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An empirical assessment of consumer-brand engagement and brandknowledge through social media marketing activities: a study on onlinegarments buyers 通过社交媒体营销活动对消费者品牌参与度和品牌知识的实证评估:对在线服装购买者的研究
IF 1.4 4区 工程技术 Q3 MATERIALS SCIENCE, TEXTILES Pub Date : 2023-08-30 DOI: 10.35530/it.074.04.2022111
Burhan Sadiq, Zhongfu Tan, Tayyeba Bashir, A. Naseem, Khalid Jamil
The use of social media marketing (SMM) use in the garment sector is increasing daily, and well-known brands areshifting their marketing campaign to social media. This study aims to assert the relationship between SMM customer-brand engagement (CBE) and brand knowledge (BK). For this purpose, data were collected from online garment buyersthrough a questionnaire. Results of the study show that SMM significantly enhances the CBE and BK. Results furtherelaborate that the CBE substantially mediates the relationship between SMM and BK. This study will bridge the gap inthe literature between SMM and CBE. Moreover, this study will help the management of garment brands to shift theirmarketing campaign on social media to meet the requirements of modern marketing tools. Although this study onlyfocuses on garments brands, future researchers can apply the model of this study to other brands and also enhance thesample size.
社交媒体营销(SMM)在服装行业的使用日益增加,知名品牌正在将其营销活动转向社交媒体。本研究旨在确认SMM顾客品牌投入(CBE)与品牌知识(BK)之间的关系。为此,通过问卷调查从在线服装购买者中收集数据。研究结果表明,交际行为显著提高了交际行为和BK,进一步说明交际行为在交际行为和BK之间具有中介作用,本研究将弥补交际行为和交际行为之间的文献空白。此外,本研究将有助于服装品牌的管理层转变其在社交媒体上的营销活动,以满足现代营销工具的要求。虽然本研究仅针对服装品牌,但未来研究者可以将本研究的模型应用于其他品牌,也可以扩大样本量。
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引用次数: 1
Benefits of platelet rich plasma (PRP) treatment on skin autografts and allografts in a burned patient 富血小板血浆(PRP)治疗烧伤患者自体和异体皮肤移植的益处
IF 1.4 4区 工程技术 Q3 MATERIALS SCIENCE, TEXTILES Pub Date : 2023-08-30 DOI: 10.35530/it.074.04.2021114
Mircea Bogdan MACIUCEANU-ZARNESCU, Andreea GROSU-BULARDA, A. Crețu, Alexandru Laurentiu Chiotoroiu, I. Lascar, Carmen Mihai
Wound healing is promoted by a series of growth factors, secreted from the alpha granules of the platelets. Platelet richplasma (PRP) emerged as a clinical strategy to increase the physiologic concentration of platelets and its clinical usefor a large spectrum of disorders is reported, with good results. Extensive burns represent a promising field for PRP use,those patients confronting challenging wound healing and poor long-term results. We present our initial clinicalexperience represented by a case of a 51-year-old male patient, severely burned, who benefited from sequentialsurgical treatment of deep burn wound excisions and coverage using autologous and allogenic skin grafts. PRP wasadded to this patient’s therapy in two stages, being injected and externally applied on the autografts in functional areasof the hands and the right upper arm region where both autografts and allografts were placed, with the exciting result ofpromoting allograft integration, long-term persistence and healing. Several literature data validate successful clinicalapplications of PRP in various therapies, including treatment of soft tissue injuries and chronic wounds, orthopedicsurgery, burns, maxillo-facial surgery and elaboration of tissue-engineered products. Based on our preliminaryexperience and favourable reports in the literature, we encourage wider use of platelet rich plasma forimmunomodulation and tissue-engineered constructs, due to its effects on local inflammatory response and role inenhancing the integration of various types of tissue grafts.
