman L. Etheredge, T. M. Waliczek, James DelPrince
Consumers have become increasingly concerned about the environmental standards of industries from which they purchase products. Because consumers’ environmental concerns are increasingly becoming part of their purchasing decisions, industries have begun to restructure their business model to one that is more environmentally sustainable. Studies have indicated consumers’ actions and motivations for purchasing sustainable products vary based on consumer demographics. The main purpose of this study was to compare the differences in consumers’ perceptions and willingness to pay as they relate to retail floral providers’ sustainable and environmentally sound practices based on demographic traits. A total of 2172 people responded to an online survey. The sample used in this study was a random selection of individuals 18 years of age or older living in the United States. Survey responses were collected from 21 Dec 2022 to 27 Jan 2023. Data were analyzed using analyses of variance and post hoc tests as well as descriptive and frequency statistics. Results indicated there was a difference in the way respondents answered the survey questions based on demographics. Respondents 34 years of age or younger with college experience indicated the most willingness to make purchases and pay premiums from floral providers that incorporate sustainable attributes into their business model. Males indicated a stronger willingness to shop at a floral provider based on several of the environmental statements when compared with other genders. The results provide evidence of the value of the integration of sustainability practices into the business model of floral providers to make it more competitive.
{"title":"Demographic Differences in United States Consumers’ Perceptions and Willingness to Pay for Sustainable Environmental Practices in the Floral Industry","authors":"Coleman L. Etheredge, T. M. Waliczek, James DelPrince","doi":"10.21273/horttech05325-23","DOIUrl":"https://doi.org/10.21273/horttech05325-23","url":null,"abstract":"Consumers have become increasingly concerned about the environmental standards of industries from which they purchase products. Because consumers’ environmental concerns are increasingly becoming part of their purchasing decisions, industries have begun to restructure their business model to one that is more environmentally sustainable. Studies have indicated consumers’ actions and motivations for purchasing sustainable products vary based on consumer demographics. The main purpose of this study was to compare the differences in consumers’ perceptions and willingness to pay as they relate to retail floral providers’ sustainable and environmentally sound practices based on demographic traits. A total of 2172 people responded to an online survey. The sample used in this study was a random selection of individuals 18 years of age or older living in the United States. Survey responses were collected from 21 Dec 2022 to 27 Jan 2023. Data were analyzed using analyses of variance and post hoc tests as well as descriptive and frequency statistics. Results indicated there was a difference in the way respondents answered the survey questions based on demographics. Respondents 34 years of age or younger with college experience indicated the most willingness to make purchases and pay premiums from floral providers that incorporate sustainable attributes into their business model. Males indicated a stronger willingness to shop at a floral provider based on several of the environmental statements when compared with other genders. The results provide evidence of the value of the integration of sustainability practices into the business model of floral providers to make it more competitive.","PeriodicalId":13144,"journal":{"name":"Horttechnology","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139886737","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-01DOI: 10.21273/horttech05244-23
Elizabeth T. Maynard, Wenjing Guan, Petrus Langenhoven, Lori Hoagland
Healthy transplants are critical to productivity in the field. For certified organic production in the United States, seedlings must be grown in media that meet the standards of the US Department of Agriculture’s National Organic Program. Many commercial organic media options are available, they vary substantially in composition, and it is unknown to what extent this influences seedling performance. This project compared tomato (Solanum lycopersicum L.) seedling emergence and growth in seven commercially available media for organic production and evaluated posttransplant performance. Tomato seedlings were grown in greenhouses at Wanatah, West Lafayette, and Vincennes, IN, USA. Chemical characteristics of the media measured in saturated media extract ranged as follows: pH 5.2–7.5; electrical conductivity (EC) 0.79–4.68 dS·m−1; 1–332 ppm nitrate-nitrogen, 5–69 ppm phosphorus, 41–451 ppm potassium, 78–714 ppm calcium, and 25–121 ppm magnesium. Higher media EC was associated with slower and less uniform seedling emergence and reduced total emergence. Seedling aboveground dry weights were significantly greater in media that contained compost. Relative performance in media containing compost varied across trials. The aboveground dry weight of tomato seedlings 4 weeks after transplanting did not differ for seedlings started in the five compost-based media, and those plants were significantly larger than plants started in the two media without compost. Larger plants tended to flower and set fruit earlier. Media testing protocols that predict nutrient supply over the production cycle could likely improve management in organic transplant production.
