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Soy sauce and vanilla odors improve balance ability in children 酱油和香草味改善儿童的平衡能力
IF 2 3区 农林科学 Q2 Agricultural and Biological Sciences Pub Date : 2023-08-21 DOI: 10.1111/joss.12871
Junichi Inatomi, Kiwa Yasuoka, Hideaki Takebayashi, Yutaka Yano, Satoko Kataoka, Masahiro Yamaguchi

Olfactory stimulation promotes motor activity in adults. However, the effect of odor stimulation on children's motor activity is not well understood. In this study, given the importance of feeding behavior in children, and the involvement of balance ability in that behavior, we examined the effects of soy sauce and vanilla odors, as food-related olfactory stimuli, on balance ability in 67 healthy, normal developing children aged 3–6 years. The participants were randomly divided into water (control), soy sauce, and vanilla groups, and their balance ability was assessed before and after olfactory stimulation using the Functional Reach Test (FRT). The results showed that the soy sauce and vanilla odor exposure extended the reaching distance and forward shift in the center of gravity in the FRT, indicating that food odors improved the balance ability of children.

Practical Applications

We have shown that soy sauce and vanilla odors improve balance ability in children. Such odor stimulation could be useful for children with cerebral palsy who have balance disorders. A better understanding of the neural mechanisms that link olfactory stimulation with motor activity will facilitate the therapeutic application of odors for children with motor disorders.

嗅觉刺激促进成人的运动活动。然而,气味刺激对儿童运动活动的影响尚不清楚。在本研究中,考虑到儿童喂养行为的重要性,以及平衡能力在该行为中的参与,我们研究了酱油和香草气味作为食物相关嗅觉刺激对67名3-6岁健康正常发育儿童平衡能力的影响。将受试者随机分为水组(对照组)、酱油组和香草组,采用功能到达测试(FRT)评估嗅觉刺激前后的平衡能力。结果表明,暴露在酱油和香草气味中,儿童在FRT中的触碰距离和重心前移都有所延长,说明食物气味提高了儿童的平衡能力。我们已经证明,酱油和香草的气味可以提高儿童的平衡能力。这种气味刺激可能对有平衡障碍的脑瘫儿童有用。更好地了解嗅觉刺激与运动活动之间的神经机制,将有助于气味对运动障碍儿童的治疗应用。
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引用次数: 0
The effect of visual deprivation on basic taste modalities 视觉剥夺对基本味觉模式的影响
IF 2 3区 农林科学 Q2 Agricultural and Biological Sciences Pub Date : 2023-08-19 DOI: 10.1111/joss.12869
Emilia Leszkowicz, Patrycja Szymanek, Ewelina Pych, Joanna Danielczuk, Sylwia Skąpska, Artur H. Świergiel

In this pilot study, the effects of temporary visual deprivation on sensitivity to the basic tastes in normal sighted subjects were assessed. The sip-and-spit method to assess taste recognition thresholds was applied. The recognition thresholds of five basic tastes were assessed in two conditions: when the participants were blindfolded and when their blindfolds were removed and their eyes were open. In the blindfolded condition, the recognition threshold for sweet taste (saccharose) was lower than in the eyes open condition (means: 2.49 g/L vs. 3.80 g/L, p = .046). For bitter taste, a similar tendency was observed, but the difference did not reach statistical significance (means: 0.11 g/L vs. 0.13 g/L, p = .078). No difference in taste recognition thresholds between these two conditions were noted for salty, sour, and umami. Thus, the impact of temporary visual deprivation on taste experience seems stronger for sweet than for other taste modalities.

Practical Applications

Our pilot study suggests potential applications, for example, re-evaluating sugar content in foods served in dim/dark environments, like cinemas or blind cafés where food is consumed in total darkness. The sweet taste recognition threshold for saccharose being lower by 1.3 g/L in dark surroundings than in lit environments may become an incentive for beverages/snacks/desserts producers to lower sugar content. Coco-Cola Original Taste has 10.6 g of sugar/100 mL, and a 1-L Coca-Cola serving (one of the cinema-sized beverages) contains 106 g of sugar (22 teaspoons). An appropriate reduction of sugar in such beverages should not change their taste/palatability, and may benefit consumers and producers (Valicente et al., 2023, Journal of Sensory Studies, 38(1), e12803). For instance, Coca-Cola/Coke is produced by mixing a relevant syrup with water and adding CO2 (Coca-Cola Original Taste/Zero Sugar/Cherry, etc.); producing an additional syrup with lower than original sugar content seems feasible for a company regularly introducing new products to the market.

