Pub Date : 2023-06-30DOI: 10.21325/jotags.2023.1224
Levent Selman Göktaş
Uzaktan eğitim sürecinde gerçekleştirilen online ödev ve sınavlarda en çok endişe duyulan durum öğrencilerin yeterince denetlenemiyor olmasıdır. ChatGPT gibi dil modeli teknolojisine dayalı yapay zekâ uygulamaları da bu endişeyi arttırabilecek önemli unsurlardır. Bu doğrultuda çalışma, ChatGPT’nin turizm alanında gerçekleştirilecek ödev ve çoktan seçmeli sınavlarda, doğruluk ve doğrulama aşamalarında nasıl bir başarı ortaya koyduğunu göstermeyi amaçlamaktadır. Çalışma sonucu incelendiği zaman, ChatGPT gibi teknolojilerin ortaya çıkmasının çevrimiçi sınavların bütünlüğüne yönelik önemli bir tehdit oluşturduğu belirlenmiştir. Ödev sorularında hatalı yanıtlar vermesi ve belirtmiş olduğu kaynakların gerçekte var olmaması ChatGPT’nin bu tarz sorularda hem doğruluk hem de doğrulama aşamalarında yeterli başarıya ulaşamadığını göstermiştir. Fakat çoktan seçmeli sorular karşısında oldukça başarılı olduğu görülmüştür. 20 adet çoktan seçmeli sorunun 16 adedine doğru 4 adedine ise yanlış cevap vermiştir. Bu durum ChatGPT’nin çoktan seçmeli turizm bilgisinin ölçülmesinde iyi bir turizm öğrencisinden beklenen düzeyde performans gösterdiğini ortaya koymuştur.
{"title":"ChatGPT Uzaktan Eğitim Sınavlarında Başarılı Olabilir Mi Turizm Alanında Doğruluk ve Doğrulama Üzerine Bir Araştırma (Can ChatGPT Succeed in Distance Education Exams A Research on Accuracy and Verification in Tourism)","authors":"Levent Selman Göktaş","doi":"10.21325/jotags.2023.1224","DOIUrl":"https://doi.org/10.21325/jotags.2023.1224","url":null,"abstract":"Uzaktan eğitim sürecinde gerçekleştirilen online ödev ve sınavlarda en çok endişe duyulan durum öğrencilerin yeterince denetlenemiyor olmasıdır. ChatGPT gibi dil modeli teknolojisine dayalı yapay zekâ uygulamaları da bu endişeyi arttırabilecek önemli unsurlardır. Bu doğrultuda çalışma, ChatGPT’nin turizm alanında gerçekleştirilecek ödev ve çoktan seçmeli sınavlarda, doğruluk ve doğrulama aşamalarında nasıl bir başarı ortaya koyduğunu göstermeyi amaçlamaktadır. Çalışma sonucu incelendiği zaman, ChatGPT gibi teknolojilerin ortaya çıkmasının çevrimiçi sınavların bütünlüğüne yönelik önemli bir tehdit oluşturduğu belirlenmiştir. Ödev sorularında hatalı yanıtlar vermesi ve belirtmiş olduğu kaynakların gerçekte var olmaması ChatGPT’nin bu tarz sorularda hem doğruluk hem de doğrulama aşamalarında yeterli başarıya ulaşamadığını göstermiştir. Fakat çoktan seçmeli sorular karşısında oldukça başarılı olduğu görülmüştür. 20 adet çoktan seçmeli sorunun 16 adedine doğru 4 adedine ise yanlış cevap vermiştir. Bu durum ChatGPT’nin çoktan seçmeli turizm bilgisinin ölçülmesinde iyi bir turizm öğrencisinden beklenen düzeyde performans gösterdiğini ortaya koymuştur.","PeriodicalId":17345,"journal":{"name":"Journal of Tourism and Gastronomy Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84448186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.21325/jotags.2023.1254
Murat Doğan
This study aims to determine the effect of relationship marketing practices in food service businesses on customer loyalty. In the study, focus group interviews were conducted with seven senior sales and marketing professionals representing food service businesses. Content analysis was applied to the data obtained from the interview and categorized according to the themes. As a result of the analysis of the focus group interview data, the effect of relationship marketing practices on customer loyalty in the food service industry has four main themes: (1) customer relationship management; (2) a customer-oriented approach; (3) creating loyal customers; and (4) creating marketing strategies, with eight sub-themes. The themes revealed the importance of communicating and interacting with customers, determining and meeting their expectations, creating stakeholder awareness, and developing sales strategies focused on customer satisfaction. Overall, relationship marketing practices, which are the strategy used to establish lasting relationships by developing an environment of mutual trust, sincerity, and loyalty, where interactive communication with customers is ensured, have a positive effect on the customer loyalty of businesses that provide food service.
