首页 > 最新文献

Jurnal Manajemen dan Ekonomi Kreatif最新文献

英文 中文
Pengaruh Customer Experience Management Terhadap Customer Loyalty 提高客户忠诚度的客户体验管理(Pengaruh Customer Experience Management Terhadap Customer Loyalty
Pub Date : 2024-07-09 DOI: 10.59024/jumek.v2i3.383
Deni Krisyanto, Ayu Ekasari
This research aims to examine the factors that influence consumer loyalty among consumers in the banking industry. Therefore, the author develops a framework that illustrates that there is a positive relationship between the physical environment, visual environment, and interaction services on consumer loyalty to banks. An online survey was conducted with a sample of 220 respondents as bank users. The results show that there is a positive influence of physical interaction management, visual interaction management, service interaction management on customer loyalty. This survey is aimed at customers who are loyal to the bank and have made transactions at the bank for more than three months, both physical transactions and visual transactions in the banking sector.  
本研究旨在探讨影响银行业消费者忠诚度的因素。因此,作者建立了一个框架,说明物理环境、视觉环境和互动服务与消费者对银行的忠诚度之间存在正相关关系。作者对 220 名银行用户进行了在线调查。结果显示,物理交互管理、视觉交互管理、服务交互管理对客户忠诚度有积极影响。这项调查的对象是忠实于银行并在银行进行交易超过三个月的客户,包括银行业的实体交易和视觉交易。
{"title":"Pengaruh Customer Experience Management Terhadap Customer Loyalty","authors":"Deni Krisyanto, Ayu Ekasari","doi":"10.59024/jumek.v2i3.383","DOIUrl":"https://doi.org/10.59024/jumek.v2i3.383","url":null,"abstract":"This research aims to examine the factors that influence consumer loyalty among consumers in the banking industry. Therefore, the author develops a framework that illustrates that there is a positive relationship between the physical environment, visual environment, and interaction services on consumer loyalty to banks. An online survey was conducted with a sample of 220 respondents as bank users. The results show that there is a positive influence of physical interaction management, visual interaction management, service interaction management on customer loyalty. This survey is aimed at customers who are loyal to the bank and have made transactions at the bank for more than three months, both physical transactions and visual transactions in the banking sector. \u0000 ","PeriodicalId":136658,"journal":{"name":"Jurnal Manajemen dan Ekonomi Kreatif","volume":"24 20","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141835960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Pengaruh Kebijakan Pajak Terhadap Investasi Teknologi Digital Di Era Industri 税收政策对工业时代数字技术投资的影响分析
Pub Date : 2024-07-01 DOI: 10.59024/jumek.v2i3.374
Naella Amalia, Sri Amai, Eva Aditya Putri, Dien Noviany
The industrial era 4.0 has triggered major transformation in various sectors, especially through the adoption of digital technologies such as the Internet of Things (IoT), artificial intelligence (AI), big data, and cloud computing. Investments in digital technology have become very important for companies to increase operational efficiency and global competitiveness. Favorable tax policies can play a significant role in encouraging companies to invest in these technologies. Tax incentives such as tax deductions for research and development (R&D) and tax credits for technology investments can help reduce the financial burden on companies and encourage them to allocate more resources into digital technology. However, the implementation of supportive tax policies often faces challenges such as a lack of awareness and understanding of taxpayers, the complexity of tax administration, and policy instability. Socialization and education regarding the benefits of tax incentives, simplification of administrative procedures, and policy stability are very important to increase the effectiveness of tax policies. Supportive regulations, such as intellectual property rights protection and cybersecurity, also play an important role in creating confidence among investors and companies. Collaboration between the government and the private sector can produce policies that are more suited to needs on the ground and increase the use of tax incentives. Although the Indonesian government has recognized the importance of digital technology and introduced various initiatives, there are still significant challenges to overcome. This research analyzes the influence of tax policy on digital technology investment in the industrial era 4.0, with the aim of providing recommendations for more effective and efficient policies in supporting digital transformation in Indonesia.
