Pub Date : 2024-06-03DOI: 10.36407/jmsab.v7i2.1317
Andrio Hafidz Yulistyan, Triyono Arief Wahyudi
Customer loyalty is essential in any industry, especially the oil industry. Customer loyalty is influenced by their attitude towards the product or service, which the promotional mix can influence. The promotional mix includes sales promotion, word of mouth, social media, and electronic word of mouth. This research aims to determine how the promotional mix dimensions affect customers' repurchase intention by influencing their attitude. The research sample consisted of 210 respondents who were customers who used oil in the Jabodetabek area—the results of the research hypothesis test support all hypotheses. The strongest factor influencing repurchase intention is social media promotion. The SEM method results for all variables from the promotion mix showed acceptable results, which can be implemented in company management. In conclusion, sales promotion, word of mouth, social media, and electronic word of mouth can influence customer attitudes and create repurchase intention. The limitations of this study are the limited areas of development and the fact that the dimensions analyzed were only attitudes towards promotion mix and repurchase intention
客户忠诚度对任何行业都至关重要，尤其是石油行业。客户忠诚度受其对产品或服务的态度影响，而促销组合可以影响这种态度。促销组合包括销售促进、口碑、社交媒体和电子口碑。本研究旨在确定促销组合维度如何通过影响顾客的态度来影响他们的再购买意愿。研究样本由 210 名受访者组成，他们都是在贾博德塔贝克地区使用石油的顾客--研究假设检验结果支持所有假设。影响回购意愿最强的因素是社交媒体推广。对促销组合中所有变量的 SEM 方法结果显示，结果可以接受，可以在公司管理中实施。总之，促销、口碑、社交媒体和电子口碑可以影响顾客态度并产生再购意向。本研究的局限性在于发展领域有限，而且分析的维度仅限于对促销组合的态度和再购意向。
{"title":"The effect of promotional mix on repurchase intention of lubricant customer trough attitude","authors":"Andrio Hafidz Yulistyan, Triyono Arief Wahyudi","doi":"10.36407/jmsab.v7i2.1317","DOIUrl":"https://doi.org/10.36407/jmsab.v7i2.1317","url":null,"abstract":"Customer loyalty is essential in any industry, especially the oil industry. Customer loyalty is influenced by their attitude towards the product or service, which the promotional mix can influence. The promotional mix includes sales promotion, word of mouth, social media, and electronic word of mouth. This research aims to determine how the promotional mix dimensions affect customers' repurchase intention by influencing their attitude. The research sample consisted of 210 respondents who were customers who used oil in the Jabodetabek area—the results of the research hypothesis test support all hypotheses. The strongest factor influencing repurchase intention is social media promotion. The SEM method results for all variables from the promotion mix showed acceptable results, which can be implemented in company management. In conclusion, sales promotion, word of mouth, social media, and electronic word of mouth can influence customer attitudes and create repurchase intention. The limitations of this study are the limited areas of development and the fact that the dimensions analyzed were only attitudes towards promotion mix and repurchase intention","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141388864","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-17DOI: 10.36407/jmsab.v7i1.1141
Salahudin Rafi
Indonesia, the largest island country in the world, requires a reliable logistics system to meet its people's needs. The National Logistics System Development Blueprint (SISLOGNAS) supports this process, increasing trade, economic productivity, infrastructure investment, and employment opportunities. However, Indonesia's logistics performance index is currently ranked 61st out of 139 countries surveyed. To address these issues, an initial model was developed for national logistics system variables for archipelagic countries. This research uses an exploratory factor analysis approach with Jamovi software. The study found that 50 indicators in the logistics system of an archipelagic country like Indonesia are classified into six categories: services, commodities, logistics infrastructure, modes of transportation, timeliness, and technology. These indicators interconnect to develop an effective and efficient national logistics network
{"title":"Preliminary model development for archipelago country logistic system","authors":"Salahudin Rafi","doi":"10.36407/jmsab.v7i1.1141","DOIUrl":"https://doi.org/10.36407/jmsab.v7i1.1141","url":null,"abstract":"Indonesia, the largest island country in the world, requires a reliable logistics system to meet its people's needs. The National Logistics System Development Blueprint (SISLOGNAS) supports this process, increasing trade, economic productivity, infrastructure investment, and employment opportunities. However, Indonesia's logistics performance index is currently ranked 61st out of 139 countries surveyed. To address these issues, an initial model was developed for national logistics system variables for archipelagic countries. This research uses an exploratory factor analysis approach with Jamovi software. The study found that 50 indicators in the logistics system of an archipelagic country like Indonesia are classified into six categories: services, commodities, logistics infrastructure, modes of transportation, timeliness, and technology. These indicators interconnect to develop an effective and efficient national logistics network","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140235768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-06DOI: 10.36407/jmsab.v7i1.1205
Ossi Ferli, Enny Haryanti, Robby Adam Fadlillah, Rozinur Rahman
This research aims to analyze the impact of Cash Flow Management (CFO), Firm Size, Leverage, and the Anomalous Year of COVID-19 on the financial performance (ROE) of health sector companies listed on the Indonesia Stock Exchange during the period 2017-2022. Panel regression method is employed to test hypotheses and analyze these variables. The results reveal that Leverage has a significant negative influence, while Size has a significant positive effect on financial performance. The Anomalous Year of COVID-19 also demonstrates a positive impact on ROE, indicating adaptation and growth within the health sector during the pandemic. Cash flow management (CFO), though not statistically significant, highlights the complexity of the relationship between operational cash flow and financial performance. These findings provide valuable insights for health sector companies in crafting adaptive and sustainable strategies amidst economic dynamics and specific situations such as a pandemic.
