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Community Empowerment as a Tourist Attraction and Creative Economy Development in Kota Tua Jakarta 社区赋权作为旅游景点与雅加达哥打大的创意经济发展
Pub Date : 2020-12-30 DOI: 10.7454/jitps.v5i2.208
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引用次数: 2
THE APPLICATION OF THE GUIDE CODE OF CONDUCT FOR MUSLIM TOUR LEADER COMMUNITIES DURING THE COVID19 PANDEMIC 新冠肺炎疫情期间穆斯林领队社区导游行为准则的应用
Pub Date : 2020-12-30 DOI: 10.7454/jitps.v5i2.202
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引用次数: 0
THE MYTH OF MOUNT PADANG BY COMMUNITY PERSPECTIVE LOCAL AND ITS EFFECT ON THE POWER OF TOURISM ATTRACTIONS 巴东山的神话由社区视角地方性的及其对旅游景点力量的影响
Pub Date : 2020-12-30 DOI: 10.7454/jitps.v5i2.201
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引用次数: 0
ARTS AND FOLKLOR RESOURCES AS ATTRACTION AND DEVELOPMENT OF INDONESIAN CULTURAL TOURISM 艺术和民俗资源是印尼文化旅游的吸引力和发展
Pub Date : 2020-12-30 DOI: 10.7454/jitps.v5i2.231
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引用次数: 0
POSE STRATEGY AS A MEDIA FOR TOURISM DESTINATION PROMOTION IN BATU CITY, EAST JAVA 东爪哇拔都市旅游目的地宣传媒介的姿态策略
Pub Date : 2020-06-30 DOI: 10.7454/jitps.v5i1.173
R. Setiawati, Ananda Safira Jasmin
Batu City is one of the tourist cities in Indonesia that has many tourist destinations, so a POSE strategy is needed to promote Batu City tourist destinations. The management of promotional activities is carried out by stakeholders and the Batu City Tourism Office as direct actors who develop and promote tourist destinations. The concepts used are tourism, strategy, marketing, and promotional media. The method used in this research is qualitative, supported by data sources from observations, interviews and literature study. The results of this study indicate that the POSE strategy is carried out through P (paid media), namely, Agropolitan TV (Local TV), Magazines and billboards, O (own media) through the Official Website (www.batukota.go.id), among applications city, calendar of events, while S (social media) via TikTok, YouTube, blog and Instagram. and E (Endoser), namely Tourism Ambassador. The name of the Tourism Ambassador used is Kangmas Nimas Batu City. POSE is carried out in order to promote tourist destinations in Batu City, each party always collaborates and integrates to achieve the same goals, namely to make Batu City a tourism city that can bring in domestic tourists and also foreign tourists. Suggestions for the future always use a new promotional media strategy in order to achieve the goal of developing Batu City tourism in a sustainable manner. Keywords : Implementation, Strategy, Marketing, Media Promotion, POSE
峇都市是印尼旅游城市之一,旅游目的地众多,因此需要一个POSE策略来推广峇都市旅游目的地。促销活动的管理由利益相关者和巴图市旅游局作为开发和推广旅游目的地的直接行动者进行。所使用的概念包括旅游、战略、市场营销和宣传媒体。本研究采用定性方法,数据来源包括观察、访谈和文献研究。本研究结果表明,POSE策略通过P(付费媒体),即Agropolitan TV(地方电视台)、杂志和广告牌,O(自有媒体)通过官方网站(www.batukota.go.id),应用城市、活动日历,S(社交媒体)通过TikTok、YouTube、博客和Instagram来实施。和E (Endoser),即旅游大使。旅游大使的名字是Kangmas Nimas Batu City。POSE是为了推广拔都市的旅游目的地而开展的,各方一直在合作和整合,以实现相同的目标,即使拔都市成为一个既能吸引国内游客又能吸引外国游客的旅游城市。对于未来的建议,始终使用新的宣传媒体策略,以实现Batu市旅游业可持续发展的目标。关键词:实施,战略,营销,媒体推广,POSE
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引用次数: 2
THE STRATEGY OF DEVELOPMENT JAKARTA WALKING TOUR 雅加达徒步旅游的发展策略
Pub Date : 2020-06-30 DOI: 10.7454/jitps.v5i1.170
B. M. Musthofa, M. Arif
The central government has designated DKI Jakarta as one of the priority areas for Indonesia's tourism development. One of the tours that is currently being developed is the Jakarta Walking Tour. Therefore, the study of the Jakarta Walking Tour tourism development strategy is interesting to do. Data collection methods used in this study were interviews, observation, and literature study. The results show that the Jakarta Walking Tour development strategy is on the track and has shown the synergy of various Jakarta tourism stakeholders. Currently there are 6 Jakarta Walking Tour routes, but these routes must be continuously developed so that more alternative travel trips can be made. In terms of promotion, it must be further enhanced by using various media so that it is better known by the wider community.
