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Impact of Capabilities on Firm Value Offering in the E-Commerce Service Setting 电子商务服务环境下能力对企业价值提供的影响
Pub Date : 2020-07-01 DOI: 10.4018/ijisss.2020070102
Hui-chuan Chen, Szu-Yuan Sun, Li-Shan Chen
E-commerce and online shopping have changed the retail environment. At present, companies rely on extensive customization of information systems and business processes in order to provide enhanced online customer service experiences. In today's rapidly expanding service economy, businesses need more service capabilities in order to outperform competitors. The authors identify four capabilities: innovation-based, marketing-based, collaborative, and absorptive to assess the relationship of these capabilities of online shopping websites in relation to the firm's value offering to its online customers. The results indicate that capabilities indeed play an important role for online shopping providers in the area of value creation for online consumers. This suggests to online retailers that capabilities have a positive effect on value offerings; thus, it is imperative that firms use more of their resources to develop capabilities.
电子商务和网上购物改变了零售环境。目前,公司依靠广泛定制的信息系统和业务流程来提供增强的在线客户服务体验。在当今快速发展的服务经济中,企业需要更多的服务能力来超越竞争对手。作者确定了四种能力:以创新为基础,以营销为基础,以协作为基础,以吸收为基础,以评估在线购物网站的这些能力与公司对其在线客户的价值提供的关系。研究结果表明,在为在线消费者创造价值方面,能力确实对在线购物提供商起着重要作用。这表明,在线零售商的能力对价值提供有积极影响;因此,企业必须使用更多的资源来发展能力。
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引用次数: 0
The Environmental Awareness Influence Urban Female's Purchasing Intention of Organic Agricultural Products 环境意识对城市女性有机农产品购买意愿的影响
Pub Date : 2020-04-01 DOI: 10.4018/ijisss.2020040101
Jing-Jing Lai, Nai-Yuan Pai, Wenchang Wang
In 2018, the number of internet users in Taiwan reached 18.66 million. The online rate was 79.2%, which was 0.4% higher than that in 2017. Moreover, the annual growth rate of Taiwan's online shopping market is double digits, suggesting the rapid expansion of online shops and the popular trend in online shopping. Managing a store on the internet platform offers many advantages, such as low operating cost, cheaper fees, greater sources of customers, and keyword marketing. As online shopping becomes prevalent in Taiwan, online shops are considered effective sales channels. Among the online shops, there are many small organic shops operated by farmers, as well as chain organic stores. However, researches on Taiwan's online purchase and sales of organic agricultural products (vegetables and fruits) are very sparse. The subjects were mostly urban women, who are white-collar workers, have middle to upper income levels, a high level of education, and are highly frequent internet shoppers. The findings indicate that in the booming online shopping market, urban women's attitude and perceived behavioral control positively, affect their intention to buy organic agricultural products (vegetables and fruits) online. Chain stores and farmers should consider internet marketing as an important sales channel targeting urban women.
2018年,台湾互联网用户数达到1866万。在线率为79.2%,比2017年提高0.4个百分点。此外,台湾网上购物市场的年增长率为两位数,表明网上商店的迅速扩张和网上购物的流行趋势。在互联网平台上管理商店有很多优势,比如运营成本低、费用便宜、客户来源多、关键字营销等。随着网上购物在台湾的流行,网上商店被认为是有效的销售渠道。在网上商店中,有许多由农民经营的小型有机商店,也有连锁有机商店。然而,对于台湾有机农产品(蔬菜、水果)网上购销的研究却非常稀少。研究对象主要是城市女性,她们是白领,拥有中高收入水平,受教育程度高,经常在网上购物。研究结果表明,在蓬勃发展的网络购物市场中,城市女性的态度和感知行为控制正向影响其在线购买有机农产品(蔬菜和水果)的意愿。连锁店和农户应考虑将网络营销作为针对城市女性的重要销售渠道。
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引用次数: 3
Research on Quality Evaluation of Online Reservation Hotel APP Based on a RBF Neural Network and Support Vector Machine 基于RBF神经网络和支持向量机的在线预订酒店APP质量评价研究
Pub Date : 2020-04-01 DOI: 10.4018/ijisss.2020040104
M. Xiang
In order to evaluate the quality of online reservation hotel APP, RBF neural and support vector machine are used to evaluate the quality of online reservation hotel APP. First, the basic theory of the RBF neural network is studied, and the training algorithm of the RBF neural network is designed. Second, the basic model of support vector machine is analyzed, and the training algorithm is designed. Third, the evaluation index system of online reservation hotel APP is designed, and the weight of every index is established based on questionnaires and expert interview, and the evaluation simulation is carried out for 25 online reservation hotel APP, results show that the RBF neural network and support vector machine can obtain consistent evaluation results, and the support vector machine has better evaluation performance.