{"title":"Manajemen arus kas, ukuran perusahaan, leverage, tahun anomali covid-19 serta kinerja keuangan perusahaan sektor kesehatan di bursa efek indonesia","authors":"Ossi Ferli, Enny Haryanti, Robby Adam Fadlillah, Rozinur Rahman","doi":"10.36407/jmsab.v7i1.1205","DOIUrl":"https://doi.org/10.36407/jmsab.v7i1.1205","url":null,"abstract":"This research aims to analyze the impact of Cash Flow Management (CFO), Firm Size, Leverage, and the Anomalous Year of COVID-19 on the financial performance (ROE) of health sector companies listed on the Indonesia Stock Exchange during the period 2017-2022. Panel regression method is employed to test hypotheses and analyze these variables. The results reveal that Leverage has a significant negative influence, while Size has a significant positive effect on financial performance. The Anomalous Year of COVID-19 also demonstrates a positive impact on ROE, indicating adaptation and growth within the health sector during the pandemic. Cash flow management (CFO), though not statistically significant, highlights the complexity of the relationship between operational cash flow and financial performance. These findings provide valuable insights for health sector companies in crafting adaptive and sustainable strategies amidst economic dynamics and specific situations such as a pandemic.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140261615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-24DOI: 10.36407/jmsab.v7i1.1238
Lintang Heydi Prahara, S. Sukaris
The aim of this research is to study consumer behavior based on purchasing decisions. Based on observations in the literature, advertising, brand image, and competitive prices are components that make consumers decide what to buy. There are 150 respondents for this type of quantitative survey research. Consumers in the Gresik Regency area who have purchased or are currently consuming XYZ brand instant noodles were given a questionnaire as part of the data collection process. Hypothesis testing is made possible by multiple linear regression methodology in this study. Research findings show that in the Gresik area, advertising does not have a significant effect on purchasing XYZ brand instant noodles. Meanwhile, brand image and competitive prices have a significant influence on the decision to purchase instant noodle brand XYZ. Purchasing decision variables are influenced significantly, both partially and jointly, by advertising, brand image and competitive price variables. Future developments in this research could consider three main factors: advertising, brand image, and competitive pricing. For more comprehensive research, other variables such as product quality and psychological factors that influence purchasing decisions can also be included to provide more important contributions regarding this area of research.
