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Leadership, Decision Making and Performance of Sales Managers: A Multi-Level Approach 销售经理的领导、决策和绩效:多层次方法
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1996.10754060
Frederick A. Russ, Kevin M. Mcneilly, J. Comer
What distinguishes high performing sales managers from those whose performance is lower? Based on data collected from first-level sales managers, their superiors, and over 400 sales reps reporting to them, high performing managers exhibit more transactional and transformational leadership. Low performing managers are more avoidant and less rational in their decision making styles. Reps supervised by high performing managers exhibit less role stress, more satisfaction, and greater loyalty.
是什么区别高绩效的销售经理和低绩效的销售经理?根据从一级销售经理、他们的上级和向他们汇报的400多名销售代表那里收集的数据,高绩效经理表现出更多的交易型和变革型领导。低绩效管理者在决策风格上更倾向于回避,更不理性。在高绩效经理的监督下,销售代表表现出更少的角色压力、更高的满意度和更高的忠诚度。
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引用次数: 82
The Identification of Selling Abilities Needed for Missionary Type Sales 传教士式销售所需销售能力的识别
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1990.10753833
Dan C. Weilbaker
This field study using salespeople, sales managers, and physicians identified 14 abilities necessary for successful pharmaceutical salespeople, the prototypical missionary sales position. Six of the abilities were identified by all three parties and make up the core requirements while one ability was recognized by physicians and not the other two groups. Finally, this research offers suggestions, based on the 14 identified abilities, for recruiting and sales training efficiencies to improve salesperson performance.
这项对销售人员、销售经理和医生进行的实地研究,确定了成功的制药销售人员(典型的传教士销售职位)所必需的14种能力。其中六种能力是由三方共同确定的,构成了核心要求,而一种能力是由医生认可的,而其他两组则没有。最后,本研究基于这14种能力,提出了招聘和销售培训效率的建议,以提高销售人员的绩效。
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引用次数: 25
Personal Selling And Transactional/Transformational Leadership 个人销售和交易型/变革型领导
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1997.10754097
B. Bass
Selling and leadership both involve influence, so much of what is known about the new paradigm of transactional and transformational leadership can be suggested for enhancing the effectiveness of selling. Thus, as with transformational leadership, selling will be more effective when salespersons are both emotionally and intellectually appealing as well as considerate of their customers' needs. As with transactional leadership, salespersons will be more effective if they are clear about how the customer profits from concurrence with the salespersons' efforts and ensure that the benefits occur. Effective salespersons arrange to keep up-to-date with the customer's problems and needs. Salespersons can also exert important influence on colleagues inside and outside their firms.
销售和领导都涉及到影响力,所以很多关于交易型和变革型领导的新范式的知识都可以被用来提高销售的有效性。因此,就像变革型领导一样,当销售人员在情感上和智力上都具有吸引力,并考虑到客户的需求时,销售将更加有效。与交易型领导一样,如果销售人员清楚地知道客户如何从与销售人员的合作中获利,并确保这些利益发生,那么他们的工作效率就会更高。有效的销售人员安排及时了解客户的问题和需求。销售人员也可以对公司内外的同事产生重要影响。
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引用次数: 159
A Framework for Classifying Concepts of and Research on the Personal Selling Process 个人销售过程概念分类与研究框架
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1984.10754376
R. Reeves, H. Barksdale
AbstractA parsimonious conceptual framework is presented to facilitate organization and comparison of the various approaches to personal selling. Implications for managers and researchers, as well as suggestions for future directions in personal selling research, are discussed.
摘要:本文提出了一个简洁的概念框架,以便于组织和比较各种个人销售方法。本文讨论了对管理者和研究者的启示,以及对个人销售研究未来发展方向的建议。
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引用次数: 10
Behavioral Self-Management as a Supplement to External Sales Force Controls 行为自我管理作为外部销售人员控制的补充
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1990.10753831
D. Sauers, J. Hunt, Kenneth E. Bass
Salesforce control systems tend to focus on outcomes rather than behaviors. The use and effectiveness of behavior-based control systems is limited, particularly with industrial sales-people, who generally operate in the field much of the time where their behavior cannot be closely observed or supervised by management. The authors propose Behavioral Self-Management (BSM) as a means of controlling the methods salespeople use to achieve results. Specific BSM techniques applicable to selling and strategies for encouraging salespeople to engage in self- management are reviewed.
Salesforce控制系统倾向于关注结果而不是行为。基于行为的控制系统的使用和有效性是有限的,特别是对于工业销售人员,他们通常大部分时间在现场操作,他们的行为不能被管理人员密切观察或监督。作者提出行为自我管理(BSM)作为一种手段来控制销售人员使用的方法来实现结果。具体的BSM技术适用于销售和策略,鼓励销售人员从事自我管理。
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引用次数: 19
A Conceptualization of the Functions and Roles of Formalized Selling and Buying Teams 形式化销售和采购团队的功能和角色的概念化
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1995.10754020
Dawn Deeter-Schmelz, R. Ramsey
In today's ever-changing business environment, teamwork has emerged as a requirement for success. As industry faces this paradigm shift, a formal team structure is emerging that goes beyond that proposed by previous selling/buying center researchers. Accordingly, a conceptualization of the functions and roles of these formalized selling and buying teams is proposed as a starting point for future investigations. The movement toward formal self-directed teams is explored, updated definitions of the selling and buying teams are proposed, and the functions and roles of each team are reviewed. Key constructs and organizational implications also are discussed.
