The purpose of this research To realize economic and social resilience, which is oriented towards poverty alleviation in the context of community welfare in the Lebak Regency, Banten, through product innovation analysis, Market Orientation, and Entrepreneurship orientation towards the MSME marketing performance of cassava processed products in the Lebak-Banten region. The research method used was a mixed-method, with a population of SMEs processed by cassava in the Cibadak area, Lebak, Banten. The number of respondents used was 72 respondents. Product innovation and entrepreneurial orientation do not affect marketing performance, but market orientation has significantly related to marketing performance. The MSMEs in Lebak Banten are not supported by inappropriate information technology. In this case, it is to improve the entrepreneurial orientation of the MSME actors by displaying all products that are sold either the same or not the same as the intended product so that consumers walk on their own to see the uniqueness said indirectly.
{"title":"Analisis Kinerja Pemasaran UMKM Produk Olahan Singkong di Wilayah Lebak-Banten","authors":"Miguna Astuti, Tati Handayani","doi":"10.36407/JMSAB.V4I2.276","DOIUrl":"https://doi.org/10.36407/JMSAB.V4I2.276","url":null,"abstract":"The purpose of this research To realize economic and social resilience, which is oriented towards poverty alleviation in the context of community welfare in the Lebak Regency, Banten, through product innovation analysis, Market Orientation, and Entrepreneurship orientation towards the MSME marketing performance of cassava processed products in the Lebak-Banten region. The research method used was a mixed-method, with a population of SMEs processed by cassava in the Cibadak area, Lebak, Banten. The number of respondents used was 72 respondents. Product innovation and entrepreneurial orientation do not affect marketing performance, but market orientation has significantly related to marketing performance. The MSMEs in Lebak Banten are not supported by inappropriate information technology. In this case, it is to improve the entrepreneurial orientation of the MSME actors by displaying all products that are sold either the same or not the same as the intended product so that consumers walk on their own to see the uniqueness said indirectly.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81831148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to explore the distribution of wage subsidy assistance in accordance with the government's objectives, this study will answer whether BSU is right on target and minimizes the spread of the corona virus in the Ministry of Education and Culture. The research method used is exploratory and descriptive. Exploratory is used to provide in-depth explanations, while descriptive is used to analyze the study qualitatively in order to obtain findings and descriptions of a phenomenon that occurs. The results of this study found that; BSU distribution is right on target without any significant obstacles, the distribution mechanism is ineffective in suppressing the spread of the corona virus. Distribution through government banks found technical obstacles in the form of recipient validation which required visiting the channeling bank with a relatively long service time so that it created a potential crowd, even though there had been prevention in the form of strict implementation of protocols but conditions became more complicated where the assistance of teachers and lecturers coincided with government stimulus assistance. other, so the goal of suppressing the spread of the corona virus is contrary to the results of this study. Further research recommends researching appropriate dispensing methods..
