Pub Date : 2023-01-25DOI: 10.1080/10696679.2022.2158872
Jifei Wu, Yimin Zhu, Xiang Fang, Pramit Banerjee
{"title":"Touch or click? The effect of direct and indirect human-computer interaction on consumer responses","authors":"Jifei Wu, Yimin Zhu, Xiang Fang, Pramit Banerjee","doi":"10.1080/10696679.2022.2158872","DOIUrl":"https://doi.org/10.1080/10696679.2022.2158872","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48728541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-25DOI: 10.1080/10696679.2023.2166535
Samer Elhajjar
{"title":"The current and future state of the marketing management profession","authors":"Samer Elhajjar","doi":"10.1080/10696679.2023.2166535","DOIUrl":"https://doi.org/10.1080/10696679.2023.2166535","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45744556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-25DOI: 10.1080/10696679.2023.2169940
Ashish Kalra, Nakyoung Lee, Riley G. Dugan
{"title":"Exploring antecedents and outcomes of salesperson change agility: a social exchange theory perspective","authors":"Ashish Kalra, Nakyoung Lee, Riley G. Dugan","doi":"10.1080/10696679.2023.2169940","DOIUrl":"https://doi.org/10.1080/10696679.2023.2169940","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46636924","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-25DOI: 10.1080/10696679.2022.2163906
Terence Motsi
{"title":"Are negative marketing events evaluated equally: the role of service characteristics and brand positioning","authors":"Terence Motsi","doi":"10.1080/10696679.2022.2163906","DOIUrl":"https://doi.org/10.1080/10696679.2022.2163906","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44573678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-02DOI: 10.1080/10696679.2021.1988646
E. Apergis
ABSTRACT The present research postulates customers do not necessarily use loyalty cards to gain their rewards. Applying a logit regression on a sample of 1,500 households from the Understanding Society Innovation Panel, this investigation shows that insecure customers about their bank account cash flows are more likely to own a loyalty card. Checking their cash flows frequently acts as a framing effect; thus, Prospect theory will be explored here if it is relevant in the loyalty card context. Drawing from thirteen different loyalty cards and firms, this work verifies the aforementioned insight and whether loyalty card ownership is gender-sensitive.
{"title":"What can monitoring our bank account cash flows say about our loyalty cards?","authors":"E. Apergis","doi":"10.1080/10696679.2021.1988646","DOIUrl":"https://doi.org/10.1080/10696679.2021.1988646","url":null,"abstract":"ABSTRACT The present research postulates customers do not necessarily use loyalty cards to gain their rewards. Applying a logit regression on a sample of 1,500 households from the Understanding Society Innovation Panel, this investigation shows that insecure customers about their bank account cash flows are more likely to own a loyalty card. Checking their cash flows frequently acts as a framing effect; thus, Prospect theory will be explored here if it is relevant in the loyalty card context. Drawing from thirteen different loyalty cards and firms, this work verifies the aforementioned insight and whether loyalty card ownership is gender-sensitive.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"31 1","pages":"18 - 38"},"PeriodicalIF":3.0,"publicationDate":"2023-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45098949","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01Epub Date: 2023-04-14DOI: 10.3389/fitd.2023.1145993
Kennedy O Ogolla, Tevin Onyango, Billiah K Bwana, Moses Y Otiende, Clarence M Mang'era, Benard Ochieng, Maurice O Omolo, John M Mugambi, Ahmed Hassanali, Patrick Omondi, Paul O Mireji