工业 4.0 时代引发了各行各业的重大变革,特别是通过采用物联网(IoT)、人工智能(AI)、大数据和云计算等数字技术。投资数字技术对于企业提高运营效率和全球竞争力已变得非常重要。优惠的税收政策可以在鼓励企业投资这些技术方面发挥重要作用。研究与开发(R&D)的税收减免和技术投资的税收抵免等税收激励措施有助于减轻企业的财务负担,鼓励企业将更多资源用于数字技术。然而,支持性税收政策的实施往往面临挑战,如纳税人缺乏认识和理解、税收管理的复杂性以及政策的不稳定性。有关税收优惠政策益处的社会化教育、简化管理程序和政策稳定性对于提高税收政策的有效性非常重要。支持性法规,如知识产权保护和网络安全,在增强投资者和公司信心方面也发挥着重要作用。政府与私营部门之间的合作可以制定出更符合实际需求的政策,并提高税收优惠政策的使用率。尽管印尼政府已经认识到数字技术的重要性,并推出了各种举措,但仍有重大挑战需要克服。本研究分析了工业 4.0 时代税收政策对数字技术投资的影响,旨在为印尼提供更有效、更高效的政策建议,支持印尼的数字化转型。
{"title":"Analisis Pengaruh Kebijakan Pajak Terhadap Investasi Teknologi Digital Di Era Industri","authors":"Naella Amalia, Sri Amai, Eva Aditya Putri, Dien Noviany","doi":"10.59024/jumek.v2i3.374","DOIUrl":"https://doi.org/10.59024/jumek.v2i3.374","url":null,"abstract":"The industrial era 4.0 has triggered major transformation in various sectors, especially through the adoption of digital technologies such as the Internet of Things (IoT), artificial intelligence (AI), big data, and cloud computing. Investments in digital technology have become very important for companies to increase operational efficiency and global competitiveness. Favorable tax policies can play a significant role in encouraging companies to invest in these technologies. Tax incentives such as tax deductions for research and development (R&D) and tax credits for technology investments can help reduce the financial burden on companies and encourage them to allocate more resources into digital technology. However, the implementation of supportive tax policies often faces challenges such as a lack of awareness and understanding of taxpayers, the complexity of tax administration, and policy instability. Socialization and education regarding the benefits of tax incentives, simplification of administrative procedures, and policy stability are very important to increase the effectiveness of tax policies. Supportive regulations, such as intellectual property rights protection and cybersecurity, also play an important role in creating confidence among investors and companies. Collaboration between the government and the private sector can produce policies that are more suited to needs on the ground and increase the use of tax incentives. Although the Indonesian government has recognized the importance of digital technology and introduced various initiatives, there are still significant challenges to overcome. This research analyzes the influence of tax policy on digital technology investment in the industrial era 4.0, with the aim of providing recommendations for more effective and efficient policies in supporting digital transformation in Indonesia.","PeriodicalId":136658,"journal":{"name":"Jurnal Manajemen dan Ekonomi Kreatif","volume":"62 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141842823","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Semangat Kerja, Disiplin Kerja, dan Beban Kerja Terhadap Produktivitas Kerja Karyawan PT. Trigon Scientific Indonesia. 工作士气、工作纪律和工作量对印度尼西亚 PT Trigon Scientific 公司员工生产率的影响。
Pub Date : 2023-12-21 DOI: 10.59024/jumek.v2i1.296
Dava Aji Pratama, Sonny Subroto Maheri Laksono, Nuril Aulia Munawaroh
This research aims to explore how Work Spirit, Work Discipline, and Workload affect employee work productivity at PT. Trigon Scientific Indonesia. This study employs a quantitative research approach with an associative method. The population for this study includes all employees of PT. Trigon Scientific Indonesia, with a sample size of 50 respondents. For testing, the researcher used tests for Validity and Reliability, as well as Classical Assumption Tests, which consist of Normality Test, Linearity Test, Heteroskedasticity Test, and Multicollinearity Test. The analysis technique used is Multiple Linear Regression Analysis, t-Test, F-Test, and Coefficient of Determination (R2). The results of the research indicate that in the Work Spirit variable, there is a positive and significant influence on Work Productivity. In the Work Discipline variable, there is a negative and insignificant influence on Work Productivity. And in the Workload variable, there is a negative and insignificant influence on Work Productivity. The result of the F-test is stated as positive and significant.