{"title":"Ekplorasi Penyaluran Bantuan Subsidi Upah (BSU) Tenaga Kependidikan Non PNS Selama Pandemi COVID-19","authors":"Lala Hucadinota Ainul Amri, Whan Augustin Ainul Amri","doi":"10.36407/jmsab.v4i1.297","DOIUrl":"https://doi.org/10.36407/jmsab.v4i1.297","url":null,"abstract":"This study aims to explore the distribution of wage subsidy assistance in accordance with the government's objectives, this study will answer whether BSU is right on target and minimizes the spread of the corona virus in the Ministry of Education and Culture. The research method used is exploratory and descriptive. Exploratory is used to provide in-depth explanations, while descriptive is used to analyze the study qualitatively in order to obtain findings and descriptions of a phenomenon that occurs. The results of this study found that; BSU distribution is right on target without any significant obstacles, the distribution mechanism is ineffective in suppressing the spread of the corona virus. Distribution through government banks found technical obstacles in the form of recipient validation which required visiting the channeling bank with a relatively long service time so that it created a potential crowd, even though there had been prevention in the form of strict implementation of protocols but conditions became more complicated where the assistance of teachers and lecturers coincided with government stimulus assistance. other, so the goal of suppressing the spread of the corona virus is contrary to the results of this study. Further research recommends researching appropriate dispensing methods..","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73577761","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
T. W. Hendratni, Hindradjid Harsono, DW Soemarsono
The purpose of the study was to determine: The influence of Corporate Governance in the Government and Business Entity Partnership (PPP) in the infrastructure sector, the main factors that can affect the Government and Business Entity Partnership (PPP) in the Infrastructure sector and How to apply the principles of Corporate Governance in the Government and Business Entity Partnership ( PPP ) in the infrastructure sector in Indonesia. The population and subjects studied are a group of people who understand the Government and Business Entity Partnership (PPP), namely from the Association of Professional Experts on Government Partnerships and Indonesian Business Entities (PAP-KPBUI) as many as 142 people. For data analysis used in this study use Ordinary Least Square (OLS) regression estimation technique to analyze the relationship between the independent variable and the dependent variable. Data processing is carried out using SPSS 23. The results of the study can be seen that the variables of Transparency, Accountability, Responsibility, Independence, and Justice together have a contribution of influence of PPP in the Infrastructure sector.
{"title":"Analisis Corporate Governance dalam Kemitraan Pemerintah dan Badan Usaha Bidang Infrastruktur","authors":"T. W. Hendratni, Hindradjid Harsono, DW Soemarsono","doi":"10.36407/jmsab.v4i1.327","DOIUrl":"https://doi.org/10.36407/jmsab.v4i1.327","url":null,"abstract":"The purpose of the study was to determine: The influence of Corporate Governance in the Government and Business Entity Partnership (PPP) in the infrastructure sector, the main factors that can affect the Government and Business Entity Partnership (PPP) in the Infrastructure sector and How to apply the principles of Corporate Governance in the Government and Business Entity Partnership ( PPP ) in the infrastructure sector in Indonesia. The population and subjects studied are a group of people who understand the Government and Business Entity Partnership (PPP), namely from the Association of Professional Experts on Government Partnerships and Indonesian Business Entities (PAP-KPBUI) as many as 142 people. For data analysis used in this study use Ordinary Least Square (OLS) regression estimation technique to analyze the relationship between the independent variable and the dependent variable. Data processing is carried out using SPSS 23. The results of the study can be seen that the variables of Transparency, Accountability, Responsibility, Independence, and Justice together have a contribution of influence of PPP in the Infrastructure sector.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88754158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the factors contributing to the transmigration program to the welfare level of transmigrants and compare aspects of the development of the welfare level of transmigrants at transmigration locations from before and after people become transmigrants. The research was conducted at the Transmigration location, Fajar Baru Village, Panca Jaya District, Mesuji Regency. The method used is quantitative, using questionnaires and document searches that are relevant to the research topic. The results showed that transmigrants were still categorized as poor or underprivileged. Some of the things that cause this situation include: First, the transmigrants do not have permanent jobs and only rely on work as farmers; and Second, the rice fields they own still have not produced anything, because the harvest period has not yet entered so that many transmigrants change professions to become casual workers. Practical implications can be done by carrying out more effective coaching by paying attention to the economic, socio-cultural, and mental-spiritual fields.