{"title":"The Effect of Relationship Marketing Practices on Customer Loyalty in the Food Service Industry: A Qualitative Study on Senior Sales and Marketing Professionals","authors":"Murat Doğan","doi":"10.21325/jotags.2023.1254","DOIUrl":"https://doi.org/10.21325/jotags.2023.1254","url":null,"abstract":"This study aims to determine the effect of relationship marketing practices in food service businesses on customer loyalty. In the study, focus group interviews were conducted with seven senior sales and marketing professionals representing food service businesses. Content analysis was applied to the data obtained from the interview and categorized according to the themes. As a result of the analysis of the focus group interview data, the effect of relationship marketing practices on customer loyalty in the food service industry has four main themes: (1) customer relationship management; (2) a customer-oriented approach; (3) creating loyal customers; and (4) creating marketing strategies, with eight sub-themes. The themes revealed the importance of communicating and interacting with customers, determining and meeting their expectations, creating stakeholder awareness, and developing sales strategies focused on customer satisfaction. Overall, relationship marketing practices, which are the strategy used to establish lasting relationships by developing an environment of mutual trust, sincerity, and loyalty, where interactive communication with customers is ensured, have a positive effect on the customer loyalty of businesses that provide food service.","PeriodicalId":17345,"journal":{"name":"Journal of Tourism and Gastronomy Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88391448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-31DOI: 10.21581/jts.2023.5.35.2.189
Jae-Yeon Seo, you-min kim, Song-I Kim, C. Jeong
{"title":"The effect of tourism website service quality and storytelling on attitude and continuous usage intention : Focusing on Chinese tourism website ‘Mafengwo’ users","authors":"Jae-Yeon Seo, you-min kim, Song-I Kim, C. Jeong","doi":"10.21581/jts.2023.5.35.2.189","DOIUrl":"https://doi.org/10.21581/jts.2023.5.35.2.189","url":null,"abstract":"","PeriodicalId":17345,"journal":{"name":"Journal of Tourism and Gastronomy Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85210803","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-31DOI: 10.21581/jts.2023.5.35.2.171
Young-jin Lee
{"title":"The impact of golf resort selection attributes on revisit intention","authors":"Young-jin Lee","doi":"10.21581/jts.2023.5.35.2.171","DOIUrl":"https://doi.org/10.21581/jts.2023.5.35.2.171","url":null,"abstract":"","PeriodicalId":17345,"journal":{"name":"Journal of Tourism and Gastronomy Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86211429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-31DOI: 10.21581/jts.2023.5.35.2.145
Jun-ha Jang, Min-ho Cho
{"title":"A phenomenological study on the job insecurity experience of hotel workers after COVID-19","authors":"Jun-ha Jang, Min-ho Cho","doi":"10.21581/jts.2023.5.35.2.145","DOIUrl":"https://doi.org/10.21581/jts.2023.5.35.2.145","url":null,"abstract":"","PeriodicalId":17345,"journal":{"name":"Journal of Tourism and Gastronomy Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83335230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-31DOI: 10.21581/jts.2023.5.35.2.97
Sohye Kim
{"title":"A comparative analysis of phenomenology and grounded theory as qualitative research methodology for tourism research","authors":"Sohye Kim","doi":"10.21581/jts.2023.5.35.2.97","DOIUrl":"https://doi.org/10.21581/jts.2023.5.35.2.97","url":null,"abstract":"","PeriodicalId":17345,"journal":{"name":"Journal of Tourism and Gastronomy Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72972327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-31DOI: 10.21581/jts.2023.5.35.2.67
Hye-Min Gu, J. Jeong
{"title":"A study on the influence of mortality salience on travel intentions : Applying terror management theory and leisure constraint model","authors":"Hye-Min Gu, J. Jeong","doi":"10.21581/jts.2023.5.35.2.67","DOIUrl":"https://doi.org/10.21581/jts.2023.5.35.2.67","url":null,"abstract":"","PeriodicalId":17345,"journal":{"name":"Journal of Tourism and Gastronomy Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91544059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-31DOI: 10.21581/jts.2023.5.35.2.3
H. Lee, Kyoung-Hee Kim
{"title":"Types of senior travel education program needs : Focusing on the subjectivity of FIT seniors","authors":"H. Lee, Kyoung-Hee Kim","doi":"10.21581/jts.2023.5.35.2.3","DOIUrl":"https://doi.org/10.21581/jts.2023.5.35.2.3","url":null,"abstract":"","PeriodicalId":17345,"journal":{"name":"Journal of Tourism and Gastronomy Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77415965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-31DOI: 10.21581/jts.2023.5.35.2.49
Jangwook Kwon
{"title":"Analysis of Korean Wave preference types and characteristics of Japanese people through latent profile analysis","authors":"Jangwook Kwon","doi":"10.21581/jts.2023.5.35.2.49","DOIUrl":"https://doi.org/10.21581/jts.2023.5.35.2.49","url":null,"abstract":"","PeriodicalId":17345,"journal":{"name":"Journal of Tourism and Gastronomy Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83241374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-31DOI: 10.21581/jts.2023.5.35.2.125
Min-hui Chang, Nam‐Jo Kim
{"title":"A quantitative approach of big data research on the perceived usefulness based on online reviews and the image of tourists destinations : A comparative analysis of data mining technique and survey method from the perspective of construal level theory","authors":"Min-hui Chang, Nam‐Jo Kim","doi":"10.21581/jts.2023.5.35.2.125","DOIUrl":"https://doi.org/10.21581/jts.2023.5.35.2.125","url":null,"abstract":"","PeriodicalId":17345,"journal":{"name":"Journal of Tourism and Gastronomy Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78849153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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