{"title":"Consumer Patronage for Pharmaceutical Services","authors":"George Joyce, C. W. Hubbard","doi":"10.3109/J058V03N01_02","DOIUrl":"https://doi.org/10.3109/J058V03N01_02","url":null,"abstract":"","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2011-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83208582","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Predictors of Self-Monitoring of Blood Pressure by Older Adults with Hypertension","authors":"S. Coons, Mitzi M. S. Johnson","doi":"10.3109/J058V06N02_07","DOIUrl":"https://doi.org/10.3109/J058V06N02_07","url":null,"abstract":"","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2011-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88374083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
There is little information in the published literature concerning the interaction between drug wholesalers and generic drug manufacturers and distributors. The purpose of this study is to identify and quantify the attributes and services which drug wholesalers look for in generic drug suppliers whose products they stock. A survey was sent to 136 wholesale drug firms, and 81 responses were received. The evaluable responses were analyzed to determine the average importance rating of 31 potential attributes of a generic drug supplier, in addition to background information. The incidence of drug product recalls, liability insurance, and the generic drug supplier's reputation were found to be as important as price to the drug wholesaler in his selection of generic product lines.
{"title":"Drug Wholesalers and the Generic Drug Industry","authors":"K. Summers, Gerard Wood, A. K. Gumbhir","doi":"10.3109/J058v01n03_08","DOIUrl":"https://doi.org/10.3109/J058v01n03_08","url":null,"abstract":"There is little information in the published literature concerning the interaction between drug wholesalers and generic drug manufacturers and distributors. The purpose of this study is to identify and quantify the attributes and services which drug wholesalers look for in generic drug suppliers whose products they stock. A survey was sent to 136 wholesale drug firms, and 81 responses were received. The evaluable responses were analyzed to determine the average importance rating of 31 potential attributes of a generic drug supplier, in addition to background information. The incidence of drug product recalls, liability insurance, and the generic drug supplier's reputation were found to be as important as price to the drug wholesaler in his selection of generic product lines.","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"44 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2011-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88374086","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
New entrants to the prescription drug retailing market threaten the traditional forms of pharmaceutical retailers, the chains and the independents. If these firms are to survive, they must adapt to their changing environment. Environmental Management is a strategic approac a suggesting that firms can adapt by changing the environment in which they operate, instead of merely reacting to it. The marketing implications of eight strategic management actions, based on this principle, are applied to the pharmaceutical retailing situation. These are: Competitive Aggression, Public Relations/Voluntary Action, Dependence Development, LegalPolitical Action, Co-optation, Contracting, Coalition, and Domain Selection.
{"title":"Strategic Alternatives for Traditional Pharmacists","authors":"F. Franzak, M. Little, D. Pitta","doi":"10.3109/J058V03N02_05","DOIUrl":"https://doi.org/10.3109/J058V03N02_05","url":null,"abstract":"New entrants to the prescription drug retailing market threaten the traditional forms of pharmaceutical retailers, the chains and the independents. If these firms are to survive, they must adapt to their changing environment. Environmental Management is a strategic approac a suggesting that firms can adapt by changing the environment in which they operate, instead of merely reacting to it. The marketing implications of eight strategic management actions, based on this principle, are applied to the pharmaceutical retailing situation. These are: Competitive Aggression, Public Relations/Voluntary Action, Dependence Development, LegalPolitical Action, Co-optation, Contracting, Coalition, and Domain Selection.","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"13 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2011-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75803549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A random digit dialing telephone interview of 558 respondents from the State of Georgia was conducted to determine consumer awareness, purchase patterns, and information sources for switched OTC drugs. Seventy-seven percent of consumers expressed knowledge of the availability of the new nonprescription drugs. Generally, more educated, wealthier Caucasian consumers were most likely to be aware of new OTC drugs. Most consumers had purchased a switched product within the last six months. Younger, better educated, wealthier consumers were most likely to have purchased a switched product. A majority of consumers stated that they would ask a pharmacist, rather than a physician or someone else, if they needed information about a switched product. Preference for the pharmacist as an information source was highest among younger, better educated, wealthier consumers.
