Pub Date : 2023-06-09DOI: 10.1080/10696679.2023.2221443
Breanne A. Mertz, Jennifer A. Locander, Barron W. Brown, William B. Locander
{"title":"Dignity in the workplace: a frontline service employee perspective","authors":"Breanne A. Mertz, Jennifer A. Locander, Barron W. Brown, William B. Locander","doi":"10.1080/10696679.2023.2221443","DOIUrl":"https://doi.org/10.1080/10696679.2023.2221443","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"1 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41562885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-09DOI: 10.1080/10696679.2023.2221441
Fairuz Chowdhury, Srinivasan Swaminathan
{"title":"Does reference-group comparison impact compensatory consumption for bottom of the pyramid (BOP) consumers?","authors":"Fairuz Chowdhury, Srinivasan Swaminathan","doi":"10.1080/10696679.2023.2221441","DOIUrl":"https://doi.org/10.1080/10696679.2023.2221441","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"1 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59877182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-09DOI: 10.1080/10696679.2023.2217487
Andrea Tracogna, Tun-I Hu
{"title":"Channel choices and interaction patterns in continuously provided services: a customer journey perspective","authors":"Andrea Tracogna, Tun-I Hu","doi":"10.1080/10696679.2023.2217487","DOIUrl":"https://doi.org/10.1080/10696679.2023.2217487","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41578177","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-15DOI: 10.1080/10696679.2023.2202861
Kamal Ahmmad, Elizabeth Howlett, Andrew Perkins
{"title":"Into the matrix: collecting psychometric data from consumers immersed in virtual worlds","authors":"Kamal Ahmmad, Elizabeth Howlett, Andrew Perkins","doi":"10.1080/10696679.2023.2202861","DOIUrl":"https://doi.org/10.1080/10696679.2023.2202861","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48536713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-28DOI: 10.1080/10696679.2023.2202860
Muhammad Kashif, M. Udunuwara
{"title":"Redefining brand globalness: an interpretive inquiry","authors":"Muhammad Kashif, M. Udunuwara","doi":"10.1080/10696679.2023.2202860","DOIUrl":"https://doi.org/10.1080/10696679.2023.2202860","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46932969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-07DOI: 10.1080/10696679.2023.2196636
Yiru Wang, Christina A. Kuchmaner
{"title":"Revisiting online reviews: signals of latent reviewer traits mediate the review length-helpfulness relationship","authors":"Yiru Wang, Christina A. Kuchmaner","doi":"10.1080/10696679.2023.2196636","DOIUrl":"https://doi.org/10.1080/10696679.2023.2196636","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46267111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-30DOI: 10.1080/10696679.2023.2191329
Kristin Stewart, Rebeca Perren
{"title":"Social media snap judgments: the effect of social media-based brand cues on purchase intention","authors":"Kristin Stewart, Rebeca Perren","doi":"10.1080/10696679.2023.2191329","DOIUrl":"https://doi.org/10.1080/10696679.2023.2191329","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46383797","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-30DOI: 10.1080/10696679.2023.2191330
Victoria L. Crittenden, W. Crittenden, A. Kemp
{"title":"Influential entrepreneurs and entrepreneurial influencers: are they two sides of the same coin?","authors":"Victoria L. Crittenden, W. Crittenden, A. Kemp","doi":"10.1080/10696679.2023.2191330","DOIUrl":"https://doi.org/10.1080/10696679.2023.2191330","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46253915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-10DOI: 10.1080/10696679.2022.2148111
Vartika Srivastava, Arti D. Kalro, Gaurav Raizada, Dinesh Sharma
{"title":"Beyond stars: role of discrete emotions on online consumer review helpfulness","authors":"Vartika Srivastava, Arti D. Kalro, Gaurav Raizada, Dinesh Sharma","doi":"10.1080/10696679.2022.2148111","DOIUrl":"https://doi.org/10.1080/10696679.2022.2148111","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44310600","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-27DOI: 10.1080/10696679.2022.2159838
Anja Taylor, Helen Jossberger, H. Gruber
{"title":"Purposeful practice as the key to superior sales performance: An exploratory analysis","authors":"Anja Taylor, Helen Jossberger, H. Gruber","doi":"10.1080/10696679.2022.2159838","DOIUrl":"https://doi.org/10.1080/10696679.2022.2159838","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48790303","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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