Odor from preferred/non-preferred tsetse fly vertebrate hosts have been exploited in R&D of attractants/repellents of the fly for human and livestock protection. Odors from vertebrate hosts of Glossina austeni and Glossina pallidipes tsetse flies can facilitate formulation of novel attractants effective against G. austeni or improvement of existing attractant blends for G. pallidipes. We compared vertebrate blood meal sources of both fly species at Shimba Hills National Reserve, Kenya, to establish putative preferred host of either species, hence potential source of G. austeni or G. pallidipes specific odors. We trapped sympatric adult flies in 2021 and 2022 using NGU traps/sticky panels baited with POCA, collected their blood meals and characterize the meals using HRM vertebrate 16S rRNA- PCR (for host identification), and compared host profiles using GLM and Fisher's exact tests. We collected 168 and 62 sympatric G. pallidipes and G. austeni with bloodmeal, respectively in 2021 and, 230 and 142 respectively in 2022. In 2021, we identified putative hosts of 65.48 and 69.35 % of the G. pallidipes and G. austeni respectively and 82.61 and 80.28%, respectively in 2022. In 2021, we detected harnessed bushbuck, buffalo, common warthog and cattle putative host bloodmeals, and additionally bushpig and suni antelope bloodmeals in 2022. Putative vertebrate bloodmeal sources were significantly different by tsetse fly species (χ2(1, N=457) = 43.215, p < 0.001) and sampling year (χ2(1, N=457) = 8.044, p = 0.005). Frequency of common warthog bloodmeals was higher in G. pallidipes (65.79 %) than G. austeni (38.60%), and that of suni antelope and harnessed bushbuck putative bloodmeals higher in G. austeni (21.05-28.07%) than in G. pallidipes (6.84 - 17.37%) in 2022. There was an apparent change in putative feeding preference/host choices in both fly species between 2021 and 2022. Host bloodmeals in G. pallidipes or G. austeni predominantly from putative harnessed bushbuck, suni antelope or common warthog reveal these vertebrates with potential odors that can be harnessed and formulated into appropriate attractants for respective species and integrated into routine control regiment for G. pallidipes and/or G. austeni.
在研发用于保护人类和牲畜的采采蝇引诱剂/驱避剂时，已经利用了采采蝇脊椎动物宿主的偏好/非偏好气味。来自舌蝇和舌蝇脊椎动物宿主的气味可以帮助配制出对舌蝇有效的新型引诱剂，或改进现有的舌蝇引诱剂混合物。我们比较了这两种苍蝇在肯尼亚新巴山国家保护区的脊椎动物血餐来源，以确定其中任何一种苍蝇的首选宿主，从而确定 G. austeni 或 G. pallidipes 特定气味的潜在来源。我们在 2021 年和 2022 年使用装有 POCA 诱饵的 NGU 诱捕器/粘板诱捕同域成蝇，收集它们的血餐，并使用 HRM 脊椎动物 16S rRNA- PCR（用于宿主鉴定）分析血餐特征，使用 GLM 和费雪精确检验比较宿主特征。我们在2021年和2022年分别采集了168只和62只同域的G. pallidipes和G. austeni的血餐，分别为230只和142只。2021年，我们分别鉴定出65.48%和69.35%的苍蝇和乌贼的假定宿主，2022年则分别鉴定出82.61%和80.28%的假定宿主。在2021年，我们检测到了套袋野鸭、水牛、普通疣猪和牛的假定宿主血肉，在2022年还检测到了沙猪和苏尼羚的血肉。不同采采蝇种类（χ2(1, N=457) = 43.215, p < 0.001）和采样年份（χ2(1, N=457) = 8.044, p = 0.005）的推定脊椎动物血食来源存在显著差异。2022年，G.pallidipes的普通疣猪血食频率（65.79%）高于G.austeni（38.60%），G.austeni的苏尼羚和马具丛林鹿推定血食频率（21.05-28.07%）高于G.pallidipes（6.84-17.37%）。在 2021 年至 2022 年期间，两种苍蝇的推定取食偏好/寄主选择都发生了明显变化。G.pallidipes或G.austeni的寄主血食主要来自假定的套袋野牛、苏尼羚或普通疣猪，这表明这些脊椎动物具有潜在的气味，可以利用这些气味配制成适合各自物种的引诱剂，并将其纳入G.pallidipes和/或G.austeni的常规防治方案中。
{"title":"Bloodmeal host identities among sympatric <i>Glossina austeni</i> and <i>Glossina pallidipes</i> tsetse flies in Shimba Hills National Reserve, Kwale, Kenya.","authors":"Kennedy O Ogolla, Tevin Onyango, Billiah K Bwana, Moses Y Otiende, Clarence M Mang'era, Benard Ochieng, Maurice O Omolo, John M Mugambi, Ahmed Hassanali, Patrick Omondi, Paul O Mireji","doi":"10.3389/fitd.2023.1145993","DOIUrl":"10.3389/fitd.2023.1145993","url":null,"abstract":"<p><p>Odor from preferred/non-preferred tsetse fly vertebrate hosts have been exploited in R&D of attractants/repellents of the fly for human and livestock protection. Odors from vertebrate hosts of <i>Glossina austeni</i> and <i>Glossina pallidipes</i> tsetse flies can facilitate formulation of novel attractants effective against <i>G. austeni</i> or improvement of existing attractant blends for <i>G. pallidipes.