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Examining the Impact of Mobile App Features on Impulsiveness: The Moderating Role of Pay More Get More Promotion 考察手机应用功能对冲动性的影响:多付费多推广的调节作用
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2019-05-23 DOI: 10.1504/IJMC.2019.10015113
S. Prashar, Priyanka Gupta, C. Parsad, T. S. Vijay
With the exponential growth of smart phone users, mobile applications (apps) have become an essential platform for electronic retailers. Considering the research gap in the existing literature on shoppers' impulsiveness in the context of mobile medium, the present study investigates the effect of various antecedents in triggering impulsiveness in mobile apps shopping and inducing continuous purchases. The pioneer study used the structural equation modelling to test the hypothesised research model. It is observed that antecedents like effort expectancy, apps atmosphere, user experience and user satisfaction, price and discount have influence on impulse buying intention of shoppers. The study also confirms the moderating role of 'pay-more-get-more' promotional offers. The paper concludes with theoretical and managerial implications.
随着智能手机用户的指数级增长,移动应用程序已成为电子零售商必不可少的平台。考虑到现有文献中关于移动媒体背景下购物者冲动性的研究空白,本研究调查了各种前因在手机应用程序购物中触发冲动和诱导连续购买的影响。这项开创性的研究使用了结构方程模型来检验假设的研究模型。研究发现,努力预期、应用程序氛围、用户体验和用户满意度、价格和折扣等前因对购物者的冲动购买意愿有影响。这项研究还证实了“付得越多”促销优惠的调节作用。文章最后提出了一些理论和管理启示。
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引用次数: 3
Development of Software Based Vendor Independent WLAN Controller 基于软件的独立于厂商的WLAN控制器的开发
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2019-05-23 DOI: 10.1504/IJMC.2019.10015527
Mehmet Ali Erturk, L. Vollero, M. Aydin
Wireless hotspots have become popular, due to their ability to provide inexpensive and easy-to-deploy network infrastructures. Controlling and maintaining large-scale wireless infrastructures with traditional methods is complex and error-prone. Hence, it is necessary to use centralised solutions to handle configuration, monitoring and management functions in large-scale wireless hotspots. Existing solutions solve these problems within their hardware ecosystems and are constrained by vendor being depended on hardware and software restrictions. In this study, we propose and evaluate a wireless local area network (WLAN) access point (AP) controller built on top of a standard WLAN management protocol and free of any particular hardware and software restrictions. The proposed WLAN controller is a software component based on the control and provisioning of wireless access points (CAPWAPs) protocol. The proposed controller is evaluated by means of a TestBed including a variety of WiFi devices from different vendors to solve a QoS-LB problem.
无线热点由于能够提供廉价且易于部署的网络基础设施而变得流行起来。用传统方法控制和维护大规模无线基础设施是复杂且容易出错的。因此,有必要使用集中的解决方案来处理大规模无线热点中的配置、监控和管理功能。现有的解决方案在其硬件生态系统中解决了这些问题,并且受到供应商依赖硬件和软件限制的限制。在本研究中,我们提出并评估了一种建立在标准WLAN管理协议之上的无线局域网(WLAN)接入点(AP)控制器,该控制器不受任何特定的硬件和软件限制。所提出的WLAN控制器是基于无线接入点(CAPWAP)协议的控制和供应的软件组件。通过包括来自不同供应商的各种WiFi设备的TestBed来评估所提出的控制器,以解决QoS LB问题。
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引用次数: 0
The impact of trust, security, and privacy on individual’s use of the internet for online shopping and social media: a multi-cultural study 信任、安全和隐私对个人使用互联网进行在线购物和社交媒体的影响:一项多文化研究
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2019-05-23 DOI: 10.1504/IJMC.2019.10015114
Khaled A. Alshare, Murad A. Moqbel, Mohammad A. Algarni
This paper examines through the lens of expectancy-valence theory the impact of trust, privacy, and security on the decision to use the internet for online shopping and social media. It also investigates the moderating impact of Hofstede's cultural dimensions on the hypothesised relationships. The comparative analysis of 302 surveys from users in the USA and Qatar revealed that trust in internet technology and trust in vendors are the strongest two factors in making decisions to use the internet for online shopping and social media. The results indicated that the cultural dimensions moderated the hypothesised relationships. Surprisingly, Qataris respondents, compared to US respondents, were more influenced by privacy concerns when making decisions to use the internet for online shopping or social media. Implications for researchers and practitioners are reported.