为了评价在线预订酒店APP的质量,采用RBF神经网络和支持向量机对在线预订酒店APP的质量进行评价。首先,研究了RBF神经网络的基本理论,设计了RBF神经网络的训练算法;其次,分析了支持向量机的基本模型,设计了训练算法;第三,设计了在线预订酒店APP的评价指标体系,并基于问卷调查和专家访谈建立了各指标的权重,对25个在线预订酒店APP进行了评价仿真,结果表明RBF神经网络和支持向量机能够获得一致的评价结果,支持向量机具有更好的评价性能。
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引用次数: 1
Valuation Method of Equity Incentives of Listed Companies Based on the Black-Scholes Model 基于Black-Scholes模型的上市公司股权激励评估方法
Pub Date : 2020-04-01 DOI: 10.4018/ijisss.2020040103
Zhongwen Liu, Yifei Chen
ThisarticleappliestheclassicBlack-Scholesmodel(i.e.B-Smodel)andturnoverrateadaptedB-S model(revisedB-Smodel)toequityincentivevaluationoflistedcompanies.Unlikeotherstudieson equityincentivevaluationwhichgenerallyadopthistoricalvolatility,thisarticleappliestheGARCH modeltoequityincentivevaluation.ThevolatilityofstockpriceisestimatedbytheGARCHmodel toimprovetheaccuracyofequityincentivevaluation.Theturnoverratehasanimportantimpacton theequityincentivevaluationoflistedcompanies.Consideringtheturnoverratecanimprovethe accuracyoftheequityincentivevaluationandreducetheerrorofequityincentivevaluation.Through thecasestudyoftheequityincentivevaluationofInfinova,thepracticalityoftheequityincentive valuationmethodisfurtherverified. KEywoRdS B-S model, Equity Incentive, GARCH Model, Listed Companies, Turnover Rate
ThisarticleappliestheclassicBlack-Scholesmodel(i.e.B-Smodel)andturnoverrateadaptedB-S model_ (revisedB-Smodel)toequityincentivevaluationoflistedcompanies。Unlikeotherstudieson equityincentivevaluationwhichgenerallyadopthistoricalvolatility,thisarticleappliestheGARCH modeltoequityincentivevaluation。ThevolatilityofstockpriceisestimatedbytheGARCHmodel toimprovetheaccuracyofequityincentivevaluation。Theturnoverratehasanimportantimpacton theequityincentivevaluationoflistedcompanies。Consideringtheturnoverratecanimprovethe accuracyoftheequityincentivevaluationandreducetheerrorofequityincentivevaluation。Through thecasestudyoftheequityincentivevaluationofInfinova,thepracticalityoftheequityincentive valuationmethodisfurtherverified。关键词:B-S模型,股权激励,GARCH模型,上市公司,离职率
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引用次数: 0
Mining Keywords from Short Text Based on LDA-Based Hierarchical Semantic Graph Model 基于lda层次语义图模型的短文本关键词挖掘
Pub Date : 2020-04-01 DOI: 10.4018/ijisss.2020040106
Wei Chen, Zhengtao Yu, Yantuan Xian, Zhenhan Wang, Yonghua Wen
Extracting keywords from a text set is an important task. Most of the previous studies extract keywords from a single text. Using the key topics in the text collection, the association relationship between the topic and the topic in the cross-text, and the association relationship between the words and the words in the cross-text has not played an important role in the previous method of extracting keywords from the text collection. In order to improve the accuracy of extracting keywords from text collections, using the semantic relationship between topics and topics in texts and highlighting the semantic relationship between words and words under the key topics, this article proposes an unsupervised method for mining keywords from short text collections. In this method, a two level semantic association model is used to link the semantic relations between topics and the semantic relations between words, and extract the key words based on the combined action. First, the text is represented with LDA; the authors used word2vec to calculate the semantic association between topic and topic, and build a semantic relation graph between topics, that is the upper level graph, and use a graph ranking algorithm to calculate each topic score. In the lower layer, the semantic association between words and words is calculated by using the topic scores and the relationship between topics in the upper network allow a graph to be constructed. Using a graph sorting algorithm sorts the words in short text sets to determine the keywords. The experimental results show that the method is better for extracting keywords from the text set, especially in short articles. In the text, the important topics, the relationship between topics and the correlation between words can improve the accuracy of extracting keywords from the text set.