在这项初步研究中,评估了暂时性视觉剥夺对正常视力受试者对基本味觉敏感性的影响。应用啜吐法评估味觉识别阈值。在两种情况下评估了五种基本口味的识别阈值:当参与者被蒙上眼睛时,以及当他们的眼罩被摘下并睁开眼睛时。在蒙眼条件下,甜味(蔗糖)的识别阈值低于睁眼条件下(平均值:2.49 g/L与3.80 g/L,p = .046)。对于苦味,观察到类似的趋势,但差异没有达到统计学意义(平均值:0.11 g/L与0.13 g/L,p = .078)。咸味、酸味和鲜味在这两种条件下的味觉识别阈值没有差异。因此,与其他味觉模式相比,甜味对味觉体验的暂时视觉剥夺影响似乎更强。我们的试点研究提出了潜在的应用,例如,重新评估在昏暗/黑暗环境中食用的食物中的含糖量,如电影院或在完全黑暗中食用食物的盲咖啡馆。蔗糖的甜味识别阈值降低1.3 g/L可能会激励饮料/零食/甜点生产商降低糖含量。可口可乐原味有10.6 g糖/100 毫升,1毫升可口可乐(电影院大小的饮料之一)含有106 g糖(22茶匙)。适当减少此类饮料中的糖不应改变其口味/适口性,并可能使消费者和生产商受益(Valicente等人,2023,《感官研究杂志》,38(1),e12803)。例如,可口可乐/可乐是通过将相关糖浆与水混合并添加二氧化碳(可口可乐原味/零糖/樱桃等)来生产的;对于一家定期向市场推出新产品的公司来说,生产一种比原来含糖量更低的额外糖浆似乎是可行的。
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引用次数: 0
Chinese red wine and cheese pairings: A preliminary study of consumer perception using check-all-that-apply and hedonic tests 中国红酒和奶酪的搭配:一项消费者感知的初步研究,使用“所有都适用”和“享乐”测试
IF 2 3区 农林科学 Q2 Agricultural and Biological Sciences Pub Date : 2023-08-07 DOI: 10.1111/joss.12867
Runxin Li, Wenmeng He

Food and wine pairing has been studied in marketing, sensory science, and hospitality fields to evaluate the gastronomic experience of consumers. In this study, three Chinese red wines (Cabernet Gernischt: CG, Marselan: MS, and Vitis amurensis Rupr: VR) were paired with two French cheeses (Brie and Camembert) and two Chinese cheeses [sweet cheese (SWC) and salty cheese (SAC)]. The physicochemical properties of wines and cheeses were determined. Also, sensory profiles of wine and cheese samples were collected using 100 participants by a check-all-that-apply (CATA) test, and the ideal pairing of wines and cheeses was evaluated using hedonic, flavor intensity, and body-to-body relationship tests. The results showed that VR wine presented a sweet flavor and full body. MS and CG wines have a strong, bitter taste and a hot and rough mouthfeel than VR wine. The flavors of Camembert and Brie cheeses were richer and more complex than those of SWC and SAC. The textures of Camembert and Brie were elastic, smooth, creamy, fatty, and soft. VR wine enhanced consumer preference for all four types of cheeses (each combination liking score is more than six). Wine characteristics were suppressed and not enhanced by pairing with cheese. The ideal pair evaluation in terms of flavor intensity and body-to-body relationship confirmed that wines dominated these two aspects for cheese-wine pairs.

Practical Applications

CATA questions conducted with consumers are popular to profile and characterize food and beverage products. This investigation helps validate CATA method applications in food and wine pairing areas. In addition, the hedonic, flavor intensity, and body-to-body tests of Chinese wine and Chinese cheese pairing are helpful in promoting the development of the Chinese wine and cheese industry. The findings provide future research directions in pairing principles of food and beverages.