血小板α颗粒分泌的一系列生长因子促进伤口愈合。富血小板血浆(PRP)作为一种提高血小板生理浓度的临床策略出现,并被报道用于治疗各种疾病,取得了良好的效果。大面积烧伤是PRP应用的一个很有前景的领域,这些患者面临着难以治愈的伤口和糟糕的长期效果。我们介绍了我们的初步临床经验,以一例51岁的男性严重烧伤患者为代表,他受益于深烧伤伤口切除和使用自体和同种异体皮肤移植物覆盖的后续手术治疗。PRP分两个阶段加入该患者的治疗中,分别在手部和右上臂功能区的自体移植物上注射和外用,自体移植物和异体移植物都放置在那里,取得了促进异体移植物整合、长期持续和愈合的令人兴奋的结果。一些文献数据验证了PRP在各种治疗中的成功临床应用,包括软组织损伤和慢性伤口的治疗、骨科手术、烧伤、颌面外科手术和组织工程产品的开发。基于我们的初步经验和文献中的有利报道,我们鼓励更广泛地使用富含血小板的血浆进行免疫调节和组织工程构建,因为它对局部炎症反应的影响以及在促进各种类型组织移植物整合中的作用。
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引用次数: 0
Fast textile pattern generation combining MRF-based and Gram-based methods 结合基于MRF和基于Gram的方法快速生成纺织品图案
IF 1.4 4区 工程技术 Q3 MATERIALS SCIENCE, TEXTILES Pub Date : 2023-08-30 DOI: 10.35530/it.074.04.202254
Yuexin Sun, YU Chen
Textile pattern design is a tedious and challenging task for designers. This paper proposes a fast textile patterngeneration algorithm that combines MRF-based and Gram-based methods. First, the reconstruction method based onimage optimisation is determined after analysing the specific requirements of textile pattern design. The pre-trainedVGG19 is selected as the style feature extraction neural network. Then, we compare the generation results of variouscombinations of style loss functions and propose a multi-resolution image optimisation method. Finally, the smoothingloss and colour histogram matching are added to improve the generation quality further, thus constructing an imagegeneration algorithm for textile pattern design. Experimental results demonstrate that our algorithm can effectivelygenerate complex textile patterns with global style and local detail features. The average image generation time is 575s,over 84.3% faster than traditional algorithms. At the same time, this algorithm is convenient for switching styles andrequires lower computational capability. It can improve pattern design efficiency and promote the application of imagegeneration technology in textile design.
纺织图案设计对设计师来说是一项乏味而富有挑战性的任务。本文提出了一种将基于MRF和基于Gram的方法相结合的快速纺织品图案生成算法。首先,在分析了织物图案设计的具体要求后,确定了基于图像优化的重构方法。选择预先训练的VGG19作为风格特征提取神经网络。然后,我们比较了风格损失函数的各种组合的生成结果,并提出了一种多分辨率图像优化方法。最后,加入了平滑损失和颜色直方图匹配,进一步提高了生成质量,从而构建了一种用于纺织品图案设计的图像生成算法。实验结果表明,该算法能够有效地生成具有全局风格和局部细节特征的复杂织物图案。平均图像生成时间为575s,比传统算法快84.3%以上。同时,该算法便于风格切换,计算能力较低。它可以提高图案设计效率,促进图像生成技术在纺织品设计中的应用。
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引用次数: 0
A novel wool dye synthesised via recycling of side fraction of petrol:metal naphtenates (cyclohexane dicarboxylates) 利用汽油侧馏分回收合成一种新型羊毛染料:金属环烷酸酯(环己烷二羧酸酯)
IF 1.4 4区 工程技术 Q3 MATERIALS SCIENCE, TEXTILES Pub Date : 2023-08-30 DOI: 10.35530/it.074.04.2022116
Ayli̇n Yildiz, Deği̇rmenci̇oğlu MERVE ÖZTAŞ
The study aims to produce naphthenates (cyclohexane dicarboxylate) obtained from side fractions of petrol and usedas dyestuff in the textile sector to abate waste-oriented pollution and to reutilize petroleum-based wastes. Theinvestigations showed that obtaining blue dyestuff from copper, red dyestuff from cobalt and yellow dyestuff from nickelwas possible. Moreover, it was determined that wool fabric could be dyed with good colour fastness with the dyestuffsmentioned. Therefore, this will help to reduce environmental pollution by addressing a novel and beneficial area of usagefor naphthenates, produced via waste recycling.