在当今瞬息万变的商业环境中,团队合作已经成为成功的必要条件。随着行业面临这种范式转变,一种正式的团队结构正在出现,它超越了以前销售/购买中心研究人员提出的结构。因此,建议将这些正式的销售和购买团队的功能和角色概念化,作为未来调查的起点。本文探讨了走向正式的自我指导团队的运动,提出了销售和购买团队的最新定义,并回顾了每个团队的功能和角色。还讨论了关键结构和组织含义。
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引用次数: 26
Impact of Sex Role Differences Upon The Frame of Reference: of Male and Female Residential Real Estate Salespeople in Their Evaluation of Career Opportunities 性别角色差异对男女住宅房地产销售人员职业机会评价参照系的影响
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1981.10754194
C. K. Gibson, D. Cochran, D. Epley
AbstractThe influence of sex-role stereotyping upon employee performances for job rewards has been researched in great depth. Little work has been done with men and women in a commissioned sales field. This study examines the influence of sex-role stereotyping upon the communication frame of reference and upon the evaluation of a career opportunity through two new hypotheses. Evidence was found that a sex-role identity and stereotyping can influence the frame of reference and the quality of information about a career.
摘要性别角色刻板印象对员工工作奖励绩效的影响已被深入研究。在委托销售领域,很少有男性和女性的工作。本研究通过两个新的假设,探讨性别角色刻板印象对沟通参考框架和职业机会评价的影响。有证据表明,性别角色认同和刻板印象会影响职业信息的参考框架和质量。
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引用次数: 7
Effective Interpersonal Listening and Personal Selling 有效的人际倾听和个人推销
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1993.10753935
Stephen B. Castleberry, C. Shepherd
Although widely recognized as essential to success, little research has focused on effective listening skills in the personal selling context. This paper reviews effective listening as seen in existing sales and communication literature. Further, it presents both a cognitive process model of the interpersonal listening process and a model that explicates the relationship between listening, adaptive selling and sales performance. In addition, a series of research priorities and research propositions are presented to stimulate future research.
虽然人们普遍认为倾听是成功的关键,但很少有研究关注在个人销售环境中有效的倾听技巧。本文回顾了在现有的销售和传播文献中所看到的有效倾听。提出了人际倾听过程的认知过程模型和人际倾听、适应性销售与销售绩效之间关系的模型。此外,本文还提出了一系列的研究重点和研究主张,以激励未来的研究。
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引用次数: 89
Optimism and Street-Smarts: Identifying and Improving Salesperson Intelligence 乐观和街头智慧:识别和提高销售人员的智慧
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1999.10754179
H. Sujan
Based on Sternberg's (1985) theory of human intelligence, the nature of salespeople's street-smarts—one of three aspects of intelligence this theory defines—is evaluated. It is suggested that salespeople's adapting to their environment, selecting to be in a more appropriate environment and shaping or molding their environment, the three elements of street-smarts, all contribute significantly to not only their performance but also their happiness (satisfaction). Further, it is suggested that although there may be a tendency among salespeople to focus on just one of the three aspects, because people like doing what they are best at, a balance among the three aspects of street-smart intelligence is more desirable. The motivational and personality roots of these forms of intelligence are also examined. Optimistic thinking is suggested to be a core, individual characteristic that fosters salespeople's street-smarts. Consequently, while recruiting salespeople sales management ought to evaluate the optimistic te...
根据Sternberg(1985)的人类智力理论,对销售人员的街头智慧(该理论定义的智力的三个方面之一)的本质进行了评估。研究表明,销售人员对环境的适应,选择一个更合适的环境,塑造或塑造他们的环境这三个要素,不仅对他们的业绩,而且对他们的幸福感(满意度)都有很大的影响。此外,研究表明,尽管销售人员可能倾向于只关注三个方面中的一个,因为人们喜欢做他们最擅长的事情,但在街头智慧的三个方面之间保持平衡更可取。这些形式的智力的动机和人格根源也进行了检查。乐观思维被认为是培养销售人员街头智慧的核心个人特征。因此,在招聘销售人员时,销售管理人员应该评估乐观的人。
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引用次数: 34
A Scale for Source Credibility; Validated in the Selling Context 信息源可信度量表;在销售环境中验证
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1981.10754191
Edwin K. Simpson, R. Kahler
AbstractContributions from the research include: (1) the development of a validated scale to measure the perception of source credibility in personal selling; (2) understanding the underlying dimensions of the perception of source credibility in the selling context; (3) identification of the Sociability factor for the first time in source credibility research; and (4) recognition of the credibility implications associated with salesperson's title.
摘要本研究的贡献包括:(1)编制了一套有效的测量人员销售中信息源可信度感知的量表;(2)了解销售情境中来源可信度感知的潜在维度;(3)首次在信息源可信度研究中识别出社交性因素;(4)认识到与销售人员头衔相关的可信度含义。
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引用次数: 25
期刊
Journal of Personal Selling and Sales Management
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