在市场营销、感官科学和酒店领域,人们对食物和葡萄酒的搭配进行了研究,以评估消费者的美食体验。在这项研究中,三款中国红葡萄酒(赤霞珠:CG、马赛兰:MS和葡萄:VR)与两款法国奶酪(布里和卡门贝尔)和两款中国奶酪(甜奶酪(SWC)和咸奶酪(SAC))搭配。测定了葡萄酒和干酪的理化性质。此外,通过全面检查(CATA)测试,使用100名参与者收集了葡萄酒和奶酪样本的感官特征,并使用享乐、风味强度和身体关系测试评估了葡萄酒和干酪的理想搭配。结果表明,VR葡萄酒呈现出浓郁的甜味。MS和CG葡萄酒比VR葡萄酒有强烈的苦味和辛辣粗糙的口感。卡门贝尔干酪和布里干酪的口味比SWC和SAC更丰富、更复杂。卡门贝尔和布里的质地有弹性、光滑、奶油状、脂肪状和柔软。VR葡萄酒增强了消费者对所有四种奶酪的偏好(每种组合的喜好得分都超过六分)。与奶酪搭配会抑制葡萄酒的特性,而不会增强葡萄酒的特性。根据风味强度和酒体关系进行的理想配对评估证实,葡萄酒在奶酪-葡萄酒配对的这两个方面占主导地位。与消费者一起进行的CATA问题通常用于描述和表征食品和饮料产品。这项研究有助于验证CATA方法在食品和葡萄酒搭配领域的应用。此外,中国葡萄酒和中国奶酪搭配的享乐性、风味强度和体感测试有助于促进中国葡萄酒和奶酪行业的发展。这些发现为食品和饮料的搭配原理提供了未来的研究方向。
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引用次数: 0
Society of Sensory Professionals 感官专业人员协会
IF 2 3区 农林科学 Q2 Agricultural and Biological Sciences Pub Date : 2023-08-04 DOI: 10.1111/joss.12868
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引用次数: 0
Information on sodium reduction modifies how much sodium chloride level can be reduced without affecting the sensory acceptance of salty crackers 减少钠含量的信息改变了在不影响咸饼干感官接受度的情况下可以减少多少氯化钠含量
IF 2 3区 农林科学 Q2 Agricultural and Biological Sciences Pub Date : 2023-07-27 DOI: 10.1111/joss.12865
Laudiane Justo Sant’Anna, Cirila Ionara Almeida Araújo, Lara Lima Cornejo, Eduardo da Silva Moreira, Valéria Paula Rodrigues Minim, Suzana Maria Della Lucia, Tarcísio Lima Filho

The information present on packages of low-sodium food can affect the different segment consumers' sensory and affective perceptions. The objective of the study was to investigate to which extent the package information on the reduction of sodium can reduce acceptance (compromised acceptance threshold—CAT) or cause rejection (hedonic rejection threshold—HRT) in different segments of salty crackers consumers. Consumers were segmented into little, medium, and great health concerns (GHC) using the Health Consciousness Scale, but only the two last groups were studied. Three trials were conducted: blind trial, with no information about the product; trial “Love your life!,” with package bringing information about sodium reduction, traffic light alerts and additional information “Love your life!”; and the trial “Great flavor,” with package similar to the previous trial, but with the additional information “Great flavor.” The hedonic thresholds were determined for each trial and for the medium and great health concern segments. Package information on the sodium reduction had no influence on CAT and HRT values for consumers expressing medium health concerns. However, the additional sentence “Great flavor” negatively influenced the CAT values of this segment. For consumers expressing GHC, the presence of the package allowed a more significant sodium chloride reduction without affecting the cracker sensory acceptance. For this segment, the package with the additional sentence “Great flavor” had the most significant favorable influence on the results. Therefore, for most of the population, food industries need not be afraid to report on the reduction of sodium on food labels.

Practical applications

Hedonic threshold values are very useful for industries that intend to reduce the sodium CAT and without HRT of their products. In addition, the results of this study can help industries in the process of package development for low-sodium products, allowing a more significant reduction of this ingredient without compromising the product's sensory acceptance or without resulting in rejection. Furthermore, it was demonstrated that there is adequate communication, regardless of whether the consumer segment has medium or GHC.

