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Work Motivation Through the Design of Salesperson Jobs 通过设计销售人员的工作动机
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1985.10754390
Pradeep K. Tyagi
AbstractThe validity of a job diagnostic model to (re)-design salespersons' jobs is investigated. The model purports that a number of core job dimensions and individual differences interact to affect critical psychological states which, in turn, influence work motivation, satisfaction, and performance of people at work. The results indicate that the model holds promise in analyzing salespersons' jobs. Possible managerial implications and limitations are also discussed.
摘要研究了工作诊断模型对销售人员工作(再)设计的有效性。该模型声称,许多核心工作维度和个体差异相互作用,影响关键的心理状态,进而影响人们在工作中的工作动机、满意度和绩效。结果表明,该模型在销售人员工作分析中具有良好的应用前景。还讨论了可能的管理影响和限制。
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引用次数: 11
Key Account Management in the Business to Business Field: The Key Account's Point of View 企业对企业领域的大客户管理:大客户的观点
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1997.10754107
C. Pardo
A research program was set up three years ago at the “Institut de Recherche de l'entreprise” in Lyon. This program is aimed at improving the understanding of industrial key account management. This paper presents the outcomes of one of the studies carried out within this program. It focuses on the perceptions a key account may develop according to the treatment he receives from his supplier. The purpose of this research study is to shed new light on key account management from the key account's point of view. Until now, indeed, except for a few works (see for example the recent report from McDonald, Millman and Rogers [1996]) the literature on key account management has been focused on the supplier perspective. In other words, the aim of the great majority of the studies was to discuss the characteristics, the implications, the evolutions of a supplier from the moment he decided to implement a key account management program. Today, given the maturity that researchers are beginning to acquire on the subjec...
三年前,里昂的“企业研究所”(Institut de Recherche de l’enterprise)设立了一个研究项目。该计划旨在提高对工业大客户管理的理解。本文介绍了在该计划中进行的一项研究的结果。它关注的是一个关键客户可能根据他从供应商那里得到的待遇而产生的看法。本研究的目的是从大客户的角度对大客户管理有新的认识。事实上,到目前为止,除了少数作品(例如McDonald, Millman和Rogers[1996]最近的报告)外,关于大客户管理的文献一直集中在供应商的角度上。换句话说,绝大多数研究的目的是讨论供应商从决定实施大客户管理计划的那一刻起的特征、影响和演变。今天,考虑到研究人员在这一课题上开始取得的成熟……
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引用次数: 45
Increasing the Utility of the Application Blank: Relationship Between Job Application Information and Subsequent Performance and Turnover of Salespeople 增加应聘空白的效用:应聘信息与销售人员后续绩效及离职的关系
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1992.10753916
M. Gable, C. Hollon, F. Dangello
This article determines if data on the employment application form can help predict applicants who will be good performers and not likely to voluntarily terminate their employment once hired. The results of the analyses indicate a two-stage selection procedure. Step one identifies high performers; step two identifies high performers with a propensity to remain with the firm. Findings are discussed in the context of the research, and implications are provided for salesforce management.
本文确定就业申请表上的数据是否可以帮助预测哪些申请人表现良好,并且一旦被雇用就不太可能主动终止雇佣关系。分析结果表明了一个两阶段的选择过程。第一步,识别优秀员工;第二步,确定高绩效员工是否愿意留在公司。研究结果在研究的背景下进行了讨论,并为销售人员管理提供了启示。
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引用次数: 13
Survival Analysis: A New Approach to Analyzing Sales Force Retention 生存分析:分析销售人员保留的新方法
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1989.10754521
W. Moncrief, R. Hoverstad, G. H. Lucas
This paper examines the problems associated with traditional methodologies used to study turnover. Existing empirical research findings rely on “cross sectional window designs”. This paper describes design flaws in the traditional approaches and demonstrates how the flaws may have affected the validity of previous studies.Survival analysis is introduced and discussed as a valuable tool for sales force turnover research. Survival analysis traces the survival function of new hires over time. This study presents data from a large national insurance firm to introduce the methodology of survival analysis, and traces the retention of insurance sales agents over a two year period. The effect of independent variables on rentention using survival analysis is shown by examining effect of sales productivity on retention rates.
本文探讨了与传统方法有关的问题,这些方法用于研究人员流动。现有的实证研究结果依赖于“截面窗设计”。本文描述了传统方法中的设计缺陷,并演示了这些缺陷如何影响先前研究的有效性。本文介绍并讨论了生存分析作为销售人员离职研究的一个有价值的工具。生存分析随着时间的推移追踪新员工的生存功能。本研究以一家大型全国性保险公司的数据为基础,引入生存分析的方法,并在两年的时间内追踪保险销售代理人的保留率。使用生存分析的自变量对留存率的影响是通过检验销售生产率对留存率的影响来显示的。
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引用次数: 7
Selling and Sales Management in Action: Attitudes and Applications of Quotas by Sales Executives and Sales Managers 销售和销售管理在行动:销售主管和销售经理对配额的态度和应用
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1991.10753879
D. J. Good, R. W. Stone
A survey of 186 sales managers and executives revealed that in setting sales quotas, factors such as the sales territory and the support provided by the manager were considered more important than the past performance of the sales representative. As would be expected, in an inspection of general opinions about sales quotas, the managers demonstrated a preference for linking the sales quota to the compensation of the salesperson.