本文通过期望价理论的视角考察了信任、隐私和安全对使用互联网进行在线购物和社交媒体的决定的影响。它还调查了霍夫斯泰德的文化维度对假设关系的调节作用。对美国和卡塔尔用户的302项调查进行的比较分析显示,对互联网技术的信任和对供应商的信任是决定使用互联网进行在线购物和社交媒体的最有力的两个因素。结果表明,文化维度调节了假设的关系。令人惊讶的是,与美国受访者相比,卡塔尔受访者在决定使用互联网进行在线购物或社交媒体时,更受隐私问题的影响。报告了对研究人员和从业者的影响。
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引用次数: 2
Social Attachment, Life Satisfaction, and SNS Continuance: A Dual-Role Perspective 社会依恋、生活满意度与社交网络延续:双重角色视角
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2019-05-23 DOI: 10.1504/IJMC.2019.10015112
Nan Wang, Yongqiang Sun, Liuhan Zhan, Xiao-Liang Shen
As the sustainability of social networking sites (SNS for short) heavily relies on the content generated by users, it is important to understand the factors driving users' continuous participation....
由于社交网站(简称SNS)的可持续性在很大程度上依赖于用户生成的内容,因此了解推动用户持续参与的因素很重要。。。。
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引用次数: 2
The effect of social interaction on users'social commerce intention 社交互动对用户社交商业意向的影响
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2019-04-03 DOI: 10.1504/IJMC.2019.10014954
Tao Zhou
Social commerce enables users to conduct frequent social interactions, which may strengthen their social relationships and affect their behavioural decision. The purpose of this research is to examine the effect of social interaction on users' social commerce intention. Social interaction consists of human-human interaction and human-computer interaction. Human-human interaction includes informational interaction and emotional interaction, whereas human-computer interaction includes perceived control, perceived responsiveness and perceived personalisation. Structural equation modelling was adopted to conduct data analysis. The results indicated that social interaction affects trust in other members and trust in community, both of which further determine social commerce intention. The results indicated that service providers need to facilitate social interaction in order to promote users' social commerce intention.
社交商务使用户能够进行频繁的社交互动,这可能会加强他们的社交关系并影响他们的行为决策。本研究的目的是检验社交互动对用户社交商业意图的影响。社会互动包括人与人的互动和人机互动。人机交互包括信息交互和情感交互,而人机交互包括感知控制、感知响应和感知个性化。采用结构方程模型进行数据分析。研究结果表明,社会互动影响对其他成员的信任和对社区的信任,这两者都进一步决定了社会商业意图。研究结果表明,服务提供商需要促进社交互动,以提高用户的社交商业意愿。
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引用次数: 7
Students’ Expectations from Mobile Devices for Mobile Learning 学生对移动设备对移动学习的期望
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2019-04-03 DOI: 10.1504/IJMC.2019.10014815
Elif Ozturk
Mobile devices are becoming ever more widely available, with growing functionality, giving students access to educational material anytime and anywhere. Thus, mobile devices have become more attractive for education. However, owing to the nature of mobile devices, such as small screen size, it poses number of challenges to create a usable learning environment. Therefore, it becomes noteworthy to explore usability of these devices and the students' expectations. The present empirical study regarding the use of personal digital assistants (PDAs) aimed to explore expectations of students from mobile devices in order to support mobile learning. Data was collected from 30 university students through pre and post interviews while students were conducting a set of e-learning actions, such as uploading files, communicating and acquiring course contents, on a mobile device. With the analyses of interviews using constant comparative approach, expectations of the students were classified into 11 categories which are related to interaction and usability.
