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Consumer Motivations for Sharing Luxury Brands 消费者分享奢侈品牌的动机
Pub Date : 2020-05-11 DOI: 10.2139/ssrn.3701917
B. Saju
Luxury marketers have been watching the rise of sharing startups and the unprecedented consumer acceptance of the same with trepidation. This phenomenon has the potential of scuttling the apple cart of legacy luxury brands and the conventional way of marketing. Thus, the author makes an attempt to dissect the consumer motivations for sharing precious possessions on the one hand and using such services on the other hand. By observing such phenomenon at close quarters using in-depth consumer interviews supplemented by netnographic observation of luxury brand communities, this paper attempts to capture the enablers of a changing consumer psyche in order to chart out strategic implications for brand custodians. In short, this paper examines the following research question a) what are the consumer motivations for sharing as well as using shared luxury brands b) what are the enablers of consumer transition from ownership centric to experience centric consumption of luxury.
奢侈品营销人员一直在忐忑不安地关注着共享创业公司的崛起,以及消费者对共享产品前所未有的接受程度。这种现象有可能打破传统奢侈品牌的销售模式和传统的营销方式。因此,作者试图剖析消费者一方面分享宝贵财产的动机,另一方面使用这些服务。通过近距离观察这种现象,利用深入的消费者访谈,辅以对奢侈品牌社区的网络观察,本文试图捕捉消费者心理变化的促成因素,以便为品牌保管人制定战略影响。简而言之,本文考察了以下研究问题:a)消费者分享和使用共享奢侈品牌的动机是什么? b)消费者从以所有权为中心向以体验为中心的奢侈品消费转变的推动因素是什么?
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引用次数: 1
Substitution Effects in Intertemporal Problems 跨期问题中的替代效应
Pub Date : 2020-05-05 DOI: 10.2139/ssrn.3596124
D. Dragone, Paolo Vanin
We consider a broad class of intertemporal economic problems and characterize the short-run and long-run responses of the demand for a good to a permanent increase in its market price. Depending on the interplay between self-productivity and time discounting, we show that dynamic substitution effects can generate price elasticities of opposite signs in the short run and in the long run. (JEL D11, D15, H20, J22, J24)
我们考虑了一类广泛的跨期经济问题,并描述了一种商品的需求对其市场价格永久上涨的短期和长期反应。根据自我生产力和时间贴现之间的相互作用,我们表明动态替代效应可以在短期和长期产生相反的符号的价格弹性。(j11, d15, j20, j22, j24)
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引用次数: 7
Countercyclical Income Risk and Portfolio Choices: Evidence from Sweden 逆周期收益风险与投资组合选择:来自瑞典的证据
Pub Date : 2020-05-04 DOI: 10.2139/ssrn.3612590
S. Catherine, Paolo Sodini, Yapei Zhang
Using Swedish administrative panel data, we show that workers facing higher left-tail income risk when equity markets perform poorly are less likely to participate in the stock market and, conditional on participation, have lower equity shares. We call this measure of income risk "cyclical skewness'' and show that it is a better predictor of equity holdings than other income risk measures such as variance, covariance, and counter-cyclical volatility. In line with theory, our findings are stronger at the beginning of the life-cycle, are not significant for individuals with substantial financial wealth, and are stronger when we focus on permanent income shocks. Finally, within their risky portfolio, workers put less weight on securities generating negative returns when their own income risk increases.
