Pub Date : 2023-08-03DOI: 10.36407/jmsab.v6i2.1018
Moh Hisyam Fahmi, Bedjo Santoso
Work engagement refers to the state where employees feel a deep sense of involvement in their job, have a positive outlook towards the tasks they are assigned, and feel a strong emotional connection to the organization they are working for. In order to explore the correlation between work engagement and employee performance, a study was conducted where religiosity was taken as a moderator. The data was collected from 43 employees via questionnaires and analyzed using moderation regression. The study's findings revealed that work engagement positively impacts employee performance. However, contrary to expectations, religiosity was not a predictor or moderator of performance. More precisely, further research is necessary to investigate the relationship between religiosity and performance.
{"title":"Peran engagement dan religiusity terhadap job employee performance pada organisasi pemerintah","authors":"Moh Hisyam Fahmi, Bedjo Santoso","doi":"10.36407/jmsab.v6i2.1018","DOIUrl":"https://doi.org/10.36407/jmsab.v6i2.1018","url":null,"abstract":"Work engagement refers to the state where employees feel a deep sense of involvement in their job, have a positive outlook towards the tasks they are assigned, and feel a strong emotional connection to the organization they are working for. In order to explore the correlation between work engagement and employee performance, a study was conducted where religiosity was taken as a moderator. The data was collected from 43 employees via questionnaires and analyzed using moderation regression. The study's findings revealed that work engagement positively impacts employee performance. However, contrary to expectations, religiosity was not a predictor or moderator of performance. More precisely, further research is necessary to investigate the relationship between religiosity and performance.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136382710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-10DOI: 10.36407/jmsab.v6i2.1019
Agoestina Mappadang, Jusuf L. Mappadang, Jamaludin Iskak, A. Wijaya
This study aims to empirically prove the effect of executive compensation, executive characteristics, and executive share ownership on tax avoidance. Using a descriptive associative research method and secondary data, this study was shown in the consumer goods manufacturing corporation listed on the Indonesia Stock Exchange (IDX) from 2017–2021. The sampling method used purposive sampling. This research used 16 sample corporations, with a five-year research period of 5 years, so 80 objections were obtained for data processing. This study found that executive-compensation variables have no significant effect on tax avoidance, executive characteristics, and executive of the shareholder have a negative effect on tax avoidance.
{"title":"Executive compensation, characteristics, and shareholder on tax avoidance","authors":"Agoestina Mappadang, Jusuf L. Mappadang, Jamaludin Iskak, A. Wijaya","doi":"10.36407/jmsab.v6i2.1019","DOIUrl":"https://doi.org/10.36407/jmsab.v6i2.1019","url":null,"abstract":"This study aims to empirically prove the effect of executive compensation, executive characteristics, and executive share ownership on tax avoidance. Using a descriptive associative research method and secondary data, this study was shown in the consumer goods manufacturing corporation listed on the Indonesia Stock Exchange (IDX) from 2017–2021. The sampling method used purposive sampling. This research used 16 sample corporations, with a five-year research period of 5 years, so 80 objections were obtained for data processing. This study found that executive-compensation variables have no significant effect on tax avoidance, executive characteristics, and executive of the shareholder have a negative effect on tax avoidance.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":"92 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139360851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The beginning of the COVID-19 pandemic required humans to spend more time at home because of the government's policy of limiting activities. This study turned out to be a source of trigger for the emergence of social violence in society. Data shows that the level of violence in Indonesia, particularly in Jakarta, is increasing as the Covid-19 pandemic continues. All forms of violence can occur anywhere and anytime. Although various services are provided to victims of violence and improvements in education and technology this is not enough to reduce the violence in Indonesia. This article was written using a qualitative method by analyzing the social impact of the business model canvas to design a feel safe application (FSA). The data used helps strengthen why this FSA project needs to be made as a social entrepreneurship project. The data was obtained through secondary data from government publications and publications related to research that discussed increased social violence in the household and the environment since the COVID-19 pandemic. Implementing FSA as one of the social entrepreneurship projects is expected to impact the community by minimizing the number of violence and increasing public awareness of violence and its impact on victims.
