Pub Date : 2023-09-18DOI: 10.1080/10696679.2023.2248545
Audhesh K. Paswan, Rajasree K. Rajamma, Qin Sun, Retno Tanding Suryandari
ABSTRACTThe purpose of this study was to investigate the motivations behind consumer intention to volunteer. Intrinsic motivations, attribution of blame, and collective responsibility were examined as antecedents to volunteering intention. In addition, moderating role of attribution of blame and collective responsibility were also explored. Results show that altruistic motvation, social recognition motivation and collective responsibility were positively assocated with intention to volunteer. Interesting moderating relationships were also found in this study. Disclosure statementNo potential conflict of interest was reported by the author(s).
{"title":"Motivational intricacies behind volunteerism","authors":"Audhesh K. Paswan, Rajasree K. Rajamma, Qin Sun, Retno Tanding Suryandari","doi":"10.1080/10696679.2023.2248545","DOIUrl":"https://doi.org/10.1080/10696679.2023.2248545","url":null,"abstract":"ABSTRACTThe purpose of this study was to investigate the motivations behind consumer intention to volunteer. Intrinsic motivations, attribution of blame, and collective responsibility were examined as antecedents to volunteering intention. In addition, moderating role of attribution of blame and collective responsibility were also explored. Results show that altruistic motvation, social recognition motivation and collective responsibility were positively assocated with intention to volunteer. Interesting moderating relationships were also found in this study. Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"166 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135148889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-18DOI: 10.1080/10696679.2023.2258266
Eddie Inyang, Omar S. Itani, Hayam Alnakhli, Juliana White
ABSTRACTValue co-creation has emerged as a way for organizations to gain a competitive advantage and differentiate themselves from the competition. In the literature, a positive link has been found between value co-creation and firm performance. However, the impact of sales team value co-creation on performance has been largely unexplored. This study explores drivers of value co-creation by sales teams and its performance outcomes, with market turbulence as a contingency factor. Using a sample of 201 salespeople in 24 sales teams, the results indicate that when sales teams co-create value with customers, they can increase their sales performance. This effect is magnified when sales teams are working with customers operating in turbulent environments. Disclosure statementNo potential conflict of interest was reported by the author(s).
{"title":"Sales team value co-creation in turbulent markets: the role of team learning and agility","authors":"Eddie Inyang, Omar S. Itani, Hayam Alnakhli, Juliana White","doi":"10.1080/10696679.2023.2258266","DOIUrl":"https://doi.org/10.1080/10696679.2023.2258266","url":null,"abstract":"ABSTRACTValue co-creation has emerged as a way for organizations to gain a competitive advantage and differentiate themselves from the competition. In the literature, a positive link has been found between value co-creation and firm performance. However, the impact of sales team value co-creation on performance has been largely unexplored. This study explores drivers of value co-creation by sales teams and its performance outcomes, with market turbulence as a contingency factor. Using a sample of 201 salespeople in 24 sales teams, the results indicate that when sales teams co-create value with customers, they can increase their sales performance. This effect is magnified when sales teams are working with customers operating in turbulent environments. Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"165 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135148651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-25DOI: 10.1080/10696679.2023.2249213
Wael Nuweihed, O. Trendel
{"title":"The role of informational versus transformational ad appeals in building consumer-based brand equity for low involvement products","authors":"Wael Nuweihed, O. Trendel","doi":"10.1080/10696679.2023.2249213","DOIUrl":"https://doi.org/10.1080/10696679.2023.2249213","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48131641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-22DOI: 10.1080/10696679.2023.2241158
Sudhir Pandey, Sujo Thomas, Viral Bhatt, Ritesh Patel, Vinod Malkar
{"title":"An integrated SEM-ANN-NCA approach to predict the factors influencing CSR authenticity and CRM purchase intentions: an attribution theory perspective","authors":"Sudhir Pandey, Sujo Thomas, Viral Bhatt, Ritesh Patel, Vinod Malkar","doi":"10.1080/10696679.2023.2241158","DOIUrl":"https://doi.org/10.1080/10696679.2023.2241158","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49122138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-28DOI: 10.1080/10696679.2023.2235883
Eugene Cheng-Xi Aw, Raj Agnihotri
{"title":"Influencer marketing research: review and future research agenda","authors":"Eugene Cheng-Xi Aw, Raj Agnihotri","doi":"10.1080/10696679.2023.2235883","DOIUrl":"https://doi.org/10.1080/10696679.2023.2235883","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43812574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-28DOI: 10.1080/10696679.2023.2234598
Ginger Killian, J. Siemens, Anastasia Thyroff, Scott Smith