{"title":"The Prescription to Nonprescription Switch","authors":"J. Kotzan, N. Carroll, M. Perri, J. Fincham","doi":"10.3109/J058V02N01_04","DOIUrl":"https://doi.org/10.3109/J058V02N01_04","url":null,"abstract":"A random digit dialing telephone interview of 558 respondents from the State of Georgia was conducted to determine consumer awareness, purchase patterns, and information sources for switched OTC drugs. Seventy-seven percent of consumers expressed knowledge of the availability of the new nonprescription drugs. Generally, more educated, wealthier Caucasian consumers were most likely to be aware of new OTC drugs. Most consumers had purchased a switched product within the last six months. Younger, better educated, wealthier consumers were most likely to have purchased a switched product. A majority of consumers stated that they would ask a pharmacist, rather than a physician or someone else, if they needed information about a switched product. Preference for the pharmacist as an information source was highest among younger, better educated, wealthier consumers.","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"34 1","pages":"43-61"},"PeriodicalIF":0.0,"publicationDate":"2011-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73661857","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Research indicates that consumers desire more information on prescription drugs and related illnesses than is currently provided. This study examined consumer attitudes toward direct to consumer prescription drug advertising for prescription drugs. One hundred fifty-five patients were mailed on two separate occasions ads for two (unknown to them) hypothetical prescription medications. The ads were mailed at ten and three days prior to a regularly scheduled office visit with their usual physician. Patient behavior with respect to the ads was recorded during the office visits, by the physicians. Consumer characteristics were measured by questionnaires following the office visit. Results indicate that 8.4% of patients responded by asking their physician questions about drugs in the experimental ads. Consumer attitudes toward the ads were favorable. Respondents approved of the direct ads, believed they provided useful information, expressed a right to have the information, and would like to see more direct pr...
{"title":"Direct to Consumer Prescription Drug Advertising","authors":"Matthew Perri, W. Michael Dickson","doi":"10.3109/J058V02N01_02","DOIUrl":"https://doi.org/10.3109/J058V02N01_02","url":null,"abstract":"Research indicates that consumers desire more information on prescription drugs and related illnesses than is currently provided. This study examined consumer attitudes toward direct to consumer prescription drug advertising for prescription drugs. One hundred fifty-five patients were mailed on two separate occasions ads for two (unknown to them) hypothetical prescription medications. The ads were mailed at ten and three days prior to a regularly scheduled office visit with their usual physician. Patient behavior with respect to the ads was recorded during the office visits, by the physicians. Consumer characteristics were measured by questionnaires following the office visit. Results indicate that 8.4% of patients responded by asking their physician questions about drugs in the experimental ads. Consumer attitudes toward the ads were favorable. Respondents approved of the direct ads, believed they provided useful information, expressed a right to have the information, and would like to see more direct pr...","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"351 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2011-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76580000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Drug wholesaling has greatly altered in the ast thirty ears. These changes have occurred in terms of sale (w g ich have gecome more mm lex), services (which have become more specialized), ownership Pfcw locally owned companies today), and merchandise mix (much broader). It is suggested that better exchange of ideas between retailer and wholesaler are needed, that wholesalers support retail pharmacy research and that wholesaler-sponsored clerk training programs are needed.
{"title":"Changes in the Wholesale Drug Industry","authors":"R. A. Brusadin","doi":"10.3109/J058V03N02_11","DOIUrl":"https://doi.org/10.3109/J058V03N02_11","url":null,"abstract":"Drug wholesaling has greatly altered in the ast thirty ears. These changes have occurred in terms of sale (w g ich have gecome more mm lex), services (which have become more specialized), ownership Pfcw locally owned companies today), and merchandise mix (much broader). It is suggested that better exchange of ideas between retailer and wholesaler are needed, that wholesalers support retail pharmacy research and that wholesaler-sponsored clerk training programs are needed.","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"53 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2011-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86722429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Protecting Patients From Themselves","authors":"Ronald L. Williams","doi":"10.3109/J058V01N02_16","DOIUrl":"https://doi.org/10.3109/J058V01N02_16","url":null,"abstract":"","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2011-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87817716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Payment Policy Procedures and the Health Care Consumer","authors":"J. Wagner","doi":"10.3109/J058V08N04_06","DOIUrl":"https://doi.org/10.3109/J058V08N04_06","url":null,"abstract":"","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2011-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83576299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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