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The Power of Persuasion: Lessons in Personal Selling from the White House 《说服的力量:来自白宫的个人销售经验
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1992.10753923
E. Mayo, L. Jarvis
Those Presidents who historians agree have been most successful have been able to sell themselves and their programs to many different constituencies. They have recognized that effective leadership requires many of the same skills as effective personal selling. The experiences of those who have worked in the Oval Office underscore some of the simple but often forgotten lessons of personal selling, and this article catalogs some of the most important of these.
历史学家认为,那些最成功的总统能够向许多不同的选民推销自己和他们的计划。他们已经认识到,有效的领导需要许多与有效的个人销售相同的技能。在椭圆形办公室工作的人的经历强调了一些简单但经常被遗忘的个人销售经验,本文列出了其中最重要的一些。
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引用次数: 3
Examining the Roles of Telemarketing in Selling Strategy 考察电话营销在销售策略中的作用
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1989.10754531
W. Moncrief, S. Shipp, C. Lamb, D. Cravens
A conceptual framework for examining the roles of telemarketing in selling strategy is proposed. A typology of telemarketing jobs is developed and related to face-to-face selling jobs. Important telemarketing strategy issues are examined from managerial and research perspectives. Finally, research propositions are presented and discussed.
提出了一个概念框架,用于检查电话营销在销售策略中的作用。电话营销工作的一种类型被开发出来,与面对面的销售工作有关。重要的电话营销策略问题检查从管理和研究的角度。最后,提出了研究建议并进行了讨论。
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引用次数: 10
Selling and Sales Management in Action—Sales Management Students vs. Business Practitioners: Ethical Dilemmas and Perceptual Differences 行动中的销售与销售管理——销售管理学生与商业从业者:伦理困境与知觉差异
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1991.10753869
Debra A. Haley
Although there is much controversy regarding the teaching of ethics in our universities today, ethical dilemmas are a part of the reality of the sales force. This study examines the differences in the perceptions of sales management students and practitioners in an ethical situation. The results suggest that gender does have an impact on the severity of the consequences and that there are significant differences between the perceptions of practitioners and sales management students.
尽管在我们今天的大学里关于道德教学有很多争议,但道德困境是销售人员现实的一部分。本研究考察了销售管理专业学生和从业人员在道德状况下的认知差异。结果表明,性别确实对后果的严重程度有影响,并且从业人员和销售管理专业学生之间的看法存在显著差异。
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引用次数: 3
Transformational Leadership: An Initial Investigation in Sales Management 变革型领导:销售管理的初步研究
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1995.10754018
Alan J. Dubinsky, F. Yammarino, M. A. Jolson, W. D. Spangler
Numerous conceptual and empirical articles in sales management emphasize the influence sales managers can have on various job-related responses of sales personnel, such as job satisfaction, motivation, and performance. When examining this issue, the preponderance of literature has considered a leadership style where sales managers clarify for and communicate to salespeople the selling role and indicate to them how they can receive valued organizational rewards in exchange for successful performance (i.e., “transactional leadership”). Recent research in organizational behavior has found that an alternate leadership approach—”transformational leadership”—can engender improved work-related responses of employees over those produced through transactional leadership. This paper reports results of a study, however, which found that a transactional approach may be preferable to a transformational style for enhancing salespeople's affective and behavioral responses.
许多关于销售管理的概念和实证文章都强调了销售经理对销售人员的各种工作相关反应的影响,如工作满意度、动机和绩效。在研究这个问题时,多数文献都考虑了一种领导风格,销售经理向销售人员阐明并传达销售角色,并告诉他们如何通过成功的表现获得有价值的组织奖励(即“交易型领导”)。最近对组织行为学的研究发现,另一种领导方式——“变革型领导”——比交易型领导更能激发员工对工作的反应。然而,本文报告了一项研究的结果,该研究发现,交易型方法可能比转型型风格更能提高销售人员的情感和行为反应。
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引用次数: 179
Salesperson Motivation to Perform and Job Satisfaction: A Sales Contest Participant Perspective 销售人员的工作动机和工作满意度:一个销售竞赛参与者的视角
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1988.10754489
R. F. Beltramini, K. Evans
Salespeople's perceptions of a program of sales contests offered by several organizations over time are empirically assessed, and related to both sales performance and job satisfaction. The results suggest variability in attitudes toward contest benefits, goals, rewards, budget, themes, timing and frequency, and outcomes. Conclusions and managerial implications are discussed. The authors gratefully acknowledge the support of the Direct Selling Education Foundation in this project. Special thanks to Marlene Futterman.
随着时间的推移,销售人员对几个组织提供的销售竞赛计划的看法进行了经验评估,并与销售业绩和工作满意度有关。结果表明,人们对比赛利益、目标、奖励、预算、主题、时间和频率以及结果的态度存在差异。讨论了结论和管理意义。作者非常感谢直销教育基金会对这个项目的支持。特别感谢Marlene Futterman。
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引用次数: 19
Unravelling Criteria for Assessing the Performance of Salespeople: A Causal Analysis 销售人员绩效评估标准的拆解:因果分析
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1988.10754480
Ramon A. Avila, Edward F. Fern, O. Mann
AbstractIn the past, academic research on sales force performance has used either objective performance data or subjective managerial ratings to measure sales performance. Consistent with corporate practices, objective and subjective performance measures were used in this research project. The relationships among three components of performance: specific task behaviors, specific goal achievement and overall performance were examined. A casual analysis suggests that managerial evaluations of overall sales performance are influenced by their perceptions of specific selling behaviors and the degree to which sales people attain specified performance goals.
