Pub Date : 2020-07-01DOI: 10.4018/ijebr.2020070105
Phan Thi Phu Quyen, V. Ngo, Nguyen Cao Lien Phuoc
With the rapid development of social commerce, consumers may easily purchase products they did not plan to purchase or do not really need when they surf social networking websites and browse posts. However, the literature on social commerce pays little attention to the extant knowledge of online impulse buying behavior (OIBB), especially in emerging markets. This study investigates the role of social commerce characteristics in shaping consumers' online impulsive buying behavior. Data was collected from 240 Vietnamese consumers with experience in online shopping. Using a Partial Least Square 3.0 analysis, the results indicated that socialization and availability of information significantly influence the urge to buy impulsively, but do not influence impulsive behavior. In contrast, personalization and product selection influence both the urge to buy impulsively and impulsive behavior. The findings also indicated that gender and age do not impact online impulsive buying behavior. Study outcomes offer useful insights to both academicians and practitioners.
{"title":"How Social Commerce Characteristics Influence Consumers' Online Impulsive Buying Behavior in Emerging Markets","authors":"Phan Thi Phu Quyen, V. Ngo, Nguyen Cao Lien Phuoc","doi":"10.4018/ijebr.2020070105","DOIUrl":"https://doi.org/10.4018/ijebr.2020070105","url":null,"abstract":"With the rapid development of social commerce, consumers may easily purchase products they did not plan to purchase or do not really need when they surf social networking websites and browse posts. However, the literature on social commerce pays little attention to the extant knowledge of online impulse buying behavior (OIBB), especially in emerging markets. This study investigates the role of social commerce characteristics in shaping consumers' online impulsive buying behavior. Data was collected from 240 Vietnamese consumers with experience in online shopping. Using a Partial Least Square 3.0 analysis, the results indicated that socialization and availability of information significantly influence the urge to buy impulsively, but do not influence impulsive behavior. In contrast, personalization and product selection influence both the urge to buy impulsively and impulsive behavior. The findings also indicated that gender and age do not impact online impulsive buying behavior. Study outcomes offer useful insights to both academicians and practitioners.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":"79 1","pages":"74-88"},"PeriodicalIF":0.0,"publicationDate":"2020-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86203420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-07-01DOI: 10.4018/ijebr.2020070103
Sanjay Dhingra, Shelly Gupta, Ruchi Bhatt
The purpose of this study is to analyze the impact of online service quality of e-commerce websites on customer satisfaction and purchase intention. The study identifies the dimensions of e-service quality on the basis of the literature review, which are website design, reliability, responsiveness, trust, and personalization. A survey of 278 avid users of three popular websites was taken to validate the model. The reliability and validity of the questionnaire were checked through the measurement model and the structural equation model was used to confirm the relationship among the dimensions. The result shows that trust is the only e-service quality dimension that significantly influences overall service quality. The relationship between overall e-service quality and customer satisfaction as well as customer satisfaction and purchase intention was found statistically significant.
{"title":"A Study of Relationship Among Service Quality of E-Commerce Websites, Customer Satisfaction, and Purchase Intention","authors":"Sanjay Dhingra, Shelly Gupta, Ruchi Bhatt","doi":"10.4018/ijebr.2020070103","DOIUrl":"https://doi.org/10.4018/ijebr.2020070103","url":null,"abstract":"The purpose of this study is to analyze the impact of online service quality of e-commerce websites on customer satisfaction and purchase intention. The study identifies the dimensions of e-service quality on the basis of the literature review, which are website design, reliability, responsiveness, trust, and personalization. A survey of 278 avid users of three popular websites was taken to validate the model. The reliability and validity of the questionnaire were checked through the measurement model and the structural equation model was used to confirm the relationship among the dimensions. The result shows that trust is the only e-service quality dimension that significantly influences overall service quality. The relationship between overall e-service quality and customer satisfaction as well as customer satisfaction and purchase intention was found statistically significant.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":"126 1","pages":"42-59"},"PeriodicalIF":0.0,"publicationDate":"2020-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78414348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-07-01DOI: 10.4018/ijebr.2020070101
Harmandeep Singh, Arwinder Singh
With the rapidly growing demand for corporate information from the external stakeholders, the Internet is a crucial instrument for meeting the required information. The web-based disclosure is an improvised version of the traditional form of disclosure with enhanced technology. In spite of that, web-based disclosure is the most prevalent form of business communication, and the accessibility of corporate information on webpages is a concern area for the organization. Thus, this article is an attempt to study the web accessibility of corporate information disclosed by 100 large BSE listed Indian companies and also to identify the firm determinants that affect the web accessibility of corporate information. The study reveals that the web-accessibility of the company website is increased with company size and company listing age. It also shows that companies with a low market risk have more concerns for the web accessibility of corporate information. The results of the study are helpful for the organizations to make policies for the advancement of web accessibility on the webpages.