这项研究的目的是生产环烷酸酯(环己烷二羧酸酯),从汽油的侧面馏分中获得,并用作纺织部门的染料,以减少废物导向的污染,并重新利用石油基废物。研究表明,从铜中获得蓝色染料,从钴中获得红色染料,从镍中获得黄色染料是可能的。此外,还确定了用上述染料染色羊毛织物具有良好的色牢度。因此,这将通过解决通过废物回收产生的环烷酸酯的一个新的和有益的使用领域,有助于减少环境污染。
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引用次数: 0
Teamwork valorisation in Serbian textile organizations of differentlengths and levels of operations 在不同长度和操作水平的塞尔维亚纺织组织中的团队合作价值
IF 1.4 4区 工程技术 Q3 MATERIALS SCIENCE, TEXTILES Pub Date : 2023-08-30 DOI: 10.35530/it.074.04.2022109
Vuk S. MILETIĆ, Nikola V. ĆURČIĆ, Zoran D. SIMONOVIĆ
he need of various textile organizations operating for different periods and at different levels for studying the values ofteamwork as a significant performance of a successful operation expansion grows with the spreading of their businessin the international environment and the strengthening of competition. The paper’s subject matter is research on theattitudes of the owners and higher-level managers of different Serbian textile organizations whose focus is on thevalorisation of the performance of teamwork in an organization. The research intends to assess the definedcharacteristics interacting with teamwork as a crucial concept of human resource management that has to be consistentand explicit, frequently also being the decisive organizational success factor. The paper starts from the premise thatmember selection is the most significant for the success of a team striving to rotate the leadership structure to make themembers do key organizational tasks. All the more so because those making relevant decisions and the leadership stylediffer depending on the business operations level, the length of business operations and the special attributes of eachorganization. The results obtained in this research study show that the business operations level and the length ofbusiness operations significantly influence differences in organizational teamwork rates as observed through a collectiveinfluence of the defined variables. In the given study, comparative statistics methods, hypothetical-deductive methods,analytical-deductive and comparison methods, historical and statistical-descriptive methods are used.
随着业务在国际环境中的扩展和竞争的加强,不同时期、不同层次的纺织组织对研究纺织品价值的需求也在增长,纺织品价值是成功扩张的重要表现。本文的主题是研究塞尔维亚不同纺织组织的所有者和更高级别管理者的态度,他们的重点是评估组织中团队合作的表现。本研究旨在评估与团队合作互动的定义特征,这是人力资源管理的一个关键概念,必须是一致和明确的,通常也是组织成功的决定性因素。本文的出发点是,成员的选择对团队的成功最为重要,团队努力轮换领导结构,使成员完成关键的组织任务。更重要的是,做出相关决策的人和领导风格因业务运营水平、业务运营时间和每个组织的特殊属性而异。本研究的结果表明,业务运营水平和业务运营时间显著影响组织团队合作率的差异,这是通过定义变量的集合影响观察到的。在本研究中,使用了比较统计学方法、假设演绎方法、分析演绎和比较方法、历史和统计描述性方法。
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引用次数: 0
Performance evaluation of sustainability in a textile firm via multi-criteriadecision-making method 基于多准则决策方法的纺织企业可持续发展绩效评价
IF 1.4 4区 工程技术 Q3 MATERIALS SCIENCE, TEXTILES Pub Date : 2023-08-30 DOI: 10.35530/it.074.04.202270
Şi̇mşek GÜNDÜZ GONCA, Gündüz Çağdaş
Today, the sustainability approach is an integral part of business life. Especially, considering the damage that variousevents can cause to the environment, environmental sustainability (ES) is getting much more attention. From this aspect,the textile industry which can cause serious environmental damage, should integrate a sustainability approach into itsmanagement concept. Therefore, decision-makers and practitioners need to evaluate the sustainability performance ofthe industry. Multi-criteria decision-making (MCDM) methods help them to evaluate sustainability performance usefully.This paper evaluates the sustainability performance of a selected company in the textile industry over the years byenvironmental performance indicators. The technique for Order Preference by Similarity to Ideal Solution (TOPSIS)methodology is used to evaluate sustainability performance.
如今,可持续发展方法已成为商业生活不可或缺的一部分。特别是考虑到各种事件对环境的破坏,环境可持续性越来越受到关注。从这一方面来看,可能造成严重环境破坏的纺织业应该将可持续性方法纳入其管理理念。因此,决策者和从业者需要评估行业的可持续性表现。多准则决策(MCDM)方法有助于他们有效地评估可持续性绩效。本文通过环境绩效指标对纺织行业选定公司多年来的可持续发展绩效进行了评估。通过与理想解相似的订单偏好技术(TOPSIS)方法用于评估可持续性绩效。
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引用次数: 0
Quantification and analysis of carbon neutralization in mulberry and silkin China 桑蚕和蚕丝碳中和的定量分析
IF 1.4 4区 工程技术 Q3 MATERIALS SCIENCE, TEXTILES Pub Date : 2023-06-30 DOI: 10.35530/it.074.03.202258
Liu Shuyi, Liu Junran, Liao Qizheng, Bao Wei, XU Nuo, Wang Xiaopeng, Wang Laili
With the concern of global warming, efforts are increasingly focused on understanding and addressing carbon emissionin the life cycle of silk products. Whereas, the carbon sequestration effects of mulberry and silk are rarely mentioned inthe previous studies on the carbon footprint of silk products. In this regard, this study constructed a biomass method toadequately evaluate the carbon sequestration effects of mulberry and silk produced in China. An applicationdemonstration was conducted in the area of mulberry fields and the cocoon yield of the silk industry in China from 1990to 2021. The results indicate that mulberry fields in China fixed 875.9608 million tons of CO2 from 1990 to 2017, whilesilk in cocoons produced in China fixed a total of 5.9528 million tons of CO2 . These vast quantities of carbon trapped inmulberry leaves enter the silk, the silkworm chrysalis and silkworm droppings, as well as other by-products as silkwormsingest, grow, and spin cocoons. This demonstrates that increased exploitation of sericulture by-products can alsocontribute to carbon sequestration. Besides, the influence of the silk product's lifespan should be taken into accountwhen quantifying and analysing the carbon neutralization of silk. Therefore, extending the usage life of silk products aslong as feasible can also have a great effect on the carbon sequestration of silk products.