移动设备变得越来越普遍,功能越来越多,让学生随时随地访问教育材料。因此,移动设备对教育越来越有吸引力。然而,由于移动设备的性质,如小屏幕尺寸,它提出了许多挑战,以创造一个可用的学习环境。因此,探讨这些设备的可用性和学生的期望是值得关注的。本实证研究是关于个人数字助理(pda)的使用,旨在探索学生对移动设备的期望,以支持移动学习。通过对30名大学生在移动设备上进行上传文件、交流、获取课程内容等一系列网络学习行为的前后访谈,收集数据。通过对访谈的持续比较分析,将学生的期望分为与交互和可用性相关的11个类别。
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引用次数: 1
Novel routing mechanism for IoT based emergency rescue scenarios 基于物联网应急救援场景的新型路由机制
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2019-04-03 DOI: 10.1504/IJMC.2019.10015529
Rashmi Chaudhry, S. Tapaswi
Routing in emergency rescue scenarios where nodes around the site are mobile and send the information about the service needs to the concerned service providers through internet connectivity is an important issue. Focus is done by researchers in the respective fields for vehicular ad hoc networks (VANETs) and wireless sensor networks (WSNs) but the scenarios having mobile nodes around the site and having IoT environment have not been addressed. As this type of case includes time constraint-based services, thus a new mechanism predicting mobility of nodes at gateway and multicasting of the required information accordingly, is proposed in this paper. Meta-heuristic-based algorithm, grasshopper optimisation algorithm (GOA) is modified to fit for the prediction and then applied for taking decision related to multicast routing named as grasshopper-based routing and mobility (GRAM) algorithm. This prediction helps the network to send updates to the emergency site with minimal cost and energy consumption. Analysis of results shows the improved performance of the proposed mechanism in terms of both speed and accuracy.
在应急救援场景中,现场周围的节点是移动的,通过互联网连接将服务需求信息发送给相关服务提供商,路由是一个重要问题。车辆自组织网络(vanet)和无线传感器网络(wsn)的研究重点是各自领域的研究人员,但在站点周围具有移动节点和物联网环境的场景尚未得到解决。由于这类情况包含了基于时间约束的服务,因此本文提出了一种新的机制来预测网关节点的移动性和相应的所需信息的组播。基于元启发式算法,对蝗虫优化算法(grasshopper optimization algorithm, GOA)进行改进以适应预测,并将其应用于与组播路由相关的决策,称为基于蝗虫的路由和迁移(grasshopper-based routing and mobility, GRAM)算法。这种预测有助于网络以最小的成本和能耗向紧急站点发送更新。分析结果表明,该机制在速度和精度方面都有所提高。
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引用次数: 1
Characterizing Mobile-Enhanced Cognitive Abilities: Implications for Accounting Jobs 表征移动增强的认知能力:对会计工作的影响
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2019-04-01 DOI: 10.1504/IJMC.2019.10015524
Hannah Ji, G. Salvendy
The purpose of this research paper is to characterise mobile-enhanced cognitive job requirements and analyse implications on accounting jobs for performance improvement and human resource management. This paper first develops a mobile cognitive task analysis (MCTA) model based on the human information processing theory, which identifies the cognitive abilities that can be enhanced by mobile devices when performing cognitive-intensive jobs. Second, these mobile cognitive abilities are decomposed into 52 measurable items and assessed by surveys. Data were collected for 50 cognitive-oriented jobs from 400 surveys with 368 valid surveys (92% of valid survey). Third, results from factor analysis indicate that there are nine dimensions of mobile-enhanced cognitive abilities. Fourth, the mobile-enhanced cognitive ability topographies on three accounting jobs (Accountant, Auditor, and Tax Accountant) were constructed based on the weighted factor score analysis, which indicate that the accounting jobs have different requirements on the derived mobile-enhanced cognitive ability intensities. Finally, theoretical and practical implications are also presented in this paper.