{"title":"Factors Influencing Web Accessibility of Corporate Information: Indian Evidence","authors":"Harmandeep Singh, Arwinder Singh","doi":"10.4018/ijebr.2020070101","DOIUrl":"https://doi.org/10.4018/ijebr.2020070101","url":null,"abstract":"With the rapidly growing demand for corporate information from the external stakeholders, the Internet is a crucial instrument for meeting the required information. The web-based disclosure is an improvised version of the traditional form of disclosure with enhanced technology. In spite of that, web-based disclosure is the most prevalent form of business communication, and the accessibility of corporate information on webpages is a concern area for the organization. Thus, this article is an attempt to study the web accessibility of corporate information disclosed by 100 large BSE listed Indian companies and also to identify the firm determinants that affect the web accessibility of corporate information. The study reveals that the web-accessibility of the company website is increased with company size and company listing age. It also shows that companies with a low market risk have more concerns for the web accessibility of corporate information. The results of the study are helpful for the organizations to make policies for the advancement of web accessibility on the webpages.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":"5 1","pages":"1-19"},"PeriodicalIF":0.0,"publicationDate":"2020-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90337060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"An Empirical Study on Determining the Effectiveness of Social Media Advertising: A Case on Indian Millennials","authors":"Taanika Arora, Bhawna Agarwal","doi":"10.4018/ijebr.2020040104","DOIUrl":"https://doi.org/10.4018/ijebr.2020040104","url":null,"abstract":"Thearticleproposesaconceptualmodelbasedonsocialmediaadvertising,whichexamines the impactofsomeidentifiedantecedentssuchasentertainment,informativeness,credibility,incentives, pre-purchasesearchmotivationandsocialescapismmotivationonattitudetowardssocialmedia advertisingandfurtherseetheimpactonpurchaseintention.Aquantitativeapproachofresearchwas adopted,wheredatawascollectedusingaself-administeredquestionnairefrom472Indiansocial mediausers.Thescalesadaptedfromthepreviousstudieswerevalidatedusingexploratoryfactor analysis(EFA)andthentwo-stepstructuralequationmodelling(SEM)wasappliedwhichincluded confirmatoryfactoranalysis(CFA)followedbyhypothesistestinginAMOS22.0.Theresultsindicated a significant role of informativeness, entertainment, credibility, incentives, pre- purchase search motivationandsocialescapismmotivationinpredictingattitudestowardssocialmediaadvertising, furtherpurchaseintentionwassignificantlypredictedbyattitudestowardssocialmediaadvertising. KEywoRDS Attitude Towards Social Media Advertising, Credibility, Entertainment, Incentives, Indians, Informativeness, Millennials, Pre-Purchase Search, Purchase Intention, Social Escapism, Social Media","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":"33 1","pages":"47-68"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74697163","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Effect of e-Finance Service Quality on Bank Customers' Fintech e-Loyalty: Evidence from Ethiopia","authors":"Wondwossen Jerene, D. Sharma","doi":"10.4018/ijebr.2020040105","DOIUrl":"https://doi.org/10.4018/ijebr.2020040105","url":null,"abstract":"Theexpansionofinformationcommunicationtechnology(ICT)significantlyinfluencesorganizations servicedeliveringculture.Thefinancialinstitutions,particularlythebankingindustryareoneofthe majorsectorsthatinvestslargeamountofcapitalforintroducingnewtechnologies.E-financeisone ofthetechnologychannelsthatbankersintroducedtotheircustomerstoaccessfinancialservices. Therefore,thisstudywasaimedtostudytheeffectofe-financeservicequalityonbankcustomers’ fintechloyaltyofusingthee-financeservicesinfuture.Primarydatawascollectedfrom412bank customersanditwasanalyzedusingthestructuralequationmodel(SEM)throughAMOS.Theresult revealedthatbothinnormaloperationsofe-financeserviceandrecoveryservices,thequalityof servicepositivelyinfluencesbankcustomers’satisfactionandtheire-loyalty. KEywoRdS Banking Technology, E-Finance, E-Loyalty, E-Service, Recovery Service","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":"60 1","pages":"69-83"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86223585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-04-01DOI: 10.4018/ijebr.2020040102
P. Boadi, Yijun Liu, A. Karikari, Andrew Adjah Sai
Co-creation has shifted from the traditional style of marketing, where companies see consumers as passive buyers and users, to the type where consumers are actively involved in product development as they buy and use the products they create. In this article, the authors emphasized that some factors which are the reasons why consumers of Starbucks engage in co-creation activities. Consequently, the primary purpose of this study was to find out what motivates a consumer to engage in co-creation activities. The hypotheses were tested using data collected from 250 experienced online consumers of Starbucks. The results showed that consumers are most willing to co-create when they benefit from the process of doing so and as a way of sharing their experience with others. Notwithstanding, they are very much concerned about how companies use their personal information.