{"title":"Analisis Dampak Kanvas Bisnis Model Pada Proyek Kewirausahaan Sosial untuk Aplikasi Keselamatan Diri (FSA)","authors":"Benedicta Evienia Prabawanti","doi":"10.36407/jmsab.v5i2.681","DOIUrl":"https://doi.org/10.36407/jmsab.v5i2.681","url":null,"abstract":"The beginning of the COVID-19 pandemic required humans to spend more time at home because of the government's policy of limiting activities. This study turned out to be a source of trigger for the emergence of social violence in society. Data shows that the level of violence in Indonesia, particularly in Jakarta, is increasing as the Covid-19 pandemic continues. All forms of violence can occur anywhere and anytime. Although various services are provided to victims of violence and improvements in education and technology this is not enough to reduce the violence in Indonesia. This article was written using a qualitative method by analyzing the social impact of the business model canvas to design a feel safe application (FSA). The data used helps strengthen why this FSA project needs to be made as a social entrepreneurship project. The data was obtained through secondary data from government publications and publications related to research that discussed increased social violence in the household and the environment since the COVID-19 pandemic. Implementing FSA as one of the social entrepreneurship projects is expected to impact the community by minimizing the number of violence and increasing public awareness of violence and its impact on victims.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84602000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ari Kuswandari Yushinta, Martaleni Martaleni, Rini Astuti
To reach sustainable development goal 6, “clean water and sanitation,” the government has made it mandatory to implement the Scheduled Desludging Service program (in the Indonesian language as layanan lumpur tinja terjadwal / L2T2). The L2T2 program is a septic tank desludging service in a given desludging period following a set desludging schedule. Malang City has successfully implemented the program within a short period despite starting the program only recently, in 2019. The researchers employed a qualitative research design with the case study method to derive a meaning behind a phenomenon, given that the program is actual, specific, and detailed. The research results indicated that the L2T2 program implementation in Malang City had met 7 of 8 criteria under the L2T2 program guideline set by the Ministry of Public Works and Housing. The one criterion that needed to be fulfilled concerning service pricing. Instead, the sanitation marketing implementation in the L2T2 program has met 7 of 10 standards in the sanitation marketing aspect—the three criteria needed to be fulfilled service pricing, CSR strategy, and loyalty program.
为了实现可持续发展目标6“清洁用水和卫生设施”，政府已强制实施定期除泥服务计划(印尼语为layanan lumpur tinja terjadwal / L2T2)。L2T2项目是一项化粪池除泥服务，在给定的除泥周期内遵循设定的除泥时间表。玛琅市在短期内成功实施了该计划，尽管该计划是2019年才开始实施的。研究人员采用了定性研究设计和案例研究方法，以得出现象背后的意义，因为程序是实际的，具体的，详细的。研究结果表明，根据公共工程和住房部制定的L2T2项目指导方针，玛琅市的L2T2项目实施达到了8项标准中的7项。需要满足的一个标准是服务定价。相反，L2T2项目的卫生营销实施达到了卫生营销方面10项标准中的7项，即服务定价、企业社会责任战略和忠诚度计划需要满足的三项标准。
{"title":"Implementing sanitation marketing as a form of social marketing: A case scheduled desludging service, Malang City","authors":"Ari Kuswandari Yushinta, Martaleni Martaleni, Rini Astuti","doi":"10.36407/jmsab.v5i2.647","DOIUrl":"https://doi.org/10.36407/jmsab.v5i2.647","url":null,"abstract":"To reach sustainable development goal 6, “clean water and sanitation,” the government has made it mandatory to implement the Scheduled Desludging Service program (in the Indonesian language as layanan lumpur tinja terjadwal / L2T2). The L2T2 program is a septic tank desludging service in a given desludging period following a set desludging schedule. Malang City has successfully implemented the program within a short period despite starting the program only recently, in 2019. The researchers employed a qualitative research design with the case study method to derive a meaning behind a phenomenon, given that the program is actual, specific, and detailed. The research results indicated that the L2T2 program implementation in Malang City had met 7 of 8 criteria under the L2T2 program guideline set by the Ministry of Public Works and Housing. The one criterion that needed to be fulfilled concerning service pricing. Instead, the sanitation marketing implementation in the L2T2 program has met 7 of 10 standards in the sanitation marketing aspect—the three criteria needed to be fulfilled service pricing, CSR strategy, and loyalty program.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":"33 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81720389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to analyze the internal and external factors of human resource performance to formulate a strategy to improve human resource performance at Balkondes in the Borobudur area to restore tourism in the new normal era. This research uses a descriptive qualitative approach. Primary data were obtained based on interview data collection methods and participatory observation. SWOT analysis, IFAS, and EFAS were used as data analysis methods. The results showed that a change in strategy was necessary. Strategy formulations for improving human resource performance include increasing the intensity of human resource training and development programs and increasing the competence of human resources to create an integrated tour package according to the needs of tourists. Moreover, management needs to provide adequate health facilities for human resources, increase cooperation with other tourism actors, and create long-term human resource development planning.