中央政府已将雅加达DKI指定为印尼旅游业发展的优先地区之一。目前正在开发的旅游项目之一是雅加达徒步旅游。因此,研究雅加达徒步旅游的旅游发展策略是很有意义的。本研究资料收集方法为访谈法、观察法和文献研究法。研究结果表明,雅加达徒步旅游发展战略正在步入正轨,并显示出雅加达旅游各利益相关者的协同效应。目前雅加达有6条徒步旅行路线,但这些路线必须不断发展,以便有更多的替代旅行路线。在推广方面,必须进一步加强利用各种媒体,使更广泛的社会认识它。
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引用次数: 1
GENERATION Z CAREER OPTIONS IN THE GOVERNMENT SECTOR IN THE TOURISM SECTOR WITH THE PRESENCE OF THE GENERATION X MINISTER AS A MODERATING VARIABLE z世代在政府部门的职业选择在旅游部门,x世代部长的存在是一个调节变量
Pub Date : 2020-06-30 DOI: 10.7454/jitps.v5i1.169
Supina
This study aims to see whether there is a change in the phenomenon with the presence of the Minister of Tourism from Generation X who has the closest age gap to Generation Z, it aims to see if the election of this millennial minister can increase Generation Z's interest in choosing a career in the tourism sector government, to optimize the demographic bonus in the future. This is a descriptive approach method research. The results of this study indicates that the presence of the Minister of Tourism from Generation X is able to strengthen the relationship between Generation Z Career Options to be State Civil Service in the Tourism Sector, and there are also another findings, which can strengthen and weaken Generation Z's desire to have a career in government
本研究旨在观察与Z世代年龄差距最小的X世代旅游部长的存在是否会改变这一现象,旨在了解这位千禧一代部长的当选是否会增加Z世代在旅游部门政府选择职业的兴趣,以优化未来的人口红利。这是一种描述性的方法研究。本研究的结果表明,来自X世代的旅游部长的存在能够加强Z世代在旅游部门担任国家公务员的职业选择之间的关系,并且还有另一个发现,可以加强和削弱Z世代在政府部门从事职业的愿望
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引用次数: 0
ARTS AND FOLKLOR OF LAYANG MUSEUMS AS ONE OF THE CULTURAL TOURISM DESTINATIONS AND EDUCATION IN JAKARTA 拉扬民俗艺术博物馆作为雅加达的文化旅游和教育目的地之一
Pub Date : 2020-06-30 DOI: 10.7454/jitps.v5i1.171
Priyanto
There are quite a lot of cultural and educational destinations in Jakarta. One of them is the Jakarta Kite Museum (MLJ) Arts and Folklore. MLJ has a significant task, namely preserving and developing the kite culture, which does not only come from various regions in Indonesia but also from abroad. MLJ has a lot of potential to be further developed as a cultural and educational tourism destination. However, the potential that is owned, such as the number of kite collections that reach 600 san of various unique shapes and sizes as well as several MLJ programs have not been fully developed. The purpose of this study was to examine MLJ folklore and arts as a cultural and educational tourism destination. This research method uses a qualitative research approach with descriptive analysis. The stages of the research are observation, description and interpretation through the folklore art concept approach, cultural tourism concept and museum concept (museology). The results obtained show that MLJ has unique advantages including the attractiveness of collections of various shapes, types and sizes that are presented through the museum activity program and can be one of the attractions of cultural and educational tourism destinations that are beneficial to the community.