低钠食品包装上的信息会影响不同细分消费者的感官和情感认知。本研究的目的是调查包装上关于减少钠含量的信息在多大程度上会降低不同人群对咸味饼干的接受度(折衷接受阈值-CAT)或引起排斥(享乐排斥阈值-HRT)。使用健康意识量表将消费者分为对健康关注度较低、中等和较高的三组,但只对最后两组进行了研究。共进行了三次试验:盲试,不提供任何产品信息;"爱你的生活!"试验,包装上有关于减少钠含量的信息、红绿灯提示和附加信息 "爱你的生活!";"美味 "试验,包装与前一次试验类似,但附加信息为 "美味"。为每个试验以及中度和高度健康关注部分确定了享乐阈值。包装上有关减少钠含量的信息对表示中等健康关注度的消费者的 CAT 值和 HRT 值没有影响。然而,"风味绝佳 "的附加句子对这部分消费者的消费能力指数值产生了负面影响。对于表示 "一般健康关注 "的消费者来说,包装上的信息允许氯化钠含量有更显著的降低,而不会影响饼干的感官接受度。对这部分消费者来说,包装上的附加说明 "风味绝佳 "对结果的有利影响最大。因此,对于大多数人来说,食品工业不必害怕在食品标签上报告钠含量的减少。 实际应用 河东阈值对那些打算减少产品中钠含量(CAT)和不含 HRT 的行业非常有用。此外,这项研究的结果还能帮助企业开发低钠产品的包装,在不影响产品的感官接受度或不导致拒收的情况下,更显著地减少产品中的钠含量。此外,研究还表明,无论消费群体是中等水平还是中等偏高,都可以进行充分的沟通。
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引用次数: 0
An approach for clustering consumers by their top-box and top-choice responses 一种根据消费者的首选和首选反应对其进行聚类的方法
IF 2 3区 农林科学 Q2 Agricultural and Biological Sciences Pub Date : 2023-07-21 DOI: 10.1111/joss.12860
John C. Castura, Michael Meyners, Terhi Pohjanheimo, Paula Varela, Tormod Næs

Cluster analysis is often used to group consumers based on their hedonic responses to products. We give a motivating example in which conventional cluster analyses converge on a solution where consumers do not agree on which products they like. We show why this occurs. We state a goal: to group together consumers who have a shared opinion of which products are delightful and which products are not delightful, apart from consumers who have a different opinion. To meet this goal, we code consumers' hedonic responses in ways inspired by top-k box analysis, then cluster consumers using b-cluster analysis. For comparison, we cluster consumers using two conventional methods. We interpret each cluster by focusing on which product(s) the cluster accepts and whether a large proportion of cluster members are aligned in accepting these products. Solutions from b-cluster analysis based on top-k box-inspired codings met our goal better than conventional approaches, indicating that these methods deserve further study.

Practical Applications

Cluster analysis outcomes are profoundly shaped by a researcher's decisions related to response coding and clustering algorithm. This paper highlights the importance of determining the goal of the cluster analysis first, then selecting a response coding and clustering algorithm to best meet this goal. Our stated goal is one that is frequently of interest in sensory evaluation but is not well met by conventional clustering approaches. The novel approaches that we give in this paper meet the goal and are available using software that is freely available in the public domain.

聚类分析通常用于根据消费者对产品的享乐反应对其进行分组。我们给出了一个激励的例子,在这个例子中,传统的聚类分析收敛于消费者不同意他们喜欢哪种产品的解决方案。我们将说明为什么会发生这种情况。我们提出了一个目标:将那些对哪些产品令人愉快和哪些产品不令人愉快有共同看法的消费者分组,而不是有不同意见的消费者。为了实现这一目标,我们以top-k盒分析的方式对消费者的享乐反应进行编码,然后使用b-聚类分析对消费者进行聚类。为了比较,我们使用两种传统方法对消费者进行聚类。我们通过关注集群接受哪些产品以及是否大部分集群成员在接受这些产品方面保持一致来解释每个集群。基于top-k盒启发编码的b-聚类分析解决方案比传统方法更符合我们的目标,表明这些方法值得进一步研究。研究人员对响应编码和聚类算法的决策影响着聚类分析的结果。本文强调了首先确定聚类分析目标的重要性,然后选择最能满足这一目标的响应编码和聚类算法。我们声明的目标是一个经常感兴趣的感官评估,但不能很好地满足传统的聚类方法。我们在本文中给出的新方法满足了目标,并且可以使用公共领域中免费提供的软件。
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引用次数: 0
The effect of fat content on sensory perception and consumer acceptability of 70% cacao dark chocolate made from reconstituted cocoa liquor 脂肪含量对70%可可黑巧克力感官和消费者可接受性的影响
IF 2 3区 农林科学 Q2 Agricultural and Biological Sciences Pub Date : 2023-07-17 DOI: 10.1111/joss.12864
Allison L. Brown, Ezekiel R. Warren, Bradley W. Ingraham, Gregory R. Ziegler, Helene Hopfer