本研究旨在探讨工作精神、工作纪律和工作量如何影响印度尼西亚 Trigon Scientific 公司员工的工作效率。Trigon Scientific Indonesia 的员工工作效率有何影响。本研究采用联想法进行定量研究。研究对象包括 PT.Trigon Scientific Indonesia 的所有员工,样本量为 50 名受访者。在测试方面,研究人员使用了有效性和可靠性测试以及经典假设检验,其中包括正态性检验、线性检验、异方差检验和多重共线性检验。使用的分析技术包括多元线性回归分析、t 检验、F 检验和决定系数 (R2)。研究结果表明,在工作精神变量中,工作精神对工作效率有显著的正向影响。在 "工作纪律 "变量中,"工作纪律 "对 "工作效率 "的影响为负且不显著。在工作量变量中,对工作效率的影响为负且不显著。F 检验结果为正且显著。
{"title":"Pengaruh Semangat Kerja, Disiplin Kerja, dan Beban Kerja Terhadap Produktivitas Kerja Karyawan PT. Trigon Scientific Indonesia.","authors":"Dava Aji Pratama, Sonny Subroto Maheri Laksono, Nuril Aulia Munawaroh","doi":"10.59024/jumek.v2i1.296","DOIUrl":"https://doi.org/10.59024/jumek.v2i1.296","url":null,"abstract":"This research aims to explore how Work Spirit, Work Discipline, and Workload affect employee work productivity at PT. Trigon Scientific Indonesia. This study employs a quantitative research approach with an associative method. The population for this study includes all employees of PT. Trigon Scientific Indonesia, with a sample size of 50 respondents. For testing, the researcher used tests for Validity and Reliability, as well as Classical Assumption Tests, which consist of Normality Test, Linearity Test, Heteroskedasticity Test, and Multicollinearity Test. The analysis technique used is Multiple Linear Regression Analysis, t-Test, F-Test, and Coefficient of Determination (R2). The results of the research indicate that in the Work Spirit variable, there is a positive and significant influence on Work Productivity. In the Work Discipline variable, there is a negative and insignificant influence on Work Productivity. And in the Workload variable, there is a negative and insignificant influence on Work Productivity. The result of the F-test is stated as positive and significant.","PeriodicalId":136658,"journal":{"name":"Jurnal Manajemen dan Ekonomi Kreatif","volume":"21 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138948250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Pengaruh Akuntansi Keberlanjutan Terhadap Kinerja Keuangan Di Perusahaan Yang Terdaftar Pada IDX 30 Bursa Efek Indonesia 可持续性会计对 IDX 30 印尼证券交易所上市公司财务业绩的影响分析
Pub Date : 2023-12-21 DOI: 10.59024/jumek.v2i1.297
Kusnul Kotimah, Grace Lordita Hatumena, Yohana Fransiska Natalia, Maria Yovita R.Pandin
The aim of this research is to determine the effect of sustainability accounting on the financial performance of companies listed on the Indonesian Stock Exchange. The object of this research is the IDX 30 company on the Indonesian Stock Exchange in 2021-2022. The type of research used is quantitative descriptive research. The data used uses secondary data, so the data collection technique used by researchers is by searching, studying and analyzing company documents or data. The data obtained is in the form of soft copies of annual financial reports and also sustainability reporting reports obtained from the official websites of companies registered on Indonesia stock exchange. The data analysis method in this research uses hypothesis testing data in the form of SPSS (Statistical Package For The Social Sciences) with a descriptive statistical test approach, classical assumptions, and multiple linear regression analysis. The research results obtained are that sustainability accounting as measured by disclosure of three aspects, namely economic, environmental and social, has no significant positive effect on financial performance as measured by return on assets.