从文本集中提取关键字是一项重要的任务。以前的大多数研究都是从单个文本中提取关键字。利用文本集中的关键主题、跨文本中主题与主题之间的关联关系、跨文本中单词与单词之间的关联关系,在以前的文本集中提取关键词的方法中并没有发挥重要作用。为了提高从文本集合中提取关键字的准确性,利用文本中主题与主题之间的语义关系,突出关键主题下词与词之间的语义关系,本文提出了一种从短文本集合中挖掘关键字的无监督方法。该方法采用两级语义关联模型,将主题之间的语义关系和词之间的语义关系联系起来,并根据组合动作提取关键词。首先,用LDA表示文本;作者使用word2vec计算主题与主题之间的语义关联,并构建主题之间的语义关系图,即上层图,并使用图排序算法计算每个主题的得分。在下层,使用主题分数计算词与词之间的语义关联,上层网络中主题之间的关系允许构建图。使用图排序算法对短文本集中的单词进行排序以确定关键字。实验结果表明,该方法能够较好地从文本集中提取关键字,特别是在短文中。在文本中,重要的主题、主题之间的关系和词之间的相关性可以提高从文本集中提取关键词的准确性。
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引用次数: 2
Construction of Educational Quality Evaluation Index System Based on Project Management 基于项目管理的教育质量评价指标体系构建
Pub Date : 2020-04-01 DOI: 10.4018/ijisss.2020040105
Yuan-Lin Dong, Shilun Zhang, Yuanlin Huang
Project management is a sub-discipline of management. Using specialized knowledge, skills, tools, and methods in project activities enables the project to meet or exceed set requirements and desired processes under limited resource constraints. Project management is the overall monitoring and control of activities that are successful in achieving a range of goals. This includes planning, scheduling, and maintaining the progress of the activities that make up the project. A project is a one-time task that needs to be completed within a defined resource and within a limited time. Specifically, it can be a project, a service, a research topic, and an activity. Project management education reflects the characteristics of education and can better solve the problem of the quality of education personnel training and the needs of social talents. Project management education is an inevitable choice for reform.
项目管理是管理学的一个分支学科。在项目活动中使用专门的知识、技能、工具和方法,使项目能够在有限的资源约束下满足或超越设定的需求和期望的过程。项目管理是对成功实现一系列目标的活动的全面监视和控制。这包括计划、安排和维护组成项目的活动的进度。项目是一次性的任务,需要在规定的资源和有限的时间内完成。具体来说,它可以是一个项目、一个服务、一个研究主题和一个活动。项目管理教育体现了教育的特点,能较好地解决教育人才培养质量和社会人才需求的问题。项目管理教育是改革的必然选择。
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引用次数: 0
The Influence of Product Quality Differentiation on Telecom Carriers' Collusion 产品质量差异化对电信运营商合谋行为的影响
Pub Date : 2020-04-01 DOI: 10.4018/ijisss.2020040102
Meijuan Li, Qiming Tang
The telecom industry is a typical oligopolistic industry, so telecom carriers are easy to conspire in the course of operation. This article analyzes the influence of product quality differentiation on telecom carrier collusion by constructing a game model. The results show that the critical discount factor that keeps telecom carriers persisting in collusion increases with the decrease of product quality differentiation, that is, the smaller the product quality differentiation is, the harder it is for telecom carriers to adhere to long-term collusion. Conversely, the greater the product quality differentiation is, the greater the risk of a large number of users leaving the network can be when telecom carriers betray the collusion, so they will not easily betray it. Therefore, the product quality differentiation is conducive to the realization and maintenance of telecom carrier collusion. At the same time, telecom carriers that provide different quality products have different incentives for collusion, among which those providing low-quality products are more likely to persist in collusion. What is more, this article also finds that China's telecom industry has great product quality differentiation in the full-service operation, so when telecom carriers pursue the differentiation development of product quality, the government should take corresponding measures to prevent their collusion.
电信行业是典型的寡头垄断行业,电信运营商在经营过程中容易出现合谋行为。本文通过构建博弈模型,分析了产品质量差异化对电信运营商合谋行为的影响。结果表明,随着产品质量差异化程度的降低,电信运营商持续串谋的临界折扣系数增大,即产品质量差异化程度越小,电信运营商持续长期串谋的难度越大。反之,产品质量差异化越大,电信运营商背叛合谋时,大量用户离开网络的风险就越大,也就不会轻易背叛。因此,产品质量差异化有利于电信运营商合谋的实现和维护。同时,提供不同质量产品的电信运营商存在不同的共谋动机,其中提供低质量产品的电信运营商更有可能持续共谋。此外,本文还发现中国电信行业在全业务运营中存在较大的产品质量差异化,因此在电信运营商追求产品质量差异化发展的同时,政府应采取相应的措施防止其相互勾结。
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引用次数: 0
The Impact of Configuration of Ties With Different Types of Actors in an Innovation Network on Technology Newness Based on QCA 基于QCA的创新网络中不同类型行动者关系配置对技术新颖性的影响
Pub Date : 2020-01-01 DOI: 10.4018/ijisss.2020010106
Rui Li, Qiuyan Tao
This paper aims to solve the “paradox” between strength of tie and technology newness from a new perspective. It intends to disclose that technology newness depends on combinations of tie strengths of different types of actors in a network rather than one type of actor's tie strength. To do so, a qualitative comparative analysis is conducted based on 166 knowledge-intensive firms in Beijing Zhongguancun High-Tech Park. Results suggest that there are three combinations of different types of actors' tie strength sufficient for technology newness, and strong tie with firms is a necessary condition for technology newness. Results confirm that tie strength with an individual type of actors have complex trade-off effects and that only specific combinations of tie strength with different types of actors in an innovation network act as sufficient conditions for technology newness. The result tends to show that balanced and scientific management of relationship between focal firms and different actors in a network is of great importance to technology innovation and strategy making.