</i> We compared vertebrate blood meal sources of both fly species at Shimba Hills National Reserve, Kenya, to establish putative preferred host of either species, hence potential source of <i>G. austeni</i> or <i>G. pallidipes</i> specific odors. We trapped sympatric adult flies in 2021 and 2022 using NGU traps/sticky panels baited with POCA, collected their blood meals and characterize the meals using HRM vertebrate 16S rRNA- PCR (for host identification), and compared host profiles using GLM and Fisher's exact tests. We collected 168 and 62 sympatric <i>G. pallidipes</i> and <i>G. austeni</i> with bloodmeal, respectively in 2021 and, 230 and 142 respectively in 2022. In 2021, we identified putative hosts of 65.48 and 69.35 % of the <i>G. pallidipes</i> and <i>G. austeni</i> respectively and 82.61 and 80.28%, respectively in 2022. In 2021, we detected harnessed bushbuck, buffalo, common warthog and cattle putative host bloodmeals, and additionally bushpig and suni antelope bloodmeals in 2022. Putative vertebrate bloodmeal sources were significantly different by tsetse fly species (χ<sup>2</sup><sub>(1, N=457)</sub> = 43.215, <i>p</i> < 0.001) and sampling year (χ<sup>2</sup><sub>(1, N=457)</sub> = 8.044, <i>p</i> = 0.005). Frequency of common warthog bloodmeals was higher in <i>G. pallidipes</i> (65.79 %) than <i>G. austeni</i> (38.60%), and that of suni antelope and harnessed bushbuck putative bloodmeals higher in <i>G. austeni</i> (21.05-28.07%) than in <i>G. pallidipes</i> (6.84 - 17.37%) in 2022. There was an apparent change in putative feeding preference/host choices in both fly species between 2021 and 2022. Host bloodmeals in <i>G. pallidipes</i> or <i>G. austeni</i> predominantly from putative harnessed bushbuck, suni antelope or common warthog reveal these vertebrates with potential odors that can be harnessed and formulated into appropriate attractants for respective species and integrated into routine control regiment for <i>G. pallidipes</i> and/or <i>G. austeni</i>.</p>","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10919243/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91232897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-22DOI: 10.1080/10696679.2022.2143380
Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi, M. Zúñiga
{"title":"Impact of consumers’ impulsiveness and variety-seeking traits on self-brand connection and communal-brand connection with high- vs. low-involvement products","authors":"Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi, M. Zúñiga","doi":"10.1080/10696679.2022.2143380","DOIUrl":"https://doi.org/10.1080/10696679.2022.2143380","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48305907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-22DOI: 10.1080/10696679.2022.2144382
T. Bacile
{"title":"Observers’ complaint language perceptions: a new measure to aid social media service recovery evaluations","authors":"T. Bacile","doi":"10.1080/10696679.2022.2144382","DOIUrl":"https://doi.org/10.1080/10696679.2022.2144382","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44367342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-03DOI: 10.1080/10696679.2022.2120013
Ove Oklevik, Herbjørn Nysveen, Per E. Pedersen
{"title":"Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction: a brand engagement perspective","authors":"Ove Oklevik, Herbjørn Nysveen, Per E. Pedersen","doi":"10.1080/10696679.2022.2120013","DOIUrl":"https://doi.org/10.1080/10696679.2022.2120013","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2022-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47648398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-19DOI: 10.1080/10696679.2022.2123348
D. Edmondson, L. Matthews
{"title":"How engaged are your employees?: enhancing engagement through autonomy and skill discretion in today’s changing environment","authors":"D. Edmondson, L. Matthews","doi":"10.1080/10696679.2022.2123348","DOIUrl":"https://doi.org/10.1080/10696679.2022.2123348","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2022-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44183571","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：