一项对186名销售经理和高管的调查显示,在制定销售配额时,销售区域和经理提供的支持等因素被认为比销售代表过去的表现更重要。正如所料,在对有关销售配额的普遍意见的调查中,经理们表现出倾向于将销售配额与销售人员的薪酬联系起来。
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引用次数: 6
Organizational Behavior Modification: A General Motivational Tool for Sales Management 组织行为修正:销售管理的通用激励工具
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1986.10754427
R. A. Scott, J. E. Swan, M. E. Wilson, Jenny J. Roberts
AbstractHow sales managers can effectively use rewards to shape the behavior or salespeople is the theme of this article. Organizational Behavior Modification specifies how rewards can be used to guide behavior. It has been tested and positive results have been found for a number of sales applications. The essential concepts of that method are explained and illustrations of sales force applications for each major concept are provided. A model for using the method in sales management is proposed. The fundamental purpose of this article is to convey a clear understanding of the technique to the practicing sales manager.
销售经理如何有效地利用奖励来塑造销售人员的行为是本文的主题。组织行为修正规定了如何使用奖励来指导行为。它已经过测试,并在许多销售应用中发现了积极的结果。解释了该方法的基本概念,并提供了每个主要概念的销售人员应用实例。提出了在销售管理中应用该方法的模型。这篇文章的根本目的是传达一个清晰的理解技术的实践销售经理。
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引用次数: 6
The Fortune 500 Companies' Selection Criteria for Promotion to First Level Sales Management: An Empirical Study 世界500强企业晋升一级销售管理的选择标准:实证研究
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1989.10754535
DonaldB. Guest, Havva J. Meric
Since marketing, and particularly selling activities, determine the sources and size of a company's revenue, factors which vitally affect sales force performance are matters of crucial importance to corporate management.Predicting how a newly appointed first level sales manager will perform in the new leadership task remains a difficult problem and the determination and use of selection criteria appears not to be clearly defined in the literature. Previous research has identified desirable attributes as selection criteria though typically these are neither ranked in importance nor as attributes that “can be developed later through training/experience” or be “innate to the person selected.” This research focused upon the selection criteria and practices of the Fortune 500 companies in selecting/appointing their first level sales managers. The results revealed that (i) the Fortune 500 human resource managers are in agreement with the findings of previous research with regard to which personality and charact...
由于市场营销,特别是销售活动,决定了公司收入的来源和规模,因此对销售人员绩效有重要影响的因素对公司管理至关重要。预测新任命的一级销售经理将如何在新的领导任务中表现仍然是一个难题,选择标准的确定和使用似乎没有在文献中明确定义。先前的研究已经确定了理想的属性作为选择标准,尽管通常这些属性既不重要,也不是“可以通过以后的培训/经验发展”或“被选中的人天生的”属性。本研究的重点是财富500强公司在选择/任命他们的一级销售经理的选择标准和做法。研究结果显示:(1)财富500强的人力资源经理与之前的研究结果一致,即哪种人格和性格……
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引用次数: 10
The Effect of Salesforce Behavior on Customer Satisfaction: An Interactive Framework 销售人员行为对顾客满意的影响:一个互动框架
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1991.10753875
Dhruv Grewal, Arun Sharma
Salesforce behavior can have a significant effect on customer satisfaction. This paper presents a conceptual framework examining the impact of the salesforce policy on customer satisfaction. Within the context of the framework, it is suggested that salespeople and sales managers can increase customer satisfaction through adaptive selling behavior and by developing customer feed-back systems respectively. Testable propositions are suggested for future research, and potential managerial implications of the research are discussed. The paper emphasizes that the determination and improvement of customer satisfaction should be essential goals of salesforce management.
Salesforce的行为对客户满意度有显著的影响。本文提出了一个概念框架,考察了销售人员政策对客户满意度的影响。在此框架下,建议销售人员和销售经理分别通过适应性销售行为和开发客户反馈系统来提高客户满意度。为未来的研究提出了可检验的命题,并讨论了研究的潜在管理意义。本文强调客户满意度的确定和提高应该是销售团队管理的基本目标。
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引用次数: 95
Selecting Appropriate Sales Quota Plan Structures and Quota-Setting Procedures 选择合适的销售配额计划结构和配额设置程序
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1997.10754078
R. Darmon
The typical objective of a sales quota-bonus plan (QBP) is to enhance salespeople's performance by granting them a bonus when they reach a prespecified performance level (a sales quota), set higher than the performance level they would achieve otherwise. Even though QBPs are short-term plans, they have long-run profit impacts through their effects on a sales force morale and feelings of equity (or inequity). This is why devising sales quota plans has always been a difficult task. This paper's objective is to discuss how different QBP structures and related quota setting procedures are likely to be selected by management, depending on such situational characteristics as management's objectives, constraints, and available (or collectible) information.
销售配额-奖金计划(QBP)的典型目标是,当销售人员达到预定的业绩水平(销售配额)时,通过授予他们奖金来提高销售人员的业绩,该业绩水平设定得高于他们本来可以达到的业绩水平。尽管qbp是短期计划,但通过对销售队伍士气和公平(或不公平)感觉的影响,它们具有长期的利润影响。这就是制定销售配额计划一直是一项艰巨任务的原因。本文的目的是讨论管理层如何根据管理层的目标、约束和可用(或可收集)信息等情境特征,选择不同的QBP结构和相关的配额设置程序。
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引用次数: 13
Selling & Sales Management in Action: Leadership Through Quality 销售和销售管理的行动:领导通过质量
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1990.10753814
J. F. Tanner
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引用次数: 0
期刊
Journal of Personal Selling and Sales Management
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