Pub Date : 2024-01-09DOI: 10.36407/jmsab.v7i1.1111
Z. Zulkarnaini, Yusuf Suhardi, Ali Akhmadi, A. Darmawan, Rania Fanindia
This research aims to identify how service quality, price, and brand image impact the satisfaction level of OP Bekasi customers. In order to gather data, a questionnaire that employed a Likert scale was used. The study's population consisted exclusively of Ory Parcel Bekasi customers, and a non-probability sampling technique was employed to select 97 participants. To analyze the data, the researchers utilized various tests, including validity and reliability tests, partial tests, and coefficient of determination tests, conducted using IBM SPSS version 26 software. The study results showed that service quality, price, and brand image significantly influenced the satisfaction level of OP Bekasi customers.
本研究旨在确定服务质量、价格和品牌形象如何影响 OP Bekasi 顾客的满意度。为了收集数据，本研究采用了李克特量表问卷。研究对象完全由 Ory Parcel Bekasi 的客户组成，采用非概率抽样技术选出了 97 名参与者。为了分析数据，研究人员使用了各种测试，包括有效性和可靠性测试、部分测试和决定系数测试，测试使用的软件是 IBM SPSS 26 版本。研究结果表明，服务质量、价格和品牌形象对 OP Bekasi 顾客的满意度有显著影响。
{"title":"Pengaruh kualitas pelayanan, harga, dan citra merek terhadap kepuasaan pelanggan","authors":"Z. Zulkarnaini, Yusuf Suhardi, Ali Akhmadi, A. Darmawan, Rania Fanindia","doi":"10.36407/jmsab.v7i1.1111","DOIUrl":"https://doi.org/10.36407/jmsab.v7i1.1111","url":null,"abstract":"This research aims to identify how service quality, price, and brand image impact the satisfaction level of OP Bekasi customers. In order to gather data, a questionnaire that employed a Likert scale was used. The study's population consisted exclusively of Ory Parcel Bekasi customers, and a non-probability sampling technique was employed to select 97 participants. To analyze the data, the researchers utilized various tests, including validity and reliability tests, partial tests, and coefficient of determination tests, conducted using IBM SPSS version 26 software. The study results showed that service quality, price, and brand image significantly influenced the satisfaction level of OP Bekasi customers.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":" 35","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139628445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-09DOI: 10.36407/jmsab.v7i1.1142
Adinda Cahya Kamila, Aniek Maschudah Ilfitriah
The purpose of this research is to examine the role of Web Design, Information Quality, Delivery Service on Electronic Satisfaction and the influence of Electronic Satisfaction on Sociolla customers Repurchase Intentions. The population in this research are users of the Sociolla application or website throughout Indonesia. This research used a sampling technique in the form of purposive sampling with 159 respondens who had made at least two purchases via the Sociolla application or website as a samples. The data was analyzed using the SEM-PLS technique and processed using the SmartPLS 4 program. The reults obtained in this research show that Web Design, Information Quality, and Delivery Service as a whole have a significant positive effect on Electronic Satisfaction. In addition, Electronic Satisfaction has a significant positive effect on Repurchase Intention of customers using the Sociolla application or website.