{"title":"Efektivitas advertising, brand image, dan harga kompetitif terhadap keputusan pembelian mie instan merek XYZ di kabupaten Gresik","authors":"Lintang Heydi Prahara, S. Sukaris","doi":"10.36407/jmsab.v7i1.1238","DOIUrl":"https://doi.org/10.36407/jmsab.v7i1.1238","url":null,"abstract":"The aim of this research is to study consumer behavior based on purchasing decisions. Based on observations in the literature, advertising, brand image, and competitive prices are components that make consumers decide what to buy. There are 150 respondents for this type of quantitative survey research. Consumers in the Gresik Regency area who have purchased or are currently consuming XYZ brand instant noodles were given a questionnaire as part of the data collection process. Hypothesis testing is made possible by multiple linear regression methodology in this study. Research findings show that in the Gresik area, advertising does not have a significant effect on purchasing XYZ brand instant noodles. Meanwhile, brand image and competitive prices have a significant influence on the decision to purchase instant noodle brand XYZ. Purchasing decision variables are influenced significantly, both partially and jointly, by advertising, brand image and competitive price variables. Future developments in this research could consider three main factors: advertising, brand image, and competitive pricing. For more comprehensive research, other variables such as product quality and psychological factors that influence purchasing decisions can also be included to provide more important contributions regarding this area of research.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140435106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-24DOI: 10.36407/jmsab.v7i1.1188
Rani Antika, Tatik Suryani
Many companies are implementing Green Human Resource Management (GHRM) and Green Service Behavior to support sustainable development and meet customer expectations. By investigating how GHRM initiatives influence employees' engagement in environmentally friendly service behaviors and the mediating role of CSR, this research contributes to understanding how organizations can promote sustainability and meet stakeholder expectations. However, there needs to be more research in this area. This study aims to investigate the impact of GHRM on green service behavior (GSB) and explore the role of Corporate Social Responsibility (CSR) as a mediator of GHRM on GSB. The study involved 108 respondents from PT. BIMA and data were analyzed using Structural Equation Modeling (SEM) with the SmartPLS 3.0 application. The results show that GHRM can positively influence GSB, and CSR mediates this relationship.
{"title":"Pengaruh manajemen sumber daya manusia ramah lingkungan terhadap perilaku green service dengan tanggung jawab sosial perusahaan sebagai pemediasi","authors":"Rani Antika, Tatik Suryani","doi":"10.36407/jmsab.v7i1.1188","DOIUrl":"https://doi.org/10.36407/jmsab.v7i1.1188","url":null,"abstract":"Many companies are implementing Green Human Resource Management (GHRM) and Green Service Behavior to support sustainable development and meet customer expectations. By investigating how GHRM initiatives influence employees' engagement in environmentally friendly service behaviors and the mediating role of CSR, this research contributes to understanding how organizations can promote sustainability and meet stakeholder expectations. However, there needs to be more research in this area. This study aims to investigate the impact of GHRM on green service behavior (GSB) and explore the role of Corporate Social Responsibility (CSR) as a mediator of GHRM on GSB. The study involved 108 respondents from PT. BIMA and data were analyzed using Structural Equation Modeling (SEM) with the SmartPLS 3.0 application. The results show that GHRM can positively influence GSB, and CSR mediates this relationship.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140435206","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-30DOI: 10.36407/jmsab.v7i1.1236
Arissetyanto Nugroho, Konita Lutfiyah
This study aims to determine the effect of financial culture, risk management, and organizational innovation on the performance of private tertiary institutions with organizational resilience as a mediating variable. The independent variables used are financial culture, risk management, and organizational innovation, while the dependent variable used is organizational performance, and the mediating variable used is organizational resilience. The method used in this study is a survey method, where data is obtained from the results of collection using a questionnaire. The population in this study were lecturers at private tertiary institutions in the LLDikti III area. The sampling technique was carried out using the proportionate stratified random sampling method. The sample in this study were 355 respondents. The analysis tool used is SmartPLS 3 with the path analysis method. The results of this study state that financial culture, risk management, and organizational innovation have a positive and significant effect on organizational resilience. Then financial culture, risk management, organizational innovation, and organizational resilience have a positive and significant effect on organizational performance. This research also shows that organizational resilience mediates the relationship between financial culture and organizational performance and also between organizational innovation and organizational performance. Meanwhile, organizational resilience failed to mediate the effect of risk management on organizational performance.
