Pub Date : 2023-08-30DOI: 10.35530/it.074.04.2021114
Mircea Bogdan MACIUCEANU-ZARNESCU, Andreea GROSU-BULARDA, A. Crețu, Alexandru Laurentiu Chiotoroiu, I. Lascar, Carmen Mihai
Wound healing is promoted by a series of growth factors, secreted from the alpha granules of the platelets. Platelet rich plasma (PRP) emerged as a clinical strategy to increase the physiologic concentration of platelets and its clinical use for a large spectrum of disorders is reported, with good results. Extensive burns represent a promising field for PRP use, those patients confronting challenging wound healing and poor long-term results. We present our initial clinical experience represented by a case of a 51-year-old male patient, severely burned, who benefited from sequential surgical treatment of deep burn wound excisions and coverage using autologous and allogenic skin grafts. PRP was added to this patient’s therapy in two stages, being injected and externally applied on the autografts in functional areas of the hands and the right upper arm region where both autografts and allografts were placed, with the exciting result of promoting allograft integration, long-term persistence and healing. Several literature data validate successful clinical applications of PRP in various therapies, including treatment of soft tissue injuries and chronic wounds, orthopedic surgery, burns, maxillo-facial surgery and elaboration of tissue-engineered products. Based on our preliminary experience and favourable reports in the literature, we encourage wider use of platelet rich plasma for immunomodulation and tissue-engineered constructs, due to its effects on local inflammatory response and role in enhancing the integration of various types of tissue grafts.
{"title":"Benefits of platelet rich plasma (PRP) treatment on skin autografts and allografts in a burned patient","authors":"Mircea Bogdan MACIUCEANU-ZARNESCU, Andreea GROSU-BULARDA, A. Crețu, Alexandru Laurentiu Chiotoroiu, I. Lascar, Carmen Mihai","doi":"10.35530/it.074.04.2021114","DOIUrl":"https://doi.org/10.35530/it.074.04.2021114","url":null,"abstract":"Wound healing is promoted by a series of growth factors, secreted from the alpha granules of the platelets. Platelet rich\u0000plasma (PRP) emerged as a clinical strategy to increase the physiologic concentration of platelets and its clinical use\u0000for a large spectrum of disorders is reported, with good results. Extensive burns represent a promising field for PRP use,\u0000those patients confronting challenging wound healing and poor long-term results. We present our initial clinical\u0000experience represented by a case of a 51-year-old male patient, severely burned, who benefited from sequential\u0000surgical treatment of deep burn wound excisions and coverage using autologous and allogenic skin grafts. PRP was\u0000added to this patient’s therapy in two stages, being injected and externally applied on the autografts in functional areas\u0000of the hands and the right upper arm region where both autografts and allografts were placed, with the exciting result of\u0000promoting allograft integration, long-term persistence and healing. Several literature data validate successful clinical\u0000applications of PRP in various therapies, including treatment of soft tissue injuries and chronic wounds, orthopedic\u0000surgery, burns, maxillo-facial surgery and elaboration of tissue-engineered products. Based on our preliminary\u0000experience and favourable reports in the literature, we encourage wider use of platelet rich plasma for\u0000immunomodulation and tissue-engineered constructs, due to its effects on local inflammatory response and role in\u0000enhancing the integration of various types of tissue grafts.","PeriodicalId":13638,"journal":{"name":"Industria Textila","volume":" ","pages":""},"PeriodicalIF":1.4,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47087570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-30DOI: 10.35530/it.074.04.2022111
Burhan Sadiq, Zhongfu Tan, Tayyeba Bashir, A. Naseem, Khalid Jamil
The use of social media marketing (SMM) use in the garment sector is increasing daily, and well-known brands are shifting their marketing campaign to social media. This study aims to assert the relationship between SMM customer- brand engagement (CBE) and brand knowledge (BK). For this purpose, data were collected from online garment buyers through a questionnaire. Results of the study show that SMM significantly enhances the CBE and BK. Results further elaborate that the CBE substantially mediates the relationship between SMM and BK. This study will bridge the gap in the literature between SMM and CBE. Moreover, this study will help the management of garment brands to shift their marketing campaign on social media to meet the requirements of modern marketing tools. Although this study only focuses on garments brands, future researchers can apply the model of this study to other brands and also enhance the sample size.
{"title":"An empirical assessment of consumer-brand engagement and brand\u0000knowledge through social media marketing activities: a study on online\u0000garments buyers","authors":"Burhan Sadiq, Zhongfu Tan, Tayyeba Bashir, A. Naseem, Khalid Jamil","doi":"10.35530/it.074.04.2022111","DOIUrl":"https://doi.org/10.35530/it.074.04.2022111","url":null,"abstract":"The use of social media marketing (SMM) use in the garment sector is increasing daily, and well-known brands are\u0000shifting their marketing campaign to social media. This study aims to assert the relationship between SMM customer-\u0000brand engagement (CBE) and brand knowledge (BK). For this purpose, data were collected from online garment buyers\u0000through a questionnaire. Results of the study show that SMM significantly enhances the CBE and BK. Results further\u0000elaborate that the CBE substantially mediates the relationship between SMM and BK. This study will bridge the gap in\u0000the literature between SMM and CBE. Moreover, this study will help the management of garment brands to shift their\u0000marketing campaign on social media to meet the requirements of modern marketing tools. Although this study only\u0000focuses on garments brands, future researchers can apply the model of this study to other brands and also enhance the\u0000sample size.","PeriodicalId":13638,"journal":{"name":"Industria Textila","volume":" ","pages":""},"PeriodicalIF":1.4,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46937736","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}