Dark chocolate is a complex food defined by its unique flavor, taste, mouthfeel, and melting properties. The craft chocolate market is a new segment of the US confectionery industry that highlights cocoa bean origin by making two-ingredient dark chocolate composed of cocoa liquor and sugar. To study the impact of natural variance in fat levels inherent to unblended cocoa liquor in two-ingredient chocolate, we made 70% cacao dark chocolate from cocoa liquor reconstituted from cocoa powder and cocoa butter at total fat contents of 30%, 35%, and 40% (w/w), and collected sensory and acceptability data from 108 regular chocolate consumers. Increasing fat content did not significantly affect liking (p > .05). However, with increasing fat levels, perceived intensities of bitter taste, cocoa flavor, and drying mouthfeel significantly decreased, and sweet taste perception significantly increased (p < .05). Consumer chocolate preference (milk vs. dark) significantly affected perceived intensity of drying mouthfeel.

Practical Applications

Our research suggests that liking of astringent stimuli may result in decreased perception of astringency in highly astringent foods. Further research is recommended to understand this mechanism as well as the physical and chemical underpinnings by which fat content impacts sensory perception of dark chocolate.

黑巧克力是一种复杂的食物,它具有独特的风味、口感、口感和融化特性。手工巧克力市场是美国糖果业的一个新领域,通过制作由可可液和糖组成的双成分黑巧克力,突出可可豆的来源。为了研究两种原料巧克力中未混合的可可液固有的脂肪水平自然变化的影响,我们用可可粉和可可脂在总脂肪含量为30%、35%和40% (w/w)的情况下重组的可可液制作了70%的可可黑巧克力,并收集了108名普通巧克力消费者的感官和可接受性数据。增加脂肪含量对喜欢度无显著影响(p > 0.05)。然而,随着脂肪水平的增加,苦味、可可味和干口感的感知强度显著降低,甜味感知强度显著增加(p < 0.05)。消费者对巧克力的偏好(牛奶巧克力vs黑巧克力)显著影响干燥口感的感知强度。我们的研究表明,对涩味刺激的喜爱可能导致对高度涩味食物的涩味感觉降低。建议进行进一步的研究,以了解这种机制,以及脂肪含量影响黑巧克力感官知觉的物理和化学基础。
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引用次数: 0
Comparison of Check-All-That-Apply and Adapted-Pivot-Test methods for wine sensory characterization with a panel of untrained students 与一组未经培训的学生对葡萄酒感官特征的全面检查和适应性枢轴测试方法的比较
IF 2 3区 农林科学 Q2 Agricultural and Biological Sciences Pub Date : 2023-07-16 DOI: 10.1111/joss.12862
Sylvain Nougarède, Alice Diot, Elie Maza, Alain Samson, Valérie Olivier-Salvagnac, Soline Caillé, Olivier Geffroy, Christian Chervin

The Check-All-That-Apply (CATA) method was compared with the Adapted-Pivot-Test (APT) method, a recently published method based on pair comparisons between a coded wine and a reference sample, called pivot, and using a set list of attributes as in CATA. Both methods were compared using identical wines, correspondence analyses and Chi-square test of independence, and very similar questionnaires. The results showed that CATA was more robust and more descriptive than the APT with 50–60 panelists. The p-value of the Chi-square test of independence between wines and descriptors dropped below 0.05 around 50 panelists with the CATA method, when it never dropped below 0.8 with the APT. The discussion highlights differences in settings and logistics which render the CATA more robust and easier to run. One of the objectives was also to propose an easy set-up for university and food industry laboratories.

Practical Applications

Our results describe a practical way of teaching and performing the CATA method with university students and online tools, as well as in extension courses. It should have applications with consumer studies for the characterization of various food products. Additionally, we provide an improved R script for correspondence analyses used in sensory characterization and a Chi-square test to estimate the number of panelists leading to robust results. Finally, we give a set of data that could be useful for sensory and statistics teaching.

