Pub Date : 2024-06-21DOI: 10.1080/10696679.2024.2361431
Nadine Gurtner, Sebastian Gurtner, Lilian Laub, Anna Zuber, Tina von Däniken
Digital transformation has empowered consumers, but also increased the difficulty of decision making. Lacking a holistic understanding of how digital transformation has changed consumers’ decision-...
{"title":"Same same, but different: consumers’ decision–making process and psychological disempowerment in the digital society","authors":"Nadine Gurtner, Sebastian Gurtner, Lilian Laub, Anna Zuber, Tina von Däniken","doi":"10.1080/10696679.2024.2361431","DOIUrl":"https://doi.org/10.1080/10696679.2024.2361431","url":null,"abstract":"Digital transformation has empowered consumers, but also increased the difficulty of decision making. Lacking a holistic understanding of how digital transformation has changed consumers’ decision-...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"48 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141529803","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-31DOI: 10.1080/10696679.2024.2360199
Trang P. Tran, Seung Hyun Lee, Md Nazmus Sakib
Collaborative consumption has drawn the attention of both managers and researchers. However, the literature focusing on the antecedents and outcomes of brand love in collaborative consumption is no...
协作消费引起了管理者和研究者的关注。然而，关注协作消费中品牌之爱的前因和结果的文献并不多。
{"title":"The effects of customer brand engagement on brand love in sharing economy","authors":"Trang P. Tran, Seung Hyun Lee, Md Nazmus Sakib","doi":"10.1080/10696679.2024.2360199","DOIUrl":"https://doi.org/10.1080/10696679.2024.2360199","url":null,"abstract":"Collaborative consumption has drawn the attention of both managers and researchers. However, the literature focusing on the antecedents and outcomes of brand love in collaborative consumption is no...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"51 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141508998","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-31DOI: 10.1080/10696679.2024.2353717
Jingyi Duan, Jean Brechman
The purpose of this paper is to examine how materialism values of followers affect their purchase intention toward travel and leisure experiences promoted by social media influencers. Three studies...
{"title":"The effects of influencer marketing on purchase intention: exploring the roles of materialism, envy and wishful identification","authors":"Jingyi Duan, Jean Brechman","doi":"10.1080/10696679.2024.2353717","DOIUrl":"https://doi.org/10.1080/10696679.2024.2353717","url":null,"abstract":"The purpose of this paper is to examine how materialism values of followers affect their purchase intention toward travel and leisure experiences promoted by social media influencers. Three studies...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"5 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141529805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-31DOI: 10.1080/10696679.2024.2351901
Neha Rishi, Vinay Sharma, Raj Agnihotri
B2B enterprises seeking growth, expansion, and a broader market presence aim to branch out into the B2C sector. This commentary elaborates on the success of the B2B firms in the B2C space by outlin...
{"title":"Marketing innovation and strategy: enabling the smooth transition from B2B to B2C space","authors":"Neha Rishi, Vinay Sharma, Raj Agnihotri","doi":"10.1080/10696679.2024.2351901","DOIUrl":"https://doi.org/10.1080/10696679.2024.2351901","url":null,"abstract":"B2B enterprises seeking growth, expansion, and a broader market presence aim to branch out into the B2C sector. This commentary elaborates on the success of the B2B firms in the B2C space by outlin...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"19 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141529806","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The need to constantly adapt to the changes in the business environment and selling situations places enormous demands on salespeople. Applying the Job Demands-Resources theory, this study examines...
{"title":"Adaptive selling, anxiety and emotional exhaustion among salespeople","authors":"Aditi Sharma, Vaibhav Chawla, Sridhar Guda, Deva Rangarajan, Anjan Kumar Swain","doi":"10.1080/10696679.2024.2328090","DOIUrl":"https://doi.org/10.1080/10696679.2024.2328090","url":null,"abstract":"The need to constantly adapt to the changes in the business environment and selling situations places enormous demands on salespeople. Applying the Job Demands-Resources theory, this study examines...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"160 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140200962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-01DOI: 10.1080/10696679.2024.2322600
Mikko Vesterinen, Joel Mero, Mika Skippari
This study proposes that the proficient use of big data enables organizations to respond swiftly to market opportunities and threats, leading to positive business outcomes. Drawing on research from...