使用瑞典行政小组数据,我们表明,当股票市场表现不佳时,面临较高左尾收入风险的工人不太可能参与股票市场,并且以参与为条件,拥有较低的股票份额。我们将这种收入风险度量称为“周期偏度”,并表明它比方差、协方差和反周期波动等其他收入风险度量更能预测股票持有量。与理论一致,我们的研究结果在生命周期的开始阶段更为明显,对于拥有大量金融财富的个人来说并不重要,而当我们关注永久性收入冲击时,结果则更为明显。最后,在他们的高风险投资组合中,当他们自己的收入风险增加时,员工对产生负回报的证券的权重会降低。
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引用次数: 9
Earnings Risks, Savings and Wealth Concentration 收益风险、储蓄和财富集中
Pub Date : 2020-05-01 DOI: 10.2139/ssrn.3590701
M. Mohaghegh
A criticism of earnings risk models of wealth inequality is that they do not accurately capture individual's earnings risks. I construct a stochastic process that directly determines workers earnings. I use a set of new empirical moments to match moments of earnings changes in the universe of workers in the U.S. economy. Despite its computational challenges, a stochastic process that determines earnings instead of labor productivity improves the modeling of risks as it allows me to (1) reproduce the distribution of earnings, (2) match several moments of the distribution of earnings changes, and (3) skill-dependence of earnings profiles. To study the implications of such data-guided earnings risks for wealth concentration, I develop a general equilibrium stochastic life cycle production economy with skilled and unskilled workers. I show that data-guided earnings risks, contrary to what Castaneda et al. (2003) implies, are not large enough to explain high saving rates of top earners. Therefore, wealth in the model is less concentrated than the data. I also study how changes in earnings affect the distribution of wealth over time. Consistent with the data, I allow for earnings profiles, skill premium, share of skilled workers in the population, and tax schedules to vary with time. My findings show that changes in Wealth inequality between 1989 and 2013 can almost entirely be attributed to changes in earnings dispersion. Although in both periods, wealth concentration is lower than the data, changes in the wealth share of top one percent over time matches the data.
对财富不平等的收益风险模型的一种批评是,它们没有准确地捕捉到个人的收益风险。我构建了一个直接决定工人收入的随机过程。我使用了一组新的经验时刻来匹配美国经济中工人群体的收入变化时刻。尽管存在计算方面的挑战,但决定收入而非劳动生产率的随机过程改善了风险建模,因为它允许我(1)再现收入分布,(2)匹配收入分布变化的几个时刻,以及(3)收入概况的技能依赖性。为了研究这种数据导向的收益风险对财富集中的影响,我开发了一个一般均衡随机生命周期生产经济,包括熟练工人和非熟练工人。我表明,与Castaneda等人(2003)所暗示的相反,数据导向的收入风险不足以解释高收入者的高储蓄率。因此,模型中的财富集中度低于数据。我也研究收入的变化如何随着时间的推移影响财富的分配。与数据一致,我允许收入概况、技能溢价、熟练工人在人口中的份额和税收时间表随时间而变化。我的研究结果表明,1989年至2013年间财富不平等的变化几乎完全可以归因于收入差距的变化。尽管在这两个时期,财富集中度都低于数据,但前1%的财富份额随时间的变化与数据相符。
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引用次数: 0
Changes in Consumer Perspective towards Discount at Brick-and-Mortar Stores owing to Emergence of Online Store Format in India 由于印度网上商店模式的出现,消费者对实体店折扣的看法发生了变化
Pub Date : 2020-04-20 DOI: 10.2139/ssrn.3580911
Ganesha H. R., P. Aithal, K. P.
End-of-season sale (EOSS) has been one of the most important long duration salespromotion/discountingevents for brick-and-mortar retailers and consumers in India. But, ever since the online retailing format has emerged in India, consumers now have wider options available for them to buy a product at a discounted price and notably, as online stores in India are following the product discounting as one of the key drivers for consumer acquisition, consumers’ perspective towards discount at brick-and-mortar store is expected to have changed.This change in consumers’ perspective has put the majority of brick-and-mortar retailers in India into a quandary and they are losing out their market share slowly to online retailers. In this research, authors have attempted to investigate; (a) proof, (b) pattern, (c) magnitude, (d) significance and (e) impact of this change in perspective towards discount across stakeholders and transpired the research outcomes into suggestions to enable brick-and-mortar retailers to design appropriate sales promotions.