随着全球变暖的关注,人们越来越关注丝绸产品生命周期中的碳排放问题。而在以往对蚕丝制品碳足迹的研究中,很少提及桑蚕和蚕丝的固碳作用。为此,本研究构建了一个生物量方法来充分评价中国产桑蚕和蚕丝的固碳效应。在1990 - 2021年对桑田和蚕业蚕茧产量进行了应用示范。结果表明,1990 - 2017年,中国桑田固定了87596.08万吨二氧化碳,中国蚕丝固定了595.28万吨二氧化碳。这些被困在桑叶中的大量碳进入蚕丝、蚕蛹和蚕粪,以及其他副产品,如蚕茧、生长和结茧。这表明,增加对蚕桑副产品的利用也有助于碳固存。此外,在对蚕丝的碳中和性进行量化分析时,还应考虑到蚕丝产品使用寿命的影响。因此,尽可能延长蚕丝制品的使用寿命,对蚕丝制品的固碳也有很大的作用。
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引用次数: 0
Research on modelling and stability of seamless dust removal systembased on generalized system 基于广义系统的无缝除尘系统建模及稳定性研究
IF 1.4 4区 工程技术 Q3 MATERIALS SCIENCE, TEXTILES Pub Date : 2023-06-30 DOI: 10.35530/it.074.03.202236
Haiwen Mao, Y. Hong
The dedusting system is the parameter selection and the degree of cooperation between several dust collectorcomponents. The stability of the system plays a decisive role in the dust removal efficiency of the whole system. Theexisting dust removal system model is a mechanism model, and the bag size, filter bag distribution and other parametersare optimized by simulation results. It cannot provide a model reference for the use of a new filter bag. In this research,the generalized model of the dust removal system is established by MATLAB. The factors affecting the service life offilter bag and dust removal efficiency of dust removal system are analysed. A differential equation is used to describethe influence of these factors. The dynamic model of the dust removal system is established. When considering theproblem of flue gas emission, the algebraic equation with dust is constructed. The model of the bag-type dust removalsystem is described by a generalized system. Finally, the model’s stability is analysed using the method of generalizedsystem analysis, and the necessary and sufficient conditions for the stability of the model are obtained. Given theadvantages of a seamless filter bag in filtration efficiency and mechanical properties, the stability of the system isstudied. The results show that the system stability increases by 55.4% and 41.9% respectively. The performance of thefilter bag is introduced into the modelling of the dust removal system, which plays a key role in the overall evaluation ofthe filter bag.