雅加达有很多文化和教育目的地。其中之一是雅加达风筝博物馆(MLJ)艺术和民俗。MLJ的重要任务是保护和发展风筝文化,不仅来自印度尼西亚各地,也来自国外。作为一个文化和教育旅游目的地,MLJ有很大的发展潜力。然而,拥有的潜力,例如各种独特形状和大小的风筝收藏数量达到600个,以及几个MLJ计划尚未得到充分开发。本研究的目的是探讨MLJ民俗艺术作为文化教育旅游目的地。本研究方法采用定性研究与描述性分析相结合的方法。通过民俗艺术观方法、文化旅游观方法和博物馆观(博物馆学)进行观察、描述和阐释。结果表明,MLJ具有独特的优势,包括通过博物馆活动方案呈现的各种形状,类型和大小的收藏品具有吸引力,可以成为有益于社区的文教旅游目的地景点之一。
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引用次数: 0
THE ROLE OF SOCIAL MEDIA IN THE MARKETING STRATEGY IN THE HOTEL INDONESIA GROUP 社交媒体在印尼酒店集团营销策略中的作用
Pub Date : 2020-06-30 DOI: 10.7454/jitps.v5i1.159
Rifa Annisa, Anisatul Auliya
This research aims to find out the role of social media such as Instgaram, Facebook and Website in implementing marketing strategies at Hotel Indonesia Group. Social Media is very helpful for Hotel Indonesia Group to promote therir product, because with social media Hotel Indonesia Group can attract social media users to stay at hotels under the Hotel Indonesia Group. The research method was qualitative methods. All the datas collection technique was carried out by interview and direct observation in the research object. This research was conducted from February 2020 to April 2020. The results of this study that the most popular social media by Hotel Indonesia Group consumers is Instagram. Hotel Indonesia Group manages social media to attract consumers' interest by providing creative and informative contents. From the results of interviews the importance of social media for the promotion of Hotel Indonesia Group is very important because it helps increase the number of potential customers.
本研究旨在找出社交媒体如Instgaram, Facebook和网站在印尼酒店集团实施营销策略中的作用。Social Media对于Hotel Indonesia Group推广他们的产品非常有帮助,因为有了Social Media, Hotel Indonesia Group可以吸引Social Media用户入住Hotel Indonesia Group旗下的酒店。研究方法为定性方法。所有的数据收集方法均采用访谈法和直接观察法对研究对象进行。本研究于2020年2月至2020年4月进行。这项研究的结果表明,印尼酒店集团消费者最受欢迎的社交媒体是Instagram。印尼酒店集团管理社交媒体,通过提供创意和信息丰富的内容来吸引消费者的兴趣。从访谈的结果来看,社交媒体对于印尼酒店集团的推广的重要性是非常重要的,因为它有助于增加潜在客户的数量。
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引用次数: 0
ANALYSIS OF KNOWLEDGE ABOUT FLOUR FOR READINESS OF PASTRY PRACTICE OF STUDENTS STUDY PROGRAM DIII HOSPITALITY HARAPAN BERSAMA POLYTECHNIC IN TEGAL 关于面点准备知识的分析,学生学习计划二,在法律上的款待与管理职业技术学院
Pub Date : 2020-06-30 DOI: 10.7454/jitps.v5i1.157
P. Anggraeni, Tantri Adithia Sabrina
Students of DIII Hospitality Harapan Bersama Polytechnic inTegal are equipped with a number of productive courses, one of which is the Pastry course, where this course learns from the preparation, manufacturing, serving to storage of bread and cake with standard recipe specifications and company practices. But the knowledge of some students is still very low in the material "Flour" so it is feared that it will affect the readiness in the implementation of pastry practices. The purpose of this study was to determine the level of student knowledge related to the understanding of flour, types of flour, flour function, how to store flour, and use of flour in the material "Flour" for the readiness of pastry practice. The research method use descriptive methods with descriptive statistical analysis. The population is the Hospitality Study Program DIII students, amounting to 35 people. The instrument used in this study is a multiple choice objective test. The results of this study indicate that the level of student knowledge regarding flour material related to understanding, type, function and method of storing flour is quite good criteria and the level of student knowledge regarding flour material related to the use of flour in making pastry products is in good criteria. Suggestions submitted by researchers for pastry lecturers in order to continue to improve students' knowledge competence in flour material by giving assignments in the form of papers on flour material that is still poorly understood.
DIII Hospitality Harapan Bersama Polytechnic integrated的学生将学习许多生产性课程,其中之一是糕点课程,该课程将学习面包和蛋糕的准备、制造、服务和储存,以及标准配方规范和公司实践。但是有些学生对“面粉”这一材料的了解程度还很低,恐怕会影响到在实施糕点实践时的准备程度。本研究旨在了解学生对面粉、面粉的种类、面粉的功能、如何储存面粉、如何在“面粉”材料中使用面粉的相关知识水平,为面点实践做好准备。研究方法采用描述性方法和描述性统计分析。人口是酒店管理研究项目DIII的学生,共计35人。在本研究中使用的工具是一个多项选择客观测试。本研究结果表明,学生对面粉的理解、面粉的种类、面粉的功能和面粉的储存方法等面粉材料的知识水平为良好标准,对面粉在糕点产品中使用的面粉材料的知识水平为良好标准。研究人员为糕点讲师提出的建议,以便继续提高学生对面粉材料的知识能力,以论文的形式布置作业,对面粉材料仍然知之甚少。
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引用次数: 1
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Journal of Indonesia Tourism and Policy Studies
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