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The Interaction Between Banks and Brazilian Customers Through Facebook: A Framework From the Perspective of Affordances 银行与巴西客户在Facebook上的互动:一个支持度视角下的框架
Pub Date : 2021-01-01 DOI: 10.4018/ijebr.2021010105
Marcelo Silva de Fraga, M. Chaves
The literature on the use of social media by banks is focused on specific processes that do not provide an integrated view of bank processes through social networks (SN). This article proposes FACEBAN – a prescriptive framework for the use of Facebook by banks. The research is structured in two phases of data collection, with two pieces of document research totaling 3,716 analyzed comments on bank Facebook pages and 15 semi-structured interviews with Brazilian bank customers and managers. The result was the following: FACEBAN was created considering three sets of concepts and recommendations: 1) action strategy on Facebook, 2) bank processes, and 3) affordances. The FACEBAN integrated bank processes and affordances with an action strategy on social networks, providing recommendations for bank managers. This research expands the existing literature on affordances in the context of Brazilian bank processes, adding a strategic view of action on social networks.
关于银行使用社交媒体的文献主要集中在具体流程上,没有通过社交网络(SN)提供银行流程的综合视图。这篇文章提出了FACEBAN——一个银行使用Facebook的规范性框架。该研究分为两个阶段的数据收集,其中两个阶段的文件研究共分析了银行Facebook页面上的3,716条评论,并对巴西银行客户和经理进行了15次半结构化访谈。结果如下:FACEBAN的创建考虑了三套概念和建议:1)Facebook的行动策略,2)银行流程,3)支持。FACEBAN将银行流程和支持与社交网络上的行动策略相结合,为银行经理提供建议。本研究扩展了现有文献在巴西银行流程的背景下的能力,增加了对社会网络行动的战略观点。
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引用次数: 0
Drivers of Mobile Money Services Development in Zimbabwe: The Case of EcoCash 津巴布韦移动支付服务发展的驱动因素:以EcoCash为例
Pub Date : 2021-01-01 DOI: 10.4018/ijebr.2021010104
Bonnie Batsirai Mtengwa, Agrippah Kandiero, S. Bigirimana
This study sought to identify the drivers of mobile money services development in Zimbabwe using Ecocash as a case study. Through purposive sampling, respondents were selected from financial institutions, regulatory bodies, customers, and agents. The research showed that in Zimbabwe the development of mobile money services is influenced by several factors such as a high mobile telephone penetration rate, a high number of unbanked people owing to poor access to traditional banking services, a lower level of internet penetration levels, customer awareness of the service because of aggressive branding, security and ease of use, and a dense networks of agents. Fast technology diffusion was also a factor that influenced the fast adoption of mobile money services in Zimbabwe. More research is needed to assess the impediments in countries where the adoption of mobile money services has not been as spectacular as in Zimbabwe or Kenya.
本研究试图以Ecocash为案例研究,确定津巴布韦移动货币服务发展的驱动因素。通过有目的的抽样,受访者从金融机构、监管机构、客户和代理商中选择。研究表明,在津巴布韦,移动货币服务的发展受到几个因素的影响,如移动电话普及率高、由于难以获得传统银行服务而没有银行账户的人数众多、互联网普及率较低、由于积极的品牌推广、安全性和易用性而客户对服务的认识,以及密集的代理商网络。快速的技术传播也是影响津巴布韦快速采用移动货币服务的一个因素。需要更多的研究来评估在那些没有像津巴布韦或肯尼亚那样普及移动货币服务的国家存在的障碍。
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引用次数: 0
Determinants of Electronic Library Resources Access in Saudi Arabia Higher Institutions 沙特阿拉伯高等院校电子图书馆资源获取的决定因素
Pub Date : 2021-01-01 DOI: 10.4018/ijebr.2021010103
Bilal Ahmad Ali Al-khateeb
Electronic library resources are believed to be recent development in the world of internet. However, access to electronic library resources appears to be lacking, and thus has become a major issue of concern among electronic libraries resources users, particularly the students. As a result, this study investigates the determinants of electronic library resources access in Saudi Arabia higher institutions. Specifically, it examined the relationship between two key variables and electronic library resources among the students of Imam Mohammad Ibn Saud Islamic University. Cross-sectional survey forms the research design while the population of the study covered all the students in Imam Mohammad Ibn Saud Islamic University. The sample size was determined using the formula by Tabachnick and Fidell (2001) with a sample of 128. The data collection was conducted using email procedure while the collected quantitative data was analysed using both correlation and regression analysis techniques. The findings revealed that the relationship between electronic library resources availability and electronic library resources access is statistically significant. Also, the finding shows that ease of use is statistically related to electronic library resources access among the students in higher institution. Therefore, the study concludes that electronic library resources availability significantly affects electronic library resources access among the students. Secondly, it is concluded that ease of use has a lot of impacts on the electronic library resources access among the students. The study offers several implications and suggestions for future studies.