{"title":"Implications of Transmigration Program Implementation Towards Transmigrant Welfare Levels","authors":"Febriansyah Febriansyah, I. Natakesuma","doi":"10.36407/jmsab.v4i1.298","DOIUrl":"https://doi.org/10.36407/jmsab.v4i1.298","url":null,"abstract":"This study aims to determine the factors contributing to the transmigration program to the welfare level of transmigrants and compare aspects of the development of the welfare level of transmigrants at transmigration locations from before and after people become transmigrants. The research was conducted at the Transmigration location, Fajar Baru Village, Panca Jaya District, Mesuji Regency. The method used is quantitative, using questionnaires and document searches that are relevant to the research topic. The results showed that transmigrants were still categorized as poor or underprivileged. Some of the things that cause this situation include: First, the transmigrants do not have permanent jobs and only rely on work as farmers; and Second, the rice fields they own still have not produced anything, because the harvest period has not yet entered so that many transmigrants change professions to become casual workers. Practical implications can be done by carrying out more effective coaching by paying attention to the economic, socio-cultural, and mental-spiritual fields.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76964580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to find out the influence of debt to equity ratio, return on asset, return on equity and firm size on the level of underpricing in companies that conduct an Initial Public Offering (IPO) in Indonesia Stock Exchange period 2014-2019. The population in this study is all companies that conducted an Initial Public Offering (IPO) in Indonesia Stock Exchange period 2014-2019. Determination of the sample using a purposive sampling method through certain criteria in order to obtain a sample of 115 companies. The analysis method used in this study was multiple linear regression method. The results showed that: (1) debt to equity ratio has positive and insignificant effect on the level of underpricing; (2) return on asset has negative and significant effect on the level of underpricing; (3) return on equity has negative and insignificant effect on the level of underpricing; and (4) firm size has negative and significant effect on the level of underpricing.
{"title":"Faktor Fundamental Terhadap Tingkat Underpricing Perusahaan Yang Melakukan Initial Public Offering (IPO)","authors":"Muhani Muhani, Nia Eka Pramelia, Molina Molina","doi":"10.36407/jmsab.v3i2.167","DOIUrl":"https://doi.org/10.36407/jmsab.v3i2.167","url":null,"abstract":"This study aims to find out the influence of debt to equity ratio, return on asset, return on equity and firm size on the level of underpricing in companies that conduct an Initial Public Offering (IPO) in Indonesia Stock Exchange period 2014-2019. The population in this study is all companies that conducted an Initial Public Offering (IPO) in Indonesia Stock Exchange period 2014-2019. Determination of the sample using a purposive sampling method through certain criteria in order to obtain a sample of 115 companies. The analysis method used in this study was multiple linear regression method. The results showed that: (1) debt to equity ratio has positive and insignificant effect on the level of underpricing; (2) return on asset has negative and significant effect on the level of underpricing; (3) return on equity has negative and insignificant effect on the level of underpricing; and (4) firm size has negative and significant effect on the level of underpricing. ","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83194341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study was to examine the relationship between job insecurity and employee anxiety while at the same time identifying coping strategies that could withstand the adverse effects of job insecurity by placing a God locus of control (GLC). A total of 132 employees from several companies were involved in this study. This study shows that Job insecurity positively affects employee anxiety levels. God's locus of control negatively affects anxiety and acts as a boundary condition to reduce the effect of job insecurity on employee anxiety. The analysis results provide knowledge relevant to the scientific literature related to the study of job insecurity and practical implications for reducing the effect of this phenomenon on employee anxiety levels amid the COVID-19 pandemic.
{"title":"Job insecurity dan konsekuensinya pada kecemasan karyawan di saat pandemi COVID-19: peran God locus of control","authors":"A. Achmadi","doi":"10.36407/jmsab.v3i2.222","DOIUrl":"https://doi.org/10.36407/jmsab.v3i2.222","url":null,"abstract":"The purpose of this study was to examine the relationship between job insecurity and employee anxiety while at the same time identifying coping strategies that could withstand the adverse effects of job insecurity by placing a God locus of control (GLC). A total of 132 employees from several companies were involved in this study. This study shows that Job insecurity positively affects employee anxiety levels. God's locus of control negatively affects anxiety and acts as a boundary condition to reduce the effect of job insecurity on employee anxiety. The analysis results provide knowledge relevant to the scientific literature related to the study of job insecurity and practical implications for reducing the effect of this phenomenon on employee anxiety levels amid the COVID-19 pandemic.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79582493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The development is currently growing very rapidly, this is evidenced by the progress in various fields, especially technology. However, not all technology provides convenience and a positive impact for its users if it is not handled properly. This study aims to determine the effectiveness of online services carried out by Pegadaian Syariah Bogor Baru Branch through the Mobile Pegadaian Syariah Digital Service (PSDS) application in increasing the number of customers. The method used is an approach to the theory of e-servqual and management functions. The method of data collection was carried out by making observations at the New Bogor Sharia pawnshop by conducting interviews and observations. The effectiveness of PSDS is reviewed through 7 dimensions, namely efficiency, reliability, compliance, privacy services, responsiveness, compensation, and contact.