{"title":"Tomato Seedling Performance in Commercial Organic Growing Media","authors":"Elizabeth T. Maynard, Wenjing Guan, Petrus Langenhoven, Lori Hoagland","doi":"10.21273/horttech05244-23","DOIUrl":"https://doi.org/10.21273/horttech05244-23","url":null,"abstract":"Healthy transplants are critical to productivity in the field. For certified organic production in the United States, seedlings must be grown in media that meet the standards of the US Department of Agriculture’s National Organic Program. Many commercial organic media options are available, they vary substantially in composition, and it is unknown to what extent this influences seedling performance. This project compared tomato (Solanum lycopersicum L.) seedling emergence and growth in seven commercially available media for organic production and evaluated posttransplant performance. Tomato seedlings were grown in greenhouses at Wanatah, West Lafayette, and Vincennes, IN, USA. Chemical characteristics of the media measured in saturated media extract ranged as follows: pH 5.2–7.5; electrical conductivity (EC) 0.79–4.68 dS·m−1; 1–332 ppm nitrate-nitrogen, 5–69 ppm phosphorus, 41–451 ppm potassium, 78–714 ppm calcium, and 25–121 ppm magnesium. Higher media EC was associated with slower and less uniform seedling emergence and reduced total emergence. Seedling aboveground dry weights were significantly greater in media that contained compost. Relative performance in media containing compost varied across trials. The aboveground dry weight of tomato seedlings 4 weeks after transplanting did not differ for seedlings started in the five compost-based media, and those plants were significantly larger than plants started in the two media without compost. Larger plants tended to flower and set fruit earlier. Media testing protocols that predict nutrient supply over the production cycle could likely improve management in organic transplant production.","PeriodicalId":13144,"journal":{"name":"Horttechnology","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139686581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-01DOI: 10.21273/horttech05325-23
Coleman L. Etheredge, T. M. Waliczek, James DelPrince
Consumers have become increasingly concerned about the environmental standards of industries from which they purchase products. Because consumers’ environmental concerns are increasingly becoming part of their purchasing decisions, industries have begun to restructure their business model to one that is more environmentally sustainable. Studies have indicated consumers’ actions and motivations for purchasing sustainable products vary based on consumer demographics. The main purpose of this study was to compare the differences in consumers’ perceptions and willingness to pay as they relate to retail floral providers’ sustainable and environmentally sound practices based on demographic traits. A total of 2172 people responded to an online survey. The sample used in this study was a random selection of individuals 18 years of age or older living in the United States. Survey responses were collected from 21 Dec 2022 to 27 Jan 2023. Data were analyzed using analyses of variance and post hoc tests as well as descriptive and frequency statistics. Results indicated there was a difference in the way respondents answered the survey questions based on demographics. Respondents 34 years of age or younger with college experience indicated the most willingness to make purchases and pay premiums from floral providers that incorporate sustainable attributes into their business model. Males indicated a stronger willingness to shop at a floral provider based on several of the environmental statements when compared with other genders. The results provide evidence of the value of the integration of sustainability practices into the business model of floral providers to make it more competitive.