本研究旨在确定可持续性会计对印尼证券交易所上市公司财务业绩的影响。研究对象是 2021-2022 年在印尼证券交易所上市的 IDX 30 公司。研究类型为定量描述性研究。使用的数据是二手数据,因此研究人员使用的数据收集技术是搜索、研究和分析公司文件或数据。获得的数据是年度财务报告的电子版,以及从在印尼证券交易所注册的公司官方网站上获得的可持续发展报告。本研究的数据分析方法采用 SPSS(社会科学统计软件包)形式的假设检验数据,采用描述性统计检验方法、经典假设和多元线性回归分析。研究结果表明,以经济、环境和社会三个方面的信息披露为衡量标准的可持续发展会计对以资产回报率为衡量标准的财务业绩没有显著的积极影响。
{"title":"Analisis Pengaruh Akuntansi Keberlanjutan Terhadap Kinerja Keuangan Di Perusahaan Yang Terdaftar Pada IDX 30 Bursa Efek Indonesia","authors":"Kusnul Kotimah, Grace Lordita Hatumena, Yohana Fransiska Natalia, Maria Yovita R.Pandin","doi":"10.59024/jumek.v2i1.297","DOIUrl":"https://doi.org/10.59024/jumek.v2i1.297","url":null,"abstract":"The aim of this research is to determine the effect of sustainability accounting on the financial performance of companies listed on the Indonesian Stock Exchange. The object of this research is the IDX 30 company on the Indonesian Stock Exchange in 2021-2022. The type of research used is quantitative descriptive research. The data used uses secondary data, so the data collection technique used by researchers is by searching, studying and analyzing company documents or data. The data obtained is in the form of soft copies of annual financial reports and also sustainability reporting reports obtained from the official websites of companies registered on Indonesia stock exchange. The data analysis method in this research uses hypothesis testing data in the form of SPSS (Statistical Package For The Social Sciences) with a descriptive statistical test approach, classical assumptions, and multiple linear regression analysis. The research results obtained are that sustainability accounting as measured by disclosure of three aspects, namely economic, environmental and social, has no significant positive effect on financial performance as measured by return on assets.","PeriodicalId":136658,"journal":{"name":"Jurnal Manajemen dan Ekonomi Kreatif","volume":"53 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138948729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Persaingan Ekspor Tekstil Indonesia Dengan Vietnam 印度尼西亚与越南的纺织品出口竞争分析
Pub Date : 2023-12-19 DOI: 10.59024/jumek.v2i1.294
Agatha Merih, Trulin Ginting, Gracia Natalie Riswinanda, Rachel Theresia, Novelita Hutabarat, Rinandita Wikansari
In the international trade market, there is intense competition between Indonesia and Vietnam in textile exports. This study examines the dynamics of this competition with a concentrate on the elements that affect the outcome of both countries in exporting textiles to the world market. The focus of the analysis is on competitive advantage, business strategy and the economic impact of the country. Using a comprehensive research method, the journal identifies that production costs, product innovation and marketing strategies are key factors in textile export competition. Comparative advantage in this case plays an important role in shaping each country's position in the international market. The analysis also covers both countries' responses to global market dynamics, trade policy changes and other challenges affecting the textile industry. By understanding these factors, this journal provides policy recommendations that can improve the competitiveness and export status of Indonesian and Vietnamese textiles. The results of this study make an important contribution to understanding the complexity of textile export competition at the international level and provide a foundation for political strategies that can support both countries' sustainable growth in this sector. The analysis also covers both countries' responses to global market dynamics, trade policy changes and other challenges affecting the textile industry. The results this research offer an examination of two countries' responses to global market dynamics, trade policy changes and other challenges affecting the textile industry.
在国际贸易市场上,印度尼西亚和越南在纺织品出口方面存在着激烈的竞争。本研究探讨了这种竞争的动态,重点是影响两国向世界市场出口纺织品结果的因素。分析的重点是竞争优势、商业战略和对国家经济的影响。该期刊采用综合研究方法,指出生产成本、产品创新和营销战略是纺织品出口竞争的关键因素。在这种情况下,比较优势在塑造两国在国际市场上的地位方面发挥着重要作用。分析还涉及两国对全球市场动态、贸易政策变化和影响纺织业的其他挑战的反应。通过了解这些因素,本刊提供了可提高印尼和越南纺织品竞争力和出口地位的政策建议。本研究的结果为了解国际纺织品出口竞争的复杂性做出了重要贡献,并为支持两国纺织业可持续增长的政治战略奠定了基础。分析还涵盖了两国对全球市场动态、贸易政策变化和影响纺织业的其他挑战的回应。本研究的结果对两国应对全球市场动态、贸易政策变化和影响纺织业的其他挑战的情况进行了研究。
