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Selling & Sales Management in Action: Why Do Salespeople Fail? 销售与销售管理:为什么销售人员会失败?
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1989.10754536
Mark W. Johnston, J. Hair, James S. Boles
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引用次数: 9
Selling & Sales Management in Action: Assessment Center Selection of Sales Representatives 销售与销售管理在行动:评估中心选择的销售代表
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1987.10754448
C. P. Fleenor
(1987). Selling & Sales Management in Action: Assessment Center Selection of Sales Representatives. Journal of Personal Selling & Sales Management: Vol. 7, No. 1, pp. 57-59.
(1987)。销售与销售管理在行动:评估中心选择的销售代表。《个人销售与销售管理》,第七卷,第1期,第57-59页。
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引用次数: 3
Hiring and Promotion Policies in Sales Force Management: Some Antecedents and Consequences 销售队伍管理中的雇佣和晋升政策:一些前因后果
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1993.10753944
Shankar Ganesan, Barton A. Weitz, G. John
The conceptual framework developed in this paper suggests that firms hire salespeople at the entry level and promote salespeople from within the organization to sales management positions, when their sales tasks involve transaction specific skills and they have difficulty hiring salespeople. Hiring at entry level and promotion from within increase salespeople's trust in the organization, and reduce sales force turnover and opportunistic behavior. A test of the framework using survey data collected from 161 firms indicates that firms tend to promote from within when salespeople possess transaction specific skills. Hiring salespeople at the entry level results in greater level of mutual trust between the sales force and the firm and less opportunistic behavior by the salespeople.
本文提出的概念框架表明,当企业的销售任务涉及交易特定技能且难以招聘到销售人员时,企业会在入门级招聘销售人员,并将组织内部的销售人员提升到销售管理职位。从入门级招聘和从内部晋升增加了销售人员对组织的信任,减少了销售人员的流动率和机会主义行为。利用从161家公司收集的调查数据对该框架进行的测试表明,当销售人员拥有交易特定技能时,公司倾向于从内部提拔。在入门级招聘销售人员可以提高销售人员与公司之间的相互信任,减少销售人员的机会主义行为。
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引用次数: 17
Salesperson Evaluation: A Systematic Structure for Reducing Judgmental Biases 销售人员评价:减少判断偏差的系统结构
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1991.10753866
J. Gentry, J. Mowen, Lori H. Tasaki
Cognitive biases affect the evaluation of performance in all managerial areas, and the evaluation of sales personnel is especially problematic due to its unique nature. A model of the sales force evaluation process is presented and is used to provide a framework for discussing common biases affecting the expectations of the sales manager. Suggestions are made as to how one can mitigate the effects of the use of sub-optimal decision heuristics, and propositions are presented with the intent of noting future areas of study.
认知偏差影响着所有管理领域的绩效评估,由于其独特性,对销售人员的评估尤其成问题。提出了销售人员评估过程的模型,并使用该模型为讨论影响销售经理期望的常见偏见提供了框架。关于如何减轻使用次优决策启发式的影响,提出了建议,并提出了建议,目的是注意未来的研究领域。
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引用次数: 19
The Persuasive Effect of Salesperson Credibility: Conceptual and Empirical Examination 销售人员可信度的说服效应:概念与实证检验
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1990.10753850
Arun Sharma
There has been extensive research on the effect of source credibility on persuasion in social psychology. This paper suggests that some of the research on source credibility in social psychology may not be valid in a personal selling situation. Thus, in a personal selling situation, relationships between buyer's prior expectations and effect of salesperson credibility are proposed and tested experimentally. Some direct effects of salesperson credibility were observed which were as suggested by social psychology research. However, inverse persuasive effects of salesperson credibility predicted by social psychology research were not observed. Managerial implications of the research are suggested and directions for future research proposed.
信息源可信度对说服的影响在社会心理学中得到了广泛的研究。本文认为,社会心理学中一些关于信息源可信度的研究在个人销售情境中可能并不有效。因此,在个人销售情境下,我们提出了买方先前期望与销售人员可信度效果之间的关系,并进行了实验检验。研究发现,销售人员的信誉度会产生一些直接影响,这些影响与社会心理学研究结果一致。然而,并没有观察到社会心理学研究预测的销售员信誉度的反向说服效应。最后提出了研究的管理意义,并提出了未来研究的方向。
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引用次数: 50
The Role of Accent on the Credibility and Effectiveness of the Salesperson 口音对销售人员可信度和有效性的作用
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1991.10753857
J. Tsalikis, Oscar W. DeShields, Michael S. Latour
The study focuses on assessing the impact of a salesperson's accent on people's perception of his effectiveness, including credibility, competence, friendliness, and intentions to buy. One hundred and forty-six students listened to tape recordings of three presenters speaking with Greek-accented English and three presenters speaking with standard American accent. The message was a hypothetical sales pitch for a VCR. The results indicate that, for an American audience, a sales pitch in standard American accent evoked more favorable judgments on all measured dimensions than Greek-accented English.