{"title":"Peran desain web, kualitas informasi, layanan pengiriman dalam peningkatan kepuasan elektronik dan niat beli kembali produk Sociolla","authors":"Adinda Cahya Kamila, Aniek Maschudah Ilfitriah","doi":"10.36407/jmsab.v7i1.1142","DOIUrl":"https://doi.org/10.36407/jmsab.v7i1.1142","url":null,"abstract":"The purpose of this research is to examine the role of Web Design, Information Quality, Delivery Service on Electronic Satisfaction and the influence of Electronic Satisfaction on Sociolla customers Repurchase Intentions. The population in this research are users of the Sociolla application or website throughout Indonesia. This research used a sampling technique in the form of purposive sampling with 159 respondens who had made at least two purchases via the Sociolla application or website as a samples. The data was analyzed using the SEM-PLS technique and processed using the SmartPLS 4 program. The reults obtained in this research show that Web Design, Information Quality, and Delivery Service as a whole have a significant positive effect on Electronic Satisfaction. In addition, Electronic Satisfaction has a significant positive effect on Repurchase Intention of customers using the Sociolla application or website.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":" 23","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139628418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-07DOI: 10.36407/jmsab.v7i1.1190
Hanuna Shafariah, Abdul Gofur
This research aims to investigate the impact of awareness of halal products on consumer trust levels by considering the moderating role of gender. The research method involves regression analysis to evaluate the relationship between these variables. The research sample consisted of 126 respondents randomly selected from the consumer population. The main findings show that awareness of halal products positively and significantly impacts consumer confidence levels. The regression results confirm that the higher the consumer's awareness of the halal product, the higher the consumer's trust in the product. Moderation analysis confirms that female consumers strengthen the positive relationship between awareness of halal products and consumer trust, compared to male consumers.
{"title":"Halal product awareness and trust from students perspectives: The role of gender","authors":"Hanuna Shafariah, Abdul Gofur","doi":"10.36407/jmsab.v7i1.1190","DOIUrl":"https://doi.org/10.36407/jmsab.v7i1.1190","url":null,"abstract":"This research aims to investigate the impact of awareness of halal products on consumer trust levels by considering the moderating role of gender. The research method involves regression analysis to evaluate the relationship between these variables. The research sample consisted of 126 respondents randomly selected from the consumer population. The main findings show that awareness of halal products positively and significantly impacts consumer confidence levels. The regression results confirm that the higher the consumer's awareness of the halal product, the higher the consumer's trust in the product. Moderation analysis confirms that female consumers strengthen the positive relationship between awareness of halal products and consumer trust, compared to male consumers.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":"55 s189","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139629376","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research aimed to identify and validate the digital skills required to use mobile banking services in Subang Regency. The study used non-probability and purposive sampling techniques to survey 350 banking customers who use mobile banking services in the Subang Regency. The results of the digital skills factor analysis showed that the indicators of each latent variable, including operational mobile skills, information navigation skills, social skills, and creative skills, were valid and able to represent their respective constructs. However, the model fit value did not meet the criteria, indicating that modifications were necessary to obtain a fit model. This study provides a starting point for further research to explore the model using the Exploratory Factor Analysis (EFA) analysis method or make modifications using the Confirmatory Factor Analysis (CFA) method to obtain a fit model that can contribute as a medium to confirm relevant and valid factors representing their constructs
{"title":"Confirmatory factor analysis of digital skills on the use of mobile banking services in Subang district","authors":"Lulu Arsylia, Refi Rifaldi Windya Giri","doi":"10.36407/jmsab.v6i2.943","DOIUrl":"https://doi.org/10.36407/jmsab.v6i2.943","url":null,"abstract":"The research aimed to identify and validate the digital skills required to use mobile banking services in Subang Regency. The study used non-probability and purposive sampling techniques to survey 350 banking customers who use mobile banking services in the Subang Regency. The results of the digital skills factor analysis showed that the indicators of each latent variable, including operational mobile skills, information navigation skills, social skills, and creative skills, were valid and able to represent their respective constructs. However, the model fit value did not meet the criteria, indicating that modifications were necessary to obtain a fit model. This study provides a starting point for further research to explore the model using the Exploratory Factor Analysis (EFA) analysis method or make modifications using the Confirmatory Factor Analysis (CFA) method to obtain a fit model that can contribute as a medium to confirm relevant and valid factors representing their constructs","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":"19 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135975381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The responsibility of heirs of personal guarantee holders in companies facing bankruptcy is a complex and significant issue in the legal world. In the business sphere, especially in the current era of globalization and intense competition, business transactions and agreements often involve different guarantees provided by the parties involved. Personal guarantees, which require an individual to secure a company's obligations or debts, are one form of security that is commonly used. When a company given a personal guarantee faces financial difficulties or goes bankrupt, the issue of how the heirs should handle the assets left by the heir with a personal guarantee becomes very relevant. Additionally, the responsibility of heirs in this context, as viewed by Islamic law, and how it relates to applicable civil law principles, is an important aspect that needs careful examination. This article aims to comprehensively explain the concept of heir responsibility from the heirs of personal guarantee holders in two legal frameworks, namely Islamic law and civil law. We will explore the legal aspects governing the responsibilities of heirs in both legal systems, highlight the differences and similarities between the two, and provide a clear understanding of the topic.