电子图书馆资源被认为是互联网时代的新发展。然而,电子图书馆资源的可及性却显得不足,这已成为电子图书馆资源使用者,特别是学生所关心的一个主要问题。因此,本研究调查了沙特阿拉伯高等院校电子图书馆资源获取的决定因素。具体来说,它审查了伊玛目穆罕默德·伊本·沙特伊斯兰大学学生之间的两个关键变量与电子图书馆资源之间的关系。横断面调查形成了研究设计,而研究人群覆盖了伊玛目穆罕默德伊本沙特伊斯兰大学的所有学生。样本量采用Tabachnick和Fidell(2001)的公式确定,样本量为128。数据收集采用电子邮件程序进行,收集的定量数据使用相关和回归分析技术进行分析。研究发现,电子图书馆资源可获得性与电子图书馆资源可访问性之间的关系具有统计学意义。此外,调查结果显示,高校学生使用电子图书馆资源的便利程度与电子图书馆资源的使用有统计学上的关系。因此,本研究认为电子图书馆资源的可获得性显著影响学生对电子图书馆资源的使用。其次,得出易用性对学生电子图书馆资源的使用有很大影响的结论。本研究为今后的研究提供了几点启示和建议。
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引用次数: 2
Influencer Review Effect on Customer Purchase Intention: An Extension of TAM 影响者评论对顾客购买意愿的影响:TAM的延伸
Pub Date : 2021-01-01 DOI: 10.4018/ijebr.2021010101
Ruhi Sethi, D. Kapoor
Presently, the web is the fundamental product information source for some customer goods, for the most part on account of the irruption of customer reviews dependent on blogging. The purpose of this study is to explore the factors affecting customer attitude toward blogs; to examine the influence of perceived usefulness and perceived trust on customer attitude toward blogs and purchase intention; to understand the impact of reputation, sponsorship disclosure, and brand awareness on perceived usefulness and perceived trust; and to analyze the relationship between customer attitude toward blogs and purchase intention. Based on technology acceptance theory, a model was proposed in this paper. A survey including 330 college students as participants were analyzed in the empirical study. Data are examined with structural equation modelling technique using Smart PLS 2.0. Discoveries of the present investigation have noteworthy ramifications for advertisers and associations.
目前,网络是一些客户产品的基本信息来源,这在很大程度上是由于依赖博客的客户评论的中断。本研究的目的是探讨影响顾客对博客态度的因素;考察感知有用性和感知信任对博客态度和购买意愿的影响;了解声誉、赞助披露和品牌意识对感知有用性和感知信任的影响;并分析客户对博客的态度与购买意愿之间的关系。基于技术接受理论,提出了一个技术接受模型。以330名大学生为调查对象进行实证研究。数据检查与结构方程建模技术使用智能PLS 2.0。目前调查的发现对广告商和协会有显著的影响。
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引用次数: 2
Investigating the Antecedents and Role of Usage Fatigue on Online Commerce Usage Decrease 使用疲劳对网络商务使用率下降的影响因素及作用研究
Pub Date : 2020-10-01 DOI: 10.4018/ijebr.2020100101
D. Q. Agozie, Muesser Nat, S. A. Edu
The internet has made the digital ecosystem a viable commerce destination, but has also made it a content and media dystopia. Illegal access to user information and the frequent data breaches have sparked interest in privacy protection behaviour. Privacy focused technologies have emerged to provide personalized privacy assurance. It is as if a digital civil war is underway, and the online commerce industry is the collateral damage. The study investigates the antecedents and influence of usage fatigue on online commerce usage decrease. Structural equation modelling is used to analyze responses from three higher education institutions in Cyprus. Five hundred eighty-seven responses are drawn and used for the analysis. User anonymity, perceived effectiveness of industry-self regulation, and privacy literacy are the main antecedents of usage fatigue. Usage fatigue positively influences online commerce usage decrease and is more apparent among with people higher perception of industry self-regulation, an indication of low effectiveness of industry self-regulation of online commerce in the region.