{"title":"Analisis Persaingan Ekspor Tekstil Indonesia Dengan Vietnam","authors":"Agatha Merih, Trulin Ginting, Gracia Natalie Riswinanda, Rachel Theresia, Novelita Hutabarat, Rinandita Wikansari","doi":"10.59024/jumek.v2i1.294","DOIUrl":"https://doi.org/10.59024/jumek.v2i1.294","url":null,"abstract":"In the international trade market, there is intense competition between Indonesia and Vietnam in textile exports. This study examines the dynamics of this competition with a concentrate on the elements that affect the outcome of both countries in exporting textiles to the world market. The focus of the analysis is on competitive advantage, business strategy and the economic impact of the country. Using a comprehensive research method, the journal identifies that production costs, product innovation and marketing strategies are key factors in textile export competition. Comparative advantage in this case plays an important role in shaping each country's position in the international market. The analysis also covers both countries' responses to global market dynamics, trade policy changes and other challenges affecting the textile industry. By understanding these factors, this journal provides policy recommendations that can improve the competitiveness and export status of Indonesian and Vietnamese textiles. The results of this study make an important contribution to understanding the complexity of textile export competition at the international level and provide a foundation for political strategies that can support both countries' sustainable growth in this sector. The analysis also covers both countries' responses to global market dynamics, trade policy changes and other challenges affecting the textile industry. The results this research offer an examination of two countries' responses to global market dynamics, trade policy changes and other challenges affecting the textile industry.","PeriodicalId":136658,"journal":{"name":"Jurnal Manajemen dan Ekonomi Kreatif","volume":" 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138962462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Content Marketing dan Electronic Word of Mouth Terhadap Loyalitas Konsumen Produk Lokal Kecantikan Dengan Brand Image Sebagai Variabel Mediasi 以品牌形象为中介变量,内容营销和电子口碑对本地美容产品消费者忠诚度的影响
Pub Date : 2023-12-18 DOI: 10.59024/jumek.v2i1.293
Fuad Alfaridzi, Setiawan, Heida Ifkari Safitri
The familiar global market means that imported products are starting to put pressure on domestic products. The Indonesian cosmetics market is a special attraction for foreign manufacturers to trade their goods there. This needs to be a concern for local beauty producers to maintain the consumer loyalty they already have. The aim of this research is to determine customer loyalty towards local beauty products based on the influence of content marketing, electronic word of mouth, and brand image as mediating variables. This research is quantitative research. Sampling was carried out using a purposive sampling technique, and data collection was carried out using a questionnaire. The number of respondents studied was 200 respondents. The data analysis carried out was descriptive analysis (SPSS) and Structural Equation Model-Partial Least Square. 1) Content marketing has a positive effect on consumer loyalty; 2) Electronic word of mouth has a positive effect on consumer loyalty; 3) Content marketing has a positive effect on brand image; 4) Electronic word of mouth has a positive effect on brand image; 5) Brand image has a positive effect on consumer loyalty; 6) Content marketing indirectly influences consumer loyalty through brand image as a mediating variable; 7) Electronic word of mouth indirectly influences consumer loyalty through brand image as a mediating variable.    
熟悉的全球市场意味着进口产品开始对国内产品造成压力。印尼的化妆品市场特别吸引外国制造商在这里进行贸易。本地美容产品生产商需要关注这一点,以保持已有的消费者忠诚度。本研究的目的是根据内容营销、电子口碑和品牌形象作为中介变量的影响,确定消费者对本地美容产品的忠诚度。本研究为定量研究。抽样采用目的性抽样技术,数据收集采用问卷调查方式。受访者人数为 200 人。数据分析采用了描述性分析(SPSS)和结构方程模型--偏最小二乘法。1)内容营销对消费者忠诚度有积极影响;2)电子口碑对消费者忠诚度有积极影响;3)内容营销对品牌形象有积极影响;4)电子口碑对品牌形象有积极影响;5)品牌形象对消费者忠诚度有积极影响;6)内容营销通过品牌形象作为中介变量间接影响消费者忠诚度;7)电子口碑通过品牌形象作为中介变量间接影响消费者忠诚度。
{"title":"Pengaruh Content Marketing dan Electronic Word of Mouth Terhadap Loyalitas Konsumen Produk Lokal Kecantikan Dengan Brand Image Sebagai Variabel Mediasi","authors":"Fuad Alfaridzi, Setiawan, Heida Ifkari Safitri","doi":"10.59024/jumek.v2i1.293","DOIUrl":"https://doi.org/10.59024/jumek.v2i1.293","url":null,"abstract":"The familiar global market means that imported products are starting to put pressure on domestic products. The Indonesian cosmetics market is a special attraction for foreign manufacturers to trade their goods there. This needs to be a concern for local beauty producers to maintain the consumer loyalty they already have. The aim of this research is to determine customer loyalty towards local beauty products based on the influence of content marketing, electronic word of mouth, and brand image as mediating variables. This research is quantitative research. Sampling was carried out using a purposive sampling technique, and data collection was carried out using a questionnaire. The number of respondents studied was 200 respondents. The data analysis carried out was descriptive analysis (SPSS) and Structural Equation Model-Partial Least Square. 