将“检查所有应用”(Check-All-That-Apply, CATA)方法与“适应枢轴测试”(APT)方法进行了比较,后者是最近发表的一种基于编码葡萄酒和参考样本之间的配对比较的方法,称为“枢轴”,并使用CATA中的一组属性列表。两种方法使用相同的葡萄酒,对应分析和卡方独立性检验,以及非常相似的问卷进行比较。结果表明,与50-60名小组成员的APT相比,CATA更具稳健性和描述性。使用CATA方法,葡萄酒和描述符之间的独立性的卡方检验的p值在大约50名小组成员中降至0.05以下,而使用APT方法则从未低于0.8。讨论强调了环境和物流的差异,这使得CATA更稳健,更容易运行。其中一个目标是为大学和食品工业实验室提供一个简单的设置。我们的研究结果描述了一种实用的方法,可以在大学生和在线工具以及扩展课程中教授和执行CATA方法。它应该在消费者研究中应用于各种食品的特性。此外,我们还提供了一个改进的R脚本,用于感官表征中的对应分析,并提供了一个卡方检验来估计小组成员的数量,从而得出稳健的结果。最后,我们给出了一组可能对感官和统计学教学有用的数据。
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引用次数: 0
Information influenced consumers' attitudes toward A2 milk: An approach using text highlighting technique 信息影响消费者对A2牛奶的态度:一种使用文本突出显示技术的方法
IF 2 3区 农林科学 Q2 Agricultural and Biological Sciences Pub Date : 2023-07-12 DOI: 10.1111/joss.12863
Ana Carolina Ratti Nogueira, Katiúcia Alves Amorim, Sabrina Carvalho Bastos, Ana Carla Marques Pinheiro, Rafael Bastos Teixeira, Adriano Gomes da Cruz, Jéssica Ferreira Rodrigues

Dairy products are constantly launched, mainly focusing on healthiness, especially for the public, like people with food allergies. However, raising consumer awareness is a great challenge, especially about new products with health claims. This study used the text-highlighting (TH) methodology associated with acceptance tests to assess Brazilian consumers' explicit attitudes toward A2 milk. In the task, consumers were asked to highlight in a text the terms they “liked” or “disliked” about the milk's nutritional importance, the difference between A1 and A2 milk, health benefits and harmful effects, and the necessity for more studies and awareness about the A2 milk. Sensory acceptance pre and post-text were also measured. A high engagement of consumers with the TH could be observed, which suggests good intuitiveness of the technique. Including information about the nutritional value of milk and the difference between both kinds of milk may increase positive consumer perception, as it encourages consumers to express their value judgment in the form of “liked”. On the other hand, information simultaneously, the harms of the formation of BCM-7 (in A1 milk) prompted consumers to express their value judgment in the “disliked” highlights. This underscores the importance of raising consumer awareness about the product and the need for more studies on the real effects of A2 milk on the body and the implementation of specific legislation. Moreover, it was observed that information should be in a simple and direct language, as technical terminology in the text did not have a positive effect, such as the information about the genetic mutation. TH produced valuable insights that can be used in communication strategies with A2 milk.

Practical application

The findings of this study show practical utility for consumer-based methodologies, focusing on the text-highlighting method approach and its influence on consumer perceptions. Moreover, the results show practical utility to direct regulation, consumer awareness, and product commercialization of A2 milk.