互联网使数字生态系统成为可行的商业目的地,但也使其成为内容和媒体的反乌托邦。非法获取用户信息和频繁的数据泄露引发了人们对隐私保护行为的兴趣。以隐私为重点的技术已经出现,以提供个性化的隐私保证。就好像一场数字内战正在进行,在线商务行业是附带损害。本研究探讨了使用疲劳对网络商务用户使用率下降的影响。结构方程模型用于分析塞浦路斯三所高等教育机构的反应。绘制了587个响应并用于分析。用户匿名性、行业自律的感知有效性和隐私素养是使用疲劳的主要前因。使用疲劳正向影响网络商务使用量的减少,且在行业自律认知程度较高的人群中更为明显,表明该地区网络商务行业自律的有效性较低。
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引用次数: 0
Optimizing Recruitment Online: The Critical Importance of Using the Right Channels 优化在线招聘:使用正确渠道的关键重要性
Pub Date : 2020-10-01 DOI: 10.4018/ijebr.2020100102
Loubna Alsaghir, Nathalie Abdallah, S. Bazan
This research aims at addressing the apparent lack of consensus in the literature on the efficiency-effectiveness promise of e-recruitment by adding the dimension of the used e-channel. In other words, this paper explores to what extent the e-channel used by a company could alter the efficiency and effectiveness of the recruitment process and, hence, generate a sub-optimal result. This research highlights the critical importance of the used e-channels for an efficient and effective e-recruitment process. Moreover, it enriches the literature by showing how companies may use a combination of several e-channels in the aim of taking advantage of the complementary that exists between them, hence optimizing the use of e-channels.
本研究旨在通过增加使用电子渠道的维度来解决文献中关于电子招聘效率-效果承诺的明显缺乏共识的问题。换句话说,本文探讨了公司使用电子渠道在多大程度上可以改变招聘过程的效率和有效性,从而产生次优结果。这项研究强调了使用电子渠道对于高效和有效的电子招聘过程的重要性。此外,它通过展示公司如何使用几个电子渠道的组合来利用它们之间存在的互补性,从而优化电子渠道的使用,从而丰富了文献。
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引用次数: 0
Analyzing the Effect of Perceived Risk and Information Diagnosticity on Word-of-Mouth and Viral Marketing 感知风险和信息诊断对口碑和病毒式营销的影响分析
Pub Date : 2020-10-01 DOI: 10.4018/ijebr.2020100105
Jose Pius Nedumkallel, D. Babu, M. Francis
This study investigates the moderating effect of perceived risk and information diagnosticity on the relationship between brand loyalty and word-of-mouth (WOM) as well as viral marketing activities (VMA) in e-retailer websites. Although extant research in marketing suggests that brand loyalty leads to positive WOM, this study examines the moderating effect of the consumer's perceived risk on this relationship in the context of e-retailer websites where customers repeatedly encounter new and uncertain situations every time they visit the e-retailer. This study also examines the moderating effect of information diagnosticity on the interaction relationship stated earlier. Findings reveal that risk perception negatively moderates the impact of brand loyalty on WOM and VMA and information diagnosticity of online reviews can help reduce the negative perceptions caused by risk factors.
摘要本研究探讨知觉风险和资讯诊断性对电子零售商网站品牌忠诚与口碑及病毒式行销活动之间关系的调节作用。虽然现有的市场营销研究表明,品牌忠诚会导致积极的口碑效应,但本研究考察了消费者感知风险对电子零售商网站背景下这种关系的调节作用,消费者每次访问电子零售商时都会反复遇到新的和不确定的情况。本研究也检视了资讯诊断性对前述互动关系的调节作用。研究发现,风险感知负向调节品牌忠诚对口碑和VMA的影响,在线评论的信息诊断性有助于降低风险因素引起的负面感知。
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引用次数: 1
Behavioral Intention Toward Online Food Purchasing: An Analysis at Different Purchase Levels 网上食品购买行为意向:不同购买层次的分析
Pub Date : 2020-10-01 DOI: 10.4018/ijebr.2020100103
D. Suhartanto, T. Ismail, G. Leo, N. Triyuni, T. Suhaeni
Despite the dramatic increase in the online food business, empirical studies on behavioral intentions across different purchase levels have been overlooked. This study is intended to assess behavioral intention towards online food purchasing including e-service quality, food quality, perceived value, and customer satisfaction across three different purchasing levels: light, medium, and heavy purchasers. A survey of 475 online food purchasers was conducted from in Bandung City, Indonesia. The results show that the formation model of behavioral intention including e-service quality, food quality, perceived value, and customer satisfaction is reliable. Further, the analysis results have also revealed that there is evidence of differences when the variables were tested across purchase levels. Lastly, this study emphasizes that food quality is an important factor in influencing behavioral intention across all online food purchase levels. The consequences of these findings were examined from both theoretical and managerial practices perspectives.