{"title":"Big data analytics capability, marketing agility, and firm performance: a conceptual framework","authors":"Mikko Vesterinen, Joel Mero, Mika Skippari","doi":"10.1080/10696679.2024.2322600","DOIUrl":"https://doi.org/10.1080/10696679.2024.2322600","url":null,"abstract":"This study proposes that the proficient use of big data enables organizations to respond swiftly to market opportunities and threats, leading to positive business outcomes. Drawing on research from...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"4 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140018494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-01DOI: 10.1080/10696679.2024.2321444
Ratan Kumar, Niva Bhandari, Vibhava Srivastava
This study presents an integrated framework for consumer empowerment, expanding on psychological empowerment and analyzing enablers, determinants, and outcomes in the context of high-involvement pr...
{"title":"Decoding and integrating the facets of consumer empowerment: a study with consumers of high-involvement Product(s)","authors":"Ratan Kumar, Niva Bhandari, Vibhava Srivastava","doi":"10.1080/10696679.2024.2321444","DOIUrl":"https://doi.org/10.1080/10696679.2024.2321444","url":null,"abstract":"This study presents an integrated framework for consumer empowerment, expanding on psychological empowerment and analyzing enablers, determinants, and outcomes in the context of high-involvement pr...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"285 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140018485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-20DOI: 10.1080/10696679.2023.2291713
Priyavrat Sanyal, Rakesh Singh, Ramendra Singh
This study explores the mediating role of knowledge capital repository and inter-firm communication on the relationship between social media adoption by business-to-business (B2B) seller firms and ...
本研究探讨了知识资本库和企业间沟通对企业对企业（B2B）卖方企业采用社交媒体与...
{"title":"Making of a social buyer: the role of knowledge capital authenticity and inter-firm communication in B2B sales situations","authors":"Priyavrat Sanyal, Rakesh Singh, Ramendra Singh","doi":"10.1080/10696679.2023.2291713","DOIUrl":"https://doi.org/10.1080/10696679.2023.2291713","url":null,"abstract":"This study explores the mediating role of knowledge capital repository and inter-firm communication on the relationship between social media adoption by business-to-business (B2B) seller firms and ...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"36 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139925371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-20DOI: 10.1080/10696679.2024.2307889
Carmela Donato, Feray Adıgüzel
Through three survey designs using 15 real eco-labels we explored four design elements on consumers’ attitude toward the eco-label logo, showing that visual complexity, text amount, and green color...
{"title":"The effects of visual design on eco-labels evaluations: guidelines for effective green advertising","authors":"Carmela Donato, Feray Adıgüzel","doi":"10.1080/10696679.2024.2307889","DOIUrl":"https://doi.org/10.1080/10696679.2024.2307889","url":null,"abstract":"Through three survey designs using 15 real eco-labels we explored four design elements on consumers’ attitude toward the eco-label logo, showing that visual complexity, text amount, and green color...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"30 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139925216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-29DOI: 10.1080/10696679.2023.2291709
Tuo Wang, Chanho Song, Michael Y. Hu
This study explores the impacts of the referrer’s risk preference and reward size on the number of referrals and type of friends referred (i.e., tie strength). Risk preference (i.e., appetite for r...
{"title":"The role of risk preference in referral reward programs","authors":"Tuo Wang, Chanho Song, Michael Y. Hu","doi":"10.1080/10696679.2023.2291709","DOIUrl":"https://doi.org/10.1080/10696679.2023.2291709","url":null,"abstract":"This study explores the impacts of the referrer’s risk preference and reward size on the number of referrals and type of friends referred (i.e., tie strength). Risk preference (i.e., appetite for r...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"37 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139756097","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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