1) Content marketing has a positive effect on consumer loyalty; 2) Electronic word of mouth has a positive effect on consumer loyalty; 3) Content marketing has a positive effect on brand image; 4) Electronic word of mouth has a positive effect on brand image; 5) Brand image has a positive effect on consumer loyalty; 6) Content marketing indirectly influences consumer loyalty through brand image as a mediating variable; 7) Electronic word of mouth indirectly influences consumer loyalty through brand image as a mediating variable. \u0000  \u0000 ","PeriodicalId":136658,"journal":{"name":"Jurnal Manajemen dan Ekonomi Kreatif","volume":" 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138994651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Dampak Brand Positioning Terhadap Persepsi Konsumen Dan Niat Membeli di Toko Kijora Lemang Batok 品牌定位对 Kijora Lemang Batok 商店消费者认知和购买意向的影响
Pub Date : 2023-12-15 DOI: 10.59024/jumek.v2i1.290
C. Putra, Tarigan Jurusan, Pendidikan Bisnis, Fakultas Ekonomi, Jois Simarmata, Jurusan Pendidikan Bisnis, Lenti Susana, Saragih Jurusan Pendidikan, F. Bisnis, Ekonomi
This research aims to evaluate the impact of brand positioning strategies on consumer perceptions and purchase intentions in the Lemang Batok store context. The Lemang Batok store is considered as a research object to understand how brand positioning can influence consumer perceptions and their desire to purchase this unique product. Mixed methods were used to combine survey and interview data to gain a holistic understanding.  
本研究旨在评估在 Lemang Batok 商店背景下,品牌定位战略对消费者认知和购买意向的影响。以莱芒巴托克商店为研究对象,旨在了解品牌定位如何影响消费者对这一独特产品的看法和购买欲望。研究采用了混合方法,将调查和访谈数据结合起来,以获得全面的理解。
{"title":"Dampak Brand Positioning Terhadap Persepsi Konsumen Dan Niat Membeli di Toko Kijora Lemang Batok","authors":"C. Putra, Tarigan Jurusan, Pendidikan Bisnis, Fakultas Ekonomi, Jois Simarmata, Jurusan Pendidikan Bisnis, Lenti Susana, Saragih Jurusan Pendidikan, F. Bisnis, Ekonomi","doi":"10.59024/jumek.v2i1.290","DOIUrl":"https://doi.org/10.59024/jumek.v2i1.290","url":null,"abstract":"This research aims to evaluate the impact of brand positioning strategies on consumer perceptions and purchase intentions in the Lemang Batok store context. The Lemang Batok store is considered as a research object to understand how brand positioning can influence consumer perceptions and their desire to purchase this unique product. Mixed methods were used to combine survey and interview data to gain a holistic understanding. \u0000 ","PeriodicalId":136658,"journal":{"name":"Jurnal Manajemen dan Ekonomi Kreatif","volume":"18 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138999908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Pengaruh Sertifikasi Halal dan Kualitas Produk Jamu Ramuan Madura Terhadap Keputusan Pembelian Oleh Konsumen di Kecamatan Modung 清真认证和马杜里斯草药产品质量对莫东地区消费者购买决策的影响分析
Pub Date : 2023-12-13 DOI: 10.59024/jumek.v2i1.287
Analisis Pengaruh, Sertifikasi Halal, Kualitas Produk, Jamu Ramuan, Madura Terhadap, Keputusan Pembelian, Oleh Konsumen, Di Kecamatan, Modung Miftakhul, Alifah Aurelia, U. Madura, Bangkalan, Abstrak. Analisis, Pengaruh Sertifikasi, Halal Dan, Minat Konsumen, tepatnya Di, Desa Kedungdung, Kecamatan Modung, Kabupaten Bangkalan, Tujuan dari, rencana
Analysis of the Influence of Halal Certification and Quality of Madurese Herbal Medicine Products on Consumer Interest, specifically in Kedungdung Village, Modung District, Bangkalan Regency. The aim of this research plan is to determine the influence of Halal Certification and the Quality of Madura Herbal Medicine Products on Consumer Purchasing Decisions. The type of research used is quantitative descriptive which is considered very suitable for reviewing studies that describe variables as they are and are supported by data in the form of numbers produced from actual conditions. There are various interesting facts related to halal certified Madurese herbal medicine, which in this context is still difficult to implement in Indonesia, especially in Modung District, Bangkalan Regency, this is because there are still many Madurese herbal medicines that have not implemented halal certification, especially in Bangkalan Regency.  