本研究旨在确定金融文化、风险管理和组织创新对民办高等院校绩效的影响，并以组织复原力作为中介变量。自变量为金融文化、风险管理和组织创新，因变量为组织绩效，中介变量为组织复原力。本研究采用的方法是调查法，即通过问卷收集的结果来获取数据。研究对象为 LLDikti III 地区私立高等院校的讲师。抽样技术采用比例分层随机抽样法。本研究的样本为 355 名受访者。使用的分析工具是采用路径分析方法的 SmartPLS 3。研究结果表明，财务文化、风险管理和组织创新对组织复原力有显著的正向影响。然后，财务文化、风险管理、组织创新和组织复原力对组织绩效有积极而显著的影响。本研究还表明，组织复原力对财务文化与组织绩效之间的关系以及组织创新与组织绩效之间的关系具有中介作用。同时，组织复原力未能调解风险管理对组织绩效的影响。
{"title":"The effect of financial culture, risk management, organizational innovation on organizational performance in private higher education: Organizational resilience as mediating variable","authors":"Arissetyanto Nugroho, Konita Lutfiyah","doi":"10.36407/jmsab.v7i1.1236","DOIUrl":"https://doi.org/10.36407/jmsab.v7i1.1236","url":null,"abstract":"This study aims to determine the effect of financial culture, risk management, and organizational innovation on the performance of private tertiary institutions with organizational resilience as a mediating variable. The independent variables used are financial culture, risk management, and organizational innovation, while the dependent variable used is organizational performance, and the mediating variable used is organizational resilience. The method used in this study is a survey method, where data is obtained from the results of collection using a questionnaire. The population in this study were lecturers at private tertiary institutions in the LLDikti III area. The sampling technique was carried out using the proportionate stratified random sampling method. The sample in this study were 355 respondents. The analysis tool used is SmartPLS 3 with the path analysis method. The results of this study state that financial culture, risk management, and organizational innovation have a positive and significant effect on organizational resilience. Then financial culture, risk management, organizational innovation, and organizational resilience have a positive and significant effect on organizational performance. This research also shows that organizational resilience mediates the relationship between financial culture and organizational performance and also between organizational innovation and organizational performance. Meanwhile, organizational resilience failed to mediate the effect of risk management on organizational performance.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140483902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-30DOI: 10.36407/jmsab.v7i1.1170
Zainal Abidin, Sandy Gunawan
This current study is a qualitative single case study focusing on the implementation program of the CSR partnership between PT Prudential Life Assurance (PLA) and Institut Kemandirian Dompet Dhuafa Republika (IKDDR) from 2012–2016. Based on purposive sampling, the main respondents in this research are representatives from three institutions: the government, corporations, and Third Sector Organizations (Organisasi et al./OST), as well as beneficiaries from the society. The study finds six conclusions: (1) the partnership of these two institutions is affected by a lack of resources, efficiency pressure, and other innovative program opportunities; (2) partner selection relies on the alignment of the vision, mission, and values of the organization, reputation, experience, and competency of a potential partner; and (3) the main considerations in program formulation are innovation and cost efficiency; (4) the most important aspects in program monitoring and evaluation are performance and punctuality; (5) program impact analysis is obtained from field observation and interview with related institution and (6) decision of the program continuation is on the authority of funder organization.
本研究是一项定性的单一案例研究，重点关注 2012-2016 年期间保诚人寿保险公司（PLA）与 Kemandirian Dompet Dhuafa Republika 研究所（IKDDR）之间的企业社会责任合作实施计划。基于目的性抽样，本研究的主要受访者来自三个机构：政府、企业和第三部门组织（Organisasi et al.研究得出了六个结论(1) 这两个机构的合作伙伴关系受到资源缺乏、效率压力和其他创新计划机会的影响；(2) 合作伙伴的选择取决于组织的愿景、使命和价值观、潜在合作伙伴的声誉、经验和能力是否一致；(3) 计划制定的主要考虑因素是创新和成本效益；(4) 计划监测和评估的最重要方面是绩效和准时性；(5) 计划影响分析来自实地观察和与相关机构的访谈；(6) 计划是否继续由资助机构决定。
{"title":"Partnership in corporate social responsibility program: Indonesia case study","authors":"Zainal Abidin, Sandy Gunawan","doi":"10.36407/jmsab.v7i1.1170","DOIUrl":"https://doi.org/10.36407/jmsab.v7i1.1170","url":null,"abstract":"This current study is a qualitative single case study focusing on the implementation program of the CSR partnership between PT Prudential Life Assurance (PLA) and Institut Kemandirian Dompet Dhuafa Republika (IKDDR) from 2012–2016. Based on purposive sampling, the main respondents in this research are representatives from three institutions: the government, corporations, and Third Sector Organizations (Organisasi et al./OST), as well as beneficiaries from the society. The study finds six conclusions: (1) the partnership of these two institutions is affected by a lack of resources, efficiency pressure, and other innovative program opportunities; (2) partner selection relies on the alignment of the vision, mission, and values of the organization, reputation, experience, and competency of a potential partner; and (3) the main considerations in program formulation are innovation and cost efficiency; (4) the most important aspects in program monitoring and evaluation are performance and punctuality; (5) program impact analysis is obtained from field observation and interview with related institution and (6) decision of the program continuation is on the authority of funder organization. ","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140485331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-24DOI: 10.36407/jmsab.v7i1.1125
Ana Mariana, Bram Hadianto, Karen Karen
Innovation becomes a keyword for the company to survive in its environmental business. Therefore, the company must establish a suitable leadership style. Based on the previous studies, the entrepreneurial style can be an alternative for managers to lead the company. After applying it, they can innovatively behave. This research investigates and analyzes the association between this leadership and innovative behavior. The population of this study is the managers of a conglomeration firm in Indonesia. Moreover, this study utilizes the required minimum sample of 200 for theory verification, and 216 managers are obtainable as the samples. Hence, this study uses a structural equation model based on covariance to test the hypothesis and concludes that entrepreneurial leadership can effectively enhance the innovative behavior of managers in the workplace.