{"title":"Strategi peningkatan kinerja SDM sebagai upaya pemulihan pariwisata pada Balkondes kawasan Borobudur","authors":"D. Verawati, Andhatu Achsa, Ivo Novitaningtyas","doi":"10.36407/jmsab.v5i2.326","DOIUrl":"https://doi.org/10.36407/jmsab.v5i2.326","url":null,"abstract":"This study aims to analyze the internal and external factors of human resource performance to formulate a strategy to improve human resource performance at Balkondes in the Borobudur area to restore tourism in the new normal era. This research uses a descriptive qualitative approach. Primary data were obtained based on interview data collection methods and participatory observation. SWOT analysis, IFAS, and EFAS were used as data analysis methods. The results showed that a change in strategy was necessary. Strategy formulations for improving human resource performance include increasing the intensity of human resource training and development programs and increasing the competence of human resources to create an integrated tour package according to the needs of tourists. Moreover, management needs to provide adequate health facilities for human resources, increase cooperation with other tourism actors, and create long-term human resource development planning.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82402578","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ratna Tri Hari Safariningsih, Mohamad Rizan, Agung Wahyu Handaru
This study aims to determine the role of grit and self-efficacy on work engagement for health workers at type C hospitals in Depok City. The data analysis used Structural Equation Modeling (SEM), namely Partial Least Square (PLS). The sample size in this study was 200 respondents. The results showed that grit positively and significantly affects work engagement. Grit has a positive and significant effect on self-efficacy. Self-efficacy has a positive and significant effect on work engagement. Self-efficacy mediates the relationship between grit which has a positive and significant effect on work engagement. Based on the Variance Accounted For (VAF) calculation, self-efficacy mediates partially. With self-efficacy, grit will affect increasing work engagement. This research can provide literature about the role of grit and self-efficacy on the work engagement of nurses at Type C Hospital. This research is helpful for hospitals in developing strategies to increase nurse work engagement.