{"title":"Responsibility of the heirs of personal guarantee holders in bankruptcy from Islamic inheritance law and state law: A case of Indonesia","authors":"Idham Idham, Lenny Nadriana, Febriansyah Febriansyah","doi":"10.36407/jmsab.v6i2.963","DOIUrl":"https://doi.org/10.36407/jmsab.v6i2.963","url":null,"abstract":"The responsibility of heirs of personal guarantee holders in companies facing bankruptcy is a complex and significant issue in the legal world. In the business sphere, especially in the current era of globalization and intense competition, business transactions and agreements often involve different guarantees provided by the parties involved. Personal guarantees, which require an individual to secure a company's obligations or debts, are one form of security that is commonly used. When a company given a personal guarantee faces financial difficulties or goes bankrupt, the issue of how the heirs should handle the assets left by the heir with a personal guarantee becomes very relevant. Additionally, the responsibility of heirs in this context, as viewed by Islamic law, and how it relates to applicable civil law principles, is an important aspect that needs careful examination. This article aims to comprehensively explain the concept of heir responsibility from the heirs of personal guarantee holders in two legal frameworks, namely Islamic law and civil law. We will explore the legal aspects governing the responsibilities of heirs in both legal systems, highlight the differences and similarities between the two, and provide a clear understanding of the topic.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":"30 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136133008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-19DOI: 10.36407/jmsab.v6i2.1101
Burhanudin Burhanudin, Ananda Putri Waluyo
The food and beverage industry is a sector that deals with highly demanded products. The aim of this study is to examine how the presence of affection influences activation and further, both the overall brand equity and brand awareness. In addition, this study examines activation acting as a mediation factor in the relationship between affection and overall brand equity as well as between affection and brand awareness. There were 202 respondents who had purchased Excelso products participating in this study. The data was analyzed with a structural equation modeling. The findings of this research show affection influences activation and, further, both overall brand equity and brand awareness. In addition, activation mediates the relationship between affection and overall brand equity and between affection and brand awareness
{"title":"How affection leads to overall brand equity and brand awareness? The mediating role of activation","authors":"Burhanudin Burhanudin, Ananda Putri Waluyo","doi":"10.36407/jmsab.v6i2.1101","DOIUrl":"https://doi.org/10.36407/jmsab.v6i2.1101","url":null,"abstract":"The food and beverage industry is a sector that deals with highly demanded products. The aim of this study is to examine how the presence of affection influences activation and further, both the overall brand equity and brand awareness. In addition, this study examines activation acting as a mediation factor in the relationship between affection and overall brand equity as well as between affection and brand awareness. There were 202 respondents who had purchased Excelso products participating in this study. The data was analyzed with a structural equation modeling. The findings of this research show affection influences activation and, further, both overall brand equity and brand awareness. In addition, activation mediates the relationship between affection and overall brand equity and between affection and brand awareness","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135823261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to investigate the effect of Environmental, Social, and Governance (ESG) on dividend policy. ESG disclosure is measured using the Refinitiv Eikon database's ESG Score, and dividend policy is measured using the Dividend Payout Ratio (DPR). Purposive sampling was used to obtain 115 samples of non-financial companies listed on the ASEAN-5 Countries Stock Exchange from 2017 to 2021. The sample companies originated from the ASEAN-5 countries. These countries include Indonesia, Malaysia, Singapore, Philippines, and Thailand. The results suggest that ESG has a positive effect on dividend policy. Companies with higher ESG scores are more likely to have suitable dividend policies, as companies that disclose ESG indicate a high level of transparency and a low risk of information asymmetry. This study provides empirical evidence to support the implementation of ESG disclosure in numerous nations, particularly the ASEAN-5. This study provides empirical incentives for company managers to implement ESG disclosure and its components. The relationship between ESG and its components and dividend policy in ASEAN-5 countries has yet to be investigated.