这项研究的重点是评估销售人员的口音对人们对其有效性的看法的影响,包括可信度、能力、友好程度和购买意愿。146名学生听了三名演讲人带希腊口音的英语和三名带标准美国口音的英语的录音。这条信息是一种假想的录像机推销。结果表明,对于美国观众来说,用标准的美国口音进行的推销在所有测量维度上都比用希腊口音进行的推销更能引起好感。
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引用次数: 64
Selling and Sales Management in Action: The Constructs of Sales Coaching: Supervisory Feedback, Role Modeling and Trust 销售与行动中的销售管理:销售辅导的建构:主管反馈、角色塑造与信任
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1998.10754120
Jon M. Hawes, Gregory A. Rich
Sales coaching has long been cited by sales professionals as a critically important means used by sales managers to enhance the performance of their salespeople. A review of a number of popular press articles and books indicates that practitioners typically discuss sales coaching as a multidimensional activity consisting of three core constructs: supervisory feedback, role modeling, and salesperson trust in manager. This article defines and examines the three sales coaching constructs in detail, reviewing the most recent academic theory and research in order to more precisely understand how and why sales coaching is effective.
长期以来,销售专业人士一直认为销售教练是销售经理用来提高销售人员业绩的一种至关重要的手段。对一些流行的新闻文章和书籍的回顾表明,从业者通常将销售指导视为一种多维活动,由三个核心结构组成:主管反馈、角色建模和销售人员对经理的信任。本文详细地定义和检验了三种销售指导结构,回顾了最新的学术理论和研究,以便更准确地理解销售指导是如何有效的以及为什么有效。
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引用次数: 54
Salesperson Selection In Multinational Corporations: An Empirical Study 跨国公司销售人员选择的实证研究
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1989.10754523
John S. Hill, Meg G. Birdseye
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引用次数: 11
Industrial Sales Force Selection: Current Knowledge and Needed Research 工业销售人员的选择:当前的知识和需要的研究
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1981.10754209
W. Johnston, M. Cooper
AbstractSelection of sales force members is a critical function of sales management from both time and financial perspectives, yet little published research specific to this function exists in the marketing and sales management literature. Research in personnel selection has emphasized examination of the relative importance of a few variables in a single decision context. This approach does not consider the possible effects of the multi-decision process presently used in sales force selection. This article presents a conceptual framework of the selection process, reviews the marketing, sales management, and relevant personnel selection literature, and considers necessary future research directions.
摘要从时间和财务的角度来看,销售人员的选择是销售管理的一个关键功能,但在市场营销和销售管理文献中很少有针对这一功能的研究。人事选择的研究强调了在单一决策背景下对几个变量的相对重要性的检验。这种方法没有考虑目前在销售人员选择中使用的多决策过程可能产生的影响。本文提出了选择过程的概念框架,回顾了市场营销、销售管理和相关人员选择的文献,并考虑了未来必要的研究方向。
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引用次数: 8
Female College Student Interest in a Sales Career: A Comparison 女大学生对销售职业的兴趣:比较
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1986.10754411
Robert W. Cook, Timothy P. Hartman
AbstractFemale and male undergraduate students attending three universities were surveyed to determine their comparative interest in a career in sales. In general, females and males agreed on the attributes associated with a selling career. Yet females rated a selling career significantly lower in terms of preference as compared to males. Females were found to have a significantly stronger preference for careers in public relations, advertising, and retail management than their male counterparts. The implications of this negative female bias towards a sales career are discussed, and areas for further research are suggested.
摘要本研究调查了三所大学的男女本科生,以确定他们对销售职业的比较兴趣。总的来说,女性和男性在销售职业的相关属性上是一致的。然而,与男性相比,女性对销售职业的偏好要低得多。研究发现,与男性相比,女性对公共关系、广告和零售管理等职业的偏好明显更强。讨论了女性对销售职业的负面偏见的影响,并提出了进一步研究的领域。
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引用次数: 22
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Journal of Personal Selling and Sales Management
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