本文旨在从一个新的视角来解决联系强度与技术新颖性之间的“悖论”。它打算揭示技术新颖性取决于网络中不同类型行为者的联系强度的组合,而不是一种行为者的联系强度。为此,本文以北京中关村高新技术园区166家知识密集型企业为研究对象,进行了定性比较分析。研究结果表明,不同类型行动者的联系强度存在三种足以产生技术新颖性的组合,与企业的强联系是产生技术新颖性的必要条件。研究结果证实,与个体行为主体的联系强度具有复杂的权衡效应,只有与创新网络中不同行为主体的联系强度的特定组合才是技术新颖性的充分条件。研究结果表明,平衡、科学地管理核心企业与网络中不同行为主体之间的关系对技术创新和战略制定具有重要意义。
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引用次数: 0
An Innovative Management Perspective for Organizations through a Reputation Intelligence Management Model 通过声誉智能管理模型为组织提供创新管理视角
Pub Date : 2019-10-01 DOI: 10.4018/ijisss.2019100101
C. Ramos, Ana-María Casado-Molina, J. I. Peláez
Banking companies aiming to maintain their sustainability in financial markets need to develop an integrated management based on the most important intangibles assets of relational capital. Decision- makers need to analyze and understand a huge volume of opinions continuously generated in digital ecosystems about emotions and feelings that their stakeholders associate with the performance and communication of the brand. Current tools of management fail to consider transversal and holistic models, which study the frequency and value of existing relationships between the relational capital and intangible assets. In this research, an innovative management model based on reputation intelligence is proposed. This model incorporates methodology from business intelligence models, through OLAP and data mining techniques, to analyses the complex relationships among intangible assets experience, emotion and attitude. The proposed model was applied to companies in the banking sector and the results obtained permit a conclusion about the kinds of relationships for these intangibles in each bank.
银行公司为了在金融市场上保持其可持续性,需要发展一种以关系资本这一最重要的无形资产为基础的综合管理。决策者需要分析和理解数字生态系统中不断产生的大量关于情感和感受的意见,这些意见与利益相关者与品牌的表现和沟通有关。目前的管理工具没有考虑横向和整体模型,这些模型研究关系资本和无形资产之间存在关系的频率和价值。本文提出了一种基于声誉智能的创新管理模型。该模型结合了商业智能模型的方法,通过OLAP和数据挖掘技术,分析了无形资产、经验、情感和态度之间的复杂关系。所提出的模型应用于银行部门的公司,所获得的结果允许得出关于每家银行中这些无形资产的各种关系的结论。
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引用次数: 3
Multilayer Perceptron New Method for Selecting the Architecture Based on the Choice of Different Activation Functions 基于不同激活函数选择的多层感知机结构选择新方法
Pub Date : 2019-10-01 DOI: 10.4018/ijisss.2019100102
H. Ramchoun, M. J. Idrissi, Y. Ghanou, M. Ettaouil
Multilayer perceptron has a large amount of classifications and regression applications in many fields: pattern recognition, voice, and classification problems. But the architecture choice in particular, the activation function type used for each neuron has a great impact on the convergence and performance. In the present article, the authors introduce a new approach to optimize the selection of network architecture, weights, and activation functions. To solve the obtained model the authors use a genetic algorithm and train the network with a back-propagation method. The numerical results show the effectiveness of the approach shown in this article, and the advantages of the new model compared to the existing previous model in the literature.
多层感知器在模式识别、语音、分类等领域有大量的分类和回归应用。但是结构的选择,特别是每个神经元所使用的激活函数类型对收敛性和性能有很大的影响。在本文中,作者介绍了一种优化网络结构、权重和激活函数选择的新方法。为了求解得到的模型,作者采用遗传算法,并采用反向传播方法对网络进行训练。数值结果表明了本文方法的有效性,以及新模型与文献中已有模型相比的优势。
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引用次数: 2
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