{"title":"Rx-to-OTC","authors":"Mickey C. Smith","doi":"10.3109/J058V08N03_01","DOIUrl":"https://doi.org/10.3109/J058V08N03_01","url":null,"abstract":"","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"19 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2011-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73517473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Developing a Managed Care Customer Focus","authors":"J. F. Doherty","doi":"10.3109/J058V08N04_07","DOIUrl":"https://doi.org/10.3109/J058V08N04_07","url":null,"abstract":"","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"32 1","pages":"65-75"},"PeriodicalIF":0.0,"publicationDate":"2011-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73515217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A study was conducted to estimate the prevalence of substance abuse among pharmacists and to assess the relationship benveen job stress and substance abuse potential. Data was gathered via a four-page questionnaire which was mailed to 1,400 pharmacists across the United States. Data from the Hohann-Lumry substance abuse screening scale indicated that 17.2 percent of the pharmacists would be class~fied as high likelihood substance abusers; males were approximately twice as likely as females to be so classified. Frequency of exposure to 11 potentially stressful job situations was related significantly to substance abuse potential. Several suggestions are made for reducing job stress and substance abuse among pharmacists.
{"title":"Substance Abuse Potential and Job Stress","authors":"A. P. Wolfgang, J. S. Korek","doi":"10.3109/J058V01N04_05","DOIUrl":"https://doi.org/10.3109/J058V01N04_05","url":null,"abstract":"A study was conducted to estimate the prevalence of substance abuse among pharmacists and to assess the relationship benveen job stress and substance abuse potential. Data was gathered via a four-page questionnaire which was mailed to 1,400 pharmacists across the United States. Data from the Hohann-Lumry substance abuse screening scale indicated that 17.2 percent of the pharmacists would be class~fied as high likelihood substance abusers; males were approximately twice as likely as females to be so classified. Frequency of exposure to 11 potentially stressful job situations was related significantly to substance abuse potential. Several suggestions are made for reducing job stress and substance abuse among pharmacists.","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"10 1","pages":"61-73"},"PeriodicalIF":0.0,"publicationDate":"2011-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88484119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study explored the social portrayal of people in OTC drug advertisements in magazines. A content analysis of 167 OTC drug advertisements was performed. The results suggest that the portrayal of people in OTC drug advertisements did not differ siwficantly from the portrayal of people in advertising in general. However, OTC drug advertisements were unique in depicting people of the same age group, in touching distance, and in more frequent use of outdoor settings. OTC drug advertisements tend to portray racial and ethnic minorities less frequently.
{"title":"The Social Portrayal of People in OTC Drug Advertising: A Content Analysis of Magazine Advertisements","authors":"Kumar C. Rallapalli, Mickey C. Smith, G. Stone","doi":"10.3109/J058V08N02_08","DOIUrl":"https://doi.org/10.3109/J058V08N02_08","url":null,"abstract":"This study explored the social portrayal of people in OTC drug advertisements in magazines. A content analysis of 167 OTC drug advertisements was performed. The results suggest that the portrayal of people in OTC drug advertisements did not differ siwficantly from the portrayal of people in advertising in general. However, OTC drug advertisements were unique in depicting people of the same age group, in touching distance, and in more frequent use of outdoor settings. OTC drug advertisements tend to portray racial and ethnic minorities less frequently.","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"24 1","pages":"111-126"},"PeriodicalIF":0.0,"publicationDate":"2011-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75075780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study employs Palrnore's levels of analysis method to examine toiletries data from the 1979 and 1989 Simmons Market Research Bureau databases. The responses of "adults," "males," and "females" were analyzed according to Palrnore's method. It was found that age effects are predominant in explaining the usage of toiletry products.
{"title":"A Model for the Study of Usage Data","authors":"J. Bonnici, W. Fredenberger","doi":"10.3109/J058V07N03_05","DOIUrl":"https://doi.org/10.3109/J058V07N03_05","url":null,"abstract":"This study employs Palrnore's levels of analysis method to examine toiletries data from the 1979 and 1989 Simmons Market Research Bureau databases. The responses of \"adults,\" \"males,\" and \"females\" were analyzed according to Palrnore's method. It was found that age effects are predominant in explaining the usage of toiletry products.","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"109 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2011-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80536375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study examined the convergent validity between importance measures derived from conjoint analysis and from process-tracing techniques under differing levels of situational involvement and task complexity. A randomized design was conducted in which a sample of 48 physicians indicated preferences for hypothetical drugs. The Mouselab program was used to monitor subjects' search order, proportion of information searched, and proportion of time spent. Spearman's coefficient was used to assess the level of agreement between importance measures. Results indicated a low level of agreement between conjoint utility weights and processtracing measures. The correlations were not affected by changes in situational involvement but were affected by changes in task complexity. Higher correlations were found in the highcomplexity task than in the low-complexity task. The low convergent validity may be attributed to the different processes involved in information acquisition and integration.
{"title":"Assessing Drug Attribute Importance","authors":"V. Chinburapa, L. Larson","doi":"10.3109/J058V07N04_02","DOIUrl":"https://doi.org/10.3109/J058V07N04_02","url":null,"abstract":"This study examined the convergent validity between importance measures derived from conjoint analysis and from process-tracing techniques under differing levels of situational involvement and task complexity. A randomized design was conducted in which a sample of 48 physicians indicated preferences for hypothetical drugs. The Mouselab program was used to monitor subjects' search order, proportion of information searched, and proportion of time spent. Spearman's coefficient was used to assess the level of agreement between importance measures. Results indicated a low level of agreement between conjoint utility weights and processtracing measures. The correlations were not affected by changes in situational involvement but were affected by changes in task complexity. Higher correlations were found in the highcomplexity task than in the low-complexity task. The low convergent validity may be attributed to the different processes involved in information acquisition and integration.","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"436 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2011-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74775779","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Beyond the Rift","authors":"Jonathan C. Peck","doi":"10.1300/J058V18N02_09","DOIUrl":"https://doi.org/10.1300/J058V18N02_09","url":null,"abstract":"","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"145 1","pages":"91-103"},"PeriodicalIF":0.0,"publicationDate":"2008-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76873153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Disease is the Enemy","authors":"J. O'brien","doi":"10.1300/J058V18N02_08","DOIUrl":"https://doi.org/10.1300/J058V18N02_08","url":null,"abstract":"","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"6 1","pages":"75-89"},"PeriodicalIF":0.0,"publicationDate":"2008-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81190325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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