{"title":"Lean on me: the positive effects of brand resources and brand love during stressful life transitions","authors":"Ginger Killian, J. Siemens, Anastasia Thyroff, Scott Smith","doi":"10.1080/10696679.2023.2234598","DOIUrl":"https://doi.org/10.1080/10696679.2023.2234598","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46129264","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-03DOI: 10.1080/10696679.2022.2076247
Beyza Aksoy, Ayhan Akpınar, Behçet Yalın Özkara
ABSTRACT Around 300 million people are affected by consumption-related psychological disorders. Despite the prominence of this problem, which impacts 1 in every 20 people, the number of studies on consumption-related problems in marketing is limited. Furthermore, although marketing scholarship focuses on identifying antecedents of compulsive buying, the potential variables involved in this complex mechanism are still unknown. For this purpose, this study investigated (1) the mediating role of past-negative time perspective (PNTP) in the effect of neuroticism on compulsive buying behavior (CBB) and (2) the moderating role of consumer’s need for uniqueness (CNFU) on the direct or indirect effects of neuroticism on CBB. In the study using data (n = 666) from a questionnaire survey, the Hayes PROCESS macro was used to perform mediation and moderated mediation analysis. Results demonstrated that consumers’ PNTP partially mediate the impact of neuroticism on CBB. Moreover, moderated mediation analysis showed that the CNFU moderated the pathway between neuroticism and CBB; that is, the path was weaker in the context of a greater need for uniqueness. The study offers an empirical contribution to the international research on compulsive buying behavior, including mediator and moderator variables. The findings are discussed in theoretical and practical insights to better understand compulsive buying behavior and related constructs.
{"title":"The impact of neuroticism on compulsive buying behavior: the mediating role of the past-negative time perspective and the moderating role of the consumer’s need for uniqueness","authors":"Beyza Aksoy, Ayhan Akpınar, Behçet Yalın Özkara","doi":"10.1080/10696679.2022.2076247","DOIUrl":"https://doi.org/10.1080/10696679.2022.2076247","url":null,"abstract":"ABSTRACT Around 300 million people are affected by consumption-related psychological disorders. Despite the prominence of this problem, which impacts 1 in every 20 people, the number of studies on consumption-related problems in marketing is limited. Furthermore, although marketing scholarship focuses on identifying antecedents of compulsive buying, the potential variables involved in this complex mechanism are still unknown. For this purpose, this study investigated (1) the mediating role of past-negative time perspective (PNTP) in the effect of neuroticism on compulsive buying behavior (CBB) and (2) the moderating role of consumer’s need for uniqueness (CNFU) on the direct or indirect effects of neuroticism on CBB. In the study using data (n = 666) from a questionnaire survey, the Hayes PROCESS macro was used to perform mediation and moderated mediation analysis. Results demonstrated that consumers’ PNTP partially mediate the impact of neuroticism on CBB. Moreover, moderated mediation analysis showed that the CNFU moderated the pathway between neuroticism and CBB; that is, the path was weaker in the context of a greater need for uniqueness. The study offers an empirical contribution to the international research on compulsive buying behavior, including mediator and moderator variables. The findings are discussed in theoretical and practical insights to better understand compulsive buying behavior and related constructs.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"31 1","pages":"352 - 367"},"PeriodicalIF":3.0,"publicationDate":"2023-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41450855","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-09DOI: 10.1080/10696679.2023.2217488
Sunil Hazari, S. Talpade, C. Brown
{"title":"Do brand influencers matter on TikTok? A social influence theory perspective","authors":"Sunil Hazari, S. Talpade, C. Brown","doi":"10.1080/10696679.2023.2217488","DOIUrl":"https://doi.org/10.1080/10696679.2023.2217488","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47181962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-09DOI: 10.1080/10696679.2023.2218098
G. Abbasi, Y. Goh, M. Iranmanesh, Francisco J. Liébana‐Cabanillas
{"title":"Determinants of continuous intention to use retail apps: A hybrid PLS-ANN approach","authors":"G. Abbasi, Y. Goh, M. Iranmanesh, Francisco J. Liébana‐Cabanillas","doi":"10.1080/10696679.2023.2218098","DOIUrl":"https://doi.org/10.1080/10696679.2023.2218098","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47637841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-09DOI: 10.1080/10696679.2023.2221442
A. Aruldoss, S. Rana, Satyanarayana Parayitam, B. Gurumurthy
{"title":"Demystifying hedonic shopping motivation and consumer buying behavior during the post-global pandemic: evidence from a developing country","authors":"A. Aruldoss, S. Rana, Satyanarayana Parayitam, B. Gurumurthy","doi":"10.1080/10696679.2023.2221442","DOIUrl":"https://doi.org/10.1080/10696679.2023.2221442","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45383813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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