马都拉草药产品的清真认证和质量对消费者兴趣的影响分析,特别是在邦卡兰地区莫东县克东东村。本研究计划旨在确定清真认证和马都拉草药产品质量对消费者购买决策的影响。采用的研究类型是定量描述性研究,这种类型的研究被认为非常适合于回顾性研究,即描述变量的现状,并以实际情况产生的数字形式提供数据支持。与清真认证马都拉草药有关的各种有趣事实,在印尼仍难以实施,尤其是在邦卡兰县莫东区,这是因为仍有许多马都拉草药没有实施清真认证,尤其是在邦卡兰县。
{"title":"Analisis Pengaruh Sertifikasi Halal dan Kualitas Produk Jamu Ramuan Madura Terhadap Keputusan Pembelian Oleh Konsumen di Kecamatan Modung","authors":"Analisis Pengaruh, Sertifikasi Halal, Kualitas Produk, Jamu Ramuan, Madura Terhadap, Keputusan Pembelian, Oleh Konsumen, Di Kecamatan, Modung Miftakhul, Alifah Aurelia, U. Madura, Bangkalan, Abstrak. Analisis, Pengaruh Sertifikasi, Halal Dan, Minat Konsumen, tepatnya Di, Desa Kedungdung, Kecamatan Modung, Kabupaten Bangkalan, Tujuan dari, rencana","doi":"10.59024/jumek.v2i1.287","DOIUrl":"https://doi.org/10.59024/jumek.v2i1.287","url":null,"abstract":"Analysis of the Influence of Halal Certification and Quality of Madurese Herbal Medicine Products on Consumer Interest, specifically in Kedungdung Village, Modung District, Bangkalan Regency. The aim of this research plan is to determine the influence of Halal Certification and the Quality of Madura Herbal Medicine Products on Consumer Purchasing Decisions. The type of research used is quantitative descriptive which is considered very suitable for reviewing studies that describe variables as they are and are supported by data in the form of numbers produced from actual conditions. There are various interesting facts related to halal certified Madurese herbal medicine, which in this context is still difficult to implement in Indonesia, especially in Modung District, Bangkalan Regency, this is because there are still many Madurese herbal medicines that have not implemented halal certification, especially in Bangkalan Regency. \u0000 ","PeriodicalId":136658,"journal":{"name":"Jurnal Manajemen dan Ekonomi Kreatif","volume":"176 S421","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139006179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Efektivitas Pelayanan Publik 公共服务的有效性
Pub Date : 2023-12-13 DOI: 10.59024/jumek.v2i1.286
Dwi Oktaviany Kommala, Inriany Novica Ruminding, Salsabila Salsabila, Serly Fitriana, Anisa Dea Syafira, Cerry Shcneider
Public services in Indonesia are really needed by the community, one of which is public services in the form of emergency response services that are ready to serve calls from people who need help quickly. The purpose of this writing is how effective the performance of the State Civil Apparatus is in providing public services through Call Center 112 in Samarinda City and also to find out what efforts are being made by the Samarinda City government to improve the effectiveness of the performance of the state civil apparatus in providing public services through Call Center 112 The method used in this research is a qualitative research approach. The research results show that the effectiveness of the Call Center 112 service management concept at the Samarinda City Communication and Information Service is quite effective because this system has proven its benefits in supporting security and handling emergencies experienced by people in the city of Samarinda. This service allows the public to quickly contact the authorities when an emergency situation occurs, such as a traffic accident, fire, or crime as well as other emergencies.
