A four-state study of pharmacy buying decision-makers' satisfaction with drug wholesaler services is reported. Based on service descriptors identified in focus groups and critical incident study, a questionnaire as developed and mailed to pharmacy buying decision makers in selected market areas. Pharmacies were randomly selected using pharmacy type and location straw. Three types of scales were used to measure dimensions of service importance/ satisfaction, attitudes toward the wholesaler and its service personnel and general service quality. Importance and satisfaction ratings are reported for pharmacy types and locations. Relationship among importance, satisfaction, service quality, and attributes of the firm and its service personnel are described
{"title":"Pharmacy Satisfaction with Drug Wholesaler Services","authors":"P. Grussing, H. Hatoum, Gregory Zaborniak","doi":"10.3109/J058V08N03_06","DOIUrl":"https://doi.org/10.3109/J058V08N03_06","url":null,"abstract":"A four-state study of pharmacy buying decision-makers' satisfaction with drug wholesaler services is reported. Based on service descriptors identified in focus groups and critical incident study, a questionnaire as developed and mailed to pharmacy buying decision makers in selected market areas. Pharmacies were randomly selected using pharmacy type and location straw. Three types of scales were used to measure dimensions of service importance/ satisfaction, attitudes toward the wholesaler and its service personnel and general service quality. Importance and satisfaction ratings are reported for pharmacy types and locations. Relationship among importance, satisfaction, service quality, and attributes of the firm and its service personnel are described","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"122 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2011-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82210021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The objective of this study was to measure the change in subjects' shopping patterns for nonprescription products after the subjects were enrolled in a managed health care organization where the provision of pharmaceutical services was limited to the organization's in-house pharmacies or a network of preferred provider cornmunity pharmacies. Before enrollment, the prescription and nonprescription shopping patterns of members in the staff and group models were similar. After enrollment, staff model members switched to the in-house pharmacy for prescription services, but their shopping patterns for nonprescription products changed very little. After enrollment, group model members' prescription and nonprescription products shopping patterns changed very little. Reported changes in shopping patterns for nonprescription products for members in both models were due mainly to moving or convenience. The conclusion was that enrollment in a managed health care organization caused minimal direct change in the nonpr...
{"title":"Pharmacy Products Shopping Patterns of Members Before and After Joining a Large Managed Health Care Plan: A Pilot Study","authors":"G. R. Donehew","doi":"10.3109/J058V06N03_03","DOIUrl":"https://doi.org/10.3109/J058V06N03_03","url":null,"abstract":"The objective of this study was to measure the change in subjects' shopping patterns for nonprescription products after the subjects were enrolled in a managed health care organization where the provision of pharmaceutical services was limited to the organization's in-house pharmacies or a network of preferred provider cornmunity pharmacies. Before enrollment, the prescription and nonprescription shopping patterns of members in the staff and group models were similar. After enrollment, staff model members switched to the in-house pharmacy for prescription services, but their shopping patterns for nonprescription products changed very little. After enrollment, group model members' prescription and nonprescription products shopping patterns changed very little. Reported changes in shopping patterns for nonprescription products for members in both models were due mainly to moving or convenience. The conclusion was that enrollment in a managed health care organization caused minimal direct change in the nonpr...","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"31 1","pages":"21-32"},"PeriodicalIF":0.0,"publicationDate":"2011-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76909146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Logistic regression analysis was used to relate consumer characteristics to the probability of selecting a traditional independent, a prescription-oriented, or a mass-merchandise pharmacy. Being younger and purchasing OTCs and non-health-related purchases at the same location were significant factors in the model to predict patronage of a mass-merchandise pharmacy. Residence in a more affluent neighborhood, a higher level of educational attainment, and older age were significant predictors in the model for traditional independents. Gender, insurance coverage, and number of prescriptions were not significant predictors. Further analysis found differences between patrons of two mass-merchandise subgroups; this supports the contention that consumers do not perceive mass-merchandise pharmacies to be a homogeneous group. Future research is needed to develop better models using other predictors of pharmacy preference, including attitudes and beliefs, and to explore alternative ways to categorize community pharm...
{"title":"Predictors of Community Pharmacy Preference: A Logistic Regression Analysis of Consumers' Socioeconomic and Shopping Characteristics","authors":"E. Lipowski","doi":"10.3109/J058V06N02_05","DOIUrl":"https://doi.org/10.3109/J058V06N02_05","url":null,"abstract":"Logistic regression analysis was used to relate consumer characteristics to the probability of selecting a traditional independent, a prescription-oriented, or a mass-merchandise pharmacy. Being younger and purchasing OTCs and non-health-related purchases at the same location were significant factors in the model to predict patronage of a mass-merchandise pharmacy. Residence in a more affluent neighborhood, a higher level of educational attainment, and older age were significant predictors in the model for traditional independents. Gender, insurance coverage, and number of prescriptions were not significant predictors. Further analysis found differences between patrons of two mass-merchandise subgroups; this supports the contention that consumers do not perceive mass-merchandise pharmacies to be a homogeneous group. Future research is needed to develop better models using other predictors of pharmacy preference, including attitudes and beliefs, and to explore alternative ways to categorize community pharm...","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"29 1","pages":"43-61"},"PeriodicalIF":0.0,"publicationDate":"2011-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84628259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pharmaceutical marketing has evolved in response to changing forces in the health care environment. Several parties now have a substantial interest in how and why specific pharmaceutical products are prescribed. In response, direct-to-consumer advertising (DTCA) of prescription drugs has gained considerable popularity. This paper reviews the DTCA marketing campai n designed and implemented by the Upjohn Company for Rogaine® (topical minoxidil). The actual and potential advantages and disadvantages of this new marketing strategy are identified and recommendations are made for future marketing efforts.
{"title":"Direct-to-Consumer Advertising","authors":"L. Ruby, M. Montagne","doi":"10.3109/J058v06n02_03","DOIUrl":"https://doi.org/10.3109/J058v06n02_03","url":null,"abstract":"Pharmaceutical marketing has evolved in response to changing forces in the health care environment. Several parties now have a substantial interest in how and why specific pharmaceutical products are prescribed. In response, direct-to-consumer advertising (DTCA) of prescription drugs has gained considerable popularity. This paper reviews the DTCA marketing campai n designed and implemented by the Upjohn Company for Rogaine® (topical minoxidil). The actual and potential advantages and disadvantages of this new marketing strategy are identified and recommendations are made for future marketing efforts.","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"13 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2011-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80687180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Older Adults and Generic Drugs","authors":"A. P. Wolfgang, M. Perri","doi":"10.3109/J058v05n03_08","DOIUrl":"https://doi.org/10.3109/J058v05n03_08","url":null,"abstract":"","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"13 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2011-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77880746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Need for Guidelines in Pharmaceutical Promotion","authors":"J. Gans","doi":"10.3109/J058V07N01_13","DOIUrl":"https://doi.org/10.3109/J058V07N01_13","url":null,"abstract":"","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2011-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86855829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Direct to the Consumer Advertising","authors":"Kenneth R. Feather","doi":"10.3109/J058V01N02_12","DOIUrl":"https://doi.org/10.3109/J058V01N02_12","url":null,"abstract":"","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"114 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2011-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87644408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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