{"title":"Demographic Differences in United States Consumers’ Perceptions and Willingness to Pay for Sustainable Environmental Practices in the Floral Industry","authors":"Coleman L. Etheredge, T. M. Waliczek, James DelPrince","doi":"10.21273/horttech05325-23","DOIUrl":"https://doi.org/10.21273/horttech05325-23","url":null,"abstract":"Consumers have become increasingly concerned about the environmental standards of industries from which they purchase products. Because consumers’ environmental concerns are increasingly becoming part of their purchasing decisions, industries have begun to restructure their business model to one that is more environmentally sustainable. Studies have indicated consumers’ actions and motivations for purchasing sustainable products vary based on consumer demographics. The main purpose of this study was to compare the differences in consumers’ perceptions and willingness to pay as they relate to retail floral providers’ sustainable and environmentally sound practices based on demographic traits. A total of 2172 people responded to an online survey. The sample used in this study was a random selection of individuals 18 years of age or older living in the United States. Survey responses were collected from 21 Dec 2022 to 27 Jan 2023. Data were analyzed using analyses of variance and post hoc tests as well as descriptive and frequency statistics. Results indicated there was a difference in the way respondents answered the survey questions based on demographics. Respondents 34 years of age or younger with college experience indicated the most willingness to make purchases and pay premiums from floral providers that incorporate sustainable attributes into their business model. Males indicated a stronger willingness to shop at a floral provider based on several of the environmental statements when compared with other genders. The results provide evidence of the value of the integration of sustainability practices into the business model of floral providers to make it more competitive.","PeriodicalId":13144,"journal":{"name":"Horttechnology","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139827016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-01DOI: 10.21273/horttech05283-23
Ramón A. Arancibia, Kathi Mecham, Joni Harper, Cheryl Recker
Eating watermelon (Citrullus lanatus) is a traditional part of the Fourth of July holidays in the United States; however, growing watermelon in Missouri, USA for the local Fourth of July market requires an early growing season start (beginning of April) under protected culture because of low temperatures and the risk of freezing. Therefore, ‘Yellow Doll’ watermelon production was investigated under low tunnel (LT) and caterpillar high tunnel [HT (walk-in movable two-row tunnel)], and the economic feasibility was assessed by marginal analysis for both protected cultures. Planting in early April allowed harvest to start 1 to 2 weeks before the target market date. In addition, yield increased under HT in comparison with LT and open field (Op). Marginal analysis under the conditions of this study and prices obtained from local farmers’ markets showed a positive marginal rate of return for HT in comparison with the control Op. The marginal rate of return sensitivity study suggests that differences in marketable yield of 300–400 and 200–250 lb/1200 ft2 are necessary under HT and LT, respectively, for the protected culture to be economically feasible with watermelon prices above $0.75/lb and/or $1.00/lb as obtained in local farmers’ markets. Therefore, it is possible and there is potential to produce watermelon under protected culture for the local Fourth of July market. A gain in market share with potential premium prices for watermelon may increase the sustainability of small and medium-size specialty crop farmers in Missouri. To accomplish this, it is necessary to use early cultivars (70 to 80 days to maturity), plant in early April with transplants grown in greenhouses, and make sure to manage tunnels properly to maintain favorable growing conditions, protect against freezing temperatures and ensuring good pollination.
{"title":"Watermelon Production under Protected Culture in Missouri, USA, to Reach the Local Fourth of July Market","authors":"Ramón A. Arancibia, Kathi Mecham, Joni Harper, Cheryl Recker","doi":"10.21273/horttech05283-23","DOIUrl":"https://doi.org/10.21273/horttech05283-23","url":null,"abstract":"Eating watermelon (Citrullus lanatus) is a traditional part of the Fourth of July holidays in the United States; however, growing watermelon in Missouri, USA for the local Fourth of July market requires an early growing season start (beginning of April) under protected culture because of low temperatures and the risk of freezing. Therefore, ‘Yellow Doll’ watermelon production was investigated under low tunnel (LT) and caterpillar high tunnel [HT (walk-in movable two-row tunnel)], and the economic feasibility was assessed by marginal analysis for both protected cultures. Planting in early April allowed harvest to start 1 to 2 weeks before the target market date. In addition, yield increased under HT in comparison with LT and open field (Op). Marginal analysis under the conditions of this study and prices obtained from local farmers’ markets showed a positive marginal rate of return for HT in comparison with the control Op. The marginal rate of return sensitivity study suggests that differences in marketable yield of 300–400 and 200–250 lb/1200 ft2 are necessary under HT and LT, respectively, for the protected culture to be economically feasible with watermelon prices above $0.75/lb and/or $1.00/lb as obtained in local farmers’ markets. Therefore, it is possible and there is potential to produce watermelon under protected culture for the local Fourth of July market. A gain in market share with potential premium prices for watermelon may increase the sustainability of small and medium-size specialty crop farmers in Missouri. To accomplish this, it is necessary to use early cultivars (70 to 80 days to maturity), plant in early April with transplants grown in greenhouses, and make sure to manage tunnels properly to maintain favorable growing conditions, protect against freezing temperatures and ensuring good pollination.","PeriodicalId":13144,"journal":{"name":"Horttechnology","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138617377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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