本研究论文的目的是描述移动增强的认知工作要求,并分析会计工作对绩效改进和人力资源管理的影响。本文首先建立了基于人类信息处理理论的移动认知任务分析(MCTA)模型,该模型识别了移动设备在执行认知密集型工作时可以增强的认知能力。其次,将这些移动认知能力分解为52个可测量的项目,并通过调查进行评估。从400份调查中收集了50份认知导向工作的数据,其中有效调查368份(有效调查率92%)。第三,因子分析结果表明,移动增强认知能力存在九个维度。第四,基于加权因子得分分析,构建了会计、审计员和税务会计师三个会计岗位的移动增强认知能力地形,表明会计岗位对派生的移动增强认知能力强度有不同的要求。最后,提出了本文的理论和实践意义。
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引用次数: 1
Behavioral Clustering of the Cell Phone Users in Various Country Markets 不同国家市场中手机用户的行为聚类
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2019-04-01 DOI: 10.1504/IJMC.2019.10016327
Matti J. Haverila, Kai C. Haverila
Acknowledging Aoki and Downes (2003) cell phone behaviours, the significance of social ecological models and behavioural clustering, the existence of inter-market behavioural clusters in Finland, UAE, China, Canada and New Zealand were investigated. There were significant differences in the cell phone behaviours between the different age groups (in 19 out of 30 variables), genders (20/30) and different countries of residence (30/30) implying that these variables could be used as distinguishing variables regarding the existence of the cell phone behavioural clusters. This implies that the variables age, gender and country of residence do not efficiently discriminate the sample population in terms of the cell phone behaviour. Finally, the behavioural variables were used as the cluster variate in order to discover more viable cluster (segments) in the data set. The paper concludes with a discussion regarding the academic and managerial implications.
鉴于Aoki和Downes(2003)的手机行为、社会生态模型和行为聚类的重要性,我们对芬兰、阿联酋、中国、加拿大和新西兰存在的市场间行为聚类进行了调查。手机行为在不同年龄组(30个变量中的19个)、性别(20/30)和不同居住国家(30/30)之间存在显著差异,这意味着这些变量可以用作关于手机行为集群存在的区分变量。这意味着年龄、性别和居住国这些变量并不能有效地区分使用手机行为的样本人口。最后,使用行为变量作为聚类变量,以便在数据集中发现更多可行的聚类(段)。论文最后讨论了学术和管理意义。
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引用次数: 0
Predicting Mobile Uses for Big-Event Content: The Role of Active Choice, Habit and Structure 预测大型活动内容的移动使用:主动选择、习惯和结构的作用
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2019-03-05 DOI: 10.1504/IJMC.2019.10011873
T. Tang, R. Cooper
Mobile technologies have substantially changed how people consume media content, in particular during big events. This study examined audience's mobile experience with the 'first mobile Olympics' and found that motivations, preference, perceived usefulness, access to media technologies, and media use routine significantly predicted mobile use for big-event content. Additionally, findings suggest that compared to nonusers, mobile Olympics users were more intensely engaged and involved in sports and the Olympics overall, enjoyed a broader range of Olympics sports, and were more accustomed to using online and mobile sources to view media content. Television was still the dominant platform for big-event viewing, however, mobile consumption increased dramatically during the London Olympics, and indicated a need for more personalised, multifaceted programming with mobility and immediacy.
移动技术极大地改变了人们消费媒体内容的方式,尤其是在重大活动期间。该研究考察了“首届移动奥运会”观众的移动体验,发现动机、偏好、感知有用性、媒体技术获取和媒体使用常规显著预测了大型活动内容的移动使用情况。此外,调查结果表明,与非用户相比,移动奥运用户对体育和奥运会的参与度更高,享受的奥运项目范围更广,更习惯于使用在线和移动资源查看媒体内容。电视仍然是观看大型赛事的主要平台,然而,在伦敦奥运会期间,移动消费急剧增加,这表明人们需要更个性化的、多方面的、移动性和即时性的节目。
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引用次数: 0
期刊
International Journal of Mobile Communications
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