对于印度的实体零售商和消费者来说,季末促销(EOSS)一直是最重要的长期促销/折扣活动之一。但是,自从在线零售模式在印度出现以来,消费者现在有了更广泛的选择,他们可以以折扣价购买产品,值得注意的是,随着印度的在线商店将产品折扣作为消费者获取的关键驱动因素之一,消费者对实体店折扣的看法预计会发生变化。消费者观念的这种变化让印度的大多数实体零售商陷入了两难境地,它们的市场份额正在慢慢输给在线零售商。在这项研究中,作者试图调查;(a)证据,(b)模式,(c)幅度,(d)重要性和(e)利益相关者对折扣的看法变化的影响,并将研究结果转化为建议,使实体零售商能够设计适当的促销活动。
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引用次数: 20
(Ir)Rational Consumer Responses: Effect of Uncertain Tax Changes (2)消费者的理性反应:不确定性税收变化的影响
Pub Date : 2020-04-13 DOI: 10.2139/ssrn.3574474
Sumit Agarwal, Debarati Basu, Pulak Ghosh, Bhuvanesh Pareek, Jian Zhang
In this paper, we employ a unique tax experiment and dataset in a highly salient tax rate environment to examine consumer response to complex and uncertain tax reforms. Tax reforms raise some fundamental questions in public finance: How does consumption respond to tax change? How is the tax burden distributed among the stakeholders? More importantly, are these answers conditional on whether the tax regime (and not the tax rate) is salient? We find that unpredictability of tax policy changes induces imperfectly rational consumption response. The tax regime complexity does not allow clear tracing of price change despite full information about tax rate changes and so, consumers also respond to notional price changes. This notional response is based on inaccurate beliefs about the impact of visible tax changes on real commodity prices and thus, consumers hoard even those goods that experience a price fall post reform. We further analyse commodity pricing to see how businesses respond and provide evidence of skewness in pricing response post the reform. The burden of tax increase is passed through more than the benefit of tax decrease. Both these aspects, irrational hoarding and an asymmetric transfer of tax benefit to final consumers, are welfare reducing. This is important from a policy perspective since it highlights issues created by complex tax policies.
在本文中,我们在一个高度突出的税率环境中采用了一个独特的税收实验和数据集来检验消费者对复杂和不确定的税收改革的反应。税收改革在公共财政中提出了一些基本问题:消费如何对税收变化作出反应?税收负担如何在利益相关者之间分配?更重要的是,这些答案是否取决于税收制度(而不是税率)是否突出?我们发现,税收政策变化的不可预测性导致了不完全理性的消费反应。尽管有关于税率变化的充分信息,但税收制度的复杂性不允许清晰地追踪价格变化,因此,消费者也会对名义价格变化做出反应。这种名义上的反应是基于对可见的税收变化对实际商品价格影响的不准确信念,因此,消费者甚至囤积那些在改革后价格下跌的商品。我们进一步分析了商品定价,以了解企业如何应对,并提供了改革后定价反应偏差的证据。增税的负担比减税的好处更容易传递。这两个方面——非理性囤积和向最终消费者不对称的税收优惠转移——都在减少福利。从政策角度来看,这很重要,因为它突出了复杂税收政策造成的问题。
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引用次数: 1
The Demographic Composition of Cyclical Consumption Volatility 周期性消费波动的人口构成
Pub Date : 2020-04-02 DOI: 10.2139/ssrn.3426911
Anson Zhou
This paper studies the effects of demographic structure on the cyclical volatility of aggregate consumption. We first document that young households have more volatile consumption expenditures in business cycles than prime-aged ones. Then, we identify large effects of demographic composition on cyclical volatility of consumption using variations of population age structure for 30 countries from 1951 to 2016. A simple model with differences in credit market access and exposure to shocks between agents of different age explains the empirical findings. When calibrated to the U.S. data, the model indicates that the former channel explains roughly 60 percent of the differences in cyclical consumption responses between young and old households, while the latter channel explains the remaining 40 percent.
本文研究了人口结构对总消费周期波动的影响。我们首先证明,在商业周期中,年轻家庭的消费支出比壮年家庭波动更大。然后,我们利用1951年至2016年30个国家的人口年龄结构变化,确定了人口构成对消费周期性波动的巨大影响。一个简单的模型解释了不同年龄的代理人在信贷市场准入和冲击暴露方面的差异。当校准到美国的数据时,该模型表明,前一个渠道解释了年轻和老年家庭之间周期性消费反应差异的大约60%,而后一个渠道解释了剩余的40%。
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引用次数: 0
What Explains the Post–2011 Trends of Longer Maturities and Rising Default Rates on Auto Loans? 如何解释2011年后汽车贷款期限延长和违约率上升的趋势?
Pub Date : 2020-04-01 DOI: 10.21799/frbp.dp.2020.02
P. Calem, C. Ramasamy, Jenna Wang
This paper quantifies relationships of long-term auto borrowing and auto-loan default to observable borrower characteristics and economic variables. We also quantify the residual components of the trends in long-term borrowing and delinquency not attributable to identifiable factors. Second, our paper provides new evidence on the relationship between longer-term borrowing and auto-loan default risk. We find that observable factors associated with the choice of a long loan term usually indicate an increased risk of default. We also find that the increasing share of long-term loans and the rising frequency of auto-loan default are mostly attributable by nonspecific, year-of-origination (fixed) effects rather than factors observable from our data or observable to lenders. Moreover, although borrowers opting for long loan terms are more likely to default in most comparisons, the increasing share of borrowers selecting a long loan term between 2011 and 2016 did not materially contribute to the rise in default rates. Overall, our analysis highlights the role of unobserved borrower characteristics in driving the recent trends in long-term borrowing and default.