除尘系统是几个除尘器部件之间的参数选择和配合程度。系统的稳定性对整个系统的除尘效率起着决定性的作用。现有的除尘系统模型为机理模型,通过仿真结果对布袋尺寸、滤袋分布等参数进行优化。不能为新滤袋的使用提供样板参考。在本研究中,利用MATLAB建立了除尘系统的广义模型。分析了影响除尘系统滤袋使用寿命和除尘效率的因素。用微分方程来描述这些因素的影响。建立了除尘系统的动态模型。在考虑烟气排放问题时,构造了含尘的代数方程。用广义系统描述了布袋除尘系统的模型。最后,利用广义系统分析的方法对模型的稳定性进行了分析,得到了模型稳定的充分必要条件。鉴于无缝滤袋在过滤效率和力学性能方面的优势,对系统的稳定性进行了研究。结果表明,系统稳定性分别提高了55.4%和41.9%。除尘系统的建模中引入了滤袋的性能,它对除尘系统的整体评价起着关键作用。
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引用次数: 0
Anticipating financial distress in monster sectors of Pakistan’s economy:an application of logit 预测巴基斯坦庞大经济部门的金融危机:逻辑的应用
IF 1.4 4区 工程技术 Q3 MATERIALS SCIENCE, TEXTILES Pub Date : 2023-06-30 DOI: 10.35530/it.074.03.2022105
E. Hassan, Muhammad Awais-E-Yazdan, Ramona Birau, L. Paliu-Popa
It’s always been worthwhile for companies to identify significant predictors of financial distress before its occurrence.This study intends to analyse the scenario of financial distress prediction by focusing on Pakistan. The sample of thestudy covers companies from the three biggest sectors (textile, sugar and cement)listed on the Pakistan stock exchangefor the period of 2005 to 2020. The financial ratios are divided into four main categories of profitability, liquidity, leverageand asset efficiency with a total of 18 financial ratios. The results indicate that the financial ratio produced modelaccuracy rates of 90.11 percent for the first year prior to bankruptcy, 87.72 percent for the second year prior tobankruptcy, 85.32 percent for the third year prior to bankruptcy, 82.36 percent for the fourth year prior to bankruptcy and79.57 percent for the fifth year prior to bankruptcy. The results also indicate that profitability, liquidity, leverage, and assetefficiency, are significant predictors of financial distress. The study provides a useful financial distress prediction modelfor policymakers, company managers, investors, lenders and creditors in the Pakistan stock exchange.
对于公司来说,在财务困境发生之前确定其重要预测因素总是值得的。本研究旨在通过关注巴基斯坦来分析财务困境预测的情景。该研究的样本涵盖了2005年至2020年期间在巴基斯坦证券交易所上市的三大行业(纺织、制糖和水泥)的公司。财务比率分为盈利能力、流动性、杠杆率和资产效率四大类,共有18个财务比率。结果表明,财务比率对破产前第一年的模型准确率为90.11%,对破产前第二年为87.72%,对破产后第三年为85.32%,对破产前四年为82.36%,对破产五年为79.57%。研究结果还表明,盈利能力、流动性、杠杆率和资产效率是财务困境的重要预测因素。该研究为巴基斯坦证券交易所的决策者、公司经理、投资者、贷款人和债权人提供了一个有用的财务困境预测模型。
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引用次数: 0
Emotions and fashion: how garments induce feelings to the sensory system 情感与时尚:服装如何将情感引入感官系统
IF 1.4 4区 工程技术 Q3 MATERIALS SCIENCE, TEXTILES Pub Date : 2023-06-30 DOI: 10.35530/it.074.03.202253
Duje Kodžoman, Alenka Pavko Čuden, V. Čok
Emotional design is the concept of creating a design that evokes emotions, which results in pleasant user experiences.It is important because emotions influence decision-making and affect both our attention and memory. Although clothinghas a direct impact on our mood and attitude, fashion is rarely given attention as an area where emotions play animportant role in the design process. We have summarized the existing data on this topic using a secondary researchmethod. This review aims to explore whether garments induce senses and sensory experiences, what is the importanceof emotional branding and brand experience, and how fashion brands employ sense marketing. After a theoreticalreview of the literature, in the results section, we present a brief overview of evoking the senses with specific examplesfrom the fashion industry. The findings of the review indicate that the relationship between emotions, senses and fashioncan be seen through: the colour of the fabric (sense of sight), the store interior (sense of sight and touch), the scents inthe store (sense of smell), the interaction between skin and fabric or touching the textiles (sense of touch), and finallythe music in the store (sense of hearing).
情感设计是指创造一种能唤起情感的设计,从而带来愉快的用户体验。这很重要,因为情绪影响决策,影响我们的注意力和记忆。尽管服装对我们的情绪和态度有直接影响,但时尚很少被关注,因为它是情感在设计过程中发挥重要作用的领域。我们使用二次研究方法总结了有关该主题的现有数据。本综述旨在探讨服装是否能诱导感官和感官体验,情感品牌和品牌体验的重要性是什么,以及时尚品牌如何运用感官营销。在对文献进行理论回顾后,在结果部分,我们简要概述了用时尚行业的具体例子唤起人们的感觉。该综述的结果表明,情感、感官和时尚之间的关系可以通过织物的颜色(视觉)、商店内部(视觉和触觉)、商店中的气味(嗅觉)、皮肤和织物或触摸织物之间的相互作用(触觉)以及商店中的音乐(听觉)来观察。
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引用次数: 0
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Industria Textila
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