尽管在线食品业务急剧增长,但对不同购买水平的行为意图的实证研究却被忽视了。本研究旨在评估网上食品购买的行为意向,包括电子服务质量、食品质量、感知价值和顾客满意度,跨越三个不同的购买层次:轻、中、重度购买者。在印度尼西亚万隆市对475名网上食品购买者进行了调查。结果表明,电子服务质量、食品质量、感知价值和顾客满意度的行为意向形成模型是可靠的。此外,分析结果还显示,当变量在不同的购买水平上进行测试时,存在差异的证据。最后,本研究强调食品质量是影响所有在线食品购买层次行为意愿的重要因素。这些发现的后果从理论和管理实践的角度进行了检验。
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引用次数: 2
Sharing Economy for Sustainable Commerce 共享经济促进商业可持续发展
Pub Date : 2020-07-01 DOI: 10.4018/ijebr.2020070104
Youngkeun Choi
The purpose of this study is to empirically investigate what factors that affect consumers' adoption intention of sharing economy in the tourism industry from the perspective of social learning theory. By presenting the concept of consumers' self-efficacy of sharing economy, a model has been developed that explores the effects that explain the consumers' self-efficacy of sharing economy and their adoption intentions. For this, this study surveys 332 Korean consumers using Airbnb and analyzes the data using AMOS 24. In the results, First, learning from forums and communities, learning from ratings and reviews, and learning from social recommendations increase their self-efficacy of sharing economy. Second, consumers' self-efficacy of sharing economy increases their adoption intention. Finally, learning from forums and communities and learning from social recommendations among the antecedents of consumer's self-efficacy of sharing economy increase their adoption intention through their self-efficacy of sharing economy.
本研究的目的是从社会学习理论的角度,实证研究哪些因素影响了旅游行业消费者对共享经济的采用意愿。通过提出消费者对共享经济的自我效能感的概念,建立了一个模型,探讨了消费者对共享经济的自我效能感及其采用意愿的影响。为此,本研究对使用Airbnb的332名韩国消费者进行了调查,并使用AMOS 24对数据进行了分析。结果表明:第一,从论坛和社区中学习,从评分和评论中学习,从社交推荐中学习,提高了他们对共享经济的自我效能感。第二,消费者对共享经济的自我效能感增加了他们的采用意愿。最后,在消费者共享经济自我效能感的前因中,从论坛和社区中学习、从社会推荐中学习,通过消费者的共享经济自我效能感增加了消费者的采用意愿。
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引用次数: 1
Factors Influencing the Intention of International Students to Shop Online in China 影响留学生在中国网上购物意愿的因素
Pub Date : 2020-07-01 DOI: 10.4018/ijebr.2020070102
Isaac Kofi Mensah
This article explores the factors for determining the intention of international students to shop online in China. The data for this study was acquired through a questionnaire. The UTAUT was used as the theoretical framework for this study and the data analysis was conducted using SPSS. The results indicated that while performance expectancy was significant in influencing the intention to shop online, effort expectancy does not. Also, while social influence does not determine the intention to shop online, it was however significant in predicting trust in the Internet. Furthermore, perceived risk, internet self-efficacy, and culture were all significant predictors of the intention to shop online. Perceived service quality and trust in the Internet were not significant determinants of the intention to shop online. The implications of these and other findings of this study are discussed.
本文探讨了决定国际学生在中国网上购物意愿的因素。本研究的数据是通过问卷调查获得的。本研究采用UTAUT作为理论框架,数据分析采用SPSS软件。结果表明,虽然绩效预期显著影响网上购物的意向,但努力预期没有影响。此外,虽然社会影响并不决定网上购物的意愿,但它在预测对互联网的信任方面具有重要意义。此外,感知风险、网络自我效能和文化都是网上购物意愿的重要预测因素。感知到的服务质量和对互联网的信任并不是网上购物意愿的重要决定因素。本文讨论了这些发现和其他研究结果的含义。
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引用次数: 2
期刊
Int. J. E Bus. Res.
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