{"title":"E-Government: Efektivitas Layanan Aplikasi Pegadaian Syariah Digital Service (PSDS) pada Cabang Pegadaian Syariah Bogor Baru","authors":"Denia Maulani","doi":"10.36407/jmsab.v3i2.140","DOIUrl":"https://doi.org/10.36407/jmsab.v3i2.140","url":null,"abstract":"The development is currently growing very rapidly, this is evidenced by the progress in various fields, especially technology. However, not all technology provides convenience and a positive impact for its users if it is not handled properly. This study aims to determine the effectiveness of online services carried out by Pegadaian Syariah Bogor Baru Branch through the Mobile Pegadaian Syariah Digital Service (PSDS) application in increasing the number of customers. The method used is an approach to the theory of e-servqual and management functions. The method of data collection was carried out by making observations at the New Bogor Sharia pawnshop by conducting interviews and observations. The effectiveness of PSDS is reviewed through 7 dimensions, namely efficiency, reliability, compliance, privacy services, responsiveness, compensation, and contact.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79388626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Penelitian ini bertujuan untuk mengetahui cara menggunakan data pemasaran digital yang diperoleh dari kampanye pemasaran iklan menggunakan “facebook ads” dalam menentukan lokasi geografis terbaik untuk penempatan iklan produk. Metode penelitian yang digunakan adalah eksperimen iklan dengan cara uji coba rancangan iklan produk yang menghasilkan data pemasaran digital. Data tersebut kemudian dianalisa dengan data penjualan pada periode iklan untuk mendapatkan lokasi geografis dengan performa terbaik yang dilihat dari wilayah yang menghasilkan penjualan terbanyak. Hasilnya dengan memfokuskan penempatan iklan pada wilayah yang menghasilkan penjualan terbanyak pada eksprerimen sebelumnya, persentase beban iklan dibandingkan pendapatan yang dihasilkan berhasil menurun dari 84% saat diatur penempatan-nya di seluruh Indonesia menjadi 47% di tingkat wilayah provinsi dengan penjualan terbanyak dan menurun lagi menjadi 31% saat di fokuskan di tingkat kota dengan penjualan terbanyak
{"title":"Pemanfaatan Data Pemasaran Digital Dalam Penentuan Lokasi Geografis Terbaik Untuk Penempatan Iklan Produk","authors":"Tinton Ramadhan, Ika Suhartanti Darmo","doi":"10.36407/jmsab.v3i1.138","DOIUrl":"https://doi.org/10.36407/jmsab.v3i1.138","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui cara menggunakan data pemasaran digital yang diperoleh dari kampanye pemasaran iklan menggunakan “facebook ads” dalam menentukan lokasi geografis terbaik untuk penempatan iklan produk. Metode penelitian yang digunakan adalah eksperimen iklan dengan cara uji coba rancangan iklan produk yang menghasilkan data pemasaran digital. Data tersebut kemudian dianalisa dengan data penjualan pada periode iklan untuk mendapatkan lokasi geografis dengan performa terbaik yang dilihat dari wilayah yang menghasilkan penjualan terbanyak. Hasilnya dengan memfokuskan penempatan iklan pada wilayah yang menghasilkan penjualan terbanyak pada eksprerimen sebelumnya, persentase beban iklan dibandingkan pendapatan yang dihasilkan berhasil menurun dari 84% saat diatur penempatan-nya di seluruh Indonesia menjadi 47% di tingkat wilayah provinsi dengan penjualan terbanyak dan menurun lagi menjadi 31% saat di fokuskan di tingkat kota dengan penjualan terbanyak","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89134655","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to analyze the influence of digital marketing and store atmosphere on buying an interest in Kedai Kopi S. Sources of data were obtained from observations on Kedai Kopi S’s customers in May 2019. The method used was the descriptive method by distributing questionnaires through Google Form, then processed using IBM SPSS Statistics application. Based on 105 respondents who have come to Kedai Kopi S and have accessed the Kedai Kopi S Instagram. The results show that digital marketing and store atmosphere affect buying interest. The accepted hypothesis was decided based on the results of the t value analysis. It can be concluded that Kedai Kopi S needs to improve promotion through social media so that consumers can consider more about coming to Kedai Kopi S.