印度尼西亚的公共服务确实是社会所需要的,其中之一就是以应急响应服务形式提供的公共服务,随时准备为需要帮助的人们提供服务。本研究的目的是了解国家民事机构通过 112 呼叫中心在三马林达市提供公共服务的有效性,同时了解三马林达市政府正在采取哪些措施来提高国家民事机构通过 112 呼叫中心提供公共服务的有效性。研究结果表明,萨马林达市通信与信息服务局呼叫中心 112 服务管理概念的有效性相当高,因为该系统在支持安全和处理萨马林达市民众遇到的紧急情况方面的优势已得到证实。当发生交通事故、火灾、犯罪等紧急情况以及其他紧急情况时,公众可以通过这项服务迅速与当局取得联系。
{"title":"Efektivitas Pelayanan Publik","authors":"Dwi Oktaviany Kommala, Inriany Novica Ruminding, Salsabila Salsabila, Serly Fitriana, Anisa Dea Syafira, Cerry Shcneider","doi":"10.59024/jumek.v2i1.286","DOIUrl":"https://doi.org/10.59024/jumek.v2i1.286","url":null,"abstract":"Public services in Indonesia are really needed by the community, one of which is public services in the form of emergency response services that are ready to serve calls from people who need help quickly. The purpose of this writing is how effective the performance of the State Civil Apparatus is in providing public services through Call Center 112 in Samarinda City and also to find out what efforts are being made by the Samarinda City government to improve the effectiveness of the performance of the state civil apparatus in providing public services through Call Center 112 The method used in this research is a qualitative research approach. The research results show that the effectiveness of the Call Center 112 service management concept at the Samarinda City Communication and Information Service is quite effective because this system has proven its benefits in supporting security and handling emergencies experienced by people in the city of Samarinda. This service allows the public to quickly contact the authorities when an emergency situation occurs, such as a traffic accident, fire, or crime as well as other emergencies.","PeriodicalId":136658,"journal":{"name":"Jurnal Manajemen dan Ekonomi Kreatif","volume":"39 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139004592","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Pertumbuhan Ekonomi, Pengangguran, dan IPM Terhadap Kemiskinan di Provinsi Nusa Tenggara Barat 西努沙登加拉省经济增长、失业和人类发展指数对贫困的影响
Pub Date : 2023-12-13 DOI: 10.59024/jumek.v2i1.288
Widya Widya, Elvira Anisa Fitri, Norma Setiani, Ahmad Ridha, A. Asnidar, Kata Kunci, Pertumbuhan Ekonomi, Tingkat Pengangguran, Indeks Pembangunan Manusia, Dan Tingkat, Kemiskinan Pendahuluan
The aim of this research is to analyze the influence of economic growth, unemployment and the human development index (HDI) on poverty in West Nusa Tenggara Province. The type of research used in this research is quantitative research. Based on the research results, the economic growth variable and the unemployment variable have a positive and insignificant effect on the poverty level. The Human Development Index (HDI) variable has a negative and significant effect on poverty. This means that an increase in HDI by 1% will reduce poverty by 8.38%, with a large or real (significant) reduction in poverty.Simultaneously, the influence variables of economic growth, unemployment, and the human development index influence poverty in West Nusa Tenggara Province.
本研究旨在分析经济增长、失业和人类发展指数(HDI)对西努沙登加拉省贫困问题的影响。本研究采用的研究类型为定量研究。根据研究结果,经济增长变量和失业变量对贫困水平的影响为正,且不明显。人类发展指数(HDI)变量对贫困有显著的负面影响。这意味着人类发展指数每增加 1%,贫困人口就会减少 8.38%,贫困人口会有较大或实际(显著)的减少。同时,经济增长、失业和人类发展指数等影响变量对西努沙登加拉省的贫困人口也有影响。
{"title":"Pengaruh Pertumbuhan Ekonomi, Pengangguran, dan IPM Terhadap Kemiskinan di Provinsi Nusa Tenggara Barat","authors":"Widya Widya, Elvira Anisa Fitri, Norma Setiani, Ahmad Ridha, A. Asnidar, Kata Kunci, Pertumbuhan Ekonomi, Tingkat Pengangguran, Indeks Pembangunan Manusia, Dan Tingkat, Kemiskinan Pendahuluan","doi":"10.59024/jumek.v2i1.288","DOIUrl":"https://doi.org/10.59024/jumek.v2i1.288","url":null,"abstract":"The aim of this research is to analyze the influence of economic growth, unemployment and the human development index (HDI) on poverty in West Nusa Tenggara Province. The type of research used in this research is quantitative research. Based on the research results, the economic growth variable and the unemployment variable have a positive and insignificant effect on the poverty level. The Human Development Index (HDI) variable has a negative and significant effect on poverty. This means that an increase in HDI by 1% will reduce poverty by 8.38%, with a large or real (significant) reduction in poverty.\u0000Simultaneously, the influence variables of economic growth, unemployment, and the human development index influence poverty in West Nusa Tenggara Province.","PeriodicalId":136658,"journal":{"name":"Jurnal Manajemen dan Ekonomi Kreatif","volume":"42 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139005640","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
期刊
Jurnal Manajemen dan Ekonomi Kreatif
全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1