{"title":"Co-Creation and the Factors That Influence a Consumer's Willingness to Co-Create Value","authors":"P. Boadi, Yijun Liu, A. Karikari, Andrew Adjah Sai","doi":"10.4018/ijebr.2020040102","DOIUrl":"https://doi.org/10.4018/ijebr.2020040102","url":null,"abstract":"Co-creation has shifted from the traditional style of marketing, where companies see consumers as passive buyers and users, to the type where consumers are actively involved in product development as they buy and use the products they create. In this article, the authors emphasized that some factors which are the reasons why consumers of Starbucks engage in co-creation activities. Consequently, the primary purpose of this study was to find out what motivates a consumer to engage in co-creation activities. The hypotheses were tested using data collected from 250 experienced online consumers of Starbucks. The results showed that consumers are most willing to co-create when they benefit from the process of doing so and as a way of sharing their experience with others. Notwithstanding, they are very much concerned about how companies use their personal information.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":"158 1","pages":"17-31"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76818842","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"What Affects the Level of Social Networking Site Daily Usage?: An Empirical Analysis of Greek University Students","authors":"I. Antoniadis, Vaggelis Saprikis, I. Koukoulis","doi":"10.4018/ijebr.2020010103","DOIUrl":"https://doi.org/10.4018/ijebr.2020010103","url":null,"abstract":"Socialnetworkingsites(SNSs)constituteacrucialtopicofdebateconcerningtheeffectonbusiness andsociety.Thereasonsforuseandthetimepeoplespendonthemhavealsobeenatopicthathas beenhighlyresearchedanddiscussedasseveralsocial,psychological,educational,andethicalissues ariseduetothepropagationofsocialmediaandSNSsinalldemographicgroups,andespeciallyin youngerpeopleandstudents.Thisarticleaimstoinvestigatethefactorsthataffectthelevelofdaily usageofSNSsbyuniversitystudents.FourmajorfactorsthataffectSNSsusagewereidentified: debating,socializing,expression,andentertainmentseeking.Theresultsshowthat twoof them, namelydebatingandentertainmentseeking,haveasignificanteffectonthelevelofSNSsdailyusage providingusefulinsightintothewaysthatuniversitystudentsutilizeSNSs. KEyWoRDS Consumer Behavior, Debating, Discriminant Analysis, E-Marketing, Entertainment Seeking, Level of Use, Post Adoption Stage, Social Networking","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":"10 1","pages":"47-59"},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82127184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-01DOI: 10.4018/ijebr.2020100104
Youngkeun Choi
The focus of this study is on how switching costs engages the customer to stay. By proposing the concepts of switching costs as different ways to provide psychological experience, this study develops a model that explores the antecedents of switching cost and its role in explaining customer retention in social commerce. For this, this study surveys 352 consumers using social commerce in Korea and analyzes the data using PLS-SEM. In the results, first, interactivity, sociability, social tie, and social identity among all of the sub-factors of switching cost increase switching cost. Second, switching costs increases customer retention. Finally, interactivity and social identity among the antecedents of switching costs increase customer retention through switching costs. The findings contribute to research on social commerce by paying scholarly attention to the psychological perspective characterized by switching costs.
{"title":"A Study of Antecedents of Switching Cost and Customer Retention in Social Commerce","authors":"Youngkeun Choi","doi":"10.4018/ijebr.2020100104","DOIUrl":"https://doi.org/10.4018/ijebr.2020100104","url":null,"abstract":"The focus of this study is on how switching costs engages the customer to stay. By proposing the concepts of switching costs as different ways to provide psychological experience, this study develops a model that explores the antecedents of switching cost and its role in explaining customer retention in social commerce. For this, this study surveys 352 consumers using social commerce in Korea and analyzes the data using PLS-SEM. In the results, first, interactivity, sociability, social tie, and social identity among all of the sub-factors of switching cost increase switching cost. Second, switching costs increases customer retention. Finally, interactivity and social identity among the antecedents of switching costs increase customer retention through switching costs. The findings contribute to research on social commerce by paying scholarly attention to the psychological perspective characterized by switching costs.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":"15 1","pages":"51-64"},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90695055","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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