{"title":"ESG and dividend policy: Evidence from ASEAN-5 countries","authors":"Nisa Hamdu Ismillah, Muhammad Faisal","doi":"10.36407/jmsab.v6i2.821","DOIUrl":"https://doi.org/10.36407/jmsab.v6i2.821","url":null,"abstract":"This study aims to investigate the effect of Environmental, Social, and Governance (ESG) on dividend policy. ESG disclosure is measured using the Refinitiv Eikon database's ESG Score, and dividend policy is measured using the Dividend Payout Ratio (DPR). Purposive sampling was used to obtain 115 samples of non-financial companies listed on the ASEAN-5 Countries Stock Exchange from 2017 to 2021. The sample companies originated from the ASEAN-5 countries. These countries include Indonesia, Malaysia, Singapore, Philippines, and Thailand. The results suggest that ESG has a positive effect on dividend policy. Companies with higher ESG scores are more likely to have suitable dividend policies, as companies that disclose ESG indicate a high level of transparency and a low risk of information asymmetry. This study provides empirical evidence to support the implementation of ESG disclosure in numerous nations, particularly the ASEAN-5. This study provides empirical incentives for company managers to implement ESG disclosure and its components. The relationship between ESG and its components and dividend policy in ASEAN-5 countries has yet to be investigated.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136253744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to examine the effect of performance expectations, business expectations, social influence, facility conditions, hedonic motivation, price values, habits, and perceived trust on intentions and actual use of digital banks. The measurement method in this study used a questionnaire distributed online to digital bank users in the Bekasi, Depok, Jakarta and Tangerang areas. Processing data using descriptive quantitative methods and sampling methods using purposive sampling. Data analysis used the PLS-SEM analysis method. The results of this study can be concluded that the influence of performance expectations, business expectations, social influence, facilitating conditions, price values, habits, and perceptions of trust has a significant influence on intention to use and hedonic motivation has no effect on intentions to use digital banks.
Public interest statements
The benefits of the results of this research can be a recommendation to the general public to see what factors can be considered in using digital banks, so that the general public can find out what factors can influence the use of digital banks.
{"title":"Analisis penerimaan bank digital dengan UTAUT 2 pasca pandemi","authors":"Sonny Taufan, Deni Wardani","doi":"10.36407/jmsab.v6i2.785","DOIUrl":"https://doi.org/10.36407/jmsab.v6i2.785","url":null,"abstract":"The purpose of this study is to examine the effect of performance expectations, business expectations, social influence, facility conditions, hedonic motivation, price values, habits, and perceived trust on intentions and actual use of digital banks. The measurement method in this study used a questionnaire distributed online to digital bank users in the Bekasi, Depok, Jakarta and Tangerang areas. Processing data using descriptive quantitative methods and sampling methods using purposive sampling. Data analysis used the PLS-SEM analysis method. The results of this study can be concluded that the influence of performance expectations, business expectations, social influence, facilitating conditions, price values, habits, and perceptions of trust has a significant influence on intention to use and hedonic motivation has no effect on intentions to use digital banks.