乳制品不断推出,以健康为主,特别针对大众,比如食物过敏人群。然而,提高消费者的意识是一个巨大的挑战,尤其是对那些声称健康的新产品。本研究使用文本突出显示(TH)方法与验收测试相关联,以评估巴西消费者对A2牛奶的明确态度。在这项任务中,消费者被要求在一篇文章中强调他们“喜欢”或“不喜欢”关于牛奶营养重要性的术语,A1和A2牛奶的区别,健康益处和有害影响,以及对A2牛奶进行更多研究和认识的必要性。还测量了文本前后的感觉接受度。可以观察到消费者对TH的高度参与,这表明该技术具有良好的直观性。包括牛奶的营养价值和两种牛奶的区别信息,可以增加消费者的积极认知,因为它鼓励消费者以“喜欢”的形式表达自己的价值判断。另一方面,信息同时,BCM-7(在A1牛奶中)形成的危害促使消费者在“不喜欢”的亮点中表达了自己的价值判断。这强调了提高消费者对该产品的认识的重要性,以及对A2牛奶对身体的实际影响进行更多研究和实施具体立法的必要性。此外,有人指出,资料应当使用简单和直接的语言,因为案文中的技术术语没有积极的作用,例如关于基因突变的资料。TH产生了有价值的见解,可用于与A2牛奶的沟通策略。本研究的结果显示了基于消费者的方法的实际效用,重点是文本突出显示方法及其对消费者观念的影响。此外,研究结果对A2牛奶的直接监管、消费者意识和产品商业化具有实际意义。
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引用次数: 0
Cash—Walk the line: Examining the impact of payment method on consumers' beer choices 现金支付:考察支付方式对消费者啤酒选择的影响
IF 2 3区 农林科学 Q2 Agricultural and Biological Sciences Pub Date : 2023-07-11 DOI: 10.1111/joss.12861
Tobias Otterbring, Kristian Rolschau, Michał Folwarczny

Previous research has revealed that consumers spend less (more) money when paying through cash (credit card). This effect has been attributed to the pain of paying, which is higher (lower) in the case of cash (credit card) payments. We tested the pain-of-paying phenomenon at a bar and collected objective data on almost 1000 beer transactions, including information about the size of the beer consumed (small vs. large), the price paid per beer, the style of the beer, and consumers' payment method (cash vs. credit card). Consumers paying with cash (vs. credit card) spent less money per beer and were less inclined to choose large (vs. small) beers, with the payment method effect on money spent mediated by the size of the purchased beer. Moreover, those paying with cash (vs. credit card) were more inclined to choose dark beers, whereas their probability of purchasing India Pale Ales (IPAs) was directionally lower.

Practical Applications

Given our findings that payment method seems to influence alcohol consumption, these results should have important implications for bar and restaurant managers as well as for interventions aimed at mitigating consumer overspending on alcoholic beverages. Specifically, our findings align with research suggesting that card payments promote less healthy and more impulsive choices than cash payments. Excessive alcohol consumption is associated with numerous psychophysiological problems, whereas developing social ties, which is common among craft beer enthusiasts, reduces stress levels and improves mental health. Therefore, a reasonable compromise seems to be that policymakers recommend cash payments for alcoholic beverages to maximize social network development while minimizing the risk of excessive alcohol consumption. The result that consumers who paid with cash (vs. credit card) were more prone to purchase dark beers but slightly less likely to buy IPAs warrants further investigation.

之前的研究表明,消费者用现金(信用卡)支付时花的钱更少(更多)。这种效应被归因于支付的痛苦,在现金(信用卡)支付的情况下,这种痛苦更高(更低)。我们在一家酒吧测试了支付痛苦现象,并收集了近1000笔啤酒交易的客观数据,包括所消费啤酒的大小(小啤酒与大啤酒)、每瓶啤酒的价格、啤酒的风格以及消费者的支付方式(现金与信用卡)。用现金支付的消费者(与信用卡相比)每瓶啤酒的花费更少,也更不倾向于选择大瓶啤酒(与小瓶啤酒相比),支付方式对花费的影响由所购买啤酒的大小所调节。此外,那些用现金支付的人(与信用卡相比)更倾向于选择黑啤酒,而他们购买印度淡啤酒(IPAs)的可能性更低。鉴于我们的研究结果,支付方式似乎影响酒精消费,这些结果应该对酒吧和餐馆经理以及旨在减少消费者在酒精饮料上过度消费的干预措施具有重要意义。具体来说,我们的发现与一些研究一致,这些研究表明,与现金支付相比,信用卡支付促进了更不健康、更冲动的选择。过度饮酒与许多心理生理问题有关,而在精酿啤酒爱好者中普遍存在的发展社会关系,可以减轻压力水平,改善心理健康。因此,一个合理的妥协似乎是政策制定者建议用现金支付酒精饮料,以最大限度地发展社会网络,同时最大限度地降低过度饮酒的风险。用现金支付的消费者(与信用卡相比)更倾向于购买黑啤,但购买IPAs的可能性略低,这一结果值得进一步调查。
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引用次数: 0
期刊
Journal of Sensory Studies
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