{"title":"Peran grit dan self efficacy terhadap work engagement pada tenaga kesehatan rumah sakit","authors":"Ratna Tri Hari Safariningsih, Mohamad Rizan, Agung Wahyu Handaru","doi":"10.36407/jmsab.v5i2.671","DOIUrl":"https://doi.org/10.36407/jmsab.v5i2.671","url":null,"abstract":"This study aims to determine the role of grit and self-efficacy on work engagement for health workers at type C hospitals in Depok City. The data analysis used Structural Equation Modeling (SEM), namely Partial Least Square (PLS). The sample size in this study was 200 respondents. The results showed that grit positively and significantly affects work engagement. Grit has a positive and significant effect on self-efficacy. Self-efficacy has a positive and significant effect on work engagement. Self-efficacy mediates the relationship between grit which has a positive and significant effect on work engagement. Based on the Variance Accounted For (VAF) calculation, self-efficacy mediates partially. With self-efficacy, grit will affect increasing work engagement. This research can provide literature about the role of grit and self-efficacy on the work engagement of nurses at Type C Hospital. This research is helpful for hospitals in developing strategies to increase nurse work engagement.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":"79 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83359608","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study investigates the relationships between gender diversity in the board of directors and firm performance. It also uses several control variables: education, age, tenure, board size, board meeting, firm size, firm age, and leverage. We examine the relationship between variables with several methods, such as descriptive statistic methods, correlation tests, t-tests, and hypothesis testing on 29 LQ45 companies from 2016-2020. Our finding shows that gender diversity on the board of directors significantly negatively impacts firm performance. Despite the negative research results, we still recommend that companies increase gender diversity on the board of directors because many studies state a positive relationship between gender diversity on the board of directors and firm performance. In addition, the small number of women on the board of directors is less capable of positively affecting company performance, whereas, in this study, the number of women in each company each year is relatively small. The limitations of this study are that the number of years studied is only five years and the measurement of gender diversity only uses one proxy.
{"title":"The effect of gender diversity on firm performance in Indonesia","authors":"Keyi Sylvia Tania, Hesniati Hesniati","doi":"10.36407/jmsab.v5i2.667","DOIUrl":"https://doi.org/10.36407/jmsab.v5i2.667","url":null,"abstract":"This study investigates the relationships between gender diversity in the board of directors and firm performance. It also uses several control variables: education, age, tenure, board size, board meeting, firm size, firm age, and leverage. We examine the relationship between variables with several methods, such as descriptive statistic methods, correlation tests, t-tests, and hypothesis testing on 29 LQ45 companies from 2016-2020. Our finding shows that gender diversity on the board of directors significantly negatively impacts firm performance. Despite the negative research results, we still recommend that companies increase gender diversity on the board of directors because many studies state a positive relationship between gender diversity on the board of directors and firm performance. In addition, the small number of women on the board of directors is less capable of positively affecting company performance, whereas, in this study, the number of women in each company each year is relatively small. The limitations of this study are that the number of years studied is only five years and the measurement of gender diversity only uses one proxy.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":"38 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80808614","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to propose Pricing Strategy. First, this study determines the dominant factors that influence the number of housing prices in Denpasar as the Capital city of Bali Island, a center of tourism in Indonesia and Jakarta as the Capital City and central government of Indonesia. This study uses a multiple linear regression test; the sample was 115 houses data, 60 houses in Denpasar, and 55 in Jakarta. Second, this study will propose a strategy for determining house prices. The survey results will show what factors are dominant in determining the number of housing prices in Denpasar and Jakarta. This research is helpful for home sellers to determine the cost of the house to be sold. This research is also helpful for prospective home buyers to determine the reasonableness of the house price they will buy. This study also covers the discussion regarding the consideration of homebuyers in terms of taxes.
{"title":"Pricing strategy and buyer's considerations for house: Central government area vs tourism centre area","authors":"Renna Magdalena, Oliandes Sondakh","doi":"10.36407/jmsab.v5i2.626","DOIUrl":"https://doi.org/10.36407/jmsab.v5i2.626","url":null,"abstract":"The purpose of this study is to propose Pricing Strategy. First, this study determines the dominant factors that influence the number of housing prices in Denpasar as the Capital city of Bali Island, a center of tourism in Indonesia and Jakarta as the Capital City and central government of Indonesia. This study uses a multiple linear regression test; the sample was 115 houses data, 60 houses in Denpasar, and 55 in Jakarta. Second, this study will propose a strategy for determining house prices. The survey results will show what factors are dominant in determining the number of housing prices in Denpasar and Jakarta. This research is helpful for home sellers to determine the cost of the house to be sold. This research is also helpful for prospective home buyers to determine the reasonableness of the house price they will buy. This study also covers the discussion regarding the consideration of homebuyers in terms of taxes.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":"92 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80417712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study examines how macroeconomic indicators and Covid-19 cases can affect the movement of the LQ45 index. The Covid-19 case was also studied as a moderator between the relationship between macroeconomic indicators and the LQ45 index to determine whether the Covid-19 case needed to be a crucial consideration when investing in stocks using macroeconomic indicator analysis techniques. This study was tested using multiple regression analysis methods. The results of the analysis found that the factors that were found to significantly affect the LQ45 index were the exchange rate which impacted the LQ45 index significantly negatively, the price of Brent oil, which involved the LQ45 index significantly negatively, the DJIA index, which positively affected the LQ45 index, and the case of Covid-19 which affects the LQ45 index significantly negatively. This study found two macroeconomic variables that had no significant effect on the LQ45 index: the inflation rate and real interest rates. Furthermore, the results has found a negative effect of the Covid-19 pandemic on the LQ45 index, so it is hoped that the government and investors can consider this research indicator as a consideration in making economic and investment decisions.