本研究旨在分析数字营销和门店氛围对可代Kopi S购买兴趣的影响。数据来源来自2019年5月对可代Kopi S客户的观察。使用的方法是描述性的方法，通过谷歌Form发放问卷，然后使用IBM SPSS Statistics应用程序进行处理。该调查基于105名访问过可代Kopi S并访问过可代Kopi S Instagram的受访者。结果表明，数字营销和商店氛围影响购买兴趣。根据t值分析的结果确定可接受的假设。综上所述，可代Kopi S需要通过社交媒体进行更好的推广，让消费者更多的考虑来可代Kopi S。
{"title":"Pengaruh Pemasaran Digital dan Suasana Toko Terhadap Minat Beli di Kedai Kopi S","authors":"K. Albi","doi":"10.36407/jmsab.v3i1.116","DOIUrl":"https://doi.org/10.36407/jmsab.v3i1.116","url":null,"abstract":"This study aims to analyze the influence of digital marketing and store atmosphere on buying an interest in Kedai Kopi S. Sources of data were obtained from observations on Kedai Kopi S’s customers in May 2019. The method used was the descriptive method by distributing questionnaires through Google Form, then processed using IBM SPSS Statistics application. Based on 105 respondents who have come to Kedai Kopi S and have accessed the Kedai Kopi S Instagram. The results show that digital marketing and store atmosphere affect buying interest. The accepted hypothesis was decided based on the results of the t value analysis. It can be concluded that Kedai Kopi S needs to improve promotion through social media so that consumers can consider more about coming to Kedai Kopi S.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78972863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The goal of this research was to analyze the effect of physical evidence, price and products on loyalty with customer satisfaction as a mediating variable of Hypermarket A and B in East Jakarta region. The population on this research were all the people who lived in East Jakarta and Bekasi which eased the researcher to find consumers from both Hypermarkets. Sampling method was using convenience sampling technique with the calculation of sampling using Slovin formula so it obtained at least 100 samples. The source of this research was a primary and secondary source. A primary source was collected by fill the questionnaires by respondents and literature studies as a second source. The method for analysis was the classic assumption test and partial t-test. The result of the hypothesis shows that; price and product were positively impacted on customer satisfaction and so do the satisfaction on customer loyalty.
{"title":"Pengaruh physical evidence, harga dan produk terhadap kepuasan serta dampaknya terhadap loyalitas pelanggan hypermarket","authors":"Vanessa Jacobus","doi":"10.36407/jmsab.v2i2.88","DOIUrl":"https://doi.org/10.36407/jmsab.v2i2.88","url":null,"abstract":"The goal of this research was to analyze the effect of physical evidence, price and products on loyalty with customer satisfaction as a mediating variable of Hypermarket A and B in East Jakarta region. The population on this research were all the people who lived in East Jakarta and Bekasi which eased the researcher to find consumers from both Hypermarkets. Sampling method was using convenience sampling technique with the calculation of sampling using Slovin formula so it obtained at least 100 samples. The source of this research was a primary and secondary source. A primary source was collected by fill the questionnaires by respondents and literature studies as a second source. The method for analysis was the classic assumption test and partial t-test. The result of the hypothesis shows that; price and product were positively impacted on customer satisfaction and so do the satisfaction on customer loyalty. \u0000 ","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-09-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75131143","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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