过去,对销售人员绩效的学术研究要么使用客观的绩效数据,要么使用主观的管理等级来衡量销售业绩。与企业实践相一致,本研究项目采用了客观和主观的绩效衡量标准。考察了具体任务行为、具体目标实现与整体绩效的关系。一项偶然的分析表明,管理者对整体销售业绩的评价受到他们对特定销售行为的看法以及销售人员达到特定绩效目标的程度的影响。
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引用次数: 21
Role Stress, Work-Family Conflict and Emotional Exhaustion: Inter-Relationships and Effects on Some Work-Related Consequences 角色压力、工作-家庭冲突和情绪耗竭:相互关系及其对工作相关后果的影响
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1997.10754079
James S. Boles, Mark W. Johnston, J. Hair
Recent research demonstrates that attitudes toward the workplace are influenced by both work and non-work domains. This study examines the inter-relationships of role conflict, role ambiguity, work-family conflict, emotional exhaustion, job satisfaction and propensity to leave in a sales environment. Results indicate that: role conflict is significantly related to emotional exhaustion; work-family conflict is significantly related to both emotional exhaustion and job satisfaction; and, that emotional exhaustion and job satisfaction are related to salesperson propensity to leave. These results support other research indicating the conflict between the work and home domains is highly related to important workplace attitudes and perceptions and suggests that work-family conflict should be included in models examining employee response to the effects of stress.
最近的研究表明,对工作场所的态度受到工作和非工作领域的影响。本研究探讨销售环境中角色冲突、角色模糊、工作-家庭冲突、情绪耗竭、工作满意度和离职倾向的相互关系。结果表明:角色冲突与情绪耗竭显著相关;工作-家庭冲突对情绪耗竭和工作满意度均有显著影响;而且,情绪耗竭和工作满意度与销售人员离职倾向有关。这些结果支持了其他研究,表明工作和家庭领域之间的冲突与重要的工作场所态度和观念高度相关,并建议工作-家庭冲突应包括在检查员工对压力影响的反应的模型中。
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引用次数: 270
Rapport Building for Salespeople: A Neuro-Linguistic Approach 销售人员关系的建立:神经语言学方法
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1983.10754353
W. Nickels, Robert F. Everett, R. Klein
AbstractRecently a powerful new technique for teaching salespeople how to establish rapport has emerged from the behavioral sciences. The technique is called Neuro-Linguistic Programming (NLP). One...
摘要近年来,行为科学领域出现了一种教授销售人员如何建立人际关系的新方法。这种技术被称为神经语言程序设计(NLP)。一个……
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引用次数: 30
Attributes and Behaviors of Salespeople Preferred by Buyers: High Socializing vs. Low Socializing Industrial Buyers 买家偏好的销售人员属性与行为:高社会化与低社会化工业买家
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1993.10753934
Gene Brown, Ünal Ö. Boya, N. Humphreys, R. Widing
A random sample of purchasing agents was surveyed and split into two groups based on their socializing behavior. These two groups differ as to the importance of various salesperson attributes and behaviors. It was also found that “high” socializers tend to engage in after-hour meetings and discuss non-business related topics more so than “low” socializers. In addition, “high” socializers tend to be younger, provide more time for sales meetings, have less tenure, and are more likely to be found in smaller purchasing departments compared to “low” socializers. Other findings and implications are discussed and areas for further research are suggested.
我们随机抽取了一批采购人员,根据他们的社交行为将他们分成两组。这两组不同的重要性,各种销售人员的属性和行为。研究还发现,与“低级”社交者相比,“高级”社交者更倾向于参加下班后的会议,讨论与业务无关的话题。此外,“高级”社交者往往更年轻,有更多时间参加销售会议,任期更短,与“低级”社交者相比,他们更有可能在较小的采购部门工作。讨论了其他发现和影响,并提出了进一步研究的领域。
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引用次数: 13
Older Salespeoples' Role in Retail Encounters 年长销售人员在零售接触中的角色
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1998.10754147
Jikyeong Kang, J. Hillery
The study investigated the role of older salespeople for serving older customers, specifically within the retail sales encounter, in two phases (Phase I of focus group interviews and Phase II of survey research). For each phase of the study, differences in customers' attitudes toward older and younger retail salespeople were examined. In general, older customers had more favorable attitudes toward older retail salespeople than toward younger salespeople. The study also demonstrated that greater favorability is not felt for younger sales personnel by younger customers. In fact, both older and younger customers indicated that older retail sales personnel showed more interest in helping them, were more likely to provide clothing information, and showed more respect for them as customers.
该研究分两个阶段(第一阶段是焦点小组访谈,第二阶段是调查研究)调查了老年销售人员在为老年客户服务方面的作用,特别是在零售销售中。在研究的每个阶段,顾客对年长和年轻的零售人员的态度的差异被检查。总的来说,年龄较大的顾客对年龄较大的销售人员的态度比对年轻的销售人员的态度更有利。研究还表明,年轻的顾客并没有对年轻的销售人员产生更大的好感。事实上,年龄较大和较年轻的顾客都表示,年龄较大的零售人员更有兴趣帮助他们,更有可能提供服装信息,并对他们作为顾客表现出更多的尊重。
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引用次数: 15
期刊
Journal of Personal Selling and Sales Management
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