本文将长期汽车借贷和汽车贷款违约与可观察的借款人特征和经济变量之间的关系量化。我们还量化了不可归因于可识别因素的长期借款和拖欠趋势的剩余成分。其次,本文为长期借贷与汽车贷款违约风险之间的关系提供了新的证据。我们发现,与选择较长贷款期限相关的可观察因素通常表明违约风险增加。我们还发现,长期贷款份额的增加和汽车贷款违约频率的上升主要归因于非特定的、发行年份(固定)的影响,而不是从我们的数据或贷款人可观察到的因素。此外,尽管在大多数比较中,选择长期贷款期限的借款人更有可能违约,但2011年至2016年期间选择长期贷款期限的借款人比例的增加并未对违约率的上升产生实质性影响。总体而言,我们的分析强调了未被观察到的借款人特征在推动长期借款和违约的近期趋势中的作用。
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引用次数: 0
The Saving Glut of the Rich and the Rise in Household Debt 富人储蓄过剩和家庭债务上升
Pub Date : 2020-04-01 DOI: 10.3386/W26941
Atif R. Mian, Amir Sufi
Rising income inequality since the 1980s in the United States has generated a substantial increase in saving by the top of the income distribution, which we call the saving glut of the rich. The saving glut of the rich has been as large as the global saving glut, and it has not been associated with an increase in investment. Instead, the saving glut of the rich has been linked to the substantial dissaving and large accumulation of debt by the non-rich. Analysis using variation across states shows that the rise in top income shares can explain almost all of the accumulation of household debt held as a financial asset by the household sector. Since the Great Recession, the saving glut of the rich has been financing government deficits to a greater degree.
自20世纪80年代以来,美国日益加剧的收入不平等导致收入分配顶层的储蓄大幅增加,我们称之为富人的储蓄过剩。富人的储蓄过剩与全球的储蓄过剩一样大,而且与投资的增加没有关联。相反,富人的储蓄过剩与非富人的大量储蓄和巨额债务积累有关。利用各州差异进行的分析表明,最高收入份额的上升几乎可以解释家庭部门作为金融资产持有的所有家庭债务积累。自经济大衰退以来,富人的储蓄过剩在更大程度上为政府赤字提供了资金。
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引用次数: 65
Stock Loan Lotteries and Individual Investor Welfare 股票、贷款、彩票和个人投资者福利
Pub Date : 2020-03-27 DOI: 10.2139/ssrn.3562536
Jordan Moore
PurposeThis paper proposes and models stock loan lotteries, a financial innovation that improves individual investor welfare. Stock loan lotteries are prize-linked payoffs using securities lending fees.Design/methodology/approachThis paper solves an existing theoretical model for an investor's utility-maximizing choices with and without stock loan lotteries and compares outcomes.FindingsStock loan lotteries motivate prospect theory investors to buy and hold risky assets with high expected returns. Stock loan lotteries improve welfare more for poor investors and improve welfare more in a model with market frictions such as trading costs.Social implicationsStock loan lotteries increase household savings, leading to greater financial wealth and security in retirement.Originality/valueThis paper proposes a new financial product that improves financial outcomes for individual investors.
目的提出股票贷款彩票这一提高个人投资者福利的金融创新,并对其进行建模。股票贷款彩票是利用证券借贷费用与奖金挂钩的收益。设计/方法/途径本文解决了现有的投资者在有无股票贷款彩票的情况下效用最大化选择的理论模型,并比较了结果。研究发现:股票贷款彩票激励前景理论投资者购买并持有高预期收益的风险资产。股票贷款彩票更能改善贫困投资者的福利,在存在交易成本等市场摩擦的模式下,更能改善福利。社会意义股票贷款彩票增加了家庭储蓄,带来了更大的金融财富和退休保障。原创性/价值本文提出了一种新的金融产品,可以改善个人投资者的财务结果。
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引用次数: 0
期刊
Microeconomics: Intertemporal Consumer Choice & Savings eJournal
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