{"title":"Entrepreneurial leadership and innovative behavior: Manager perspective","authors":"Ana Mariana, Bram Hadianto, Karen Karen","doi":"10.36407/jmsab.v7i1.1125","DOIUrl":"https://doi.org/10.36407/jmsab.v7i1.1125","url":null,"abstract":"Innovation becomes a keyword for the company to survive in its environmental business. Therefore, the company must establish a suitable leadership style. Based on the previous studies, the entrepreneurial style can be an alternative for managers to lead the company. After applying it, they can innovatively behave. This research investigates and analyzes the association between this leadership and innovative behavior. The population of this study is the managers of a conglomeration firm in Indonesia. Moreover, this study utilizes the required minimum sample of 200 for theory verification, and 216 managers are obtainable as the samples. Hence, this study uses a structural equation model based on covariance to test the hypothesis and concludes that entrepreneurial leadership can effectively enhance the innovative behavior of managers in the workplace.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140497428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-10DOI: 10.36407/jmsab.v7i1.1163
Dellani Wulandari, S. Sukaris
The impact of three primary factors—product quality, price, and promotion—on consumers' decisions to buy Pantene shampoo is the major emphasis of this study topic. Data indicates a fall in the top brand ranking of shampoo brands in recent years, despite Pantene's ability to hold onto its market share. This drop is indicative of the highly competitive nature of the shampoo industry. The purpose of this study is to ascertain how much customer purchase decisions are influenced by Pantene product quality, price, and promotions. It also aims to offer more insight into consumer preferences for shampoo selection and adapt to changes in an increasingly sophisticated market. Using an Accidental Non Probability Sampling approach, 110 Muhammadiyah Gresik students who had bought Pantene shampoo products made up the research sample. This study used multiple linear regression analysis as its analytical method. The study's findings indicate that consumer decisions are significantly influenced by the Pantene shampoo products' price, quality, and marketing.
{"title":"Pengaruh kualitas produk, harga dan promosi terhadap keputusan pembelian shampo Pantene","authors":"Dellani Wulandari, S. Sukaris","doi":"10.36407/jmsab.v7i1.1163","DOIUrl":"https://doi.org/10.36407/jmsab.v7i1.1163","url":null,"abstract":"The impact of three primary factors—product quality, price, and promotion—on consumers' decisions to buy Pantene shampoo is the major emphasis of this study topic. Data indicates a fall in the top brand ranking of shampoo brands in recent years, despite Pantene's ability to hold onto its market share. This drop is indicative of the highly competitive nature of the shampoo industry. The purpose of this study is to ascertain how much customer purchase decisions are influenced by Pantene product quality, price, and promotions. It also aims to offer more insight into consumer preferences for shampoo selection and adapt to changes in an increasingly sophisticated market. Using an Accidental Non Probability Sampling approach, 110 Muhammadiyah Gresik students who had bought Pantene shampoo products made up the research sample. This study used multiple linear regression analysis as its analytical method. The study's findings indicate that consumer decisions are significantly influenced by the Pantene shampoo products' price, quality, and marketing.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139627783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-10DOI: 10.36407/jmsab.v7i1.1164
Ziadatur Rohmah, S. Sukaris
The rapid expansion of the economy and the emergence of multinational firms have intensified competition in the cosmetics industry, especially in the beauty goods market, which poses a significant challenge to this subject. Client choice is becoming more important while selecting cosmetic products due to the expanding quantity of firms and product possibilities. The purpose of this study is to analyze Wardah Cosmetics' purchase decisions in relation to product quality, price, and brand image. This is important for understanding the industry's competitive landscape and how customers make purchasing decisions. Using the Accidental Non Probability Sampling approach, 105 female students from Muhammadiyah Gresik who had purchased Wardah cosmetics were selected as the sample for this study. It was also decided to use simple linear regression analysis as the study technique. According to the study's results, consumers' purchasing decisions are heavily influenced by Wardah cosmetics' quality, price, and brand image.
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