 Public interest statements
 The benefits of the results of this research can be a recommendation to the general public to see what factors can be considered in using digital banks, so that the general public can find out what factors can influence the use of digital banks.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":"89 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135099020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Bandung is recognized as a flower city because of its beauty. Besides, it provides several destinations for tourists. One is Saung Angklung Udjo (SAU), oriented to Sundanese culture. For the tourism business, the revisiting intention of tourists becomes valuable for its sustainability. Therefore, this study reveals the determinant of revisiting intent. According to previous research, they are a destination image and an unforgettable traveling experience. In other words, this study aims to check and analyze three effects. The first and second are the influence of destination image on revisiting intention and unforgettable traveling experience. The third is the impact of the memorable touring experience on this intention. Then, to achieve this purpose, it employs 169 domestic tourists visiting SAU as the sample and the covariance-based structural equation model with its feature to examine three hypotheses formulated. After investigating them, this study concludes destination image positively affects revisit intention and unforgettable traveling experience. Similarly, this positive sign exists for the relationship between this experience and intention.
{"title":"Destination image, unforgettable traveling experience, and revisit intention: Viewpoint from tourists visiting cultural attraction","authors":"Asyrafil Herza Dagustani, Rully Arlan Tjahyadi, Bram Hadianto","doi":"10.36407/jmsab.v6i2.1039","DOIUrl":"https://doi.org/10.36407/jmsab.v6i2.1039","url":null,"abstract":"Bandung is recognized as a flower city because of its beauty. Besides, it provides several destinations for tourists. One is Saung Angklung Udjo (SAU), oriented to Sundanese culture. For the tourism business, the revisiting intention of tourists becomes valuable for its sustainability. Therefore, this study reveals the determinant of revisiting intent. According to previous research, they are a destination image and an unforgettable traveling experience. In other words, this study aims to check and analyze three effects. The first and second are the influence of destination image on revisiting intention and unforgettable traveling experience. The third is the impact of the memorable touring experience on this intention. Then, to achieve this purpose, it employs 169 domestic tourists visiting SAU as the sample and the covariance-based structural equation model with its feature to examine three hypotheses formulated. After investigating them, this study concludes destination image positively affects revisit intention and unforgettable traveling experience. Similarly, this positive sign exists for the relationship between this experience and intention.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135519367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Businesses that want to compete globally and grow their operations must prioritize planning. This includes planning for production processes, sourcing materials, labor availability, and quality control. Planning product capacity is essential for small and medium-sized enterprises (MSMEs) because it impacts their costs and profits. However, limited capital can make this challenging. Businesses can use aggregate planning to optimize their operations to address this issue. In this study, we analyzed the application of product capacity through aggregate planning at the Cijoged Subang Plain T-shirt Convection. We used the Smooth Production method and POM QM for Windows software to collect and process data. Our findings suggest that implementing aggregate planning can help businesses map their costs and meet product demand capacity, including expenses related to regular and overtime working hours, subcontracting, and inventory.
{"title":"Penerapan kapasitas produk melalui perencanaan agregat: Studi kasus pada konveksi kaos polos Cijoged Subang","authors":"Dewi Puspasari","doi":"10.36407/jmsab.v6i2.924","DOIUrl":"https://doi.org/10.36407/jmsab.v6i2.924","url":null,"abstract":"Businesses that want to compete globally and grow their operations must prioritize planning. This includes planning for production processes, sourcing materials, labor availability, and quality control. Planning product capacity is essential for small and medium-sized enterprises (MSMEs) because it impacts their costs and profits. However, limited capital can make this challenging. Businesses can use aggregate planning to optimize their operations to address this issue. In this study, we analyzed the application of product capacity through aggregate planning at the Cijoged Subang Plain T-shirt Convection. We used the Smooth Production method and POM QM for Windows software to collect and process data. Our findings suggest that implementing aggregate planning can help businesses map their costs and meet product demand capacity, including expenses related to regular and overtime working hours, subcontracting, and inventory.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135519368","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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