{"title":"Macroeconomics and the LQ45 Index: Is the COVID-19 pandemic making a difference?","authors":"Lim Winny, Yulfiswandi Yulfiswandi","doi":"10.36407/jmsab.v5i2.612","DOIUrl":"https://doi.org/10.36407/jmsab.v5i2.612","url":null,"abstract":"This study examines how macroeconomic indicators and Covid-19 cases can affect the movement of the LQ45 index. The Covid-19 case was also studied as a moderator between the relationship between macroeconomic indicators and the LQ45 index to determine whether the Covid-19 case needed to be a crucial consideration when investing in stocks using macroeconomic indicator analysis techniques. This study was tested using multiple regression analysis methods. The results of the analysis found that the factors that were found to significantly affect the LQ45 index were the exchange rate which impacted the LQ45 index significantly negatively, the price of Brent oil, which involved the LQ45 index significantly negatively, the DJIA index, which positively affected the LQ45 index, and the case of Covid-19 which affects the LQ45 index significantly negatively. This study found two macroeconomic variables that had no significant effect on the LQ45 index: the inflation rate and real interest rates. Furthermore, the results has found a negative effect of the Covid-19 pandemic on the LQ45 index, so it is hoped that the government and investors can consider this research indicator as a consideration in making economic and investment decisions.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":"17 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74242850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to formulate a digital-based marketing strategy for young entrepreneurs. This study uses a qualitative approach through an interpretive paradigm by adopting a marketing mix. The population used in this study is the entirety of young entrepreneurs between the ages of 25 and 40 years in North Luwu. The minimum sample size was taken based on the calculation of 10 times the number of measurement items and obtained a total sample of 183. The analytical method used to formulate a digital-based marketing strategy is SWOT (Strength, Weakness, Opportunity, Threat) analysis. Before this analysis stage, the data quality test was first carried out, namely the validity and reliability tests. This study resulted in nine formulations of digital-based marketing strategies to support the business activities of young entrepreneurs, namely three strategies (S-O), two strategies (S-T), two strategies (W-O), and two strategy formulations (W-T).
{"title":"Analysis of digital-based marketing strategy in supporting business activities of young entrepreneurs","authors":"Riswandi Paradi, R. S. Hamid, Goso Goso, I. Ukkas","doi":"10.36407/jmsab.v5i2.575","DOIUrl":"https://doi.org/10.36407/jmsab.v5i2.575","url":null,"abstract":"This research aims to formulate a digital-based marketing strategy for young entrepreneurs. This study uses a qualitative approach through an interpretive paradigm by adopting a marketing mix. The population used in this study is the entirety of young entrepreneurs between the ages of 25 and 40 years in North Luwu. The minimum sample size was taken based on the calculation of 10 times the number of measurement items and obtained a total sample of 183. The analytical method used to formulate a digital-based marketing strategy is SWOT (Strength, Weakness, Opportunity, Threat) analysis. Before this analysis stage, the data quality test was first carried out, namely the validity and reliability tests. This study resulted in nine formulations of digital-based marketing strategies to support the business activities of young entrepreneurs, namely three strategies (S-O), two strategies (S-T), two strategies (W-O), and two strategy formulations (W-T).","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87855744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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